UJAMAA

MOVEMENT IS MEDICINE
COMPANY PROFILE


CONTENTS




ABOUT
US


Ujamaa Ortho, is a people-centric medical device company with orthopae- dic implants at the heart of our operation. Ujamaa is a kiSwahili word meaning co-operative economics and it is upon this foundation that the company is built. UJAMAA is a level 1 BBBEE contributor and a licensed distributor of orthopaedic implants in South Africa.
The global orthopaedic trauma fixation market was worth 7.52 billion USD in 2017 and it is estimated to grow to 11.42 billion USD by 2023 with a compound annual growth rate of 7.21% between 2017 and 2023. South Africa’s medical de- vices industry was estimated at 1,774 billion USD in 2018 with fixation devices constituting 45 million USD with projected growth to 51 million USD by 2020. In a net import market constituted of foreign multinationals and their local subsidiar- ies, with small scale manufacturing of surgical instruments, spine and arthroplas- ty products. UJAMAA is well positioned as the only 100% African, youth-owned, company in the sector.
Having being established in 2017, UJAMAA is operational in three provinces and is active in both public and private healthcare sectors. We provide top quality products along with a reliable bespoke service to our clients, excellence is our default setting. Supporting our clients and staff’s professional development is a key component of the company as it is only through a commitment to life-long learning that we can provide innovative products to our patients and a quintes- sential service to our clients.
4


VIS
IO N


To restore the dignity of the African continent.
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OUR STORY


In 2016, the birth of the idea to start an African orthopaedic implant business was at Chris Hani Baragwanath Academic Hospital where our founder, Dr Oatile Phakathi, was operating with his mentor, Dr Nkhodiseni Sikhauli. Whilst scrubbing before entering the operating room, the two colleagues made an observation that besides the pa- tient and the personnel in theatre an overwhelming majority of the equipment which are crucial in successfully carrying out a surgical pro- cedure were all foreign imports constituting close to 100% of ortho- paedic implants and equipment.
Having been inspired into public service by Pan-African liberation philosophies from Biko to Du Bois, Fela to Fanon, Sobukwe to Sankara, Ngugi to Nyere. Oatile felt duty-bound to draw from the teachings of these great minds and stand up and be counted for and contribute to the “final liberation” of the continent. That being the restoration of the continents dignity through it’s rightful economic participation. Commencing his orthopaedic surgery training in 2017, Oatile along with a carefully picked team incorporated Ujamaa Ortho (Pty) Ltd. While deepening his orthopaedic knowledge Oatile also travelled across Europe and Asia to better understand the orthopaedic value chain. During this time Oatile and Co-Founder Papama Matsiliza, who has a strong financial background in accounting and auditing, were also learning about the local economics and regulatory frameworks gov- erning the orthopaedic implant market.
In early 2018 UJAMAA began distributing orthopaedic trauma implants with rapid access into three provinces and into both public and private sectors. UJAMAA proved profitable in it’s first year of operating and in 2019, after completing half of his orthopaedic surgery specialist train- ing, Oatile decided to join Papama on a full-time basis and focus their collective efforts, strengths and skillsets in realizing the dream that was borne out of a need that was greater than either of their individual career aspirations.
Oatile and Papama seek to leverage their collective knowledge base and complimentary skillset to create an Afri-centric orthopaedic devic- es manufacturer where local orthopaedic surgeons can contribute to the development of the next generation of orthopaedic technologies whilst creating a new industry in South-Africa to service the continent.
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OUR MISSION


To take a step towards a sustainable, socially-conscious, locally produced, African orthopaedic implant business. Through collaboration with orthopaedic surgeons we seek to restore the patients musculoskeletal function so that they can live holistic and productive lives.
8


VALUES


INTEGRITY SERVICE
PAN – AFRICAN TRANSPARENT INCLUSIVE


MOVE
MENT IS MEDICINE


As the worlds population continues to rise, along with increasing life-expectancy, the role of the orthopaedic surgeon is key in managing the worlds rising morbidity. In the developed world total hip and total knee replacements are the second and third most common elective procedures. The World Health Organiza- tion (WHO) estimates that 10% of men and 18% of women over the age of 60 have symptomatic osteoarthritis. The WHO also states that 10% of global mortality is due to accident and emergencies, and the morbidities arising therein contribute a major burden on healthcare systems. The vast majority of this trauma occurring the developing world.
Musculoskeletal health and function is vital to ones ability to perform their work and contribute to their family and societies well-being. More importantly physical activity has been shown to decrease the rates of all cause mortality, including coronary heart disease, type 2 diabetes, colon and breast cancer as well is lower the levels of depression.
Orthopaedic care is of paramount importance to the restoration of any loss of function arising from the musculoskeletal system, with the aid of superior quality medical devices, delivered with quintes- sential service, provided by UJAMAA. The aim of which is to get patients back to their best physical health in order for them to live full, productive lives.
At UJAMAA we do not only focus on restoring the patients functional abilities but we also seek to optimize the orthopaedic surgeon’s physical status by advocating for and facilitating a more active lifestyle so that they can be at their best in order to perform at their peak when caring for their patients.
This is why we say movement is medicine and medicine for movement is UJAMAA!
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DR.
OATILE PHAKATI


Founder and Chief Executive Officer of Ujamaa Ortho. Oatile holds a Bachelor of Medicine and Surgery from UCT and a deep understanding of orthopaedic surgery, as well as an extensive network, having passed 2 of the 3 Fellowship of the College of Orthopaedic Surgeons and having worked across multiple orthopeadic surgery departments in South Africa.
In the past Oatile has served as the Internal Program Manager of the World Economic Forum (WEF) Global Shapers Commu- nity, a network of hubs developed and led by young people dedicated to making a contribution to their communities. In addition to this, he also serves as the Chairperson of the Bosele Foundation Trust, an education trust, a position he has held since the foundation’s inception in 2014.
Oatile is a passionate team-player, a motivated leader, and a socially conscious individual who steers in the direction of new learning opportunities and personal and professional growth.
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PAPAMA MATSILIZA


Papama is a founding member leading the company as Man- aging Director from inception and is currently responsible for the operational and financial functions. Papama holds a Bache- lor of Commerce degree from UCT.
Prior to joining UJAMAA, Papama worked at one of the top 4 auditing firms where he was exposed to clients in healthcare, diverse engineering projects and private equity. The knowl- edge and skills he developed during this tenure sparked his keen interest for business and its ability to add value to the lives of people.
Papama’s passion for youth development sees him involved in Youth Quake SA, which is an NPO whose vision is to mobilise, unite and equip the youth for a brighter future.
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MPHELETSO MOOPELOA


Product Specialist, North-West team leader. Mpheletso is well
versed with theatre etiquette having worked in a number of hospitals as a theatre technician for over 5 years. During this time she was responsible for various operating rooms, including orthopaedic surgery. Mpheletso also brings a rich experience of the orthopaedic industry having been exposed to a multitude of products and accumulating sales knowledge from her career in orthopaedic device sales spanning 3 multi- national companies.
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CELIMPILO KUNENE


Product Specialist, Gauteng team leader. With a back- ground in nursing and theatre training, combined with his 13 year career in senior sales positions at two of the top 3 orthopaedic trauma companies, Celimpilo is best suited to lead Ujamaa’s growth in Gauteng having proven himself as a reliable and empathic leader with deep knowledge of orthopaedic trauma.
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Wherever the art of medicine is loved there is also a love of humanity. -Hippocrates


For more information visit: www.ujamaa.ortho