FSM April 2026

APRIL 2026TANNER THEPLANTERTanner and Erika Mitchell have turned houseplants into a lifestyle while growing a loyal following one leaf at a time

contentsTHE NEW COLLEGEEQUATIONAs college admissions become increasingly complex, families are reexamining how to best prepare students for life after high school. With a growing emphasis on holistic evaluation, universities now look beyond grades to factors like leadership, curiosity, and real-world experience. This story explores insights from educators and parents, highlighting the importance of balancing academic achievement with personal growth and redefining success in today’s high-pressure environment.16.PLANNING BEYONDTHE PRESENTEstate planning is often delayed or misunderstood, yet it plays a critical role in protecting families and ensuring wishes are honored. Experts emphasize that planning isn’t just for the wealthy—it’s essential for anyone with assets, dependents, or a legacy to consider. This story explains common misconceptions, the importance of early preparation, and how thoughtful planning can provide clarity, reduce stress, and offer lasting peace of mind for loved ones.BY STEPHEN HUNT24.IN EVERY ISSUE8 LETTER FROM THE EDITOR12 CALENDAR14 AROUND TOWNBY AMANDA BAZE HALLFIVE QUESTIONS WITHFRISCO EDC PRESIDENT, JASON FORDIn this exclusive Q&A, Jason Ford, President, Frisco EDC shares insights on the city’s rapid growth, key developments like Universal Kids Resort, and the strategy behind attracting high-quality businesses. He discusses how economic development impacts jobs, taxes, and quality of life, while offering a forward-looking perspective on Frisco’s future as a hub for innovation, entrepreneurship, and opportunity.38.INTERVIEWED BY CHRISTINE MILLER6 FRISCOSTYLE.COMAPRIL 2026No portion of this article may be reproduced without express written permission of Style Creative Media, LLC. © 2026 • All rights reserved.

A MARKET IN TRANSITIONFrisco’s housing market is evolving from the post-pandemic frenzy into a more balanced and strategic environment. While demand remains strong, buyers are more selective, making pricing, presentation, and location critical to success. Featuring insights from local real estate experts, this story breaks down current trends, market data, and key considerations—helping homeowners better understand whether now is the right time to buy, sell, renovate, or stay put in 2026.BY MONICA WALLIS40.A TABLE MEANTTO BE SHAREDAt Platia Greek Kouzina, dining is more than a meal—it’s a shared experience rooted in tradition, hospitality, and connection. This story explores the restaurant’s warm, taverna-style atmosphere, standout dishes, and family-driven history, while highlighting the rich flavors of authentic Greek cuisine. From flamebroiled specialties to classic desserts, it captures an unhurried dining experience where conversation, culture, and community come together around the table.BY ASHLI URANO48.WHY ARE WE ALL EMOTIONALLY DYSREGULATED?As emotional dysregulation rises in today’s polarized world, this piece examines its impact on individuals and community. Through therapeutic insight, it encourages readers to better understand their emotions, respond with intention, and engage others with empathy—offering a path toward healthier communication, stronger relationships, and more connected communities.BY RHETT SMITH, LMFT, MSMFT, MDiv, BCC54.FAMOUS IN OREGON,GROWN IN TEXASTanner Mitchell, or “Tanner the Planter,” as he’s widely known on social media, has cultivated more than just a successful plant business – he’s built a community. Together with his wife Erika, through a blend of practical education, approachable content, and genuine connection, they have grown their online presence and storefront, Famous in Oregon, from a personal passion into a multi-platform brand that thrives both online and in-store. His story highlights how knowledge, consistency, and authenticity can turn a simple hobby into something far-reaching.30. BY YVONNE BROWNFEATUREAPRIL 2026 7No portion of this article may be reproduced without express written permission of Style Creative Media, LLC. © 2026 • All rights reserved.

Frisco STYLE Magazine @friscostylemagALLIE SPLETTERLETTER FROM THEMANAGING EDITORON THE COVEROn this month’s cover, meet Tanner Mitchell, better known as “Tanner the Planter,” who, together with his wife Erika make up the heart behind Famous in Oregon. What began as a passion for plants and sharing simple care tips online has grown into a thriving business rooted in education, authenticity, and an incredibly loyal community. Their story is a testament to the power of connection, both in-store and across millions of screens. Head to page 30 to learn more about their journey to plant-carestardom.A LOOK INSIDEFrisco remains a destination for many things, and its real estate is still at the top of that list. While the market has been hot for years, we recently sat down with local real estate experts to get a sense of where the market stands for Frisco buyers and sellers as the economy continues to ebb and flow. Head to page 40 to get the latest in the market trends, insights, and predictions. Be kind, yall!pril always feels like a quiet turning point.Not the loud, fireworks-and-resolutions way of January...but a subtle, almost invisible shift where things start to soften. The light finally lingers a little longer. The air changes just enough to notice. Windows open. Schedules stretch (ok, they get downright busy, but go with me here...). There’s a collective exhale as we step out of the heaviness of winter and into something that feels…lighter. And maybe that’s what this issue became without me fully realizing it.While April is traditionally our “Home” issue, this month’s pages don’t live neatly within four walls. Instead, they explore the idea of home in a broader, more meaningful way – how we build it, protect it, grow it, and evolve within it over time.Because home isn’t just where we live. It’s the life we’re actively shaping.In this issue, we take a closer look at the ever-changing landscape of college readiness and what it means for today’s students and families as they navigate an increasingly complex path forward. We explore the importance of estate planning – not as a daunting task to put off, but as a meaningful way to care for the people we love most and to protect the hearts of those we love during some of the hardest times we’ll face. We dive into the current state of Frisco’s real estate market, with advice and input from trusted local experts, offering insights for those already rooted here and making decisions about what’s next.You’ll also meet a local couple who have quite literally grown something special, as they’ve transformed a passion into a thriving plant business with a loyal following both in-store and online across the country. It’s a reminder that sometimes the smallest ideas, when nurtured well, can take on a life of their own.And, of course, there’s room at the table. Our dining review of Platia Greek Kouzina celebrates not just great food, but a Greek dining experience... the kind of shared experience that often brings people together, something that feels especially fitting this time of year.Rounding out the issue, a thoughtful perspective from a local counselor encourages us to remain open to growth. Not just seasonally, but personally. To keep learning, adjusting, and becoming. Because if spring teaches us anything, it’s that growth doesn’t have to be dramatic to be meaningful. It can be steady. Intentional. Even a little uncomfortable at times. But it’s always worth it.As you flip through this month’s issue, I hope you find something that resonates – something that inspires you to take a step forward, however small, in your own season of growth. Thank you, always, for being here! Your support means the world to me and the team at Frisco STYLE Magazine.A8 FRISCOSTYLE.COMNo portion of this article may be reproduced without express written permission of Style Creative Media, LLC. © 2026 • All rights reserved.

publisherCHRIS JOHNSONmanaging directorANDREW JOHNSONmanaging editorALLIE SPLETTERdigital media directorBEN JOHNSONmanager of client servicesLINDSAY JOHNSONoffice managerBECKY JOHNSONphotographerSUAD BEJTOVICFRISCO STYLE GIVES BACKFrisco STYLE Magazine proudly sponsors Boys & Girls Clubs of Collin County, Frisco Arts, Melody of Hope, National Breast Cancer Foundation, Feed My Starving Children, Frisco Family Services, Frisco Freedom Fest, and is a member of the Frisco Chamber of Commerce.Get the scoop on everything happening at Frisco STYLE! Readers will find a magazine library, recipes and extra article-related content on our website. Stay updated by visiting friscostyle.com.CONTACT US972.335.1181 [email protected] www.friscostyle.comP.O. Box 1676Frisco, Texas 75034 Phone: 972.335.1181Toll Free: 877.781.7067No portion of this publication may be reproduced without express written permission of Style Creative Media, LLC. ©2026 All rights reserved.AD [email protected] [email protected] Baze Hall is a storyteller, creative, and coffee enthusiast who loves Jesus, good conversation, and the occasional witty comeback. She firmly believes caffeine and faith can move mountains – just not before 9 a.m. She is a proud Frisco resident with a passion for human connection, asking hard questions, and serving her community. Amanda currently serves on the Board of Directors for Melody of Hope, and on the Board of Directors for the Muscular Dystrophy Association at the national level. Amanda is a proud graduate of Leadership Frisco Class XXV.Amanda Baze HallYvonne Brown is a Frisco-based freelance writer who has called Frisco home for 15 years, after relocating from Ireland with her family. She has long been passionate about storytelling and has spent the past 12+ years writing about life in North Texas.Yvonne loves discovering new restaurants, highlighting new businesses and destinations, and sharing stories that reflect Frisco’s growth and evolving lifestyle. She also works in real estate for her family business and enjoys community and PTA volunteering, reading, lattes, authentic Italian food – preferably on a Frisco patio.Yvonne BrownChristine Perrenot Miller is a full-time boy mom, wife, and aunt. She is a member of Hope Fellowship church, a proud Texas A&M University graduate, and an enthusiast of all things outdoors and adventurous. Christine is in her element out on the lake or around a campfire with friends and family. She feels blessed to share stories about the local people and places that make the Frisco community uniquely wonderful.Christine MillerAshli Urano is a freelance food and lifestyle writer, Le Cordon Bleu graduate, and former Catholic school teacher who brings professional culinary expertise to her restaurant reviews. As a competitive tennis player and three-time national champion, Ashli balances her love of food with an active lifestyle. When she’s not writing, you’ll find her on the tennis court or spending time with her family. A cancer survivor, Ashli approaches life with appreciation. Her writing reflects a genuine love for food, community connection, and the people who make Frisco special. Ashli UranoMonica Wallis is an award-winning writer, witty headline fan, and founder of Copy That, a full-service copywriting studio serving brands in destination, food, beverage, and beyond. A Frisco resident since 2018, she loves popping into all the coffee shops and restaurants Sports City, USA has to offer – not to mention chasing its incredible sunsets, too!Monica holds a journalism degree from TCU (Go Frogs!) and has worked both in-house and agency-side before launching Copy That in 2022. Her bylines include brands like Nothing Bundt Cakes, JCPenney, Drybar, Visit Frisco, Visit Napa Valley, and more. Monica Wallis CONTRIBUTING WRITERS'A proud graduate of Oklahoma State and Arkansas, Hunt is equally proud to call himself a Frisco resident since 2003. He is doubly blessed to have two dream jobs-as a writer and as a statistician working on local and national television broadcasts of teams like the Dallas Mavericks and Texas Rangers.Stephen HuntAPRIL 2026 9No portion of this article may be reproduced without express written permission of Style Creative Media, LLC. © 2026 • All rights reserved.

calendarCALENDAR12 FRISCOSTYLE.COMAPRILAPR 4FRISCO LACROSSE DAY AT THE STAR8 a.m. Ford Center at The Star. Join The Frisco Lacrosse Association for a day of lacrosse at The Star in Frisco. The event will feature games and activities for players and fans of all ages.PHOTO COURTESY OF FRISCO ROUGHRIDERSAPR 4EASTER EGG HUNT AT KALEIDOSCOPE PARK1 p.m. Kaleidoscope Park. Head to Kaleidoscope Park with the little ones for an age-organized hunt, as they fill their baskets with colorful eggs scattered throughout the Performance Lawn. After the Easter egg hunt, hang around to meet the Easter Bunny, visit the arts and crafts station, and take a family photo with live bunnies. APR 7FRISCO ROUGHRIDERS OPENING DAY6:35 p.m. Riders Field. Head to Riders Field for Opening Day as they take on the Midland Rockhounds. The Lazy River will be open, and fans will enjoy a magnet schedule giveaway and post-game fireworks.APR 10MUSIC IN THE CHAMBER WITH THE BUFFALO RUCKUS7:30 p.m. George A. Purefoy Municipal Center, Council Chambers. To celebrate America’s 250th anniversary, each concert in the 2026 series features music from a 50-year period in American history, spanning from 1776 to 2026. Featuring music from 1926 to 1976, The Buffalo Ruckus’ music has been described as a compilation of roots, southern soul, and experimental country-fried rock. APR 11TEXAS BIG STAR HALF MARATHON & 5K7 a.m. Collin College Conference Center.The Texas Big Star Half Marathon & 5K brings together runners, volunteers, and supporters for a day of fitness, fun, and community spirit. Over the years, the event has raised $350,000 for local charities and supported various scholarships.PHOTO COURTESY OF TEXAS BIG STAR HALF MARATHONNo portion of this article may be reproduced without express written permission of Style Creative Media, LLC. © 2026 • All rights reserved.

APRIL 2026 13To have your event featured on the calendar, send your event info to [email protected] 11PEACEFUL PIANO FESTIVAL2 p.m. Frisco Discovery Center. Live piano performances will fill two spaces at the Frisco Discovery Center at the Peaceful Piano Festival, where attendees can move freely between spaces. In the Black Box Theater, two pianos anchor three hours of music from 20+ pianists. In the Grand Gallery, experience piano music through sound baths, sacred journaling, live storytelling, guided art-making, and a community conversation.APR 14EVERYTHING YOU WANTED TO KNOW ABOUT COLLEGE ADMISSIONS6 p.m. Frisco ISD Administration Building. Join Frisco ISD and the Princeton Review for an engaging discussion on all things college admissions. From whether to send those test scores, what to write in the essay, or how many activities to list on the Common App – they’ll cover it all. APR 16-18EN PLEIN AIRThroughout Weekend. Parks Throughout Frisco. In collaboration with the Visual Arts Guild of Frisco, Play Frisco is proud to present En Plein Air Frisco – where art, nature, and community meet! Artists paint outdoors for three days and nights at several city parks. Artists can be found at Kaleidoscope Park, Frisco Heritage Center, Freedom Meadow at Warren Sports Complex, Frisco Commons Park, The Grove at Frisco Commons, Limestone Quarry Park, and Cottonwood Creek Greenbelt.APR 16-18COSMIC TAKEOVER TOURThroughout Weekend. Riders Field. For the first time ever, the Chili Peppers and Glow Mojis take the field at Riders Field under black light in a jaw-dropping spectacle that’s part baseball, part neonfueled party, and 100% unforgettable. The hype is real as the game is played engulfed in black light.APR 18HIGH TOPS & HIGH HEELS: NEVERLAND2 p.m. The Ford Center at The Star. This magical evening invites parents and kids to discover a world fueled by pixie dust and possibility. With music and dancing, this semi-formal event is a 90-minute, semi-formal dance for parents and children ages 4-12. *Daddy Daughter Dance to follow at 4 p.m.APR 18TOSSING FOR HOPE CORNHOLE TOURNAMENT11 a.m. Rollertown Beerworks. Join Leadership Frisco Class XXIX for their Fundraising Cornhole Tournament as they seek to raise $50,000 to install a permanent shade structure that will provide much-needed relief, extend playtime, and make the Hope Park more accessible and welcoming year-round, especially during the Texas summers.APR 21ANNUAL DEVELOPMENT SUMMIT8 a.m. Collin College Conference Center. Join the Frisco Chamber of Commerce for its Annual Development Summit as it brings together developers, city officials, and business leaders to share insights, explore trends, and learn about the projects that will define Frisco’s future.APR 23FRISCO WOMEN’S LEAGUE BENEFIT BOWLING6:30 p.m. Main Event. Strike up some fun while making a difference! Join Frisco Women’s League for an evening of bowling, games, food, and community impact.APR 24-254TH ANNUAL ROLLERTOWN SHOWDOWN SUMO TOURNAMENT11 a.m. Rollertown Beerworks. Head to Rollertown Beerworks for two full days of food and cultural vendors and international competitors. In America’s most unique sumo tournament, competitors will be drafted into East and West teams and go head-to-head to compete for more wins than losses over the course of 15 bouts. APR 25FRISCO UNCORKED12 p.m. Frisco Square. Sip, savor, and celebrate at the 7th annual Frisco Uncorked Presented by H-E-B. Grab your friends and plan to stroll the festival grounds, shop with a wide variety of fantastic local vendors, enjoy live music, take part in interactive activations, and cheer on fan-favorite grape stomping competitions. APR 30 - MAY 32ND ANNUAL SAVOR FESTIVALThroughout Weekend. OMNI PGA Frisco Resort & Spa. SAVOR is back in its second year, as attendees are invited to join James Beard Award-winning Chef Scott Conant and an allstar lineup of culinary icons for an unforgettable weekend of bold flavors, craft cocktails, live music, drone show, and fireworks.PHOTO COURTESY OF CHILI PEPPERS BASEBALLNo portion of this article may be reproduced without express written permission of Style Creative Media, LLC. © 2026 • All rights reserved.

14 FRISCOSTYLE.COMaround townTAYLOR SHERIDAN TO CREATE TULSA KINGSPINOFF FRISCO KING STARRING SAMUEL L. JACKSONFrisco King, a new original drama from acclaimed creator Taylor Sheridan, is in development for Paramount+, with Sheridan writing all eight episodes of the first season. The series stars Samuel L. Jackson as Russell Lee Washington Jr., a New York mob hitman who refuses an order to kill Dwight Manfredi, the character Sylvester Stallone plays in Tulsa King, and instead heads to Frisco to start fresh and build a new criminal enterprise. Sheridan is the creative force behind several successful Paramount+ dramas, including Tulsa King and Special Ops: Lioness, as well as the Yellowstone prequels 1883 and 1923, and co-created Landman and Mayor of Kingstown.FUNDS APPROVED FOR EXIDE CLEANUP AHEAD OF GRAND PARK GROUNDBREAKINGIn early March, the City Council approved nearly $22.4 million in additional funding for environmental remediation at the former Exide Technologies site. The cleanup work comes ahead of the anticipated groundbreaking for Grand Park, a planned 1,011-acre park expected to include community gathering areas, sports facilities, adventure play spaces, a pond, and a botanical garden. Construction has been delayed due to environmental contamination tied to the former battery recycling plant, which closed in 2012. In 2020, the city assumed responsibility for cleanup after Exide’s remediation efforts stalled.HERSHEY’S GROWING IN FRISCOAs part of an ongoing strategy to support business initiatives and attract top talent, The Hershey Company is undertaking a $2.85M office space expansion. The company’s office is currently located in The Tower at Hall Park in Frisco, and the project is slated for completion by September. DILL RECOGNIZED IN SPORTS PLANNING GUIDE’S FACES OF SPORTS TOURISMVisit Frisco’s Assistant Executive Director, Josh Dill, was recently recognized in Sports Planning Guide’s Faces of Sports Tourism, where he shared insights into Frisco’s evolution as “Sports City USA.” Josh is a longtime team member of Visit Frisco, and his strategic vision, partnership development, and ability to attract high‑impact events continue to strengthen Frisco’s market, drive economic growth, and elevate the destination’s national profile. His work exemplifies the innovation and professionalism that define the Visit Frisco team. Congratulations, Josh!PHOTO COURTESY OF BRIAN DOUGLAS/PARAMOUNT+No portion of this article may be reproduced without express written permission of Style Creative Media, LLC. © 2026 • All rights reserved.

APRIL 2026 15To have your business’ or organization’s news featured in Around Town, email [email protected] HIGH SCHOOL BOYS BASKETBALL TEAM WINS STATE CHAMPIONSHIPThe Heritage High School Coyotes have become the first Frisco ISD Boys Basketball Team to win a UIL State title after defeating defending state champion Beaumont Westbrook 60-47 in the state championship game in March. The program’s state championship came after it became the first FISD boys’ basketball team to advance to the state semifinal last season. Congratulations, Coyotes!FRISCO TO HOST EUROPEAN TEAM FOR2026 FIFA WORLD CUPFC Dallas Stadium has officially been designated as a FIFA World Cup 2026 Team Base Camp Training Site and will host the winner of the UEFA Play-Off Path B. The four teams competing in that pathway are Albania, Poland, Sweden, and Ukraine. “The World Cup is finally here,” said Mayor Jeff Cheney. “We’ve been looking forward to this [event] for years. We’re excited to host fans from all over the world and ‘roll out the red carpet’ for those visitors and our residents.”FRISCO ISD NAMES LONE FINALISTThe Frisco Independent School District Board of Trustees has announced that Deputy Superintendent Todd Fouche has been selected as the lone finalist for the position as next superintendent of Frisco ISD. If approved following the required waiting period, he will succeed current superintendent Mike Waldrip, who announced plans to retire last fall with his departure set for June 2026. During his career with Frisco ISD, Dr. Fouche has held several leadership roles, including serving as deputy superintendent for the past decade. Dr. Fouche began his career in the classroom before moving into campus leadership as assistant principal at Roach Middle School and later principal of Pioneer Heritage Middle School. He also previously served the district as director of finance.HERITAGE ASSOCIATION OF FRISCO TO PEN 125TH ANNIVERSARY BOOKA new book is on its way that will further celebrate Frisco’s incredible growth, vast achievements and groundbreaking milestones over the past 25 years. Titled Frisco: Second Century – The Boom Years, 2002-2027, the book is slated to further expand on ideas and initiatives introduced in the 2002 book, Frisco: The First One Hundred Years. The original Frisco historical account was published by the Frisco Bicentennial Committee in 1976.PHOTO COURTESY OF CITY OF FRISCONo portion of this article may be reproduced without express written permission of Style Creative Media, LLC. © 2026 • All rights reserved.

education16 FRISCOSTYLE.COMNo portion of this article may be reproduced without express written permission of Style Creative Media, LLC. © 2026 • All rights reserved.

the newCOLLEGEEQUATIONPREPARING STUDENTS FOR LIFE AFTER HIGH SCHOOLBy AMANDA BAZE HALLy daughter Avenly, whom I affectionately refer to as “neuro-spicy” and who is the quintessential gifted Science, Technology, Engineering, and Mathematics (STEM) kid, has long set her sights on Massachusetts Institute of Technology (MIT) and a future working for NASA as either an Aerospace Engineer or an Astrophysicist. Like most kids, her career ideas have evolved over time. Recently, we’ve entertained possibilities in biochemistry or genetics, but one thing has remained constant: she gravitates naturally toward science and math, pairing strong aptitude with a fierce curiosity about how the world works.Last year, when she was in seventh grade, we were suddenly faced with a decision I hadn’t expected to encounter so early. While selecting middle school courses, we were given the option for her to begin taking high school classes. What initially seemed like a simple scheduling choice quickly spiraled into something much bigger.As a parent, I started weighing the pros and cons and quickly realized I couldn’t make that decision without looking ahead to her high school years. Which led to another realization: I couldn’t make that decision without understanding what competitive universities like MIT expect from future applicants.I’m a big believer in reverse-engineering goals. If you know where you want to go, you can map the most strategic path to get there. So naturally, I reached out to MIT admissions, hoping for some version of a roadmap...something that might help a parent guide a 12-year-old toward the best possible preparation.Their response was kind, supportive… and completely ambiguous.MIT, one of the most competitive universities in the country, accepts roughly 5% of applicants each year. Yet when it comes to admissions requirements, there are no simple checklists. No minimum Grade Point Average (GPA). No required test scores. No strict list of mandatory courses. Instead, the admissions process is holistic. The university evaluates the rigor of the courses students choose, how they perform in those classes, the depth of their extracurricular involvement, evidence of leadership, intellectual curiosity, and a demonstrated passion for STEM.In many ways, I love this approach. It prioritizes students who are driven, curious, and engaged with the world around them – qualities that matter far beyond a college diploma. But as a parent trying to help a 13-year-old thoughtfully pursue her goals, the lack of a clear framework can feel overwhelming.Like many parents in Frisco, I find myself navigating an environment where excellence is both expected and encouraged. Frisco ISD consistently ranks among the highest-performing school districts in the country, and families here are deeply invested in helping their children succeed. But with that excellence also comes a question many parents quietly ask: What does the “right path” actually look like?In searching for answers, I began talking with teachers, educators, and fellow parents about how they approach college preparation in today’s landscape – one that feels far more complex than the one many of us grew up with. The conversations were thoughtful, sometimes surprising, and ultimately revealed something deeper about what it truly means to prepare students for life after high school.And that’s where this story begins.MAPRIL 2026 17No portion of this article may be reproduced without express written permission of Style Creative Media, LLC. © 2026 • All rights reserved.

THE NEW LANDSCAPE OF COLLEGE PREPARATIONTo better understand how families can thoughtfully prepare students for life after high school, I spoke with several individuals who view the college-preparation process from very different perspectives.One is a retired Texas university dean of education who spent decades working in higher education leadership and admissions. Another is Brian Wysong, an educator who teaches Career Preparation and works directly with high school students as they navigate real-world career pathways. Wysong is also an entrepreneur, which offers him a unique perspective at the intersection of education and the workforce. I also spoke with a Frisco parent who recently guided her daughter through the college admissions process and experienced firsthand the complexity many families now face.While their perspectives differ, all three described a landscape that has changed dramatically from the one most parents remember. “In high-performing school districts, attending college is not the goal...it is the minimum expectation,” Wysong explained. That expectation can create an environment where students feel pressure to compete academically from an early age. Advanced coursework, extracurricular leadership roles, community service hours, and internship experiences are often viewed not simply as opportunities for growth, but as strategic components of a future college application.“In many higher-performing school districts, the academic competition is intense,” Wysong said. “Students are often working toward high class rankings, AP scores, and academic recognition, sometimes years before they truly understand what career paths they may want to pursue.” In communities like Frisco, where academic achievement is celebrated and encouraged, that pressure can sometimes become part of the culture. And while ambition and opportunity can be powerful motivators, educators say the conversation around college preparation is increasingly shifting from how to build the perfect application to how to prepare students for life beyond school.WHAT COLLEGES ARE REALLY LOOKING FORFor many parents, one of the most confusing aspects of today’s college admissions process is understanding exactly what universities are looking for in applicants. Unlike previous generations, when strong grades and standardized test scores were often the primary indicators of readiness, many institutions now evaluate students through a far more comprehensive lens.According to a former Texas university dean of education who spent decades working in higher education leadership and admissions, that shift reflects broader changes in both the academic landscape and the workforce itself.“Twenty years ago, a fairly strong GPA along with a reasonable SAT or ACT score would get you admitted to most universities,” the dean explained. “Admissions decisions were largely driven by quantitative metrics. If a student demonstrated strong academic performance and solid test scores, that was usually considered a reliable indicator that they could handle the coursework.”Today, however, universities are increasingly evaluating students through a holistic admissions process that looks beyond grades and test scores to understand the broader context of a student’s experiences, motivations, and potential contributions.“In addition to grades, universities now examine the rigor of the student’s curriculum, their extracurricular involvement, leadership experiences, and evidence of responsibility,” the dean said. “Admissions committees want to see how students have chosen to challenge themselves and how they engage with the world around them. They are asking questions such as, ‘Is this student curious?’ ‘Do they take initiative?’ ‘Do they demonstrate perseverance when faced with challenges?’” These considerations reflect a growing recognition within higher education that academic metrics alone cannot fully capture the qualities students need to succeed both in college and beyond it.“I have known several students with extremely high GPAs who were not highly competent in all of these areas,” he said. “A transcript can demonstrate academic ability, but it may not reveal how well a student works with others, how they respond to uncertainty, or whether they have developed the problem-solving abilities required in real-world situations.”Increasingly, universities are looking for students who will contribute meaningfully to the intellectual and social life of their campus communities while also demonstrating the potential to persist through the challenges of rigorous academic programs. Admissions decisions, in many ways, have become reflections of the outcomes institutions hope 18 FRISCOSTYLE.COMNo portion of this article may be reproduced without express written permission of Style Creative Media, LLC. © 2026 • All rights reserved.

9TH GRADE YEARThese grades count when applying to college. Develop strong study skills and organizational habits that will help you now and for the years to come.10TH GRADE YEAR-Maintain a high GPA-Volunteer, log your hours on x2VOL-Get involved or stay involved in school activities (quality is more important than quantity). Work toward leadership positions-Plan Junior and Senior year classes with graduation requirements in mind-Consider career plans, take career assessments on Xello-Begin thinking about what you want in a college (College Fair is in January)-Start your resume-Pass English 2 EOC-Take the PSAT and practice for ACT/SAT at khanacademy.org11TH GRADE FALL-Register for challenging classes while maintaining a high GPA-Attend College Fair (September)-Take PSAT one last time, potential qualification for National Merit Scholarship Program-Practice for ACT/SAT-Research colleges on Xello-Visit colleges-Update your resume-Stay involved in school activities-Continue community service11TH GRADE SPRING-Take the ACT/SAT-Visit colleges-Attend FISD Just Juniors College Fair-Potential college athletes need to register at NCAA-Narrow your college choices-Stay involved in extracurricular activities and clubs-Continue community service-Pass U.S. History EOC12TH GRADE FALL-Take college preparatory classes-Retake ACT/SAT if needed-Apply to 3-5 colleges by Thanksgiving-Keep track of deadlines-Apply for FAFSA ID#-Complete FAFSA for financial aid-Apply for scholarships-Stay involved in extracurricular activities and clubs-Continue community service12TH GRADE SPRING -Apply for scholarships, know priority deadlines for consideration for scholarships and financial aid-Maintain high GPA-Select your college by May 1-Be aware of deadlines to submit deposits for housing-Graduate!FISD encourages families to develop a four-year plan to help ensure students are prepared for graduation. This schedule provides a general overview of the college planning process and can help keep you on track if your student plans to attend college after high school.to produce. Colleges are no longer simply awarding degrees; they are shaping the type of graduates their programs send into the workforce and into society. The students they admit today ultimately become part of the institution’s reputation tomorrow.At the same time, higher education itself has grown significantly more complex. Rising tuition costs, shifting funding models, and increasing competition for enrollment have influenced how institutions think about admissions decisions and student retention. Universities are increasingly aware that admitting the right students – those who are both capable and committed – plays a critical role in long-term student success and institutional stability.For families navigating this evolving landscape, the process can feel far less straightforward than it once did. Instead of following a simple checklist of grades and test scores, students are often enFrisco is home to UNT’s Frisco campus, Frisco Landing, where students can earn both undergraduate and graduate degrees. While many high school students choose to attend colleges and universities farther from home, students in Frisco have incredible post-high-school options in their own backyard. Programs offered at UNT Frisco include classes that partner with world-class organizations like the Dallas Cowboys and the PGA, and its Frisco location places students near some of the world’s top companies and industries.APRIL 2026 19No portion of this article may be reproduced without express written permission of Style Creative Media, LLC. © 2026 • All rights reserved.

couraged to pursue a balanced path – one that challenges them academically while also allowing them to explore interests, develop leadership skills, and build experiences that reflect their character and aspirations.NAVIGATING THE ADMISSIONS MAZEFor many families, understanding what colleges are looking for is only the beginning. The process of actually navigating the application journey can feel less like filling out a few forms and more like managing a longterm project with dozens of moving parts – each with its own timeline, requirements, and expectations.Frisco parent Yvonne Brown recently guided her daughter through the admissions process, and she now has another child entering high school. She described the experience as far more intricate than she and her husband had initially expected, particularly because both had grown up outside the United States, in Ireland and Scotland.“We were genuinely surprised by how intricate and strategic the university admissions process is in the United States,” Ms. Brown shared. “Where we grew up, applying to university was much simpler and mostly depended on exam results and academic performance. If you performed well academically, that was essentially the determining factor.”“Here, universities seem to be evaluating the whole person,” she said. “Of course, grades and test scores matter, but there is also a strong emphasis on extracurricular activities, leadership roles, community involvement, recommendation letters, essays, and the personal story a student presents about themselves.”For families unfamiliar with the process, understanding how all of these elements fit together can quickly become overwhelming. Parents often find themselves learning an entirely new vocabulary of admissions terminology while trying to support their child through one of the most significant transitions of their young life.Families must navigate distinctions between Early Decision, Early Action, and regular admissions timelines, research universities that align both academically and socially with their child’s interests, and track application deadlines that can stretch across several months.“It soon became obvious that college admissions here require as much careful planning and strategy as academic achievement does,” Ms. Brown explained. “There are timelines to consider, different application strategies, and decisions about where and when to apply. It’s not simply about working hard in school; it’s about understanding how the system works.”For many parents, another surprising aspect of the process is how early the preparation often begins. Conversations about academic interests, course selection, extracurricular activities, and leadership opportunities frequently begin years before a student ever submits an application. In many cases, students begin exploring these paths as earAs they navigated the vast landscape of college admissions, Ms. Brown and her daughter learned quickly that, when it comes to applying for college, you don’t just click a few buttons on an application and walk away. Depending on the university and its application deadline, they were sure to keep an eye on the calendar, in addition to ensuring she kept her grades up during her Senior year and stayed in contact with her admissions counselor at her top-choice universities. 20 FRISCOSTYLE.COMNo portion of this article may be reproduced without express written permission of Style Creative Media, LLC. © 2026 • All rights reserved.

ly as middle school, gradually building experiences that reflect both their abilities and their interests.For the Browns, one of the most important lessons they learned along the way had little to do with strategy. “Begin the process early while maintaining a balanced approach,” she advised. “Support your child’s exploration of classes, clubs, and hobbies so they can discover their genuine interests. The goal shouldn’t be to fill a résumé with activities simply because they look impressive. The goal should be helping your child find the things that truly excite them and allow them to grow.” That perspective, she noted, ultimately helped her family keep the admissions process in context.Because, while college preparation can sometimes feel like a highstakes journey, the goal is far greater than a single acceptance letter. At its best, the process is about helping students discover environments where they can continue to learn, develop independence, and grow into the kind of adults they hope to become.LEARNING BEYOND THE CLASSROOMWhile college admissions conversations often focus heavily on grades, test scores, and application strategies, many educators believe some of the most meaningful preparation for adulthood happens outside traditional academic metrics.Brian Wysong sees this dynamic play out every day in his Career Preparation classroom. “I believe real-world projects and experiences are the greatest form of education,” Wysong said. “Students can learn concepts in a classroom, but until they actually apply those ideas in a real environment – where there are expectations, deadlines, and consequences – it’s difficult for them to fully understand how those skills function in the world.”Programs like Career Prep, Career and Technical Education (CTE), and mentorship-based electives are designed to bridge that gap between theory and experience. These programs allow students to move beyond abstract academic concepts and begin applying what they learn in practical settings.Through internships, job shadowing, project-based learning, and partnerships with professionals in the community, students gain exposure to the expectations, responsibilities, and problem-solving skills required in professional environments.According to Wysong, that exposure often reveals an important distinction between academic performance and practical competence. “A student can often ace a test,” he explained, “but that same student might not be able to apply that knowledge in a real-world setting that requires them to problem-solve, communicate with others, and execute the skills productively and successfully.”In other words, strong academic performance does not always translate directly into real-world capability. Experiential learning opportunities help students begin developing the interpersonal and professional skills that traditional coursework may not fully capture.“The goal of education should not simply be to prepare students to pass tests,” he said. “It should prepare them to lead meaningful and productive lives – to develop the skills, confidence, and perspective they need to contribute in whatever path they choose.”APRIL 2026 21No portion of this article may be reproduced without express written permission of Style Creative Media, LLC. © 2026 • All rights reserved.

REDEFINING THE PATH TO SUCCESSFor decades, the message many students heard was relatively simple: graduate from high school and attend a four-year university. While that path remains a strong and valuable option for many students, educators, and parents increasingly recognize that success after high school can take many different forms.The former dean of education noted that while a college degree still carries significant economic value, it is not the only route to a meaningful and financially stable career, though he admitted labor market data still shows that college graduates have an overall earnings advantage. “Workers with a bachelor’s degree earn, on average, about seventy percent more in median earnings than individuals whose highest credential is a high school diploma. So the traditional college pathway continues to offer strong long-term financial value,” he added.At the same time, he emphasized that higher education should not be viewed as the only measure of success. “Traditional school, especially higher education, is not the best pathway for everyone,” he said. “We are also living in a time when many of the highest-paying and most secure jobs are actually found in the trades. Skilled electricians, welders, machine operators, and allied health professionals are in extremely high demand across the country.” From his perspective, this growing demand underscores the need to expand educational opportunities beyond the traditional four-year degree model. “I am a strong proponent of Career and Technical Education,” he said. “Programs that teach technical skills and offer industry certifications can create excellent career opportunities for students whose strengths and interests align with hands-on professions. Students today are entering a workforce that is evolving faster than previous generations experienced.”Opportunities in entrepreneurship, technical certifications, apprenticeships, and skilled trades can provide meaningful careers that align closely with students’ talents, interests, and learning styles. Wysong believes helping students understand the full range of possibilities can shift how they think about their future. “When students begin to realize there are multiple paths to building a successful life – whether through college, entrepreneurship, technical training, or a trade – it opens their perspective,” he said. “They begin thinking less about fitting into a predetermined track and more about discovering where their skills and passions can really thrive.”Even among students planning to attend college, some families are beginning to consider alternative timelines before committing to a four-year program. Ms. Brown also added that keeping multiple options open became an important part of the conversation with her daughter. “Every student doesn’t need to transition directly from high school to a four-year college,” she explained. “Gap years, trade programs, or certifications can offer young adults time to gain experience, build life skills, and better understand the direction they want to pursue.” For educators and parents alike, the evolving conversation around college preparation is shifting from narrowing options to expanding them. The goal is not simply to guide students toward a single definition of success, but to help them discover the environments where their talents, interests, and ambitions can genuinely flourish.FINDING BALANCE IN A HIGH-EXPECTATION WORLDIn communities like Frisco, where academic excellence is both expected and celebrated, the conversation around college preparation often begins early. Students are encouraged to challenge themselves through advanced coursework, extracurricular leadership, and community involvement – all valuable experiences that can help young people discover their abilities and passions. Yet educators say it is equally important to remember that adolescence is also a time of exploration and growth.In many ways, today’s students are navigating a far more complex world than previous generations experienced at the same age. “Teenagers are forming their identities while also trying to understand a rapidly changing world,” the dean explained. “Helping them develop resilience, curiosity, and confidence may ultimately be just as important as helping them achieve academic success.”Brian Wysong sees similar dynamics in the students he works with. “I think it’s important for students to understand that their worth is not defined by a single test score, class rank, or acceptance letter,” Wysong said. “Those things can be meaningful milestones, but they don’t determine the kind of person someone becomes or the impact they will ultimately have in the world.”Because while college admissions can feel like the destination, it is ultimately only one step in a much longer journey. Helping students discover who they are, what they care about, and how they want to contribute to the world may prove to be the most valuable preparation of all.Editor’s Note: This article is intended for informational purposes only. While the information presented here is thoroughly researched and includes insights from qualified education professionals, it should not be considered professional college planning advice.22 FRISCOSTYLE.COMNo portion of this article may be reproduced without express written permission of Style Creative Media, LLC. © 2026 • All rights reserved.

financePLANNING BEYONDTHE PRESENTEstate planning can feel overwhelming, but the right guidance can turn uncertainty into confidence and peace of mind. With trusted advisors, even the most complex decisions become clearer—bringing structure to what lies ahead and easing the burden on those you care about most. In this piece, we explore how to protect what matters most when planning beyond the present. Matthew Dann, CERTIFIED FINANCIAL PLANNER® and Managing Director – Investments with Wells Fargo Advisors (pictured), meets with existing and new clients regularly, partnering with them to ensure they’re meeting their financial goals, which can include estate planning.24 FRISCOSTYLE.COMNo portion of this article may be reproduced without express written permission of Style Creative Media, LLC. © 2026 • All rights reserved.

From dispelling common myths to guiding families through complex decisions, estate planning professionals help turn uncertainty into clarity and peace of mindDeath is one subject most don’t like discussing. While we realize that we’re all blessed enough to be on this planet and that our time here is finite, few like to ponder end of life, and any planning for that time often stays on the to-do list longer than it should. But there is an industry, estate planning, devoted to ensuring that someone’s assets will be properly distributed to any living relatives and that those left behind aren’t responsible for an unreasonable burden associated with their loved one’s departure. The main players in this industry are estate planning attorneys and financial planners – certified and experienced professionals adept at shattering common misconceptions while simultaneously minimizing any anxieties about the process.Maybe the most pressing question about estate planning is, “When is the ideal time to do it?” As soon as possible. “Once you start accumulating assets, it’s a great time to get it done,” said Matthew Dann, a CERTIFIED FINANCIAL PLANNER® and Managing Director – Investments with Wells Fargo Advisors. “We all have had friends, loved ones, people we know who passed at an early age. Some had their estate planning completed, and others did not. When it hasn’t been completed, that can create complications.”Nyla Kazi, founder and managing partner of Frisco-based Kazi Law Firm, agrees. “People always ask, ‘When is too early?’ You should do it yesterday,” Kazi said. “If you didn’t do it yesterday, let’s do it today. You’re never too early. Everybody should have an estate plan. If you don’t, the state has one for you. You may not like it, so let’s get ahead of it.”By STEPHEN HUNTAPRIL 2026 25No portion of this article may be reproduced without express written permission of Style Creative Media, LLC. © 2026 • All rights reserved.

COMMON MISCONCEPTIONS“A lot of people consider estate planning more difficult than it is. Some people also don’t understand the benefits available to everyday people,” said Brad Marx, a Frisco-based estate planning attorney and founder of Marx Law Firm. “Through estate planning, you can make things easy for your family when they are dealing with a lot of emotional issues. It’s an incredible gift you can give to have things squared away.”Kazi and her staff also frequently hear another equally major yet common misconception. “The automatic assumption is that estate planning is for the ultra-wealthy. That’s simply not the case,” Kazi said. “When we talk to the average client who maybe has gone through a traumatic experience, the loss of a loved one, maybe they’ve seen somebody go through something that has drained the bank accounts, they’re always curious to know, ‘Hey, that’s because they were rich, right? That’s because they were wealthy, that wouldn’t happen to me because I’m not wealthy.’ I always say estate planning is a misnomer. It is not only for the ultra-wealthy. It could not be further from the truth.”“Estate planning is for anyone that has anything they would like to leave behind to their loved ones. So, if you have a house, kids, a bank account, you have an estate, and thus you need a plan. In my opinion, estate planning doesn’t get the attention it should because it is truly the final act of love. It’s giving your loved ones that piece of closure. It’s helping them from beyond the grave essentially.”Dann adds an additional misconception he frequently hears from clients. “One would be that it’s something they can deal with later. In other words, it’s a task that often gets kicked down the road, and it’s viewed as, ‘Ok, this is something you do when you’re older,’” he said.DEMYSTIFYING THE PROCESSWhen anyone first contemplates planning their estate, there are various questions to be answered: What sorts of assets will need to be distributed? Are children or other family members involved? Would a will or trust be a better option based on the size and nature of their estate? What documents are needed, and who should draft them? Who should they appoint to serve as executor of their estate? Basically, when considered as one item on the proverbial to-do list, the estate planning checklist can appear a daunting task. However, that’s exactly when having well-qualified advocates like an attorney and a financial planner benefits most. “Knowledge is power. You don’t know what you don’t know,” Kazi said. “There is so much intimidation that surrounds estate planning, and my job is to educate. I don’t want to just draft documents. I want to help families build legacies. I want to start that generation wealth building from this generation onwards. That is my job. My job is to educate my clients. My job is to be their friend who also happens to be an attorney. I focus on making sure my clients or potential new clients, be26 FRISCOSTYLE.COMNo portion of this article may be reproduced without express written permission of Style Creative Media, LLC. © 2026 • All rights reserved.

“It can be a real emotional time, whether you’re dealing with sickness or death. Your family is going to be feeling a lot of emotions, a lot of difficulties. Having things in place is one less thing to worry about, and if done correctly, it saves them a lot of time and hassle than if they were to go through the probate court.”cause they don’t have to work with us, of course, but if they walk away with more information than when they came to me, that’s a good day in our books.”Dann even termed himself and others in the industry as teachers at heart. “It’s very much a teaching role,” he said. “You’re teaching clients about different things and listening to what they’re wanting to accomplish and trying to help them along the way. I’ve been doing this for 25 years, and it’s really the relationships with clients. That’s the part that keeps me showing up to work every day and the part I really enjoy. When you’re working with people with their finances, you get to know them and helping them navigate things that may be really complicated to them and trying to bring it to a level where they understand it. That’s always rewarding, when you can translate a topic or something financially related so they can understand that. That’s helpful.” THE OBVIOUS BENEFITSThose who work in the estate planning industry are quick to state that the first thing they proudly offer their clients is peace of mind – that sense of knowing that something important has been properly taken care of. This serenity is not only for the person doing the estate planning but equally important for their family members and/or other beneficiaries. “I’m not aware of any evidence that demonstrates a connection with getting your estate planning in order and that increasing your (time until the) end of life,” Dann said. “Getting your estate planning done, that doesn’t all of a sudden accelerate your life. If anything, maybe it reduces some stress and anxiety.”Marx even uses a different word to describe clients after leaving his office for the first time. “Dealing with people, helping them through the process, explaining it in a way that they understand that once they have things in place, they get a sense of relief. People are happier,” he said. “They get a peace of mind, and that’s really gratifying.”Whether it’s sudden or expected, having a family member pass away or seeing a loved one face a terminal or extended illness is a stressful enough situation on its own, so why add more stress to the situation by not having one’s estate in proper order beforehand?“Yeah, certainly. It can be a real emotional time, whether you’re dealing with - BRAD MARX, ESTATE PLANNING ATTORNEY,MARX LAW FIRMWhile estate planning might not be top of mind for many, Mr. Marx (right) has seen firsthand just how much time, emotional stress, and difficulty an estate plan can save for both families and individuals. While it can all seem incredibly overwhelming, having wills, living wills, healthcare directives, identifying beneficiaries, and structuring the transfer of assets are just some of the aspects of estate planning that professionals like Mr. Marx, Ms. Kazi and her team (pictured left), and Mr. Dann can help individuals navigate.APRIL 2026 27No portion of this article may be reproduced without express written permission of Style Creative Media, LLC. © 2026 • All rights reserved.

sickness or death. Your family is going to be feeling a lot of emotions, a lot of difficulties,” Marx said. “Having things in place is one less thing to worry about, and if done correctly, it saves them a lot of time and hassle than if they were to go through the probate court.”And for many who work in this industry who have personally already taken care of their own estate planning and witnessed firsthand how much stress it has removed from their and their loved one’s shoulders, helping their clients experience a similar feeling has become a “why” for many in the business. “Having an experience of taking care of things yourself, you see the benefit of it,” Marx said. “You see how it’s worked well for your family, and in some cases, you see where it hasn’t worked for your family. I would say that my ‘why’ is here in the community and seeing the benefits that have come through estate planning.”For Kazi, who dabbled in other areas like international law, oil and gas, and mergers and acquisitions before finding her calling in estate planning, becoming a mother for the first time was what drove her into her chosen area of expertise. “It’s a passion for sure. I did not start in estate planning,” Kazi said. “I’m not going to lie. When she (my daughter) was born, I realized there’s something different in me.” “What do I want? What’s my legacy? What am I going to leave behind for her? That’s when I really started to feel like I need to find the work/life balance, but more than that, when I went to bed at night, (that) I was feeling good about myself. I did something for someone else. I helped one family today. I gave them some peace. I gave them some comfort in a very difficult time. I truly did find my purpose. But I have to say motherhood changed me. It allowed me to see the world in a very different way. I’m proud of what I do and of how I help other families, especially in Frisco. I have found what I love to do. I love waking up every single day knowing that I’m going to make a difference in someone else’s life and I love that feeling.”28 FRISCOSTYLE.COMNo portion of this article may be reproduced without express written permission of Style Creative Media, LLC. © 2026 • All rights reserved.

APRIL 2026 29No portion of this article may be reproduced without express written permission of Style Creative Media, LLC. © 2026 • All rights reserved.

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How Tanner and Erika Mitchell turned a hobby into a thriving business and communityBy YVONNE BROWN What started as a hobby and passion for plants has blossomed into something much bigger for Tanner Mitchell, now better known as “Tanner the Planter.” Through social media, he’s become a trusted voice for plant lovers looking for advice, inspiration, and a reminder that you don’t need a perfect green thumb to enjoy houseplants. Casual posts about plant care and collecting soon attracted a devoted audience eager for tips, encouragement, and a reminder that plant care doesn’t have to be complicated. Tanner grew up surrounded by Oregon’s greenery and mountains, but he moved to Texas about 15 years ago, attracted by its people and culture. It’s also where his daughter was born and where he met his wife, Erika. Though Texas brought his family together, he missed nature’s presence and found the landscape lacking. To reconnect with the outdoors, he often went camping and rock climbing in Arkansas, reminding himself how much he valued his early environment.Seeking to create a space in his home that resembled his childhood house in Oregon, Tanner started adding familiar plants, and before long, he had become something of a collector. As he explored the world of plant care, he realized just how much confusing and sometimes incorrect information was out there. His first plant died due to poor drainage, prompting him to research plant care. Frustrated by conflicting advice online, Tanner turned to peer-reviewed studies, simplified the findings for himself, and started sharing his insights on Instagram. Wanting to help others figure it out, he began sharing his plant-collecting adventures and care tips. He simply enjoyed spreading what he had learned about plants with anyone interested!WGROWNIN TEXASin Oregon, famousAPRIL 2026 31No portion of this article may be reproduced without express written permission of Style Creative Media, LLC. © 2026 • All rights reserved.

WHEN CONTENT BECAME COMMUNITY“It wasn’t like I was a huge sensation on social media or anything, but people were grateful to know some of these things, and different understandings of how to take care of plants were being put out there. They started to ask, ‘Can I pay for this information? Can I get one of your plants? Can I have a cutting of one of your plants?’ and some wanted to buy specific plants,” Tanner explained.As demand for Tanner’s plants grew, he and Erika decided to start selling also. Both already had their own business ventures, so it didn’t feel too intimidating. With a small budget, they obtained horticultural licenses, secured a wholesale supplier, and picked up free shelves from Facebook Marketplace. They started at farmers’ markets and later tried live sales on Facebook in 2018, gradually building a customer base online beyond just friends and acquaintances. Erika recalls, “We then started to sell plants out of our home and did Facebook live sales. We were just so happy when anyone would get on and watch, let alone buy any plants!”What started as sharing his own collection quickly grew into live plant sales, Q&As, sharing plant wins, ongoing advice, and building trust across a community of millions across platforms, with followers turning to him not just for what to buy but for how to succeed. Today, that same community remains at the heart of the business. Through live plant sales, ongoing care videos, and a customer-only Facebook group, the relationship doesn’t end at checkout – it evolves. That growth is reflected in the scale of the online audience he’s built. Tanner has grown to nearly 2M followers on TikTok, almost 600K on Instagram, and upwards of 655K followers on Facebook – numbers that still feel surreal to Tanner today. Amid the craziness of opening their storefront, Tanner recalls his kids encouraging him to start sharing plant tips on TikTok - a time when the platform was just beginning to gain traction beyond its reputation for dance videos. After posting a few videos, he was quickly pulled back into the demands of running the shop, only to return weeks later to a surprising surge in followers and notifications. Within a short time, his audience had grown to more than 20,000 - far beyond anything he had anticipated. In many ways, Famous in Oregon exists in two places at once: a brick-and-mortar shop and a thriving digital ecosystem where millions in its online community receive and enjoy education, conversation, and connection that drive everything forward.Education is central to their business, so sharing plant care tips on social media was a natural fit. They started with simple videos shot on their phones showing how to care for various plants. Despite minimal equipment, they realized the abundance of content possibilities, and their informal guides felt more relatable than typical silent tutorials with words just floating across a screen.LEARNING THE LOGISTICSWhile the demand was there, shipping live plants then proved to be a challenge for the Mitchells, as it required careful attention to temperature, moisture, and packaging techniques. They learned to adjust watering based on the destination’s climate. Plants heading to dry, hot places like Arizona needed more water than those sent to cooler areas like Idaho. Live plants can only be shipped early in the week to avoid sitting in warehouses over the weekend, which could ruin them. Secur32 FRISCOSTYLE.COMNo portion of this article may be reproduced without express written permission of Style Creative Media, LLC. © 2026 • All rights reserved.

ing both the soil and the plant for transit took a lot of trial and error. Over time, they refined their methods, even consulting with industry peers. Their expertise has now made them industry leaders, with others seeking their advice on shipping plants efficiently and with a low error rate, less than one percent, even at high volumes.THEIR PERSONAL TOUCHIn addition, their process stands out for its personal touch. Each online order is carefully wrapped, includes a handwritten note, and features a stamp from the packer, whose personality is familiar to many regular customers. Some customers even collect these notes, displaying them at home, a testament to the unique and memorable experience Tanner and Erika provide.After a period of time, the idea of opening their own store emerged. One day, while strolling through downtown Prosper, they found a corner building for rent, one of the town’s oldest. It was over a century old and had previously housed everything from a grocery store to a hair salon. When Tanner and Erika opened their storefront, Famous in Oregon, many local longtime residents stopped by to share stories about its rich history.Erika recalled, “This building is so old, but we knew we could do something here. It was also charming, and we just figured it out. While there are lots of cracks on the floors, we would say, ‘Just put a plant on it.’ That was the joke. If we saw a blemish, ‘Put a fern on it!’”This all happened in March 2020 against the backdrop of the emerging pandemic. Following the official stay-at-home order, the family worked together to prepare the store for its opening, which eventually took place on Mother’s Day that May. The community turned out and rallied to support them. “Opening day, I’ll never forget that feeling when we finally flipped the sign. We’re Open! Oh my God, and the first car pulls up, we’re thinking, ‘Somebody wants what we have.’” Tanner explained.FROM TWO TO TWENTYFor the first three years, Tanner and Erika operated alone. Even when the store opened, it was still just the two of them, present every day, seven days a week, until they eventually APRIL 2026 33

hired their first employee to give themselves a day off. As time went on, the team expanded, the business adapted, and today it regularly employs approximately 20 staff members.“In a matter of eight weeks, we went from three employees to needing a separate shipping facility and 15 more staff. Like, that’s the kind of craziness that was happening at the time. However, we love the community of plant enthusiasts we have created online and how they support us time and time again. Yes, we have become influencers by way of the business, but that has never been a goal. It’s just all happened organically,” Erika stated.The store’s growth in its early days was also fueled by its unique offering of a repotting service. Many people feel uneasy about repotting their own plants, so the team handles the entire process. Customers simply drop off their plants, and staff members provide a full-service repot, no participation required. Tanner is known for his signature ‘Slap That Pot’ repotting technique.Business operations vary greatly from day to day. They now have their own Tanner the Planter app, which is the primary hub for live online sales and community interaction. These sales naturally include plant care tips and Q&A, and recordings available on the app for users to watch and shop at their convenience.Erika is the natural talent and brains behind the marketing strategy, relying on her intuition rather than scheduling content in advance. They share updates in real time, keeping the approach genuine and focusing on authentic qualities that resonate with their audience.A COMMUNITY THAT LASTSFrom a marketing perspective, they also recognize the need to distinguish themselves from other businesses. After all, why would someone choose their shop if the Spring ShiftLIGHT Many houseplants in their native habitat grow in full sun. However, many are grown in controlled environments and aren’t acclimated to handle our intense Texas sun. I recommend placing your plant(s) where afternoon sun doesn’t hit the leaves, from about 12-4 PM. Covered patios and under shade trees are great options for your houseplants.TEMPERATURE Most houseplants are tropical and may start to show signs of cold damage with prolonged exposure to temperatures below 50 degrees Fahrenheit. Either wait for the last freeze (often mid-April) or keep a close eye on temperatures and bring them indoors if we get a surprise cold snap. WATERING Keep in mind that being outside will cause the plant to use water more quickly, causing the soil to dry much faster than it would indoors. As a result, you’ll find yourself needing water more often than you did when keeping the plant indoors. FERTILIZING Support the growth increase by regularly fertilizing your plant. I recommend organic fertilizer when keeping your plant outdoors, so you don’t contribute to any water contamination with runoff from synthetic fertilizers.TANNER’SHOUSEPLANTMOVING TIPSFOLLOW TANNER THE PLANTER FOR MORE TIPS:Instagram, Facebook & TikTok: @tannertheplanterYouTube: Tanner The PlanterTannerThePlanter App34 FRISCOSTYLE.COMNo portion of this article may be reproduced without express written permission of Style Creative Media, LLC. © 2026 • All rights reserved.

same products are available elsewhere for less? Their focus is on their unique role as educators; they don’t just sell plants but also teach customers how to care for them, and they have built a brand on being genuine, authentic, and building relationships. Their exclusive Facebook group, available only to customers, offers support and troubleshooting for plants long after being purchased at their shop, something no other local plant store provides. Sometime after building a strong online presence, an executive from Simon & Schuster, impressed by their TikTok content, reached out to suggest a book project. They quickly connected, realizing that such direct access to a top publisher was a rare opportunity.Tanner reflected that at least ten years ago, he had jotted down a dream of writing a book, not even knowing the subject. The publication of their first book, For the Love of Houseplants, marks the fulfillment of a long-held aspiration. Many people believe they lack the skill to care for plants, but the Mitchells believe a small amount of knowledge, even a single chapter from the book, can greatly boost anyone’s success with houseplants. A book signing and tour are scheduled to take place later this month.Looking ahead, their plans include producing additional educational video content on various platforms. Installing a soil bar where visitors can re-pot their own plants with expert guidance and constructing greenhouses. A Tanner the Planter plant product line is also under development. Despite the lengthy, difficult process, completing their first book gave them great pride. Energized by this experience, they are now developing a second project with their publishers to further educate and inspire their audience.“Famous In Oregon is our family’s pride and joy. Family-owned and operated, and on any given day, you will see a combination of our family working the shop,” Erika explains with pride. “Our oldest daughter, Maya, officially works with us as a horticulture assistant, but our other three kids have no issue rolling their sleeves up and pitching in any time we need them.”The Mitchells would love to welcome more guests in person to their store from neighboring areas, surrounding communities, and out of town, especially those who might not even realize their business is tucked away on a cozy corner of historic downtown Prosper, just a stone’s throw away. The hope is that Famous in Oregon serves the community as a physical space where plant lovers can gather, learn, and leave with a little more green in their lives.APRIL 2026 35No portion of this article may be reproduced without express written permission of Style Creative Media, LLC. © 2026 • All rights reserved.

APRIL 2026 37No portion of this article may be reproduced without express written permission of Style Creative Media, LLC. © 2026 • All rights reserved.

Q & AFIVE QUESTIONSWITH FRISCO'S EDC PRESIDENTJason Ford has proudly served as the President of the Frisco Economic Development Corporation (EDC) since 2021. He is responsible for the board governance, strategy, and day-to-day operations. In his exciting, ever-changing role, Mr. Ford is actively involved in high-level business development throughout Frisco. Mr. Ford holds a B.A in Economics from Ole Miss and later completed advanced coursework in GIS and public affairs at The University of Texas at Dallas. He’s a graduate of the Economic Development Institute at Indianapolis and received his CEcD designation from IEDC.QA+JASON FORDANSWERS QUESTIONS ABOUT FRISCO'S ECONOMIC DEVELOPMENT IN 2026 AND GIVES INSIIGHTS INTO THE FUTURE OF FRISCO'S GROWING POPULATION Interviewed by CHRISTINE MILLER38 FRISCOSTYLE.COMPHOTO COURTESY OF FRISCO ECONOMIC DEVELOPMENT CORPORATIONNo portion of this article may be reproduced without express written permission of Style Creative Media, LLC. © 2026 • All rights reserved.

One of the most exciting developments is the Universal Kids Resort. It is a unique concept, and this will be the first project of its kind in the world — a major milestone for Frisco! It plays an important role in our long-term tourism strategy since it brings new visitors and new revenue into the city. 1IN YOUR OPINION, WHAT IS THE MOST EXCITING PROJECT OR DEVELOPMENT THAT THE EDC IS WORKING ON IN 2026?Since 1991, every dollar the EDC has invested has returned more than three dollars to the community. Our work has also helped bring more than 122,000 jobs to Frisco during that time. Economic development directly supports strong city services by expanding the commercial tax base and helping to keep the tax rate lower for homeowners.WHAT IS SOMETHING 2ABOUT ECONOMIC DEVELOPMENT THAT FRISCO RESIDENTS MIGHT BE SURPRISED TO LEARN?We work intentionally to recruit companies that fit Frisco’s long-term vision and the talent of our residents. We focus on employers that bring high-quality jobs and are strong partners in the community. When more residents can work closer to home, regional congestion decreases, and families spend less time commuting. We also look for companies that align with the skills of the local workforce, which helps residents find good opportunities without leaving the area.3HOW DO YOU BALANCE BRINGING IN NEW BUSINESS WITH MAINTAINING THE QUALITY-OF-LIFE FRISCO RESIDENTS VALUE?Our work is designed to benefit them directly. Everything we do is focused on keeping Frisco a place where people can build careers, support their families, and enjoy the services and amenities that make this city special. The EDC is funded by a half-cent sales tax, not property taxes. Residents do not pay for our work through their tax bill. Everyday spending in stores and restaurants funds the EDC, and the companies we bring to Frisco contribute significantlyto roads, parks, schools, and public safety through their long-term economic impact.IF FRISCO RESIDENTS 4COULD BETTER UNDERSTAND ONE THING ABOUT THE WORK YOUR TEAM DOES, WHAT WOULD YOU WANT THEM TO KNOW?The opportunities we are creating for the next generation! Students who graduate from Frisco schools and local colleges will have more ways to build meaningful careers and start new companies right here in the community. To see what this next generation will do with the right education, mentorship, and funding is equally exciting. When I think about the City’s goal to be the venture capital hub of the central U.S., many of these students will not only be the benefactors, but also the leaders in this effort. I am also encouraged by the strong culture of philanthropy that already exists in Frisco. We are building a balanced mix of industries that include technology, finance, healthcare, sports innovation, and entrepreneurship. Our mixeduse districts will continue to expand and will offer walkable access to jobs, entertainment, parks, and amenities in one connected setting.5LOOKING AHEAD 5 -10 YEARS, WHAT EXCITES YOU MOST ABOUT FRISCO’S ECONOMIC FUTURE?APRIL 2026 39No portion of this article may be reproduced without express written permission of Style Creative Media, LLC. © 2026 • All rights reserved.

real estate40 FRISCOSTYLE.COMNo portion of this article may be reproduced without express written permission of Style Creative Media, LLC. © 2026 • All rights reserved.

Local experts deep dive into Frisco’s housing market, pricing, timing, availability, and moreBy MONICA WALLISIn Frisco, real estate is never just about real estate. It is about whether growing family stays put, whether empty nesters downsize, and whether giving up a 3% mortgage rate is worth it. It is about whether sellers should list now or wait – and whether buyers can still find opportunity in a city where demand remains strong, even as the postCOVID frenzy has cooled.That’s what makes Frisco’s housing market feel so layered recently. Our city is still growing, schools and established neighborhoods remain major draws, and new development continues to reshape key corridors. But buying or selling here no longer looks like it did during the post-pandemic boom, when listings disappeared in hours, and sellers could almost name their price. The market hasn’t gone cold, but it has become more selective, more price-sensitive, and much, much more nuanced.The question isn’t: “Is Frisco still hot?” The question is: “How does the market behave now, and what does that mean for me as a homeowner?” Based on Altos Research for early March 2026, Frisco’s stats show: Median list price: $745,000, Inventory has increased to 579 homes, Average days on market: 116, Price per square foot: $246, and Relisted homes: 11%.While Altos reports that Frisco remains in a slight seller’s market, the balance between sales and inventory has reached a more static point. This explains why so many homeowners are getting mixed signals: the numbers still lean seller, but the lived experience might feel more balanced… which is exactly how local agents describe it.A MARKETinTRANSITIONAPRIL 2026 41No portion of this article may be reproduced without express written permission of Style Creative Media, LLC. © 2026 • All rights reserved.

BUYER’S, SELLER’S, OR BALANCED?“Frisco, overall, is still very sought after, where I would call it a balanced market. Inventory is still fairly low, but it’s increasing, so there are more choices for buyers. On paper, it’s probably still a bit of a seller’s market as far as supply goes, but homes are sitting on the market a little bit longer. It’s not the market we were in post-COVID; everything was crazy,” said Zak Anderson, a Realtor with COMPASS.Melanie Hill, a Realtor with The Cheney Group at Monument Realty, sees a similar trend toward balance, explaining that inventory has returned to a healthier range, buyers have solid choices, and sellers can no longer count on their homes to “sell themselves.”Will Koberg of the Koberg Real Estate Group also agreed we’re overall balanced, with a slight buyer tilt in some segments. “The strongest evidence is the combination of longer market times, a sub-100% sale-to-list ratio, and the fact that 80.3% [of sales] are under-list. That said, ‘balanced’ is not uniform across the city or price bands: the most affordable and best-positioned homes still attract fast action, while discretionary and upper-tier inventory feels much more negotiable,” Koberg shared. So, yes, it’s nuanced. WHICH HOMES ARE MOVING?Frisco’s market is strong, but it’s not uniform. Price point, neighborhood, and condition matter more than ever. Hill said homes under roughly $800,000 (especially in the $600,000 to $900,000 range) are still moving well when properly prepared, while luxury homes are moving more slowly.The range Koberg sees moving best is still the lowerto-mid move-up band, especially homes that are turnkey, well-zoned for Frisco ISD, and priced to current comps rather than 2022 expectations. Community Impact’s January 2026 Frisco market page backs this up, showing the largest share of sales in the $400,001 to $700,000 range (where the deepest buyer pool typically sits). 42 FRISCOSTYLE.COMNo portion of this article may be reproduced without express written permission of Style Creative Media, LLC. © 2026 • All rights reserved.

“By contrast, homes above $700,000, and especially $1 million+, tend to face more resistance because the buyer pool narrows and monthly carrying costs rise sharply with financing, taxes, and insurance. [They] tend to sit longer when they are over-improved for the block, dated, backing to a less desirable location, or priced off aspirational list value rather than recent closed sales,” Koberg shared. He noted this doesn’t mean the luxury market isn’t underperforming; this type of buyer just behaves differently. While they’re usually less rate-constrained, they’re often more value-disciplined. What does that mean? “In other words, they may be able to buy, but they are unwilling to overpay in a market where selection has improved, and negotiation has returned. That is why the upper end can feel slower even though DFW luxury demand remains real...Texas logged a record 14,400 $1M+ home sales in the year ending October 2025, with DFW accounting for 38% of those transactions. The local implication is not that luxury is weak, but that Frisco luxury buyers are more exacting and expect pricing, finish level, and location to line up,” Koberg explained.From Anderson’s experience, he still sees homes in higher-end neighborhoods like Starwood, Stonebriar, Newman Village, Hills of Kingswood, and Chapel Creek performing strongly. He also said list-to-sale ratios can be misleading. While Frisco single-family homes sold year-to-date in 2026 appear to be closing at about 98% of list price, he said the truer number is likely closer to 96-97% once re-lists and price reductions are factored in. He estimates that about 15-20% of homes sell for more than 5% below asking price, usually because they were overpriced, lingered on the market, or needed extensive updates.Inventory may be climbing, and homes may feel like they’re taking longer to sell, but demand hasn’t disappeared. Buyers are simply more selective, and homes priced and presented well are still winning.That broader caution has understandably made some homeowners nervous about listing at all, but Hill offered a reassuring perspective. “I feel like people are seeing their neighbor’s house sit on the market for a long time, so people are scared to sell, but that’s not necessarily the case. With proper preparation, homes are still selling quickly. For While luxury home sales might have slowed a bit compared to recent years, demand remains high, given that Texas set records for sales of $1M+ homes. Realtor Zak Anderson (pictured) has been in the industry since 2008 and utilizes the latest technologies, an extensive network, market research, and business strategies to ensure he’s at the top of his game for both current and future clients as the market continues to ebb and flow.APRIL 2026 43No portion of this article may be reproduced without express written permission of Style Creative Media, LLC. © 2026 • All rights reserved.

nearby communities like Hazelwood, where buyers are drawn not only to new homes but to the lifestyle tied to Frisco’s next wave of growth. She mentioned builders are offering aggressive incentives, including rate buydowns, which can make it harder for resale sellers to compete without pricing correctly or offering concessions of their own. Anderson seconded that, saying builder incentives can range from $20,000 to $40,000, giving buyers flexibility on price, closing costs, or rate relief in a still payment-sensitive market.For current homeowners, that creates a practical challenge: a resale listing may be competing not just with a neighbor’s house, but with a brand-new home offering a lower effective payment and fewer immediate maintenance concerns. Again, strategy matters: “For resales, if they’re in good shape, then they’re moving. If they need work, they’re sitting,” Koberg stated. buyers, I think it’s realizing that you’re hearing doom and gloom in the news, and Frisco is just a different community. It’s a rare place where we have so much development coming, and it’s exciting to see all this transformation every year we're evolving. I feel like that development is going to keep coming,” she expressed. Koberg added to that positive sentiment: “Overall, the Frisco market, compared to other places in Texas and nationally, is very healthy. People are still buying homes. [One home I sold] was in less than a day, I think 26 minutes or something crazy like that. Texas is still a great place to move to because [there’s fewer] restrictions on things, [it’s] easier to be an entrepreneur, [and there’s] no state income tax.” HOME CONDITION & PRICING MATTER MORE THAN EVERAll three agents agreed: buyers want move-in ready! They are far less willing to overlook dated interiors, deferred maintenance, or obvious cosmetic work than they were when inventory was tighter. Most buyers don’t want a project, and homes that haven’t been updated in 10 or 15 years are much more likely to sit on the market.Sellers don’t always need a full renovation to compete; often, presentation matters most. “To make sure you’re showing beautifully, sometimes that does involve staging. But sometimes it just means rearranging your furniture a little bit or cleaning up so that the hallways are cleared,” Hill explained. Koberg agreed, saying homes in great shape, priced correctly, and free of immediate update needs can still sell relatively fast. Fresh paint, clean surface, and a move-in-ready feel matter.In addition to thoughtful prep, thoughtful pricing is huge, too. “Buyers are being super cautious and also picky, taking their time to make sure they’re finding the right home. As a seller, I highly advise against pricing to ‘test it out’ and see what happens, unless you want to have higher days on market. In this age of technology, buyers are more up to date and educated on current trends more than ever, so they immediately know when a listing is overpriced and will pass, or wait and watch for price reductions that will eventually come. If you price right from the beginning, you will end up netting more in the end versus overpricing and taking longer to sell with possible multiple price reductions,” Anderson shared. He added that simple steps like decluttering, fresh paint, a deep clean, and improved curb appeal can make a meaningful difference.WHAT BUYERS REALLY, REALLY WANTOne word: lifestyle! All three agents said FISD schools remain a major driver, but buyers are especially focused on outdoor living, attractive neighborhood amenities, flexible spaces doubling as home offices, and functional, family-friendly layouts (all trends we started seeing during and after COVID). They also mentioned a shift away from stark white or grey interiors and back toward warmer neutrals, darker woods, and a more inviting look overall. NEW CONSTRUCTION VS. RESALE HOMESResale homes aren’t just competing with other resale homes. They’re also competing with builders offering polished products, modern designs, and incentives that make monthly payments more manageable.Hill said new construction is performing especially well in Frisco’s northward growth areas, including the Fields corridor and Realtor Will Koberg (pictured) encourages sellers to ensure their homes are in good shape before considering selling, as homes that need work often sit on the market longer. While Koberg sells a large number of new construction homes, he’s the first to admit that homes in established Frisco neighborhoods have much to offer that new-builds do not.44 FRISCOSTYLE.COMNo portion of this article may be reproduced without express written permission of Style Creative Media, LLC. © 2026 • All rights reserved.

He sees resale homes in established Frisco neighborhoods outperforming when they offer what new construction often cannot: mature trees, larger lots, established amenities, closer-in location, and, in some cases, a lower all-in tax burden depending on district and special assessments. “Buyers are leaning toward builders when the incentive package meaningfully lowers [their] monthly payment, but established neighborhoods still win when location, lot, school assignment, and character are the priority,” he elaborated.And underneath it all, interest rates, property taxes, insurance costs, and the “lock-in” effect of older mortgages continue to shape nearly every real estate decision in town. On interest rates, Koberg said builders are often the first to react to market shifts. Even a slight rate easing this spring has started to energize demand, and builders are quick to adjust. As he put it, “The market doesn’t like wars or [international conflicts]. Builders are the quickest ones to either cut prices or start raising prices if they see those market trends helping them out.”TO SELL OR TO STAY PUT?: THAT IS THE QUESTIONOne reason for hesitancy to sell is a favorable mortgage rate. Understandably, someone with a 2.75% mortgage needs a strong reason to trade it for a much higher one. Anderson said this dynamic is keeping some would-be downsizers in place, which is helping keep inventory slightly tighter.Hill said she doesn’t expect interest rates to fall dramatically this year, but even modest relief could still have a noticeable impact. She noted buyers are already looking closely at total affordability – not just the home’s sticker price, but also the monthly payment, taxes, insurance, and overall cost of ownership. At the same time, she said 2026’s Q1 brought back buyers who had been waiting on the sidelines, suggesting that even a slight dip in rates could quickly add more competition to the market.For some, staying put is a solid choice. But waiting indefinitely isn’t always the best move either. This year, what homeowners should really focus on is moving strategically based on their own unique situation. “In 2026, the smartest question is not, 'Can I get my price?' but 'What is the best use of my equity relative to my replacement cost?’” Koberg expressed. APRIL 2026 45No portion of this article may be reproduced without express written permission of Style Creative Media, LLC. © 2026 • All rights reserved.

WHERE THE CALENDAR COMES INTO PLAYSeasonality still exists, but it matters less than it used to because rates and inventory are now stronger market movers than the calendar alone. Spring still brings more visibility and more listings, which helps sellers, but it also gives buyers more options. “In a market like this, the best time to sell is when a home is ready to show at its highest level and can be priced correctly against current comps. The best time to buy is when the buyer can comfortably absorb the monthly payment and take advantage of negotiability, not simply when the calendar says ‘winter’ or ‘summer.’ Nationally, inventory has improved and time on market has lengthened, which reinforces that more strategic, less seasonal approach,” Koberg explained. Hill said Frisco’s pace has become more even throughout the year because of continued development and demand. She mentioned first-quarter activity this year was already strong, which suggests homeowners shouldn’t rely too heavily on outdated assumptions about the “only” good time to list.WHAT THIS MEANS FOR YOU AS A HOMEOWNERAs the rest of 2026 unfolds, several indicators will shape where the market goes next: mortgage-rate direction, active inventory levels, price-reduction frequency, days on market, and whether buyer demand strengthens if rates dip below 6%. A meaningful shift back toward a stronger seller’s market would likely require either a noticeable drop in rates or a tightening of available inventory. Conversely, a more buyer-friendly environment would likely depend on inventory continuing to build.Furthermore, Frisco remains one of the most desirable cities in North Texas, but it’s no longer an automatic “name your price” market. Desirability still matters, but it no longer overrides math. Buyers 46 FRISCOSTYLE.COMNo portion of this article may be reproduced without express written permission of Style Creative Media, LLC. © 2026 • All rights reserved.

are increasingly payment-conscious, inventory is healthier, and the data shows that most homes are not selling above list price. The homes that outperform are the ones that come to market prepared, well-positioned, and correctly priced from day one.For homeowners debating whether to renovate, buy, sell, or stay put, the best place to start is with goals, not fear of what headlines or neighbors are saying. If your plan is to stay for years, updates should improve daily life first. If your plan is to sell soon, investments should be strategic and visible. Overall, homeowners should let go of peak-market expectations and approach the process with realism and open-mindedness: price strategically, prepare thoroughly, and make your home feel easy to say “YES!” to.Frisco’s market isn’t weak, but it isn’t wild either. It is maturing. Our current landscape gives homeowners something the postCOVID frenzy years did not: room to think, compare, and make smarter decisions based on long-term priorities. Now, success belongs less to whoever moves quickly and more to whoever moves strategically.When it Comes to Buying, Selling, or Staying put, Homeowners Should Weigh Five Things Carefully:Their current mortgage rate versus a new oneThe likely tax/insurance jump on the next homeWhether strategic renovations would be fully valued by today’s buyersHow much deferred maintenance existsWhether their current home still fits their next three to five years of life1.2.3.4.5.APRIL 2026 47No portion of this article may be reproduced without express written permission of Style Creative Media, LLC. © 2026 • All rights reserved.

diningPlatia Greek Kouzina brings the warmth and flavors of a traditional Greek taverna to FriscoBy ASHLI URANOIn Greek culture, the table has always been more than a place to eat. It’s where families gather, conversations unfold, and meals are meant to be shared. That tradition has shaped Greek dining, where dishes are placed in the center of the table, and the experience often lasts longer than expected.Platia Greek Kouzina, located at 2995 Preston Rd., is owned by Sally Maglaris, whose family has spent years working in the restaurant industry. She originally opened Platia with her sister, Rhea Manos, and her brother-in-law, George Manos, who had previously operated Greek restaurants in Chicago before moving to Texas. Today, Maglaris continues running the restaurant following her sister’s passing.Lunch with my close friend Ashley is never rushed, especially when we’re reviewing a restaurant together. We met at Platia Greek Kouzina, planning to spend the afternoon catching up and working our way through the menu. Platia is BYOB, which makes the meal feel a little more personal. Instead of choosing from a house wine list, diners bring bottles they already enjoy. I stopped by a wine store on the way, and a sommelier recommended the Bouchaine Estate Carneros Chardonnay 2022. Ashley brought a Schweiger Vineyards 2019 Cabernet Sauvignon from Napa Valley’s Spring Mountain District. Having both a white and a red on the table meant we could move easily through the menu without worrying about whether one wine would pair with everything.Combined with its warm hospitality, Platia Greek Kouzina has the relaxed feel of a neighborhood taverna. Cream walls and stone archways divide the space into smaller dining areas, breaking the room into sections rather than one open space. Dark wooden tables and ladder-back chairs are arranged throughout the dining room. Wooden ceiling beams A TABLE MEANT TO BE SHARED48 FRISCOSTYLE.COMNo portion of this article may be reproduced without express written permission of Style Creative Media, LLC. © 2026 • All rights reserved.

APRIL 2026 49Rooted in the heart of Greek dining, where meals are meant to be shared, savored, and lingered over, Platia’s Tria of Dips is a popular way to start any meal as it sets the tone beautifully. Cool, creamy tzatziki, smoky, rich melitzanosalata, and bright, citrusy revithosalata come together in a presentation that feels both inviting and abundant, especially when paired with warm, pillowy pita. It’s the kind of starter that draws everyone in, encouraging conversation, connection, and just one more bite.

and hanging greenery soften the high ceilings, while warm pendant lights and a large wrought-iron chandelier bring a soft glow to the room in the evening. True to Greek culture, the staff make customers feel welcome in a familial environment, where much of the décor is inspired by traditional Greek homes and kitchens. Clay pots line the ledges above the stone archways, and the walls are decorated with framed photographs, vintage kitchen tools, and small pieces of folk art. Strings of dried garlic and other rustic accents make the room feel as though the pieces were added over time. We started with the chardonnay. The sommelier mentioned that Bouchaine’s fruit comes from Carneros, one of Napa Valley’s cooler regions, and the wine reflects that climate. It was crisp with green apple and lemon, and a touch of creaminess that softened the edges. Our server recommended starting with the Tria of Dips, served with warm pita bread. It’s a classic Greek trio - Tzatziki, Melitzanosalata, and Revithosalata. The Tzatziki was thick and cool, built on Greek yogurt blended with shredded cucumber and garlic. It had a clean, refreshing bite that makes Tzatziki such an easy place to begin. The Melitzanosalata brought a deeper flavor. Roasted eggplant had been puréed with garlic and topped with crumbled feta, creating a dip that felt smoky and rich without becoming heavy. The Revithosalata, Greece’s version of hummus, shifted the flavors in a lighter direction. Garbanzo beans were pureed with garlic, tahini, olive oil, and just enough lemon to give the spread a citrusy finish. The three together worked the way they should – creamy, tangy, and ideal with pita bread and a glass of chilled chardonnay.Next came the Saganaki, a dish of panfried cheese, that always gets attention when it leaves the kitchen. The cheese arrived sizzling and was set aflame tableside with the traditional shout of “OPA!” It’s theatrical, but the flavor is what really matters. The outside had developed a light golden crust while the inside stayed soft and creamy. Salty and rich, eaten with torn pieces of pita, it completely caught us off guard. If food could be considered shocking, this dish is it. After the first bite, Ashley and I looked at each other because neither of us expected it to taste that incredible. The next dish kept the momentum going.Ktapodi (octopus) was one of the highlights of the meal for both of us. Preparing octopus can be tricky. If it’s overcooked, it becomes tough and unforgiving, but this version was tender and well-balanced. Marinated in Greek red wine vinaigrette and flamebroiled until lightly charred, the edges picked up a little smokiness from the grill.By that point, the Greek Village Salad was 50 FRISCOSTYLE.COMNo portion of this article may be reproduced without express written permission of Style Creative Media, LLC. © 2026 • All rights reserved.