Graphic Design Roundtable Presentation

CURRENT TOOLS FOR
CURRENT TIMES

Improving government communications visually

Graphic Designer Roundtable – June 15th, 2017
HALL OF ADMINISTRATION

DESIGNERS

- Who are we?
- What do we do?
- How do we fit into the realm
of government work?

HOW DO PEOPLE DESCRIBE GOVERNMENT
WORK IN TERMS OF DESIGN

• Boring • Stale

• Out-of-date • Dull

• Behind the times • Tedious

• Stuffy • Uninteresting

OUR PURPOSE
TODAY

• Create a collaborative
design group

• Share and learn new
tips, tricks, and resources
to elevate our work.

WHAT WE WILL COVER

- Photography
- Print Material
- Digital Publications and Flipbooks

PHOTOGRAPHY

PHOTOGRAPHY – Today’s World

 Cameras are everywhere. Everyone should
have a camera on them right now.

 As a designer, we are also thought of as
photographers and need to be prepared
when called upon.

 Your mobile camera can be just as
powerful as your traditional DSLR

 Use it to your advantage!

PHOTOGRAPHY – What is it?

 Can be used as primary or secondary material
in a composition

 When covering an event with a camera in
hand, you are giving readers the chance to
experience that event who are unable to
attend.

 Capture the emotion. How you take a photo
can express so much. Introduce a story

PHOTOGRAPHY – County Archive

A collaborative
collection of photos of
various County locations
showcasing the places
and the people that
work in it.

DEMONSTRATION

How to take better photos using
your smart phone camera

Auto Exposure / Auto Focus LOCK

Headphones as Camera Shutter

WHAT WE WILL COVER

- Photography
- Print Material
- Digital Publications and Flipbooks

PRINT MATERIAL

PRINT MATERIAL – What is it?

 The tangible result, the final product.
 Can be printed and

distributed/displayed physically or sent
via email.
 Created using a variety of software from
all different skill levels.

PRINT MATERIAL – Why do we create?

 Our job is to visually represent the government. Our work
makes it easier for every day residents to engage with the
work that the County of Orange is doing.

 The more a visual can grab the attention of someone, the
more likely they are to pay attention to it!

PRINT MATERIAL – What do you use to create?

Adobe Photoshop Adobe Illustrator Adobe InDesign Vectr Piktochart

Microsoft Publisher Microsoft Word Microsoft PowerPoint Canva

DEMONSTRATION

Create simple flyer
using Canva online

design software

WHAT WE WILL COVER

- Photography
- Print Material
- Digital Publications and Flipbooks

DIGITAL
MAGAZINES

DIGITAL MAGAZINES – What is it?

 An exciting new way to read
publications. Looks and feels like a real
magazine, but read through an
electronic device.

 Social media and greater reliance on
mobile devices daily has created the
demand for these.

 Readily available and easily updated.

DIGITAL MAGAZINES – Why is it useful?

 Can be read on a computer, tablet, or
smartphone with a simple link.

 Easy to upload, organize, and update
if needed.

The New County Connection

Why have this?... …When you can have this?

DEMONSTRATION

Upload a PDF to
AnyFlip.com to create a

digital magazine

WHAT WE WILL COVER

- Photography
- Print Material
- Digital Publications and Flipbooks

FINAL THOUGHTS?

Suggestions for
future events?

THANK YOU
FOR COMING!