H T R E A L T Y G R O U P

HT REALTY
GROUP

THE BEST HOMES IN THE BRONX

“The problem with real estate is
that it’s local. You have to

understand the local market.” 

–Robert Kiyosaki

01 HT Realty Group

Contents

03 Why Choose HT Realty Group?
07 Bronx County Map
10 Our Story
12 Our Mission-Vision
13 About the owner
14 HT Realty Group Team
15 Real Estate Trends
17 Marketing Statistics

20 Home Pricing Factors
21 Setting the Price Right
23 Preparing your home

25 Our Marketing Approach
28 Marketing Timetable
29 Our Marketing Plan
34 Marketing Tools
35 Closing Process
38 Consulation to Closing
39 Testimonials on Zillow

44 Our Different Services
46 Contact us

HT Realty Group 02

Why choose the HT Realty Group?

Our company is a respected top agency in
Bronx, New York. Alex Huang, the owner, has

been the consistent #1 in Transactions
Number on HGMLS Matrix Ranking Report.

03

OUR HIGH
SALES RATE

175+

properties sold* in
BRONX area since

April 2017

We are selling at a rate of 1
property every 5 days!

68+ million

worth of properties sold

as of November 2019

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NUMBER OF RESIDENTIAL

7 9HOUSES SOLD*
NUMBER OF APARTMENTS

9 6SOLD*
5WE ARE AVERAGING ONE

PROPERTY SOLD EVERY
5 DAYS!
*April 2017 - November 2019

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Bronx County Map

Parkchester

Pelham Bay

LEGEND
Location

$ - Sold Price

09 HT Realty Group

Our Story

Alex Huang founded HT REALTY GROUP,
formerly known as Han Tang Realty Inc., in 2017.

With solid experience working for a real estate
company and bold confidence, Alex decided to
start his own firm. The brokerage undoubtedly
became the fastest growing real estate agency
under Alex’s leadership, who held a vision of
building a company that is founded on Honesty
and Trust. A well-trained team of full-time real
estate professionals continually strive to provide

top quality service for individual clients and
customers.

This top-notch realty brokerage specializes in
residential and commercial properties, co-ops,
condos, and other property investments in the

Bronx County.

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Our Mission -Vision

Our mission is to be the preferred real estate
brokerage of choice in the Bronx and its
communities.

Our Goals

Honesty

Our clients deserve the very best. We provide service with
utmost integrity based on their best interests as our main

priority. Our goal is to deliver excellence by exceeding
our clients' expectations and providing world-class
service with market-leading expertise.

Trust

Relationships are important to us. With passion and in
the spirit of trust, we connect renters and buyers to their

new homes and property owners.

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ALEX HUANG

Owner &
Licensed Real Estate Broker

PROFESSIONAL BACKGROUND

Alex Huang is a full time owner and a broker at HT
Realty Group and has been a licensed realtor since
2013.

Alex was the top salesman for 10 years in China before
moving to the US in 2008. He's been living in New
York City ever since. He ranks #1 in Transactions
Number on HGMLS Matrix Ranking Report in Bronx
County and has sold over 200+ properties to date.

Alex is a soft-spoken, low-profile businessman,
qualities that fully complement his clear vision and
sharp-strategy.

Aside from real estate, Alex loves playing basketball,
walking his dog in the morning, reading a lot of books,
and traveling to discover new places.

EXPERTISE

Selling commercial and residential properties
(including single or multi-family house),
condominiums and cooperatives.
Knowledgeable analysis of property values and market
trends.

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HT Realty Group Team

EXCEEDING YOUR EXPECTATIONS

Annie Ying Dong Baylie Chan Jonathan Yang

Licensed R.E Salesperson Licensed R.E Salesperson LIcensed R.E Salesperson

(646)-386-6933 (551)-358-8279 (929) 394-9877

Maria Chevere Michael Yong Lin Rimo Mao

Licensed R.E Salesperson Licensed R.E Salesperson Licensed R.E Salesperson

(917)-557-2565 (917)-981-0085 (347-488-6339)

Robert Guarneri Tommy Fernandez

Real Estate Consultant Licensed R.E Salesperson
(315)-749-5160
(917)-294-2214
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Real Estate
Trends

RISING PRICES
Prices are expected to rise, but on a much slower space than
2018 and 2019. This slowdown is due to an increased mortgage
interest. A nice profit may be on the horizon! The number of
homes sold next year is still expected to rise, even if it’s at a slow
pace. That’s great news for sellers!

CHANGING MORTGAGE INTERESTS

Mortgage interest rates are on the rise after years of being at a
standstill. Interest rates are projected to increase at an average of
5% for a 30-year mortgage and 4.4% for a 15-year mortgage.
The increase basically means more people are willing to spend and
to borrow. Still, expect things to be a little different next year as
buyers and sellers adjust to these changes.

HOME BUYER PROFILE

Millennials are now taking over the homeowner leaderboard from
the baby boomers and the GenX. They’re getting older and finding
stable careers. Their household income has increased to $88,200,
and they’re looking to buy their first homes in middle and upper-
middle class neighborhoods. This works out perfectly for them as
more baby boomers are retiring and downsizing. In the next few
years, millennials will lead the way in number of mortgages,
followed by Gen X and then by the boomers.

INCREASE IN EQUITY

Equity (what your home is worth minus how much you owe on it)
will likely continue to increase by 2–6% each year until 2020. With
most housing market at low risk for a downturn, the 2018 Housing
and Mortgage Market Review estimates home prices will continue
to rise for the next couple of years, with annual increase of 2–6%.
Continue to monitor how much your home is worth to make sure
your equity is going up. From what we can see, the real estate
market is not going to crash. Regardless of your neighborhood,
buyers are interested.

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BRONX NEW YORK

What does the MARKET say?

A typical home seller in 2017 was 55 years of age, had a median household income of $98,800,
and lived in their home for 9 years.
91% of sellers were assisted by a real estate agent when selling their home.
Recent sellers typically sold their homes for 99% of the listing price, and 23% reported reducing
the asking price at least once.
A typical home sold was on the market for 3 weeks.
39% of sellers who used a real estate agent found their agents through a referral by friends or
family, and 24% used the agent they previously worked with to buy or sell a home.
Sellers who definitely would use same agent again: 69%

FSBO (For Sale by Owner) Statistics
FSBOs accounted for 7% of home sales in 2017. The typical FSBO home sold for $200,000
compared to $265,500 for agent-assisted home sales.
Most difficult tasks for FSBO sellers:
Getting the right price: 17%
Understanding and performing paperwork: 12%
Selling within the planned length of time: 5%
Preparing/fixing up home for sale: 8%
Having enough time to devote to all aspects of the sale: 3%

*Source: National Association of Realtors 2019 Statistics

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78%

OF PEOPLE WANT TO
OWN THEIR OWN
HOME

7/10

PEOPLE CURRENTLY
RENT THEIR HOMES

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Home Pricing
Factors

Price
Location
Size
Style
Condition
Amenities
Property preparation

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Setting the
Right Price

OVER MARKET VALUE
A lot of sellers feel like there’s that one buyer out there
that’s going to pay way over market value for their
home. But that just doesn’t exist. Even if a buyer falls in
love with the home, they’re still going to be looking at
the comps. No buyer wants to overpay.

FAIR MARKET VALUE
Fair market value is the price at which the property
would change hands between a willing buyer and a
willing seller, neither being under any compulsion to
buy nor to sell and both having reasonable knowledge
of relevant facts.
UNDER MARKET VALUE
Unusual circumstances can affect fair market value. For
example, a bank-owned real estate property, known as
REO, may be listed for sale at considerably less than a
similar property in the same neighborhood because the
bank wants to sell the property quickly to recoup its
money. Homeowners of other properties in the
neighborhood might have to lower their asking price if
they want to sell under those unusual circumstances.

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Preparing Your Home

Improve your landscaping.
Clean the outside.
Make repairs.
Make the front door
inviting.
Buy a new welcome mat.
Remove clutter and
depersonalize.
Organize closets and
drawers.
Make every surface shine.
Take color down a notch.
Eliminate bad odors.

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Our Marketing
Approach

PREPARING

Staging, posting and photography

MERCHANDISING

Making brochures, signs and listing postcards

ONLINE PROMOTION

Social media maketing, Facebook, Instagram, We Chat,
Google marketing, posting on MLS and ZILLOW and email
marketing

OFFLINE PROMOTION

Open house, mega open house and private viewing

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Marketing
Time Table

PRIOR TO FIRST SHOWING

Photography
Staging
Listing the property online
Open house for local agents

WEEK ONE ON MARKET

Open house for local neighbor
Mega open house

WEEK TWO ON MARKET

Open House
Check all proposals /offers
Compare offers and inform sellers

WEEK THREE ON MARKET

Open house for online clients
Compare offers and proposals

WEEK FOUR ON MARKET

Choosing the right buyer
Start the closing process

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OUR
MARKETING
PLAN

PREPARE YOUR HOME FOR SALE

We suggest to clean and declutter home to improve
curb appeal.
Make necessary repairs on the house. Provide
complimentary consultation with staging service
Provide home evaluation to make suggestions on how
to make your home more appealing to buyers.
Take high resolution professional photos  and submit
them to MLS.

COMPARATIVE MARKET ANALYSIS (CMA)

A comparative market analysis is an examination of
the prices at which similar properties in the same
area were recently sold. Real estate agents perform a
comparative market analysis for their clients to help
them determine a price to list when selling their
home or a price to offer when buying a home. Since
no two properties are identical, agents make
adjustments for the differences between the sold
properties and the one that is about to be purchased
or listed to determine a fair offer or sale price.
Essentially, a comparative market analysis is a less-
sophisticated version of a formal, professional
appraisal.

Thoroughly research current listings within the
neighborhood, those that did not sell and past sold
properties to determine market value.
Visit and preview similar properties that are on
the market in the listing area
Call agents to discuss activity on the comparable
properties listed in the area

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ONLINE PROMOTIONS

We advertise listings on our website -
www.HanTangRealty.com
MLS - Multiple Listing Service website including

Zillow
Trulia
Realtor.com
Hotpads
etc.
Social Media
Facebook business page
Google business
Instagram
WeChat
Twitter
Craigslist
Pinterest
YouTube
Setting up a strategic Facebook and Google marketing
campaign to attract nearby buyers.
Designing an effective email marketing campaign via
weekly or monthly e-newsletter
Uploading a video / photo montage on YouTube.

OFFLINE PROMOTIONS

Advertising the listings to our ready buyers, and to
our qualified buyers in my our database.
Designing a professional property brochure and flyer
Promoting the listing to TOP REALTORS in the
market, local active agents and especially realtors
that we’ve previously done business with.
Utilizing team of sales associated to call or go door to
door to all neighbors.
Installing signs with number to call or text for instant
home info and photos.
Posting flyers and directional signs within the
neighborhood (where permitted).
Providing a combo / electronic lockbox

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GUARANTEE
Utilize cancellation guarantee. 100% satisfaction
Guarantee easy exit listing agreement
Communication Guarantee: "I’ll return your call or
message within four business hours or we’ll credit
you $100 at closing ."

OTHER SERVICES
Refer to strategic business partners if needed
(mortgage lenders, attorneys, painters, cleaner,
appraisers, inspectors etc.)
Prepare a net sales proceeds sheet to project seller
expenses and closing costs.

FEEDBACK TO SELLER
Contact agents after every showing to request
feedback
Providing the seller with a weekly written or verbal
activity and feedback report
Informing the seller through email about marketing
analysis update or any activity on the neighborhood.

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Marketing Tools

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The Closing
Process

ACCEPTING PURCHASE OFFERS SECURE TITLE

We will go over all of the offers and select the best The seller typically prepares the real estate deed,
and highest offer. usually with the help of a title company or an
attorney to ensure that the property transfers
COORDINATING A HOME INSPECTION successfully.

The goal of a home inspection is to look for minor SCHEDULE CLOSING
and major defects, such as structural problems,
faulty appliances, and elements that may violate Get a clearance letter from lender.
local building codes. We'll make sure everything is We will be there to answer any questions or concerns
in order prior to inspection. you may have, but hopefully most have already been
answered prior. The settlement agent will be in
DRAFTING THE INITIAL CONTRACT charge, walking everyone through the closing
documents.
A purchase and sale agreement is a real estate
contract. It’s a written agreement between the
buyer and seller to transact real estate. The buyer
agrees to pay an agreed-upon amount for the
property, and he seller agrees to convey the deed
to the property. We'll make sure that every details
(price etc), deadlines, contingencies, are clearly
listed on the contract. Buyer signs the contract
first followed by the seller.

KEEPING TRACK OF THE BUYERS LOAN

As underwriting can take a month or longer, buyer's
loan approval typically comes through toward the
end of the closing process. This is the last major
piece that needs to fall into place for your closing to
proceed as scheduled. If the buyer is borrowing
money for the purchase, the mortgage lender will
arrange for a professional appraisal. This is done so
the lender can be confident that the amount of
money they're lending to the buyer is in line with the
market value of the home in case the lender needs to
repossess the house.

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Consultation to Closing

Initial Pricing Staging Prepare Marketing
Consultation Materials

Prepare for Open Launch Marketing Update seller with Negotiate offers

House Campaign offers

Drafting initial Coordinate home Keep track of Assist at the
contract inspection buyers loan closing

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Testimonials on Zillow

HOUSE BUYER - GTPING2015

"Alex was very professionaland gave us honestt
input and solid advice on buying a property. He kept
us informed at every step in the process of buying.
Alex is trustworthy, genuine, kind, personable. He
always had our interests in mind. we couldn't have
asked for anything more."

HOUSE RENTER - LISA PONCE DE LEON

"Great service very helpful I will recommend to my
family and friends. Beautiful apartment the best
realty I been to. Communication is great whenever I
needed a question ask they will answers back
quickly."

FIRST TIME HOUSE BUYER - ZUSER20140613055617388

"I'm a first time buyer looking for a reasonable one bedroom coop apt when I found
Alex online. Alex helped me from beginning to end with always on call, always explain
and always present availability. He spots coop management warning signs and steer me
away from problems. He instantly knew  apartment structure and fixture issues upon
viewing. No matter how busy, he makes time to get back to me in, oh, 10 min tops.
When we finally found my apartment, he got the already reasonable price lowered even
more."

BOUGHT A CONDO HOME - YJIA0021

"I just finished closing today and became first time home owner!!! I'm so excited about
the new place and so thankful and glad I had Alex to be my realtor. He made the whole
process efficient, smooth and pleasant. He's knowledgeable and always patient with all
my questions. He always responds very  fast and had great attitude! I highly recommend
him to anyone who plans to buy and sell homes!!"

BOUGHT A SINGLE FAMILY HOME - LOVERFOOL

"A professional real estate agent with great
passion in his own career. We start our house
hunting from October 2017, and have our house
closing today. Alex is the one give us a lot help
in this house hunting journey. As a frist home
buyer with zero experience and know nothing
about bronx area, He always be patient and
helpful, "

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BOUGHT A MULTI FAMILY HOME - LINWEI510

"I spent many days of him .working very hard to suit my needs. He is quiet, but very
professional . He was able to listen to my needs and offer suggestions that matched my
needs. Even after I bought house! He is very very nice guy!"

SOLD A CONDO HOME IN 2019 -
HELENROSE GIBSON

"Alex was very courteous and professional and
sought the best $$ for my condo. He was in
constant communication with me..and came to
my rescue a few times without hesitation. I
recommend Alex to anyone who wants to rent or
sell...he’ll get it done. My pleasure working with
Alex."

BOUGHT AND SOLD A CONDO HOME -
JAYCHEN8

Alex is professional, patient and responsible
all the way through the buying process. We
are the first home buyer, he make our home
buying journey stressless! Definitely
recommended....!1

SOLD A SINGLE FAMILY HOME - ANITAIPS

"Our experience with Alex was really great! He helped us in selling our house and at
times proved fairly difficult for various reasons, but he stayed patient and informative
the whole way through. He was also incredibly responsive to ALL of our questions and
needs. I would ABSOLUTELY call Alex  again and recommend him to anyone who wants
to have a great person looking out for them during this challenging process. Alex was
a shining star in our entire selling process. For me, I thought selling the house would
be the most stressful part of the process, but Alex was incredible and we are very
happy with the results.
Highly recommended."

BOUGHT A HOME IN 2017 - USER57228474

"Alex is very professional, tending to my needs/requests, and responsive when needed.
He helped me to choose from the best offer and get the contract signed within cupo
weeks, If you are looking for a new home or sale a property, Alex will be the men. I’m
highly recommend him to you!!"

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BOUGHT A APARTMENT HOME IN 2017 -
ZUSER20170708165651624

I was looking to buy a condo in Parkchester.
After a few looks and within one month I was
able to finish my purchase because Alex helped
me win a hidden bidding. He also provided me
services and advice about decoration and
renovations. He is an agent with lots of
experience.

BOUGHT AND SOLD A CONDO - TINYAN YIP

Alex gets things done! Working with him
ensured that our process to both buy and sell
our property went smoothly. He was patient and
very very responsive. I recommend him highly.

BOUGHT A CONDO HOME - ZUSER20160306140906771

Alex is having a good knowledge of the areas in The Bronx. He provides quick
responses to me and the related parties. He also assures the process of sale going
smoothly. I strongly recommend him and his professional service to my friends.

BOUGHT A SINGLE FAMILY HOME - GJINHUNG

Alex is professional, helpful and best of all very patient. Alex assisted us in purchasing house
last year and being our first time, we had a lot of questions. Alex took his time and made himself
available to answer all our questions which gave us great confidence in choosing our house. He
was in  constant communication with us and seller to make sure everyone wins. I walked away a
happy camper and highly recommend him to anyone looking to purchase a house. Thank you Alex!

BOUGHT A MULTI FAMILY HOME - FENGLIN86

Alex helped me bought a house last year. The
process took close to eight months. Being a
first-time home buyer I had countless questions,
and He was patient with me throughout the
whole process. He is humble and understanding
at the same time knowledgeable about his
profession. Would and already  have
recommended to friends and families.

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Owning a home is a keystone
of wealth - both financial
affluence and emotional
security.

- Suze Orman

HT Realty Group 42

43 HT Realty Group

Our Different
Services

REAL ESTATE
PURCHASING
REAL ESTATE
LISTING
RENTAL AND
PROPERTY
MANAGEMENT

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45 HT Realty Group

CONTACT US

ADDRESS

3043 BUHRE AVE.
BRONX, NY 10461

EMAIL

INFO@HANTANGREALTY.COM

WEBSITE

WWW.HANTANGREALTY.COM

TELEPHONE

+1 (718) 513 1111

FAX/TEL

+1 (718) 513 1142

FACEBOOK

HTTPS://WWW.FACEBOOK.COM
/HANTANGREALTY/

INSTAGRAM

@HANTANGREALTY

WECHAT

ALEX894798511

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47 HT Realty Group

It’s not about the money,
though that’s nice to have. At

the end of the day, it’s really
about matching the right
buyer to the right seller.
We’re matchmakers,
real estate matchmakers. 

–Valerie Fitzgerald

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NOTES

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