TOP Brand Guideline Final_2019

Weather Coat

Exclusion Zone

The exclusion zone for the WeatherCoat logo is based on
the rectangle created by the outer bounds of the logo.
When the Berger brand name, and/or individual product
names are included, the exclusion zone is based on the
rectangle created by the outer bounds of all the
elements combined. No other element should be placed
inside the bounding box.

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Always use the logos in the recommended way at the Weather Coat
recommended sizes. Please always use the artworks that
have been illustrated and do not recreate or change any Don’ts
of the elements. Do not alter the color of any element of
the logo.

Do not alter the color of any WeatherCoat
element of the logo
Do not recreate the logo in any
other typeface/font

Do not alter the rela�onship between the Do not stretch, distort or
elements of the logo Rotate the logo

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Weather Coat

Color

Red HTML Code The Weather Coat Color Pale�e one primary color in its
Red name. They are supported by the other colors that are
0 100 100 0 237 28 36 #ED1C24 used for the individual product names. Color References
are provided in CMYK for 4 color prin�ng, in RGB for use
on screen, and hexadecimal values for use online.

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Weather Coat

Applications

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Easy Clean

Logo

Berger Brand Name The Easy Clean logo consists of three elements: The
Easy Clean Brand Name Berger brand name, Easy Clean logo illustra�on, and the
surrounding illustra�on. For the purpose of this guide-
line, we will consider the combina�on of elements in the
Easy Clean logo as a whole instead of its individual parts.

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Easy Clean 12.7 mm

Optimum sizes 20 mm

The minimum size of the logo is always 20mm. The full
logo should always be used whenever possible. Please
note that the words “Superior Plas�c Emulsion” is not a
mandatory part of the logo.

The width of 20mm is measured star�ng from the imagi-
nary ver�cal line created by the le�-most edge of the “C”
in Clean, to the imaginary ver�cal line created by the
right-most edge of the “R” in Berger. The height, when
op�mum width of 20mm is maintained will be 12.7mm.
The height is measured from the imaginary horizontal
line created by the bo�om-edge of “C” to the imaginary
ver�cal line created by the flat edge of “R” in Berger.

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Easy Clean

Logo: Color Versions

There are two versions of the logo, the full color version
and the one color version. Typically, the full color logo
should always be preferred. However, in cases where
the full color logo cannot be used, the one color version
has to be used.

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Easy Clean

Exclusion Zone

The exclusion zone for the Easy Clean logo is based on
the imaginary rectangle created by the outer bounds of
the logo. No other element should be placed inside the
bounding box. In certain cases however, an addi�onal
illustra�on can be added to add to the visual appeal of
the logo.

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Easy Clean

Don’ts

Always use the logos in the recommended way at the
recommended sizes. Please always use the artworks that
have been illustrated and do not recreate or change any
of the elements.

59 Do not alter the color of any Do not recreate the logo in any
Page element of the logo other typeface/font

Do not alter the rela�onship between the Do not stretch, distort or
elements of the logo Rotate the logo

Easy Clean Berger Blue White Light Blue

Color Berger Blue HTML Code
White
The Easy Clean Color Pale�e comprise of three colors. Light Blue 100 0 0 0 0 174 239 #00ADEF
Berger Blue and White are the primary colors of the 0 000
logo. They are supported by an addi�onal color in the 50 0 0 0 255 255 255 #FFFFFF
surrounding illustra�on. Color References are provided
in CMYK for 4 color prin�ng, in RGB for use on screen, 110 207 246 #6ECFF6
and hexadecimal values for use online.

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HOME DECOR

Logo

The Home Decor logo consists of three elements: The
Berger brand name, Home Decor Brand Name, and the
tagline. For the purpose of this guideline, we will consid-
er the combina�on of elements in the Home Decor logo
as a whole instead of its individual parts. Please note
that the usage of the Berger brand name and the tagline
is mandatory when using this logo.

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HOME DECOR

Optimum sizes

The minimum size of the logo is always 20mm. The full
logo should always be used whenever possible. This
width of 20mm is measured star�ng from the le�
extreme point of the illustra�on in “H” of “Home” to the
imaginary ver�cal line created by the right extreme
point of the logo. The height of the logo will be adjusted
by maintaining the same ra�o based on the width.

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HOME DECOR

Logo: Color Versions

There are two versions of the logo, the full color version
and the one color version. Typically, the full color logo
should always be preferred. However, in cases where
the full color logo cannot be used, the one color version
has to be used.

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HOME DECOR

Exclusion Zone

The exclusion zone for the Home Decor logo is based on
the angled rectangle created by the outer bounds of the
logo. No other element should be placed inside the
bounding box.

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Do not alter the color of any HOME DECOR
element of the logo
Don’ts

Always use the logos in the recommended way at the
recommended sizes. Please always use the artworks that
have been illustrated and do not recreate or change any
of the elements.
Do not alter the color of any element of the logo.

HOME
DECOR

Do not recreate the logo in any
other typeface/font

65 Do not alter the rela�onship between the Do not stretch, distort or
Page elements of the logo Rotate the logo

HOME DECOR Berger Blue White Light Blue Red Red

Color Black Green

The Home Decor Color Pale�e comprise of mul�ple HTML Code
colors. Color References are provided in CMYK for 4
color prin�ng, in RGB for use on screen, and hexadecimal
values for use online.

Berger Blue 100 0 0 0 0 174 239 #00AEEF
White 0 000 255 255 255 #FFFFFF
Light Blue
Red 50 0 0 0 110 207 246 #6ECFF6
Orange
Black 0 100 100 0 36 28 237 #ED1C24
Green
0 30 100 0 19 185 253 #FDB913
100 0 0 0 35 31 32 #231F20

90 30 95 30 0 104 56 #006838

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Corporate Office
Berger House, House # 8, Road # 2, Sector # 3, Uttara Model Town, Dhaka-1230
Phone : 02-48953665, Fax : 02-48951350
Email : [email protected],[email protected]
Website : www.bergerbd.com

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