Automotive_Interiors_world_OCTOBER-2018

EXPO PREVIEW

2018

AUTOMOTIVE
INTERIORS
EXPO 2018

MANY OF THE INDUSTRY’S LEADING
NAMES WILL BE SHOWCASING THEIR

L ATEST INNOVATIONS IN NOVI ON
OCTOBER 23-25 AT AUTOMOTIVE
INTERIORS EXPO 2018

P50 P54 P55

WHAT TO SEE AT FANTASTIC AUTONOMOUS
THIS YEAR’S SHOW NEIGHBORING VEHICLE INTERIOR

A look at some of the SHOWS! DESIGN &
latest and most exciting TECHNOLOGY
interior products, technologies Take advantage of three SYMPOSIUM
complementary shows being
and developments held concurrently, with over Exclusively dedicated to the
from exhibitors study of future interior design
510 exhibitors in total

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There’s no better place to experience the materials for sound-damping and weight- TORQUE TECHNOLOGY
industry’s latest and greatest products, saving solutions, as well as intelligent
developments and technologies than at surfaces enabling a new generation of Reell
Automotive Interiors Expo in Novi, Michigan. HMI and lighting possibilities.
Over 100 exhibitors from countries from Booth A114
all over the world will be in attendance to The show is a must-visit for Tier 1 and Tier 2
demonstrate, discuss and debut advances in suppliers, as well as for design teams from car Torque technology can play an important
everything from materials and finishes to manufacturers wanting to keep up with the role in improving the quality, comfort
lighting, printed electronics, manufacturing exciting world of vehicle interiors. and safety of modern vehicles. For
processes and much more. positioning interior components, Reell’s
Automotive Interiors Expo will be held ReellTorq technology has been used for
Visitors will get the chance to see cutting- alongside the free-to-attend Automotive headrests, center consoles, floor storage
edge technology and feel products found Testing and Engine Expo. Visitors will lids and video displays. The company
in vehicles from almost every car maker in have the chance to listen to insightful is also releasing the TI-160 – the latest
the world today, as well as the opportunity and inspiring presentations addressing addition to the popular TI-100 series of
to discover breakthrough innovations and the subject of autonomous vehicle interior torque inserts. It is designed to press-fit
concepts destined for the cabins of tomorrow. design at a dedicated symposium held into a variety of materials, and features
over two days during the Expo. a molded, glass-filled nylon package
Textures and specialty finishes are configuration with 360° of rotation.
a strong theme of this year’s show, with many With the biggest line-up of exhibitors ever
exhibitors presenting high-performance at Automotive Interiors Expo, Novi, Michigan,
the extensive offering is not to be missed!

PRODUCT AREAS INCLUDE:

Masterbatching and plastics compounding | Plastic injection and plastic molded
components | Foams and shape-forming materials | Yarns and threads | Sewing and stitching
machines | Fabrics, cloths and liners | Decorative textiles | Non-wovens | Acoustical
materials | Etching and surface finishing | Laser marking, etching and surface precision
painting | Seats and seat subassemblies | Tapes and webbings | Anti-creak tape | Lighting
and light technology | Natural moldable fibers | Hot-stamping foils | Film insert molding |
Prototyping | Interliner materials | Chrome-look plastics | Styrenic components and finishes

Plastic SAMPLING NOISE DAMPING
with the PRODUCTS
feel of metal
Bechem
Oerlikon Balzers
Booth A506
Booth A326
Bechem’s noise damping sample kit is a great way
The desire to create plastic to find the right lubricant product to fix friction
products that not only look and and noise issues. Try out the firm’s collection of
feel like metal but also have industry-approved products aimed at solving the
similar durability and protective toughest friction and noise issues while maintaining
qualities has created various multi-substrate compatibility. The lubricant expert
solutions, one of which is ePD is also displaying greases and pastes, lubricating oils
technology. Created by Oerlikon and anti-friction coatings to process fluids
Balzers, the surface technology for a range of metalworking operations.
not only provides the glossy look
of metal – the most popular being
chromium – but also meets the
high protective characteristics
that a coating needs to offer.

50 / AUTOMOTIVE INTERIORS WORLD • OCTOBER 2018

EXPO PREVIEW

Integrating touch and light

Kurz Transfer Products
Booth A516
At Automotive Interiors Expo 2018, Kurz will have live demonstrations and
will also showcase decorated interior components that feature integrations
of capacitive touch sensors used in front of display elements for high optical
resolution and transparency requirements. Award-winning backlit designs
will also be exhibited with unique patterns or features that come to life when
illuminated. Sample parts will also be on display decorated using traditional
hot-stamp application in various shades of shiny and matt metals.

IMPROVING ENHANCING FINISHES MATERIAL STRENGTH
COMPOSITES
Lacks Carbon Auto Interiors
Beaulieu
Booth A501 Booth A310
Booth A218
To enhance the look and feel of vehicle interior Be sure to take a look at Carbon’s Epoxy
Beaulieu will be looking to wow the crowd finishes, Plastic Plate’s technologies provide (EPX) 82 – a high-resolution, high-strength
with UltraLink – its solution for improving the a distinct mix of chromes, real metal hues and engineering material that offers a superb
mechanical, thermal or functional properties textures. Plastic Plate specializes in the design, solution for creating complex designs,
of a composite. UltraLink uses polyolefin engineering and manufacturing aspects of producing high-quality parts at scale, or
staple fibers that have been engineered over product development, making it an ideal partner reducing lead time and speeding up go-to-
the last two years to meet the increasingly for auto makers who want to simplify processes market. It is a durable material with excellent
challenging requirements for automotive and push the boundaries of distinction through heat-deflection range, impact strength and
materials. The first UltraLink generation innovation. Plastic Plate’s full range of finish mechanical properties that are compatible
was introduced to reduce the weight of technologies will be on display at this year’s with lightly glass-filled thermoplastics.
door panels, load floors and parcel shelves show – don’t miss the chance to see it. This makes it ideal for applications requiring
a balance of strength, toughness and thermal-
without compromising cycling durability such as for automotive
performance and connectors, brackets and housings.
cost. In its latest
composition, the
UltraLink fiber helps to
meet the hydrophobic
requirements for
exterior textile
composite materials
like wheel arc liners
and underbody shields.

FLOCK FOR ALL APPLICATIONS REGISTER
ONLINE NOW TO
American Flock Association GET YOUR FREE
ENTRY CODE!
Booth A122

From decorative elements to high-tech applications, flock is being increasingly used in the
automotive industry because it is ideal for reducing noise and adding a luxurious touch. The
American Flock Association is at Automotive Interiors Expo 2018 with conventional flocked
items as well as concept parts. It will demonstrate how today’s flocked parts can be custom
designed to meet a variety of specifications.

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Register now Duality creates CHROME PLATING ON
PATTERNED SURFACES
for your free pass! interior opportunities
Taiyo Technology
PLUS FREE ACCESS Proell
Booth A518
to three parallel automotive Booth A116
exhibitions with over 510 exhibiting The demand for new aesthetics in car interiors
Due to the development of chemical- and abrasion- is evolving quickly as new design and HMI
companies in total and three resistant dual-cure screen printing lacquers, PC films can concepts continue to emerge. Taiyo Technology
free-to-attend forums, all now be decorated on both surfaces, making matte, gloss, is showing off its latest technique for achieving
in the same venue! 3D effects and special dual designs possible. At Proell’s chrome plating on unique surface patterns,
booth, visitors will be able to see a number of components which allows for more customization and detail
made using the company’s ‘dual design’ technique, while maintaining the touch and feel that only
including haptic aluminum brush effects, realistic wood chrome can offer. Together with the company’s
grain and stone. These newly developed IMD/FIM newest black chrome color and other surface
techniques, the method is capable of creating
parts create numerous possibilities for the future of truly luxurious finishes that are cheaper and
automotive interior solutions, such as designs for use lighter than even aluminum.
at night where functional symbols, which have been
integrated with printed electronics, light up.

SHADE SOLUTIONS VINYL AND BEYOND

Macauto Nakan

Booth A324 Booth A210

Keeping sun glare out of the cabin is not only a matter of safety but also helps enhance Nakan, a company specializing in vinyl specialty
passenger comfort. Macauto USA has been developing products to perform this task, compounds, is a big presence in the automotive interior
and its range of sunshades for roofs and windows, wind deflectors, divider nets and space, having proudly equipped more than 10 million
luggage cover systems is designed to keep sunlight out of a car. Macauto’s sunshades automotive interiors and counting. The company has
for roof systems, for instance, feature side-guiding systems, brushed aluminum profiles sites in Europe, North America and Asia, and its vinyl
and 100% light blocking. Side window shades have been designed with manual and compounds are dedicated to the production of interior
electric options, and rear window shades are manufactured with either an electric c-pillar soft skins for instrument panels, door panels, consoles,
integrated guided rail system or a scissor-arm electric rear window design. gloveboxes and armrests. Equipped with in-mold painting
technology for production of two-tone soft skins, and
specialty inks combined with six-axis robotic printer
technology for ultimate customization of 3D-shaped soft
trims, Nakan also boasts a new molded synthetic leather
‘cut and sew’ technology for customization of door panels,
seats and dashboards.

52 / AUTOMOTIVE INTERIORS WORLD • OCTOBER 2018

EXPO PREVIEW

First semi- GREEN CHROME
transparent polyamide
IHI Hauzer Techno Coating
BASF Corporation
Booth A434
Booth A526
IHI Hauzer is setting new environmentally friendly standards in
Innovations in composites are always welcomed by the automotive interiors chrome finishing with its new Cromatipic system, which reduces
industry, and BASF will be displaying two new products for injection molding the extensive and unsustainable chemical process involved in
at Automotive Interiors Expo. Ultramid Vision is the first semi-transparent traditional methods. Cromatipic consists of a UV-cured lacquer
polyamide that allows light to pass through largely unhindered, making basecoat with PVD coating on top, so no lacquer top coat is
it ideal wherever a visual check, illumination or light design is required. needed. Providing a completely different approach compared
Ultramid Deep Gloss is a specialty polyamide that combines the chemical with traditional paint and PVD technologies, Cromatipic claims
resistance of semi-crystalline polyamides with the high gloss and depth of to offer many advantages over plating on plastics. Examples will
view of amorphous plastics. be on display at Automotive Interiors Expo 2018 in Novi.

LAMINATION PROCESS

3CON

Booth A430

To enable Tier suppliers to provide a repeatable and cost-efficient
process for the newest trend of cut and sew and faux stitching
in the cockpit, 3CON’s Segmented Cavity Lamination Process
makes it possible for 35 seconds part-to-part for high volume
production. To see first-hand this innovation and many more,
including vacuum lamination and edge folding, visit 3CON’s
booth where educational videos and finished parts can be seen.

REGISTER NOW TO GET YOUR FREE ENTRY CODE

GETTING RID OF GLARE DEMONSTRATING HIGH-
PRESSURE THERMOFORMING
MacDermid Enthone Industrial Solutions
Niebling
Booth A514
Booth A214
Today’s consumers expect a smooth, high-quality
finish from in-car interior trim and decorative Niebling is exhibiting its latest developments for OEMs
parts. To satisfy demand, XtraForm Antiglare looking to create functional integration in decorative parts
from MacDermid Enthone Industrial Solutions such as in-mold or injection-molded electronics, or retain
is a new, formable, hard-coated polycarbonate high-gloss surfaces with excellent scratch resistance and
film with an anti-glare textured finish. It is perfect graphics positioning. The German manufacturer
shaped while still formable, before the UV of forming equipment and tools is presenting 3D-formed
curing process to harden it, resulting in a film automotive interior parts produced on its precise high-
with good environmental, chemical, scratch and pressure thermoforming machines. Due to its high
UV resistance. Offering low-haze and low-gloss automation level and short cycle times, this technology
optics, XtraForm Antiglare has a unique coating is suitable for large-volume mass production, making
that disperses reflection and is available in various it a favorite among European car makers.
gauges and gloss ranges.

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Laminating ADVANCED NON-WOVENS
with texture
Sandler
Inabata
Booth A406 Booth A112

A problem with lamination has always been the High-performance absorber non-wovens are
required in many areas of a vehicle, but it is
inability to use embossed or textured films, as essential to find materials that are lightweight
and feature excellent sound absorption.
the process always irons them flat. TOM – an Sawasorb Premium
Exterior Shadow is the
innovative lamination method developed jointly latest in Sandler’s range
of high-performance
by Inabata and Fu-Se – allows embossed absorber non-wovens. The
advanced product line
films to retain their desired texture, combines high acoustic
efficiency and lightweight
and also enables chroming, construction, making
it ideal for exterior
Register now carbon-fiber and high-gloss applications such as wheel
finishes, 3D imaging and house liners, bumpers and
underbody shields.
for your free pass! holographic images. TOM
is a dual-vacuum system VISIT THE FANTASTIC
NEIGHBORING SHOWS!
PLUS FREE ACCESS that does not put physical 510+ EXHIBITORS IN TOTAL!
pressure on the film during
to three parallel automotive lamination. It has been
developed for short and

exhibitions with over 510 exhibiting high-capacity runs in the

companies in total and three automotive industry.

free-to-attend forums, all

in the same venue!

LIGHTENING PRESS, PINCH AND Three complementary shows are being held
THE LOAD FLOOR INJECTION concurrently with Automotive Interiors Expo
in Novi:
UFP Technologies R+S Automotive Automotive Testing Expo North America attracts
more than 300 exhibitors, showcasing the
Booth A226 Booth A222 very latest test facilities, laboratory machinery,
durability tools and many other testing
Load floors are weight-carrying components Pressing, pinching and injection (PPI) is technologies. Check out Halls A, B and C to see
that require strength as well as high-quality a technique combining three processes why the event is so popular.
aesthetics. FirmaLite load floors from UFP have to create car interior components. R+S Meanwhile, at Engine Expo North America
a patent-pending combination of heat-resistant Automotive claims its sophisticated over 100 exhibitors will be presenting cutting-
materials including polypropylene, glass-fiber PPI technology is especially suitable for edge automotive powertrain design, production,
composites and natural fibers to create load floors natural-fiber interior parts such as rear components and technologies.
and other components that keep cargo secure package trays, door side panels and luggage Finally, NEW for 2018, Autonomous Vehicle
during journeys. Compared with a heavier paper covers. PPI allows the use of renewable Technology Expo North America offers the chance
honeycomb composite load floor, FirmaLite boasts materials or natural fibers, and can lower for visitors to see exciting developments from
reduced deflection rate and superior mechanical the overall weight of parts compared with leaders in the AV industry as well as no fewer than
strength. It does not require any urethane sprays, other materials. Due to the use of common three symposiums, featuring 90+ speakers!
which means greater product consistency and thermoplastics, no adhesives are required.
added durability.

Pressing Pinching Injecting

54 / AUTOMOTIVE INTERIORS WORLD • OCTOBER 2018

BOOK YOUR PASS NOW! RATES APPLY –
SEE WEBSITE FOR DETAILS

AUTONOMOUS VEHICLE
INTERIOR DESIGN &
TECHNOLOGY SYMPOSIUM

RATES APPLY – SEE WEBSITE FOR DETAILS!

Held October 23-24 alongside Automotive Interiors Expo,
at The Suburban Collection Showplace, the symposium is
the place to discuss next-gen interior design issues

Autonomous and driverless vehicle Tier 1 and Tier 2 suppliers, electronics REGISTER
technology presents automotive designers specialists, in-car entertainment companies, ONLINE NOW TO
and vehicle manufacturers with a completely interior safety experts, materials companies, RESERVE YOUR
new and radical approach to the way in which and many others involved in the future of
vehicle interiors are designed and operate. New automotive and passenger vehicle interiors. PLACE!
technology will allow passengers to spend less
time driving and more time doing other things, The two-day event is dedicated to the
which could radically change the way consumers study of future interior design, innovative
make their buying decisions. seating configuration, ergonomics, control
systems and HMI, in-car entertainment and
To facilitate this transition, Autonomous connectivity, onboard wellness and safety, as
Vehicle Interior Design & Technology well as discussing interior opportunities and
Symposium will bring together automotive challenges brought about by increased
design teams from OEMs and design companies, vehicle autonomy.

EDITOR’S TOP PICKS!

DAY 1: TUESDAY, OCTOBER 23 DAY 2: WEDNESDAY, OCTOBER 24

ENGINEERING SOFTWARE FOR DESIGN OF FUTURE INFO AND TECH OVERLOAD: INCREASED SAFETY OR
TRANSPORTATION INTERIORS INCREASED CONFUSION?

Ed Bernardon, VP strategic automotive initiatives, Siemens Colin Goldsmith, managing partner – engineering solutions,
P3 North America
As engineering emphasis shifts from exterior styling and drivetrain to interior
design, comfort and convenience, the tools that interior decorators and Complex features in vehicles continue to be added and adopted at
stylists use today will meld with those of mechanical, electrical and software a rapid pace. Advanced visualizations and new icons are being introduced
engineers. New disciplines in the shadows today, such as comfort engineering every model year with limited standardization. New safety features
or user experience engineering, will play a greater role. Trade-offs between require increased levels of driver and dealer education to ensure they are
these disciplines will need to be considered, along with more familiar areas like understood and used properly. Designers and engineers need to consider
performance, manufacturability and cost. the complex user experience that exists in vehicles today and deliver clear
and usable solutions to consumers. This presentation will focus on technical
and strategic recommendations to improve the user experience in today’s
vehicles in addition to the interiors of tomorrow.

W W W. AU TO N OMO U S V EHI CL EIN TER I O R S .COM /D E TRO IT / 55OCTOBER 2018 • AUTOMOTIVE INTERIORS WORLD

BOOK YOUR PASS NOW! RATES APPLY –
SEE WEBSITE FOR DETAILS

DAY 1: TUESDAY, OCTOBER 23 DAY 2: WEDNESDAY, OCTOBER 24 THE AUTOMOTIVE COCOON
AND THE IOT
AUTOMATED VEHICLES – ONE SIZE HIGHLY ACCURATE REFERENCE
DOES NOT FIT ALL SYSTEM FOR VALIDATION OF Dr Dominique Massonié, head of
DRIVER MONITORING innovation and incubation (Europe),
Kristin Kolodge, executive director driver Elektrobit Automotive
interaction and HMI, JD Power Heiko Ruth, head of system department,
CMORE Automotive Research indicates that by 2030, billions of
Integrating the consumer into the product devices will be connected to the internet. The
development process for new mobility solutions, With the combination of HMI interfaces car will be one such device. This is a future
including automated vehicles, will be critical to featuring functions such as augmented reality where new technologies will play a significant
creating a successful product introduction. But and 3D displays alongside autonomous driving role in shaping the car. This is a future where
what do US consumers want compared with on SAE Level 3, driver monitoring is becoming artificial intelligence will create ever-evolving
those in China or Germany? This session explores increasingly important. With C.REF – user experiences. The presentation will focus
JD Power’s latest global consumer research a reference and ground truth block set for test on the roadmap for the future, including how
surrounding automated vehicles. and validation of several KPIs – CMORE has in-car interfaces can be designed to deliver
wide experience with forward-looking ADAS experiences that are specific to the user, tools
SUCCESSFUL DISPLAY INTEGRATION sensors. With the new C.REF Gaze and C.REF and technologies required to create these
IN AUTONOMOUS VEHICLES Head block set, two new functions in the interfaces, and the roles usage-, user- and
reference block sets for interior observation context-specific information will play in
Dr Vyacheslav Birman, lighting technology have been developed. These block sets give interface design.
expert, Continental Automotive the development team of a DMS system
a new dimension of accuracy within the whole AUTOMOTIVE HMI DESIGN
This presentation will explore the possible development process. CONSIDERATIONS FOR MEETING
illumination environments in AVs, which will ISO 26262 SAFETY REQUIREMENTS
include clear/tinted/non-transparent windows. ONE PASS – ACCESS
It will outline the most suitable display ALL THREE EVENTS! Patrick Shelly, senior solutions
technology, plus the locations, positions and size. architect, Altia
It will also cover optical parameters, including OVER 90 SPEAKERS
viewing angle and luminescence for multiple With the proliferation of larger TFT displays
seating positions, and will also consider other PLUS MANY MORE EXHIBITORS for instrument cluster applications in vehicle
illumination and how this affects screen usage. TO SEE AT THE ADJOINING cockpits, we see a move toward fully digital,
AUTONOMOUS VEHICLE reconfigurable graphical instrument clusters.
FUTURE VEHICLE CONCEPTS FOR TECHNOLOGY EXPO! In addition to more dynamic content,
AUTONOMOUS DRIVING including graphical needles and gauges and the
introduction of 3D artifacts, we also see the
Olaf Preissner, head of UX automotive, Luxoft elimination of separate circuitry and LEDs to
host telltales, instead placing telltale graphical
The automotive industry is changing. icons directly on the display. Relocation of the
Autonomous driving is pushing car makers to telltales has a dramatic impact on hardware
change their messaging focus from function to and software architectures, and the design
a new experience in the car, emphasizing the processes employed. This presentation will
comfort of the passenger. As a result, the car explore the impact of this newly imposed
will be a very different place to be in the future. safety requirement and propose strategies
The presentation will discuss new ways in which to help meet these requirements.
owners could one day interact with their vehicles.

TEST & DEVELOPMENT

Symposium, Novi, Michigan

REGISTER GO ONLINE TO
ONLINE NOW TO BOOK YOUR PASS!
RESERVE YOUR
3-DAY PASS........... US$1,895 +VAT
PLACE! 2-DAY PASS........... US$1,695 +VAT

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Exclusive Rate for Government EARLY-BIRD
Organizations and DOTs
– Details Inside! 10% DISCOUNT
BOOK NOW!

OCTOBER 23 - 24, 2018, NOVI, MI, USA

SOLVING HMI AND UX ISSUES FOR
SAFE AUTONOMOUS DRIVING

HEADLININCELUSPDEEA: KERS See full speaker lineup online!

www.autonomousvehicleinteriors.com/detroit

CASE STUDY / REELL PRECISION MANUFACTURING

T he problem with POSITION
traditional position OF POWER
hinges is they are limited
to a range of motion

around a single axis.

In applications requiring more than one

axis of adjustment, multiple hinges are

needed, which adds system complexity,

uses more space, and increases the

overall cost of the solution. Depending

on the application and material type, Patented multi-axis technology
many traditional positioning devices may enables hinges to adjust and
not be aesthetically pleasing, requiring

additional measures to be taken to conceal reliably hold in multiple directions

the hinge in the final assembly.

Reell Precision Manufacturing, a leader

in small-package position control, has

designed its new SJ300 spherical joint multi-axis position

hinge that enables a single device to replace several

hinge components, reducing overall cost

and freeing up space in the application.

Additionally, its compact design and

stylish external package make it

work well in applications where it

will be visible to the end user.

The company, which was

founded in 1970 in Saint

Paul, Minnesota, introduces

patented SphericalTorq clip

technology to its multi-

axis motion of the SJ300,

enabling easy adjustment

in multiple directions and

achieving constant holding force

at any angled position. The SJ300

outmaneuvers conventional position hinges with

its capabilities to swivel from side to side with a 60°

range of motion, tilt back and forth with a 60° range

of motion, and rotate a full 360°. Being easily adjustable

ALL TORQUE ABOVE with one hand, it is designed to hold firmly at any number
The SJ300 offers of positions within its range of motion.
Reell offers a diverse portfolio infinite position
of standard and custom position multi-axis motion Keeping aesthetics as well as abilities in mind, the SJ300’s
hinges, wrap spring clutches, torque that can be used durable glass-filled molded nylon housing and black finish
inserts and precision springs that for a wide range present an attractive and stylish appearance. The all-metal
are widely used in the automotive of applications shaft, ball and torque element are manufactured from nitrided
and aircraft interiors industries to and industries and hardened steel to provide a durable, long-life performance.
control position, transmit torque
and protect delicate components It also features an asymmetric torque profile, which has
from excessive force. lower resistance in the horizontal adjustment direction, while
preserving the full holding force in the vertical adjustment
58 / AUTOMOTIVE INTERIORS WORLD • OCTOBER 2018 direction where there is the need to hold against the force
of gravity. This helps create a smoother and more uniform
motion, greatly enhancing the quality feel of the application.

CASE STUDY / REELL PRECISION MANUFACTURING

LEFT
SphericalTorq
technology
features a high
torque density to
hold larger and
heavier objects
BELOW
The SJ300 has
been designed
to sustain a
life of 50,000
adjustments

WELL POSITIONED is especially important in applications such as automotive
The SJ300 is designed to work in a wide range of applications,
including positioning of automotive mirrors, in-vehicle mirrors, where the devices are becoming larger and heavier
entertainment and camera systems, tablet stands and mobile
device docks. It is also well suited for applications requiring due to the increased functions and features that are being
precise multidimension position control in the industrial,
medical, business and consumer electronics markets. These introduced. The first in a planned product family integrating
include mobile device stands and docks, consumer lighting,
camera equipment and premium medical lighting solutions. Reell’s exclusive SphericalTorq clip technology, the SJ300 has

Reell’s SphericalTorq technology features a higher torque been engineered to perform and sustain for a life of 50,000
density than traditional positioning solutions, which
allows the SJ300 to hold larger and heavier objects without adjustments. Available holding torque values are: 0.6Nm and
increasing the size of the mounting package. This feature
1.4Nm for the x motion axis, 1.0Nm and 2.0Nm for the y motion

axis, and 1.3Nm and 2.6Nm for the z rotational axis. Future

products will extend the family with both

higher and lower torque ratings, making ONLINE 501
the SJ300 family applicable across a wide READER
range of application sizes. INQUIRY
NUMBER

/ 59OCTOBER 2018 • AUTOMOTIVE INTERIORS WORLD

CASE STUDY / MacDERMID ENTHONE INDUSTRIAL SOLUTIONS

hen discussing automotive BRIGHT
IDEAS
W interior components,
reflection and glare are
commonly confused terms.

The simple difference

between anti-reflective and anti-glare

treatments is the way they diffuse or

eliminate light waves in all spectra. As

such, the treatment selected should be

driven by the environment where the

display will be viewed. Selecting the correct
This is particularly important for film

insert molding (FIM), which is used to treatment for interior
decorate and manufacture plastic parts components is key
such as integrated dashboard displays. It is to solving glare and
a versatile and cost-effective method that

involves second surface screen printing, reflection issues
drying, high-pressure forming, UV curing,

3D cutting and injection molding. The FIM

process enables OEMs to easily integrate many components, – an effect commonly referred to as sparkle. Additional

such as lens and integrated surrounds, into a single unit using benefits of anti-glare finishes include the roughness of the

just one piece of hard coated film – saving on tooling and technology’s surface, which naturally suppresses the visibility

assembly costs, yet still achieving a high-quality finish. of fingerprints and reduces the surface contact area between

For FIM components, however, the ambient lighting on finger and film, giving a soft-touch feel.

these displays remains a key challenge for OEMs in terms MacDermid Enthone Industrial Solutions’ XtraForm Antiglare

of maintaining optimal performance and appearance. To is a product that has been designed to enable users to look at

overcome this issue, high-performance finishes such as anti- images without the distraction of reflections or glare from

reflection and anti-glare are used to improve functionality external light sources. Ideal for dashboards and display units

and safeguard visibility, but manufacturers should be clear with high-performance characteristics, its textured surface

about which to specify. provides unrivaled optics and improved haptics. As a result

of its durability, enhanced chemical resistance and maximum

ANTI-REFLECTIVE vs ANTI-GLARE formability properties, it’s a reliable

Anti-reflective solutions are used to diffuse both internal solution to help automotive manufacturers ONLINE 502
and external light waves that combine to counteract the light meet evolving industry standards for READER
transmitted. Achieving this exact quarter wavelength can high-quality interior components. INQUIRY
NUMBER

be difficult because controlling film thickness to fractions

of wavelength is affected by a number of factors that can The FIM process
alter optical path length. These include forming, surface

contaminants, scratches and indents, which can dramatically

disrupt the transmitted image and reflections. 1 2 3

Another drawback of anti-reflective films is that reflections

are weakened but not defocused, leaving an obvious reflected

image. In typical environments, these reflections move across

the screen – potentially distracting the driver. Thus, anti-

reflective surface technologies are not as robust across a Screen printing Drying Forming
wide variety of automotive applications, including dashboard

displays, so alternatives are used.

In contrast, anti-glare films counteract external sources 4 5 6

of reflection, such as sunlight, by using diffusion. With a

slightly textured surface, anti-glare works by decreasing the

quality of the reflected image, making it unfocused in the

user’s vision. High-performance anti-glare finishes have

randomly sloped surfaces with arbitrary fine microstructures,

which helps to minimize the varying brightness for users UV Curing Cutting Injection molding

60 / AUTOMOTIVE INTERIORS WORLD • OCTOBER 2018

CASE STUDY / FOAM EXPO

F oam Expo is Europe’s first SOFT SELL
free-to-attend trade fair
and conference, taking
place October 16-18, in

Hannover, Germany, for

the manufacturers and buyers of technical

foam products and technologies, as well as Europe’s dedicated trade
the entire foam supply chain. fair and conference
for the technical foam
Foam Expo covers all types of foam and manufacturing supply chain
raw materials used in the manufacture of
foam and foam-related products. The trade
fair will profile molded, rigid and flexible

foam solutions.

Foam Expo Europe is focused on

bringing together the entire supply chain, from raw

materials, equipment and product manufacturers, to service

providers and the latest foam products and applications for

key industries such as automotive, aerospace, construction,

medical, packaging, and sports and leisure.

More than 200 exhibitors including Recticel, Sekisui discussing topics including lightweighting, industry

Alveo, Nitto, UFP Technologies, Vita Technical Foams, trends, foam innovation and sustainability.

Zotefoams and Howa Tramico will exhibit alongside a Visitors wishing to attend the entire

two-track manufacturing and applications conference with event, including access to the trade fair, ONLINE 503
expert speakers from companies such as JSP, Baumer, Palviz, conference sessions and networking READER
Airbus and Avery Dennison. Over 50 leading speakers will be reception for free can register online. INQUIRY
NUMBER

FREE SERVICE!

LEARN MORE ABOUT I T’S N O T A N O T H E R M A G A Z I N E A B O U T I N T E R I O R D E S I G N !

OUR ADVERTISERS NOW! WELL-BEING

Visit www.ukimediaevents.com/info/aiw to request Innovative ways OEMs
exclusive and rapid information about the latest are creating harmony
technologies and services featured in this issue
within the vehicle cabin

SEATING

How future mobility
solutions are changing

the shape of seating

IAN CALLUM
EXCLUSIVE

Jaguar’s director of
design talks I-Pace and
the perfect car interior

Sustainable
textiles

Could recycled automotive
interiors help fix the world’s
plastic pollution crisis?

OCTOBER 2018

www.ukimediaevents.com/info/aiw

CASE STUDY / 3CON T he press lamination industry is looking for
solutions to address the task of manufacturing
SURFACE increasingly difficult contours within the
SOLUTIONS cockpit. With the new trends of cut and sew,

Newly developed manufacturing and faux stitching introduced into the cabin,
methods offer a true paradigm
shift in lamination for cut and sew the pressure is mounting on the Tier suppliers to provide

a repeatable process that is cost efficient.

Traditional automation and tooling suppliers have offered

little to no viable solutions to maintaining stick position

tolerances and delamination in concave surface areas. Decades

old technology has been adapted to enable them to continue

to meet typical demands but provides little success as interior

parts become more complex

3CON, which provides technology solutions for automotive

interiors, has developed and tested new technologies to address

specific market needs to meet the latest interior finishing

trends on soft products. It has created a paradigm shift in

manufacturing with its Segmented Cavity Lamination Process,

to help manufacturers meet the need for lamination on heavily

contoured and concave surfaces, and make difficult stitching

tolerances possible.

Traditionally, a Tier 1 supplier for IP can take 480-700 seconds

to make a cut-and-sew cover, where pressure is applied on

a single axis, and the time is heavily dependent on the skill of

the operator. This process does not provide consistent true

adhesion over a complex surface, however. Only surfaces

perpendicular to the press stroke get the necessary 7-10psi

of pressure, with angled surfaces getting far less.

3CON’s solution approaches the surface from a multitude

of angles without leaving marks, and as a result achieves true

lamination with 7-10psi of applied pressure. In addition the

seam alignment device remains with the tool during the

entire process, mechanically locking the seam in place for

absolute positioning during lamination.

This requires only 180-240 seconds with internal prefixing in

the tool and therefore results in a higher yield with the added

benefits of less floor space requirement, less capital and tooling

expenditure, less manpower and a repeatable process in the most

difficult surfaces contours, which is not operator dependent.

Lamination is just one area where the Austrian company

offers innovative manufacturing solutions. Vacuum lamination,

edge folding, door assembly and IMG are also offered by the

specialists to help provide alternative

approaches for more efficient and cost- ONLINE 504
effective manufacturing methods that READER
result in savings for the end user. INQUIRY
NUMBER

62 / AUTOMOTIVE INTERIORS WORLD • OCTOBER 2018

PRODUCT PROFILE / IHI HAUZER TECHNO COATING

hrome finishing is one SHINING
EXAMPLE
C of the most eye-catching
elements to any interior
r exterior component on

a vehicle, but the traditional

electroplating process is having to change as

new REACH regulations are controlling its

use of hazardous materials and tackling the

issue of its emission of chromium-6.

To set new standards for both the

environmental impact of plastic For a future without
metalization and its manufacturing process, chromium pollution,
IHI Hauzer Techno Coating has introduced

Chromatipic, which is an alternative coating an eco-friendly coating
technology that contains no chromium-6, solution is setting
no solvents, and consists of only two layers: new standards
a UV cured lacquer basecoat with physical

vapor deposition (PVD) coating on top.

Cromatipic provides a completely different

approach from traditional paint and PVD technologies,

with the crucial element that no lacquer top-coat is needed

to achieve a bright chrome finish. The technology can

be applied to a number of industries including consumer

electronics and jewelry, but it is also recognized as an

alternative for automotive applications and has many

advantages over plating on plastics.

The two-layer system is based on a flexible coating

architecture, leading to a reduction in waste during the

LEFT assembly process. There is no limitation to ABS/PC substrates,
Chromatipic
can be used for which is driving an increase in the application range to include
interior and
exterior car parts more cost-efficient polymers, substrate materials with special

ABOVE RIGHT composition, or transparent plastics for lighting applications.
The technology
consists of five The technology complies with various automotive standards
process steps:
CO2 cleaning, and can be used for interior and exterior plastic parts, such as
lacquering, UV
curing, PVD trim, door handles, dashboard parts, profiles, housings, grilles,
coating, and
spindle and logo items, and many more.
fixture cleaning
IHI Hauzer Techno Coating offers the

Cromatipic technology from its factory, ONLINE 505
providing all the equipment needed READER
for an efficient production process. INQUIRY
NUMBER

INDEX TO ADVERTISERS

3Con.................................................................................................................. 3, Inside Back Cover Foam Expo North America 2018..................................................................................................27
Automotive Interiors Expo, 2018, Novi, Michigan.........................................................15, 17, 18 IHI Hauzer Techno Coating BV..................................................................................................... 13
Automotive Interiors World Online Reader Inquiry Service...................................... 39, 44, 61 ITMA Services NV........................................................................................................................... 11
Autonomous Vehicle Interior Design & Technology Symposium 2018, Novi, Michigan.....57 MacDermid Enthorne GmbH....................................................................................................... 13
Autonomous Vehicle Technology Expo 2018, Novi, Michigan................................................47 Reell Precision Manufacturing....................................Inside Front Cover, Outside Back Cover

/ 63OCTOBER 2018 • AUTOMOTIVE INTERIORS WORLD

LAST WORD

Guiding light

It is often said that motorsport is the as improved platform flexibility, greater composite and a tubular frame to achieve ABOVE
ultimate proving ground for automotive safety, lower emissions, improved handling weight savings. This enables the iStream The Gordon Murray
technology, and that has definitely been the and enhanced durability. lightweight seat to achieve a weight Design team took
case for a range of innovative chassis and reduction of up to 30% compared with inspiration from
powertrain developments in recent times. “It is a breakthrough that will deliver a typical vehicle seat. motorsport during
But with stripped-back interiors the norm the lightest chassis technology for decades development of the
for series challengers, it isn’t too often to come,” explains Murray. “The team Developed from collaborative research iStream Superlight
that interior tech makes its way from the has created a unique, adaptable and cost- – with Gordon Murray and Formaplex chassis technology
track to high-volume passenger vehicles. effective way for manufacturers around Limited pooling resources over the
the world to dramatically improve vehicle course of a 12-month study – the seat LEFT
However, with electrification sweeping performance and efficiency.” design, which can reach a low seating Much like the chassis,
the industry – and thus greater OEM position, is equipped with full four-way the iStream seating
focus on interior lightweighting to make The lightweight iStream seat uses adjustment and fold-flat mode, and an technology combines
way for heavy battery packs – that could the same innovative anti-submarining design. a tubular frame with
be about to change. Taking inspiration from materials, techniques either glass or recycled
a career developing Formula 1 technology and technologies as The new seating technology has been carbon-fiber composite
for the likes of McLaren and Brabham, the chassis, but designed with manufacturing in mind. This
Gordon Murray and his team based in incorporates means low tooling and development costs,
Shalford, Surrey, UK, have developed a glass or and it also ensures the seat is suitable for
new manufacturing system that can be recycled both low- and high-volume applications,
applied to both the chassis and seating. carbon-fiber with a low part count, and simple, high-
speed assembly.
iStream, which is an acronym – of sorts
– for STabilized Reinforced Exo-frame The iStream seating technology will
Advanced Manufacturing, combines a first feature in Gordon Murray’s 220ps
high-strength aluminum thin-wall tubular T43 sports car under the Ian Gordon
frame with advanced honeycomb recycled Murray brand, but with auto makers now
carbon-composite panels. looking at all development areas to make
the smallest lightweighting gains, the
This means that the iStream Superlight
technology is able to promise a 50% industry could again look
weight reduction compared with a to motorsport
standard stamped-metal body, as well technology to
lead the way.

64 / AUTOMOTIVE INTERIORS WORLD • OCTOBER 2018

Technology for You

AUTOMOTIVE INTERIORS
SOLUTIONS PROVIDER
SPECIALIZING IN:

• PRESS LAMINATION
• CUT & SEW LAMINATION
• EDGE FOLDING
• VACUUM LAMINATION
• IMG/IMGL
• ASSEMBLY LINES

3CON Corporation Come see us at Booth A430
47295 Cartier, Wixom MI 48393 Automotive Interiors show in Novi
248-859-5440

www.3con.com

Expect the Best Quality

One Minivan
14 years
15 million parts
On time
In spec
No failures
No returns

www.reell.com +1 (651) 486-3333