Introduction Jelajah Mulia is a Corporate Social Responsibility (CSR) initiative by Media Mulia Sdn Bhd to help those in need especially due to the Covid-19 pandemic. It aims to provide a financial contribution to B40 community with cash value of RM500 (cash) with MMSB exclusive gifts and the recipients will be selected based on a set of terms and conditions (with the advice of respective Region bureau). A campaign to reach out to 4 families per state. 3 – 5 min video x 1 version to feature 4 recipients / families for EACH state. Content to focus on 2 most aspiration story (70% - 80%). NORTHERN REGION 4 Recipients Sector : Tourism industry E.g: Rental car operator, homestay or Airbnb business & etc. KELANTAN 4 Recipients Sector : The small traders & the hawkers E.g: Siti Khadijah Market, the business was affected TERENGGANU 4 Recipients Sector : Fishery, aquaculture & handcraft industry E.g: Fishermen, Craft makers & etc. PAHANG 4 Recipients Sector : Tourism Industry E.g: Cameron Highland, tourist extraction like strawberry farm, tea farm, homestay & Airbnb business PROPOSED REGION / STATE
MEDIA NETWORK Offline & Online Inventories PRINT SOCIAL MEDIA MMTV 3 – 5 min video x 1 version to feature 4 recipients / families for EACH state. Through FB & IG Emotion Aspiration Human Interest
PACKAGE For further enquiries please contact [email protected] [email protected] | 016-233 7388 PREMIUM PACKAGE 4 States (16 families) HALF PAGE FULL COLOR • Advertorial (ROP) BRANDED CONTENT • Replica Print TRAFIC DRIVER • Facebook / Instagram (Video + Teaser + Photo Caption) 169,600.00 (Termasuk 6% SST) SUPER SAVER Deals RM RM ALA-CARTE PACKAGE 1 State (4 families) 53,000.00 (Termasuk 6% SST) HALF PAGE FULL COLOR • Advertorial (ROP) BRANDED CONTENT • Replica Print TRAFIC DRIVER • Facebook / Instagram (Video + Teaser + Photo Caption)