SAFFIYYAH Studio Work 1 NAME: RAYZALPUTRA BIN FAZLI (09DRG22F1010) LECTURER: PUAN SURYA ADELINA BINTI A RAHIM
Solusi Ikhlas Venture (SIV) was registered in Oct 21. This company is the brainchild of Puan Hajjah Sapiah Mat Pis, together with her husband and business partner Haji Shamsuddin Jaafar. Although SIV is less than 3 years old, the brand Saffiyyah has been in existence since 2014. Saffiyyah started by attaching itself to beautiful and simplistic telekungs imported from Indonesia which later expanded to hijabs, embroided pouches, embroidered Mini prayer mats and Telekung bags. Hajjah Sapiah Binti Mat Pis COMPANY BACKGROUND
CEO Sapiah Mat Pis Marketing & Saler Manager Nur Aika Content Creator Yana Azia Operation Nur Atiqah Organizational Structure
PHYSICAL STORE/ PICTURES Entrance
MEDIA SOCIAL Saffiyyah +60 12-306 6561 saffiyyahcouture.com saffiyyah.hq saffiyyah.hq [email protected]
LOCATION Saffiyyah is located at Komersial Radia which is a complex besides the main road. It’s store is at level 2 of lot UG1-32. Google Map’s Location UG1-32, Komersial Radia, Persiaran Arked, Bukit Jelutong, 40150 Shah Alam, Selangor
SSM REGISTRATION NUMBER: PG0519749-T
CLOTHING PRODUCT CATEGORY
TYPE OF PRODUCTS MUSLIMAH PRAYING KIT
RM15.00 Pouch Bag RM93.00 Beg Sulam RM139.00 Sejadah Full Size RM17.00 - RM30.00 32cm x 48cm 103cm x 69cm 15cm x 6.5cm x 6.5cm 33cm x 26.5cm x 10cm Mini Sejadah PRODUCTS & PRICES
RM39.00 RM129.00 Tudung Telekung PRODUCTS & PRICES
The company corporate logo looks a bit plain even with when use arabic’s letters PROBLEM STATEMENTS
TESTAMONIALS
1 1 2 2 3 DEMOGRAPHICS PSYCHOGRAPHICS Ages Those who needs a praying kit A gift for someone that needs it Genders Race (Age 30 - 60 Years) (Women) (Malay Muslim) TARGET AUDIENCE
Siti Khadijah is a big company which provides for women, men and kids praying kit They also has a lot of branches in Malaysia COMPANY COMPETITOR
KIPLING WHEN HOW WHAT Saffiyyah is a clothing company which they sale muslimah praying kit WHERE UG1-32, Komersial Radia, Persiaran Arked, Bukit Jelutong, 40150 Shah Alam, Selangor WHY To help the provide an easy way for the muslimah perform prayer anywhere Create their own design and make them to sell it to their customers WHO Sapiah Binti Mat Pis Saffiyyah has been in existence since 2014
SWOT Strength A lot of beautiful & design produces Have an online service Can make a vending machine to sell their products without going tothe store Not a strategic location Not many commercial done in the internet Hard to recognise as there is also more popular brand selling the same product Weakness Opportunities Threats
Product Analysis Sejadah Mini Raudah Daania Dalila Safwa Telekung Tudung Pouch Bag Raudah Modest Dalila Syafa Colours Warda Sejadah Besar Beg Sulam Others PRODUCT ANALYSIS/ SERVICES PROVIDED