mackay_phase4_week_7

BERCHTESGADEN
2022

WELCOMETO
BERCHTESGADEN

Berchtesgaden is a quaint city with plenty
of charm and character. Nestled in the
heart of the Bavarian Alps and flanked
by the Königssee, Berchtesgaden boasts
views that would make even the most
well-traveled adventurer awe struck. In
Berchtesgaden Markt, narrow streets
open up into gorgeous squares where
markets and restaurants find their home.
The pastel tones of the buildings add a
cheery atmosphere to the eclectic town,
whose residents are always ready to give
tourists a good time. Berchtesgaden was
one of seven cities that bid to host the
1992 Winter Olympics, but Albertville,
France was ultimately chosen.

The salt mines of Berchtesgaden made
it a popular prize during many regional
skirmishes. The land changed hands
multiple times since its historical birth in
1102. Berchtesgaden became a part of
Bavaria in 1810, and has remained a part of
the state ever since. Due to its proximity
to Austria, Berchtesgaden hosts a unique
cultural and architectural diversity. It is
also host to the Dokumentationzentrum
Obersalzberg, a museum that covers the
Nazi regime of the Third Reich. It serves
as a warning, a remembrance, in hopes
that their terror will never again be known
again. The museum was constructed due
to the importance of Berchtesgaden to
the Nazi regime. The museum is the most
comprehensive of any to deal with WWII
and its aftermath.

GRAPHIC

I played around with a
lot of shapes and some
textures and pieced
together a fun, abstract
graphic to use across the
entirety of the project.
I was inspired by the
snowy peaks of the
Bavarian Alps, the rough
cliffs of Mt. Watzmann,
and the culture of
Berchtesgaden. The
textures are pulled from
nature, the angular
shapes reference the
many mountains, and
the circles are a call
to the beer fests that
are held every year in
Berchtesgaden. They
represent the bubbles
in beer, but can also be
a call to the mist on the
mountains.

TYPEFACE LOGO

The typeface chosen is Prometo. The angles of the The logo is angular and simple. It was made originally with various
typeface play well with the shaprness of the logo. it triangles layered over eachother in varying degrees of opacity. They
also has an authoritative feel, which I enjoyed purely are all solid colors now, but still have the overlapping effect. The
for the purose of the project. The Olympics are shape is remnicient of Watzmann, the mountain in the Bavarian
serious, official, and need to have that professional Alps that overlooks the city of Berchtesgaden.
touch in all of their advertisements. That isn’t to say
they can’t be playful (I’m looking at you Vancouver) BERCHTESGADEN
but they have to reflect the deep history of the event 2022
while also giving their own unique vibe.
REJECTS BERCHTESGADEN 20 22 BERCHTESGADEN
Prometo Regular BERCHTESGADEN
Prometo Italic The logo designs were inspired by the 2022 2022
Prometo Bold Bavarian Alps near Berchtesgaden.
Prometo Bold Italic The three designs on the right were
proposed logos for the event, but
Prometo Regular eventually the one above was chosen
Prometo Italic for its simplicity and versatility
Prometo Bold
Prometo Bold Italic

FOODSTUFFS
MOCK-UP

COLORS

The colors chosen for
the logo and all other
media are based on
the surrounding nature
of Berchtesgaden. The
blue-green hues come
from Konigssee, the lake
in proximity to the city.
The blues and greys
come from the Bavarian
Alps nearby.

PICTOGRAMS

The pictograms are
angular to reflect
the logo. The colors
are picked from the
predetermined scheme
and an oval behind
unites them.

12FEBRUAR | FEBRUARY 13FEBRUAR | FEBRUARY 14FEBRUAR | FEBRUARY
ICE ARENA WATZMANN WATZMANN
BERCHTESGADEN BERCHTESGADEN BERCHTESGADEN
2022 2022 2022

EISKUNSTLAUF SNOWBOARD SKI ALPEN

FIGURE SKATING SNOWBOARDING ALPINE SKIING

TICKET DESIGNS 0930 1030 1100

The tickets reflect the snowy weather and TOR A-9 TOR C-5 TOR G-1
rough slopes of the Bavarian Alps that surround GATE F GATE B GATE D
Berchtesgaden. Date, month, event, gate, section, 221 104 42
row, and seat are listed in English as well as German. BLOCK 37 BLOCK 99 BLOCK 21
The small pictogram of the event is on the ticket in SECTION SECTION SECTION
the top right. The logo is mixed in with the abstract
imagery, but is also seen in the scannable barcode at REIHE REIHE REIHE
the bottom of the ticket. ROW ROW ROW

PLATZ PLATZ PLATZ
SEAT SEAT SEAT

TMIOCKCEKT-UP

WIN T E R • O LY MPIC

BERCHTESGADEN
2022
MMXXII •
MMXXII •
MMXXII •
MEDALS GAMESWIN T E R • O LY MPIC
•
The medal design is GAMESBERCHTESGADEN
simple. The material is •2022
molded with care to GAMES
create a tiered shape. •
All text is embossed. WIN T E R • O LY MPIC
The logo would be
raised above the surface BERCHTESGADEN
in tiers to give an 2022
interesting texture.

MEDAL
MOCK-UP

ATHLETE WEAR

Athletic wear reflects
the color scheme and
shows the color on
the front. Numbers of
athletes are displayed on
their shirt as well as their
pant legs.

ATMOSPHERE

Wide banners will span
the competition areas.
They will be simple,
with the logo, olympic
rings, and name of the
location displayed. All
necessary signage will
coordinate with the
predetermined color
scheme to avoid any
visual clashing.

TASTY FOODSTUFFS
MOCK-UP
The food packaging
reflects the overall
design of the event.
They are simple, yet
tie in with the angular
design of the logo and
other graphics.

The overall color
scheme is based on the
nature surrounding the
area. The bluegreen
colors are pulled from
Konigssee, the lake
flanking the side of
Berchtesgaden. The
deep colors reference
the mountains, and the
crisp, clean white is a
call to the fresh snow.

FAN WEAR

A more modern take
on Olympic fan wear.
Designs would be made
available at events as
well as online so fans
across the globe could
participate.

FMAONCWK-EUAPR

WAYFINDING

Posters, banners, and
other signage would
be used to give the
event proper custom
flow. The event goers
will have the ability
to view a map of
the venues, as well
as interact with an
app that tracks event
times and locations.
Traditional paper
goods such as posters,
pamphlets, and fliers
would also be available
as useful items as well
as keepsakes.

PMOOSCTKE-RUP

DIGITAL AND ANALOG

Technology is key, but paper goods cannot be left behind. Olympic events draw
people of all age groups, who will inevitably want to experience the event in
their own way. Having both digital and physical information available is key to a
successful winter olympic games.

BEST OF BOTH WORLDS

Pamphlets will have a list of scheduled events
and times, as well as an introduction to the
games and a map on the back. All of the same
information will be available online and within
the Berchtesgaden Olympic Games app. The
website and app will update in real time with
scores, medals won, etc. The app can be
adjusted to ping the user when an event they
are wanting to watch is about to start, as well as
notify them when a favorite competitor places.