Latimer - Agency

Latimer

Where audiences shape their world



Latimer is a production company based in us to have the needed knowledge to keep im-
London that co-creates innovative digital proving our work methods.
media. Each part of a project involves young
people and targets young public. This news- Latimer divided all their work into 3 parts :
tart-up is constantly evolving and aims to be
international in the next few years. The INSIGHTS helping organisations grow
through co-created thinking, an approach to
Latimer’s main objective is to create and dis- insights and innovation that brings audiences
tribute both marketing and communication and service providers closer together than ever
campaigns, working closely with young talents before.
thirsty of digital medias knowledge.
The CONTENTBROADCAST Audience first
Latimer decided to distinguish itself by creating content including award winning documenta-
its proper communication tools, by trying to get ry, factual entertainment, branded content and
closer to young people and to better unders- short form video that has unprecedented cut-
tand what they expect and what their goals are. through.

Latimer regularly participates in group dis- The AUDIENCES Working with our global
cussion, organize innovation workshops, and network of youth influencers, tastemakers and
constantly interacts with young adults to co- publishers gives our clients instant and authen-
create. tic reach to millions.

This approach reinforce continually the unders- Latimer group co-creat directly with audiences
tanding of what the youth desire and helps to produce INSIGHTS, AWARD WINNING
CONTENT & GLOBAL CAMPAIGNS.

Matt Hay Jack Woodcraft

MANAGING DIRECTOR STRATEGY DIRECTOR

Matt is one of the founder of latimer, he is the Jack is one of the founder of latimer, he is the
managing director of the agency. strategy director of the agency.

His position is to manage the whole agency His position is to supervise the strategy part, all
and supervise all of the meetings of the campaign creation and all of the
planning for their clients. work for all of the meetings.

ALEXANDRE DEFOSSE

GRAPHIC DESIGNER

Creative passionate about digital art, social networks and new technologies.
Specialist/geek on Logo, Branding, Illustration,
Web/App Design & Typography.



BRANDING

LOGO
flyer & prints

ABOUT

THE BBC THREE PLAYGROUND IS AN ONLINE be reviewed and considered to be displayedand
CO-CREATION COMMUNITY WITH CREATIVE used as part of the BBC Three’s re-launch in
TALENTS WHOSE STORIES ARE WAITING TO 2016.You’ll have to create a Bulbshare profile
BE TOLD. THE OBJECTIVE IS TO PRODUCE using your Facebook account.
THOSE STORIES WITH THE TALENT AND PU-
BLISH THEM ON BBC THREE PLATFORMS. Once you’re all set up, you’ll be able to res-
pond via photo and text or video to BBC Three’s
The Playground is a pioneering scheme from weekly & monthly briefs.
BBC Three and Latimer to harness the creativity
of the nation’s young audiences and shape the Bulbshare is a platform where you will be able
future of content for the channel. to view and interact with and comment on other
members’ submissions and your work will be
You will be working alongside Latimer’s first able to be viewed by other Playground creatives.
class TV and content development team to
respond to the BBC Three briefs throughout the Your content has to be 100% your own, it can-
process. not be displayed publicly or commercially du-
ring the scheme, or be under contract
But how will it works ?
with any other organisation or person.
This is a national campaign and we’re taking it
digital. We have designed ‘Bulbshare’ the bes- You will be joining a collaborative creative com-
poke platform, created to house your creative munity with exclusive access to BBC Three.
efforts and allow them to be viewed and re-
viewed It’s a digital space where you give permission
for your ideas
by both BBC Three and Latimer.
to be reviewed, considered, displayed and po-
Using Bulbshare, you’ll showcase your ideas to tentially used across BBC Three platforms in-
cluding all social media.



Just
Run it

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Legacy 640 226 TBLheBgiCsaiTcshyree 624400 21236

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BMBaCrinTehrLeaemi

The The Playground Time out
Playground 64 273

Think This is
About it BBC Three

Closed 9 days left 240 136
Marine Lami earned this award for
submitting 100 Bulbshares.

428 369 BOS4E73 3d12263h 13min
53 947



Brief Upload accompanying stills
drawings or photographs.
The The Playground Follow Upload your video submission this
Playground 473 126 can be moving image, animation
or a photo-essay.
1 month left Use this section to upload a blog,
your treatment or accompanying
THE BRIEF written material.

You have two months to develop POPULAR
your passion project BULBSHARES
submission.
JOIN BRIEF
And there are no limits – this can
be about anything you

want, so think big and surprise us!
It may be that you’ve always had
a burning desire to make a particular

film or tell a particular story.
If you need some stimulous, pop
along to a drop-in session at Latimer
either in person or online and join in

one of our ‘pow-wows’ for
inspiration.

You can develop your idea in
any format,but ifit’s the written word,

please consider photography,
drawings or gifs to illustrate your

submission.

WHAT DO I HAVE TO DO ?





This is Only Think This is Only Think
BBC Three your BOSE About BBC Three your BOSE About

NIKE 672 briefs NIKE 672 briefs

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Gra Explore Gra Explore
Gooo Gooo
Online Liberty Online Liberty
Brands People MTV Brands People

MTV 639 briefs 639 briefs

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JLuesgtacy Bubble Just Just Nude What
for Bikers NPoupde WRuhnaitt for Bikers Sleep a Flat
Sleep a Flat
124 bulbshares
Channel 4 363 briefs Sean Stey 293 briefs
BBC Three 293 briefs BBC Three

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This is Only Think Elements Break Tatoo
BBC Three yBoruear kBOSE ATabtoouot Timer First
Elements Timer First
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NIKE 672 briefs Axelles Maison 486 briefs
BOSE 486 briefs BOSE

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Gra OAsnilainne LTiabkeerty Wild Asian Take
WGoilodo Culture this Dunk Wild West Culture this Dunk
Wild West
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MTV 529 briefs David Souery 529 briefs
The Playground The Playground
The 23 856 The
Playground 12 263 Playground
64 273
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Just Nude What
Ffolyr Bikers SBleelelap aTyFplaotgraphy Fly Bella Typography
Away Noche & Co Away Noche & Co
BBC Three Jane Smith
293 briefs 666 bulbshares

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Elements Break Tatoo
Timer First

BOSE 486 briefs Mathilde Bette 328 bulbshares

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8:08 AM 100% 8:08 AM 100%
brands
Nik Following Nik briefs awards
NIKE Joined top people
527 briefs
Following
Nike just do it ! Join Nikita Lami Following
37 days left Join 125 bulbshares

Nikita Lami Follow Nikolai Chaine Follow
125 bulbshares Follow 149 bulbshares
Follow
Nike and company Nikson Lefront Follow
1 month left 176 bulbshares

Nike SB shoes Nike Smooth Follow
24 days left 244 bulbshares

Nikolai Chaine Niky Servati Follow
149 bulbshares 174 bulbshares

Nikson Lefront Niko Fernandez Follow
176 bulbshares 648 bulbshares

Nike Smooth Nikolas Kil Follow
244 bulbshares 194 bulbshares

See more result... Nikol Madjarova Follow
374 bulbshares





Alex Dean 126
473

We work internationally and regularly
assist big brands in delivering
their message in a unique
and modern way.

REACTION

James Tattersfield
This looks great!
4 min ago

Thea Gajic
Excited!
17 min ago

Adi Alfa
I have some ideas but I don’t know if they’re
a bit “deep“
36 min ago

Emma-Hope Newitt
You can develop your idea in
any format,but ifit’s the written word.

36 min ago

Write your comment... Send



CO-CREATION

SOCIAL GOOD

YOUTH CULTURE

ABOUT

ONE OF THE BIGGEST PROJECT I WAS AS- For every other page you will find a full screen
SIGNED, WAS TO REBRAND THE AGENCY video header that will showcase the projects.
IDENTITY. NEW WEBSITE INCLUDING RES- Pages will include nice visuals and explanation.
PONSIVE VERSION, FOLLOWING THE NEW New categories were added to the new version.
GRAPHIC CHART THAT WE ELABORATED. FOR
THE WEBSITE, WE HAD TO THINK OF THE NE- The « join us » part, where you can apply for a
GATIVE PARTS OF THE PREVIOUS WEBSITE, job at Latimer, see available opportunities and
AND CREATED NEW WIREFRAMES. directly contact Latimer.

The new one is now composed of a full screen There is also the « team » part where you can
video background, and we let a full scrolling find the whole team and their role with a small
system aside, using pages by categories. biography.

There is the «  work  » part where it’s possible The « blog » part was completely redone with a
to find everything the agency created. You can design inspired by british newspaper. It’s one of
navigate through the works thanks to a filter the only page working with a scrolling system.
composed of «  Insights, Content & broadcast
and audiences. The responsive version is exactly the same
work, but was thought to be adapted and easy
The « about » part is way more simple. You will to use on mobile devices.
find more informations about the agency and
its composition such as the structure and the To finish, we worked on new business cards
employees. respecting the new brand identity staying
simple and using white and playing with their
3 colors.

WEB



WORK ABOUT CAREERS TEAM BLOG CONTACT

ABOUT

WE CO-CREATE DIRECTLY WITH AUDIENCES TO PRODUCE
INSIGHTS, AWARD WINNING CONTENT
AND GLOBAL CAMPAIGNS

Insights Content & Broadcast Audiences

Helping organisations grow through co-created Audience first content including award winning Working with our global network of youth
thinking, an approach to insights and innovation documentary, factual entertainment, branded influencers, tastemakers and publishers
gives our clients instant and authentic
that brings audiences and service providers content and short form video that has
closer together than ever before. unprecedented cut-through. reach to millions.

"The standard that must be reached in digital media"

ANDY DUNCAN - CHANNEL 4

Our Emmy award winning content team and broadcast sub department
specialises in co-creating content that reaches a new generation of viewers.
By co-creating all our content directly with audiences, we tell stories that speak

with an authentic voiceand create conversations online and off.

Our most current work includes a series for The Guardian on youth homelessness,
an advertising campaign for Bose, and a BBC Worldwide branded content partnership series.

Recent TV credits include a prime time pilot sitcom for ITV1 and the most controversial
documentary of 2014, ‘Going to the Dogs’, for the prestigious
Channel Four Cutting Edge strand.

MORAL MADMEN

“Clients are desperate to reach audiences and Latimer offer
a unique way of doing that.“

GOING TO THE DOGS WORK ABOUT CAREERS TEAM BLOG CONTACT

CONTENT - CHANNEL 4 A noisy, provocative documentary investigating the murky world ofUK dog
fighting for Channel Four’s prestigious Cutting Edge strand.

AIM

Following the 400% increase in dog fighting across the UK,
produce a peak-time documentary that explores the issue
and shines a light on animal cruelty.

RESULT

Generated mass awareness across digital
and every major newspaper.
Opened up a national debate on animal cruelty
and food production practices.

Received 4-star reviews:
“Going to the Dogs was undoubtedly a better, more
contextualized look than most at how poverty and lack of
opportunity can brutalise people.”

The Guardian

MORE PROJECTS

WORK ABOUT CAREERS TEAM BLOG CONTACT

latimer team

WE ARE ALL PASSIONATE, FORMING A LARGE CREATIVE FAMILY.
WORKING WITH AUDIENCES TO CO-CREATE MARKET
RESEARCH, CONTENT AND CAMPAIGNS.

MATTHEW HAY

FOUNDING DIRECTOR

THOMAS BENDER

CREATIVE

DAVID DROGA

CREATIVE CHAIRMAN

IONA RATCLIFFE

STRATEGIST

WORK ABOUT CAREERS TEAM BLOG CONTACT

JOIN US!

REFERRED TO BY THE GUARDIAN AS “MORAL MADMEN“
AND RECENTLY VOTED ONE THE UK’S 50 MOST
DISRUPTIVE COMPANIES

AVAILABLE ROLES

LATIMER GROUP IS A COMMUNICATIONS COMPANY THAT IS HELPING GLOBAL
AUDIENCES TO RESHAPE THE WORLD AROUND THEM.

We work collaboratively with audiences to co-create market research,
content and campaigns. Over the last few years, we have worked in 24 countries

for clients such as nike, adidas, the home office,
unicef, puma, itv and many more.

PRODUCT INTERN INSIGHT AND STRATEGY INSIGHT & STRATEGY
JUNIOR RESEARCHER INTERN

OFFICE MANAGER COMMUNITY MANAGER PRESS MANAGER





APP

WORK ACTIONAID

IN PARTNERSHIP WITH GLOBAL BRANDS & NGOS WE HAVE AUDIENCES
CO-CREATED WITH OVER 50,000 YOUNG PEOPLE IN
24 COUNTRIES WORLDWIDE BOOTS

Insights Content & Broadcast Audiences CONTENT

THE GUARDIAN & CENTRE POINT BOSE

CONTENT CONTENT

G SHOCK PLAN INTERNATIONAL

AUDIENCES CONTENT

STRATEGY

Work directly with the community affected by the issues
and partner with award-winning director,
Penny Woolcockto give the film
unprecedented authenticity.

GOING TO THE DOGS

CONTENT - CHANNEL 4

A noisy, provocative documentary investigating the RESULT
murky world ofUK dog fighting for Channel
Four’s prestigious Cutting Edge strand. Generated mass awareness across digital and every
major newspaper.
Opened up a national debate on animal cruelty and food
production practices.

Received 4-star reviews:
“Going to the Dogs was undoubtedly a better, more
contextualized look than most at how poverty and lack
of opportunity can brutalise people.”

The Guardian

AIM MORE PROJECTS

Following the 400% increase in dog fighting across the
UK, produce a peak-time documentary that explores the
issue and shines a light on animal cruelty.

ABOUT JOIN US!

WE CO-CREATE DIRECTLY WITH AUDIENCES TO PRODUCE REFERRED TO BY THE GUARDIAN AS “MORAL MADMEN“
INSIGHTS, AWARD WINNING CONTENT AND RECENTLY VOTED ONE THE UK’S 50 MOST
AND GLOBAL CAMPAIGNS DISRUPTIVE COMPANIES

Content & Broadcast AVAILABLE ROLES

Audience first content including award winning LATIMER GROUP IS A COMMUNICATIONS COMPANY THAT IS
documentary, factual entertainment, branded HELPING GLOBAL AUDIENCES TO RESHAPE
THE WORLD AROUND THEM.
content and short form video that has
unprecedented cut-through. We work collaboratively with audiences to co-create
market research, content and campaigns.
"The standard that must be
reached in digital media" Over the last few years, we have worked in 24 countries
for clients such as nike, adidas, the home office,
ANDY DUNCAN - CHANNEL 4 unicef, puma, itv and many more.

Our Emmy award winning content team and PRODUCT INTERN
broadcast sub department specialises in
co-creating content that reaches a new INSIGHT AND STRATEGY
generation of viewers. JUNIOR RESEARCHER
By co-creating all our content directly with

audiences, we tell stories that speak with an
authentic voice and create conversations
online and off.

Our most current work includes a series for
The Guardian on youth homelessness, an advertising

campaign for Bose, and a BBC Worldwide branded
content partnership series.





LATIMER’S BRAND REFRESH OF LAST NEWS
ACTIONAID’S BOLLOCKS TO POVERTY
LAUNCHED AT BOXPARK WITH HYPE. JOIN THE BBC THREE
PLAYGROUND!
June 22, 2015
November 27, 2015
HYPE. & BOLLOCKS
READ MORE
This month the HYPE. & Bollocks to Poverty Fashion
Collection launched at Boxpark in Shoreditch. LATIMER AND THE
We danced. We drank. And we bought the limited BFI HOST THE
edition range. #25ANDUNDER
Back in March, global human rights movement LAUNCH EVENT
ActionAid partnered up with Latimer to commission
brand refresh for their youth arm, Bollocks to Poverty a November 12, 2015
creative movement standing up for the rights of young
people in extreme poverty. READ MORE
Our brand refresh was anchored around creating an
identity that resonated with the vibrancy of the music RECENT CO-CREATION
and fashion partners with which Bollocks to Poverty WORKSHOP PROVIDES
were keen to engage, whilst also capturing the activism LATIMER WITH
with which ActionAid have become synonymous. MEANINGFUL INSIGHT
To this end we co-created with young taste-makers from
the world of fashion and music to produce a brand with October 14, 2015
optimum market fit.
The end result? A new-look Bollocks to Poverty and an READ MORE
exclusive festival clothing collection with iconic British
streetwear brand HYPE. to support Nepal following the CANNES LIONS:
recent earthquakes and a new look website. THE POWER OF SOCIAL
GOOD MARKETING

LATIMER TEAM THOMAS BENDER

LATIMER GROUP IS A COMMUNICATIONS COMPANY THAT CREATIVE
IS HELPING GLOBAL AUDIENCES TO RESHAPE
THE WORLD AROUND THEM. BRUNO MAST

MARKETING

Jack Woodcraft DAVID DROGA

FOUNDING DIRECTOR CREATIVE CHAIRMAN

MATTHEW HAY sUZY JOHNSON

FOUNDING DIRECTOR STRATEGIST

BUSINESS CARD









branding

LOGO

flyer & prints

ABOUT

BASSMATTIC IS A KNOWN DJ IN LONDON We choose a font that was a mix between mo-
THANKS TO ITS MUSIC AND WORK. HIS dern and classical, which was a request of the
MUSIC IS CONSIDERED AS A MIX BETWEEN client. He is keen for the music and the label to
DRUM AND BASS AND UNDERGROUND. LATI- be quality but not take itself too seriously.
MER USED HIS SERVICES FOR THE AGENCY’S
PARTY. To finish, the client wanted a second logo, for
his record label and for his group.
The briefing was to create his new logo, respec-
ting the client needs. It is named Psycho Sexy, and we decided to go
with a trashy and explosive illustration, playing
We decided to go with an Hollow Man illustra- with new colors and creating a difference
tion, by keeping a dark spirit, only playing with between Bassmatic and Psycho Sexy.
shadows.
An explosion of colors still on a black back-
A flash green was chosen to increase the ground, to create more contrast and respect the
contrast with the black, and make the logo graphic identity requested.
come out.