IG+Webinar+Workbook+

presents

DOUBLE YOUR
INSTAGRAM FOLLOWING

workbook

with @hilaryrushford

TABLE of CONTENTS

STEP-BY-STEP TUTORIALS OF HILARY’S FAVORITE EDITING APPS

VSCO Cam PAGE 3

Afterlight PAGE 10

Snapseed PAGE 12

APP INDEX FOR EXTRA EXPLORING

Collages PAGE 15

Wordpl ay PAGE 15

Grids PAGE 15

INSPIRATION CORNER TO TAKE ACTION

Brand Story PAGE 16

Color Story PAGE 16

Layout PAGE 16

NEXT STEP: INSIDE INSTAGRAM WITH INTENTION PAGE 17

PLEASE NOTE: Apps are updated often so the placement of an editing tool or
presence of a certain filter may change over time.

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VSCO CAM

Open VSCO app & swipe your finger to the right to get to your Library.
Hit the plus {+} sign at the top of the screen to add a new photo from your Camera Roll.

Tap the photo you want to edit so a gold box appears around it,
then hit the check mark on the bottom right.
Once the photo is in your Library, tap it again for the gold box
then tap the Screwdriver + Paint Brush icon on the bottom left
to edit it.
Swipe up on the bottom of your screen where there’s a small
arrow, and swiping will bring up
your Toolkit.

CAMERA ROLL

From left to right the icons are Paint Brush,
Screwdriver, Undo, and an All List that shows

all edits you’ve made to that photo.

I like to start with the Screwdriver first.

TOOLKIT

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12 3

SCREWDRIVER 1. My editing recipe 2. Then the Half 3. And the Shadow
MENU is to first use the Moon icon to up Box icon to up
Sunshine icon to up Contrast. Saturation.
Exposure.

For each icon, swipe to the left to lessen the effect or the right to increase it, then the check
mark on the bottom right to apply your change.

Press and hold your finger over your photo to ORIGINAL: VIEW
see the before and after to judge where your PRESS & HOLD EDITED
photo is at so far.
PHOTO PAGE 4
Some photos won’t need any Exposure. Some
will need it all the way to 6. I’d say on average
I go to level 2 on the above 3 levers, but again
this varies per photo and is based upon your
eye, personal taste, and how you like your
Instagram feed to look {darker, brighter, less
colorful, more sharp, etc}.

Next, swipe your finger to the left to see the
other tools at your disposal. The next three I
usually tweak are:

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123

SCREWDRIVER
MENU

1. Thermometer to 2. Eyedropper to 3. And Cameo to
shift Temperature. shift Tint. shift Skin Tone.

Press and hold your finger over your photo to see the before and after, to see if you’re liking
the effects as you proceed. These color shifts are especially personal as they tie into your
color recipe for your profile. I personally like more blues and pinks in my photo, but this is not
a better/worse; it’s just whether you prefer a red lipstick with a blue or orange tint, or like
your ice cream with chocolate or caramel. {wink}

To explore, play with these with perhaps six different common photos you tend to post.
These could be photos of you, your products, your neighborhood. See which levers in which
direction you’re drawn to for the largest number of your photos to help you start to make
a decision that will eventually become muscle memory. Now, I don’t even have to test left/
right anymore, as I know which direction I go first on every photo, and I only play with it if it’s
not looking right because maybe that photo already has a lot of blue and actually needs some
yellow to make it look more like my “usual” recipe.

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SCREWDRIVER The final two tools I use regularly are to Straighten with the
MENU Square Loop icon and Crop with the Protractor icon.

My third step is to add a Filter. Swipe
up from the arrow at the bottom and
select the Paintbrush icon on the left.

From here you can tap on Filter to
apply it to your photo. If you’d like
more filters, you can scroll to the right
and tap the Shop icon. {Note you will
likely not have the same Filters I do
downloaded at present, so you may not
see the X2 - X6 lavender filters you see
on the image to the right. Regardless,
Shop is the final icon on the right.}

Think of Filters like a magic wand that

tosses 12 pro photographer steps on

Photoshop onto your phone with the

tap of a finger. Filters are powerful,

which means they should often be used PAINTBRUSH SHOP

gently so they don’t make your photos look too extreme. And, I recommend over time you

choose just a couple that you use 95% of the time.

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One, this makes your photos look more cohesive. And two, it saves you a lot of time to know
right where to go first.

To start discerning which filter is right for you, go back to those 6
images you pulled above that represent the types of photos you
Instagram.

When you find filters you like, save the image with that filter or take
a screenshot and then compare the filters to one another. Below I
used the app Diptic to compare the four Filters I tried out above.

People look very different than flowers, which look very different
than inside your kitchen or outdoors in natural light.

DIPTIC You may not always be able to turn to the same filters, but testing
them out with 6 different types of photos to start will give you that
good base to head to those first in the future and 95% of the time
you’ll trust they’re the best Filter for you.

As noted, you’ll often want to use your Filter sparingly. Most often I probably end up around a
level 6. But sometimes it’s a 3, other times a 9.

Hit the check mark in the bottom right corner when you want to
apply the Filter.

Press and hold your finger over your photo to see the before and
after to decide if you like your final product.

If the photo isn’t quite right, swipe up on the arrow at the bottom
and tap on the far right All List icon. One of the features I love
about VSCO app is that no change is permanent. From this screen
you can tap on any edit and delete it with the Trash Can or edit it
again with the Screwdriver and Paint Brush.

Perhaps once you added a Filter, you realized you actually don’t ALL LIST
need so much yellow, blue or pink from Temperature, Tint, or Skin
Tone. Maybe with the Filter you still want more brightness from PAGE 7
Exposure, pop from Contrast, or color from Saturation.

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You can go back and change your crop if you want to zoom in or out more or shift the crop to
the left or right side of the photo.
At this point if my photo is still feeling a little weak, I’ll do one final attempt to edit it using
the shadow or highlight tools. I use these rarely, but sometimes they can help with a photo
that just isn’t quite living up to my desire.

The first two are the Striped Half Moons
for Shadow and Highlight.
The next are all the way to the right,
the S+H Eyedroppers for Shadow and
Highlight Colors.

I use Shadow Colors the most, and this PAGE 8
effect could become a regular part of your
process as it relates to your color recipe.

Tap on the color you want to bring up the
lever so you can apply just 1 or a full 12.

To see the effect, look at a specific spot
on your photo. Here I look at the upper
right corner of the wood and the upper left
corner with the green leaves of the flower
to see how it affects the photo.

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Test the same for Highlight Color, which you’ll see is a much stronger effect and I personally
have only ever used to a level 1 or 2 to tweak a photo just slightly.

When you’re happy with your photo, swipe up on the arrow at the
bottom again and hit the check mark. The photo now lives in your
Library and you can save it to your camera roll by hitting the arrow
icon second from the right.

BONUS TIP: WORK FLOW PAGE 9
As explained in Double Your Instagram Following, I also use VSCO
app to mirror my Instagram feed. That way I can see how all of my
photos are relating to one another and are going to look in my feed,
and plan ahead for what I might post tomorrow or even lay out what
I’ll post for the next few days or week to come.

Therefore, I’ll edit the next photo I want to share.

Or if I’m editing multiple photos, I’ll save them all to my Camera Roll,
delete them from my Library, and the re-upload them in the order I’ll
post to Instagram.

However, be sure you’re happy with your photo before you delete it
from your Library. While it’s still in there initially you can go back and
edit the layers. Once you save it to your Camera Roll and delete it
from the Library, when you re-upload it you’ll just have your final file
without all your layers of editing.

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AFTERLIGHT

Open Afterlight app. Choose the icon on the
right to open a photo from your Camera Roll.
Open the image you just completed in VSCO app
and tap “use” on the bottom right.

After having edited our photo in VSCO app,
there are two additional features you might
choose to use Afterlight for.

First, tap the icon on the far right of the Circle
in the Square. This is where you can change the
border of your photos.

Under Original you can If you have uploaded You can make your Or you can play with
add a full border and a rectangle photo image a circle, again a myrid of other fun
decide on the number you can add white noting which number crops if they fit the
you want if you’d like to to the sides or top/ you decide on so you aesthetic of your
create the “lattice look” bottom. can replicate it for brand and Instagram
of having a white border uniform photos in the creative choices.
on all your square future.
images in Instagram. PAGE 10

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To add any effect, tap the check mark on the right. To undo any choice hit the Circle With
Arrow on the right to Undo.

The other effect I use on occasion is unde the Film Strip icon. From here you can add a
Light Leak. These should be used sparingly, but can help to brighten up a photo, add a bit of
interest, or fill in a dark/blank spot.

You can change the intensity using the lever along the bottom from lightly there to full
intensity. You can also switch the direction the light is spilling in from the left to the right
side or the top to the bottom.

And the Color Square gives you a handful of different color hues the
light is bringing in.

Just as you did with Filters in VSCO you might create a Diptic with a
few images to compare the effect and which you like best.

You could also upload them into your VSCO Library to see which ones
look best within your Instagram grid.

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SNAPSEED

Open Snapseed Tap the Pencil icon Tap on the spot on Hold your finger
app. on the bottom your image you’d next to the B and
right. like to adjust. slide up/down to
Chose Open Photo {If you tap and choose between
and Open from Then Selective, nothing happens, whether you
Device to find the second from the you may need to would like to edit
image you want bottom on the left tap on the plus the Brightness,
to edit from your column. sign on the left Contrast or
Camera Roll. center. When it’s Saturation. Most
blue, it’s ready for of the time I
you to tap on the use this feature
image.} for Brightness,
occasionally for
Saturation.

{Note if you tap directly on the B it will start to move the location. PAGE 12
To bring up BCS you need to tap near the B.}

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Once you’re on the letter representing
the effect you’d like, tap on the letter. I’m
adjusting for brightness so I’ll tap and hold B
and drag it around to find the color I want to
adjust.

The color on the outside of the circle shows
the color we’re adjusting. If I hover over my
dress, it will look for that blue color in the
image; if I hover over the wall, it’s looking to
pick up any gray.

I want to brighten the wall here so I’m going
to select gray. I then want to use my fingers
to pinch in or out from the spot. Anything in
red will be affected by what I do.

DOUBLE YOUR INSTAGRAM FOLLOWING Next move your finger to right to get more
effect {to 100} or to the left to go the
opposite direction {-100}. Tap the check
mark on the bottom right to apply your
change.

PAGE 13

Then press and hold on the photo to see your
before and after.

If you want to keep editing your image, tap
the pencil in the bottom right corner and
repeat the steps above.

I use this feature most often to brighten up a grey/beige wall to
look more white. I’ve also used it to tone down a white jacket
someone was wearing in the background and make it look gray so
it wouldn’t pull focus. And have pumped up the color saturation on
certain spots in a photo to make the mug or pad of paper pop more.

When you’re happy with your image click Save on the upper right
where you can choose to Save which will modify your original
image {careful, this means you can’t go back and edit it from the
original again} or Save a Copy.

Now you’re ready to take this image and open it up in VSCO app ...

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A P P I N D E X for extra exploring

Creating Collages:

Diptic
MolDiv

Winsome Wo rd p lay:

StuDio
over
WorD SWag

Grand Grids:

picSlit
giant Square

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INSPIRATION CORNER to take action

Brand Story PAGE 16
@JENNAKUTCHER
@BRITTDOUGLAS_
@HOWIEGUJA
@DEARLIZZY

Color Palette
@MARYCOSTAPHOTO
@CANARYGREY
@SFGIRLBYBAY
@THEGIRLKRYN
@YELLOWCONFERENCE
@BLAKESCOTT_

Lay It Out
@SARAKERENS
@JENSOSA
@ERICRYANANDERSON
@KIDFUTURE_
@MODELS_DIE_YOUNG
@BRANDNEWVOUS

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NEXT STEP

Ready to join us inside Instagram With Intention? Head to:

DEANSTREETSOCIETY.COM/YES

before the doors close! Can’t wait to see you there.

DOUBLE YOUR INSTAGRAM FOLLOWING PAGE 17