FSM October 2022

15 UNDER NEW 30
MANAGEMENT
of
CITY MANAGER WES PIERSON
BUSINESS SETTLES INTO ROLE

2022 87

35 INFLATION’S IMPACT

OCTOBER 2022 FRISCO’S NONPROFITS STRUGGLE
AS ECONOMY FLOUNDERS









contents 10.2022

15 B est of Business 15
by Lisa Dawson and Katherine
Ponder, Introduction by Mike
Barber

30 Under New Management
by Lisa Sciotino

35 Faces of Frisco 2022

77 Did You Know?

80 Kickin' It in the Kitchen
by Ashli Urano

87 In a Time of Need
by Mallory Arnold

87 On The Cover
Legacy Plumbing
6   FRISCOSTYLE.COM Owners, Michelle and
Theron Young, are multi-
year Best of Business
Award winners.

Photo by Chris Fritchie

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managing director ANDREW JOHNSON P.O. Box 1676, Frisco, Texas 75034 No portion of this publication may be
managing editor LISA SCIORTINO Phone: 972.335.1181 reproduced without express written
photographer BRI MORALES Fax: 214.722.2313 permission of Style Publishing Group, LLC.
TUCKER COFFEY Toll Free: 877.781.7067 ©2022 All rights reserved.
director digital media BEN JOHNSON
digital media BECKY JOHNSON [email protected]
GEORGE RODRIGUEZ www.friscostyle.com
office manager TIM COSTELLO
director of business development LINDSAY JOHNSON FRISCO STYLE GIVES BACK
GEORGE KELLAS
advertising sales Frisco STYLE Magazine proudly sponsors Boys & Girls Clubs of Collin
manager of client services County, Frisco Arts, Melody of Hope, Frisco Family Services, Frisco Freedom
Fest, Gary Burns Fun Run, the Rotary Club of Frisco and is a member of the
videographer Frisco Chamber of Commerce.

Get the scoop on everything happening at Frisco STYLE! Readers will
find a magazine library, recipes and extra article-related content on our
website. Stay updated by visiting friscostyle.com.

> AD SALES : 972.335.1306

[email protected]

8   FRISCOSTYLE.COM

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Letter from the Editor

Lisa Sciortino

You may have noticed that this month’s issue of Frisco STYLE feels
a bit weightier in the hand than usual. There’s a reason for that.

We are proud to present our highly anticipated 2022 Faces of Frisco
publication, which we have included for the first time ever within the
pages of Frisco STYLE. As in years past, once again we introduce
readers to dozens of the area’s most accomplished industry leaders
in a variety of diverse professions, who share how they’ve built their
thriving businesses into successful ventures that serve well the
needs of our dynamic community.

Also featured in this issue, our annual Best of Business awards. We
celebrate the outstanding efforts of eight area companies, their owners
and staff members who have been selected as the winners of our 2022
Best of Business Awards.

These organizations – some small mom-and-pop businesses, others
large corporations – are lauded for going above and beyond the call of
duty in their respective industries, demonstrating true ingenuity and
innovation along with noteworthy customer service, highly effective
leadership and a dedication to paying it forward in our community. We
congratulate this year’s Best of Business Award winners on a job well
done.

Also this month, we check in with Frisco City Manager Wes Pierson
and learn about the work he’s done since stepping into the role earlier
this year. “Frisco likes to win. I like to win, and I want to be part of a
successful team and am going to do whatever I can to ensure that
happens,” he says.

Meanwhile, inflation is on the minds of many these days as the price
of staple items (and just about everything else) continues to skyrocket.
This month, learn how nonprofit organizations that serve some of our
area’s most vulnerable residents are coping in the wake of rising
inflation and their concerns as the holiday season approaches.

Finally, we visit with Erika Dabney, who was recently named executive
chef at Toyota Stadium. She shares about her job keeping hungry FC
Dallas fans satiated in the stands, as well as a recipe for spicy Chorizo
Tacos with Jalapeno Queso.

“Promoting community and commerce” is more than just the motto
of Frisco STYLE Magazine. These words are our mission as we provide
support in our role as the proud pro-business partner of the highly
successful companies and organizations that do great work throughout
our beloved city.

Frisco STYLE Magazine @friscostylemag
OCTOBER 2022  11
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OCTOBER CALENDAR

Oct. 1 Oct. 8 Oct. 29

3rd Annual Frisco Oktoberfest Pontiac Southern Nationals Helbing Jazz Initiative

11 a.m.-10 p.m. 11 a.m.-4 p.m. 11 a.m.-12:30 p.m.

Frisco Square, 8843 Coleman Blvd., Frisco Frisco Flyers Sports & Event Center, 6300 Frisco Discovery Center, 8004 Dallas
Flyers Way, Frisco Parkway, Frisco
Festivities are set to kick off with an opening
ceremony followed by a traditional keg Hosted by the Dallas Area Pontiac This Initiative of Play Frisco’s Cultural Affairs
tapping. Bier stein-hoisting and brat-eating Association, this car show will feature a Division is intended to encourage, educate
contests are also scheduled. judged competition of the rides on display. and embolden people of all ages through the
The adjacent Careington/DialCare Auto performance and study of jazz music and the
friscooktoberfest.com Museum will also be open to the public stories of the diverse people who created
during the event. it. Led by renowned percussionist and
Frisco Arts Walk & Run instructor Stockton Helbing, this program is
dapa.org part concert, part workshop.
8:30-10:30 a.m.
Frisco Camp Out friscotexas.gov
HALL Park, 6801 Gaylord Parkway, Frisco
Begins at 3 p.m. Trick or Treat the Square
Enjoy performances and interactive arts
along the run route from talented members Frisco Commons Park, 8000 McKinney Road, 1-4 p.m.
of the local arts community. Registered Frisco
runners and walkers will receive an arts- Frisco Square, 8843 Coleman Blvd., Frisco
themed spinner medal. Play outdoors with friends and family at a
one-night camp out. Activities will include This free, family favorite event returns with
friscoarts.org a scavenger hunt and a movie with popcorn carnival games, inflatables, horse-wagon
and s'mores. In the morning, head to the rides and plenty of treats.
Oct. 1-31 pond for a light breakfast followed by fishing.
Family campsites can be reserved for $60. visitfrisco.com
Frights ‘n Lights Campers must bring their own equipment.
Nov. 19
Times vary friscotexas.gov
Christmas in the Square
Riders Field, 7300 Roughriders Trail, Frisco Oct. 13
6-10 p.m. daily (through Jan. 3)
This family friendly Halloween experience Calaboose Singer Songwriter
features a trail lined with thousands of Series Frisco Square, 8843 Coleman Blvd., Frisco
shining, intricately carved jack-o'-lanterns,
festive games, rides, a hay maze and axe 7-8:30 p.m. The nightly show, which is the largest
throwing, among other activities. Tickets choreographed lights and music display in
required. Frisco Heritage Museum, 6455 Page St., North Texas, features more than 175,000
Frisco lights. The event will include an outdoor ice-
frightsnlights.com skating rink and a Christmas tree lot.
The latest installment of this free live-music
series, presented by Play Frisco’s Cultural visitfrisco.com
Affairs Division, is set to be headlined by the
Dallas duo Max and Heather Stalling.

visitfrisco.com

North Texas Turkey Trot Nov. 24

For additional events North Texas Turkey Trot
or to add your event
to our digital calendar, 8 a.m.
scan here.
George A. Purefoy Municipal Center, 6101
Frisco Square Blvd., Frisco

Presented by Miracle League of Frisco, the
race will feature a one-mile Fun Run, a 5K
and a 10K as well as virtual races.

northtexasturkeytrot.com

OCTOBER 2022  13

14   FRISCOSTYLE.COM

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There are many great award pro- a long way. Building a stronger busi-
grams in North Texas that recognize ness community makes communi-
exemplary businesses, but an out- ties stronger overall. Whether Frisco
standing local award for the Frisco residents utilize a business’ products
business community is Frisco STYLE or services or are among its employ-
Magazine’s Best of Business Awards. ees, they benefit from businesses
that continually strive for excellence
There’s no question that Frisco and are eligible for these prestigious
hosts many successful businesses awards.
— both longstanding and new — that
complement other areas of excel- In recognizing the Best of Busi-
lence within our city such as the ness, Frisco STYLE sets the bar high
independent school district, city for businesses to achieve and run
government and Chamber of Com- a successful operation. Awards are
merce. What better way to ensure presented in categories including
continued excellence than to rec- Leadership and Vision, Company
ognize businesses that continually Culture and Financial Management,
perform above and beyond expec- among others. These awards seek to
tations. ensure that all aspects of a business
are considered.
Recognizing above-par per-
formance is an important part of Please take time to learn about
continued success in general, but and appreciate each of the local
especially for the business commu- businesses recognized and what
nity. Business recognition validates they have accomplished in earning a
an added community value and at Best of Business award from Frisco
the same time provides recognition STYLE. The Frisco business commu-
to the employees of the respective nity will continue to grow and rec-
business in a variety of ways. Not ognitions such as these push busi-
only does such recognition boost and nesses to become leaders in their
solidify a company ’s reputation with- respective industries and, in the end,
in the local community, but it also for the ultimate betterment of the
provides additional morale to em- entire community.
ployees. The recognition also builds
a stronger overall business commu- Mike Barber is a certified public ac-
nity by supporting current business- countant and partner with BKM So-
es and encouraging new business in wan Horan, LLP. He serves as chair of
Frisco. Recognizing top-achieving the board of directors for the Frisco
businesses supports successful Chamber of Commerce.
steps that can take a business to the
next level. By Lisa Dawson and Katherine Ponder
Introduction by Mike Barber
The intentional gesture of sup-
porting and encouraging others goes

OCTOBER 2022  15

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2022 Best of Business
Evaluation and Selection Committee

Tony Felker

Tony Felker serves as President/CEO of the Frisco Chamber of Commerce. An 18-year veteran of the chamber
of commerce industry, he received his IOM designation from West Institute in 2009 and his Certified Chamber
Executive program designation in 2014. He served as the 2019 chair of the Board of Regents for the West
Institute of Organization Management, a program of the U.S. Chamber of Commerce, and on the boards of the
Texas Chamber of Commerce Executives and North Texas Chamber of Commerce Executives Association. A
former Frisco City Council member (2003-2009), Felker is also a former Frisco Planning & Zoning Commissioner
and Board of Adjustments member. He currently serves on the North Texas Commission board of directors,
as an ex-officio board member for Visit Frisco and is on numerous steering and planning committees within
Frisco. A graduate of Leadership Frisco Class III, Felker earned a Bachelor of Business in marketing from the
University of Texas at Austin, as well as a Bachelor of Journalism. He is also a graduate of the University of
Oklahoma Economic Development Institute and is pursuing his Certified Economic Developer designation.

Michelle Young

Michelle Young has served as CEO of Legacy Plumbing in Frisco for the past 16 years. Prior to founding
this company with her husband, Michelle led an accounting team for a Plano consulting firm where
she managed the organization’s budgeting processes and financial reporting activities. Young has a
bachelor’s in finance and accounting from the University of Texas at Dallas. She is actively involved in
several community organizations and enjoys her involvement with two business mastermind groups, as
well as coaching business owners in her spare time. Her business has been the recipient of many awards
and she has served on several selection committee panels including the Better Business Bureau’s Torch
Award for Ethics. Young resides in Frisco with her husband and is a proud mother of three Frisco ISD
students.

Rich Allen

Rich Allen is on a mission to help business owners and key leaders create, build, grow and sustain the business
of their dreams with the guidance of his company Tour de Profit. Allen has been a business coach and investor
since 2007 and has worked with hundreds of leaders and business owners to help them solve their most difficult
business challenges. He is a founding partner of Eagles Innovation Group, a company that funds, supports and
nurtures new business startups. Allen has authored two books: Tour de Profit and The Ultimate Business Tune
Up: A Simple Yet Powerful Business Model That Will Transform the Lives of Small Business Owners. He previously
was a division president and vice president of human relations for Pella Corporation, a vice president of
human relations for Texas Instruments and a U.S. Army Corp of Engineers captain. Allen holds a bachelor’s in
accounting from Arizona State University and an MBA in international business from the University of Texas at
Dallas.

Stefanie E. Wagoner

Stefanie Wagoner has more than 20 year's experience in public administration, having served as director
of business retention and expansion for the Frisco Economic Development Corporation since 2008. She
previously worked at the cities of Southlake and Carrollton, focusing on planning and retail development.
Wagoner holds a Bachelor of Arts degree in urban and regional planning from the University of Illinois at
Urbana-Champaign and a master’s degree in public administration from the University of Texas at Arlington.
She is a certified city planner and economic development financial professional. With a passion for giving
back to the community, Wagoner is involved with the Rotary Club of Frisco and various entrepreneurship-
focused initiatives. In 2020, she participated in the inaugural TEDxFrisco Talk.

Dr. Clinton Purtell

A professor of entrepreneurship and operations management, Dr. Clinton Purtell serves as associate director
of the Jim McNatt Institute for Logistics Research at the University of North Texas and is a member of its
Center for Integrated Intelligent Mobility Systems. His career and industry experience spans more than two
decades in executive leadership roles with numerous Fortune 500 and Euro 50 firms leading global supply
chains, strategic sourcing and corporate development in industries. Active in angel investing and venture
capital in North Texas, Purtell serves on a number of small and mid-size boards and consults entrepreneurs
and franchisors in areas of strategy, fundraising and operations. He received his Ph.D. in entrepreneurship
from Oklahoma State University, an MBA from Belmont University and a Bachelor of Finance from Oklahoma
City University as well as the honorable designation of executive scholar from Northwestern University,
Kellogg School of Business in management science.

16   FRISCOSTYLE.COM

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OCTOBER 2022  17

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Easy Breezy Cleaning

Building a Team
House cleaners inhabit a place of special trust among many
Frisco families. The individuals who work for Easy Breezy
Cleaning come into people’s homes, where customers need to
feel safest. Residents also want to know that their homes will be
cleaned on a set schedule — no exceptions — with guaranteed
quality.

On the other side of the coin, the work environment and
atmosphere of appreciation must be ideal for cleaning company
employees. Easy Breezy Cleaning strives to meet all these
criteria and more, earning them the Best of Business Building
a Team Award.

Owner Shobha Pillai selects her employees carefully and is
as committed to them as they are to her company. “Our core
strength is to treat our cleaners the way we like to be treated:
with dignity and respect,” she says.

That begins with the hiring process. “We, of course, do
background checks, but we also use gut (feelings). We hire for
integrity and train for skill. If someone doesn’t show integrity in
the interview or training (processes), they don’t make the cut.
We want people who are going to love their jobs. We have very
low turnover because we are very selective about who we hire.
We all jump in to help each other in times of need.”

Employees are sent to clients’ homes according to a
customer requirements. It may be one cleaning person or a
team of three or four cleaners. All employees are rigorously
trained and reviewed. Pillai knows that her cleaning teams are
the ambassadors of her company, and she wants to keep those
ambassadors happy.

“To keep staff lively and engaged, we regularly conduct
contests, team-building family socials, breakfasts and personal
email outreaches. These activities coalesce in building a strong
team.  Team bonuses, performance bonuses, recognition and
customer feedback surveys are a great motivation to uphold the
excellent reputation we have garnered for ourselves. Our staff
looks up to us, and all our actions are designed to inculcate their
trust.”

In addition, customers and employees feel good about the
cleaning equipment and solutions that are used in the process.
Easy Breezy Cleaning uses only nontoxic and biodegradable
products. This is unique in the cleaning business.

On a more personal level, “We make available free cleaning
for teachers, first responders and families with chemotherapy
patients,” Pillai says. “We encourage our paying customers to
nominate deserving families through the Cleaning for a Reason
portal. Our staff who do these special jobs are compensated like
a regular job. We take pride in the fact that several staff said
they would take less so that we can provide more such services.”

Easy Breezy Cleaning is an all-star company. Its employees
are embraced as a cohesive team and customer satisfaction is
its main goal.

Photo by Natalie Embry

469-202-8822 OCTOBER 2022  19
calleasybreezy.com

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National Breast Cancer Foundation

Metrics

Photo provided by National Breast Cancer Foundation

The National Breast Cancer Foundation started in 1991 around the NBCF has continued its successful numbers. It reached 500,000 Span-
kitchen table of breast cancer survivor Janelle Hail. NBCF’s mission is to ish-speaking households through a creative partnership with television
assist women by providing help and inspiring hope in those impacted by network Univision. NBCF also provided 5,000 direct educational services
breast cancer through early detection, education and support services. and trained and utilized 13 Dallas-Fort Worth-area Community Ambassa-
NBCF has the numbers to show its reach, earning the organization the dors to help educate, navigate and connect women to local resources.
Best of Business Metrics Award.
In 2021, the organization provided more than 15,000 mammograms, di-
NBCF is consistently rated among the top charities by the charity as- agnostic, patient navigation and patient relief services for uninsured and
sessment organization Charity Navigator. For the past 16 years, NBCF low-income patients across the Metroplex. It has packed and distributed
has earned Charity Navigator’s four-out-of-four-star rating, showing more than 10,000 patient HOPE Kits, and also facilitated a hybrid support
that it exceed industry standards and outperforms most charities in its group for Frisco ISD teachers and administrators who were facing breast
cause. On average, 80 percent of NBCF spending is directed back to its cancer.
programs.
NBCF’s high school internship program harnessed the power of young
The pandemic was especially challenging for breast cancer charities minds, resulting in the Game Pink online gaming fundraiser that raised
as events, screenings, clinics and in-person support shut down. With the more than $100,000 to support its patient services.
cancelation of such events, NBCF pivoted to digital, online and social
campaigns that targeted all women, with an emphasis on underserved When it comes to metrics, sometimes the most important number is
populations in Dallas-Fort Worth. It also continued patient support one. A week into the pandemic, a metastatic breast cancer patient con-
groups, moving those online. tacted NBCF. She was alone in her apartment and facing her last days.
Hospitals were closing and the patient told NBCF her biggest fear was to
Among major breast cancer organizations in the United States, NBCF die alone in her apartment. An NBCF patient navigator worked tirelessly
was one of the only ones to grow in revenue and program spending for 24 hours to get her admitted and under the care of a clinician. The
during pandemic. patient died a few days later, but she was not alone. A nurse was there by
her side to hold her hand as she passed.
“Many industries were impacted differently through the pandemic,”
said Douglas Feil,  chief program officer. “Our grocery, online retail and 7460 Warren Parkway,
outdoor-lifestyle partners were growing and looking to give back to their Suite 150
community, particularly those serving the urgent health care needs of in- Frisco, TX 75034
dividuals and families. NBCF’s revenue grew by over 35 percent last fiscal 972-248-9200
year because of our ability to provide specific opportunities for our do- nationalbreastcancer.org
nors to make a difference in the lives of women right here in Frisco and
beyond.”

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OCTOBER 2022  21

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Taylor Morrison

Structure and Organization

Photo provided by Taylor Morrison

Heading up a hot real estate market like Frisco’s within an organization in strong values and backed by a solid reputation. We work to keep our
that serves the nation can be a challenge. Homebuilder and development group functioning at a high level by driving a culture of operational ex-
company Taylor Morrison manages it successfully. The 124-person team cellence, investing in top talent  and providing key resources for career
in Dallas-Fort Worth is part of a 3,000-person national team, and unit- growth and development. We take pride in all we do and are never satis-
ing the regions strategically makes Taylor Morrison the Best of Business fied with the status quo.”
Structure and Organization Award winner.
Consistently improving drives corporate leaders to maintain strong
Taylor Morrison brands include Esplanade, Darling Homes Collection strategic operational initiatives, disciplined capital allocation and val-
by Taylor Morrison and Christopher Todd Communities built by Taylor ues-based approach to sustainability. Unless you’ve been blissfully living
Morrison. The publicly-traded company works coast-to-coast and is a on a deserted island, you know that the building industry had historic
seven-time recipient of the America's Most Trusted® Builder designation issues in 2021 with limited home supplies and supply chain constraints.
by Lifestory Research. Its structure includes a financial services segment That environment would have made it easier than ever for consumers
for mortgage financing, title insurance and closing services and home- to lose trust. However, Taylor Morrison captured its highest trust index
owners’ insurance. score yet, which was double the industry average.

The company also operates a Build-to-Rent business that develops Despite the challenges the year presented, Taylor Morrison achieved
rental communities to provide another tier of consumers with high-qual- a historically robust performance. In 2021, it delivered 13,699 homes, up
ity, affordable housing options. Taylor Morrison’s variety of options and nine percent year over year. The company ended the year with approxi-
services provide a unique homebuying experience centered on delivering mately 77,000 owned and controlled lots. Following each quarterly earn-
homes that meet customers where they need to be. ings call, Chairman and CEO Sheryl Palmer, Chief Financial Officer Lou
Steffens and Chief Corporate Operations Officer Erik Heuser also lead
Organizationally, Taylor Morrison’s Dallas division develops an annual all-employee calls to go over results directly with team members, fol-
strategic plan that is reviewed on a quarterly basis with corporate and lowed by live Q&A sessions with the leadership team.
other division leaders. Divisions help guide decisions, and the Dallas
area contributes information on local market conditions and interaction/ 6735 Salt Cedar Way,
progress across divisions. The company determines how to expand its Building 1, Suite 200
footprint and evaluates timeliness and challenges so that growth can Frisco, TX 75034
continue. 469-252-2200
taylormorrison.com
Keith Hurand, Taylor Morrison Dallas Division president, explains,
"From our corporate office to our Dallas division in Frisco, we are rooted

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Jasmine’s Beat

Serving Customers
Getting good customer reviews is one worthy goal, but unabashed de- The dance instructors assess each client initially through forms sub-
light is the ultimate goal for Jasmine’s Beat. In fact, customers give those mitted by the student or their family members. They create plans that fit
impromptu reviews every week through adaptive dance that delivers pure the student and maintain an open conversation throughout, before and
joy. after each class.

Jasmine's Beat is a dance company that caters to students of all ages Customer appreciation is on display at end-of-year recitals, with ap-
and disabilities. It works with local organizations, schools, dance studios plause and gifts of appreciation. Mathew and her team find opportuni-
and hospitals through virtual sessions and in-person classes. Jasmine’s ties throughout the year to let students shine in the community through
Beat serves its clients so well that it has earned the company the Best of performances that showcase their hard work. Jasmine’s Beat asks cus-
Business Serving Customers Award. tomers to provide online reviews and feedback explaining how Jasmine’s
Beat classes have impacted their lives. The positive reviews lead to more
CEO Jasmine Mathew has loved dance her entire life and studied students.
health care in college. “I have always been a dancer, and I learned that
recreational therapy can utilize dance. In the process of working with dif- Mathew has built her business to continually appreciate customers.
ferent clients, there were a lot of people who said they would love to do She brings classes to people who can’t travel or be in group settings. Her
a dance class, but no one was able to teach a class to them. I realized I team works to encourage all students, celebrate their accomplishments
could start this.” and allow families to share in the happiness of dance.

Mathew has relatives who have physical and learning differences, and Jasmine’s Beat’s best advertisers are its own customers, and Mathew
she has seen firsthand how this can impact everyone in a family. It has says it is validating when current students bring friends to the company.
made her even more passionate about sharing her love of dance. “Our ambition is to be skilled at having fun through dance and to share this
skill as a continued passion in the community,” she says.
Each of her Jasmine’s Beat team members brings a different back-
ground to serve those who have special needs, disabilities or who need 972-861-2050
accommodations. Initial conversations about classes include details jasminesbeat.com
about the dance company’s "no-judgement" atmosphere. 

Mathew encourages team members to create adaptive choreography
based on their expertise and the students’ interests. The team shares
ideas and successes on what has worked well, and undergoes deep-dive
training annually. “We are a team with a genuine interest in our students
and will create whatever is necessary to make it work,” she says.

OCTOBER 2022  23

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The Aussie Grind

Leadership & Vision

When husband-and-wife café owners Lui and Angie Monforte decided
to bring the unique flavors of their native Australia to Frisco, they had a
vision of a charming café with a full kitchen that served coffee drinks,
custom cocktails and delicious food to happy customers. A few years
later, they have achieved exactly that: a popular Frisco destination with
hundreds of rave reviews online and ambiance, food and beverages that
keep customers returning. This has earned The Aussie Grind the Best of
Business Leadership & Vision Award.

As a unique dining destination, The Aussie Grind has gained a
reputation as a lively café with an innovative, full-flavored menu. From
teas and coffees to fresh smoothies and cocktails, there is a wide variety
of beverage choices on its menu that pair well with the place’s tasty food.
It has a loyal following of customers who come for Australian classics like
the Aussie Meat Pie.

What is the secret to The Aussie Grind’s success? Service is the
cornerstone of how the Monfortes lead their staff. “We never ask anyone
to do anything we wouldn’t do ourselves,” Angie Monforte says. “We always
lead by example.”

Busy opening a second location in Farmers Branch, Monforte says The
Aussie Grind is not a typical business. She and her husband manage their
staff in a nontraditional way. The couple learned many valuable lessons
during the pandemic. “Instead of letting people go (during) the early days
of the pandemic, we extended our hours,” she says. “We always want to be
flexible for our employees and customers. When we need to step in and
help, we do whatever we can. This is a real family run business.”

Building the right team was one of the most important aspects of
starting their business four years ago when the Monfortes immigrated to
the United States. Brian Thomas started as a server three years ago and
is now the Frisco location’s manager. Lui Monforte trained Thomas, who is
a head barista along with Ryann Townsend. Edith Asencio started as a line
cook and was promoted to kitchen manager.

“Our team is vital to our success,” Monforte says. “We recognize talent
in our people and are proud to promote from within. Also, being present
in every aspect of our business has allowed us to grow organically. We all
take part in the business every day, and if there’s an error, we never look to
blame an individual. We all take responsibility and we all fix it.”

From learning about new tax systems and accounting terms to
navigating small business social media, Monforte says relocating to a
new country and opening a business taught them many valuable lessons.
“We feel very fortunate we were here when the pandemic happened, and
because of everything we’ve gone through, we think on our feet a little
more."

3930 Preston Road,
Suite 120
Frisco, TX 75035
469-428-0966
theaussiegrind.com

Photo by Natalie Embry

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OCTOBER 2022  25

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Lone Star Roots

GivBiancgk
Carrie Ermence, CEO and founder of Lone Star Roots, says giving back
to the community where she and her family live and work is a big part of
their business. This lifestyle brand, which encompasses all-things “Texas-
proud” — from apparel and drinkware to ornaments — is the winner of the
Best of Business Giving Back Award.

Ermence and her family are present in everything they do. For example,
the small heart featured in their business’ logo is a special nod to her
father, who passed away from heart disease in 2019, as well as to her love
of Frisco. “We’ve always wanted to use this platform as not just a way to sell
Texas-themed retail merchandise to our customers, but also as a platform
to give back,” she says.

Lone Star Roots supports the American Heart Association and other
national and local community organizations. Ermence is also an active
member of the Frisco Chamber of Commerce as an ambassador and
supporter of small businesses in Frisco.

Ermence likes to say that although she wasn’t born in Texas, she got
here as fast as she could. When she and her family moved to Frisco in
2006, she was a kindergarten and first-grade teacher with Frisco ISD.

She and her husband, Mark, along with their children, Jack and Taylor,
started Lone Star Roots at Frisco Mercantile and it quickly grew to reach
an online customer base. “Our items appeal to a wide audience, and we
believe Texas never leaves your heart. Our motto is love where you come
from, root where you are.”

Ermence works with local Frisco organizations dedicated to giving
back to the community. She and her team often help local schools with
volunteer and fundraising efforts. They support Refresh Frisco and
Refresh Little Elm, organizations that donate personal hygiene items to
children. Lone Star Roots also supports Frisco Threads Closet, a nonprofit
that gives Frisco ISD students access to free clothing; and the Treasured
Vessels Foundation, which supports women rescued from sex trafficking
in North Texas.

When she’s not managing her in-person and online locations or hosting
a pop-up store at a local event, Ermence uses her popular presence on
social media platforms like Facebook and Instagram to help raise
awareness for community projects like the St. Arbor Community
Garden in Frisco.

“We love to help organizations in any way we can,” she says. “From
donating gift baskets to teachers or helping spread the word about
fundraising efforts online, we are committed to helping give back to our
community. We’re grateful to be able to help so many.”

Ermence says she’s also grateful for her customers and online followers
and says they’ve helped the business grow. “The people that follow us are
not only our boutique customers, but also want to help spread awareness
about issues in our communities.”

8980 Preston Road,
Suite 411
Frisco, TX 75034
469-252-4520
lonestarroots.com

Photo by Chris Fritchie

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OCTOBER 2022  27

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Natalie Roberson Photography

CWuisntnoimngers
When looking to document life's milestones — from marriage to a new
baby or a career change — Frisco residents have repeatedly turned to
Natalie Roberson's lifestyle photography, which is the Best of Business
Winning Customers Award winner.

A previous Best of Business Award winner, it is evident that
photographer Natalie Roberson and her husband, Nick, provide not only
excellent photography services but also build lasting relationships with
their clients.

"We frequently get phone calls from new clients and they mention
they've heard about us or saw a review online," she says. "That's so
important to us. We truly care about all of our photography clients,
and we don't just want to take one set of pictures of them. We want to
grow with them and their families.” Through her photography, she helps
clients remember all of life's little details. “Sometimes a photo can spark
a memory like nothing else.”

In business since 2010, Roberson says her strategy for attracting new
customers is to treat her current customers especially well. "We excel
in our customer service … and getting to know each client on a personal
level is important to us." One of the joys of the business is meeting new
people and anticipating the excitement of an upcoming photo session.

In addition to families and individuals, Roberson also maintains a
steady base of corporate clients and is the photographer for numerous
area schools. Her work includes family portraits, senior pictures, real
estate, headshots, sports and weddings, among others.

Serving Frisco, Celina, Prosper and McKinney, Roberson and her
team also travel to conduct photoshoots nationwide. They aim to
make every photo shoot as easy and comfortable as possible for
clients. "Even though we have a process we follow on every
single shoot, we tailor the way we work based on clients’
specific needs and preferences. We want the process to
be smooth and easy for everyone."

Roberson estimates she photographs about 500
clients a year. She says the growth of Frisco and
surrounding areas has helped attract new clientele as
well as opportunities to build long-term relationships. "Frisco is
booming, and there's plenty of business to go around," she says. While
photography is a competitive business, she sees opportunity as more
people relocating to North Texas. "The growth has been great for us."

5808 County Road 171
Celina, TX 75009
972-415-7644
natalierobersonphotography.com

Photo by Natalie Roberson

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Photo by Natalie Embry

Texas Health Frisco

Customer Engagement
Texas Health Frisco has a goal to make sure that anyone who enters the From providing special meals to useful items like phone chargers,
facility — whether a patient or a visitor — is as comfortable as possible. Texas Health Frisco strives to meet not only patients’ medical needs,
It is a simple premise, but not all companies can achieve such a high but also their emotional ones. Sowell says every team member knows
standard of customer service. For the Texas Health Frisco team, it is that people may be there on the hardest day of their lives. “Listening
their top priority, making the facility the winner of the Best of Business and anticipating needs are vital to extending great service. When people
Customer Engagement Award. enter the door, we don’t point or gesture directions. We walk them where
they need to go. Simple gestures like that are how we deliver personal
Texas Health Frisco’s commitment to patients and the community attention. We want to be a different healthcare model.”
started before the hospital opened. Shona Sowell, director of community
relations, says it asked the community what it wanted in a hospital — Listening to patients and visitors is an ongoing process. Conducting
aside from world-class physicians providing excellent health care, that surveys regularly and staying attentive are ways that Texas Health Frisco
is. “We took that feedback seriously,” she says. “The community said they ensures satisfaction. “Any complaint that is received — whether through
didn’t want the facility to look like a hospital, so we used natural building the survey, rounds or online reviews — is assigned to a team member to
materials like wood and limestone, and included walking trails and built a follow up and work to find resolution,” Sowell explains.
park in the back. They said they wanted a coffee bar, but not a Starbucks,
so we added an Ascension Coffee station on the campus.” Hospital staffers are encouraged to help guests and patients. “We do
this for patients and family members and beyond. We also encourage
When Texas Health Frisco was ready to open its doors, it was decided our team to spend time with family members and patients and get to
that the business goal would be to offer the highest quality healthcare know their needs. Once, we had a husband and wife admitted on their
possible with a focus on patient and visitor comfort and convenience. anniversary but, because of COVID, they were in separate rooms. The
Each Texas Health Frisco team member completes a customer training husband didn’t want to visit his wife until he had a gift for her, so we went
program based on the award-winning Ritz-Carlton model. Hospital and brought flowers for the gentleman to take to his wife’s room.”
staffers who go above and beyond for patients and visitors are recognized
for their service via a reward system in which they accumulate points that 12400 Dallas Parkway
are used toward the purchase of gifts for themselves. Frisco, TX 75033
469-495-2000
Communication is also a cornerstone of the hospital’s commitment to texashealth.org/Locations/texas-health-frisco
service. Sowell says consistent face-to-face communication and daily
safety huddles work to relay important information, recognize employees,
notify staff of health or policy changes and provide peer connection.

OCTOBER 2022  29

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Under New Management

Frisco City Manager Wes Pierson
settles into new role

By Lisa Sciortino

Wes Pierson is the first to admit that he has a lot to learn
about Frisco, and he is wasting no time getting up to
speed.
Frisco’s second city manager stepped into the role in August.
He was selected following a nationwide search for a replacement
for George Purefoy, who retired in June after more than three
decades on the job.

The previous city manager for the Town of Addison, Pierson
boasts 13 years of city management experience having also
previously served the cities of Corpus Christi and Allen.

During a recent interview at his office at the George A. Purefoy
Municipal Center, Pierson told Frisco STYLE that he “doesn’t feel
pressured to be George. I don’t think anyone expects
that of me. … He has done an amazing job
and deserves all of the accolades and all
of the respect and all of the recognition
for what he did for this community, and
he did it the right way. I view it as a
privilege to be able to build on the
foundation he has created.”

Photos provided by
The City of Frisco

Frisco City Manager Wes Pierson speaks Running any city, he says, “is pretty standard. There are
with former Frisco Mayor Mike Simpson basic, fundamental things that you need to do correctly to be
able to be effective. … There are nuances to the situations
that exist in the city that are unique to this community. Those
are things you have to make sure you understand before you
start to pull on levers, for example, because if you don’t … you
can start to make things more difficult than they need to be.”

It helps to think of cities as major corporations. Frisco,
he says, “is more like a publicly traded corporation than a
small business corporation. We’re highly regulated. We have
to operate according to state and federal laws, and we’ve
got a number of diverse interests that are wanting us to do
maybe sometimes things that aren’t all in agreement with one
another. It is a complex, big organization that has to make sure
we are doing things that reflect the will of the community.”

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A People Pierson

Pierson says his top priority since beginning as
Frisco’s city manager has been to “understand what’s
going on in the community and the (city government)
organization. … Spending the time to get to know
people, to know the issues, to ask questions and to
learn … has been very helpful. … I can do that because
we have some really amazing people taking care of the
business of the city. While I spend time to understand,
they’re making sure that things are still happening at a
high level. It’s a blessing to have that.”

One would assume that stepping into a leadership
role in a city as diverse and dynamic as Frisco would
be a bit daunting. In fact, Pierson says, at first even
he “didn’t fully appreciate how much momentum” the
city possesses. “There are things happening that are
really exciting, and you see it in the newspaper but
honestly, I don’t think that fully reflects what’s going
on in Frisco.”

The city is proving to be a good fit for Pierson, who
says people are another of his top priorities. “You can’t do this business without good people – period. That is the business. We provide services to the
community, so people interacting with people. You’ve got to be financially prudent and use the resources appropriately. That is hiring good people to
make sure all of that gets done. That’s the name of the game.”

Luckily, he says, Purefoy and other city leaders “hired amazing people and they’re doing amazing work. I can’t tell you how important that is. … You
have a lot of people in this organization who have been here 15, 16, 17 years. As they continue to move (in their careers), we’re preparing the people to
follow in their footsteps to continue to legacy of important, excellent work here.”

Frisco City Manager Wes Pierson meets with residents during a Frisco Community Awareness Night event in August OCTOBER 2022  31

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Man on a Mission

Pierson says his “personal mission is I also enjoy building relationships and The latter is likely also true on the home
to build and maintain trust, and the good helping people." front for Pierson. He and his wife, Ann,
thing about Frisco is that there are high have been married for 17 years and are the
levels of trust. So, I’m not coming to an On the flip side, he says he has put his parents of five children who range in age
environment where I need to completely trust in the various city departments and from 6 to 13 years old. “They are a blast,”
rebuild or fix something that’s broken. But their staffers to continue doing “amazing he says of his kids, who were excited
I do have to spend time to build trust with work” within the city. “As a leader, you about the family’s move to Frisco this year.
members of the community, with members have to both cast a vision but also be “There’s so much to do here. This is a great
of the organization and the (city) council. … supportive. If you’ve hired the right people, community for families. We’re looking
That gives me a lot of energy because I’m you have to let them do their work” as well forward to doing everything.”
doing something I feel passionately about as ensure “that there’s constant and clear
and that is making sure that people can communication so that everyone is on the
trust me and the organization, but then same page.”

Lisa Sciortino is managing editor of Frisco STYLE Magazine. OCTOBER 2022  33

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Your work is going to fill a large part of your
life, and the only way to be truly satisfied is
to do what you believe is great work. And the
only way to do great work is to love what you
do. If you haven’t found it yet, keep looking.
Don’t settle. As with all matters of the heart,
you’ll know when you find it.

-Steve Jobs

SPINAL SURGERY
DR. RIPUL PANCHAL

American Neurospine Institute

D r. Ripul Panchal of American Neurospine Institute surgery. Unlike fusion surgery which may exacerbate problems,
has a conservative and comprehensive approach to an artificial disc preserves the spinal motion at that level.
treating patients. Board-certified and fellowship-
trained, he has trained post-graduate neurosurgeons and Dr. Panchal and the team at American Neurospine Institute
served as Assistant Professor at the University of California, understand the discomfort and challenges to daily routine that
Davis School of Medicine, in addition to conducting his own can be caused by pain. It is their priority to listen, examine,
extensive research. Dr. Panchal not only holds significant educate, and suggest the appropriate treatments, always
credibility in the field of neurosurgery, but he serves his regarding surgery as a last resort option. If you are struggling
patients with an individualized approach and the same with spinal pain, reach out to Dr. Panchal and the team for a
dedication with which he would treat his family members. consultation.

American Neurospine Institute offers an extensive list of AMERICAN NEUROSPINE
treatment options and surgeries; however, their pursuit of INSTITUTE
excellence in minimally invasive, motion preservation, and
revision-reconstructive spinal procedures remains at the 1600 Coit Road, Suite 406
forefront of their practice specializations. One of the few Plano, Texas 75075
surgeons in North Texas that performs revision surgeries, Dr. 972.806.1188
Panchal sets his practice apart from others with his knowledge americanneurospine.com
and experience on these often difficult procedures. Dr. Panchal
also focuses on motion preservation and disc replacement

FACES OOFCFTROISBCEOR 2022  37

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ASSOCIATION MANAGEMENT

Assured Management

A ssured Management offers a full range of company that is small enough to know your name and value
professional management services to a wide variety your business.
of communities throughout North Texas, with
an emphasis in Collin County. Their innovative approach of Assured Management is an Accredited Association
providing communities with a "boutique style" of management Management Company (AAMC), a designation held through the
services has awarded them long term client relationships. trade organization, Community Association Institute (CAI) and
currently 34% percent of the employees hold industry related
Assured Management is proud to have more than 50 years in accreditations.
combined senior management experience in the association
industry. However, it is not their tenure that sets them apart, Whether you require full-service management, accounting,
it’s their passion for making a difference in the communities or consultation, Assured Management looks forward to putting
they serve, and the commitment to excellence in all they do. our vast experience and qualified resources at your service.

Structured with the community in mind, their direct ASSURED MANAGEMENT
team approach provides homeowners with a person, not a
department. Their knowledge of the local area combined with 2500 Legacy Drive, Suite 220
unparalleled resources and superior technological expertise Frisco, Texas 75034
provides communities with large scale benefits, from a 469.480.8000
assuredmanagement.com

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HEALTHCARE

Baylor Scott & White Medical Center - Centennial

Y OU are the Faces of Frisco and the team at Baylor provide personalized care. In addition to women’s services, our
Scott & White Medical Center - Centennial is here to hospital is an Advanced Primary Heart Attack Center, Level III
serve you. During one of life’s biggest moments, the trauma certified, and certified as Primary Stroke Center by the
labor and delivery team are here to keep you and your family Texas Department of State Health Services and by The Joint
safe, joyful, and in the moment. From ultrasound to delivery, Commission. Our team is here to serve you no matter what life
our experienced care teams of childbirth physicians on the brings your way.
medical staff and nurses will be with you and have one goal —
to support the health and well-being of every mother and baby BAYLOR SCOTT & WHITE
we see. MEDICAL CENTER - CENTENNIAL

Our labor and delivery and new family units were recently 12505 Lebanon Road
designated by the Texas Department of State Health Services Frisco, Texas 75035
as a Level III Maternal Center and Level II NICU. These 469.764.8000
prestigious designations illustrate our unwavering dedication BSWHealth.com/Centennial
to quality perinatal care and providing safe care to all mothers
and babies from low risk to highly complex care. Physicians provide clinical services as members of the medical staff at
one of Baylor Scott & White Health’s subsidiary, community or affiliated
Baylor Scott & White Medical Center - Centennial’s mission is medical centers and do not provide clinical services as employees or
to build care around YOU. agents of those medical centers or Baylor Scott & White Health.

Our multidisciplinary approach to your health and well being
combines advanced technology and specialized medicine to

FACES OOFCFTROISBCEOR 2022  39

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AUTISM TREATMENT

Child’s Path

Front row: Morgan, Audrey, Domini Back row: Victoria, Jill, Tereza Not pictured: Crystal

The motto at Child’s Path, “Prepare the Child for the Through research and by training tomorrow’s professionals
Path Not the Path for the Child,” focuses on helping and leaders, Child’s Path works to enhance the future of autism
clients navigate and overcome challenging behav- treatment and provide value to the Frisco community in autism
iors or situations, instead of avoiding them. Celebrating our treatment and therapies.
8th anniversary, we are thankful and fortunate to be an integral
part of the Frisco community, collaborating with local orga- CLIENT PROGRESS IS OUR MAIN PATH TO SUCCESS!
nizations, families, and schools to promote awareness, while
educating and helping our clients reach their fullest potential. CHILD’S PATH

Our highly trained and passionate team uses an individu- 8720 Main Street
alized approach of play-based applied behavior analysis, an Frisco, Texas 75033
evidenced-based treatment effective for children with autism. 469.803.5655
We provide treatment in the community, home, or clinic for 1:1 thechildspath.com
skills or social training with peers to ensure we are fitting the
individual needs of the children we serve.

We promote a culture of teamwork and collaboration on
all levels, between parents, clients, staff, and community.

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RELAXATION
Chill Joy

Amoment for you … every day. Chill Joy is a “Chill Joy is fun, energetic and a little different,” Co-owner Tim
membership-based, self-care lifestyle brand that Hicks says.
gives people a place to unplug, recharge, and recover
from the daily stress and demands of their lives. We bring a Chill Joy is a community-engaged concept that supports
new twist to massage and meditation, making relaxation a way our local schools with fundraising, our local first responders
of living, rather than an occasional treat. Providing consistent, and teachers with our “hero” memberships and believes in
unlimited, and personalized massage and meditation community first.
experiences using innovative state-of- the-art equipment and
programming all within an upscale oasis. Chill Joy’s mission is We encourage and welcome everyone to schedule
to help you relax, recharge, and recover so you can live your complementary sessions online or just drop in and see what we
best life. are all about.

We serve all people with busy lives needing a timeout CHILL JOY
to relax, professionals wanting to recharge, parents and
caregivers that benefit from self-care and athletes who need 6700 Stonebrook Parkway, Suite 106
massages for sore muscles and recovery. We are leading the Frisco, Texas 75034
movement in active relaxation and selfcare through unlimited 469.797.9993
and personalized daily access to massage and meditation. Our mychilljoy.com
regulars often explain that they notice better sleep, mental
clarity, and reduced anxiety from their Chill Joy experience.

FACES OOFCFTROISBCEOR 2022  41

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HIGHER EDUCATION

Collin College

Frisco Campus Provost Craig Leverette (middle) with student employees (from left
to right) Caroline Oglesby, Corey Thomas, Abraham Awadat and Debbie Gomez

Set along the historic Shawnee Trail near Preston Road “As the campus has grown, the needs have changed,” said
and Wade Boulevard, Collin College’s Frisco Campus Craig Leverette, Frisco Campus provost. “The renovations
serves more than 8,000 students and offers programs provide additional choices for class enrollment, a social area
and amenities that encourage exploration, collaboration, and more conducive to a campus of this size, and a more modern
critical thinking. In addition to a broad selection of general campus from an aesthetic and resource standpoint.”
education classes, students can take advantage of unique and
award-winning programs at the Frisco Campus. COLLIN COLLEGE

Over the past year, the Frisco Campus has undergone a 9700 Wade Boulevard
transformation. Renovations have been completed at five of Frisco, Texas 75035
the campus buildings - Alumni, Heritage, Founders, and Lawler 972.377.1790
halls - as well as the conference center. www.collin.edu

The new IT Center opened at the Frisco Campus last fall.
The campus moved all IT-related courses and programs to
the center, providing an opportunity to create more general-
purpose classrooms and learning spaces. Renovations also
included a refurbished student center, CougarDen, with
the addition of a gaming area, a Starbucks, a new Student
Engagement Services area, as well as a parking lot. A new
kitchen and food service area in Alumni Hall is open to students,
faculty, staff, and the community.

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CONSTRUCTION
Collin County Construction

Collin County Construction, started in Frisco in 2007, Collin County Construction received the Small Business
has completed more than 3,000 projects to date. CEO Excellence Award for 2020 in the General Contractors category,
Scott Rose with his wife, Patricia, and their family, have has been named a Top 10 Restaurant Builder in Dallas and was
lived in Frisco for more than 20 years, and with a management recognized by the Texas Association of Builders for helping local
team boasting over a century of experience in the industry, it citizens build a business or improve their existing one. Collin
is no wonder the ground-up construction company’s reputation County Construction’s goal is to provide for the community’s
speaks for itself. Collin County Construction specializes in need for an honest and professional general contractor.
building everything from office complexes, retail centers,
multi-family developments to restaurants, warehouses and COLLIN COUNTY
more. CONSTRUCTION

With in-house architects, engineers and designers involved 8668 John Hickman Parkway, Suite 103
in projects from start to finish, there is nothing this team Frisco, Texas 75034
cannot do. Local clients know the team’s expertise, character 214.973.5189
and passion will make every project a success. The team collincountyconstruction.com
has long-standing relationships with the Frisco Chamber
of Commerce, the Dallas Builders Association, the National
Multifamily Housing Council, and many others.

FACES OOFCFTROISBCEOR 2022  43

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ORTHODONTIA

DR. JARED CORBRIDGE

Corbridge Orthodontics

Corbridge Orthodontics was founded in 2011 with a school health fairs, has mentored high school seniors through
dream of building a patient-centered office that the ISM program, and supports troops overseas.
was involved in the community and was THE place
to go for beautiful smiles, a friendly team, and outstanding Dr. Corbridge has won the Top Docs award and the office has
customer service. We love our patients and truly care about over 200, 5-star reviews on Google. Dr. Corbridge lives in the
every patients' future. “It is so rewarding to see people gain Frisco area with his wife Stephenie, and their four children and
confidence as their smiles transform through their orthodontic love raising their family here.
treatment,” Dr. Jared Corbridge says. We strive to create a
warm, welcoming, and fun atmosphere. Come meet the team at Corbridge Orthodontics for a
complimentary consultation to see how they can help you
At Corbridge Orthodontics, we offer comprehensive achieve the smile you deserve!
orthodontics for children and adults of all ages. We are the
premier provider of Invisalign for teens and adults in Frisco CORBRIDGE ORTHODONTICS
and a Diamond Level Invisalign Provider. We utilize the latest
technology to create digital simulations of your teeth and 5110 Eldorado Parkway, Suite 500
provide the best, customized treatment plan. Frisco, Texas 75033
214.705.6188
Corbridge Orthodontics is a firm believer in giving back. corbridgeorthodontics.com
Each year, they donate to several local businesses and partner
with the Ronald McDonald House. Dr. Corbridge participates in

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FINANCIAL ADVISORS
Edward Jones

Kevin Rackers, CFP®, ChFC®, CLU®, Scott K. Smith, CFP®, Jeoffrey Dumas, Senior Branch Office Manager

At Edward Jones, we prioritize what is important to discussion about long-term care insurance with later life
you. We use sophisticated tools within an established planning considerations in order to pass on your hard-earned
process to build customized strategies that are investments or business interests to your loved ones in the
specific to your families or business' needs. Our client-centered desired way and time frames you wish.
approach allows us to partner together over time to help you
stay on track to your goals. Markets, interest rates, world Scott and Kevin can help you organize, prioritize and then
events and life’s priorities may change, but our relationship strategize these goals to help you achieve your financial
and commitment to help you achieve your goals will not. Our dreams!
purpose is to partner for positive impact in striving to improve
the lives of our clients and colleagues and, together, better our EDWARD JONES
communities and society around us.
Kevin Rackers, CFP®, ChFC®, CLU®
Edward Jones is celebrating its proud 100th anniversary this Financial Advisor
year as a nationwide non-publicly traded firm. We’ve partnered [email protected]
with our clients and local communities by building deep Scott K. Smith, CFP®
personalized relationships. Financial Advisor
[email protected]
We focus on helping your family or business with basics
needs such as emergency savings, college savings solutions, Stonebriar Financial Center
and life insurance. Then, we also address more complex needs 2500 Legacy Drive, Suite 212
making sure you have saved enough for retirement, properly Frisco, Texas 75034
planned for tax-advantaged investment options, or have a 972.335.9214
Member SIPC

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HOME REMODELING

Elite Remodeling

H ome remodeling projects are no small task. Elite only Dallas remodeler to have certified designers, remodelers,
Remodeling, Frisco’s award-winning, residential and accessibility specialists on staff. The company has been
remodeling company, is proud to “bring your dream selected by the DBA as their “Remodeler of the Year” six times.
to life.” Specializing in kitchens, bathrooms, and accessible They have also been Living Magazine’s “Best Of” Remodeler five
solutions, Elite Remodeling helps you navigate the personalized years in a row. To see our work, visit our website for virtual
choices that go into remodeling your home. Their unique tours of our completed projects or swing by the showroom for
Showroom and hands-on Design Center, located on the corner a consultation.
of Preston and Gaylord, allows clients to see built-out kitchens,
a full master bath suite, custom cabinet configurations and ELITE REMODELING
various granite, marble, travertine, and tile installation options.
2930 Preston Road, Suite 980
Using 3D software tools, the Elite team can show customers Frisco, Texas 75034
what their end remodel will look like, “before ever swinging 972.573.5237
a hammer,” owner John Todd explains. Elite Remodeling is elitehomeremodeling.com
an active member of the Dallas Builders Association (DBA),
the National Kitchen and Bath Association and the National
Association of Remodeling Industry. Mr. Todd is also a member
of the Board of Directors for the DBA and has served on the
NAHB Remodelers Board of Trustees since 2017. Elite is the

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MEDICAL IMAGING
DEBORA FIELDS
Envision Imaging

“Early detection is the best protection,” the experts care providers in Frisco’s community know how to best deliver
at Envision Imaging say. Eighty-five percent results. Envision Imaging is proudly involved in community
of women with breast cancer do not have a organizations that thoroughly benefit its members, including
family member with the disease, making many diagnoses a the Chamber of Commerce, the Collin County Medical Society,
shock. However, breast cancer-related deaths can drop by and the North Texas Medical Group Management Association.
38% due to early detection and treatment. Envision Imaging Envision Imaging continues to strive for excellence in
provides patients with quality diagnostic examinations and diagnostic services, the level of technology it utilizes, and the
compassionate care. They specialize in state-of-the-art quality of patient care provided. They are fulfilling a mission
outpatient diagnostic imaging such as MRI and CAT scans, and every day of improving lives through unmistakable quality and
offer 3D mammograms, providing more detailed views for the spectacular service!
earliest and most accurate detection of breast cancer. Envision
Frisco also offers diagnostic services for mammograms ENVISION IMAGING
and breast ultrasounds. Scheduling examinations and
communicating patient results are done quickly and accurately 3211 Internet Boulevard, Suite 120
by the Envision team. Frisco, Texas 75034
972.334.0908
Envision Imaging is revolutionizing the diagnostic industry envrad.com
with exceptional exams that allow patients to return to their
lives with ease. Their quick and thorough process helps medical

FACES OOFCFTROISBCEOR 2022  47

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OPTOMETRY

DR. PAULSEN & DR. BIEDERMAN

Frisco Family Vision

D r. Biederman and Dr. Paulsen have been serving University of Florida to the top 100 fast-growing businesses
Frisco since 2005. At Frisco Family Vision, we love in 2019 as well as the Best of Business award in 2015 and 2019.
to care for our patients from start to finish. Learning We believe in giving back to our community as we support local
from personal experiences as well as our own family practices, charities, schools, and PTAs in Frisco. Dr. Biederman and Dr.
we understand what is needed to exceed all our patient’s Paulsen both live in Frisco with their husbands and each has
expectations. We treat our patients as our family. Frisco Family two children. We love being part of the Frisco community.
Vision provides eyecare for patients as young as two years old.
We provide eye exams and treatment of eye diseases with the FRISCO FAMILY VISION
highest level of care, knowledge, and technology, and we are
both therapeutic and glaucoma certified. We also offer contact 10150 Legacy Drive, Suite 300
lenses, treat eye infections, and carry a large selection of Frisco, Texas 75034
frames and sunglasses. 469.444.8888
friscofamilyvision.com
Frisco Family Vision has received excellent feedback from
our patients on both internal and external reviews. Above all,
our staff has been called caring, knowledgeable, and friendly.
Our recognitions include the Gator 100, an award given by the

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EDUCATION

KEVIN & DEDEE GEBHARDT

Primrose School

Kevin and DeDee Gebhardt are the dedicated owners Amy Walker, and Kelsie Howell - along with tremendous
of three Primrose Preschools in Frisco and are leadership teams and 95 gifted teachers - all embody this
considered Frisco’s leading experts in early childhood philosophy and deliver an unprecedented experience for
education. The Gebhardts have developed a unique formula children and families.
to deliver the industry’s best early childhood education and
childcare experience for the families they serve. The Gebhardts and their teams are also honored to serve as
official training schools for Primrose nationwide, training new
Longtime Frisco residents, the Gebhardts are parents of six owners and management across the country.
children and grandparents of nine, making their commitment
to the Frisco community a deeply personal one. Primrose is PRIMROSE SCHOOL GRIFFIN PARC
the nation’s premier private preschool serving children from
six weeks through private kindergarten, with an exclusive 4625 Eldorado Parkway
early learning approach that encourages curiosity, creativity, Frisco, Texas 75034
confidence, and compassion. 214.618.2700
primrosegriffinparc.com
What sets the Gebhardts' schools apart is their commitment
to the families they serve and their unparalleled ability to PRIMROSE SCHOOL MAIN & TEEL
recruit, develop and mentor the best leadership teams in the
industry. The Gebhardts invest in, empower, and inspire school 9116 Teel Parkway
directors and leadership teams to serve families in ways that Frisco, Texas 75034
are personal and unique. 469.362.8770
primrosefriscomain.com
They have created a culture that emphasizes great people
and servant leadership with exceptional service at the highest PRIMROSE SCHOOL PRESTMONT
standards. The schools’ Area Director, Rachel Almand, Directors
4115 Ohio Drive
Frisco, Texas 75035
972.712.7746
primroseprestmont.com

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GOLF

Golf Clubs at The Tribute

At Golf Clubs at The Tribute, we invite you to restore impressive 33,000 square-foot English-tudor style clubhouse
the nostalgia and history back into the game of golf. with modern updates, full member amenities, and a serene
Unlike any other course in DFW, both Old American and unhurried concept. To learn more about our exclusive
Golf Club and Tribute Golf Links were specifically crafted along membership options, please visit golfclubsatthetribute.com or
a secluded peninsula as to not disturb, but in fact embrace the call 972.370.5465. Host site of The Ascendant LPGA benefiting
nature and landscape surrounding it; allowing its players to Volunteers of America.
truly immerse themselves in an atmosphere as historic as the
Open Championship or playing during the Golden Age of Golf. GOLF CLUBS AT THE TRIBUTE

Golf is our life and livelihood. Each department head at the 1000 Lebanon Road
Club is passionate about the game’s time-honored traditions The Colony, Texas 75056
and passionate about providing the best possible golf 972.370.5465
experience to our Members and Guests. We are proud to boast golfclubsatthetribute.com
exceptional course conditions, tour-caliber practice facilities,
creative golf programming, and only the freshest locally grown
cuisine.

The Club features 36-holes of championship golf with
distinctly different layouts allowing golfers of any skill level
the opportunity to play for fun or play to compete. Enjoy an

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