The words you are searching are inside this book. To get more targeted content, please make full-text search by clicking here.

Tankwa Cross Country Rally 2020 sponsorship pack 2

Discover the best professional documents and content resources in AnyFlip Document Base.
Search
Published by info, 2019-11-20 08:12:59

Tankwa Cross Country Rally 2020 sponsorship pack 2

Tankwa Cross Country Rally 2020 sponsorship pack 2

Tankwa Cross Country Rally
2020

INFORMATION PACK, MARKETING AND SPONSORSHIP OVERVIEW

Tankwa Cross Country Rally

The History:

Ever since the esteemed Dakar Rally moved off African soil, there seemed to be
something missing in the world of Rally Racing.

In 2015, Clive Crouse (Event Director) began formulating a plan to bring a multi facet
and multi dimensional stage racing event back to Africa, more specifically to South
Africa and the Tankwa region, a land blessed with wide expanses of beautiful and
challenging riding terrain. The questions at that stage was if there were any other
like-minded individuals out there that would be interested in the event and how to
bridge the gap between Off-road racing and Rally racing while making long distance
Cross Country/Rally events more affordable?

The idea was to use local towns for support, employ locals where possible and
provide help to the communities it would pass through as a means of giving back for
the privilege of racing in the area. There were a multitude of bridges to cross and
endless hours of work put in to make it happen. Clive and his team decided that to
make this event work and grow it would need the utmost focus and dedication and
established a new Club called “Cape Cross Country”.

2016 the Tankwa 500 was born as a racing pedigree event where seasoned riders
preparing for the Dakar Rally and other Regional/Club Off-Road races, could test
their sense of adventure, navigational skills and good old “vasbyt”. Originally set up
as a 3 day event with a short prologue and 2 days of endurance racing, the initial
Tankwa 500 has since grown from a marathon type Off-road event to a multi-faceted
stage event called the Tankwa Cross Country Rally.

This event is supported by Motorsport SA and hosted by the Cape Cross Country
Club working group. Since its inception it has won the hearts and minds of many,
which is evident in the number of return riders each year. Thanks to the pioneers
who were brave enough to accept the challenge of the 1st Tankwa 500, the interest
and participation in the event has grown immensely as it has evolved into the
respected Tankwa Cross Country Rally Brand of today.

In past years the organising team have recced the greater Tankwa Hantam region,
as far afield as Sutherland, Calvinia and Ceres – Karoo, a vast expanse of arid,
challenging terrain, ideal for Rally racing.

The benchmark has been set high and now we strive to keep improving each year.

Tankwa Cross Country Rally: Constitution

‘Leave only tracks and fond memories’.

The objective of Tankwa Cross Country Rally is to promote the sport of rally-raid
type racing in Africa, to bring economic upliftment to the regions it traverses, and
employ the local population where possible.

Tankwa Cross Country Rally will refrain from allowing racial prejudice, political
affiliation, religious beliefs or gender to affect.

Tankwa Cross Country Rally will strive to uphold the regulations of the Motorsport
SA and their affiliation to FIM.

Tankwa Cross Country Rally will obey and enforce the laws of the countries and
regions traversed, and ensure the event is run with the utmost consideration to the
local population, cultures and customs.

Tankwa Cross Country will put the safety of the competitors, crew and local
population above all other interests, and ensure the impact to the environment is
minimal.

The Tankwa Cross Country Rally 2020.

For 2020, the Tankwa Cross Country Rally will once again take place in the Northern
Cape province of South Africa. The three day event will start and finish at race HQ of
Rooiputs in the Tankwa region, 60km’s South of Calvinia. All the race routes for the
event will be set out in a clover leaf type fashion, allowing the race HQ and
bivouac/race village to remain static for the ease of logistics and safety. This results
in some of the most scenic and creative routes for the event.

The Northern Cape is the largest province in South Africa at 372 889 km2. This is
bigger than Germany and more than twice the size of England. It is also the most
sparsely populated province in South Africa, with a population density of only 2.8
persons/ km2. The varied landscape, ranging from the mountains, open plains, moon
like surfaces, brush, rocky fields and dry river beds makes for the most ideal Rally
terrain.

An optional training event will take place in April 2020 to introduce new riders to the
art of navigational type racing and the main event will again take place in Sept 2020,
when temperatures in the region are generally more moderate.

Competitors have a choice of navigational options, either by means of GPS in the
Off-road Bikes Class or by full Rally road book for the Rally bike classes (ideal for
those preparing for the Dakar Rally).

Competitors can expect to cover distances of approximately 1500km’s for the Rally
Bikes and 850-1000km’s for the Off-road Bikes Gold classes. This equates to racing
days of between 6-12 hours of racing with competitors starting early morning and
often finishing in the dark.

Operations and logistics include:

 The layout of accessible tracks, marking of serious dangers, fence and gate
management and the building of fence bridges.

 Communications, four marshal teams each with their own team leader.
 Check points, refuel points and recoveries.
 Medical teams.
 Timing and Live Tracking of competitors and marshals.
 Catering and hospitality services.

Marketing, branding and exposure brief

The objective is to establish strong partnerships with our associated Sponsors,
sharing a Quality Event with Quality Brands.

The brand and product of the sponsor shall be advertised and promoted throughout
the year, intensified prior, during and after the two events through various marketing
strategies / platforms. Sponsors will be mentioned and linked with any Club charity
and support to the local population of the Tankwa region, such as past drought relief
and school aid which has been a focus in the past events.

The marketing team shall blog about the sponsor as an important Partner to the
Tankwa Cross Country Rally on various social media and online platforms like
FaceBook, Instagram, websites and forums. This will create retail opportunities and
good brand exposure. Sponsors to supply their own marketing materials. Staggered
Sponsor payments can be negotiated.

Headline sponsor and other sponsorship opportunities.

1 x Platinum headline sponsorship.

Full marketing strategy defined in conjunction with the company’s marketing team to
be developed.

 Club to ensure strategic placement and display of marketing material is
effected including headline on the inflatable start and finish arch.

 Main naming right subject to MSA rulings such as quote “Tankwa XC brought
to you by ………..”. Includes logos/decals on the bikes and service crew
vehicles.

 Headline Sponsor will be allocated 50% of available branding space.
 Logo to be included on the competitor competition number boards.
 At least one media/public pre-event presentation and promotion at a public

venue to be agreed (3 months before the main event).
 Logo to be visible on Officials Shirts.

2 x Gold Product Sponsorship .

 Gold sponsors get access to privileged branding placement and extensive
blogging.

 Reporting on their products throughout the year as well as exposure on the
inflatable arch.

 Slogans “Tankwa XC supported by ……”
 Includes logos/decals on the bikes (front fork covers) and service crew

vehicles.
 Logos to be included where possible and agreed to.

Silver sponsors.

Silver sponsors are Critical in funding the behind the scenes team.
Their contribution will be towards fuel, lubricants, tyres, chains, supplements and
accommodation for the teams scouting and doing the ground work to make this rally
happen.

 All Silver sponsors will receive online promotion of their company and
products via social media platforms. Logos/decals will be placed on bikes and
support vehicles where possible.

 There are many options: Fuelled by……. Marshalls by…… etc…
 Silver Sponsors packages can be tailored as agreed to by both parties.
We believe in this event and we believe in you as a company and we feel strongly
that it would be mutually beneficial for you to come on board as a Tankwa Cross
Country Rally Sponsor in 2020. The Cape Cross Country Organising Team have a
strong track record in building Western Cape Off-road and produced National events
of the highest standards.
If you feel the same way, please contact Clive either by email or telephonically
(details at the end of the document).

THANK YOU
Clive Crouse and team.
For sponsorship or media packs please contact [email protected] 0829001334


Click to View FlipBook Version