FEI COMPANY

事业手册

ENJOY ENERGY AND CARE FOR LIFE

享受能量 呵护生命

Far Energy Malaysia Sdn Bhd TO BE THE WORLD LEADER IN ORGANIC ENERGY-BASED PROACTIVE HEALTH THERAPY
TEL：��-���� ���� / ���-���� ���� (WhatsApp) 成为世界能量养生领域的领跑者
E-mail：[email protected]
ADD：G-�, �-� & �-�, Jalan Puteri �/��A, Bandar Puteri, ����� Puchong, Selangor.

PREFACE 前 言

A CAREER FULL OF GRATITUDE
ASPIRATION FOR HEALTH

FEI TAKE OFF

/
ACHIEVE EXTRAORDINARY LIFE
BENEFIT HUNDREDS OF MILLIONS

OF FAMILIES

一份充满感恩的事业
一颗追求健康的初心

FEI 腾飞
成就非凡人生 惠及亿万家庭

CONTENTS 01 企业篇
09 ENTERPRISE
ENTERPRISE 17
STRENGTHS 20 企业篇
CAREERS ENTERPRISE
VISION
COMPANY PROFILE 企业介绍
CORPORATE CULTURE 企业文化
CORPORATE LEADERSHIP 企业领袖
CORPORATE SOCIAL RESPONSIBILITY 企业社会责任

ENTERPRISE/ 企业篇

COMPANY PROFILE

企业简介

Natural Healthy Scientific Enjoy Energy and Care for Life ACHIEVE EXTRAORDINARY LIFE BENEFIT HUNDREDS OF
天然 健康 科技 享受能量 呵护生命 成就非凡人生 MILLIONS OF FAMILIES

惠及亿万家庭

Located in Bandar Puteri Puchong, Selangor, Malaysia, FAR ENERGY INTERNATIONAL (FEI) subordinate to Asia and other countries and regions, and lays a solid foundation for the rapid devel-
JIUJIN Group is a marketing company in the big health industry. In ����, FEI obtained Direct Selling License (AJL opment of the market. While continuously improving operation efficiency, the compa-
License) in Malaysia. The main products are far infrared spectrum products and oral health drinks. The company ny actively creates employment opportunities in the local, provides training and
follows the principles of nature, health as well as science and technology on basis of the sunlight, air, water and supports, and focuses on training high-quality marketing professionals to obtain
food, and is committed to the family rehabilitation and green recuperation of chronic disease groups, advocating better career opportunities for FEI partners.
the use of physical therapy instead of chemical therapy, aiming at relieving sub-health sufferers and improving the
quality of life. Its business range involves the marketing and training services of health care appliance and dietary FAR ENERGY INTERNATIONAL（腾飞国际，简称FEI）隶属于九金集团，位于马来西亚
nutrition products.
雪兰莪州蒲种公主城，是一家以大健康产业为主线的营销型企业，于����年取得马来西亚
The core products of the company are independently developed and manufactured by the subsidiaries of
the Group, and have successively passed the testing by China Pharmaceutical Quality Management Association, 直销经营许可，主营产品为远红外频谱系列产品、口服健康饮品。公司以阳光、空气、水、食
China Health Care Association and National Center for Quality Supervision and Testing on Infrared and Industrial
Electroheating Products, and are awarded CE and CB certification, as well as sales permit such as SIRIMQAS in 物四大基石为主线，遵循天然、健康、科技的原则，致力于慢性病群体的家庭康复和绿色调 FEI obtained Direct Selling
Malaysia and SON in Nigeria, and so on. At present, the products have been exporting to many countries and regions 养。强调用物理疗法替代化学疗法，以提高亚健康人群的生活品质和改善生命质量为目标， License (AJL License) in Malaysia
including Malaysia, South Africa, Nigeria, Canada, Singapore, Thailand, widely recognized and deeply trusted by 业务范围涉及保健器材、膳食营养产品的市场营销和培训服务等。
consumers. 马来西亚直销经营许可

FEI’s office building is purchased and funded by the Group, covering an area of �,��� square meters, 公司核心产品由集团旗下子公司自主研发和生产制造，先后通过中国医药质量管理协会、中国保健协会、国家红外
equipped with basic facilities from comprehensive office, marketing, training and education to warehousing and
logistics, further improving the overall operations of FEI, which is conducive to expand business to ASEAN, South 及工业电热产品质量监督检验中心、欧盟CE认证、国际CB认证、马来西亚SIRIMQAS认证、尼日利亚SON认证等多家专业

01 Enjoy Energy Care for Life 机构检测认定和销售许可。目前，产品已经远销马来西亚、南非、尼日利亚、加拿大、新加坡、泰国等多个国家和地区，获得
享受能量 呵护生命
了广泛认可，深受消费者的信赖与拥护。

公司办公楼由集团出资购置，占地面积����平方米，办公楼内部基础设施完备，集综合办公、市场营销、培训教育及

仓储物流于一体，进一步提高了FEI整体运营能力，有利于辐射东盟、南亚等国家和地区，为市场的迅速发展奠定了坚实

的基础。公司在不断强化运营效率的同时，积极带动本地就业市场，提供培训发展支持，着力培养高素质营销管理人员，

为FEI事业伙伴获得更好的事业机会。

02 Enjoy Energy Care for Life
享受能量 呵护生命

CORPORATE CULTURE ENTERPRISE/ 企业篇

企业文化 Corporate Vision

03 Enjoy Energy Care for Life 企业愿景
享受能量 呵护生命
TO BE THE WORLD LEADER
IN ORGANIC ENERGY-BASED PROACTIVE HEALTH THERAPY

成为世界能量养生领域的领跑者

Corporate Mission

企业使命

ENJOY ENERGY AND CARE FOR LIFE

享受能量 呵护生命

Corporate Values

核心价值观

Perfectionism-altruism Equilibrium Moving with the Times

至善利他 平衡 顺势而为

04 Enjoy Energy Care for Life
享受能量 呵护生命

ENTERPRISE/ 企业篇

周庆凯 “Do business with care and treat more consumers through the platform of
Mr. Zhou Qingkai others with gratitude.” This is the pet Lilong. The life quality of the global families
has been improved accordingly.
Mr. Zhou Qingkai, Chairman of our Group, is the vice president of Chinese Medi- phrase of the Chairman who often reminds
cine Health Care Committee of China Health Care Association, Deputy to the People’s himself and his employees to provide a The health industry is a sunrise indus-
Congress of Hebei District of Tianjin, China, the CPPCC member of Hebei District of quality life for customers. This is our service try. Therefore, the Chairman will lead his
Tianjin, China, member of China Democratic National Construction Association, Com- tenet. team and continue to work on this industry
mitte member of Federation of Industry and Commerce of Tianjin, China. to bring people a better life, which will be
A successful person often experiences the ultimate great pursuit of his and his
周庆凯，集团董事长现任中国保健协会中医药保健工作委员会副会长、中国天津市河北区人大 hardships and puts in efforts that are team.
代表、中国天津市河北区政协委员、中国民主建国会会员、中国天津工商联委员。 unimaginably great to others. The Chairman
of Lilong is such a person. After going “用爱心做事业，以感恩的心做人”，
05 Enjoy Energy Care for Life through numerous hardships in the human
享受能量 呵护生命 health industry for about two decades, he 是董事长经常挂在嘴边的一句话。他时刻以这句话
has gained professional expertise and expe- 提醒自己和自己的员工，让顾客享受优质生活，这是
rience, and thus summarized an effective 我们的服务宗旨。
operating model.
一个成功的人总会经历常人难以想象的艰难
Lilong Group is constantly improving its 与勤奋，董事长也不例外。二十多年在人类健康产业
business management system and organi- 领域摸爬滚打，精通各类专业知识和经验的他，总结
zational structure. It has further developed a 出了一套行之有效的运营模式。
systematic corporate culture system, an
educational and training system, a customer 集团不断完善企业管理体系及企业组织架构，
service system and a logistics service system 并建立系统的企业文化体系、教育培训体系、客户服
to serve the Chinese and global consumers 务体系、物流服务体系等，全心全意为中国乃至世界
wholeheartedly. Bearing the fulfillment of 各地的消费者服务。服务的同时，董事长不忘履行社
social responsibility in mind, the Chairman 会责任，聚焦教育、健康、环保等方面，建立了一套独
focuses on such fields as education, health 有的健康公益模式。积极发挥平台优势，传递健康理
and environment protection and has estab- 念，共享能量科技，助力全球家庭生活得到品质提
lished a unique health-based public benefit 升。
programs model. The concept of health and
energy-based health therapy has been 健康产业是一个朝阳产业，董事长将带领团队
shared and passed on among more and 在这个产业中坚定不移地走下去。给人们带来更为
优质的生活，将是他和团队终极一生的伟大追求！

06 Enjoy Energy Care for Life
享受能量 呵护生命

焦鹏 ENTERPRISE/ 企业篇
Mr. Jiao Peng
CORPORATE SOCIAL RESPONSIBILITY
Mr. Jiao Peng, CEO of our Group, holds
the position of vice president of Health Ser- 企业社会责任
vice and Research Committee of China
Health Care Association, Excellent Innova- While focusing on the development and making accomplishments, FEI always carries out
tion and Entrepreneurship Tutor of Tianjin social responsibilities to give back to the society, paying taxes, creating employment opportu-
University of Traditional Chinese Medicine, nities and good career prospect, which applies the sustainable development to all aspects of
First-class health management division, business operations and raises more revenues for the society.
certified management consultant (CMC) and
master of Business Administration (MBA). It is the social responsibility for every enterprise to engage in public welfare and serve the
society. For several years, FEI keeps undertaking various public benefit programs to promote
焦鹏，集团董事总经理。现任中国保健协会健康 spreading and development of traditional Chinese medicine and the concept of organic ener-
服务与研究专业委员会副会长、天津中医药大学优 gy-based proactive health therapy, and to support the education for the Chinese living in Malay-
秀创新创业导师，一级健康管理师、国际注册管理咨 sia. Every public benefit program is just like a stream, and more and more such streams flow to
询师（CMC）、工商管理硕士（MBA）。 integrate a river. FEI will always This long river of public benefit programs keeps running all the
time and benefits those in need with great love.
During more than 2 decades, Jiao has been focusing on the theoretical research and practice of
various health problems, especially in the field of energy health care, accumulating abundant theo- FEI在立足发展、获得丰硕成果的同时，始终以回馈社会的精神为指引，不断深化企业社会责任在本地的践
ries and practical experience. With professional enterprise management ability and long-term strate- 行，积极纳税，解决社会劳动就业问题，创造良好职业发展，将可持续发展理念融入到业务运营的方方面面，为社
gic decision-making ability, he holds a unique view on the future of health industry to plan for 会创造更多经济价值。
Lilong’s future with precise strategic outlook. He also puts forward“Axe Theory”and concepts of
best-selling products, high-quality products with core technology and products worshipped by 投身公益，服务社会，是每一个有担当的企业应肩负起的社会责任。多年来，FEI坚守企业责任之道，持续开
distributors, which has become the gaining mastery over the competitors, and enhanced the compet- 展不同形式的社会公益活动，推动中医药文化和“能量养生”理念的传播与发展，支持马来西亚的华人教育等。集
itiveness of our products among the markets. Under his leadership, the company has achieved the 点滴公益，汇聚大爱成河，FEI将以常态化的公益细流，交汇成一条延绵不断的公益长河，持续传播社会大爱，弘
leap forward development of the enterprise with rigorous and serious attitude, pragmatic and enter- 扬慈善精神。
prising style, pioneering and innovative spirit, dedication and efficiency.
Supplies worth MYR16,000 donated to MYR20,000 donated to SJK C CHOONG WEN, the Chinese primary school in Malaysia, for improving
从业二十余年，焦总一直专注于各类健康问题的理论研究和实践，尤其在能量养生领域有着丰富的理论基础和实 Malaysian Chinese Medical Association students’study condition on September 27, 2019
战经验。他拥有专业的企业管理能力和长远的战略决策能力，对于健康产业的未来具有独到的见解，对于集团未来的 (MCMA) Malacca against the pandemic 2019年9月27日，向马来西亚华人小学“崇文华小”捐赠两万元马币，用于改善学生的学习条件
发展规划亦有准确的前瞻力。他提出“斧头理论”，树立了爆品、精品、圣品的理念，成为市场营销、品牌运营的制胜法 2021年4月12日，向马来西亚马六甲中医师公会
则，使产品在市场中长久繁盛。在他的带领下，公司以严谨认真的态度、务实进取的作风、开拓创新的精神和敬业高效 捐赠价值16000马币物资，共同抗疫护佑健康 08 Enjoy Energy Care for Life
地工作，实现了企业的跨越式发展。 享受能量 呵护生命

07 Enjoy Energy Care for Life
享受能量 呵护生命

STRENGTHS / 实力篇

ENERGY TECHNOLOGY INDUSTRIAL PARK

能量科技产业园

实力篇 ��,��� square meters organic energy-based proactive
STRENGTHS �万平方米 health therapy

实力篇 能量养生
STRENGTHS
Energy Technology Industrial Park planned to be constructed by the Group, with a total
ENERGY TECHNOLOGY INDUSTRIAL PARK 能量科技产业园 land area of 80,000 square meters and an estimated total investment worth 70 million US
R&D AND COOPERATION 研发合作 dollars. GMP production base, technology R&D center, warehousing and logistics center,
RESEARCH ACHIEVEMENTS 研究成果 training and education base, multi-functional office building, large conference center and
AUTHORITATIVE CERTIFICATION 权威认可 other functional facilities will be built in the park.
CORPORATE HONOR 企业荣誉
The first phase of "Samoa Original Ecological Product Production Base" is about to be
09 Enjoy Energy Care for Life completed and put into operation, with a construction area of 15,000 square meters. It will
享受能量 呵护生命 introduce international advanced production lines, aiming at the in-depth development of
characteristic agricultural products such as Noni in the South Pacific, and will strive to create
a number of high-quality health products to promote the development of organic ener-
gy-based proactive health therapy.

After all the projects are completed and put into use, this park will help to improve the
industrial composition of the group, build a new industrial chain and create a unique
economic form.

10 Enjoy Energy Care for Life
享受能量 呵护生命

集团总部筹划实施建设能量科技产业园，总规划用地8万平方米，预计总投资7000万美元。园区将建设 STRENGTHS / 实力篇
GMP生产基地、技术研发中心、仓储物流中心、培训教育基地、多功能办公大楼、大型会议中心等功能设施。
a powerful R&D team and launching the R&D mode based on independent R&D and supple-
产业园一期工程“萨摩亚原生态产品生产基地”，建筑面积15000平方米，引进国际先进的生产线，旨在围 mented by joint R&D. Successively, FEI has developed and manufactured far infrared spec-
绕南太平洋诺丽等特色农产品进行深入开发，将着力打造一批高品质的健康产品，推动能量养生的发展。 trum products, Noni enzyme drinks and“Mobile Hormone”health products.

凭借集团多年来的积淀，项目全部建成投入使用后，将有利于提升集团产业层级、构建新型产业链条，打 FEI以弘扬“能量养生”为核心理念，努力践行“享受能量，呵护生命”的使命，加强对先进技术的
造成为独具特色的经济形态。 引进、消化、吸收和创新，每年投入大量资金用于产品研发与技术提升，全力为消费者提供高品质的
健康产品。集团旗下无锡市天乙电器制造有限公司，拥有一批优秀的研发人员，聘请了知名专家作
R&D AND COOPERATION 为研发中心的技术顾问，形成了专业技术人才方面的优势。

研发合作 FEI重视与相关企业、各大专院校和科研院所合作，与天津大学、天津工业大学、天津理工大学、
马来西亚保康制药（WHITE HERON PHARMACEUTICAL SDN. BHD.）等专业研发机构建立了长期紧
With the core concept of promoting“organic energy-based proactive health therapy”, FEI 密的合作关系，建立强大的研发队伍，形成了以自主研发为主的，联合研发为辅的研发模式，先后开
strives for the mission of“Enjoy Energy and Care for Life”to introduce advanced technology 发出远红外频谱系列产品、诺丽酵素类饮品、行走的荷尔蒙系列产品。
and boost innovation so it puts a large amount of investments into product R&D and technol-
ogy upgrade for offering high quality products to customers. Wuxi Tianyi Electrical Appliances
Manufacturing Co., Ltd., the production base of the group has a group of excellent R&D
personnel and employs well-known experts as technical consultants of the R&D center, form-
ing an advantage in professional and technical talents.
FEI attaches importance to cooperation with relevant enterprises, colleges and universities
and scientific research institutes. It has established long-term and close cooperative relations
with professional R&D institutions such as Tianjin University, Tianjin Polytechnic University
and Tianjin University of Technology and White Heron Pharmaceutical Sdn. Bhd., building up

11 Enjoy Energy Care for Life 12 Enjoy Energy Care for Life
享受能量 呵护生命 享受能量 呵护生命

RESEARCH ACHIEVEMENTS STRENGTHS / 实力篇
无锡市天乙电器制造有限公司，作为中国远红外设备制造领域的“隐形冠军”，具备核心技术能力，拥有
研究成果 多项专利，在远红外技术应用领域处于领先地位。其主要研发和管理人员参与制定了中国保健协会《电热保健
功能桶（屋）》团体标准，自主研发生产的远红外频谱能量桶、远红外频谱能量屋等核心产品，经过多方专业机
Wuxi Tianyi Electrical Appliances Manufacturing Co., Ltd., as the "invisible champion" in 构检测认定，符合该标准要求，具有远红外保健功能，可改善微循环，促进新陈代谢的作用。FEI长期深耕能量
the field of far infrared equipment manufacturing in China, has core technical capabilities and 养生领域且不断探索，积累了丰富的经验和成果，先后出版了《Energy Medicine》（英文）、《能量养生⸺远红
a number of patents, and is in a leading position in the application field of far infrared technol- 外线的健康密码》两本专业书籍，为推动能量养生领域的专业发展和行业进步作出贡献。
ogy, whose main R&D and management personnel participated in the formulation of the
association standard Electroheating Health Care Functional Bucket (Cabin) of China Health Social Organization Standard Electroheating
Care Association. The core products such as the foot sauna, sauna room and the others which Health Functional Bucket (Cabin)
are self-developed and manufactured have passed the testing by many professional institu- 电热保健功能桶（屋）团体标准
tions and meet the standard that they have effects of far-infrared health preservation, improv-
ing microcirculation to promote metabolism. FEI has been deeply engaged in the field of Energy Medicine
energy health care for a long time and has accumulated rich experience and achievements. It
has successively published two professional books: Energy Medicine (English version) and
Energy Healthcare - Far Infrared Health Code, which have contributed to the professional
development and industry progress in the field of energy health care.

Heating Mats with Far-infrared Carbon Crystal Heating Miniature Far-infrared Sauna (Design Patent Certificate) A Miniature Far-infrared Sauna (Utility Model Patent A Far-infrared Sauna with Alarm System (Utility Model A Far-infrared Sauna with Lamp Band Styled Lighting A Multifunctional Mat with Far-infrared Carbon Crystal Computer Software Copyright Certificate (Control Panel) Far-infrared Spectrum Energy Bucket (Design Patent Certificate)
Plates(Design Patent Certificate) 小型远红外桑拿房（专利证书） Certificate) Patent Certificate) System (Utility Model Patent Certificate) Heating Plates (Utility Model Patent Certificate) 计算机软件著作权证书（控制面板） 远红外频谱能量桶（专利证书）

带有远红外碳晶发热板的温热多功能垫（专利证书） 一种小型远红外桑拿房（专利证书） 一种设有报警系统的远红外桑拿房（专利证书） 一种设有灯带式照明系统的远红外桑拿房（专利证书） 一种带有远红外碳晶板的温热多功能垫（专利证书）

13 Enjoy Energy Care for Life 14 Enjoy Energy Care for Life
享受能量 呵护生命 享受能量 呵护生命

AUTHORITATIVE CERTIFICATION STRENGTHS / 实力篇

权威认可 CORPORATE HONOR

The development of industrial clusters and wide application of technology are attributed 企业荣誉
to FEI’s powerful technical foundation and excellent reliable performance of products. FEI
has always been recognized and highly popularity in the market for its strict product quality The Group has established a long-term friendly relations with such organizations as
control. With the strict quality management and excellent product quality, FEI products have China Health Care Association, International Association of World Peace Advocates, Malay-
obtained a number of domestic and overseas certification and sales licenses, and have been sian Chinese Medical Association (MCMA) and Institute of Traditional Complimentary and
exporting to more than 10 countries and regions around the world and become a leading Alternative Medicine of Nigerian Federal Ministry of Health (TCAM), taking human health as its
brand in the industry. own responsibility, committed to enabling more families to live a healthy and happy life and
contributing to world peace and human health.
产业集群发展，技术百花盛开，得益于FEI自身强悍的技术基础和产品优秀的可靠性能，FEI一直以对产品
品质苛刻的态度享誉市场，获得市场端的热情反馈和高度认可。作为擎大旗者，FEI产品凭借严格的质量管理 集团与中国保健协会、世界和平倡导者国际协会（INTERNATIONAL ASSOCIATION OF WORLD PEACE
和卓越品质，获得了多项国内外认证和销售许可，远销全球十多个国家和地区，成为行业领先品牌。 ADVOCATES）、马来西亚中医师总会、尼日利亚联邦卫生部传统医学部（TCAM）等组织建立了长期友好关系，
以人类健康为己任，致力于让更多家庭实现健康幸福的生活，为世界和平和人类健康作出贡献。

CB Certificate (Bucket) CB Certificate (Room) CE Certificate (Bucket) CE Certificate (Room) ISO9001 Quality Management System Certificate for After-Service Certification 03 02
CB证书（桶） CB证书（屋子） CE证书（桶） CE证书（屋子） Certificate (Five-Star) 01 04

ISO9001质量管理体系认证 售后服务认证证书（五星） 01 Council Unit of China Health Care Association / 中国保健协会理事单位
02 Vice President of Chinese Medicine Health Care Committee of China Health Care Association
NON Nigeria Certification
中国保健协会中医药保健工作委员会副会长（周庆凯）
SIRIM QAS Certification in Malaysia NON Nigeria Certification NON Nigeria Certification COC for Spectrum Bucket Test Certificate Certification for Certificate of Free Sale (Thailand) 03 Vice President of Health Service and Research Committee of China Health Care Association
马来西亚SIRIMQAS产品认证 尼日利亚SON产品认证 南非NRCS LOA产品认证 (Singapore) 出口销售证明认证（泰国）
中国保健协会健康服务与研究专业委员会副会长（焦鹏）
频谱桶的检测证书COC（新加坡） 04 Awarded as World Peace Advocator by International Association of World Peace Advocates

15 Enjoy Energy Care for Life 荣获世界和平倡导者国际协会“世界和平倡导者”称号
享受能量 呵护生命
16 Enjoy Energy Care for Life
享受能量 呵护生命

事业篇 CAREERS / 事业篇
CAREERS
INDUSTRY PROSPECTS
事业篇 A SURVEY OF SUB-HEALTH POPULATION
CAREERS HE STRENGTHS OF FEI FEI 行业前景
EDUCATION AND TRAINING
INDUSTRY PROSPECTS FEI DIGITAL OPERATION SYSTEM FEI Health-driven development stimulates consumer demand.
CONSUMERS DEMAND FOR HEALTHY LIFE With consumption upgrading and a boom in health awareness, the public increasingly
FEI OMNI-CHANNEL BRAND MARKETING MATRIX FEI demand for nutrition and health so many companies are rushing to the big health market.
CUSTOMER VALUE MANAGEMENT (CVM) According to the World Federation of direct selling associations (WFDSA), the sales of the
FEI BRAND EXCLUSIVE SHOP FEI global direct selling industry increased by 2.3% to US $179 billion in 2021, with more than 125
million marketing networkers.
17 Enjoy Energy Care for Life The advent of enormous opportunities has promoted the continuous upgrading and
享受能量 呵护生命 development of the health industry, showing a healthy development trend. Its prospect is so
stable and good that it has a potential for sustainable growth, which is an excellent opportuni-
ty for enterprises and networkers.
健康理念驱动发展，进一步释放消费需求。
随着消费升级和健康观念的深入，人们对营养健康的需求不断增加，大健康市场掀起了一股抢滩入局的
热潮。据世界直销协会联合会（WFDSA）年终报告显示，2021年全球直销行业的销售额增长了2.3%，达1790亿
美元，并有超过1.25亿从业者参与。
亿万风口的来临，促使健康行业不断升级发展，呈现出良性的发展态势，其前景稳中向好，具有持续增长
的潜力，是企业和每个从业者的绝佳机遇。

18 Enjoy Energy Care for Life
享受能量 呵护生命

A SURVEY OF SUB-HEALTH POPULATION CAREERS / 事业篇

亚健康人群发展概况 THE STRENGTHS OF FEI

Facing the fast-paced life and great stress, people suffer from health problems by FEI事业优势
unhealthy lifestyle. According to a global survey by the World Health Organization, the
sub-health population accounts for about 35% ~ 50% of the total population. The people Strength I / 优势一
aged 25 ~ 40 years are more prone to get sub-health, especially for middle-aged men whose Simple Pattern ‒ Experiential Marketing / 模式简单⸺体验式营销
incidence rate is as high as 60% ~ 70%.
Centered on the demands of consumers, FEI provides product experiencing to the consum-
在快节奏、重压力的生活背景下，不良的生活方式对人群健康造成了危害。世界卫生组织的一项全球性 ers. It enables the consumers to experience the values of the brand and products. It is the
调查表明，处于亚健康状态的人口大约占总人口的35%～50%左右，亚健康人群的高发年龄在25～40岁左 simplest and the most direct way to bring the best benefits to the consumers. Numerous people
右，特别是中年男性其发生率高达60%～70%。 not only benefit from health and happiness but have also started their businesses. Experiential
marketing is simple to operate, easy to duplicate and there is no need for training.
CONSUMERS DEMAND FOR HEALTHY LIFE
从用户切身出发，用最简单、直接的方法产生最有益的效果，让用户在产品体验中感受品牌价值和产品价值。
消费者对健康生活的诉求 在给予消费者带来健康与快乐的同时，帮助众多的人实现创业梦想，具有操作简单、容易复制、免教育的特点。

Undoubtedly, it is the basic needs for people to keep healthy through physical comfort Strength II / 优势二
and disease prevention. While in pursuit of health benefit, people strive for not only health Professional Field ‒ The Pioneer of Organic Energy-Based Proactive Health
but beauty. So a product with both health benefit and beauty function has become a new Therapy / 专业领域⸺是“能量养生”的先驱
demand. Under the influence of the fast-paced life and the work stress, people hope that they
can obtain convenient and efficient product experience in a relaxed and comfortable atmo- FEI is the initiator and implementer who advocates green recuperation in a natural and
sphere by daily health care. healthy way and has the high-tech level in this field.

体感舒适和预防疾病无疑是人们追逐健康的基础目的。人们对健康需求的同时，更力求健康与美丽并 FEI是能量养生的倡导者和执行者，提倡自然、健康的绿色调养，具有该领域的高科技水平。
行，两者兼备成为新诉求点。在生活节奏加快和工作强压的影响下，人们希望产品更贴近生活，喜欢在轻松、舒
适的氛围中，获得便捷、高效的产品体验。 Strength III / 优势三
Multi-dimensional Platforms ‒ Axe Theory / 多维平台⸺“斧头理论”
Longevity / 延长寿命 ★★ Keep young / 保持年轻感 ★★★ Health and beauty / 健康与美并行 ★★★★
In its course of constant development, FEI has grown into a mature multi-dimensional plat-
Disease prevention / 预防和减少疾病 ★★★★ More comfortable / 身体更舒适 ★★★★★★ form, the front-end of which is the experience marketing for opening markets and the back-end of
which is supported by abundant health products and e-commerce platform.
19 Enjoy Energy Care for Life
享受能量 呵护生命 FEI在不断发展的过程中，已形成一个成熟的多维平台，前端有体验营销开辟市场，后端有丰富的保健养生产
品和移动电商平台支持。

20 Enjoy Energy Care for Life
享受能量 呵护生命

Strength IV / 优势四 CAREERS / 事业篇
Diverse Products ‒ Harmonization and Non-integration / 产品多元⸺融合而不整合
FEI OMNI-CHANNEL BRAND
Diverse products with their own characteristics. The advantage of each product is comple- MARKETING MATRIX
mentary. Each of them can be used alone or combined with other product to double the effects,
more conducive to health and to form a perfect closed-loop. FEI全渠道品牌营销矩阵

产品品类齐全、各具特色。产品间形成优势互补，既可以单独使用，也可以组合搭配，使效果倍增，更利于营养 Create a closed-loop marketing promotion / 打造全链条闭环营销推广
健康，形成完美的闭环。

Events / 活动 Livestream / 直播
To the market, conversion and Brand promotion, precise division
realization 下沉市场、转化变现 品牌曝光、精准导流

Community / 社群 Training / 培训
Precise conversion Education, knowledge, investment
精准触达、高效留存、转化 promotion 赋能、营养、招商加盟

Intranet / 私域 Entity / 实体
Closed loop marketing, digital flow Offline marketing scenario, product
pool, fission marketing experience, merchants joining, strong
营销闭环、流量池、裂变 link 线下营销场景、产品体验、招商加盟、
强链接
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享受能量 呵护生命 22 Enjoy Energy Care for Life
享受能量 呵护生命

CAREERS / 事业篇

EDUCATION AND TRAINING Offline investment Product presentation Thinking and cognition
promotion
培训教育 产品讲解 思维认知
线下招商
The Group has provided global partners with training and development support through training comprehen- Community operation Investment promotion
sive talented marketing and management personnel. Based on the evaluation of the professional quality of person- Sales skills and transaction
nel, a perfect training system is planned systematically, and a top-quality course is developed, which involves such 社群运营
fields as marketing, management, products and so on in order to cultivate high-end talents. The training center with 销售技能 招商成交
an excellent professional lecturer team not only gives face-to-face training but also sets up comprehensive digital Nutrition knowledge
online teaching to form diversified learning channels and provide sufficient guarantee for the customized require- Intranet operation Team management
ments of the global partners. 营养知识
私域运营 团队管理
集团以培养全面营销管理人员，为全球事业伙伴提供培训发展支持。基于对人员职业素养评估，系统规划了完善的培训
体系，开辟精修课程，内容涉及营销、管理、产品等多方面，着力培养高端人才。培训中心配备稳定的高素质讲师队伍，进行面
授培训的同时，设置全面的数字化在线教学，形成多元化学习渠道，为全球事业伙伴个性化的成长需求提供充分的保障。

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享受能量 呵护生命 享受能量 呵护生命

CAREERS / 事业篇

EIGHT THOUGHTS ON IMPROVING SERVICE QUALITY

提升服务品质的�种思维

CUSTOMER VALUE MANAGEMENT (CVM) A deal done is just the beginning of the Every customer is our lifelong partner
service rather than the end. who can bring a large market.
顾客价值管理
买卖的完成不是服务的结束，而是服务的开始。 每个顾客都是我们终身的伙伴和一大片市场。

CUSTOMER VALUE DRIVEN Technical Customers not only buy products, Any problem customers raise is the
services but also enjoy services. theme and meaning of our work.
顾客价值驱动
技术服务 顾客不仅仅是购买产品，更是在服务中获得享受。 顾客的问题就是我们工作的主题和价值。
Product value

产品价值

CUSTOMER Sales need service, and service is love. Care is more important than goods,
VALUE DRIVEN and attentive service is the best sale.
销售就是服务，服务就是爱。
顾客价值驱动 铺心比铺货更重要，用心服务是最好的销售。

Brand influence Corporate
intellectual property
品牌影响力
企业知识产权

The customer is the star and the Forget profits and serve attentively.
market is the superior.
忘记利润，用心服务。
顾客是明星，市场是上级。

Good customer Knowledge
relations internalization

良好的顾客关系 知识内化

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享受能量 呵护生命 享受能量 呵护生命

FEI DIGITAL OPERATION SYSTEM CAREERS / 事业篇

FEI数字化运营体系 FEI BRAND EXCLUSIVE SHOP

Click-and-mortar: a digital management combined with offline entity operation and online FEI品牌专卖店
payment.
FEI brand exclusive shop focuses on experiencing far infrared products, advocating the
Based on experience marketing, products and the brand are widely recognized and popular concept of "organic energy-based proactive health therapy", and is committed to providing
through experiencing by customers. Customers are attracted to stores by the increasing intranet flow by consumers with immersive health preservation experience. There are several main functional
means of online promotion, webcast and community, thus converting online flow into store passenger areas such as reception area, rest area, exhibition area, experience area, negotiation area and
numbers, and maximizing to develop potential customers. conference room in the exclusive shop, which can meet the health needs of all consumers.

线上线下相结合（click-and-mortar），以线下实体运营为核心，结合线上支付的数字化管理。 Authorized officially by the company, the exclusive shop follows the uniform operation way
以体验式营销为核心，通过顾客体验产品，获得顾客对产品和品牌的认可度和美誉度。通过线上推广裂变、 supported by FEI. From planning to implementation, the company offers full service to the shop
直播、社群等方式积攒私域流量，引导顾客到店体验，将线上流量转化成线下实体客流，最大化挖掘顾客价值。 like going to the market to provide efficient and fast marketing solutions for distributors. FEI
constantly R&D new products, provides more convenient platform services for shops, which is
OFFLINE 线下 contributed to making consumers satisfied, popularizing "organic energy-based proactive health
therapy", and making life healthier and more comfortable.
Entity operation, Publicity and promotion, Training, events, Product experience, Pre-sales and
after-sales services FEI品牌专卖店以远红外系列产品为主要体验项目，倡导“能量养生”理念，致力于为消费者提供沉浸式
实体运营、宣传推广、培训、活动、产品体验、售前及售后服务 健康养生体验。专卖店内设接待区、休息区、展示区、体验区、洽谈区、会议室等几个主要功能区域，可满足各
类消费者的养生需求。
ONLINE 线上
专卖店通过公司官方授权，拥有FEI品牌统一营运路径支持。从计划到实施，公司全程协同服务，下沉市
Publicity and promotion, Exchange ideas, Learning, Purchase 场一线，为经销商提供高效、快速的营销方案。FEI产品不断推陈出新，为店铺提供更加便利的平台服务，有
宣传推广、交流、学习、交易购买 利于收获消费者满意度，让“能量养生”成为一种习惯，让生活变得更健康、舒适。

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享受能量 呵护生命 享受能量 呵护生命

愿景篇 VISION / 企业篇
VISION
DIGITAL
愿景篇 YOUNG
VISION INTERNATIONAL

DIGITAL YOUNG INTERNATIONAL ·· 数 字 化·年 轻 化·国 际 化

GLOBAL STRATEGIC LAYOUT 30 Enjoy Energy Care for Life
享受能量 呵护生命
ACCOMPLISH MILLIONS OF PEOPLE AND BENEFIT HUNDREDS OF MILLIONS OF FAMILIES

29 Enjoy Energy Care for Life
享受能量 呵护生命

MOVING WITH THE TIMES, FOLLOWING THE DIGITALIZATION TREND. With the VISION / 企业篇
development of digital economy, social networking has become an important tool to keep 32 Enjoy Energy Care for Life
our life in a good order. FEI follows the trend to build a digital operating mode to meet the
market demand and offer comprehensive quality service to users. 享受能量 呵护生命

顺势而为，紧跟数字化潮流。随着数字经济的发展，网络社交成了维系生活正常运转的重要
渠道。FEI紧随趋势发展，打造适宜市场发展的数字化运营模式，为用户全面提供优质的服务。

LEAD THE MARKET AND FOLLOW THE TREND OF YOUTH. As the post-��s and
post-��s gradually become the main consumer groups, FEI takes into account the needs of
young users in product design and marketing strategy to manufacture the products that
meet their consumption view.

引领市场，紧随年轻化趋势。随着��后、��后逐渐成为主流消费群体，FEI在产品设计和营销
策略上，兼顾年轻用户的需求，建立更紧密的情感链接，符合年轻群体的消费观，深受年轻群体的
青睐。

GLOBAL ECONOMY AND CONSOLIDATION OF INTERNATIONALIZATION. Health has
become a heated topic among people all over the world. The group's far infrared products
have been well recognized by users across the world for its high quality. The group plans to
set up branches and experience centers in more countries and regions around the world.

全球经济，夯实国际化基石。健康已然成为全球人共同关注的热门话题，集团以远红外系列
产品为主打的优质健康产品，受到了来自世界各国用户的热烈追捧。集团计划在全球更多国家和
地区逐步开设分公司及体验中心。

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享受能量 呵护生命

GLOBAL STRATEGIC LAYOUT VISION / 企业篇
34 Enjoy Energy Care for Life
全球战略布局规划
享受能量 呵护生命
North America West Africa Southeast Asia
E-commerce Traditional business

Wuxi production base Tianjin production base

北美 西非 东南亚 电商板块
天津工厂
传统板块 无锡工厂

33 Enjoy Energy Care for Life
享受能量 呵护生命

ACCOMPLISH MILLIONS OF PEOPLE AND VISION / 企业篇
BENEFIT HUNDREDS OF MILLIONS
OF FAMILIES Eyeing on broader markets, our Group proposes a
成就几百万人 惠及亿万家庭 global strategic layout namely enhance resource sharing
and integrating in fields of R&D, manufacturing, logistics,
35 Enjoy Energy Care for Life and training. The increasingly improvement of scientific
享受能量 呵护生命 and technological R&D and operating efficiency gives rise
to fast growth of the global market so as to bring more
energy health products into millions of homes as well as to
provide wellness and beauty for customers.

The stable partnership and eminent service quality
has laid a solid foundation for creating business opportu-
nities through which FEI partners can fulfill potentials and
lead a much healthier and colorful life. So far, the Group’s
business has covered more 10 countries and regions, and
gradually built branch offices and experience centers
across the world that bring health via the energy therapy to
tens of millions of families and has made contributions to
the human health undertaking.

Based on health lifestyle, full of passion, let’s join
hands to step forward into a bright future.

集团立足于广阔市场，打造全球化的战略运营格局，加强研发、
生产、物流、培训等营运系统的资源共享与整合。不断强化科技研发
和营运效率，使全球市场实现高效快速的发展，让更多的能量健康产
品走进千家万户，为消费者带来健康、美丽。

稳固的伙伴关系和卓越的服务品质，为FEI事业伙伴获得更好的
事业机会，一展所长，成就更加健康、精彩的生活。经过充分发展，集
团业务遍及全球10多个国家和地区，并逐步在世界各地建立分公司
和体验中心，把能量健康送进了千万家庭，为全人类的健康作出贡
献。

立足健康生活，绽放激情能量，让我们携手同行，共享美好人生！

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享受能量 呵护生命

ACHIEVE EXTRAORDINARY LIFE
BENEFIT HUNDREDS OF MILLIONS OF FAMILIES