Chanakya March 2017- Final

#shakti4beti

✓✓ Initiative to Empower Girls
✓✓ Social media Campaign,

Debates, Skits
✓✓ Self Defense programmes
✓✓ Addressing Sexual

Harassment at Work Places

BETI BACHAO. BETI PADHAO
& Now...

BETI SUKARSHA

A Representation Picture

Contact: Pooja Chaudhri,

Coordinator #shakti4beti | [email protected]

March 2017 | CHANAKYA | 55

CHAPTER CHARCHA

In Public Eye? Pr Is Must

Global motivation speaker Will Harris says bad PR can fire back! — By Rajesh Bobde

AMRAVATI (Maharashtra); bad reputation can cause them to
lose in the next election. Becoming
“Public relations or PR can an elected public official is a matter
of public trust.
become an important issue
Harris is a US-based noted author
once you put yourself in a position working on world peace movement
with Rashtra Sant Tukdoji Maharaj
of public visibility,” said international founded Akhil Bhartiya Shri Gurudev
Sevamandal. He was recently on
motivation speaker Will Harris. India tour and visited Gurukunj
Ashram .He is also focused PR and
“Ordinary people don't have this The interactive session was agriculture marketing.
kind of worries but for people such organised by PRCI Amravati Chapter
as celebrities, sports superstars, in Gurukunj Ashram, Mozari. He went on to say that good
politicians and businessmen it's PR is essential for a successful
an important consideration. Public Harris said politicians need to look business. “This is especially true as
Relations is an important factor to good in the public eye because a your business gets bigger. Bad PR
the success of certain careers. Movie can affect the reputation of your
stars and musicians need their fan business; your personal reputation
base to patronize their movies and and the capacity of your business to
shows. Sports superstars need the generate profit,” he added.
support of their fan as well,” Harris
said addressing the agriculture and
engineering college students on
the subject of "Public Relations and
Shaping Careers.”

An Essay Contest Not-So-Easy!

BHOPAL: Public Relations Council
of India (PRCI) and PHD Chamber
of Commerce and Industry
organised an essay competition for
undergraduate and postgraduate
students on: ‘Responsibility of youth
in India becoming an economic
superpower’.

As many as 30 UG/PG students from
Makhanlal Chaturvedi University and
7 Colleges of Bhopal participated in
the keen contest.

Prizes were given away to the winners both students of Sant Hirdaram Girls Goswami (Radharaman College),
by Dr. Ashish Dongre, director, College, Bairagarh — bagged first Suraj Prakash Kashyap (VNS) and
technical education at a well- prize in English and Hindi. Second Poonam Bagul (TIT Group).
attended workshop on ‘Innovation prize winners were Mithila Krishnadas
and Creativity’ here on Friday. A (Sathyasai College), Arpita Pandey Media was generous to give good
large number of industrialists, (Makhanlal Chaturvedi University), coverage to the essay competition.
academicians, policy-makers and Soniya Tanwani (IEHE), Anurag
students were present.

Anamika Thakur and Rimjhim Jain —

56 | CHANAKYA | March 2017

CHAPTER CHARCHA

Hats Off To ‘Hamari Beti’

Prof Grover also complimented Dr
Singh who has taken the ‘Hamari
Beti’ programme to the next level
by writing a project in collaboration
with Punjab State Council for Science
and Technology with Dr Neelam
Gulati Sharma as her co-principal
investigator for “Science for Women’s
Health and Nutrition” whereby this
programme would become a daily
broadcast from its current weekly
status.

Prof. A.K. Grover, Vice Chancellor of Punjab University, appreciating CHANAKYA magazine Dr Archana R. Singh said that the
project would get underway and
CHANDIGARH: Celebrating the Dr Jayant Pethkar, Chairman, School ‘Hamari Beti’ programme would go
Daughters’ Day, Chandigarh of Communication Studies. weekly from 15th of July addressing
Chapter of the Public Relations women’s health and nutrition issues
Council of India (PRCI) honoured The Chapter also recognized as well.
the Punjab University’s community the contribution of the School
radio, Jyotirgamaya 91.2MHz for of Communication Studies, The Rotary Club Chandigarh’s
its thought provoking weekly chairperson of the SCS, Dr. Archana President 2017-18 Rtn. P.S. Matharoo,
programme ‘Hamari Beti’. R. Singh, and radio station technical also commended the community
head, Sunil Sharma. radio station for supporting the
Hamari Beti project.

National Executive Vice President of Daughters’
PRCI, C.J. Singh, informed that PRCI Day In Kolkata…
had been organizing Daughters Day
since 2011, to focus on the issues PRCI Kolkata Chapter celebrated the Daughters’ Day and launched its
of discrimination confronting the YCC (Young Communicators’ Club) with the participation of Public
women in the country and sensitise Relations, Advertising, Mass Communication, Press and Digital Media
the population, and this year the Professionals and the students of Calcutta, Burdwan and Rabindra Bharati
National Council of PRCI has already Universities.
submitted a petition to the Prime
Minister office for declaring 1st July Apart from media practitioners and teachers and learners of Mass
as the National Daughters Day. Communication, the multi-dimensional programmes were graced by Mrs.
Jaya Verma Sinha, Senior Deputy General Manager and Chief Vigilance
He said that on 13th February 2013, Office South Eastern Railway, Rtn. Shayamashree Sen, District Governor,
the 2nd anniversary of Jyotirgamaya Rotary International and Mrs. Zarina Firdousi Chief Personnel Officer
as well as the World Radio Day, (ADMN), Eastern Railway.
and at the instance of the Rotary
Club of Chandigarh the programme Simultaneously, the YCC was inaugurated. Mrs. Kanta Chakraborty,
‘Hamari Beti’ was initiated, which dedicated social worker and mentor was felicitated.
has been a regular weekly feature
on the community radio featuring Mrs. Chakraborty also shared her pathetic and rewarding experience in
issues, interviews, and discussions providing comprehensive education to children who were living on the
programmes, which received railway platform.
tremendous response.

The PRCI presented a plaque of
honour to Prof. A.K. Grover, Vice
Chancellor of Punjab University and

March 2017 | CHANAKYA | 57

CHAPTER CHARCHA

Kochi Eves Say Let's Take The Lead

Dr Kalyani Vallath One faculty member posed a query imperative to keep the spirit of
pertaining to the perception of woman the feminist movement alive and
PRCI’s Young Communicators as weak in spite of the tremendous breathing new life into it. The urgency
Club, Kerala Chapter, in strength and indomitable spirit she to forge communities that would
association with the Department often brings to the table in familial foster the sense of sisterhood and
of English, St. Teresa’s College, setup, especially in managing several self-help that cut across social and
Ernakulam conducted a lecture and things at a time like taking care of a economic divides was emphasized.
discussion sessionon Embracing family, paying bills, doing her job
Change and Challenging Norms: The efficiently all by herself. The adage “without struggle, there
Young Woman in Urban India as part is no progress” was invoked to
of Daughters’ Day celebration on 29th Students also lamented how familial communicate in unambiguous terms
July 2016. The discussion was chaired bonds and social expectations often the importance of keeping alive
by Smt. Chitra Krishnan who runs present obstacles on their path the struggle for justice and equality
Food for Thought, a food and catering and discourage their freedom in alive. It was conveyed by various
enterprise along with 12 house wives- moving around and doing things participants in no uncertain terms
turned entrepreneurs. independently. They are often blamed that young urban women needed to
and castigated for daring to defy the be in the vanguard of the struggle.
Kick-starting the discussion, Dr. established notions of gender roles They are expected to take initiative
Kalyani Vallath, Chairperson of YCC in the society. Along with several when required, lead when they can
Kerala and the Director of TES, sought pitfalls and struggles women have and follow when they must.
to analyze the theme in a refreshingly had to encounter, the major strides
unconventional manner and that women have made in various The discussion went on to take up the
proposed that “an emancipated and fields were also highlighted. The issue of working towards evolving
empowered woman is an unsexed participants were urged to learn concrete solutions and proposals
woman”. and elicit the right lessons from to enable women to tackle and
the struggles already won so that overcome every day issues they face.
The discussion that followed touched genuine impetus for future struggles When pondering on the issues of rape
on various issues like gender equality, and fights that remain to be fought and abuse on women, the faculty and
gender divide, lack of freedom and could be gained. The experiences the students unanimously voiced the
respect for women, increasing assaults and the resultant wisdom of women urgency to educate the boys through
on women, LGBT issues, and so on. who have fought tremendous odds orientation programs and awareness
Students and faculty who actively and succeeded in many traditionally campaigns in schools. The necessity
participated in the discussion voiced male bastions of career and life were of consciously asserting the dignity of
their fears, concerns and difficulties discussed at length. woman and constantly claiming and
they face in a patriarchal world. The occupying rightful spaces in various
issue of raising a son and a daughter The meet also discussed the avenues was touched on.
differently within a single family was
also brought up and examined. The various legal and institutional
mechanisms that women could rely
on in the urban space were also dwelt
on.

T. Vinay Kumar, Secretary of PRCI
Kerala Chapter, said PRCI has taken
forward the Union Government’s
programme - Beti Bachao Beti Padhao
– by initiating beti DSuraksha (Girl
Security) with #shakti4beti campaign
across the country. Sandhya Balasuma,
a noted media person, U.S. Kutty,
Chairman, PRCI Kerala, and Nateshan,
Director-National Counci, PRCI, were
also present for the session.

58 | CHANAKYA | March 2017

D.DEVARAJ URS BACKWARD CLASSES DEVELOPMENT CORPORATIO LTD.
(Govt. of Karnataka Under takeing)

D.Devaraj Urs Backward Classes Development Corporation Ltd., was established during
1977, under the Companies Act 1956. To promote economic and developmental activi-
ties and to assist the poorer sections of backward classes in skill development and self-

employment ventures

Achievement: 8.12lakh Backward Classes beneficiaries have been assisted by the Cor-
poration upto 31/08/2016.

Schemes implemented by the Corproation during 2016-17:

1. Schemes out of the budget of State Government.

 Chaitanya Subsidy cum Soft Loan Scheme:
 D.Devaraj Urs Individual Loan Scheme.
 Micro Credit Loan Scheme.
 Arivu-Education Loan Scheme.
 Interest Free Loan for Higher Education In Foreign Universities.
 Ganga Kalyana Irrigation Scheme.
 Assistance to Traditional Artisans & Occupational Groups.
 Financial assistance to Madival, Savitha, Kumbra, Thigal and Uppara Community.
 Financial assistance for the economic empowerment of the youth in the most and

more backward taluks.
 Entrepreneurship Development training.

2. Nomadic/Semi Nomadic Tribes Development Schemes:

Ganga Kalyana Individual Irrigation Scheme, Self employment loan scheme, Arivu
Education Loan Scheme, Entrepreneurship Development training for Nomadic/Semi
Nomadic Tribes.

3. Schemes out of financial assistance from National Backward Classes Finance and De-
velopment Corporation.

Term Loan Scheme, Educational Loan, Swayam Sakshma Loan Scheme, Micro Fi-
nance Scheme, New Swarnima Scheme, Krushi Sampada, Shilpa Sampada and Mahila
Samrudhi Scheme.

 Achievement during year 2015-16: Total 55873 backward classes beneficiaries were assist-
ed with an amount of Rs.286.38crore.

 During year 2016-17 68184 Backward Classes beneficiaries were assisted with an amount of
Rs.200.33crore, against the physical of target 80035 and financial target Rs.304.66 Crore
for the year 2016-17 upto January 2017.

 Corporation has deposited an amount of Rs.4.50 crores to the Karnataka Examination Authority to the
adjust the fee of the students who get the admission through CET.

 3043 borewells drilled and 3084 borewells are energized during the year 2016-17 under Ganga Kalyana
Irrigation Scheme .

J.Huchappa, Dr. M.R. Ekanthappa,
Chairman Managing Director.

March 2017 | CHANAKYA | 59

DISRUPTION AWARDS

Mumbai Press Club’s Unique Event

RedInk Awards
Entries Open

Mumbai Press Club invites 12. “Mumbai Star Reporter” from journalists will also be taken
entries for the prestigious Outstanding reporter working into consideration.
National RedInk Awards for within Mumbai Metropolitan
Excellence in Journalism–2017. In Region (MMR) in any streams– The winning entry in each
the 7th year now, the RedInk Awards print, digital or TV in calendar year category will be awarded a total
have been instituted to promote 2016 whose story has created a cash prize of Rs. 1 Lakh, a trophy
best practices among journalists and lasting impact. and a citation.
encourage good quality writing, fair
play and high ethical standards. 13. ‘Lifetime Achievement Award’ The broad guidelines for the contest
is for a senior journalist who has are:
Entries in the form of articles or stories contributed substantially to the
published in the print & digital media growth and strengthening of the 1. The contest is open only for
and television stories broadcast profession. Indian citizens.
during calendar year 2016 [Category
1-9] and impactful photograph of the The awards selection for category 2. A copy of the published Article
year [Category 10] published in the 1-10 will be made by a special (print or digital) or broadcast
print or digital medium in 2016, are jury. For category 11-13, the story needs to be sent along with
invited from Indian Journalists in the Managing Committee of the the entry form.
following categories: Mumbai Press Club will select the
award winners, and responses 3. Individual entries must be
1. Business accompanied by an entry form

2. Crime NDTV’s Ravish Kumar receiving the Journalist Of The Year award....

3. Environment

4. Health & Wellness

5. Human Rights

6. Lifestyle & Entertainment

7. Politics

8. Science & Innovation

9. Sports

10. The Big Picture (Photograph of
the year)

Mumbai Press Club will also honour
outstanding journalists in the
following categories:

11. ‘The Journalist of the Year’
Award will be for a body of work
(in any streams– print, digital or
TV) in calendar year 2016 that
created a lasting impact.

60 | CHANAKYA | March 2017

RedInk Awards Entries Open

that can be downloaded from 13. Entries can also be sent via of which will be disqualified. MPC
www.mumbaipressclub.com post and should have ‘RedInk reserves the right to disqualify entries
giving details of the journalist Awards-2017’ followed by the by persons determined by MPC to be
and accompanied by a recent category name mentioned in bold tampering with or abusing any aspect
photograph. and addressed to: The Secretary, of the Contest. MPC further reserves
Mumbai Press Club, Glass House, the right to disqualify any entry that
4. Entries should have been Azad Maidan, MahapalikaMarg, is alleged to infringe on any third-
published / broadcast in calendar Mumbai–400001. party intellectual property or other
year 2016 only. rights, or that MPC deems to be, in its
14. A distinguished panel of judges, sole discretion, obscene, offensive or
5. The various award categories appointed by the Mumbai Press otherwise inappropriate for viewing
should be studied carefully, and Club, will decide the winners. by a general audience.
applications marked specifically
for the category they fit into. 15. The decisions made by the Judges By entering the Contest, each
and the Mumbai Press Club will contestant agrees that MPC and its
6. An applicant is allowed a be final. licensees may publish his or her story
maximum of 3 entries across all or photograph or video in the related
categories. 16. Winners who are not residents of content of RedInk Awards and exhibit,
Mumbai will be provided travel to copy, publish, make derivative works
7. Entries will need to be and fro and accommodation for from or otherwise use his or her entry
the Awards Ceremony. and other entry materials for any
authenticated (supported/ purpose, in any media, in perpetuity,
17. If a multi-bylined article wins the without limitation or additional
recommended) by the Editors/ Award, all the contributors will compensation.
share the prize money.
Media Heads of respective media By entering the Contest, you agree
18. No claim shall be entertained in to MPC’s and its licensees' use of
platforms. case the winner fails to collect the your name, likeness and biographical
prize at the award ceremony. information in any media for non-
8. It will be helpful for judges commercial purpose without
if entries not in English are 19. Please read the terms & limitation or further compensation,
accompanied by an English conditions before entering the unless prohibited by law. By entering
translation. Alternatively, if found contest. the Contest, you further agree to
necessary, arrangements for release and indemnify the MPC against
providing translation to the jury The Mumbai Press Club urges Editors/ any liability, claims, injuries, losses or
will be made. Media Heads to share this Awards damages of any kind arising from or in
information with their teams. Editors connection with your participation in
9. Entries must have been published and Media Heads are also requested the contest. MPC, in its sole discretion,
in registered print publications to nominate outstanding stories/ reserves the right to suspend,
like newspapers or magazines articles for consideration under each modify or terminate this contest if it
or web-based publications / category. determines in its sole discretion that
television networks; Writings on tampering, fraud or any other cause
blogs however are not eligible for The Club looks forward to your beyond the reasonable control of
entry. continued participation with the MPC has corrupted, compromised
RedInk Awards. For details, updates or impaired the security, integrity,
10. Entries of published articles must and information on the Awards, visit fairness or proper operation of the
be accompanied with a scanned to www.mumbaipressclub.com. contest.
copy (print medium) or print out
(digital medium). For further details please contact: The Mumbai Courts shall have
exclusive jurisdiction to settle any
11. Entries in the various television Mrityunjay Bose - 9892541019 or disputes which may arise out of or in
categories must be sent with a Rajesh Mascarenhas – 9594088999 connection with the RedInk Awards
story link. Television entries must or Gurbir Singh (Convenor – Redink 2017. - Dharmendra Jore, Secretary,
carry a brief text on the story and Awards Committee) 9820229950. Mumbai Press Club.
its impact.
RedInk Awards - 2017: Terms and
12. Entries must be mailed not Conditions:
later than 28th February,
2017 to: redinkawards@ Mumbai Press Club (MPC) will not be
pressclubmumbai.com with a responsible for incomplete, illegible,
subject ‘Category Name’ for unviewable, lost and late entries, all
example: Sports – Print or Sports -
Television.

March 2017 | CHANAKYA | 61





REALTY CHECK

Disruptive Innovation

Will it be next brand differentiation?

By Ravi Sinha, The Indian real estate for long JC Sharma, MD & VC of Sobha Ltd
has been struggling to carve maintains that in a real estate set
CEO, Track2Realty a market differentiation and up where most of the things are
stand out as a brand with top of the done in a traditional manner, the
64 | CHANAKYA | March 2017 mind recall. With striking similarities very fact that they are approaching
in the product, the marketing it little differently, encouraging the
brochure, sales channel and every workforce to think out of the box,
possible projection, it seems some enabling them to share their ideas
of the developers are experimenting and adopting it, if found good, gives
with what has been a tried and a positive message.
tested formula in other industries –
disruptive innovation. “We are trying to better our processes,
bring in more efficiencies, cut costs,
Call it market disruption or the improve quality – all these have
innovative disruption but it seems become a part of the company DNA
this is the next big idea at a time and we are committed to continue on
when the market conditions are really this path,” says Sharma.
challenging to get noticed. What really
is disruptive innovation? Wikipedia Similarly, another Bangalore-based
defines disruptive innovation as an developer Puravankara has brought
innovation that creates a new market innovative disruption in the market by
and value network and eventually offering the customers to purchase an
disrupts an existing market and value apartment and then lease it back to
network, displacing established them for a contracted term of 7 years.
market leading firms, products and How many of the developers can
alliances. replicate this commercial real estate
model into the residential space?
The seeds of innovative disruption
in the Indian real estate have been Puravankara’s Managed Residences
sown years back by the Bangalore- Plan is a three-way alliance between
based developer Sobha Ltd that has Puravankara, Snapdeal and JLL
consistently scaled up the consumer to provide unique leased asset
confidence index with its backward management. This enables customers
integration model. Recently, the to purchase a ready-to-occupy
developer has launched Sobha apartment from Puravankara across
Connect program that is unique Bangalore, Chennai, Coimbatore &
and disruptive to an extent that the Kochi and lease it back to Puravankara
developer is knocking the housing with an additional rental appreciation
societies that they built and delivered benefit of 8.0% every year. Buyers,
some 10-15 years back. however, have an exclusive option for
premature withdrawal from the lease
How many of the developers would be agreement, in case they choose to
in a position to re-invest into delivered occupy the apartment or manage the
projects with no tangible ROI in sight? rental process themselves.
The developer nevertheless believes
it would be difficult for others in Ashish Puravankara, Managing
the marketplace to emulate for the Director, Puravankara Projects Ltd
obvious reasons. says the company is striving to meet

Disruptive innovation

the evolving needs of homebuyers, could bring to its table the buyers at rather than existing market-leading
and the benefits offered under the a time when other developers were companies. The business environment
Managed Residences Plan are in struggling to even get leads, forget of market leaders does not allow them
tandem with our Group’s vision. converting into sales. to pursue disruptive innovations
when they first arise, because they
“While developers in the past have Mumbai-based Omkar Realtors and are not profitable enough at first
offered rent assurances for one or two Developers Pvt Ltd is offering home and because their development can
years, it is for the first time a developer loan at just 4% interest rate along take scarce resources away from
has taken a 7 year long term view on with a static floor price rise in its sustaining innovations (which are
rentals. This indicates our bullish view project Ananta. The company has also needed to compete against current
on the long term real estate story in introduced flexible payment plan with competition).
the country,” says Puravankara. a booking amount of only INR 2 lakh.
However, in the business of Indian
Similarly, Godrej Properties could Supertech has also introduced ‘Rent real estate the innovative disruption
create a market disruption in the Reimbursement Plan’ (RRP) where all has been by the most of the leading
National Capital Region (NCR), at bookings made during this offer will be brands in the business. It is all the
a time when the existing regional entitled to a monthly reimbursement more interesting in a business where
players were struggling to stay afloat. towards rental expenses. The monthly the quest for market disruption had
Mumbai-based company Godrej reimbursement will be in place till earlier been to expand exponentially
Properties sold villa units worth over the time of receiving possession of into non-core areas. The result has
INR 300 crore at its newly launched the booked property. This limited been disastrous for most of those
project—Crest—in Greater Noida in a period offer also comes with the developers.
single day. added security of price protection.
If the value of the home falls before But it seems now a large universe of
The channel partners who were taken possession, Supertech promises to the second generation developers
on board claim it has not been just match the price and offer discounts into the business have learnt the
the corporate brand value of the accordingly. lessons out of the experiences of
developer that could create a market erstwhile leading players. And hence,
disruption. According to them, the Experience from the other industries the new market innovations are more
developer had an innovative strategy suggests that not all innovations grounded and realistic. How far would
to incentivize the stakeholders. The are disruptive, even if they are it be the brand differentiator of the
open-door policy for the market revolutionary in their own right. In developer? Well, only the time will tell.
with an unique experience centre other industries disruptive innovations
tend to be produced by outsiders,

March 2017 | CHANAKYA | 65

DISRUPTION GOVT COMMUNICATION

Breaking Shackles,
& Not The News

By N.R. Vishukumar The Government’s ultimate 48000 followers and Twitter handle
aim is to plan and implement has 16,000 followers. The best
Director, Department of Information and schemes and programmes for documentaries, short films and music
Public Relations, Government of Karnataka the betterment of lives of the citizens. videos produced by the Department
Making people informed about the are uploaded in the youtube and
66 | CHANAKYA | March 2017 programmes and schemes of the thousands have watched them. ‘Barisu
Government as well as bringing Kannada Dindimava’ a music video
people’s aspirations to the notice based on Rashtrakavi Kuvempu’s
of the rulers is an important step in poems has been watched by more
making a Government responsive. than 20 lakh viewers on youtube.

The Department of Information Another unique programme of the
and Public Relations, Government Department is ‘Jana-Mana’, first of
of Karnataka has championed this its kind in the country, in which the
cause by introducing new ideas and Government; that is Chief Minister
concepts to the Communication and the respective district Ministers
Plan of the Department along with had face to face interaction with
optimum usage of new media and the beneficiaries of various flagship
digital technology. scheme and had first-hand account
of the beneficiaries, benefits they had
The department has grown with and the flaws in the scheme as well.
times during last 68 years and has This has enabled the Government
successfully adapted itself with the to improve the delivery of various
changing trends in the media, whether services to the citizens. Chief Minister
it is mass media or non-conventional held state level Jana-Mana (meaning
media and the convergence of both. people’s mind) wherein he interacted
with beneficiaries from all over
Apart from Media Relations the State. Whereas all the District
and Advertisements about the in charge ministers held similar
Government programmes and interaction with beneficiaries from all
achievements, the Department talukas at district level. Needless to
has tried to break the jinx that say, this has evoked good response
Government information is boring from the Government as well as the
and uninteresting. The Department Public. Many policy decisions like
has made efforts to add color and providing milk to school children
taste to the information by using under Ksheerabhagya scheme 5 days
street plays, film shows on LED walls, a week instead of 3 days a week and
creating music albums, docudrama, decision to increase the quantity
radio jingles etc. which attract people rice under Annabhagya- were the
and touch their heart. LASER shows outcome of Janamana programme,
and sound and light shows produced where beneficiaries had expressed
by the Department has been a huge their views about the schemes.
hit amongst rural population.
DIPR, Karnataka, is striving to give
The Department also has its power to people through information,
presence in the social media such as for the wellbeing of each citizen and
Facebook, Twitter, Youtube etc. The the State as a whole.
website is re-launched very recently
with new features. Facebook has

Dynamism
Is Our DNA

CONCEPT PUBLIC RELATIONS
http://www.conceptpr.com

March 2017 | CHANAKYA | 67

Disruption FUTURE

That’s The Way
I Like It, Aha!

By Geetha Shankar I remember changing 12 schools measures of Air traffic, Governance,
by the time I completed my 10th Attitudes, Diet, Shopping styles,
Director, Governing Council, PRCI standard, because of my Father’s Fashion, Sexual attitudes, Gadgets,
National Chairperson - Young frequent job transfers. Change mobility, ambition and the list goes
in uniforms, languages, syllabus, on.
Communicators Club Teachers, friends, houses, culture….
Shocking Disruption it was in all We also live in an age where the power
aspects!!! of Media can be scary. Recently a few
students said, “until and unless you
In spite of all, life was simple, happier, interrupt, scream, talk out of turn, you
busy, and fulfilling. Social equations are not going be selected in the G.D’’.
were simpler. Disruption helped us They say Television shows (News)
to be more grounded in values, live have taught them this!!!
within our means and strengthen our
beliefs in ability. The young elite current generations,
are better educated and technically
Today, we are living in a time when savvy and have an enormous role to
things around us are galloping play in shaping the India of the future,
at a much faster phase than ever but are they sure how to go about
seen before. Shall I call it chaotic doing that?
revolution in Disruption? Volatile
moods of the kids and youth and Future? The term future itself is
there is a disorder associated with redefined and shrunk by Disruption.
each.… Attention Deficit hyperactivity Future is no more a long term plan. It
Disorder, Scholastic problems, Social is now or tomorrow.
Anxiety syndrome, Eating Disorder,
Sleeping disorder….unheard a few Thank you PRCI for introducing the
years before, has emerged amidst theme Disruption? for our 11th Global
the young generation to disrupt their Communication Conclave.
innocent lives. Oh boy not to forget
the Disruption in entry of Immigrants, I am preparing myself for the
Techies American dream, Safety Disruptive dynamics of the future,
because Disruption interests me,
inspires me and keeps me going.

PRapport

http://prapport.blogspot.in

Voice of Communication Industry: Editor - BNK24x7

68 | CHANAKYA | March 2017

DISRUPTION THOUGHTS

Mind It!

By Prof. K E Radhakrishna There isn’t any definite and fixed socially important disruptions lie in
structure which constructs a the dissatisfaction of Man with the
Educationist & Writer society’s existence. More so situation he is in. When this becomes
in The Nature, both Animate and a social principle collectively he
Inanimate. The very Nature of Nature disrupts the existing order resulting in
is always to be in a flux. A Movement new Religions, new Cultural systems,
which creates a rhythm is the basic new Physical structures. He creates a
principle of Existence. It is the system, disrupts it at times to improve
movement that creates a rhythm and and sometimes to destroy, and then
the rhythm creates a movement. again creates. This is the process of
human civilization that goes through.
But how does this movement or
rhythm get evolved? Though Nobody But disruption per-se also could be a
could definitely conclude what caused psychological aberration which had
the first and original movement, the done enormous harm for the human
fact remains that the Universe with welfare. Excessive consumerism,
all its colorful paraphernalia was the Regressive superstition, Aggressive
result of a Movement. But Scientists power mongering, Terrorist
have come to a definite conclusion Religious Fundamentalism, Facist
that the Universe began with an and Dictatorial Governance are
Explosion -a Sphoota. Disruptions, destroying the rhythm of
environment of human civilization .
What is interesting is, such an
Explosion is the result of a powerful Literacy and education which began
Disruption. A Disruption in the real with positive disruption by filling
sense is required for any creation and the inner arena of a human being
construction. with consciousness and capability
for awareness is a great milestone
All movements for existence begin in human endeavor. But Education
with a Disruption. The animals began also can Disrupt and create the worst
disrupting Nature and Disrupted possible human regressions and
themselves and ultimately The Man create for one Man’s or one Group’s
disrupted everybody and everything power hunger and bring miseries to
to gain control over Nature, other the millions living and the millions to
animals and among his own ilk. be born.

All structures including the Social, How to manage a Disruption wisely
Family, religious, Cultural and Political for the benefit of Living and Life
structures are the result of such depends on the Human Intelligence.
Disruptions. The moving principle of

CHCASNRROITIYST IT’s Our Duty!

Join PRCI Social Communication
Campaigns

March 2017 | CHANAKYA | 69

Thank You

11th Global Communication Conclave
March 3 to 5, 2007 | Bengaluru, India

Co-Sponsor:
Associate Sponsor:

Support:

70 | CHANAKYA | March 2017