Thomas-CSP ListingPresentation-2

THE CitySide
BEST CHOICE Properties Group
FOR YOUR
HOME SALE 832.305.7848

[email protected]

CitySideHouston.Com

2100 West Loop South STE
800 Houston TX 77027

OVERVIEW

• About CitySide Properties Group
• Tell Us About Your Home

• Our Business Model
• Why CitySide Properties Group
• Marketing Your Home
• Pricing Your Home Correctly
• Final Steps

ABOUT US

v Thomas Phillips, Lead Listing Specialist
v When you hire me, you hire an entire group of 9 licensed

real estate agents & a full time staff led by me, Thomas
Phillips.
v We are brokered by eXp Realty, a tech brokerage, and a
Top 10 Team in Houston last 5 years per The Houston
Business Journal. Selling Hundreds of homes, a year
since 2015.
v Our listing process is designed to sell your home for the
most amount of money and in the shortest amount of
time.

IMPORTANT QUESTIONS

? • Why are you moving?
• How soon do you need to move?
• What are you looking for from your agent?
• Do you anticipate any major challenges with
selling your home?

This information will help us determine the best
course of action as we go through the process
of selling your home.

TELL US ABOUT YOUR HOUSE

• What drew you to this home when you

bought it?-Chances are, the same reason you

bought it, will be the same reason the next buyer will
buy it.

• When we sell your home, where are you

headed?

• What do you like about your

neighborhood?

• What are some nearby attractions and

amenities?-We will feature these on thousands of
websites.

• What don’t you like about it?-We will shy
away from marketing these items

Proven, repeatable, process.

• The NOT so Perfect Listing

Many realtors are “list it and quit it“ agents who just want signs in
yards. They don’t have a marketing plan nor a marketing budget to
ensure your home sells in the quickest amount of time for the
most amount of money.

The Perfect Listing

CitySide Properties Group has designed a strategic listing
process that’s been proven to outperform the market, sell
quicker, and continually earn us repeat business and referrals
leading to 100’s of homes sales each and every year.

WHY WE’RE THE BEST TEAM FOR YOU

Today you will hire an entire team of
licensed agents working towards the same

3goal. Why is this important? Reasons

• Scripted Team Members

Our agents are trained to take inquiries on your home, turn those inquiries into
showings, and those showings into contracts for our sellers.

• Full Time Staff

Another set of eyes for all of us to ensure contracts are in acceptance with
TREC, contract stipulations from both sides are met, I’s are dotted T’s are
crossed.

• Many Completed Transactions

Selling over 200 homes a year ensures that there isn’t anything that we will
come across during the sale of your home that we haven’t seen 5-10 times
already and know exactly the steps to take to ensure a smooth closing.

WHY WE’RE THE BEST TEAM FOR YOU

Professional Photos, 3D Tours, and
Virtual/Traditional Staging Techniques.

3Why is this important? reasons

• More Views ONLINE

Professional marketing photos result in up to 90% MORE views online where 99% of
buyers see your home for the FIRST time. Nobody enjoys the sight of an empty house.
Virtual staging is included in ALL of our vacant listings.

• Qualified Showings

When buyers see your home using our Matterport technology you get MORE clicks and
views online resulting in only qualified buyers seeing your home. They’ll see it in person
to confirm what they've already seen online and cuts down on unnecessary showings.
3D Tours Result in up 160% more clicks online than a home WITHOUT 3D Tours.

• Agent to Agent Marketing

89% of homes sale last year involved a real estate agent. That tells me that I need to
market to the agents that are advising the buying public, not just the buyer. 2 days
before we go live on mls, we send this to active agents in that area.

WHY WE’RE THE BEST TEAM FOR YOU

Online Web Presence, Social Media
Advertising, Targeted website adds.

Why is this important? 3 Reasons

• Listing Syndication Services

International Listing Syndication places your home on over 600 additional
websites which is 6Xs more than the average agent who is only utilizing MLS.
These sites include international websites and bring us additional buyer
funnels. This casts a MUCH wider net in order to catch a buyer.

• Another Stream of Buyers

Social Media advertisements are key in maximizing the exposure your home
can attain on the internet. This gives us yet another stream of buyers coming in
contact with your home allowing us to turn those buyers into contracts for our
sellers. Targeted adds simply $ell your home.

• Showing Time Services

This service we pay for allows us to track showings, demand feedback, allows
us to overcome objections, and most importantly discover the buyer's
motivation immediately after showings.

ABOUT THE BUSINESS

2017 2018 2019 2020

Named Top 100 #8 Team Per Sold Over 230 Ranked by
Most Influential Houston Homes as was Houston
ranked as the #8 Business Journal
Realtors in Business Journal as Top 10 Team
Texas & over $60 Team In In Houston
Houston TX
Million in Sales

Reviews and Recognitions

https://citysidehouston.com/testimonials/

https://www.bizjournals.com/houston/subscriber-only/2019/03/28/2019-top-residential-real-estate-small-
1.html

https://www.bizjournals.com/houston/subscriber-only/2019/03/28/2019-top-residential-real-estate-
small.html

Pricing is KEY

Much of our marketing starts today, when
we agree on a price for your home. The
best marketing in the world will never sell
an overpriced home.

COMPETITIVE MARKET ANALYSIS

• Comparables include sales from all
real estate agents, brokers, and off
market activity.

• We check public records in addition
to MLS

• The best measure of VALUE is SOLD
listings

• Active listings demonstrate supply
and competition

• Withdrawn/expired listings most often
demonstrate an overpriced listing.

Your Home’s Comparable Sales

Let’s Discuss Pricing your home to sell, not to
negotiate.
• Within less than 1.5 miles from your home
• Last 6 months of activity
• Comparable Features including: Sq footage,

beds/bath, lot size, age, and upgrades.
• Price Per Sq Foot is KEY!

THE SELLER’S ROAD MAP

1 Meet With A 3 Prepare Your 5 Offers And 7 Final
Real Estate
Professional Home Negotiation Details

2 Establish 4 List Your 6 Under 8 Closing

A Price Home For Contract/I Day
Sale n Escrow

GETTING STARTED

Getting started is easy. Once we have
agreed on a price and I have answered all of
your questions, we have a little paperwork to
complete.

Next steps are: Filling out Seller Disclosure,
Preparing your home for sale, sign listing
documents, schedule photo shoot, and
setting up your first Open House!

Questions for other agents

Nothing is worse than hiring the WRONG agent who will over
promise and UNDER deliver. If they hesitate or do not know the
business, they don’t run a business, they have a hobby. Ask the
these 3 specific questions to ensure you choose the best agent

1.How many homes have you sold in the last 12 months?(My Answer 253 homes in 20
2. What is your listing’s average Days on Market the past 6 months? (My Answer is17
3. What is your average list to sales price ratio? (My Answer is 98.9% over the last 5 yea