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January 2021 issue of FADA Journal

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Published by FADA Journal, 2021-02-22 01:08:55

F A D A Journal - January 2021

January 2021 issue of FADA Journal

Industry Track

January 2021: Auto Retails Remain Flat

It appears that the posi ve 138,690 units in January '21 The new year started on a posi ve note for
trajectory experienced by over 151,585 units retailed us and our sales growth stands tes mony
auto retails during in January last. This is a slide to the same. Our wholesales have been
December’20 could not be of 8.51per cent y-o-y. very encouraging and the booking orders
sustained in January ’21 due Market share for MSIL have also witnessed a significant rise. We
to many factors viz., supply during the month was launched the new Fortuner and Legender
chain challenges (owing to 49.24per cent. in the New Year to cater to the growing
unavailability of semi aspira ons of our loyal customers who are
conductors); weak Recording a posi ve seeking more style, comfort, and
customer demand due to growth, Hyundai Motor performance. We are humbled by the
increase in vehicle prices India Ltd (HMIL) registered tremendous customer response for both
(due to spiralling input domes c sales of 48,250 the models.
costs, higher container units for the month of
charges), tapering off of January 2021 against NAVEEN SONi
pent up demand, fewer 46,204 units retailed in the
discounts and rising fuel year last clocking 4.43per SVP - Sales & Customer Service, Toyota Kirloskar
prices. This resulted in 9.66 cent increase y-o-y. This
per cent decline in vehicle helped HMIL to acquire We have sold 33,562 tractors in the domes c
registra ons during January market share of 17.13per market during January'21 with a growth of
2021 at 1,592,636 units cent during the month. 50% over last year. Tractor demand con nues
against 1,763,011 units to be strong with expansion in Rabi acreage,
retailed in January 2020. Tata Motors Ltd’s retail of very high reservoir levels and higher liquidity
passenger vehicles in in the hands of farmers with mely Kharif
Of the five major segments, January 2021 at 23,267 procurement. Demand is expected to remain
only tractor segment has units was 40.07 per cent up robust on account of these factors and higher
shown somewhat healthy over January last year. This alloca ons which are expected for Agriculture
growth rising by 11.14 per helped Tata Motors to in the upcoming Budget in line with Govt’s
cent over the previous year. secure market share of con nued focus on Agriculture & Rural sector.
The sales numbers of all 8.26per cent in PV space. In the exports market, we have sold 1,216
other segments, namely tractors, a growth of 55% over last year.
passenger vehicles, Mahindra & Mahindra Ltd.
commercial vehicles, 2- (M&M Ltd.), a part of the hemant sikka
wheelers and 3-wheelers USD 19.4 billion Mahindra
are not something to rave Group, reported auto retails President, Farm Equipment Sector, M&M Ltd
about. While passenger for the month of January
vehicles de-grew by 4.46 2021 at 15,031 units, HCIL sales con nue to be robust and first
per cent, commercial compared to 19,257 units month sales in 2021 have been very posi ve.
vehicles by 24.99 per cent, retailed in January last, The strong demand for our popular sedans
the two-wheelers by 8.78 decline of 21.95 per cent. Amaze and City in fact exceeded the supply
per cent and the three- Market share of M&M stood last month and we seem to be heading
wheeler segment by steep at 5.34 per cent. towards sustainable market recovery except
51.31per cent slide y-o-y. for a few challenges. We have also started
Kia Motor Limited was Honda City exports recently to new le hand
Market leader in passenger another major player to drive markets which gave a fillip to our export
vehicle segment, Maru record posi ve growth with volumes. With the COVID vaccina on drive
Suzuki India Limited (MSIL) sales tally of 14,470 vehicles currently in progress, we expect it to propel
posted domes c sales of in domes c market during posi vity in the market, resul ng in a steady
the month of January 2021, demand going forward.

Rajesh Goel

SVP and Director - Mktg & Sales, Honda Cars

52 F A D A Journal January 2021 | fada.in

Industry Track

The new year has begun on an op mis c note which translates into a Ford India Pvt Ltd registered
for us. The response to our products healthy growth of 45.24 per a 34.76 per cent drop in
demonstrates strong connect with our cent y-o-y. With this, Kia retails, with 3,350 units
customers and we will con nue to offer Motor's secured a market registered in January 2021
unique experiences to the spirited riders. share was 5.14 per cent in as against 5,135 unit
Registering close to 2% growth in the domes c January'21. registered in the same
sales in January 2021, we are confident that period last year. Ford India
we will see an upward trend in the coming Renault India Pvt Ltd’s reported market share of
years and garner numerous accolades that will domes c sales tally of 9,775 1.19 per cent during the
further solidify our posi on in the premium units in Januar’21 fell by month.
motorcycle segment as well. 11.62 per cent y-o-y. This
helped Renault secure Tata Motor’s registra on of
Koichiro Hirao market share of 3.47 per commercial vehicles in
cent. The company had January 2021 added up to
MD, Suzuki Motorcycles retailed 11,060 units in 21,877 units, 29.49 per cent
January'20. lower than 31,028 vehicles
At Mahindra we have witnessed a growth registered in January 2020.
of 5% in UV for the month of January. We Honda Cars India Ltd (HCIL), Tata Motors market share
have also seen strong bookings fuelled by leading manufacturer of stood at 39.18 per cent.
con nued demand. Supply shortage of premium cars in India,
microprocessor semiconductors con nues registered monthly M&M’s CV registra on for
to be a serious challenge for the Auto domes c retails of 8,703 the month at 13,673 units
Industry. Going forward we are working units in January’21 against was down 31.08 per cent
with our supplier partners to gear up our 9,457units in the against 19,840 units
supply chain and meet the market corresponding month last retailed in January last. The
demand. year, recording a market share was secured
contrac on of 7.97per cent. at 24.49per cent.
Veejay Nakra With this, HCIL locked
market share of 3.09 per Hinduja group flagship firm
CEO, Automotive Division, M&M Ltd cent. Ashok Leyland Ltd reported
19.60 per cent decrease in
HMIL has made a strong beginning to the Toyota Kirloskar Motor Pvt total vehicle registra on at
CY21 by registering a high double digit Ltd. retailed a total of 8,372 8,333 units in January 2021.
growth in the month of January. The growth units in the month of The company had
momentum has been achieved on account January 2021, downswing registered 10,364 units in
of great customer pull for our most of 11.46per cent, when the corresponding month a
innova ve recently launched products like compared to 9,456 units year ago. This helped the
the All New CRETA, New VERNA and the all- retailed in January 2020. company lock market share
new i20 showcasing brand supremacy in Market share secured in of 14.92 per cent.
their respec ve segments. We are happy to January’21 stood at 2.97
see that the Hyundai Brand in India has per cent. VE Commercial Vehicles Ltd
become a strong expression of world class (A Volvo Group and Eicher
technology and services thereby redefining MG Motor India Ltd.'s Motors joint venture)
the driving and ownership experience for overall retails rose 22.04per recorded retails of 3,192
our beloved customers. cent year-on-year in units in January 2021 as
January, compared to 2,758 compared to 3,847 units in
TARUN GARH units sold in the same me January 2020, plumme ng
last year. This helped the by 17.03 per cent. This
Director - Sales, Marketing & Service, HMIL company to seal market helped VECV to record 5.72
share of 1.20 per cent per cent market share for
during the month. the month.

fada.in | January 2021 F A D A Journal 53

Industry Track

Maru Suzuki India Limited tractor registra on at 6,941 Mahindra & Mahindra January 2020. The market
(MSIL) reported CV units in January 2021. The Limited’s retails lagged share for the company
registra on of 3,001 units in company’s a year ago figure 67.34% at 1,401 units stood at 15.16 per cent.
January 2021 over 2,924 stood at 6,208 units. This during the month against
units retailed in January’20, helped Escorts to secure a 4,290 units retailed in Bajaj Auto Ltd. retailed
gain by 2.63 per cent, market share of 11.42% January 2020. M&M’s 130,735 vehicles during the
helping the company notch during the month. market share stood at month compared to
up market share of 5.37 per 4.51%. 153,195 vehicles sold
cent during the month. TAFE Limited’s retail sale of during the same me last
6,230 units in January 2021 Atul Auto Ltd sold and year registering a market
Daimler India Commercial against 6,249 units in registered 1,322 units share of 11.24%.
Vehicles P Ltd achieved January 2020 resulted in against 3,476 units in
market share of 2.02 per slide of 0.30% with January 2020, down Bucking the trend two
cent which was 18.63 per company securing market 61.97%. Atul Auto’s market companies viz Royal Enfield
cent slide in domes c retails share of 10.25% during the share for the month was at & India Yamaha Motor P Ltd
at 1,127 units during the month. 4.26%. garnered posi ve growth at
month. In January 2020 the 2.68 per cent and 8.20 per
company retailed 1,385 John Deere India Pvt Ltd Most major players in 2W cent respec vely during the
units. (Tractor Division) gained segment reported nega ve month.
ground at 7.77 per cent in retails. Hero MotoCorp Ltd,
Mahindra & Mahindra Ltd’s market share. Retail sales the world’s largest two- While Royal Enfield
Farm Equipment Sector grew to 4,721 units from wheeler manufacturer registered 54,461 units ,
retailed 13,476 vehicles of 4,246 units in January 2020 retailed 396,074 units of India Yamaha Motors
Tractor & 10,211 vehicles of at 11.19 per cent. motorcycles and scooters in registered 44,511 units.
Swaraj Division Tractors January 2021. This was less Market share during
during January 2021 Eicher Tractors retail 15.69 per cent in January’21 for Royal Enfield
registering y-o-y growth of registra on at 3,831 units comparison to 469,804 was 4.68 per cent and for
4.24 per cent and 11.93 per was down 1.44 per cent in units of motorcycles India Yamaha was 3.83 per
cent respec vely. The comparison to 3,887 units retailed in January last. The cent.
market share of M&M in retailed in January 2020. Company managed to
tractor segment stood at Eicher’s market share for report market share of Suzuki Motorcycle India
22.18 per cent while that of the month stood at 6.31 per 34.05 per cent during the Pvt. Ltd. (SMIPL), the two-
Swaraj Division at 16.81 per cent. month. wheeler subsidiary of
cent. Suzuki Motor Corpora on,
In the 3W segment, Bajaj Honda Motorcycle and Japan recorded 46,611 unit
Interna onal Tractors Auto registered 11,486 Scooter India (P) Ltd sales in January 2021.
Limited (ITL), makers of units in January 2021 reported 2.76 per cent slide SMIPL’s market share for
Sonalika tractors recorded against 28,304 units in at 302,329 units retail in the month was 4.01 per
domes c retails of 8,647 January 2020, slide of January2021 against cent.
units in the month of 59.42% y-o-y. This 310,922 units sold and
January, against 6,563 units translated to 36.98 per cent registered in January 2020. The outlays made in the
in the same period last year, market share in 3W This helped the company to budget proposal for
registering a 31.75 per cent segment. close the market share at infrastructure develop-
growth. With this 25.99 per cent. ment and voluntary
Company's market share Piaggio Vehicles Pvt Ltd scrappage policy is hoped
stood at 14.23 per cent retailed 5,366 units in TVS Motor Company Ltd to boost vehicular demand.
during the month. January 2021 against sales de-grew by 3.85 per Also with Covid vaccina on
11,899 units retailed in cent registering 176,307 in place and economy
Escorts Limited (Agri January 2020. The market units in January 2021 opening up, things are sure
Machinery Group) reported share of Piaggio Vehicles against 183,372 units to improve slowly but
11.81 per cent jump in during the month was registered in the month of steadily for the automobile
17.28% industry in mes to come.

54 F A D A Journal January 2021 | fada.in

What Happens if You Don't Chart of the Month
Service Your Vehicle

Statistics

Domestic Passenger Vehicle - January 2021 (Wholesale)

Domestic Sales Comparison Segment wise Growth

(Units in Hundreds)

37.26 2,76,554
2,48,840
184.6

1,390.02
1,398.44

113.6

91.7 85.2

1,53,244 1,55,046

23.8 23.3 4.2 -0.6 15.1 1,11,494
190.56 206.34 5.2 81,231
-15.2 520.05 -25.5
420.02 154.50 197.94
41.4148.81 11.14
-43.8 113.1952.99 36.02 31.30 40.21 14.13 82.09 78.05 10.04 13.47 111.26 20.41 11.02 11,816 12,563 Total
Ford 58.04 Cars UVs Vans
3.94 7.01 Honda MG Motor Nissan Renault Skoda
Hyundai Kia Mahindra Maru Toyota Volkswagen
FCA

Jan'21 Jan'20 Growth (%) Jan'21 Jan'20 Growth (%)

Market Share (%)

100.0 11.0 16.1 15.8 18.6 18.2 22.3 16.6 16.6 17.9 19.5 19.7 15.8 19.4
90.0 7.7 3.7
80.0 6.4 5.0 2.0 2.9 2.6 1.3 2.9 3.5 3.7 3.5 3.8 3.4 4.1
70.0 8.2 6.7 5.5 5.1 4.1 7.6 6.0 5.5 6.0 6.9 6.4 7.5
60.0 19.8 17.5 2.4
50.0 7.5 4.3 18.7 20.2 6.3 18.5 18.2 18.4 18.7 18.8
40.0 46.9 51.0 20.9
30.0 16.0 15.9
20.0 FY’18 FY’19 21.2
10.0
Source: F A D A Research 0.0 53.2 53.2 54.1 48.5 53.5 52.4 54.4 52.7 51.3 55.6 50.3

Jan-20 Feb-20 Mar-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20 Jan-21

Maru Suzuki Hyundai Motor Mahindra Tata Motors Honda Cars Others

56 F A D A Journal January 2021 | fada.in

Statistics

Domestic Two-Wheeler - January 2021 (Wholesale)

Domestic Sales Comparison Segment wise Growth

(Units in Hundreds)

792.59 14,29,928
13,41,005
53.6
4,880.69 38.6
4,677.53

4,167.16 25.9 9,16,365
8,71,886
3,741.14 6.6 8.3 5.0 1.8 3.3

-0.3 -4.2 11.4

1,574.014,577.96 2,052.16 4,54,315
1,630.07 4,16,567

-89.1 551.51 643.72612.92 570.04 560.12 12.34 6.63
0.23 2.10 359.12 5.10 59,007 52,525 Total

HarleDy-avidson Hero 1.61 1.51 0.26 0.24 60.40 43.58 0.62 0.60 9.06 241 27
Scooter E2W
Bajaj HMSI Kawasaki Yamaha Mahindra 2W Piaggio Royal Enfield Suzuki Triumph TVS Motor Motorcycles Mopeds

Jan'21 Jan'20 Growth (%) Jan'21 Jan'20 Growth (%)

Market Share (%)

100.0 6.9 8.1 9.1 9.6 7.9 5.9 5.7 6.8 6.9 6.7 7.7 10.3 8.9
90.0 3.9 3.3 2.7 4.5 5.0 2.9 3.9 3.9 3.4 2.9 3.3 3.5 3.9
80.0 14.2 13.8 12.2 13.1 14.3 14.0 13.1 14.7 15.5 15.7 14.4
70.0 9.8 10.9 14.8
60.0 28.6 11.9 11.8 11.3 14.5
50.0 11.9
40.0 36.6 11.4
30.0 11.4 11.9 13.1 11.0
20.0 FY’18 11.8 11.4
10.0 20.0 24.1
Source: F A D A Research 0.0 27.0 27.9 24.4 28.3 27.5 27.1 24.1 25.8 21.5 29.1

35.8 36.4 37.1 36.5 42.4 39.6 36.5 37.7 38.5 36.0 37.7 32.7

FY’19 Jan-20 Feb-20 Mar-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20 Jan-21

fada.in | January 2021 F A D A Journal 57

Statistics

Domestic Three-Wheeler - January 2021 (Wholesale)

Domestic Sales Comparison Segment wise Growth

(Units in Hundreds)

- 10.38 60,903

50,625

-52.7 350.12 -65.1 -41.1 -10.8 17,124 9,211 10,278 26,335
-61.9
34.01 133.53 81.37 127.64 -98.7 10.07 11.29 - 66.17 Goods Carrier - 56.76
16.09 28.41 75.19 0.06 4.60 Passenger Carrier
Bajaj Auto TVS Motor Total
Atul Auto Mahindra Piaggio Scooters India

Jan'21 Jan'20 Growth (%) Jan'21 Jan'20 Growth (%)

Market Share (%)

100.0 0.4 2.5 0.8 1.1 1.1 0.2
90.0 2.6 1.8 1.9 1.7 1.6 4.3 5.6 4.9 4.1 3.1 3.6 4.1 3.8
80.0 6.2 6.1 5.6 6.9 3.5 9.9 8.7 8.4 8.3 8.4 6.4 7.6 6.1
10.3 13.4 9.3 1.5 0.1 0.7 2.1 3.1 11.9 16.3 12.9 10.8
8.6
26.1

70.0 24.0 22.1 34.0 31.9 34.9 28.6
41.9 28.7 25.8
60.0 21.0 28.2

28.3

50.0

Source: F A D A Research 40.0

30.0 58.1 66.1
20.0
57.2 57.5 52.8 43.6 51.1 52.7 49.5 47.8 45.4 49.6 50.7

10.0

- FY’19 Jan-20 Feb-20 Mar-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20 Jan-21

FY’18 Piaggio Mahindra Others

Bajaj Auto Atul Auto TVS

58 F A D A Journal January 2021 | fada.in



RNI No. DELENG/2002/06878 Postal Regn No. DL(ND)-11/6038/2021-22-2023
Date of Publication: 15/16 January 2021 Licence No. U(C)-259/2021-23
Posting at New Delhi PSO: 20-24 Following Month LICENCED TO POST WITHOUT PRE-PAYMENT


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