Company Style Guide ( NEW )

BLUE.EN

COMPANY STYLE GUIDE

BLUE.EN COMPANY STYLE GUIDE

Table of content 4 Section 03 - Corporate Identification 15
4 Corporate Colours 16
Section 01 - Background Overview 4 Corporate Typography
Introduction to the brand 5
Mission and Vision 5 Section 04 - Applications 18
Core Value Business card 19
Brand Attributes Letterhead 20
Brand Personality Envelope

Section 02 - Corporate Logo 7
Logo Introduction 8
Logo Relation 9
Logomark and Logotype 10
Logo option 11
Scalling of Logo 12
Logo Clearance 13
Logo Colour Variation

SECTION 1

BACKGROUND OVERVIEW

SECTION 1 - BACKGROUND OVERVIEW 04

INTRODUCTION TO THE BRAND

The company of this project is Blue.en. It is a online store that operated
on Instagram since 2020. The owner is selling the original design fashion
accessories that made by beads. Recently, many Korean celebrities wear
these beaded fashion accessories, so these beaded fashion accessories
are very popular now.

MISSION AND VISION
Since Blue.en’s followers for the online store is not that much, therefore
their mission is to get more brand recognition and to launch more acces-
sories series such as necklaces, hairclips and etc. Besides that, their
vision is dedicated to make exquisite and satisfying fashion accessories.

CORE VALUE
The first core values is the fashion accessories are original design. There-
fore, the fashion accessories will not be the same style as others. Further-
more, the second core values is to provide a custom made to customer.
Customer can customize the colors according to their own preferences.

SECTION 1 - BACKGROUND OVERVIEW

BRAND ATTRIBUTES
The first brand attribute is a niche brand. Since it is a niche brand, the
fashion accessories designs will always be original designs. Therefore,
the fashion accessories will not be the same as others. Besides that, the
second brand attribute is to provide customized services. Customers
can customize their fashion accessories according to their favorites.

BRAND PERSONALITY
The first brand personality is to love design and craftsmanship. Since the
fashion accessories is handmade, they need to maintain the spirit of
craftsmanship to ensure that good fashion accessories is made. In addi-
tion, some of the more complicated accessories in our shop is made by
skilled craftsmen. Furthermore, the second brand personality is cute and
simple.

05

SECTION 2

CORPORATE LOGO

SECTION 2 - CORPORATE LOGO BLUE.EN

LOGO INTRODUCTION
Since our company's main product is bracelets, the brace-
lets are used as the company's logo. The logo is a beaded
bracelet designed in the shape of a heart.

ELEMENTS
The main elements used in the logo are the beaded brace-
let. The beaded bracelet can convey that the company is
selling fashion items.

07

SECTION 2 - CORPORATE LOGO

LOGO RELATION
In the Blue.en logo design, there will be two elements had been used.
Which is a bracelet in heart shape and a brand name.

The bracelet is heart shape in illustration design represent that the brand
is selling the fashion accessories.

Illustration logo + BLUE.EN

Brand name

08

SECTION 2 - CORPORATE LOGO

LOGO MARK
The logomark is about an graphic or symbol that represents a brand. The main graphic that used in the
logo design is a beaded bracelet in a heart shape. The logomark is on the upper part of logo design.

LOGOTYPE
The logotype is known as wordmark. It is about the typographic or brand name of the logo. There are
using two typeface to present the brand in the logo design. The typeface that used in brand name,
“BLUE.EN” is ‘ Cute Letter’. The font size of “BLUE.EN” is 58pt.

BLUE.EN Logomark
Logotype

09

SECTION 2 - CORPORATE LOGO The logo use in blue background

LOGO OPTION

The logo use in a white background

BLUE.EN BLUE.EN

10

SECTION 2 - CORPORATE LOGO

SCALLING OF LOGO
This page illustrates the scale andproportion of the corporate logo.

BLUE.EN BLUE.EN BLUE.EN BLUE.EN

100 % 80 % 60 % 40 %

11

SECTION 2 - CORPORATE LOGO

LOGO CLEARANCE

Keep the logo to a minimum. We made sure the logo worked perfectly without any other visual distrac-
tions. The minimal white space is used as a margin to place the logo in each instance.

"X" is the minimum net space of the sign. The size of the net space is taken from the size spacing between
logomark and logotype.

No other elements are permitted to involve. X X

X- indicator BLUE.EN

X X 12
X X

SECTION 2 - CORPORATE LOGO

LOGO COLOUR VARIATION
Logo in black & white version and colour verison
To make sure the logo design can print in different print media.

BLUE.EN

13

SECTION 3

CORPORATE IDENTIFICATION

SECTION 3 - CORPORATE IDENTIFICATION

CORPORATE COLOURS
In order to match the company's target audience, the color was chosen
to look happy and vibrant.

PRIMARY COLOUR

Silk Blue Jasmine Coral Pink Terra Cotta
Hex #3F92C2
Hex #F6E07D Hex #F38171 Hex #E46858
C : 73.06 % R : 63
G : 146 C : 4.23 % R : 246 C : 0.37 % R : 243 C : 5.88 % R : 228
G : 129 M : 73.17 % G : 104
M : 31.02 % B : 194 M : 7.76 % G : 224 M : 61.68 % B : 113 Y : 65.17 % B : 88
Y : 8.86 % B : 125

K:0% Y : 62.27 % Y : 51.53 %

K:0% K:0% K : 0.2 %

SECONDARY COLOUR

White Black 15

SECTION 3 - CORPORATE IDENTIFICATION

CORPORATE TYPOGRAPHY
This page illustrates the fonts I use in all visual presentation of the com-
pany. Cute Letter is use for headline and Corbel is use for subheadline.

Primary Font Secondary Font
Font name : Cute Letter Font name : Corbel
Typeface : Fancy - Comic Typeface : Sans serif

BLUE.EN ABCDEFGHIJK BLUE.EN BLUE.EN
LMNOPQRSTU BLUE.EN BLUE.EN
ABCDEFGHIJK VWXYZ
ABCDEFGHIJK abcdefghijk
LMNOPQRSTU
LMNOPQRSTU lmnopqrstu
VWXYZ

VWXYZ vwxyz

16

SECTION 4

APPLICATIONS

SECTION 4 - APPLICATIONS

BUSINESS CARD

FRONT

BACK
18

SECTION 4 - APPLICATIONS

LETTERHEAD

FRONT BACK

19

SECTION 4 - APPLICATIONS

ENVELOPE

FRONT

BACK
20



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