All You Need To Know About Content Marketing - Business and Marketing Blog

All You Need To Know About Content
Marketing

A lot of people are confused about Content Marketing – they believe
that it focuses solely on text-based marketing. In reality, content
marketing refers to the creation and sharing of online assets such as
blogs, videos, and social media posts. It is not focused on explicitly
promoting a brand but helps stimulate interest in an organization’s
services or products.
Content Marketing offers an effective way to grow both B2C and B2B
businesses. Let’s look at why you should opt for this mode of marketing.
Content marketing:

 Generates more than 3x the leads as outbound marketing. What’s
more, it costs 62% less! (Content Marketing Institute)

 Offers conversion rates that are 6x higher than other modes of
marketing (Neil Patel)

 Is considered highly important by 40% of marketers
surveyed (HubSpot)

 Drives organic search (Kuno Creative)

Content marketing is often pursued to achieve the following business
needs:

 To drive online users to a website
 To engage with the target audience by offering value
 To generate leads
 To help people through an organization’s customer journey
 To drive sales
 To provide post-sale support
Let’s look at the different types of content marketing channels available
for marketers:

1. Email: A lot of businesses engage with their audience via emails,
especially through exciting and relevant newsletters. Email
marketing automation offers many other possibilities for
marketers, especially drip campaigns, which involve sending
marketing info to prospects over a period of time to convert them
into leads.

Emails also allow you to warm up to cold leads and provide them with
messaging filled with insights.

2. Blogging: Opt for blogging if you wish to project yourself or your
business as thought leaders in the industry. Quality blog posts have
the potential to go viral and provide your business with amazing
visibility. You can either host blogs on your primary website or
through Contributor posts for other businesses. Medium and
LinkedIn can also offer impressive visibility for your blog.

3. Social Media: Nothing beats social media when it comes to the
depth of content that can be shared or the widespread audience you

can reach. Share insightful facts or anything your target audience is
keen on. Make your business’ presence felt on networks such as
LinkedIn, Facebook, Instagram, Twitter, Pinterest, and Snapchat.
4. Videos: Videos are increasingly being used to build brand
awareness and grab worthy attention for brands. This is because
the conversion rates offered by videos are hard to match. You will
find them on social media feeds and websites, helping to draw
prospects to what a brand has to offer. Create and share videos on
social media, emails, your website, and YouTube.

You could also host contests, quizzes, and games – give away
promotional products as prizes. Your target audience loves receiving
them! Since 2022 is approaching, you can also invest in promo
calendars as prizes.

5. Ebooks/Guides/Reports: Ebooks, guides, and reports are lead
magnets – in order to access them, prospects are encouraged to
exchange their contact details.

6. Infographics: Visual content with excellent imagery and text can
help to make your target audience sit up and take notice of your
brand. A visually creative infographic can get a lot of traction on
social media and is definitely more likely to be read than a wholly
text-based article.

7. Webinars: Webinars are perfect to position your brand as an
expert in the industry. They can be counted upon to convert
attendees into reliable leads.

8. Podcasting: Podcasts provide your target audience the opportunity
to tune in and listen to you wherever they are. Great podcasts have
a unique story to tell and you will need to brainstorm to come up
with fresh ideas for your podcast.

Have you tried any of these content marketing channels before? If not,
we encourage you to choose one or more to give your business a huge
marketing boost. To begin with, we recommend that you create a
strategy that helps to shortlist key content focus areas to drive business

objectives. Ensure that SEO is given high priority in the content strategy
process so that you can identify what your audience searches for. This
will help to create the right content for them.

Apart from great marketing personnel, you will need creative writers and
designers to make your content marketing efforts a success. With the
shadow of COVID-19 still among us, smart content marketing is
probably the right anecdote to drive your business forward in 2022.

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