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Founder and Executive Consultant
Karl is truly one of the recognized pioneers of personal brand, whose best-selling book Be Your Own Brand,
introduced the personal brand building principles that have been practiced by tens of thousands of
individuals over the last 20 years. In addition to speaking to audiences around the world, Karl has lectured at
many universities and colleges in North America and Europe. Karl has created personal brand workshops
and e-learning tools, like, the Broadview Personal Brand Discovery Tool, which have been implemented
by more than 150 certified trainers and coaches. For more than 35 years Karl has also worked with many of
the world’s most successful companies, helping them build stronger corporate and product brands. Karl has
served on many boards of directors, including being the former chair of the Design Management Institute.
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Your personal brand shines through everything you do in your life. Every action you take, professionally or personally, makes an impression on others. Over time, what you say and do creates a private and public persona that defines your personal brand, with the ability to increase your value to others, but also decrease it. It’s up to you to craft a brand that reflects your best intentions and your personal style, so that you can always be a plus instead of a minus.
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