Bright Ideas- Have your say.Help us save (4)

BRIGHT
IDEAS

Have your say. Help us save.

NOVEMBER 2017
Emily Bailey
Corporate Communications Team
 

CAMPAIGN
OVERVIEW

CAMPAIGN TITLE

Bright Ideas

DESCRIPTION

Re-launch of the 'Big Save' campaign. Big Save launched in July 2017 and has
received a total of 1214 views on the Intranet page. 

July  287 September  247
August 470 October  210

'Bright Ideas' is an internal staff campaign to encourage and inspire BCUHB staff
to come up with and share their ideas, no matter how big or small, on how we can
save money.

OBJECTIVE

Campaign will have a consistent, stand alone design and will comprise of posters,
an intranet page, internal staff emails, signature banners and inclusion in
corporate bulletins. All collateral and internal comms to have a clear CTA to
submit an idea via email, post or online form.

Designated email address to be set up: [email protected] where all ideas
will be submitted for review. 

Aim to achieve increased campaign awareness throughout BCUHB from
campaign launch date to April 1st  2018. We will carry out a short survey in April
2018 to analyse how many of our staff were aware of this initiative. 

Of all the views we receive on the Intranet page, we would like to receive at least
10% of those viewers submit an idea. 

Competition: Top 3 best ideas to be judged by a judging panel in April 2018. 3
winners who will win laptops/Tablets provided by Centerprise. 

CAMPAIGN
COMPETITION

INTRODUCTION

We propose to partner with Centerprise to run a competition alongside this 
campaign. Staff will be encouraged to submit their idea via an online form 
or by email/post.

Online Form: Link on Intranet, Emails, Posters

Email: [email protected]

Post: TBC

COMPETITION CLOSE

All entries will be collected by April 1st 2018 and sent to a panel to announce 3x
winners. Judging Panel to comprise of 5 members of BCUHB staff and
Centerprise staff combined. 

WINNER ANNOUNCEMENT

Email to all users to announce 3x winners as part of an overview of what ideas we
received and ideas we intend to move forward with. 

Winning ideas will have the applicant partnered with a finance member of staff
who will implement the idea and see it through for a minimum of 6 months.
Important that we share with the organisation the developments and success of
each of the ideas taken forward. 

PRIZES

We will need 3x laptops OR tablets from Centerprise. In return, Centerprise logo
will be included in all e-shots and intranet page. We will showcase to the
organisation how they have helped us save money and encourage all, no matter
how big or small the idea is, to join in and enter our competition! 

CAMPAIGN
ROLL-OUT TIME

NOVEMBER

Launch meeting with Finance and Comms
Brainstorm and create campaign collateral- email campaign, posters, intranet
visuals
Receive stats from Finance on current spending 
Collate current 'Big Save' stats eg page views, ideas submitted 
Automatic email response drafted for ideas submitted 
Competition and prizes agreed with Centerprise

DECEMBER

Draft and send e-shot announcing campaign and competition 
Issue Posters via email and Intranet page and link to submit forms
Launch included in Team brief 
Launch analysis of page views and email responses 
Inclusion in Corporate Bulletin
Make Signature banners available on Intranet page

JANUARY- MARCH

Monthly e-shot push
Final reminder poster
Corporate Bulletin reminder
Continued review of page views and email
Prepare post campaign survey on survey monkey

POST CAMPAIGN

Send out thank you email for all submissions and publish success of campaign
via page views and response.
Set up judge panel meeting and announce winner mid April
Included in e-shot is link to survey to find out how many people were aware of
the campaign
3 winning ideas to be assigned finance member of staff to progress idea

SUBMITTING
AN IDEA

ONLINE FORM

URL Link to an online form to be included on:
E-shots
Posters
Intranet
Signature Banner 

Example of form:

Once submitted, entrant will receive a 'thank you' message. Each entry will be
collated onto an excel CSV file which will be downloaded monthly for review and
sent to Finance Lead. 

SUBMITTING
AN IDEA

EMAIL & POST

Designated email address to be created: [email protected] 
Email to be included in all collateral and set up to be managed by a Finance Lead. 
Each entry submitted will need to be collated into a spreadsheet for review. 
Automatic response from [email protected] to be drafted and designed.
Example of automatic response:

Postal address TBC.

BRIGHT SAMPLE COPY
IDEAS

Have your say. Help us save.

SUBMISSION FORM

Name:
Job Title:
Department:
Email:
Contact Number:
Your Bright Idea (Max 250 words):

BRIGHT
IDEAS

Have your say. Help us save.

DO YOU HAVE AN IDEA THAT WILL IMPROVE
WHAT WE DO AT BETSI CADWALADR
UNIVERSITY HEALTH BOARD?

We are calling all staff to share your ideas, no matter how big or
small, on where we can:

IMPROVE EFFICIENCY

REDUCE WASTEFUL PRACTISES

ADD VALUE FOR MONEY

HOW CAN YOU HELP?

We know that the best ideas come from our staff.
You can help by sharing your best ideas!

There may be something you see every day
 at work that you think slows you or your
 colleagues down, “gets in the way” of your job,
or wastes money or resources. If you have a
'Bright Idea'on how to solve the problem,
then we want to hear about it.

BRIGHT
IDEAS

Have your say. Help us save.

DID YOU KNOW?

We print a lot! With 17,000 members of staff, the cost of all
cartridges adds up. £XXXX is spent every year on colour
cartridges.

We use approx XXXX batteries to run essential medical
equipment perhaps. If we switched to rechargeable we could
save as much as £XXXX? 
Turning off unnecessary electric lights could reduce our
average energy bill by up to XX% 

HOW CAN YOU HELP?

If you have a 'Bright Idea' then we want to hear about it.
Submit your idea today and enter our fantastic
competition sponsored by Centerprise. 

CLICK HERE TO ENTER