PBR

Bachelors in Business
Administration

BBA
STRATEGIC M ANAGEMENT

Module 1:
The Strategic Management

Process: An Overview

Topics;

▪ Five tasks of Strategic Management
▪ Why Strategic Management is an

Ongoing Process
▪ Who performs the Five Tasks of

Strategic Management?
▪ The Benefits of a Strategic Approach

to Managing

College MCS MODULE 1

What is Strategic
Management

• Strategic management is the
continuous planning, monitoring,
analysis and assessment of all that
is necessary for an organization to
meet its goals and objectives.

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Task of Strategic
Management

1) Deciding what business the company

2) Converting the strategic vision and
mission into measurable objectives and
performance targets.

3) Crafting a strategy to achieve the desired

results.

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Task of Strategic
Management

4) Implementing/ executing the chosen
strategy efficiently and effectively.

5) Evaluating performance, reviewing
new developments, and initiating
corrective adjustments in long-term
direction

College MCS MODULE 1

BBA – STRATEGIC MANAGEMENT

5 Tasks Of Strategic Management

College MCS MODULE 1

BBA – STRATEGIC MANAGEMENT

Why Strategic Management is
an Ongoing Process

• Strategic management is a continuous
process that

– appraises the business and industries in which
the organization is involved;

– appraises it’s competitors; and
– fixes goals to meet all the present and future

competitor’s and then reassesses each
strategy

College MCS MODULE 1

MISSION

VISION

BBA – STRATEGIC MANAGEMENT MODULE 1

W ho performs the Tasks of
Strategic Management?

• Chief Executive Officer & Other
Senior Corporate Level Executives

• Managers Of Subsidiary
Business Units

• Functional Area Managers Within A
Subsidiary Business Unit

• Managers Of Major Operating
Departments & Geographic Units

College MCS

BBA – STRATEGIC MANAGEMENT

The Benefits of a Strategic
Approach to Managing

Financial Benefits
• more profitable and successful than

those that do not have the benefit of
strategic planning and strategic
management.

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BBA – STRATEGIC MANAGEMENT

Non-Financial Benefits
• Aware of the external threats, an

improved understanding of competitor
SWOTs

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The Benefits of a Strategic
Approach to Managing

• Increased employee productivity
• Lesser resistance to change and a clear

understanding of the link between performance
and rewards
• Encourage problem solving and problem
preventing capabilities of the firms

BBA – STRATEGIC MANAGEMENT

END OF MODULE 1

College MCS MODULE 1
MODUL