Generations Magazine: First Issue

First Issue

Gen-er-a-tions

Learning. Growing. Living.

1320 12th Avenue
Altoona, PA 16601
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6

Welcome to the inaugural issue of ,a 8

new and fresh magazine that celebrates every Generation of Magazine is
published and distributed
women by exploring their newest trends and honoring their by Headline Marketing &
Communications. For more
traditions. It goes beyond conventional magazines with articles information on receiving our next
issue and for more information
that will educate, challenge and entertain women from ages 25 on our programs and services,
please call 814-946-7499, email:
to 65 and older. [email protected] or visit
our website at www.headlinemc.
This is your ! So find a comfortable chair, sit 11 com. Copyright 2016 Headline
Marketing & Communications. All
back and enjoy reading Kathleen Gilmour’s walk through rights reserved. Reproduction in
whole or part without permission is
“Those Golden Years” beginning on page 4 and how women prohibited.

have become the growing force in a surprising market on

pages 6 and 7. A must read starts on page 8, “Injection of

Youth”. Learn what you need to know before your first cosmetic

procedure followed by “Nature’s Gi to Women” on page 11.

Dr .George Zlupko provides interesting history on “Smoking

Propaganda” on page 12. Two more must reads begin on page

13, “Knowledge Is Power”, talking finances, and on page 14,

“Caring for the Caregiver”, what happens when the caregiver

needs a break?

Email our team at [email protected] to let us

know what you think of and if you would like a

copy to share. Look for the next issue of coming in

November.

Pre - 1933 Greatest Generations
1933 - 1945 Silent Generation
1946 - 1964 Baby Boomers
1965 - 1979 Generation X
1980 - 1995 Millennials
1996 - Present Generation Z

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“Golden”Those Years

IBy Kathleen Gilmour especially true for those of us who are euphemistically referred to
t was most disconcerting when I realized recently that I don’t
exactly belong to a generation with a specific name. Born at as, “seniors,” or those in our “golden years.” (There are those labels
the end of the Silent Generation and right before the Baby
Boomers, I don’t really fit with the descriptions in the charts. I again!) Crossing the threshold
guess that’s ok. I don’t much like labels anyway.
What from “middle age” to being
What prompted this rumination is the anticipation of my “elderly” or, even worse, “old,” is
fi ieth college reunion this summer. The occasion has triggered we do interesting, at the very least. It
lots of memories (some good, some bad) of people, places, campus seems like not so long ago that
events and world events that were a part of my life during the
turbulent Sixties. Looking at yearbook photos brings the stark with our I went from being the little girl
realization that a half century has passed already. all dressed up for Easter in her

Social media and the Internet have made it possible now to remaining patent leather Mary Janes and
reconnect with classmates easily, and it’s no surprise that each of straw bonnet to the woman
us has accumulated lots of life experience. Some have had health taimlle can make whose favorite go-to outfit is a
challenges, some have lost spouses and children, some have sweat suit and sneakers.
achieved great success, and some have led average, uneventful
lives. Most of the class members are still trying, in the words of When we’re children,
Bob Dylan, to “keep on keepin’ on.” What we have in common is we are busy accumulating
that we all have more years behind us than we have ahead. What
we do with our remaining time can make all the di erence in the the di erence knowledge of ourselves and our
quality of life we experience and share with others, and what we surroundings. We are learning
leave of ourselves behind. The choice is largely ours.
in the to walk, and talk, and play well
There’s a line in a commercial that says, “Life comes at you with others. For my two-year-
fast.” I think most people would agree with that, but it rings
quality of life. old grandson, Oliver, every day
is a great adventure and all

things are new. We have others

to protect us set limits, and

teach us how to navigate this complicated world.

As young adults, we begin to experience independence and

4814-946-7499 www.headlinemc.com

make our own decisions. We pursue education and/or training in The senior years for me are busy and exciting. Having been
given the precious gi s of time and reasonably good health, I
some form, and think about what we want to do in the future. The plan to make the most of every single day. I ignore the nagging
aches and pains and little health anomalies that come with aging
social relationships we form are critical in influencing the person and move forward. I have enjoyed several rewarding careers and
several accomplishments of which I am proud, but I am grateful
we will be. We learn to drive, compete in sports, get our first job, that my world is now devoid of alarm clocks at 5:30 am; long work
days and nights filled with meetings, reports, and conference calls;
join the military, maybe fall in love, and spend the biggest part of all-too-few vacation days; and trying to carve out some semblance
of home life.
our time away from the family unit. We learn about choices and
In their place, I now can reconnect with friends too long
their consequences. neglected and remember why I liked them so much in the first
place; tackle the stack of paperbacks I have been meaning to read
The middle years are ones of tremendous activity and for so long; write for pleasure; take spur-of-the-moment trips;
try to do small things that make the world a better place for some
experience, when we develop our unique lifestyle. Maybe we people; meet the “ladies” for lunch; spend all day at an outlet
mall with a friend; tend to my flower beds that burst with color
continue our education or training, pursue jobs or careers, in spring and summer; take a long walk; watch the robins set up
their home in the eaves of a deck roof; enroll in a tai chi class; read
perhaps marry the New Yorker from cover to cover; and walk with my husband
on our favorite beach during the warm, o -season rates of late
And then, in and have children, summer. To me, that’s a pretty busy schedule and a pretty full
buy a house, life—still coming at me fast!

what seems like a relocate—in any To some, this might seem quite boring, but everyone can chart a
case, consciously or course for this time in life. Everyone, regardless of income, health
issues, and experiences, can approach each day as Oliver does:
n a n o s e c o n d , we unconsciously set What exciting things will I do today? What will I learn?
goals. To varying
enter a new phase— degrees and I suspect that my classmates are all approaching the summer
barring unforeseen reunion with some degree of trepidation. A er all, it has been a
retirement… circumstances or half century! The big challenge will be to see how many classmates
setbacks, that’s we recognize—and how many recognize us. I’ll be the one, like the
woman in the tv commercial with the purple
when we make our highlights in her hair, dancing the night
away to the sounds of the Beach Boys
mark in the world. and the Troggs. G

That time is filled with activity, schedules, training, and no small About the author:
Kathleen Gilmour is
measure of stress. Managing that stress, making healthful lifestyle a retired high school
and college teacher of
choices, and carefully planning for the future are paramount in English, grants writer,
and public relations
those years. and marketing
executive.
And then, in what seems like a nanosecond, we enter a new

phase—retirement—which comes with its own set of opportunities

and challenges. It’s a time of doing a lot of looking back, but can

also be filled with opportunity and achievement and looking

ahead.

The challenges of the workplace are now replaced with the

challenges of navigating the worlds of Social Security and

Medicare and their endless forms, managing retirement finances,

making health care decisions, and learning a host of new terms,

new email passwords, and a mailbox filled with “urgent” messages

from insurance companies, political parties, retirement villages,

and others who would like a share of what remaining funds we

may have. And that doesn’t even include learning to use an iPhone

and what Instagram, Facebook, Skype, Twitter, and Spotify mean.

I guess the upside of all this new learning is that it keeps the brain

cells active.

I had someone who still works full-time ask me recently, “Just

what do you do all day?” My hesitancy in answering was not

because I couldn’t think of anything to say, but because I thought

of too much!

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Purses

&PISTOLS

SBy Teresa Patterson a victim. I am going to take a class and carry one in my
o, have you been secretly fantasizing about carrying a pistol purse. I love the ‘Gun Toten’ Mama’ purses they have. I love
in your purse? Well, hop o your unicorn and strap on that purses!”
hip holster ladies. Here are the statistics: Scott stated that “I think it is great women carry guns! My
wife does. She’s 28 years old! Women need to know how to
According to the National Shooting Sports Foundation protect themselves.”
(NSSF), In 2013 Firearms retailers estimated that over A 23 year old woman was shopping for a handgun with her
20% of their shooting and hunting related sales were father. She told me, “When I was younger I was actually
attributed to women. That is a 15% increase from 2010. terrified of guns. My dad had taken me shooting and the
Also from 2010 to 2013 there was an 85% increase in recoil scared me. I always grew up around guns and knew
women hunters up to 3.3 million nationwide and the about gun safety, but I was still terrified. When I was
National Sporting Goods Association reports a 60% at college, I was home alone in my apartment one night
increase in women target shooting with 5.4 million when someone tapped on the window several times. I was
nationwide between 2001 and 2013. petrified! The guy I was dating was a Marine and I asked
For me this was no fantasy. Being around guns was passed him to teach me how to shoot a pistol the very next day. I
down in my family for Generations. I have been in the environs of wanted to protect myself. No way would I be a victim! Once
guns and hunting all my existence. So having a gun and carrying I started shooting I really enjoyed it and that led to try
a pistol with a concealed carry permit just came naturally when I hunting. I liked that too. I have a concealed carry permit.
turned 21. In fact, it was talked about and planned for months. Depending on what I am doing depends on how I carry,
That was back when it wasn’t as customary and fashionable sometimes a purse, sometimes a holster.”
for women to be involved with or carry guns. Have things ever A friendly woman in her 60’s was shopping at Grice for
changed! various items with her husband and son. When I asked
There is an estimated 17 million women gun owners in the them their thoughts on women carrying guns she quickly
United States and that number is escalating daily. The women’s responded, “I’ve got one and I know how to use it!” Her
market is the growing force in the firearm, shooting and hunting husband and son both stated, “The way the country is
industry. Retailers and Manufacturers have come to realize this everyone should be carrying a gun, especially women.”
and have made changes to satisfy the demands of women’s likes Brenda Grice of Grice Gun Shop stated that they have women
and needs. Furthermore, for Generations women have loved to in their store from 21 years to 93 years old that have purchased
shop! According to NSSF, women gun owners spend an average handguns. Rob, one of the employees at Grice, acknowledged
of $850 annually on firearm purchases and $405 annually on that the week before he had sold a woman who was 82 years
firearm accessories. Firearm accessories for women range from old a revolver. Rob stated that he has seen a vast increase over
shooting glasses, earplugs, ammo, and multiple holsters for the past few years with women coming in to purchase guns. He
concealed carry such as thigh, ankle, waist, bra, (yes they make commented, “Some women come in with someone, like a father, or
bra holsters…) purses, leggings, etc. Basically, however a woman significant other, some come in and shop by themselves and you
feels comfortable or wants to carry her firearm for any occasion, can tell they know how to handle guns and what they are looking
there is a way to conceal it. Third Generation owner, Tom Grice, for. At Grice we treat every customer the same whether they are
of Pennsylvania’s largest Gun Shop, Grice Gun Shop in Clearfield, male or female.”
Pennsylvania, has seen an increase of women purchasing guns Tom Grice took notice of this change and has modified some of
over the past eight years. his business direction to reflect the increase of women clientele.
So why are women arming themselves more? I asked several Tom was sure to accommodate the growing demand of lady
women and men who were purchasing or looking to purchase customers in both guns and accessories. Not only has he hired
handguns while at Grice Gun Shop. Here are their reasons: full time and part time females to work the store, he additionally
added product for the ladies' liking. The store carries a variety
“I have enough jewelry. So now I want guns!” states Melody, of handguns for women and even in various colors if they fancy
a Grice Gun Shop customer. “I’ve had a pistol before and that style along with some colored holsters. “Women particularly
have been shooting as a sport for Generations. Now I want like the concealment holsters, concealment shirts and leggings”,
to carry a pistol for protection. There is just more crime he states. But the bestselling concealment item are the purses.
all the time and I don’t want myself or my family to be Matter of fact over $10,000 sold the first year he carried them.

6814-946-7499 www.headlinemc.com

Tom said, “The guys in the shop thought I lost my marbles when
the purses showed up, but it didn’t take long for them to see how
well they sold.” Top guns women are buying? At Grice they are
small concealable automatics in .380, 9 mm and the 38 special
revolvers. Their number one selling rifle, “the Savage Arms .243
in Muddy Girl Camo”, says Tom Grice.
So are you now saying, “Okay, I’m convinced! Tell me already,
where do I start so I too can become a well armed woman?”
Here are some helpful suggestions. First, figure out what the
intended use for the gun will be. Are you target shooting,
hunting or using for personal protection? This will help you
when choosing the proper firearm. Next you will want to have a
friend, significant other or someone you know who are familiar
with firearms go to a gun shop with you. Remember, find a gun
that fits. Some women get turned o shooting because they are
shooting a gun that doesn’t fit their hand right. Keep in mind,
ladies, the gun should fit you like a good pair of shoes! A er
clearing a mandatory background check at your favorite gun store
you can go home with your new firearm.
Your next action should be to apply for a concealed carry
permit. Anyone 21 years of age or older may apply by submitting
an Application for a Pennsylvania
License to Carry Firearms to the
It’s more sheri of the county in which they
reside or if a resident of a city of
opfrbeepinagred the first class, with the chief of
for any police along with the required fee.
The sheri has 45 days to conduct
an investigation to determine
your eligibility for a license.
Included in the investigation is a
situation. background check. If approved,
the sheri may issue a License to
Carry Firearms. The issuance of a
License allows you to carry a firearm concealed on or about your
person, or in a vehicle throughout Pennsylvania. The license is
valid for five years.
Once you have your firearm, applied for concealed carry
permit, it’s time to sign up for a handgun safety class. If you plan
on hunting, sign up for a Hunter Education Class. Most of the
information can be found online or at your local gun shops.
Sharon Burwell of Duncansville, PA has been shooting
handguns and competing for 8 years and is a certified NRA
instructor who teaches handgun safety classes. I spoke with
Sharon and she feels the reason a handgun class is important is
that it teaches you how to shoot correctly. The correct stance,
using the correct eye, holding the gun properly. Sharon stated,
“What you learn in class is your starting point or baseline.
We teach you the correct way to shoot a gun. This gives you
something to build on. You take that knowledge you received
with the skill and continue to practice so it becomes muscle
memory. We also teach safety, such as keep your finger away from
the trigger, always assume every gun is loaded and what’s behind
your target.” Sharon said that you can look online if you are
interested in taking a course at www.shootingsportsacademy.com
or Facebook www.facebook.com/ShootingSportsAcademy.
A er your safety class is completed it doesn’t stop there!
Practice, practice, practice. Just because you now own a gun and
shot it once or twice it doesn’t make you Annie Oakley! The age
old saying, “Practice makes perfect.” By shooting regularly the
skill of shooting will become mechanical and automatic. You
won’t have to think about what to do should there ever be an
instance you need your pistol in a situation.
I have had people ask me before what am I so afraid of that I
feel necessary to carry a gun. My response is, “I’m not afraid of
anything. It’s more of being prepared for any situation. Just like
having a fire extinguisher at home. That doesn’t mean my house
will catch on fire. Or having a flashlight near my bed in case the
power goes out. I’m equipped for myself or loved ones not to be
a victim. Carrying a gun does make me feel safer. It’s all about
preparation…and who I am!” G

814-946-7499 7 www.headlinemc.com

INJECTION

Youthof

By Ann Reifsteck Women of all ages are

Have you ever stood in front of a mirror and gently pulled back having cosmetic treatments
the skin on the side of your face and marveled at the di erence
it made in your looks? I have, and I wager many other women including those in their
do the same thing. The person I see in the mirror with this slight
transformation is the same one I feel like inside. More alive, less twenties.
tired and yes, even a little younger. Obviously I can’t hold this
position very long without becoming a statue, so what are my smoother appearance, the more she liked it and decided to try
alternatives? additional cosmetic procedures.

A possible solution could be trying cosmetic treatments such as This new phenomena is not just for the Baby Boomer
Botox or fillers, but where do you begin? In my quest to find some Generation, which is what I had believed. Women of all ages are
answers, I learned far more than expected including how many of having cosmetic treatments including those in their twenties. I
my friends and associates were already having these treatments. first learned of this when one of my associates, Stevie, surprised
Even more surprising was how open they were to sharing their me with news that she has been having cosmetic treatments done
experiences. for several years. She started at age 25, which is what I thought
her age was now, not 31!
Let’s start with my friend who just turned 52 and has
been having cosmetic treatment done for several years. Her “It comes down to self-esteem,” Stevie shared. “When I was
facial transformation began as a true medical procedure for younger, I had low self-esteem. Having the treatments done made
blepharospasm which is characterized by involuntary spasms of me feel like I was taking control, which is good as long as you’re
the muscles around the eye. Her neurologist recommended Botox doing it for yourself.”
injections. The treatment worked. A er a few days the twitching
around her eye stopped. Stevie believes there is a direct correlation between self-e cacy
in women and self-esteem and commented, “otherwise why do
The di erence it made cosmetically was an added benefit she those glamour magazines sell so well?” She suggests there should
had not anticipated. The more she looked at her new, slightly

8814-946-7499 www.headlinemc.com

be limits on wanting to make improvements to feel more confident certain vitamins to help prevent bruising. While some patients
have minimal side e ects, Dr. Kimberly said there may be some
and that clinicians need to educate patients on the short and long tenderness and pain, which should subside a er about one week.

term e ects of cosmetic treatments. Stevie, as well as her many friends who have had the treatments,
said she has not had any side e ects. “I am alert to the fact of
Botulinum toxin injections, known popularly under the brand which product is being used and how it is being cut and mixed
before being injected. Botox should almost burn. Generics don’t
name Botox, are the most commonly-performed cosmetic feel the same and have a cracking sound.”

procedures by a wide margin, according to 2015 data from the It is important to do your homework before scheduling a
cosmetic treatment. Misplacing injections can be problematic.
American Society of Plastic Surgeons. Across the United States in Doctors who perform the treatment should have expertise with
facial anatomy, as does Dr. Kimberly. This enables them to make
2015, more than 6.7 million procedures were performed. Other subtle modifications to treatments to adjust the e ects without
negatively impacting the tissues, as he or she would know exactly
brand names include Dysport and Xeomin, and may be prescribed where those tissues are and how they function. They will also
properly place and distribute the dose. Ask to see before and a er
for patients depending on costs and desired e ects. photos a doctor may o er to get an idea for what the procedure will
be like.
Botulinum injections are also used for a number of therapy
So what does all this cost? Like many other beauty products and
procedures, including facial spasms (like my friend), migraines, treatments it can vary significantly. The pricing normally includes
the products and injection fees. However, o en the injection fees
voice disorders, excessive sweating or salivation and to mask facial are waived. There is variability with the pricing of materials and
it is important to ask how long the e ects of a procedure will last.
paralysis in stroke victims. So tissue fillers, the second most Women, being smart shoppers, are encouraged to watch for the
occasional special pricing options, especially when new products
common, were performed more than 2.4 million times, according and procedures are being o ered.

to the 2015 survey. Continued on Page 10

Dr. Kimberly, of ENT Associates of Central Pennsylvania, sees

patients in need of General and Pediatric Otolaryngology, and

performs cosmetic treatments for her patients. “What we’re seeing

is a paradigm shi away from major cosmetic surgeries like face li

to less invasive routine maintenance of Botox and fillers,” said

Dr. Kimberly.

I typically recommend Botox for those in their 30’s and up, but

younger women are becoming more proactive with their options.

In the 30-40 year old patient, in addition to Botox, I would

recommend resurfacing procedures

“The fillers such as: chemical peels, laser and
have an
immediate dermabrasion.
effect on deeper Botox is a prescription medicine
lines."
that is injected into muscles and
used to temporarily improve the

look of both moderate and severe
frown lines between the eyebrows
in adults, according to information

found on their website, www.
– Dr. Kimberly of ENT boxtoxcosmetic.com. The injections
will temporarily reduce muscle
Associates of Central activity, which causes frowning and
Pennsylvania squinting, a cause of frown lines.

Results may be noticeable in

24 to 48 hours and last up to four months. The actual procedure

takes about ten minutes and the injections may feel like a pinch.

The results should leave you looking like yourself only with less

noticeable fine lines.

Dr. Kimberly said she tells botulinum patients not to lie down

for four hours a er the procedure and to avoid exercising for 24

hours. The American society of Plastic Surgeons also warns against

rubbing the area or massaging it a er the procedure, which could

lead to the toxin moving to another part of the face.

The 40-50 year old patient, Dr. Kimberly said, is when she

begins to recommend fillers. “The fillers have an immediate e ect

on deeper lines. Women into the 60’s and beyond can continue

much of the same plan.”

Injectable fillers will fill most lines and wrinkles. They can also

be used as “volumizers”, plumping and li ing cheeks, jawlines,

even filling out thin lips. There are several types of fillers which

work in slightly di erent ways with varying results, the most

popular category being hyaluronic acid.

Results of how long these fillers last varies from several months

to over a year or two. There is research that repeated injections

may help stimulate the body’s own natural production of collagen,

helping to reduce the number of lines and wrinkles.

The treatments are normally fast and easy, but there can be

side e ects. Dr. Kimberly shared that the most common side

e ect of injectable procedures is bruising at the injection site, and

that taking bromaline prior to the procedure can help minimize

these e ects. She also recommends you should stop taking

9814-946-7499 www.headlinemc.com

Continued from Page 9 about doing something about it. Many of the Generations X and Y
prefer to keep this fountain of youth tip semi-private sharing only
Stevie’s first procedure was a Botox treatment. Four years later with their closest friends and preferring not to mention it to their
she tried fillers. She admits o ering to be the Guinea pig for new spouse.
treatments at special pricing opportunities as long as they are
being done by qualified and certified professionals. The Millennials see cosmetic treatments as a very natural part
of maturing and are even making it a social event. They can shop
Each generation of women have their own dilemmas of gravity, on line and have gourmet meals delivered to their doorsteps. This
but what is interesting is how they are embracing their openness generation is making group cosmetic treatments the new girlfriend
night out. Choose from a chemical peel, hydra facial, laser
treatment for hairless legs and arms or a little filler, throw in some
wine and food, and you have a great time that will be memorable
long a er the party. What are best friends for!

Dr. Kimberly urges women of all ages to take care of their skin
even if you are not having cosmetic treatments. She recommends
always using sunscreen. A good SPF sunscreen can go under a
daily make-up routine, or be incorporated, so there’s no excuse and
it should be reapplied during the day. Sun protection is important
even for children and can help prevent premature aging and skin
cancer. “That’s my major take home message,” she said.

When considering cosmetic treatment, Dr. Kimberly
recommends your first step should be scheduling a consultation
with a doctor. “In a consultation, I would typically go through the
skincare concerns with a patient and gear a regimen toward those
needs. In addition to using sunscreens and avoiding sun damage
from a young age, at-home skin damage preventatives include
avoiding smoking, which can add two years to your face, and
staying hydrated (see page 11), which helps keep skin throughout
the body healthy.”

For a taste of what the chemical peels can do,
microdermabrasion scrubs and some chemical resurfacing
products are available at the drugstore, though the “quality of
depth” is not the same as what a doctor can o er. The clinical
products, however, are typically hypoallergenic and have a stronger
percentage of the key, active ingredients.

Are you ready to join this new sisterhood? I’m going back to my
mirror to take another look, then calling Dr. Kimberly! G

Be Smart.
Stay Hydrated.

For generations, women have known drinking more
water will make you look and feel better.

For your work break, cool down at the gym or enjoying the outdoors,
be sure to have plenty of Roaring Spring Water on hand.

Call today to have the variety of yRoouarroinffgicSeporirnhgoWmaet.er that suits your
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Call Today 1-800-637-6910

Mention “Generations” to receive your special offer!

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1 0814-946-7499 www.headlinemc.com

Water…
Nature’s Gift
to Women water from the facet, water fountain or garden hose.
Today, you find 5-gallon water bottles on temperature
Did you know that your body depends on water to survive? controlled-coolers just about everywhere including at work and in
It’s true. We can only live a few days without water, maybe our homes. Go into any convenience store and most restaurants
a week. Our bodies are made up of cells, tissues and organs or make a stop at a beverage vending
that need water to work correctly. According to the International machine and you’ll find individual
Bottled Water Association (IBWA) our brain is 75% water, bones Drinking bottles of water for sale. Grocery
are 22% water, muscles are 75% water and our blood is 92% water. stores sell them by bulk quantities.
water can Drinking bottled water is essentially a
“Water, including bottled water, helps people pursue a healthy part of our culture today.
lifestyle and avoid sugar-sweetened beverages,” said IBWA help you Indeed, bottled water consumption
President and CEO, Joe Doss. “Water also plays a vital role in lose weight has grown tremendously over the past
supporting nutritional health. So when you drink bottled water fi een years. Roaring Spring Water
instead of an unhealthy packaged beverage, you are actually and make has been meeting this demand since
making a simple, healthy choice.” the company began in 1981. Their
bottled water products are derived
Today’s women’s active lifestyles and exercise habits may cause your skin from a protected spring and produced
them to lose water faster, especially if exercising at high intensity glow. What in Pennsylvania. Today, this third
for extended periods of time. One way you lose water is through Generation business delivers bottled
sweating, which is critical to keeping your body temperature woman water and co ee services to over 50
properly regulated. Lose too much water and you may feel tired, doesn’t counties in four states.
dizzy, lightheaded and weak. That’s dehydration. want that?
According to Scott Hoover, General
IBWA says that water helps nearly every part of the human body Manager of Roaring Spring Water,
function e ciently. Considering that our bodies are almost two- water o ers several health benefits
thirds water, it’s important to understand water’s role in a healthy over other beverages including zero
lifestyle. And as added bonuses, drinking water can help you calories, zero carbohydrates, zero fat,
lose weight and make your skin glow. What woman doesn’t want zero sugar and zero ca eine. “It’s the
that? For those trying to lose weight, staying hydrated can serve perfect drink at the o ce, gym and home especially as part of a
as an appetite suppressant. Sometimes we think we are hungry, health and nutrition regimen.”
when actually we are thirsty. To keep skin glowing, plentiful water “The thirst for bottled water keeps growing and is expected to
consumption is recommended. This can improve the color and outsell soda by 2017,” said Hoover. “Our business customers see
texture by keeping it building new cells properly. our 5-gallon water bottles and coolers as o ce staples as well as a
health benefit for their employees. Add in our delivery service and
But how much water should you drink each day? IBWA’s it is also a cost savings in many ways.”
website, www.bottledwater.org, has a great hydration calculator So ladies, grab your favorite water bottle and head to the water
that allows you to enter your weight, the number of minutes cooler. Drink as much as you like. No need to count calories! G
exercised, and your level of intensity to find your recommended
total water intake and a schedule of the best time of day for you
to drink water. They note that 80% of this amount is met by
consuming water and beverages, while the other 20% is derived
from foods.

Getting enough water to drink every day has never been easier.
Looking back 40 years, we would never have dreamt that a
bottle of water would be our packaged drink of preference. Baby
Boomers and Generation X remember getting a drink of cold

1 1814-946-7499 www.headlinemc.com

Smoking Propaganda and Women

By George M. Zlupko, M.D., FCCP
In the 1920’s the cigarette industry began a rather strong campaign

geared to encourage women to smoke.
The Federal government played a role in the competition between

the tobacco companies, when the Sherman Anti-Trust Act divided
the American Tobacco Trust into several di erent companies, making
market share critical. Reynolds Tobacco came out with Camels; Liggett &
Myers had Chesterfields; and the American Tobacco Company had Lucky Strike.
The su rage movement in the United States gave women a sense of entitlement,
freedom and, of course, the tobacco companies took advantage of this. Ad
campaigns o en utilized prominent women, including Amelia Earhart, and appealed
to the vanity of women by promising slimming e ects on their weight. Television
also o ered incentives for women to smoke. The I Love Lucy show was promoted by
the Phillip Morris’ brand, and Your Hit Parade was sponsored by the American Tobacco
Company’s Lucky Strike. The advertising worked. In 1970, 31.5% of women were smokers.
In the 1980’s the first Surgeon General’s Report on the health consequences of smoking
for women was published. It is important to note that this was 15 years a er the original
1964 Surgeon General’s Report and came nearly 60 years a er tobacco companies began
marketing their products to women. The smoking rate in 1980 for women was 29.3% and
in 1990’s it dropped to 22.8%.
Unfortunately, women develop their lung cancers in areas of the lung which do not
provide a great deal of symptoms and by the time these cancers are found, the chance
for cure is usually not present. An early detection program, such as we have at the Lung
Disease Center of Central Pennsylvania, can help women whether they are former smokers
or current smokers.
If you are over the age of 55 and have smoked one or more packs of cigarettes a day, I
would encourage you to enter a Lung Cancer Early Detection Program. To learn more
about the early detection program and to schedule an appointment, call 814-946-2845 or
visit their website at www.thelungspecialists.com. G

ELUaNrGlyCADNCeERtection Program

A major breakthrough to curing lung cancer.

If you are over the age of 55 and have smoked one or more
packs of cigarettes a day, you should consider the
Lung Cancer Early Detection Program.

Over 300 patients are already enrolled

and several have had their lung cancer diagnosed & cured.

Call today to schedule an appointment
814-946-2845

800 Chestnut Avenue | Altoona, PA 16601
814-946-2845 | www.thelungspecialists.com

1 2814-946-7499 www.headlinemc.com

Knowledge

Is POWER

Alot has changed over the years. There are more women in
the workplace, more single women households and multi-
generation households. Most employers no longer o er
funded retirement plans and the future of the US Social Security

System seems to be a topic of change with every election cycle.

Women want it all, including earning and controlling their

own money. Unfortunately the topic of finances is a conversation

a lot of mothers do not have with their daughters, nor does dad.

If you had a good role model concerning finances, you know the

importance of budgeting your money including a portion for

investment and future retirement.

A recent study by Fidelity reported that women lag behind their

male peers on earning, investing and saving money. According

to the study, women want to learn more about financial planning

and be more involved in their finances, most felt uncomfortable

talking about money.

Teresa Ciambotti, Senior Vice President-Controller with First

Commonwealth Bank, believes there are several factors causing

this lag. “Although women live and work longer, there is a gender

pay gap,” said Ciambotti. “They o en leave the work force to raise

children and care for older parents, which takes them in and out

of the work force. This makes it harder to close the income gap.”

In general Ciambotti said women are better savers, but lack

the confidence in financial planning and investments even if they

have income to invest. When planning for long term retirement, their businesses, families and private lives. Their website, www.
fcbanking.com, includes a resource center to help you with
women tend to be more conservative and less comfortable managing, saving and borrowing money through your life stages
and needs including free downloadable “Quick Guides”.
buying stocks. A survey included in the Fidelity study showed
Planning is everything and it is never too early to begin. You
just 28 percent of women said they felt confident when it comes should have short term and long term financial plans. Your first
car and home, children’s education and other expenses are a given,
to picking investments without help, and only 37 percent felt but they should not take the place of your retirement income. If
you do have the benefit of a retirement plan at your place of work,
confident about handling start making contributions.

Planning is retirement planning on Learning to manage your own finances will also be important if
their own. you become the designated caregiver for your aging parents. Many
middle aged women are facing the choice of leaving their jobs to
everything Education is the key fill this role. Caring for parents and children, earning money and
to changing this trend, being a great partner can be very stressful. Having confidence with
according to the study, finances can help reduce this stress.

and it is never and Ciambotti agrees. “I recommend you have a good discussion on what will be
“Knowledge is the power. expected before this role is needed, before there is a crisis”,
Ciambotti said. Keeping good records of their income, assets and
too early to If you don’t understand expenses will make it easier. You should explore what potential
how to manage your programs are available and consider a Power of Attorney.

begin. money, you’re less likely to The good news is women’s wealth is increasing and their life
do it,” shared Ciambotti. expectancy continues to rise. Let’s make a pact to communicate
“Know the di erence with our daughters about finances and build confident future
generations of women with great skills for managing money and
between want and like. planning for their futures. G

There are many resources available for every stage of your life to

help guide you.”

She recommends thinking about finding a financial mentor.

“This should be someone you trust and admire. You can ask how

they manage their finances. As you become more comfortable

talking about your finances, you’ll become more confident in

building your savings and assets.”

First Commonwealth Bank has several programs designed to

help women. Their Women First Initiative reaches out to women

to find financial solutions. Since 2007 they have been hosting

workshops and seminars to provide networking opportunities

where they discuss unique concerns women may have with

1 3814-946-7499 www.headlinemc.com

ALSM’s Caring
Generations Together
Day Program was the Cafor rthee giver
first of its kind in the
state and is the only one Women’s nurturing skills have been management and meals in a supervised setting.
offered in Blair County. a cornerstone of our families since Knowing their aging seniors are being cared
the beginning of time. So it is not for by qualified and screened sta allows the
Allegheny Lutheran surprising that as our family culture has caregiver to work or run errands without
Social Ministries changed, it has been women who are looked sacrificing the safety of the senior. These
upon to hold it together. programs provide breaks, even if for a brief
Generations These nurturing skills are being put to the amount of time, to make a big di erence for a
Together ultimate test a ecting women of all Generations woman trying to take care of everyone and who
as they take on the role of caregivers for their o en neglects herself.
Day Program aging parents in addition to their children. The
typical American woman will spend 18 years of O en women have guilt, even when respite
Bringing older adults and children together her life caring for an elder, the same amount of is required, handing over the caregiving for
in a safe, secure and nurturing environment time she will spend caring for a child, according a brief time. “Can I trust them? Do I need to
to an article published by the University of worry about abuse or fraud?” are just a few of
Senior Daily Living Center Missouri Extension. And let’s not forget all the the concerns. The stress felt can be the result
grandmothers who are helping care for their of the caregiving situations and possibly the
* Provides respite to caregivers grandchildren. result of perception of the decisions made. Not
* Program focuses on assisting in So what happens when the caregiver needs a all caregiving is voluntary. This added stress will
break? Who is going to care for the caregivers? a ect your personal wellbeing.
physical, spiritual and cognitive Blair Senior Services, Inc. has several programs
wellness to support It is very important for women to realize
* Provides personal care, health care and those who need they are not expected to put on a red cape and
rehabilitation services So what care and their become superwomen. By accepting assistance
happens caregivers. such as what Blair Senior Services, Inc. o ers,
Growing Years Early Their Family the caregiver’s needs can also be taken care of
Learning Center Caregiver and in turn benefits the person they care for.
Support
* Open to children from 12 months when the Program helps Too o en women, serving as caregivers,
through kindergarten those providing develop habits that may negatively a ect
daily care to their health and well-being including sleep
* Small class size to provide personal caregiver older adults with deprivation, poor eating habits, lack of exercise
attention some financial and failure to make medical appointments
needs a reimbursement for themselves. How you cope with stress will
* Keystone Stars – Level 3 for expenses. The trickle down on the entire family. By identifying
caregiver can what you can and cannot change will go a
To register, or for more information, BREAK? independently long way in developing a reliable and qualified
call 814-946-4693 today! obtain additional support system. You don’t have to do everything
help or supplies yourself. Ask for help. Don’t wait until you are
866.ALSM.KID for the person needing care and be reimbursed overwhelmed and exhausted or have health
701 Quail Avenue, Altoona monthly for expenses including respite care, issues before reaching out for help. This actually
nutritional supplements or incontinence can be seen as a sign of personal strength.
814.946.4693 supplies.
alsm.org Blair Senior Services, Inc. also o ers an Adult It’s OK to focus on your own needs and
Day Care program which is designed to provide
a safe environment for seniors who cannot desires when serving as a caregiver. In fact it’s a
be le alone for long periods. This program
provides seniors with socialization, medication requirement of the job description. Remember

to add your own name to the “Care Needed

List”, schedule breaks and give yourself time o
rewards. You deserve it! G

1 4814-946-7499 www.headlinemc.com

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