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The digital world we live in today has been shaped significantly by the evolution of digital marketing. From the early days of simple email campaigns to today’s sophisticated AI-powered platforms, the journey has been nothing short of revolutionary. Understanding the history of digital marketing is essential for grasping how modern marketing strategies came to be and why they remain so effective. Businesses once relied on traditional media to promote their products and services, but with the internet’s rise, a shift occurred that redefined communication, branding, and consumer behavior.
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