DINA AKKA GROUP Task 2-ScrapBook

PUBLIC RELATION
MPU 2412

TASK 2:
SCRAPBOOK

PREPARED BY: Matrix No.
AAA 2864
Name AAA 2895
Chiam Ming En AAA 3186
Mohamad Amirul Azim Bin Mohammad Samsuri AAA 3804
Dina Genggeswari Baskaran
Ummar Luqman Aljahsyi Bin Ali

1.0 DEFINITION OF PUBLIC RELATION

• Public relation is a management function which tabulates public attitudes,
defines the policies, procedures and interest of an organization followed by
executing a program of action to earn public understanding and acceptance.

• Public relation is influencing the behaviour to achieve objectives through
effective management of relationships and communications.

• Public relation is the art and science of managing communication between
an organization and its key constituents to build, manage and sustain its
positive image.

• Public relation is a management function which deals with public issues. An
important component of public relation is publicity.

• Publicity deals with news coverage of events relating to companies products
and services.

• A systematic act of building an image of a product/service/idea/company
among the target group/general public/stake holders through a well-
designed promotion on a regular basis.

COLLEGE MCS (n.d.). Retrieved from https://www.slideshare.net/kashish3004/public-relationppt 2
(n.d.). Retrieved from https://www.slideshare.net/vikramknvicky/public-relation-23772093

(n.d.). Retrieved from https://www.slideshare.net/parveenkumarchadha2/public-relations-38731208

2.0 DEFINITION OF PROPAGANDA

Propaganda Propaganda is Propaganda is
appears in a variety strategic and designed to
intentional. persuade.
of forms.

To influence and Propaganda can be Propaganda uses
manipulate your beneficial or any means to
opinions, emotions, harmful. accomplish its
goal.
attitudes or
behaviour.

COLLEGE MCS (n.d.). Retrieved from https://www.slideshare.net/bkind2animals/propaganda-2303677 3

TYPES OF PROPAGANDA

Bandwagon Testimonial Glittering
Generalities

Transfer Plain Folks Name
Calling

COLLEGE MCS Card 4
Stacking

(n.d.). Retrieved from https://www.slideshare.net/reneehobbs/defining-propaganda

TYPES OF PROPAGANDA

1. Bandwagon

• The basic idea behind the
bandwagon approach is just that,
"getting on the bandwagon." The
propagandist puts forth the idea
that everyone is doing this, or
everyone supports this
person/cause, so should you. The
bandwagon approach appeals to
the conformist in all of us: No one
wants to be left out of what is
perceived to be a popular trend.

• EXAMPLE: Everyone in Lemming
town is behind Jim Duffie for
Mayor. Shouldn't you be part of
this winning team?

COLLEGE MCS (n.d.). Retrieved from https://www.slideshare.net/bkind2animals/propaganda-2303677

2. Testimonial

• The use of well-known, respected people to endorse a product
or service.

• EXAMPLE: "Sam Slugger", a baseball Hall of Famer who led the
pros in hitting for years, appears in a television ad supporting
Mike Politico for U.S. Senate. Since Sam is well known and
respected in his home state and nationally, he will likely gain Mr.
Politico many votes just by his appearance with the candidate.

6

COLLEGE MCS (n.d.). Retrieved from https://www.slideshare.net/reneehobbs/defining-propaganda

3. Glittering Generalities

• Glittering generalities are
intensely emotionally appealing
words that carry conviction
without any supporting
evidence.

• EXAMPLE: An ad by a cigarette
manufacturer proclaims to
smokers: Don't let them take
your rights away! ("Rights" is a
powerful word, something that
stirs the emotions of many, but
few on either side would agree
on exactly what the 'rights' of
smokers are.)

COLLEGE MCS (n.d.). Retrieved from https://www.slideshare.net/reneehobbs/defining-propaganda 7

4. Transfer

• The act of relating something like or respect with a product.

• Symbols are constantly used in this form of propaganda.

• EXAMPLE: The environmentalist group PEOPLE PROMOTING
PLANTS, in its attempt to prevent a highway from destroying the
natural habitat of thousands of plant species, produces a
television ad with a "scientist" in a white lab coat explaining the
dramatic consequences of altering the food chain by destroying
this habitat.

COLLEGE MCS (n.d.). Retrieved from https://www.slideshare.net/reneehobbs/defining-propaganda 8

5. Plain Folks

• The use of famous people to sell a product or service.
Speakers and ads appear to make the person to be “one of the
people.”

• EXAMPLE: After a morning speech to wealthy Democratic
donors, Bill Clinton stops by McDonald's for a burger, fries, and
photo-op.

COLLEGE MCS (n.d.). Retrieved from https://www.slideshare.net/reneehobbs/defining-propaganda 9

6. Name Calling

• The use of names that evoke fear or hatred in the viewer.

• The name-calling technique links a person, or idea, to a negative
symbol.

• EXAMPLE: In a campaign speech to a logging company, the
Congressman referred to his environmentally conscious opponent
as a "tree hugger."

10

COLLEGE MCS (n.d.). Retrieved from https://www.baschools.org/pages/uploaded_files/Types%20of%20Propaganda.ppt

7. CARD STACKING

• The strategy of showing the product’s best features, telling
half- truths, and omitting or lying about its potential problems.

COLLEGE MCS (n.d.). Retrieved from https://www.baschools.org/pages/uploaded_files/Types%20of%20Propaganda.ppt 11

3.0 PUBLIC RELATION DEPARTMENT VS
PUBLIC RELATION CONSULTANT

Definition of Public Relation Definition of Public Relation
Department Consultant

• It monitors the attitude of the public • The person concerned with the above
in general in favor of the company. task and ensures that his clients and his
company have a positive image towards
• It sends out information and the public.
spreads communication to the
public for building goodwill of the • Most of the companies and organizations
organization. have a public relation consultant who
deals mostly with the public.
• It counsels the top management to
adopt positive programmers. • Some of the duties of a public relation
consultant include dealing with press
• They eliminate questionable conferences, works on any information to
practices so that negative publicity be publicized on media houses,
does not arise against the company. introducing new products to the public,
advertising the company’s product,
preparing speeches and representing
the company in the community projects.

COLLEGE MCS 12

(n.d.). Retrieved from https://accountlearning.com/what-is-pr-functions-of-pr-department-promotion-tools/

EXAMPLE OF PUBLIC RELATION DEPARTMENT
VS PUBLIC RELATION CONSULTANT

Public Relation Department Public Relation Consultant

• A PR department performs the • The major concern of a public
function of Creation and relation consultant is to portray a
dissemination of information to positive image of his company to
Press. This is known as publicity. the public.

• PR Departments promote the • The following essay will explore the
understanding of the company and field of public relation consultant as
its products and services. For this per the advantages and
purpose, they undertake external and disadvantages, the Cost of Element
internal communication. of a public relation firm, how to
meet the cost element of a PR firm
• Public Relations departments advise and the qualification of a PR
the top management on matters practitioner.
related to public issues. This also
includes advising the company in the
event of product mishap.

COLLEGE MCS (n.d.). Retrieved from https://ivypanda.com/essays/public-relation-consultant/ 13

4.0 CAMPAIGN

A campaign is any series of
actions or events that are meant
to achieve a particular result, like
an advertising campaign of
television commercials and
internet ads that tries to convince
kids to buy bubble gum-flavored
toothpaste.

COLLEGE MCS (n.d.). Retrieved from https://www.vocabulary.com.dictionary/campaign 14

EXAMPLE OF CAMPAIGN

• Healthy campaign was founded
by Margie Roswell, a nutrition
educator and progressive
Healthy activist. Her goal is to bring to
Campaign life her vision of healthy eating
as the norm in every
progressive campaign,
supporting campaign workers.

15

COLLEGE MCS (n.d.). Retrieved from https://www.vocabulary.com.dictionary/campaign

CONFERENCE

A conference is generally understood
as a meeting of several people to
discuss a particular topic. A
convention is larger than a
conference. It is a gathering of
delegates representing several
groups. At a conference, innovative
ideas are thrown about new
information is exchanged among
experts.

COLLEGE MCS (n.d.). Retrieved from https://evenues.com/event-planning-guide/what-is-a-conference 16

EXAMPLE OF CONFERENCE

Academic • A gathering of scientists or academicians,
conference where research findings are presented or a
workshop is conducted.

Business • Held for people working in the same company
conference or premise. They come together to discuss
new trends and opportunities pertaining to
the business

Trade • Takes place on a larger scale. Besides
conference businessmen, there are members of the
public who come to network with vendors and
made new connections. Such a conference
consists of workshops and white paper
presentations.

Unconference • Differs from the traditional conference since it avoids
the high costs, top-down organizational hierarchy
and sponsored presentations. All attendees are
equally knowledgeable about the topic and the
discussion follows an open mode; usually withou17t a
single speaker addressing the gathering.

COLLEGE MCS (n.d.). Retrieved from https://evenues.com/event-planning-guide/what-is-a-conference

PRESS EVENT

• A press conference is an
event organized to
Press officially distribute
Event information and answer
questions from the media.
Press conferences are
also announced in
response to specific
public relations issues.

COLLEGE MCS n.d.). Retrieved from https://www.investopedia.com/terms/p/press-conference.asp 18

FEEDBACK FORM

A feedback form is a paper with
questions on it and spaces
marked where you should write
the answers. It asks a hotel
guest if they enjoyed their stay
and what could be improved.

COLLEGE MCS (n.d.). Retrieved from https://www.collinsdictionary.com/dictionary/english/feedback-form 19

EXAMPLE FEEDBACK FORM

COLLEGE MCS (n.d.). Retrieved from https://www.collinsdictionary.com/dictionary/english/feedback-form

5.0 GENERAL BUSINESS REGULATION

Companies to comply with federal, state, and local
statues and regulations administered by legislative
bodies and carried out by regulatory agencies.

Example :

Tax Code Employment Antitrust
and Labour Laws

Law

Advertising Email
Marketing

COLLEGE MCS (n.d.). Retrieved from

https://www.google.com/search?q=example+General+Business+Regulations&tbm=ish&hl=en&sa=X&ved=2ahUKEwjGt6HvypjvAhVe

gEsFHeMXA5EQBXoECAEQLQ&biw=1263&bih=619#imgrc=8VCYsvs6VzLE6M

EXAMPLE

COLLEGE MCS (n.d.). Retrieved from

https://www.google.com/search?q=example+General+Business+Regulations&tbm=ish&hl=en&sa=X&ved=2ahUKEwjGt6H 22

vypjvAhVegEsFHeMXA5EQBXoECAEQLQ&biw=1263&bih=619#imgrc=8VCYsvs6VzLE6M

5.1 COPYRIGHT LAW

Copyright law in the U.S. Is based on
the copyright act of 1976, a federal
statute that went into effect on
January 1, 1978. We'll refer to this
statute throughout the book as the
copyright act.

COLLEGE MCS (n.d.). Retrieved from https://corporate.findlaw.com/intellectual-property/copyright-law..html 23

Literary works. Novels, nonfiction
prose, poetry, newspaper articles
and newspapers, magazine articles
and magazines, computer software,
software documentation and
manuals, training manuals, manuals,
catalogs, brochures, ads (text), and
compilations such as business
directories

COLLEGE MCS (n.d.). Retrieved from https://corporate.findlaw.com/intellectual-property/copyright-law..html 24

5.2 TRADEMARK

Trademark is essentially a form of identity used by a trade and that
represents a company or product in the course of trading. It is used
to distinguish one product from another by way of a recognizable
sign, design or expression to identify a product or service. Each
trademark would encompass its own unique characteristics or
features. For example, the golden arched letter ‘M’ is a trademark
used by the McDonald’s fast food restaurant chain all around the
world.

Trademark can consist of words, symbols logo, letter, signature,
numeral or any combination of these. Once registered, it gives the
proprietor full and exclusive rights over the trademark.

COLLEGE MCS (n.d.). Retrieved from https://trademarkspatentslawyer.com/examples-of-what-can-be- 25

considered-a-

trademark/#:text=A%20Name%20Is%20an%20Example%20of%20a%20Trademark&text=Louis%20Vuitton%20buil

t%20his%20company,it%20is%20considered%20a%20trademark

The Nike swoosh is an example of a
trademarked symbol. When you see
the swoosh, you know it is Nike. The
name does not need to be shown
anywhere on the product for it to be
identifiable as a Nike product. The
symbol sets Nike apart from any
other company

COLLEGE MCS (n.d.). Retrieved from https://trademarkspatentslawyer.com/examples-of-what-can-be-considered-a-

trademark/#:text=A%20Name%20Is%20an%20Example%20of%20a%20Trademark&text=Louis%20Vuitton%20built%20his%2 26

0company,it%20is%20considered%20a%20trademark

5.3 CONTRACT

A contract is a legally binding document
between at least two parties that defines and
governs the rights and duties of the parties to
an agreement. A contract is legally enforceable
because it meets the requirements and the
approval of the law. A contract typically
involves exchange of goods, service, money or
promise of any of those. “Breach of contract”
means that the law will have to award the
injured party either the access to legal remedies
such as damages or cancellation.

27

COLLEGE MCS (n.d.). Retrieved from https://legaldictionary.net/consideration/

Formation of a contract generally requires an offer,
acceptance, consideration and mutual intent to be
bound. Each party must be those who are binding by the
contract. Although most oral contracts may require
formalities such as being in writing or by deed. Each
country recognized by private international law has its
own national system of a law govern to contracts.
Although systems of contract law might have similarities,
they may contain significant differences. Accordingly,
many contracts contain a choice of law clause and a
jurisdiction clause. These provisions set the laws of the
country which will govern the contract and country or
other forum in which disputes will be resolved
respectively.

COLLEGE MCS (n.d.). Retrieved from https://legaldictionary.net/consideration/ 28

5.3 LEGAL CONSIDERATION ON THE
NET

Net Consideration means gross consideration
received by the University from Technology Transfer
activities less Disbursements. Net consideration does
not include securities in corporations such as
shareholdings but does include cash proceeds of sale
of such securities. Notwithstanding the foregoing,
Net Consideration does not include revenue received
by the University as compensation for the delivery of
research services or in aid of research or scholarly
activity in accordance with usual practices or any
overhead component of such compensation to the
extent that such overhead is usually charged to
purchasers or sponsors of research or scholarly
activity.

COLLEGE MCS (n.d.). Retrieved from https://www.lawinsider.com/dictionary/net- 29

consideration?cursor=ClwsVmoVc35sYXdpbnNpZGVyY29udHJhY3Rzcj0LEH1EZWZpbml0aW9uU25pcHBIdEdyb3VwX3YxOV9lbila

bmV0LWNvbnNpZGVyYXRpb24jMDAwMDAwMGEMGAAgAA%3D%3D

Net Consideration means 100% of the consideration received by
the Borrower or any of its Subsidiaries (including any non- cash
consideration, cash payments received by way of deferred
payment of principal pursuant to a note or installments receivable
or purchase price adjustment receivable or otherwise and
including casualty insurance settlements and condemnation
awards, but only as and when received) from any loss, damage,
destruction or condemnation of, or any sale, transfer or other
disposition to any Person of any asset or assets of the Borrower or
any of its Subsidiaries other than, for the avoidance of doubt,
accountants’ fees, investment banking fees, sales commissions,
transfer taxes, required debt payments and required payments of
other obligations relating to the applicable asset and any cash
reserve for adjustment in respect of the sale price of such asset

COLLEGE MCS (n.d.). Retrieved from https://www.lawinsider.com/dictionary/net- 30

consideration?cursor=ClwsVmoVc35sYXdpbnNpZGVyY29udHJhY3Rzcj0LEH1EZWZpbml0aW9uU25pcHBIdEdyb3VwX3YxOV9lbilabm

V0LWNvbnNpZGVyYXRpb24jMDAwMDAwMGEMGAAgAA%3D%3D

6.0 CONCLUSION

In conclusion, this scrap book contains definition
of pub,lic relation, type of propaganda, legal
consideration, press event, conference, feedback
form, contract, and copyright law. We
understand that to organize an event we must
know all this criterias.

COLLEGE MCS 31

8.0 APPENDIX

COLLEGE MCS 32

COLLEGE MCS 33

COLLEGE MCS 34