Call 2 Men, Memphis 2023 Strategic & Operational Plan (Draft) Not For Distribution 1/14/23 Thank You! As Director of Call 2 Men I want to thank all of the men and young boys from across greater Memphis who have join forces for a common cause, which is to save our community. We are committed to working together to bring about change in our community and we hope you will join us in this very important mission. Please keep our organization in your prayers…etc. Mr. Buford, rewrite in your own words. Mr. Terryl Buford Founder/Director
C2M Strategic & Operational Plan (Draft) – Not for Distribution 1 | P a g e Call 2 Men Operational Plan (Draft) DB = Daryl Buford TB = Terryl Buford CW = Curtis Weathers PT = Planning Team GB = Governing Board LP = Leadership Panel PRF = Public Relations Firm [email protected] [email protected] Goal 1: By the end of the 2023 calendar year, Call 2 Men will formally establish, build, and strengthen our non-profit organization. Objective 1: Establish Call 2 Men as a viable non-profit organization and introduce it to the community. Strategy 1: Apply for a 501c3 designation with IRS. Action Steps: Who’s Responsible Date of Completion % Complete Comments 1. Research the steps for applying for a 501c3 designation with IRS. DB 02/28/2023 100% 2. Present findings to planning team. DB 02/30/2023 100% 3. Develop application and secure necessary funding. DB, TB 02/30/2023 100% 4. Submit 501c3 application. DB, TB 03/05/2023 100% Strategy 2: Create and launch organization’s marketing plan. Action Steps: Who’s Responsible Date of Completion % Complete Comments 1. Develop draft of comprehensive C2M marking plan. CW, TB, GB 03/28/2023 0% 2. Present draft to planning team. CW, TB, GB 03/15/2023 0% 3. Share draft with board members. CW, TB, GB 03/28/2023 0% 4. Adopt marketing plan and move forward with implementation. PT 04/01/2023 0% Strategy 3: Create organizations operational plan. Action Steps: Who’s Responsible Date of Completion % Complete Comments 1. Develop draft of comprehensive C2M operational plan. PT 03/30/2023 100% We pretty much have a draft of the operational plan completed, we just need to add modifications, edit, and present. 2. Present draft to planning team. PT 03/30/2023 100% 3. Share draft with board members. GB 03/30/2023 10% We do not yet have board members 4. Adopt operational plan and move forward with implementation. PT, GB 03/30/2023 90% We have adopted operational plan without approval of board Objective 2: Strengthen the organization by establishing formal officers and governing board. Strategy 1: Create list of potential board members. Action Steps: Who’s Responsible Date of Completion % Complete Comments 1. Develop list of possible C2M board members. PT/Cory Williams 03/15/2023 100% 2. Review and finalize the list. PT/Cory Williams 03/15/2023 10%
C2M Strategic & Operational Plan (Draft) – Not for Distribution 2 | P a g e 3. Reach out (email/call) to list of candidates to determine their interest. PT 03/30/2023 10% 4. Extend invitation and invite them aboard. PT 03/30/2023 10% Strategy 2: Create/approve organization’s by-laws. Action Steps: Who’s Responsible Date of Completion % Complete Comments 1. Develop draft of C2M by-laws. CW 03/15/2023 90% 2. Present draft to planning team. CW 03/15/2023 70% 3. Share draft with board members. PT/GB 03/15/2023 10% 4. Adopt by-laws and move forward with implementation. PT, CW, GB 03/30/2023 10% Goal 2: By the end of the 2023 calendar year, a marketing and communications platform will be developed that informs the public about the Vision, Mission, Plans, and Activities of Call 2 Men. Objective 1: Introduce the community to the Call 2 Men organization and our plans to turn our community around (but how?) Strategy 1: Use social media platforms to promote/market C2M initiatives. Action Steps: Who’s Responsible Date of Completion % Complete Comments 1. Meet with social media professionals to develop plan to promote C2M initiatives. Stanley Campbell, CW 03/15/2023 10% 2. Develop an operational plan. PT 05/15/2023 0% 3. Share plan with board. PT 05/30/2023 0% 4. Implement plan. PT, GB 05/30/2023 0% Strategy 2: Promote initiatives in churches and other publicly attended events. Action Steps: Who’s Responsible Date of Completion % Complete Comments 1. Schedule meeting to introduce church leaders to C2M initiatives. TB 06/01/2023 0% 2. Implement meeting. TB, PT 06/15/2023 0% 3. Follow-up with each individual church. PT Ongoing 0% 4. Keep churches intimately involved in the entire process. PT Ongoing 0% Strategy 3: Use community service platform to use free radio/tv to promote C2M initiatives . Action Steps: Who’s Responsible Date of Completion % Complete Comments 1. Get involved in community service events and activities. CW, PT 05/01/2023 0% 2. Develop list of community service activities we can sponsor and participate in. PT 05/01/2023 0% 3. Launch our first community activity. PT 05/15/2023 0%
C2M Strategic & Operational Plan (Draft) – Not for Distribution 3 | P a g e 4. Sponsor C2M community service activities that speak to our vision and mission. PT Ongoing 0% Goal 3: By the end of the 2023 calendar year, the Call 2 Men organization will create a coalition of partner organizations that are committed to a common set of community priorities. Objective 1: Invite a variety of grassroots organizations to join our efforts to save our community. Let's start identifying those organizations. (But how?). Strategy 1: Create a list of grassroot organizations to join C2M initiative. Action Steps: Who’s Responsible Date of Completion % Complete Comments 1. Create a list of organization to join our C2M coalition. PT 05/01/2023 0% 2. Review list with planning team and governing board. PT, GB 05/15/2023 0% 3. Edit list PT 05/15/2023 0% 4. Finalize list and contact those on list with invitation to join coalition. CW, PT 05/28/2023 0% Strategy 2: Schedule introductory meeting for coalition grassroot organization. Action Steps: Who’s Responsible Date of Completion % Complete Comments 1. Determine date with planning team. PT 06/31/2023 0% This should not be done until we are legit 501c3 2. Get approval from board PT, GB 06/15/2023 0% 3. Secure meeting room and/or facility. CW 06/28/2023 0% 4. Implement meeting. CW, PT 06/15/2023 0% Objective 2: Revisit strategic plan and include input from grassroot organizations. Strategy 1: Introduce grassroot organizations to C2M initiative. Action Steps: Who’s Responsible Date of Completion % Complete Comments 1. Develop C2M brochure to promote strategic initiative. CW 06/01/2023 0% 2. Schedule introductory meeting of organizations, reserve meeting location. CW 06/01/2023 0% 3. Send out email invitations to meeting. CW 06/15/2023 0% 4. Have meeting. PT 06/30/2023 0% Strategy 2: Review C2M strategic plan and record suggestions from participants. Action Steps: Who’s Responsible Date of Completion % Complete Comments 1. Provide drafts of C2M strategic plan to participants and present overview of plan. CW 05/30/2023 0%
C2M Strategic & Operational Plan (Draft) – Not for Distribution 4 | P a g e 2. Discuss feedback with C2M planning CW, PT 05/15/2023 0% 3. Revise strategic plan based on feedback from meeting. CW 05/15/2023 0% 4. Produce revised draft of strategic plan. CW 05/30/2023 0% Strategy 3: Produce and distribute revised C2M strategic plan. Action Steps: Who’s Responsible Date of Completion % Complete Comments 1. Planning team approve final draft of strategic plan. PT 06/15/2023 0% 2. Produce a complete version of plan and an abbreviated public version of plan. CW 06/30/2023 0% 3. Planning team, agree on a distribution plan. CW, PT 06/30/2023 0% 4. Share our plan with public. PT 06/30/2023 0% Objective 3: Develop a leadership panel of coalition members to lead implementation of strategic plan. Strategy 1: Create list of potential members to serve on C2M Leadership Panel. Action Steps: Who’s Responsible Date of Completion % Complete Comments 1. Assemble a list of names to recommend for C2M Leadership Panel. PT 06/15/2023 0% 2. Agree on a firm list of responsibilities for Leadership Panel. PT 06/30/2023 0% 3. Set date for first meeting and secure location. CW, PT 06/30/2023 0% 4. Send invitations to panel members. CW 06/30/2023 0% 5. Have meeting. PT 06/15/2023 0% Goal 4: By the end of the 2023 calendar year, Call 2 Men will establish organizational and community priorities and move forward addressing and implementing solutions to those priorities. Educational Support (How do we support educators and students in our schools) Objective 1: Target schools in the community Call 2 Men can build relationships and infrastructure in order to help support our children. Strategy 1: Develop an initial list of targeted schools to introduce the Call 2 Men organization to. Action Steps: Who’s Responsible Date of Completion % Complete Comments 1. Create a list of possible schools we can build initial relationships with to serve as a foundation for this initiative. PT 05/28/2023 0% Suggestion: use same schools used by Brotherhood. 2. Review list with planning team. CW, PT 05/28/2023 0% KIPP, MASE, COSLA, Hillcrest
C2M Strategic & Operational Plan (Draft) – Not for Distribution 5 | P a g e 3. Agree on 4 schools to begin this process with. PT 05/28/2023 0% 4. Contact and meet with schools. CW, PT 05/28/2023 0% Strategy 2: Develop Call 2 Men organizational structure that can be used to support elementary, middle, and high schools. Action Steps: Who’s Responsible Date of Completion % Complete Comments 1. Create a draft of our school-base support structure. CW, PT 05/15/2023 0% 2. Review draft with Planning Team and Leadership Panel; revise if necessary. PT, LB 05/15/2023 0% 3. Approve draft. PT, LB 05/15/2023 0% 4. Implement strategies. PT 05/28/2023 0% Strategy 3: Share organizational structure with teachers, administrators for feedback. Action Steps: Who’s Responsible Date of Completion % Complete Comments 1. Obtain permission from school leaders to address faculty and staff regarding our organization. CW, PT 05/28/2023 0% 2. Schedule meeting. CW 05/15/2023 0% 3. Provide handouts for faculty and staff. CW 05/15/2023 0% 4. Get actionable feedback from faculty and staff. CW 05/15/2023 0% Crime in our community (How do we fight against the crime wave in our community) Objective 2: Create and promote a message that is pro-community and anti-crime. Strategy 1: Use media to change the narrative of public discourse to one of pro-community/anti-crime. Action Steps: Who’s Responsible Date of Completion % Complete Comments 1. Seek out public relations firm / organizations to advise on message development. PT 05/28/2023 0% 2. Create a message that is procommunity / anti-crime. PT, PRF 05/15/2023 0% 3. Raise funds to promote message and use as much free media as possible. PT, GB Ongoing 0% 4. Release message. PT, GB 05/15/2023 0% Strategy 2: Visit schools, churches, colleges, organizations throughout greater Memphis to spread our message of procommunity/anti-crime. Action Steps: Who’s Responsible Date of Completion % Complete Comments 1. Put together presentations suitable for multiple audiences, I.e. schools, churches, colleges, corporate organizations, etc. CW, PT 06/15/2023 0%
C2M Strategic & Operational Plan (Draft) – Not for Distribution 6 | P a g e 2. Reach out to organizations schedule meetings and presentation about who we are and what our mission is. CW, PT 06/30/2023 0% 3. Spread the word far and wide about the mission of Call 2 Men. PT, GB Ongoing 0% 4. Objective 4: Issue a C2M wake-up call to our community about the seriousness of the crime in our city and neighborhoods. Strategy 1: Develop messaging campaign calling for a community wide wake-up call focused on crime prevention. Action Steps: Who’s Responsible Date of Completion % Complete Comments 1. Develop a “wake-up” call message to the community. PT 06/30/2023 0% 2. Spread the message on all social media platforms, newspapers, radio, television, etc. PT, GB Ongoing 0% 3. Arrange as many in-person speaking engagements as possible in churches, schools, organizations, etc. PT, GB Ongoing 0% 4. Strategy 3: Identify ways to measure impact of messaging campaign. Action Steps: Who’s Responsible Date of Completion % Complete Comments 1. Consider various metric systems we can use to measure impact of our message and efforts. CW 05/01/2023 0% 2. Make sure each goal and objective have an associated metric assigned to it. CW 05/01/2023 0% 3. Assess progress quarterly and produce a quarterly report to C2M Board. CW, PT Ongoing 0% 4. Fathers & The Family (How do we mobilize our fathers and encourage them to be more active in their own families) Objective 5: Create a dynamic and far-reaching C2M Fatherhood Initiative. Strategy 1: Create outline of C2M Fatherhood Initiative. Action Steps: Who’s Responsible Date of Completion % Complete Comments 1. Design an outline of C2M Fatherhood Initiative. CW 05/15/2023 0% 2. Share outline with C2M leadership teams and discuss any modifications needed. CW, PT 05/15/2023 0% 3. Approve Fatherhood Initiative. PT, GB 05/01/2023 0%
C2M Strategic & Operational Plan (Draft) – Not for Distribution 7 | P a g e 4. Implement Initiative. PT 06/01/2023 0% Strategy 2: Plan and implement Annual C2M Fatherhood & Families Conference. Action Steps: Who’s Responsible Date of Completion % Complete Comments 1. Discuss and develop outline for a C2M Fatherhood and Families Conference. PT 06/15/2023 0% 2. Set date and identify site for conference. PT 06/15/2023 0% 3. Assemble a planning committee and create plan for conference. PT 06/15/2023 0% 4. Implement conference. PT, GB 07/15/2023 0% Strategy 3: Involve boys and dads in various community events and activities Action Steps: Who’s Responsible Date of Completion % Complete Comments 1. Make a special effort to reach out to fathers when planning for conference. PT, GB 05/30/2023 0% 2. Develop strategies to reach more fathers for all C2M initiatives. PT, GB 05/30/2023 0% 3. Create a fatherhood database and contact list (links on social media and website). CW 05/30/2023 0% 4. Objective 6: Develop activities Fathers and their children can attend and participate together. Strategy 1: Develop list of family engagement activities children and dads can participate in together. Action Steps: Who’s Responsible Date of Completion % Complete Comments 1. Conduct brainstorm session to develop list of Family Engagement activities and/or events. PT 05/15/2023 0% 2. Present full list to planning team and leadership council. PT 05/15/2023 0% 3. Edit list to doable selections. PT 05/15/2023 0% 4. Adopt list and move forward with implementation. PT 05/30/2023 0% Strategy 2: Raise funds to support father/son events and activities. Action Steps: Who’s Responsible Date of Completion % Complete Comments 1. Develop fundraising strategies to implement starting first of 2024. PT, GB 06/01/2023 0% 2. Present a list of strategies to board for approval PT 06/15/2023 0% 3. Implement strategies PT, GB Ongoing 0% Strategy 3: Implement 2 engagements per year that are family/father oriented.
C2M Strategic & Operational Plan (Draft) – Not for Distribution 8 | P a g e Action Steps: Who’s Responsible Date of Completion % Complete Comments 1. Present a list of family/father oriented activities to planning team and governing board for discussion. PT Ongoing 0% 2. After review process, select two events to implement during the year. PT Ongoing 0% 3. Implement events. PT, GB Ongoing 0% 4. Discuss outcomes and identify areas of improvement. PT Ongoing 0% Faith Community and Non-Profit community (How do we mobilize both the faith and nonprofit community and involve them in strengthening our communities). Objective 7: Develop a coalition of Faith and nonprofit leaders to help develop strategies to help heal our community Strategy 1: Identify faith and non-profit organizations to invite as members of C2M Coalition. Action Steps: Who’s Responsible Date of Completion % Complete Comments 1. Develop list of faith and nonprofit organizations to consider as members of C2M Coalition. PT 06/01/2023 0% 2. Present list to planning team and governing board for consideration. PT 06/01/2023 0% 3. Finalize List. PT/GB 06/15/2023 0% 4. Strategy 2: Schedule meeting of Coalition members to introduce C2M plan and invite their participation. Action Steps: Who’s Responsible Date of Completion % Complete Comments 1. Set date for Coalition’s first meeting. CW, PT 05/15/2023 0% 2. Have meeting. PT 05/15/2023 0% 3. Review C2M strategic plan with Coalition members. CW 05/15/2023 0% 4. Collect notes and suggestions for possible edits to plan and edit plan. CW 05/30/2023 0% Strategy 3: Secure commitment from Coalition members to participate in C2M initiative. Action Steps: Who’s Responsible Date of Completion % Complete Comments 1. Review strategic plan with Coalition members. PT 05/15/2023 0% 2. Secure commitment from Coalition members to participate in implementation of strategic plan. PT, GB 05/15/2023 0% 3. Move forward with implementation of strategic plan. PT, GB 05/15/2023 0%
C2M Strategic & Operational Plan (Draft) – Not for Distribution 9 | P a g e