F A D A Journal - September 2018

News Basket

Ashok Leyland Inaugurates its Cutting Edge EV Facility in Ennore

Ashok Leyland, on its 70th Anniversary, inaugurated its cutting Karthick Athmanathan, BU Head, EV's & eMobility, Ashok
edge electric vehicle (EV) facility in its Ennore plant on 7th Leyland, said, “Besides working on multiple technologies and
September 2018. It is India’s first integrated facility for platforms for our products, are creating new disruptive
design, prototyping, testing, and solutions design. The in- products and services that will change the very paradigm of
house facilities include engineering, prototyping and testing CV mobility. The focus is on a massive number of internal
for Motors, Battery Modules and Packs and a Power initiatives for safety, reliability and optimizing total cost of
Electronics Lab. Keeping in mind the rapidly evolving and ownership. We are committed to exploit new opportunities
changing market and technology, it has been conceived as an in terms of efficiency, energy, geometry and business models
in-house start-up facility in order to stay flexible and fast. which Electric Drive Trains offers. At present, we have a
capacity to take care of about 5,000-10,000 vehicles per

annum, with different battery and
charging options. We have
leveraged start-ups in India as
well as from abroad, to bring in
innovative yet cost-effective
solutions. The idea is to have a
mature and dynamic portfolio of
products, services and solutions
when the volume market takes off
in a few years.”
The facility is equipped with
digital tools for manufacturing
and field tracking. This centre,
along with the eMobTech centre,
located in IITM Research Park, will
be generating and implementing
all the Services and Solutions
contracts that are related to
eMobility, for Ashok Leyland.

Sharing his views, Vinod Dasari, MD, Ashok Leyland, said, Wins order for 200 Single Decker buses in
“In our 70th year, we are laying the foundation for our future. Bangladesh
The EV Centre in Ennore will give us the edge throughout the
evolution of eMobility. Currently, we are the only OEM globally Ashok Leyland announced on September 14, the winning of
to offer different Energy Management strategies and an another order from Bangladesh Road Transport Corporation
architecture which is modular. Our plan is to start working (BRTC) for the supply of 200 Ashok Leyland buses. The order
on new product platforms in EVs such as eLCV, Low Floor City is for Single Decker AC buses which includes Intercity AC
Buses, Last Mile Connectivity and Power Solution products. buses as well as City AC buses. These Completely Built-Up
We have also launched a host of new Business Models (CBU) units for BRTC (Bangladesh Road Transport Corporation)
including eMaaS (eMobility as a Service) and eMSol will be procured against a tender under Indian Line of Credit.
(eMobility as a Solution) which ensures that we are closer to Announcing the order win, Vinod Dasari, said, "We continue
our end customers and capture more value. The Government’s to serve the Bangladesh market and this repeat order, after
eMobility vision is an opportunity for the country to save the double-decker bus order, is a testament of the trust they
Forex and to reduce oil dependence. For the industry and us, have in our brand. Bangladesh continues to be one of our
it is an opportunity to reduce total costs of ownership and, most important export markets. And it will continue to play a
more importantly, be at the very cutting edge of technology key role in our strategy of increasing our export share in
for the first time. This is truly in line with our philosophy of total revenue."
Aapki Jeet. Hamari Jeet.”

fada.in | September 2018 F A D A Journal 51

News Basket

Volkswagen Launches Digital Workplace Across Dealerships

In a bid to digitalize the customer buying experience at updates via SMS about their vehicle right from the time it’s
dealerships, Volkswagen, announces on September 19, the entered the workshop till its completion. At the end, the
launch of ‘Digital Workplace Experience’. Under this customer can make his choice of either picking up the vehicle
initiative, all 121 dealerships across 104 cities will be or asking the dealership to drop their vehicle at their
equipped with tablet computers along with a pre-installed doorstep.
Digital Workplace application. Commenting on the launch of this initiative, Steffen Knapp,
Taking a step towards digitalization, the application is an Director, Volkswagen Passenger Cars said, “People are at
effort towards improving and transforming the sales and the centre of Volkswagen’s business and with the Digital
after-sales experience. The ‘Digital Workplace’ solution will Workplace initiative, we aim to enhance the sales and after-
enable consultants towards lead capturing, 360- degree sales processes as well as digitalize the customer buying
view and vehicle presentation, videos, competition experience. As the country moves a step forward with the
comparison, explore financing solutions, register test- Digitalize India campaign, this is yet another enterprise to
drives and more. Further, create a customized product fully integrate our dealerships and provide a premium user
brochure for customers with their preferred vehicle and experience. It is our endeavour to offer our customers, all
choice of features. of Volkswagen’s services at the comfort and convenience of
Further, enriching the after-sales experience the application their homes.”
allows technicians at the workshop to showcase and explain All the features of this application our installed in
customers the entire repair work required on their vehicle. Volkswagen’s internal Sales Force portal, allowing dealers
Through a 6-step procedure the customer receives timely across the regions to reap benefits of it.

TVS Motor Company Strengthens its Presence in Mexico

Announces alliance with leading distributor Torino Motors

TVS Motor Company announced on September 19, their offerings, which boast of cutting-edge technology. We are
association with leading distributer in the Mexican region, delighted to be the bridge between their superior offerings
Torino Motors, a subsidiary of Groupo Autofin. and our esteemed customers in the country. The range of
TVS Motor Company ranks amongst the top ten two-wheeler offerings provided by the Company are very well-suited for
companies in the world and is one of the leading two- the local Mexican commuter and terrain. We are confident
wheeler and three-wheeler exporter in India, distributing to that this association will be very successful.
over 60 countries. In the first year of the association, Torino As a part of this association, Torino Motors will distribute
Motors will work with TVS Motor Company to open 40 the vast range of TVS Motor Company two-wheeler offerings
exclusive stores in the country for the distribution of two- including: TVS XL100 HD; TVS HLX 150; TVS STRYKER; TVS
wheelers. With over 40 years of experience in the region, Apache RTR 160, 180 and 200; TVS Apache RR 310; TVS WEGO;
Torino Motors specialises in automobile and retail finance. TVS NTORQ 125; TVS ROCKZ; and TVS Neo.

Commenting on this association, R Dilip, Senior Vice
President – International Business, TVS Motor Company,
said, We are delighted to partner with a reputed, well-known
company such as Torino Motors, who come with over 40
years of experience in Mexico. We look forward to the market
knowledge that they will bring on board. Their insights will
allow us to personalise our offerings to suit the customers
of Mexico and their vast network of distribution will ensure
maximum reach in the country. Together with Torino Motors,
we are determined to create customer delight in the country.

Commenting on this association, Jorge Garcia, Chief Executive
Officer, Torino Motors, said, TVS Motor Company is
synonymous across the globe for their quality automobile

52 F A D A Journal September 2018 | fada.in



PASSENGER VEHICLE SALES - AUGUST 2018

Domestic Sales Aug-18 Aug-17 Growth Y-o-Y (%) Exports Aug-18 Aug-17 Growth Y-o-Y (%)

OEM 1,302 2,020 -35.54 OEM - 22 -
97 239 -59.41 687 5 13,640
FCA India 311 -32.15 Ashok Leyland 12,606 7,963 58.31
Fiat India 211 FCA India 7,221 7,609
Force Motors 8,042 7,777 3.41 Ford India 597 575 -5.10
Ford India 18 - General Motors 16,111 12,802 3.83
General Motors - 62 Honda Cars 8 25.85
HM Finance 26 -58.06 Hyundai 9 533 12.50
Honda Cars 17,020 17,365 -1.99 Isuzu Motors 807 12 51.41
Hyundai 45,801 47,103 -2.76 Mahindra 11,576
Isuzu Motors 246 Mahindra Electric - 6,959 -
Mahindra 19,737 286 -13.99 Maruti Suzuki 10,441 1,057 -9.80
Mahindra Electric 21 19,325 2.13 Nissan Motor 5,782 98 -16.91
Maruti Suzuki 1,45,895 Renault India 1,325 1,078 25.35
Nissan Motor 3,108 81 -74.07 Tata Motors 6,469 195.92
Renault India 6,557 1,51,270 -3.55 Toyota 290 -53.43
Skoda 1,330 Volkswagen 502 -31.47
Tata Motors 20,323 4,781 -34.99 Total 4,433
Toyota 14,136 9,585 -31.59 60,811
Volkswagen 3,334 1,756 -24.26
16,261 24.98
Total 2,87,186 12,017 17.63
4,159 -19.84

2,94,416 -2.46 56766 7.13

Domestic Sales + Exports

OEM Jul-18 Jul-17 Growth Y-o-Y (%)

Ashok Leyland - 22 -100.00 Segment wise (Domestic Sales + Exports)
FCA India 1,989 2,025 -1.78
Fiat India -59.41
Force Motors 97 239 -32.15
Ford India 211 311 31.18
General Motors 20,648 15,740 -5.32
HM Finance 7,221 7,627 -58.06
Honda Cars -1.80
Hyundai 26 62 3.35
Isuzu Motors 17,617 17,940 -13.27
Mahindra 61,912 59,905 3.45
Mahindra Electric -77.42
Maruti Suzuki 255 294 -4.00
Nissan Motor 20,544 19,858 -24.28
Renault India -25.93
Skoda Auto 21 93 -24.26
Tata Motors 1,56,336 1,62,846 26.00
Toyota 11.78
Volkswagen 8,890 11,740 -26.92
Total 7,882 10,642 -0.91
1,330
20,613 1,756
14,638 16,359
7,767 13,095
3,47,997 10,628
3,51,182

54 F A D A Journal September 2018 | fada.in

TWO-WHEELER SALES - AUGUST 2018

Domestic Sales Exports

OEM Aug-18 Aug-17 Growth Y-o-Y (%) OEM Aug-18 Aug-17 Growth Y-o-Y (%)
Bajaj Auto 2,18,437
H-D Motor 1,71,664 27.25 Bajaj Auto 1,44,486 1,12,197 28.78
Hero MotoCorp 320
HMSI 6,63,040 283 13.07 H-D Motor 324 651 -50.23
India Kawasaki 5,77,249 6,61,490 0.23 Hero MotoCorp 22,007
India Yamaha 5,86,237 -1.53 HMSI 37,227 17,307 27.16
Mahindra 2W 140 -6.04
Piaggio 73,172 149 36,007 3.39
Royal Enfield
Suzuki 322 77,887 -6.05 India Yamaha 16,815 18,156 -7.39
Triumph 8,281 1,369 -76.48 Mahindra 2W 79
TVS Motor 68,014 6,767 22.37 Piaggio 1,796 -95.60
UM Lohia 2W 62,446 66,872 4,570
Total 1.71 1,076 324.72
73
2,75,195 47,745 30.79 Royal Enfield 1,363 1,105 23.35
86 -15.12 Suzuki 7,621
122 TVS Motor 54,388 9,608 -20.68
19,46,811 2,70,544 1.72
592 -79.39 38,602 40.89

18,91,685 2.91 Total 2,88,880 2,36,505 22.15

Domestic Sales + Exports

OEM Aug-18 Aug-17 Growth Y-o-Y (%)

Bajaj Auto 3,62,923 2,83,861 27.85

H-D Motor 644 934 -31.05

Hero MotoCorp 6,85,047 6,78,797 0.92 Segment wise (Domestic Sales + Exports)

HMSI 6,14,476 6,22,244 -1.25

India Kawasaki 140 149 -6.04
India Yamaha 89,987 96,043 -6.31

Mahindra 2W 401 3,165 -87.33

Piaggio 12,851 7,843 63.85

Royal Enfield 69,377 67,977 2.06
Suzuki 70,067 57,353 22.17

Triumph 73 86 -15.12

TVS Motor 3,29,583 3,09,146 6.61

UM Lohia 2W 122 592 -79.39

Total 22,35,691 21,28,190 5.05

fada.in | September 2018 F A D A Journal 55

COMMERCIAL VEHICLE SALES - AUGUST 2018

Domestic Sales Exports

OEM Aug-18 Aug-17 Growth Y-o-Y (%) OEM Aug-18 Aug-17 Growth Y-o-Y (%)
Ashok Leyland 16,628
Force Motors 1,627 11,937 39.30 Ashok Leyland 758 1,678 -54.83
Isuzu Motors Force Motors 12 14 -14.29
JBM Auto Ltd 438 1,874 -13.18 Isuzu Motors 114 -
Mahindra 20 Mahindra 2,034 -
Maruti Suzuki 190 130.53 Maruti Suzuki 48 1,718 18.39
Piaggio Vehicles 20,326 Piaggio Vehicles 125 -61.60
SML Isuzu 1,805 -- SML Isuzu - 70
Tata Motors 126 Tata Motors 15 - -
VECVs - Eicher 729 16,303 24.68 VECVs - Eicher 5,188 -
VECVs - Volvo 37,956 1,105 2,984 73.86
Volvo Group India 4,843 730 147.26 Total 703 57.18
121 9,274
49 222 -43.24 7,292 27.18

541 34.75 M&HCVs (Domestic Sales + Exports)
29,645 28.04
26.85 Category Aug-18 Aug-17 Growth Y-o-Y (%)
3,818 142.00 Passenger Carriers 3,728
50 Goods Carriers 35,251 3,914 -4.75

25,791 36.68

40 22.50 Total M&HCVs 38,979 29,705 31.22

Total 84,668 65,350 29.56 LCVs (Domestic Sales + Exports)

Domestic Sales + Exports Category Aug-18 Augs-17 Growth Y-o-Y (%)
7.95
OEM Aug-18 Aug-17 Growth Y-o-Y (%) Passenger Carriers 3,788 3,509 29.79

Goods Carriers 51,175 39,428

Ashok Leyland 17,386 13,615 27.70 Total LCVs 54,963 42,937 28.01
Force Motors 1,639 1,888 -13.19
Isuzu Motors 552 190 190.53 Segment wise (Domestic Sales + Exports)
JBM Auto Ltd 20 -
Mahindra -
Maruti Suzuki 22,360 18,021 24.08
Piaggio Vehicles 1,853 855 116.73
SML Isuzu 126 292 -56.85
Tata Motors 744 541 37.52
VECVs - Eicher 43,144 32.23
VECVs - Volvo 5,948 32,629 31.56
Volvo Group India 121 4,521 142.00
49 50 22.50
40

Total 93,942 72,642 29.32

56 F A D A Journal September 2018 | fada.in

THREE-WHEELER SALES - AUGUST 2018

Domestic Sales Aug-18 Aug-17 Growth Y-o-Y (%) Exports Aug-18 Aug-17 Growth Y-o-Y (%)
4,005 425
OEM 37,127 3,862 3.70 OEM 161 163.98
Atul Auto 5,289 28,995 28.05 Atul Auto 36,093 22,025 63.87
Bajaj Auto 14,875 35.41 Bajaj Auto - -
Mahindra 402 3,906 14.04 Force Motors Ltd 322 -66.77
Piaggio 1,501 13,044 75.55 Mahindra 110 331 62.83
Scooters India 6.08 Piaggio 3,242 1,991 66.24
TVS Motor 63,199 229 TVS Motor 11,640 7,002
1,415
Total Total 51,510
51,451 22.83 31,832 61.82

Domestic Sales + Exports Segment wise (Domestic Sales + Exports)

OEM Aug-18 Aug-17 Growth Y-o-Y (%)

Atul Auto 4,430 4,023 10.12

Bajaj Auto 73,220 51,020 43.51

Force Motors Ltd - 322

Mahindra 5,399 4,237 27.43

Piaggio 18,117 15,035 20.50

Scooters India 402 229 75.55

TVS Motor 13,141 8,417 56.12

Total 1,14,709 83,283 37.73

TOTAL VEHICLE SALES SUMMARY (DOMESTIC SALES + EXPORTS) - AUGUST 2018

CATEGORY Aug-18 Aug-17 Growth Y-o-Y (%)

PASSENGER VEHICLES 3,47,997 3,51,182 -0.91
TWO-WHEELERS 22,35,691 21,28,190 5.05
COMMERCIAL VEHICLES 29.32
THREE-WHEELERS 93,942 72,642 37.73
QUADRICYCLES 1,14,709 83,283 532.67

949 150

TOTAL 27,93,288 26,35,447 5.99

Source: SIAM

TRACTOR SALES - AUGUST 2018

SALES Aug-18 Aug-17 Growth Y-o-Y (%)

Domestic Sales 53,160 47,148 12.75
Exports 8,770
Total (Domestic + Exports) 6,423 36.54
61,930
53,571 15.60

Source: TMA

fada.in | September 2018 F A D A Journal 57





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