FONT BOOK

TITLING GOTHIC


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XTITLING ?*!/@#%&?*!/@#%&?*!/@#%&
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GOTHIC
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TABLE
OF CONTENTS


HISTORY 6 ANALYSIS 14 USAGE 22 EXAMPLES 34 SOURCES 42


ORY HIS STORY H
TORY HI HISTORY
STORY H ISTORY


S HISTOR
HISTORY RY HISTO
HISTORY RY HISTO
HISTO


7
David Berlow
FONT BUREAU
David Berlow’s font journey began at the University of Wisconsin, where he attended college, when he opened up a font drawer in the type department containing metal letters.
Working at companies such as Linotype and Bitstream, from drawing letterforms, to designing letters through film, and finally digitally designing glyphs on the first Macintosh, Berlow transformed typography design alongside the simultaneousevolution of technology.
Today, David Berlow has grown to be one of the most prominent typographers in the design industry, as he founded the The Font Bureau Inc. Established in 1989, Berlow has designed over 100 fonts, and has helped transform typography into what it
is today.
He strived to create a work environment where young designers would assist each other by screaming out questions across the room. He described the Bureau as “not being competitive,” to encourage his employees to produce the most professional and original fonts.
David Berlow is a man with a “quirky” sense of humor, as his hobbies include “taking time off, collecting rubber bands and counting grains of sand.” David Berlow’s influence in typography is seen in every part of the design world and his impacts are continuous.




CULTURE
MAJOR EVENTS
Greece Summer Olympics
Cosmos 1 Mission
Hurricane Katrina
Xbox 360 Gaming Console Released
MUSIC
Mariah Carey
Green Day
50 Cent
Kelly Clarkson
The Black Eyed Peas Coldplay
Gwen Stefani Rascal Flatts
Keith Urban
Carrie Underwood Eminem
Usher Madonna Weezer
Guns N’ Roses


MOVIES
Harry Potter and
the Goblet of Fire Charlie and the Chocolate Factory
The Chronicles of Narnia Star Wars Episode III: Revenge of the Sith
King Kong Madagascar Batman Begins
IMPACT
Titling Gothic was introduced and released from the Font Bureau in 2005. This was a year filled with lively pop culture, emotions, expressed through music, cinema, overcoming tragedy, and innovation.


RAILR ROAD
GOTH


ADLROA TH-
INSPO
RAILROAD GOTHIC
American Type Founder’s Railroad Gothic was first introduced in 1906, originally as a metal typeface.
Being an All-Caps typeface, David Berlow was intrigued by its bold and spirited tone, which inspired him to create Titling Gothic, consisting of both upper and lower case glyphs, as well as a large range of weights and widths.
Railroad Gothic was later digitized, and became a more harmonious version of the 19th century metal faces.
12


SIS ANA ALYSIS A
LYSIS AN ANALYSIS
LYSIS AN ALYSIS


A ANALYS
NALYSIS IS ANALY
NALYSIS S ANALY
NALYS


15
CBOLD STATEMENT MADE hic


Analysis
Titling Gothic embraces a myriad of forms through the 49 unique combinations of its 7 weights and 7 widths. Ranging from Skyline to Extended and Thin to Black, this font can be used for bold and revolutionary headlines as well as humbling yet chic body copy. As a modern and geometric gothic font, Titling Gothic represents the present as well as the fututre and will catch the attention of anyone with an eye for design.
16


Wweights widths


7x7
Thin
Light
Regular
Standard
Medium
Bold
Black
Skyline
Compressed
Condensed
Narrow
Normal
Wide Extended
18


Skyline
Skyline
Skyline
Skyline
Skyline
Skyline
Skyline
Narrow
Narrow
Narrow
Narrow
Narrow
Narrow
Narrow
Compressed Condensed Compressed Condensed Compressed Condensed Compressed Condensed Compressed Condensed Compressed Condensed Compressed Condensed
Normal Wide Normal Wide Normal Wide Normal Wide Normal Wide Normal Wide Normal Wide


COMBOS
Extended
Extended
Extended
Extended
Extended
Extended
Extended
20


E USAG AGE USA
GE USA USAGE
AGE USA SAGE U


AGE AGE USA
E USAGE AGE USA
USAGE U AGE US


23 X


HEADLINE
BODY
Titling Gothic is not only the ultimate sans-serif Headline and Display typeface, but it can also be used to create cohesive and modern body copy. It is seen on magazines such as GQ and Newsweek, and has been used on album covers, book covers, and even the World Cup Lineup. In both Headlines and body copy, this typeface is easy to read, and immediatly communicates a bold and revolutionary statement.
24


30
FONT SIZES
Titling Gothic’s unique variety of 49 combinations of weights and widths enables this font to generate a powerful headline as well as serve as cohesive body copy. Supported by the dramatic range of font sizes, Titling Gothic thrives as a large bold font, as well as a small pleasing font.


00
100
50
25
12 9


27
xX


x height
As a modern and geometric font, Titling Gothic embodies a tall x-height, creating a cohesive yet distintive effect between the upper-case and lower-case glyphs. With the x-height remaining the same throughout the 49 combinations of weights and widths, each combination appears extremely unique and can be used for a variety of purposes.
28


2
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz


2
1234567890
1234567890


db qp
db qp


Ascender Descender


PLES E AMPLES
MPLES EX EXAMPL
MPLES E XAMPLE
S


S EXAM EXAMPLE
LES EXA EXAMPL
ES EXAM S EXAM




36




38




40




SOURCES
Epstein, Brandon. “David Berlow.” David Berlow, 1 Jan. 1970, brandonep- stein.blogspot.com/2008/11/david-ber- low-is-one-of-most-prominent.html.
“Making Type.” David Berlow, david- berlow.fontbureau.com/.
Pearson, Steve. “2005.” What Hap- pened in 2005 Inc. Pop Culture, Prices and Events, www.thepeoplehistory. com/2005.html.
“Titling Gothic FB by David Berlow @Fontbureau . . . . . . . . . . #Titling- gothicfb #Fontbureau #Type #Typog- raphy #Font #Design #Webfont...: Lettering, Branding Design, Logos De- sign.” Pinterest, www.pinterest.com/ pin/20688479522270800/?lp=true.
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