F A D A Journal - Feb-Jun 2020

Road Safety

Road Accidents for compara ve figures in other countries

Country Road fatali es Road fatali es Road fatali es Road fatali es
per year per year per 1 billion per year
Bangladesh vehicle-km Total
Canada per 100,000 per 100, 000
China inhabitants motor vehicles 5.1 21,316
France 5.8 2,118
Germany 13.6 1020.6 4.2 256,180
India 5.8 8.9 3,585
Indonesia 18.2 6.4 3,327
Iran 5.5 104.5 299,091
Iraq 4.1 8.4 3.4 31,726
Japan 22.6 6.4 7.3 16,426
Jordan 12.2 6,826
Kenya 20.5 130.1 5,224
Malaysia 20.2 36.7 1,913
Myanmar 4.1 54.1 12,891
Nepal 26.3 151.2 7,374
Nigeria 29.1 5.7 10,809
Pakistan 23.6 151.4 4,713
Philippines 20.3 640.7 35,621
Singapore 17 29.8 25,781
South Africa 20.5 250.8 10,379
Sri Lanka 14.2 399.8 197
Turkey 10.5 615.4 13,273
United Kingdom 3.6 283.9 3,691
United States of America 25.1 135 9,782
17.4 20.2 2,019
12.3 133.9 39,888
3.1 70.9
12.4 46.4
5.7
14.2

fada.in | Feb-Jun 2020 F A D A Journal 51

Statistics

Domestic Passenger Vehicle - June 2020 (Wholesale)

Domestic Sales Comparison Segment wise Growth

0 00 111014 0 2,09,522

-14
-20

-39 1,32,077 -31.16

-51 -49 -50
-55
1,05,617

51274 -62 -64

-69
42007

-86 18826 55,497 67,116 -62.06 -49.59
-57.98 46,201 Total
21320 7275 8075 10603 Cars
-98 UVs
2012 0 576 15334634 5400 987 3866 1510 2463 3,919 10,329
10314 790
246 791 0 52 2 105 263953331398 0 94 0

Vans

Jun'20 Jun'19 Growth Jun'20 Jun'19 Growth

Market Share (%)

100.0 12.6 11.0 12.1 13.7 18.3 18.1 19.0 18.3 16.0 15.8 18.6 18.2 22.3
90.0 8.2 7.7 4.6
80.0 6.4 6.4 7.2 5.1 4.2 2.4 3.6 2.0 2.9 2.6
70.0 8.5 8.2 8.3 5.3 4.2 3.7 3.5 4.0 5.6 5.5 5.1 4.1
60.0 18.5 19.8 6.4 4.7 5.5 6.7 7.5 4.3 2.4 1.3
50.0 18.6 8.4 3.8 6.5 7.6
40.0 45.8 46.9 6.9 15.9
30.0 18.7
20.0 FY’17 FY’18 19.4 19.4 18.2 17.5 16.9 16.1 16.0
10.0 20.2
0.0
Source: F A D A Research 49.1 48.1 47.4 49.5 48.8 52.7 52.1 53.2 53.2 54.1 48.5

Jun-19 Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19 Jan-20 Feb-20 Mar-20 Jun-20

Maru Suzuki Hyundai Motor Mahindra Tata Motors Honda Cars Others

52 F A D A Journal Feb-Jun 2020 | fada.in

Statistics

Domestic Two-Wheeler - June 2020 (Wholesale)

Domestic Sales Comparison Segment wise Growth

600380

56

429493 450889

0

-26 -28 202837 -34 226279
199340 -55 -36
146695 -46 -50
- 64 144817
-59
54213 36510 55082 57023 57
86 210 123 2816 5628
29539 20482

67 2-7531 0 89

Jun'20 Jun'19 Growth Jun'20 Jun'19 Growth

Market Share (%)

100.0 6.3 6.9 7.2 7.8 7.9 7.6 8.0 8.8 9.2 9.1 9.6 7.9 5.9
90.0 4.5 3.9 3.3 3.2 3.5 3.2 2.6 2.8 2.8 2.7 4.5 5.0 2.9
80.0 14.2 14.2 13.7 13.8 14.5 14.7 14.4 12.2 13.1
13.6 15.0 14.3
10.9
70.0 11.4 9.8 12.1 11.3 11.4 10.7 13.8 12.5 11.8 11.8 11.3
14.5
60.0 11.4

Source: F A D A Research 50.0 26.9 28.6 27.3 30.1 28.1 27.5 27.8 26.5 21.9 27.9 24.4 20.0
40.0 28.3

30.0 36.5 42.4

20.0 36.9 36.6 36.4 33.8 34.6 36.2 33.4 35.9 39.2 36.4 37.1 Mar-20 Jun-20
10.0
Others
0.0 FY’18 Jun-19 Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19 Jan-20 Feb-20

FY’17 India Yamaha

Hero MotoCorp HMSI Bajaj Auto TVS

fada.in | Feb-Jun 2020 F A D A Journal 53

Statistics

Domestic Three-Wheeler - June 2020 (Wholesale)

Domestic Sales Comparison Segment wise Growth

51,885

41,442

-54.16

29,798

-69.03 -67.48 13,279 -51.57 10,443 -80.15
4,318 447 923 10,300
-84.92 -99.69 5,513 4,787
4,251 -86.70 Total
3,303 4,494 -98.49
13 5 331 Passenger Carrier
1,023

Goods Carrier

Jun'20 Jun'19 Growth Jun'20 Jun'19 Growth

Market Share (%)

100.0 0.4 2.5 0.7 0.7 0.6 2.3 0.8 0.7 0.7 0.8 1.1 1.1 0.2
90.0 2.6 1.8 1.8 1.8 2.1 1.7 2.0 2.3 1.5 1.9 1.7 1.6 4.3
80.0 6.2 6.1 6.4 5.4 6.1 7.0 7.4 7.0 7.3 5.6 6.9 3.5 9.9
10.3 8.8 8.4 9.1
8.6 24.6 22.0 1.5 0.1

70.0 24.0 22.1 57.8 61.8 11.1 10.7 11.8 10.1 13.4 9.3 26.1 41.9
22.5
Jun-19 Jul-19
60.0 21.4 25.2 21.8 25.9 21.0 28.2
Piaggio
50.0

Source: F A D A Research 40.0

30.0 58.1 57.2 59.6 56.4 54.0 56.3 54.4 57.5 52.8 66.1 43.6
20.0

10.0

- FY’18 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19 Jan-20 Feb-20 Mar-20 Jun-20

FY’17 Mahindra Atul Auto TVS Others

Bajaj Auto

54 F A D A Journal Feb-Jun 2020 | fada.in



Industry Track

Covid-19 Jolts Auto Sales

Auto Sales in India during the against 2,304,730 vehicles in Rajesh Goel, SVP and Director work of our SBUs (Strategic
month of June 2020 started the same month last year. This (Mktg & Sales) HCIL, said, Business Units), we have been
picking up as lockdown norms is to be noted that many "Amidst the COVID-19 crisis, able to keep up with customer
eased in many parts of the automakers resumed their June was significant for us as expecta ons. Thanks to our
country amidst manufacturing produc on with the start of we resumed our produc on special financing offers and
ge ng affected due to Unlock 1.0 exercising utmost par ally from mid of the buy back offers which have
constraints in Supply –chain cau on and highest safety month while exercising utmost also helped bring customers
mechanism caused by poli cal protocols to adjust with the cau on and highest safety back to dealerships. Our retails
tensions with China and extra ordinary mes. protocols in our plants. The (sales from dealers to
manpower issues due to Covid pace of deliveries is more than customers) is nearly double of
19 infec ons. Car market leader, Maru double of company's wholesales (sales from TKM to
Suzuki India Ltd (MSIL) dispatches in June. The dealers) second month in a
Improved consumer interest recorded domes c sales of company was in the middle of row thereby bringing down our
over pent-up demand with 51,274 units decline by 53.8% BS-VI transi on when the dealers inventory carrying cost
upcoming fes val season; in June 2020 from the lockdown happened, so ever by more than 50% over the
preference for personal mode corresponding sales figure of since produc on resumed, the past two months. We are also
of commute over ongoing 111,014 units in the same company's priority is to quickly seeing a visible growth in
pandemic fear and month last year. The company roll out the awaited models, online enquiries as well as
expecta ons of good monsoon clocked 55.2% de-growth in including all new City, new WR- bookings.
boos ng rural demand were exports at 4,245 units and V, Civic BS-VI diesel and new
the factors contribu ng to ended up with nega ve Jazz. Three of these models Post COVID the market has
up ck in sales during the growth of 53.9% in its will be launched in the next been showing a shi towards
month. cumula ve sales during the two weeks, and accordingly we entry level suffix in all products
month. will progressively ramp up our that we sell and we are
Cumula ve Passenger Vehicle, volumes to cater to the market monitoring such trends and
Two-Wheeler, Quadricycle and Hyundai Motor India Ltd effec vely." adjus ng our future
Three Wheeler sales during (HMIL) registered an overall produc on according to
the month in the domes c slide of 54.1% in June 2020. Toyota Kirloskar Motor (TKM) market demand based on
market stood at 1,129,348 While the company’s domes c reported total sales of 3,866 Toyota Pull System which
units against 1,910,969 units sales dipped by 49.2%; and it’s vehicles (including exports) in supplies vehicles to dealers
sold in June 2019 which export slided by 66.4% y-o-y the month of June 2020, when it is required, where it is
reflected 40.90% slide y-o-y; during the month. reflec ng a 66.1% decline required and how much is
and in the interna onal compared to 11,407 vehicles required. Our produc on side
market, the total sales accrued HMIL’s total sales stood at sold in June 2019. The has been helping us ramp
to 246,336 units in June 2020 26,967 units. The domes c company’s sales in domes c produc on to be able to meet
against 393,848 units sold in market accounted for 21,320 market during June 2020 stood customer requirements. Going
the year last, recording de- units, compared to 42,007 at 3,866 units, chipping off forward, we would like to focus
growth of 37.45%. units sold in June 2019. The 63.5% from 10,603 vehicles on ramping up produc on
exports totaled 5,647 units in sold in June last year. The while placing the highest
While passenger vehicle June’20 vis-à-vis exports tally company reported NIL sales in priority to the safety and well-
domes c sales were down by of 16,800 units in the same the interna onal market being of all stakeholders and
49.59%, 3-wheeler and 2- month last year. during the month against 804 by adop ng the ‘Safety and
wheelers plunged 80.15% and units sold in June last year. Health First’ approach at all
38.56%, respec vely, in the With June’20 sales at 3,913
domes c market during the units, Honda Cars India (HCIL) Naveen Soni, SVP, Sales & mes.”
month. The industry was also on a skiddy road. Service, TKM said, “With
(comprising of PV, 2W, 3W & Honda Cars India was down demand gradually coming In keeping with the overall
Quadricycle segments) sold a 75.9% from the sales figure of back in the market and with trends, Mahindra & Mahindra
total (domes c + export) 16,230 units recorded a year strong support from our dealer too found itself in the nega ve
1,382,450 vehicles in June as ago. partners as well as the hard terrain. In the Passenger
Vehicles segment (which

56 F A D A Journal Feb-Jun 2020 | fada.in

Industry Track

includes UVs, Cars and Vans), Sales at MG Motor India, said, sharp ver cal growth in our Bajaj Auto con nued to ride
Mahindra sold 8,075 vehicles “Even though our sales sales at a me of massive on a bumpy road with its
in June 2020, compared to performance in June 2020 was disrup on and uncertainty. domes c sales of two-
18,826 vehicles sold in June be er than May this year, we This is an overwhelming wheelers totaling 146,695
2019. The company’s domes c con nue to face headwinds in reitera on of the enduring units falling sharply by
UV sales at 7,958 units supply chain and logis cs due trust and faith that our 26.4%. The company exports
slumped by 55% y-o-y. M&M to mul ple issues. Our teams customers repose in Brand at 108,427 units also slided
saw its sales slipping in Cars are doing their best to Hero. A major part of the 28.6% y-o-y. Bajaj Auto’s
and Vans at 117 units against overcome these challenges market demand is emana ng cumula ve sales (domes c +
1,103 units sold in June’19 and we are looking forward to from the rural and semi-urban exports) of 2-wheelers in
recording a nega ve growth of the launch of the Hector Plus in markets, which have been June 2020 at 255,122 units
89% y-o-y. In Commercial July.” helped to a large extent by the was down 27.4% against
Vehicle Segment, the company various s mulus packages 351,291 units sold in
sold 10,417 units during the Renault India and Nissan India rolled out by the government. June’19.
month against 16,394 units finished with sales of 4,634 A combina on of mul ple
sold in the same month last units and 576 units factors, including the forecast Another two-wheeler major,
year. respec vely during the month of a normal monsoon, a TVS Motor mustered sales of
of June 2020 sliding by 14.2% bumper Rabi crop and the 144,787 two-wheelers in
Veejay Nakra, Chief Execu ve and 62.4% y-o-y. upcoming fes ve season are domes c market during the
Officer, Automo ve Division, expected to keep the month, which translated into a
M&M, said, “The automo ve As the country opened up a er momentum going over the nega ve growth of 36%
industry has started to see lockdown caused by Covid-19 next few months." compared to domes c sales of
recovery both in the passenger pandemic, two-wheelers 226,279 two-wheelers in June
and small commercial vehicle being the most affordable form Honda Motorcycle & Scooter last year. The company’s
segments. This has been led of motorized transport, have India (HMSI) clocked exports of 46,259 units
primarily by rising rural shown encouraging result in its domes c sales of 202,837 recorded 19.1% de-growth y-
demand and movement of sale figures over April’20 & units in June 2020 vis-à-vis o-y.
essen al goods across the May’20 sales. 450,889 units in June 2019,
country. Our key brands such decline by 55%. Suzuki Motorcycle recorded
as Bolero, Scorpio and Pik-Ups, Hero MotoCorp led the domes c sale of 20,482 units
are all seeing good trac on. revival of the domes c two- Yadvinder Singh Guleria, during the month and export
Managing the supply chain will wheeler sector in the month Director (Sales and Marke ng), sales of 1,198 units.
be our key focus area as we of June with wholesale HMSI, "Around 95 per cent of
ramp up produc on to meet deliveries made to Honda dealers resumed their India Yamaha and Royal
this increased demand.” dealerships of over 450,744 business, while our supply Enfield achieved 29,539 units
units – a record sequen al chain further stabilised to align and 36,510 units’ sale in the
Ford India saw its sales slide by growth of four mes over the with the re-boo ng of our Indian market respec vely
50.5% with its sales 112,682 units dispatched in produc on opera ons in all during the month.
aggrega ng 2,639 units in June May’20. The company the four plants. With over 150
2020 compared with 5,333 managed to achieve 429,493 per cent spike in our retails, Slowdown in economic
units in June 2019. units of domes c sales during June turned out to be the first ac vity, banks wary of
the month of June 2020 less confidence booster. Honda providing loans to
MG Motor India sold 2,012 28.5% as compared to two-wheelers created a new customers and uncertainty
units in June amid supply- 600,380 units sold in June’19. buzz in the market introducing in job market are making
chain constraints. The Indian However, debugging the maximum number of four BS- customers defer their
arm of the Bri sh marquee trend, the company’s export VI models in just one month. purchases. In such a
company, a subsidiary of at 21,093 units against 16.146 We are also witnessing a new scenario, S mulus package
China's SAIC Motor Corp. Ltd., units sold in June’19 recorded demand ge ng unlocked with including reduc on in GST
sold 1,867 units of the MG 30.6% growth. preference to personal rates and incen vised
Hector SUV and 145 units of mobility over public transport Scrappage Policy will help
the MG ZS EV in the month Dr Pawan Munjal, Chairman, and two wheelers becoming increase foo alls at the
gone by. and CEO – Hero MotoCorp, first choice to this shi in the retail outlets and revive
said, “We have demonstrated market." slackening sales during the
Rakesh Sardana, Director - phenomenal leadership upcoming Fes ve Season.
quality and tenacity to clock a

fada.in | Feb-Jun 2020 F A D A Journal 57

Chart of the Month

58 F A D A Journal Feb-Jun 2020 | fada.in



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