Index Media & Material Plus (M+)

rehau, delhi Veneer is thin slices of wood. size of PVC edge band is not
e3 panels, new delhi Wood veneer edge banding is more than INR 7 billion per
created by joining individual annum. Approximately 75
pieces of veneer together into percent edge band demand
a continuous master roll by comes from the organised
finger-jointing the veneer. sector”.
Oak, maple, mahogany, ash
and walnut are some of the This industry has given
most common natural species ample opportunity to the
used for veneer edge banding. manufacturers of edge
banding machinery to
Indian markets upgrade the technology
Europe and North America of their machines. It will
dominate the global edge continue to stay and will be
banding market, owing to used as long as particle board
the growth of the furniture and engineered woods are
industry. Latin America and used in modular furniture.
Asia Pacific regions also New types of edges may
invest in the research and evolve with the continuous
development of edge banding research and development
machinery. In India there is in the field. “In my opinion,
no appropriate data available the edge band industry in
related to market size but India has two big challenges;
PVC edge banding lead One is import from China
other segments, owing to its and the other is availability
versatility in edging solution, of low-quality edge band in
according to Ankur Garg. He Indian market which creates
says, “As per my personal a negative impact on users,”
calculation the current market concludes Ankur Garg.

unipegasus profiles pvt.ltd., new delhi

INDUSTRY OVERVIEW

Jay Garg

Owner, E3 Panels, New Delhi

The company are then printed. At the final stage, it is
The E3 Group was founded by Mr. coated with ultraviolet rays to protect
Sanjay Garg in 1990 in New Delhi, under the color. Technological procedures
the guidance of his father. Starting such as extrusion and rotogravure
as a plywood segment firm, it now printing are mainly used, with about
manufactures WPC boards, PVC edgeband 30% labor.
tapes, ACP/HPL, PVC laminates, UPVC
profiles and plywood. Challenges
The lack of good Indian raw material
Current market size and manpower are the common
As per our opinion, the edgebanding challenges associated with the
market size is above `500 crore, and edgebanding industry. From a
around `800 crore if we add the adhesives consumer perspective, small
used for pasting edge bands. A few years quantities in new colors and sizes
ago, we had launched edgebanding in a often lead to wastage.
retail pack of 50 m. each, when the market
was half the size it is now. Also, 90% of
players belonged to the organized sector.
We had launched the 50 m. small pack
over the conventional 200-300 meters pack
in 2014, which created a revolution. All
the plywood and hardware shops began
selling the smaller products, and the
carpenters replaced wooden beading with
edgebanding. Now that the market has
increased, the ratio of unorganized players
has increased up to 40%.

SEPTEMBER-OCTOBER 2020 We enjoyed an adequate supply of Future
edgebanding until the duty on imported We see a bright future for the edgebanding
furniture was raised a few months ago, market as the demand and competition
but we have around 40 manufacturing rise day by day. Though it is a new concept
companies now. Any company that makes and has only reached the tier-1 and tier-2
plywood or prelam needs edgebanding, cities, we see several new players in the
and architects can match the shade of the market. It is highly popular in the retail
furniture accordingly. segment, where melamine paper edge
bands have replaced plastic edge bands.
Process and technology Available in smaller packs of 20 m.,
Edgebanding resembles a small strip of manufacturing companies now launch new
plastic, which is manufactured by mixing shades and designs, while some export as
several chemicals in PVC resin and colors. well. Many foreign raw material companies
It is extruded (produced) at 200 degrees have opened warehouses in India.
Celsius and coated with a primer on the
reverse, and the designs (usually wooden)

KULVEEN KAUR AHUJA

Manager - Marketing Communications and Branding,
Rehau, Delhi

The company Edge banding in architecture
Rehau is a Swiss company As an organization, our constant
which uses German technology, endeavour is to provide world
dedicated to beautify and enrich class products to our customers
homes with innovative choices. which is strongly backed by our
Expertise and innovation innovation and R&D Team. These
have made Rehau a leading edgebands are available in over
system and service provider for one million options that can add
polymer-based solutions in the a style statement to any interior
windows, furniture and building space, enhance the overall appeal
industry in India. Present in over of the furniture and are a perfect
170 locations, nearly 20,000 solution for kitchen cabinets,
employees in 54 countries countertops for offices, cupboards,
contribute to its growth and table edges, etc.
success. It offers more than
18,000 different designs for In addition to being cost
surfaces used in the interior effective, they offer a smooth
world and each year, adds 1,000 finish by concealing raw edges
new designs. This makes Rehau and increasing the durability
both a sought-after source of of the furniture. They protect
inspiration and a development furniture from humidity, and are
partner for the interior industry. heat resistant. They minimize
accumulation of dust and are
Raukantex is Rehau’s premium easy to clean. In addition, the
edge band range and is edgebands are child-friendly,
available in 9 variants. These pet-friendly and eco-friendly.
include: Raukantex Colour
& Décor, Raukantex Mirror MARKET SPEAK
Gloss, Raukantex Magic 3D,
Raukantex V-Groove, Raukantex
Wood Veneer, Raukantex
Retail Collection, V-Twin and
Raukantex Super High Gloss. The
edge bands are 100% matched
with the laminates by leading
manufacturers and can match
any corresponding laminate
texture, design or color, giving
endless design possibilities to
your home or workplace. Rehau
has over 60% market share in the
organized sector.

Ankur Garg

Director, Unipegasus Profiles Pvt. Ltd., New Delhi

The company The edge band manufacturing process
Unipegasus Profiles Pvt Ltd are is divided into three steps: extrusion,
pioneers in manufacturing PVC edge printing and packaging. In the
bands in northern India. Pegasus edge band manufacturing process,
was set up in 2011 by Mr Dhanesh technology and manpower is equally
Chand Garg, a visionary, who foresaw involved. PVC resin, inks, UV, primer are
the bright future of the edge band the main raw materials; but edge bands
industry a decade ago. This company are a technical item, so each and every
was also awarded the ‘Emerging Brand raw material is important.
Award 2019’ by Jagran Group. Over the
years the company’s reputation and
success has grown on its commitment
to deliver best quality products at
competitive prices.

With in-house extrusion of PVC to
production, printing and packaging,
the company is always ready to meet
its distributors and clients’ edge band
needs across India. The company
presently has a turnover of more
than ` 15 crore.

SEPTEMBER-OCTOBER 2020 Market and industry As per my opinion, the edge band
There is no appropriate data available industry has two big challenges. One
related to market size of the edge is imports from China and the other
band sector, but as per my personal one is availability of low-quality edge
calculation the current market size of band stock in the Indian market which
PVC edge band is not more than Rs creates a negative impact on users.
700 crore per annum.
The future
Approximately 75% edge band demand The future of the edge band industry
comes from the organised sector. If and related products is bright due to
I talk about the last two years, there an increase in demand for readymade
is sufficient supply to meet Indian furniture, modular kitchens, online
demand. Around six years ago, the furniture shopping, etc.
demand for PVC edge bands was just
20% of today’s demand. Edgebanding
is a decorative product, so it requires
the launch of new shades and designs
every few months to meet customer
requirements.



ITALIAN TILE TRENDS 2020

Despite the pandemic and associated decimation of industry
activity, Italy, the design wellspring for the interiors sector
has continued on its path of creative growth, with new and
technologically superior products in the tile sector.

Tiles are not marble,

nor are they wood,

embroidery or art but through

the magic of technology they can create
the experience of all of these things.
The elegance of marble, the colours and
texture of wood, the timeless appeal of
stone and decoration inspired by Italian
craftsmanship are the dominant trends in
Italian tiles this year.

SEPTEMBER-OCTOBER 2020 Porcelain tiles and slabs are now part applications such as tables and effects. The floors, covered with
of the vocabulary of interior design and kitchen countertops, shelves and contrasting decorative carpets, create
furnishing, rather than just being the seats. While coloured tiles have often contemporary colours and decorations
dry building materials of the past. been used as a means of separating with unlimited design potential for
spaces by function, they have even fully personalised spaces.
Nature and tradition are much in become canvases to create original
evidence among small and large size ceramic carpets. The new products incorporate features
tiles suitable for use on both indoor such as non-slip finishes or reduced
and outdoor floors and walls. The Mindful of these new roles of porcelain, thicknesses and innovative technologies
highly realistic look and feel of nature- manufacturers create collections that whose function is more important now
inspired products is enhanced by wood allow designers free rein creatively, than ever before: protection of the
grain and marble veining, the texture while remaining within the confines environment; such as the revolutionary
of ancient stone, the natural colours of a single series. As a result, the new trend of bioactive ceramics
of solid oak and curved sheets of glass latest tile collections no longer come with antibacterial, self-cleaning and
that evoke the seductive textures of solely in matching shades but include pollutant-reducing properties capable
precious gemstones such as turquoise, contrasting colours and designs so that of improving air quality and reducing
ruby and onyx. an entire project can be completed pollution in our cities.
using products from a single supplier.
Tiles offer a range of color and Finally, a new range of tile laying
finish, capable of transformational This apart, 3D decorations sculpt products ensures simple and
effect, while porcelain surfaces are walls like embroidery, creating unique impeccable installations with perfect
increasingly used for furnishing chiaroscuro and light refraction results every time.

The blue and green palette dominated the
basic aesthetic of color, this year. Emerald
was the designers’ go-to color and classic
blue was Pantone’s color of the year making
these hues the choice of tile manufacturers
too. Color trends reflect the mood of
society and color theorists say blue-green
combines the tranquil effects of blue with
the optimistic feeling of green, both much
needed in these uncertain times.
A second palette followed the seasonal
inspiration of autumn with organic hues
like earthy browns, golden yellows, and
burgundy reds.

INDUSTRY trend story

Glossy tiles are making a comeback, allowing floors
and walls to pop with perfectly smooth surfaces and
beautiful shine. However, most tile lines offer a variety
of finishes, ranging from ultra-matte to high gloss,
which can be used concurrently to create a perception
of depth and texture.

The Victory (01) glazed porcelain tile collection from
Elios Ceramica has a fragmented surface with gently
undulating relief.

01

Technology is used to effect with
extra large sizes, extra thin thickness
and a variety of finishes and
permanent transfers.

The Verderame finish is the
latest addition to the Ossido (02)
collection of large from Laminam,
extra-thin porcelain surfaces.

SEPTEMBER-OCTOBER 2020 The Matter collection from

02 Settecento reinterprets ceramic as a
plastic material.

Marazzi’s StepWise : Crogiolo
D_Segni Blend (03) porcelain
collection with high slip resistance
and soft-touch surface.

03

The Opulence (04) collection from Ceramiche Piemme 04
is inspired by high-quality marble and granite. 05

Soapstone, (05) Cercom’s collection is inspired by
the stone, steatite.

The Archimarble (06) collection by Cerdisa
comes in six different marble versions.

Whether a kaleidoscope of color or floating fragments
of shapes, agglomeration lends energy to floors
and walls; with speckled stone and ancient flooring
techniques like Venetian terrazzo adding a layer of
perceived texture that minimizes grout lines and
allows the pattern to shine.

Long admired for its strength and beauty, concrete
continues to take its place with manufacturers, as
these Italian tile collections can be used for all types
of surface applications, both indoors and out.

07 06
09
Art deco is a classic trend that never really goes out
of style. Characterized by bold geometric shapes
and decadent details, deco tiles feature chevron
patterns, arches of contrasting marble, and scallops
full of color.

Blend (07) from ABK, is a concrete-look porcelain
enhanced by graphic reproductions of tiny pebbles.

EtruriaDesign’s Concetto Spaziale line is inspired
by the work of Lucio Fontana and characterised
by the hexagon and rhombus and a high gloss
finish achieved by bell application of a large
quantity of glaze.

Spring (08) collection from Ceramica Sant’Agostino

The Carpet collection designed by Giuliano Andrea
Dell’Uva for Ceramica Francesco de Maio (09)
consists of overlapping ceramic rugs in colours
inspired by Mediterranean houses. The tiles are
hand decorated and suitable for both indoor and
outdoor use.

08

SEPTEMBER-OCTOBER 2020 Pitara T-Lights: Baaya Design

This range of brass pitara t-lights are made by hammering
over patterned dyes on embossed sheets of metal, which are
used as surface ornamentation to products made in wood.
This craft was originally used on big trunks and boxes, which
is why it is called Pitara. It is practised in Jaipur and some
regions of Rajasthan and Gujarat.
Website: www.baayadesign.com

THE LATEST PRODUCTS

Highback Marigold Armchair - Baro Design

This armchair has a higher back that supports the head. A
nod to the classic wing chair, the legs are trimmed down
claws and the chair commands attention with its imposing
height. It is made with Suzani fabric.
Website: www.baro.design

Butterfly Magazine Accent Table - Artychoke

This product is a high-rise accent side table with fine and
curved lines. It also features an antique custom print on top
along with a vegan leather holder in the centre. The touch of
gold adds a contrasting element against the dark shades and
tones of the product.
Website: www.artychoke.co

Kohler Peacock Vessel - Kohler

The Kohler Peacock vessel with brushed bronze faucet
adds a tactile element to the room. The NeoClassical
theme welcomes colours to your bath spaces.
Website: www.kohler.co.in

Ice Cube Flower Vase - Yasanche

This vase is reminiscent of a piece of melting ice and
features a ‘cracked effect,’. The vase also comprises
multiple circular openings, which can be used to hold
flowers. It is skilfully moulded in translucent resin and
is carefully crafted with eight intricate hand-finished
techniques to achieve its ultimate finish.

Website: www.yasanche.com

THE NEWEST INNOVATION
ONLY IN

Top Collection - Vibia Storage Baskets - Hèrmosa Design Studio

LED-powered Top collection is a streamlined These hand-woven, multi-functional storage baskets
design defined by a pair of concentric circles. fuses exoticism and joie de vivre to add a contemporary
The simple spheres form a focal point that
recalls a bullseye pulsing with a soft, ambient upgrade to your interiors. They come in a range of
glow. The smaller disc-the diffuser-reflects shapes and exotic braiding.
light back at the larger plate that contains it,
lending it the look of light-framed within its Website: www.hermosastudio.in
own pure geometry.

Website: www.vibia.com

Shibazakura Cushion Cover - House Of Three

A profusion of cherry blossoms hand embroidered on a ground
of salmon silk cushion cover, which is 100% silk.

Website: www.houseofthreestudio.com

PRODUCT WATCH