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With a variety of new attractions opening daily in Frisco, the economy is growing and booming! In our February issue, readers will learn about everything from the Frisco Farm Fresh Market to the new developments in downtown Frisco. Read all about up-and-coming, innovative businesses in the area and about local ministries that are making a big impact on the community.

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Published by Ben, 2019-03-15 11:15:25

FSM February 2016

With a variety of new attractions opening daily in Frisco, the economy is growing and booming! In our February issue, readers will learn about everything from the Frisco Farm Fresh Market to the new developments in downtown Frisco. Read all about up-and-coming, innovative businesses in the area and about local ministries that are making a big impact on the community.

ECONOMIC DEVELOPMENT • FEBRUARY 2016 • VOL XX, ISSUE 09 • $3.00
Promoting Community & Commerce since 1995

FRISCO SQUARE FRISCO FRESH MARKET MARINE DREAMS
Here We Grow From the Farm Local Heroes All
to the City
Again Around Us









BIG READS

Feature 44

BY ALLIE SPLETTER

The Heart of Frisco

As a long-time staple in our vastly-growing community,
Frisco Square is a multifaceted, master-planned devel-
opment that has recently welcomed a number of new
businesses, dining destinations and facilities for the
community to enjoy.

BUSINESS 17 DINING 59 PROFILE 81 There’s always
Take a Load Off A Creative Concept Advocating for the more on
by Carolyn Cameron Close to Home Needs of Others
by Christine Perrenot by Minnie Payne Do you want a behind the
FAMILY 29 scenes look at everything
Planting Seeds of Faith, EDUCATION 73 going on at Frisco STYLE?
Hope and Courage Be sure to check out our
by Wendi Cartwright Discussing Difficult magazine library, popular
Topics recipes, featured contests
by Christi Redfearn and so much more at
friscostyle.com.

6 ECONOMIC DEVELOPMENT

No portion of this article may be reproduced without express written permission of Style Publishing Group, LLC. © 2016 • All rights reserved.



Columns and Short Reads

Provided by Insight for Living.23 LOCAL GOVERNMENT62 RECIPE 79 R EFLECTIONS
© Robert Kneschke | Dreamstime.comApproaching a63 SMALL BITESFinding Strength in
Photo from Rowlett.com.Season of Change
by Christine Perrenot the Aftermath

27 BUSINESS REPORT by Christine Perrenot

35 MAKING A DIFFERENCE 85 DID YOU KNOW
Messengers of Faith
by Dawn Bluemel Oldfield 86 CALENDAR &
COMIC by Cal Slayton
39 H OME & GARDEN
“Fresh” Off the Press! 64 COMMUNITY DEVOTIONAL 88 ONE DAY IN FRISCO
by Christine Perrenot A Community of Hope by Melissa Southam
by Sue Detweiler

67 HONORING ECONOMIC DEVELOPMENT • FEBRUARY 2016 • VOL XX, ISSUE 09 • $3.00
MILITARY Promoting Community & Commerce since 1995
SERVICE
Marine Dreams On the Cover: FRISCO SQUARE FRISCO FRESH MARKET MARINE DREAMS
by Scott Dillingham Here We Grow From the Farm Local Heroes All
The Heart of Frisco to the City
71 STREETS OF FRISCO Again Around Us

PHOTOS BY MELISSA SOUTHAM

ECONOMIC DE VELOPMENT, FEBRUARY 2016

PUBLISHER CHRIS JOHNSON STAFF WRITER CHRIS MARTIN Style Publishing Group
EDITOR CHRISTINE PERRENOT P.O. Box 1676, Frisco, Texas 75034
ART DIRECTOR LEAH RATLIFF DIRECTOR OF BUSINESS DEVELOPMENT Phone: 972.335.1181 | Fax: 214.722.2313
STAFF PHOTOGRAPHER MELISSA SOUTHAM GEORGE RODRIGUEZ
MANAGER, ACCOUNT SERVICES ANDREW JOHNSON Toll Free: 877.781.7067
MANAGER, DIGITAL MEDIA BEN JOHNSON ADVERTISING SALES [email protected] | www.friscostyle.com
LORI MORENO & LESA SWIMELAR
No portion of this publication may be
AD SALES: 972.335.1306 reproduced without express written
[email protected] permission of Style Publishing Group, LLC.

©2016 All rights reserved.

8 ECONOMIC DEVELOPMENT

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Letters to the Editor

REFLECTIONS

THERE ARE ANGELS AMONG US. They often go unrecognized because they do not walk cial ‘stuffing party’ each January around

around sporting wings and halos. An angel might be your neighbor, a friend, a colleague the time of Clairann’s birthday. This year,

or a stranger. You never know who they are, but they work their miracles every day. we will meet on Jan. 19 and make 83 pil-

I have always believed in angels. Personally, I like to think that loved ones watch over lows because that is how old she would

us from heaven, and when we are hurting or struggling, they send earthly beings to lend have been. We hope to do this annually,

THE FRIENDS OF Clairann Dula wish to thank you for the a helping hand or comfort us, so her memory and
beautiful stories in your Oct. 2015 and Jan. 2016 issues
that detailed her pillow ministry. protect us, guide us and love us. her mission are never

Donna Smith, on behalf of the Pillow Ministry Through remarkable or ordinary forgotten.”
at First United Methodist Church of Frisco
acts, angels can touch our lives. Ms. Moore con-
IN YOUR JAN. 2016 ISSUE, I read an article by Christi Red-
fearn about a local profile of Mrs. Wermuth. I loved the fact Clairann Dula is one of those cludes, “Many thank
that you found a strong, beautiful female to include in this
article. angels. You may remember you notes poured

Misty McMillan  reading about Ms. Dula in the into the church over

WHAT A GREAT EXPERIENCE this has been for Leah. From October 2015 issue of Frisco the years, telling of
Minnie to Melissa, everyone was so nice, and thank you for
agreeing to do this story. Bringing awareness to Type 1 dia- STYLE. Sadly, the founder of the how much receiving
betes is so important. It so often gets confused with Type 2.
Pillows for Patients Ministry lost the pillows meant to
Stacy Nutkis
her valiant battle against cancer people. Sometimes,
See our Profile on page 81 to learn about what Leah Nutkis
is doing for the community. on Oct. 30, 2015. In heaven, as people would send

on Earth, I have no doubt the a contribution to be

beloved Frisco resident immedi- used in the ministry,

ately got busy recruiting souls to which would en-

serve as guardian angels for can- able Mother to buy

cer patients and their families. the fabric, stuffing,

Ms. Dula’s family, friends and ribbons and bags

parishioners from First United needed. One of her

Methodist Church of Frisco Clairann Dula, the founder of the Pillows for Patients Ministry, lost her valiant battle greatest joys was
(FUMC) are determined that against cancer on Oct. 30, 2015. Provided by Elizabeth Nickles.
having ‘stuffing par-

her ministry will continue. One Lady, Leader and Legacy ties.’ Once they had
week after her memorial service, a batch of pillows
a dozen women of all ages at- sewn up, they would

tended a meeting organized by BY DAWN BLUEMEL OLDFIELD have a group get-to-
Donna Smith, Mary Belyeu, Sue gether. The beauty

Floyd and Terry Williams who were ready to stuff, sew and package pillows. Reverend Nan- of this ministry is that even someone who

cy Sherman says, “I am so glad the women of FUMC are here to represent and continue cannot sew can participate by bringing a

this wonderful ministry, carrying on Clairann’s legacy by touching lives with God’s love.” bag of fiberfill, helping stuff pillows, bag

them or tie ribbons. The fellowship and

“We all have angels guiding us … they look after us. They heal friendships that grew from those gather-
us, touch us, comfort us with invisible hands ... What will bring ings over the years were very precious to
her, and her last get-together with that

their help? Asking. Giving thanks.” -Sophy Burnham special group of friends occurred just a
couple weeks before her death. While

lung cancer may have ended her abil-

Stephanie Moore, one of Ms. Dula’s four children, shares, “In the early days of the Pillow ity to continue this ministry herself, I am

Ministry, my mom would deliver the heart-shaped pillows to breast cancer patients, mak- sure it would bring her great joy to know

ing that one-on-one connection to share encouragement and offer resources and help others will continue to work together to

from another cancer survivor. Each pillow she left behind was more than just an aid in their spread hope, encouragement and sup-

recovery process — it was a tangible reminder of hope, support and comfort. As the Pil- port to patients battling cancer and oth-

low Ministry grew, more people began making pillows. Heart and cancer patients began er illnesses.”
[email protected]ttm,oioeonmmraacacfbSoriakloimoelemlMnpu9deeta7stlp.yi2tteh-idBnov7eepoee1il2glnwPeyh-aieme4lbiltug7ooaioh4rywhtan3noslt,.ioofttdekrfna! oshwiotnhahtatvheenPoiwsRnaeOlsrooFaf
requesting them to provide a cushion between their seatbelts and ports or other tender ILE Send Your
areas due to surgeries, so the group began making smaller rectangular pillows to meet this Suggestions!
this need.”
FRISCO IS HOME to so many amaz-
Ms. Moore adds, “Anyone who worked in the Pillow Ministry with my mom could tell ing leaders and role models. Every
year, Frisco STYLE Magazine devotes
you how much thought and effort she put into each pillow. She carefully selected fabrics, please send it to the church office. Checks the June issue to celebrating who
we think qualifies to represent the
ironing each piece before cutting, pinning and sewing because she wanted it to be very can be made out to “First Frisco.” Please community as Person of the Year!
Do you know someone you would
special for each recipient. Pillows were not ready for delivery until they had been placed in note that the donation is for the Pillows for like to nominate for the honor?
Please send your suggestions to
an individual cellophane bag and tied with a real ribbon. She wanted each recipient to feel Patients Ministry. [email protected]
like they were getting a gift that was specially made for them.” BluemehtlsiemOotahfyswnoeblotads,tArsoohu.uhiwesftodugieasAghinweontar,ilnssagenhhdtlfieukbeuiwdnnlditSiteetyneavilnlpnagosogdh,esi,isrhtinsohpntsssrahtJhkbtekbtMp.oetAgoawIteouaewtenNoHwrwdMssroclldahtgiaoersUiwhfkoeiogastii.vrspeetcAmeforukasusioeaaWdtanoRs.etslaulbjotldhdiYragundrctatgetfdoenaaom.rg2iahdrucoeutiys0WhmliArsnaawoiyoplfe1sntepayhwtve6ipueolec,afgrIaowaeiirioidtentrd“rtvttnnu.hhmeokm.teYee”6eclhiHoao’etfteddoxsueiad1ehyednMrkmepsurettefnecu!htitltablaarefor”sadiwan’itsms.maowrssrinoet.ntnsisaiea“cteodco,itWehbdcinHerr.nisrr,ddeotdooghlSehheuoedIram!eue,heurect,dhcdm”jtethiswpoutssaareebahnasumaedensmwrdtaottioyttheidnhpiihndhdoseutsec-kee,deehgwia.nwbfrb“tte.-thnLoihIeaeattoTtewiiscvnIohrkaegeks-y
Dawn
With a bright smile and a thumbs up, Ms. Smith says, “With God’s help and guidance, writer.
we will continue Clairann’s ministry. In addition to regular get-togethers, we will have a spe-
FRISCOSTYLE.COM

SatrnoBdnY CgFHaRiIsSsThIBRioEeDnaFEuaARbtNifleu!l ...

bitnetichtFogotenoemhrrtappMhereevadtrretissertko.riyoWenednaapeanlrsydmi.hms eudoratothtbiirnv,oytaguh--teFpvRheeImSafrndCWosfovtaioOaMuiheonvsShiynntSeesfh,rncahhtTaFtddshflhsetosocYMurlor.HaehtoaoiLasstrmWtshoifrerAEerteomnhrctalasr.n’aoeovVmtCiseoes.didneeennhrwcEOr,DWaegenrrmreeaahanerMdacYatrteeoems.isu,alifioiwOodorssrfirKt“nttdmriaonniehnheUSaEmcedayeud’enuhoblovlsfWnHsdernoydaiterlfcontthehsopoAcreheslb.wwuecrStoaDmreDisTotassaemhahrk,o”idbhtcavatssosanoThuioiesoftastmwMnoHrhueitocoynmienghwg,aloPEerrpdfnjchav.ipsioiatelensjtaCawis.,WloherbinisnavvbnkZaWHaayat,g,eleeewlicoolessltAdwhyeldeailuedylaorivwauorNafv,ityfemaHlrvgJryvteooaoCtitehaeahnsedhuwrhttmn4Eeotkntgretetfooei.-eshduhnttiiysfitradoordo1ngeitehesnFft9faweuhaethhvmafwr,twyiaLonntiriahmsess-2Maiaihrhereoltoctiw0rieektDethirBforamflole0stdDeiaedoaetweo.7nfnlhhilrf,swatiIrwEHlshosmih!natenettialoeenwetyhmseirSBdnpnn,ann.irienhdduNsdfa,cetS,shodhgseybnrstrhhWfouheirietsrdvuaeefaohiri.sea1reoineltt.sbeIr0jm”IwhbnltrSoi.elyag,waaydauhiistsxTnsnatHiheastsilpneroahdyroeaaeiseeeairenldnrrlnlrTrlpwaaeremwapslessziey,l2.lsxeo,apasauaoih4Mwseotgnsslryic..ivahrkdttHthc?heereaSseeyies2enbdod.rIhlna.4dtbarbtgouTetcWeetdteomhrryoohmhidhitscneaueFeeueoohsooasatriwsrcottsimecnosmraqanobpocsktoygdruleuo,reaehriuttepvkcetsrsneefhpaheedsiahaoonnreog,ldsaerssetghantdhaooinaabhmfnetaioeygotwioeetFdglrhnssrioarenyliri,tedtaAtgbiMs2lio“fhshenrh.iimso8cWnnvaaarcaoOoao.riadyvtpea-supe.ileeonirrolttgeoeiyaefhcnrneftrawlehsorifha.neeoavetadvsermtntovtipahatepaliyairanvofnzeaeuncettdepngnsrhldadaldsssodabl.oipMlsfwcvteaeitqnboneacodernaulawessoircnlt.uallnv“elhteubytalcelPrieaseWmflehrmu.tlrdsoisinbbesfnpTetbgth1roe!ginrhhm4snr-rer“o,Pieo8sigssnutIauurwe,sfpgtvdlolpyilahtleno,eehrmis”mbnrguaaaaoecam.sndrtown,ofcndIwynifhkwamlygsoiseioiufshdh.chntp”hhsudeehetseieeelTg,dandf!taitihyheiwnshSt3.cressdeeahS0hshisdsqcnne3hieeceeihtnuaeowaaepvaoigmedrdwdrloooeoowedmmuaplnttslhainsoieimg-fhadtdt-setdid-snro-gis

JANUARY 2016 87

10 ECONOMIC DEVELOPMENT

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DON’T MISS FROM THE PUBLISHER

The annual TRICK- Thank you for taking the time
A-TROUT event pro- to open up the pages of
vides your family with the chance to get this issue of Frisco STYLE Magazine.
outdoors and enjoy a morning of fish-
ing. Join the community on Feb. 13 as Each year, as we begin our planning, I hear moans and groans because economic
more than 3,000 Rainbow Trout will be development information is not always “pretty.” Little of the economic information in
released into the pond at Frisco Com- this issue can be expressed by a handful of inspirational, color-rich photos. Indeed, pie
mons Park. Go to friscofun.org for more charts and bar graphs don’t begin to satisfy those aesthetically hungry. But, while the
information. color palette may be limited when it comes to economic information, what lives within
the charts and pages is undeniably exciting — still.
The 2016 WORLD OLYM-
PIC GYMNASTICS ACAD- You see, those of us who have been around since the mid-90s and prior have seen a lot
EMY CLASSIC will be of development — from the early beginnings of the “modern era” including Hall Office
Feb. 12-14 at Dr Pepper Park and Stonebriar Centre to the more recent developments of The Star, including the
Arena, the Frisco Conference Center Omni Frisco Hotel, Frisco Station, the Gate and Wade Park. And, as these developments
and WOGA Frisco. Be a part of one of work through the construction phases and into reality, the boom continues on Main
the largest international gymnastics Street with the opening of The Tower at Frisco Square and additional restaurants and
competitions in the U.S. Event informa- parking within Frisco Square.
tion can be accessed at woga.net.
Amidst all these announcements are important truths that we in Frisco know and
On Feb. 6, make plans experience probably better than anyone else.
to attend the 20TH AN-
NUAL DADDY DAUGH- I recently completed reading the book How Capitalism Will Save Us by Steve Forbes.
TER DANCE at the Frisco The book “transcends labels such as ‘conservative’ and ‘liberal’ by showing how the
Conference Center. Dance times vary, so economy really works. When free people in free markets have energy to solve problems
be sure to check friscofun.org for more and meet the needs and wants of others, they turn scarcity into abundance and develop
event information. the innovations that are the foremost drivers of economic growth … No system has been
as effective as capitalism in turning scarcity into abundance.”
COMING UP
Certainly, the development and investment in Frisco is a pure example of contributing
IN THE DINING AND ENTERTAINMENT to the standard of living we enjoy in Frisco and throughout North Texas.
issue of Frisco STYLE Magazine (coming
in March), we will share details about But, we also know it’s not just about abundance and profit.
some of the most fun destinations in If you’ve ever wanted to know what the business community does to give back, one of
the area for brewery tours and wine the best places to explore is the Rotary Club of Frisco or the Frisco Sunrise Rotary. Rotary
tastings. Readers can learn more about Clubs are composed largely of local business leaders and community advocates who
the people who make events at Toyota participate in regular meetings and take seriously the commitment of “Service Above
Stadium possible and how Frisco ISD Self.” Rotarians manage and participate in projects throughout the community and
parents are helping students in need. internationally, including blood drives, the local Farmers’ Market, Habitat for Humanity,
raising funds for local scholarships, water exploration and purification facilities and
FRISCO STYLE strategic efforts to eradicate polio throughout the world. Rotary Clubs around the world
GIVES BACK coordinate efforts to accomplish great things.
One practical example of Rotary Clubs in action is recounted in our story “Finding
Frisco STYLE Magazine proudly sponsors Boys Strength in the Aftermath.” The Fargo West Rotary Club in Fargo, N.D., saw the storm
& Girls Clubs of Collin County, Clothe-A-Child, and tornado devastation levied on North Texas recently and decided to collect funds to
Frisco Arts, the Frisco Community Parade, Fris- assist those impacted. The club then presented their check to the Rotary Club of Frisco
co Family Services, Frisco Freedom Fest, Gary when they visited Frisco for the NCAA Division I Football Championship. This is what it
Burns Fun Run, 2016 Mother & Daughter Tea means to give back, and Rotary Clubs are known for donating time and resources for
and Style Show, Plano Balloon Festival, Silver those in need.
Dollar At The Ranch, the Frisco Rotary Club, So, forgive us for any perceived lack of pretty pictures. I promise we will make up for it
LifeTalk Resource Center and is a member of the in future issues. But, for me, this type of development and community is a beautiful work
Frisco Chamber of Commerce. of art, and a critical part of our quality of life.
Enjoy.

FRISCOSTYLE.COM FEBRUARY 2016 13

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16 ECONOMIC DEVELOPMENT

No portion of this article may be reproduced without express written permission of Style Publishing Group, LLC. © 2016 • All rights reserved.

BUSINESS

PICKUP’s geographical territory spans the entire Dallas/Fort Worth metroplex, and their marketing strategy lights small fires of interest along the way.

Provided by PICKUP.

IT MAY BE a hackneyed stereotype, just like tumbleweed, armadillos, bullet-ridden road needed to move equipment from one

signs and 72-ounce steaks, but it is no exaggeration to say that Texas likes its trucks. With part of town to another. After researching

one out of every six full-sized pickups sold in the Lone Star State, it seems everyone either freight costs, inquiring at the Post Office

owns or knows someone who owns a pickup truck. Of course, on those days when you are and even speaking with a courier, I had

unable to locate one of your handy, dandy, pickup-owning friends to help you move a large no success in figuring out how to move

object from point A to point B, what are you to do? my items at a reasonable cost. One quote

Single mom Susan Manning recently discovered the answer using PICKUP LLC, a mobile was even $350,” notes Ms. Stoner. “So, like

application that placed a fleet of owner-operated pickup trucks right at her fingertips. “I many others in this situation, I reluctantly

needed to move a huge load of sheetrock from Lowe’s to my home. Having recently read borrowed a pickup truck from a friend, and

an article about PICKUP and knowing I could not wait on a delivery from Lowe’s, I decided as I was driving down Central Expressway,

to try it out. Within a few minutes of speaking with a representative, I noticed all of

I had received a photo of both the driver and truck, and within a Take a Load Off these pickup
30-minute window, the driver had arrived and was waiting outside trucks on the
of Lowe’s to help haul my load to my home. Plus, the cost was only road driving

$45. This was one of the easiest and best decisions I have ever BY CAROLYN CAMERON around me, and
made,” explains Ms. Manning. the idea just

In a city with so many unique businesses and companies, it can came to me.

be challenging to develop a new idea that is popular and profitable, but PICKUP has done I realized there was a gap in this market

it. Aptly explained as “Uber for the pickup truck,” the company describes themselves, space to move large items on demand

saying, “PICKUP gives you a pickup truck in your pocket.” The company’s main mission less than 100 miles, and it repeats itself

is to provide an on-demand pickup truck and driver for customers who need something, over and over, whether you find an item on

whether that is furniture, art work, junk or whatever else fits in a truck bed, hauled from one craigslist that you want to purchase or to

point to another. The free app sends users the estimated time of arrival for their pickup haul patio furniture back to Home Depot

as well as a “Good Guy Driver,” which are mostly off-duty firemen, military personnel and because it did not work for your space. It

veterans, along with the estimated charge and a photo of themselves and the truck. was truly born out of a need.”

This unique, local company was created by owner and Outstanding 2015 Entrepreneur Available and orderable via a mobile

of the Year, Brenda Stoner. PICKUP originated from an idea she had when she could not device application, directly from a com-

find someone to move something for her personally. “I was closing one business and puter (pickupnow.com) or by calling

FRISCOSTYLE.COM FEBRUARY 2016 17

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800.560.2168, PICKUP provides the service within an hour window, typically with a $45 mini- for hiring. Applicants who are military

mum charge. For longer rides, the price determined is $1.50 per mile and 80 cents per min- veterans, police officers or firefighters

ute. Customers are quoted an estimated cost before the driver arrives, and their credit cards seeking secondary incomes are heavily

are not charged until the trip is completed. All Good Guy drivers are background checked favored as those individuals have already

and vetted, insured for up to $20,000 and guaranteed items are well taken care of and passed thorough criminal and driving

transported safely. PICKUP drivers do have a few restrictions. They cannot haul animals or background checks in addition to the

hazardous materials, for

example, and they can-

not give the customer

a ride in their vehicle.

Drivers are paid im-

mediately after the

successful completion

of a trip, which only in-

creases their loyalty and

increases satisfaction.

Ms. Stoner and her

cofounder, Tony Cor-

nett, founded PICKUP

in June of 2014 and

spent six months com-

pleting research, com-

pliance work, under-

standing the market,

modeling work and

fundraising. They put

their first truck on the

ground in January of

2015 and started driv-

ing around trying to

figure out the model Brenda Stoner and her cofounder, Tony Cornett, founded PICKUP in June of 2014 and spent six months completing research,
compliance work, understanding the market, modeling work and fundraising.
and determine how to
make it successful. Be-

ginning target market-

ing in the Park Cities area within the heart of Dallas/Fort Worth, they discovered a large qualifications and skills to possess the

amount of activity within a relatively small area, which was a perfect fit for PICKUP to job. As the demand for contract workers,

understand their customer. Ms. Stoner continues, “There is a really nice niche among the such as ride-sharing drivers, is also on

high-end consumers of those that are both upsizing and downsizing. People are always the rise, more Americans are turning to

moving things a short distance within the Park Cities area, so it aligned nicely with our contract and freelance work rather than

mission statement. Through this experience, we learned a great deal and are now begin- more traditional full-time employment,

ning marketing in our second market, which is the Frisco area. By design, the process is which is an added benefit for PICKUP.

repeatable.” The company hires all kinds of individuals

PICKUP’s geographical territory spans the entire Dallas/Fort Worth metroplex, and as their drivers, bringing additional jobs

their marketing strategy lights small fires of interest along the way and creates a nexus to the communities in which it serves.

of activity. Eventually, PICKUP will spread organically to other areas, branching out to Currently, they have an American Airlines

other areas outside of Frisco, including Allen, McKinney and Fairview, along with other pilot, an employee at Texas Instruments

surrounding communities. This is a powerful example of something starting small and and even Uber drivers with nightly shifts

becoming big! Utilizing a number of techniques and tactics to encourage growth, PICKUP on their payroll.

has implemented direct mail, field sales, guerilla marketing, networking and a combination “Every driver we hire has the flexibility

of other ideas to accomplish their goals and spread the word. “We have seen that the to drive when he or she wants. Overall, our

Frisco homeowner is our perfect consumer, and this is an ideal market for us. They are tech drivers want to make extra money on their

savvy, smart and very busy, so having the convenience of a guy and a truck on their smart own terms, and they are also sometimes

phone is really resonating with this customer,” explains Ms. Stoner. “Beyond that, they are asked to load and unload deliveries into a

very community-oriented and talk to each other. Overall, they are just awesome people. It customer’s home. As a single mom myself,

is a fantastic match to the PICKUP market.” there are not just a whole lot of individuals

Dozens of Good Guy drivers have been hired to drive for PICKUP, and the requirements that I let into my home, so I want to ensure

to join the company are extremely stringent and rigorous. In fact, only 14 percent of those that my customers know these are really

who apply actually become Good Guy drivers, passing through PICKUP’s thorough funnel good guys working for PICKUP,” notes Ms.

18 ECONOMIC DEVELOPMENT

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FRISCOSTYLE.COM FEBRUARY 2016 19

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The company’s main mission is to provide an on-demand pickup truck and driver for customers who need something, whether that is furniture, art work, junk or
whatever else fits in a truck bed, hauled from one point to another. Provided by PICKUP.

Stoner. “The process is extremely intensive and extensive, and we only hire the best. That believe wholeheartedly in this business --
is why we call them the ‘Good Guy’ drivers. They really are just that.” one that gives first responders, veterans,
firefighters and policemen a valuable
PICKUP also likes to flex their “good guy muscles” by supporting various charities opportunity, and on the other side,
around town, specifically focusing on military and veterans’ causes. “We make it a part of we have customers who are absolutely
our ‘Good Guy’ culture, supporting those that we believe in and doing the right thing all thrilled with what we are doing. So, there
the time. It resonates with our drivers as well as our customers, and we try to live by what is happiness in the entire equation.”
we believe in,” explains Ms. Stoner.
Ms. Manning most definitely plans to use
Having just completed their second round of fundraising, PICKUP has now added PICKUP again in the future. “For someone
several esteemed investors to their list, including Ross Perot Jr., the chairman of Hillwood like me who does not have access to
Communities and a billionaire real estate investor and Mike Wetzer, a former partner help and transportation like that, it was
at Accenture. Although the size of the investment has not been disclosed, Ms. Stoner the best best decision ever. In the past, I
specifies that it was in the multi-million-dollar range. Now, the team is moving full steam have always been on the store’s delivery
ahead in expansion mode. PICKUP is quickly evolving to create processes to rollout their timeline, which has been inconvenient and
services throughout Texas and eventually into other states. Because Ms. Stoner has been so not nearly as helpful. PICKUP was instant
intentional about building a small, repeatable process, the plans include creating a larger and on my timeline. Someone came up
model and expandable national brand. “These investors are the right kind of money,” she with an awesome idea with this one!”
explains. “Every time we are at an impasse, the right people and investors show up. It is
somewhat crazy, but extraordinary. We believe our job is to channel these resources to It is extremely exciting to see all of the
improving and providing the best service possible at all times. In this case, we could not new business ideas making their way to
have picked better partners.” Frisco. With so much expansion on the
horizon, new and successful companies,
A key challenge for PICKUP may be the entrance of competitors in this market space, like PICKUP, will be popping up to make
including, possibly, Uber itself. While there are sure to be imminent “copycats” and residents’ lives easier and help keep the
imitators in the horizon, Ms. Stoner is unconcerned. She says, “There will always be economy strong. You never know where
competition in every market. For me, personally, I do not worry about my competition. the next great idea will come from!
At PICKUP, my focus is always on my customer, doing it right and ensuring I provide the
best service I can to them. Then, we let the market decide. Overall, our job is to kill it at Carolyn Cameron is an online writer and
the curb, every single time. Startups are really difficult and require so much effort. Many marketer who fancies coffee, her family,
focus only on how they plan to monetize their efforts. For us, it is about the passion random creative endeavors and finishing a
and dedication. We live with much uncertainty, but when you constantly believe in home project in her off time.
something, it is worth it. Basically, at PICKUP, we do not sleep, but we are so excited and

20 ECONOMIC DEVELOPMENT

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22 ECONOMIC DEVELOPMENT

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LOCAL GOVERNMENT

City Council elections are held annually on the second Saturday in May, and council members are elected
at-large by Frisco citizens. In order to cast your vote, your registration application must be received by the
Voter Registrar’s Office or postmarked at least 30 days before an election.

Approaching a Season of Change

BY CHRISTINE PERRENOT

EVERY YEAR, Frisco citizens are faced with cil members are elected at-large by Frisco
a vast amount of information regarding lo- citizens. From various levels of leadership
cal annual elections. It is extremely impor- experience to lengthy lists of community
tant that the community takes advantage involvement, those running in 2016 for
of available resources in order to make an the Frisco City Council will undoubtedly have noteworthy credentials
educated voting decision. Every vote has and feel they possess qualities that can bring positive and innovative change to the city.
the potential to make a lasting impact on Current City Council positions are as follows: Mayor Maher Maso, mayor; John Keating,
our city. Are you well-informed? After all, mayor pro tem, place 4; Will Sowell, deputy mayor pro tem, place 3; Councilman Allen,
you cannot complain if you do not vote! council member, place 1; Jeff Cheney, council member, place 2; Scott Johnson, council
Regardless of how you plan to use your member, place 6 and Tim Nelson, council member, place 5. (Complete biographies and
vote, do your part and make it count! finance reports for City Council members can be accessed at friscotexas.gov).
As council member Bob Allen shared, “I
encourage all of our citizens to educate “Change is inevitable any time that you have a political leadership structure operating
themselves on everything coming before under term-limits. The good news is that councils have always come and gone, and the city
them on the May ballot and provide the has continued to successfully grow, develop and mature,” Mr. Allen says. So, what are the
same wise judgment they have applied in important facts worth mentioning as we head into election season? Councilman Cheney
the past.” has reached term limits after nine years of service to the community and there is the poten-
tial for multiple qualified candidates to fill his spot. Councilman Keating’s seat will be open,
City Council elections are held annually as he has filed as a candidate for Texas House District 33, running in the seat where Scott
on the second Saturday in May, and coun- Turner recently announced he would not be seeking re-election.

FRISCOSTYLE.COM FEBRUARY 2016 23

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It appears that a substantial number of changes in leadership are on Special Local
the horizon for Frisco. Mr. Allen says, “There are many reasons for our
continued success, not the least of which is our outstanding leader- Option Election –
ship staff and our employees. Equally important is the continued
‘can-do’ attitude of our citizens. Having been involved over the last May 7, 2016
24 years and knowing where we’ve come from, it’s hard to imagine
how Frisco has become a shining example to the world, but we THE CITY OF FRISCO was given a pe-
have. Despite our accomplishments to date, I feel our best is yet tition from a Political Action Commit-
to come, and I’m excited about what the future will bring.” In the tee (PAC) called “Frisco Committee
past, Frisco has thrived on continuity and leadership. Change always for Economic Growth.” The PAC wants
has the potential to bring criticism, but new ideas are what help a city to legalize the sale of alcoholic bever-
evolve, expand and grow. “The key is to work together, allowing the new ages, including mixed beverages, in
members to gain from the experience of those before them. I’ve had the hon- Frisco. The petition was given to City
or to serve with 14 different council members during my time on council and to work Council on Oct. 6, 2015, after acquir-
with many more. As a result of working with that variety of leaders, I can assure you that our ing the appropriate number of signa-
greatest continuity of leadership has been our outstanding staff, especially from within our tures. Some oppose the measure be-
City Manager’s office,” Mr. Allen shares. cause it threatens the family-friendly
aspect of Frisco and is unnecessary
The Frisco City Council meets the first and third Tuesdays of each month inside the City when it comes to allowing restaurants
Council Chamber at the George A. Purefoy Municipal Center. Citizens can attend meet- to serve alcohol. The law currently al-
ings, if they would like, which begin at 6:30 p.m. Citizens are permitted to give their input lows restaurants to serve alcohol, if 50
at 7:30 p.m. Let your voice be heard! As a community that thrives when we all perform our percent of revenue comes from food
civic duty, let us do what we can to expand the growth and development in Frisco. “Vot- sales.
ing is our most important responsibility in a free society. But, while I urge every American
to vote, it’s my hope they cast an informed vote. As the time nears for the upcoming May With the liquor issue, Frisco may
election, I urge everyone to meet each of the candidates personally. Get to know them see a higher voter turn out on a non-
and make sure those candidates understand what is important to you and your families,” mayoral voting year. The Special Local
Mr. Allen says. Option Election will coincide with the
General Election for Council Mem-
If the view of Frisco voters can be changed from only voting bers. Contact the Frisco City Secre-
tary by phone at 972.292.5020 or email
every four years in the presidential election to voting for [email protected] for additional
information about the issue.
important elections at the city level, we may begin to see

much more positive action and change here in our city.

In the past, Frisco has seen less than 10 percent voter turnout. If the view of Frisco voters
can be changed from only voting every four years in the presidential election to voting for
important elections at the city level, we may begin to see much more positive action and
change here in our city. With non-incumbents running for City Council positions in 2016,
we may see spiked community voting interest. In order to cast your vote, your registration
application must be received by the Voter Registrar’s Office or postmarked at least 30
days before an election for voting eligibility. In order to vote in Texas, you must meet the
registration deadlines (March 1 Primary Election: register by Feb. 1; May 7 Limited Uniform
Election: register by April 7; May 24 Primary Runoff: register by April 25 and Nov. 8 Uniform
Election: register by Oct. 11). Additional information and helpful resources for voters can
also be accessed at votetexas.gov.

As for the Frisco ISD school board elections, aside from potential leadership changes,
there will also likely be concern shown for the recent rezoning decisions and the argument
of adding time to the school day for students. School board elections will take place Sat.,
May 7, 2016, and three places, including 1, 2 and 3, will be on the ballot. For updated in-
formation or to learn more about potential changes to the FISD board, visit friscoisd.org.

If you are interested in becoming a candidate for May 2016’s General Election, applica-
tions for a place on the ballot must be filed before Fri., Feb. 19, 2016. Applications must be
filed with the City Secretary’s Office. If you are interested in running for the FISD Board of
Trustees, you may also file for a place on the ballot before Fri., Feb. 19, 2016. Packets can
be picked up at the reception desk at the FISD Administration Building.

Christine Perrenot is the editor of Frisco STYLE Magazine.

24 ECONOMIC DEVELOPMENT

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26 ECONOMIC DEVELOPMENT

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Business Report

BUNDLEBORN MIDWIFERY PRESENTS
A NEW OPTION FOR MATERNITY CARE
BundleBorn Midwifery launched in Jan. 2016, to provide an
alternative and personalized style of maternity care. Teri
Mitchell, DNP, RN, CNM, IBCLC, is the only nurse-midwife
based in Frisco and the only dual-certified lactation consultant
and midwife in the metroplex. She will offer house call
services, with evening and weekend appointments available.
BundleBorn Midwifery serves families who desire a natural
birthing experience in the comfort of their own home, with
the safety and support of a skilled health care provider.
Families who desire lactation support will receive two lactation
consultations at no additional charge. BundleBorn Midwifery
will serve Frisco and the surrounding areas. For a complete list
of services, visit bundleborn.com.

NORMA’S CAFÉ DONATED MORE THAN $50,000
In 2015, Norma’s Café donated more than $50,000 to 95
organizations across the Dallas/Fort Worth metroplex. The
restaurant strives to bring awareness to local organizations and
give back to the community. Their donations came from silent
auctions, first responder discounts, golf tournaments, school
PTAs and other charitable causes, including the North Texas
Food Bank, the American Red Cross, Operation Kindness,
the Susan G. Komen 3-Day and the Salvation Army. The café
also hosted its 27th Annual Free Thanksgiving Dinner and
Postcards for the Troops. For more information about Norma’s
Café, go to normascafe.com.

DISCOVERY POINT CHILD DEVELOPMENT CENTERS®
EXPAND IN TEXAS
To answer the growing demand for educational childcare in
Texas, Discovery Point Child Development Centers is launching
an expansion campaign to open as many as 60 Texas locations
over the next five years. The growth will be accomplished
primarily by franchising. Discovery Point is actively searching
for real estate to expand in Frisco. To learn more about
Discovery Point’s expansion plans, go to discoverypoint.com.

THE ROOTS BAR GRAND OPENING
The Roots Bar at Frisco Square’s grand opening will be held
on Feb. 12 at 3 p.m. Located at 6142 Frisco Square Boulevard,
The Roots Bar is owned and operated by Megan and Steven
Turner, both Frisco Square residents, who wanted to develop
a “neighborhood bar” atmosphere. The menu will offer a con-
stantly rotating beer selection, spirits and drink specials and a
list of fresh-made food items. Visit therootsfrisco.com to learn
more!

Does your business have some exciting news to share?
Email [email protected]

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28 ECONOMIC DEVELOPMENT

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FA M I LY

Planting Seeds Counseling and Coaching is
a group counseling practice in Frisco that

provides growth-oriented therapies and life
coaching services, as well as psychological
assessments for individuals, couples and

families in our community. Provided by Planting

Seeds Counseling and Coaching.

Planting Seeds of Faith, Hope into a thriving group practice, which now
and Courage BY W EN D I C A R T W R I G H T consists of 11 amazing employees, includ-
ing one office manager, one life coach,
LIVING IN FRISCO offers residents the best of the best — a small town feel combined one psychologist and eight counselors.
with state-of-the-art facilities at every turn. We have access to highly-ranked schools The team has been handpicked to consist
and beautiful parks, mindful city leaders, sports teams and shopping, shopping, shop- of professionals who are highly-trained,
ping! While much positivity and goodness surrounds us, the truth is, sometimes, life just but who also have a heart for serving the
happens. Not every day can be a good day. In the fast-paced environment we all live in, community in which they work and live.
we are often faced with stress and strain. None of us are immune to bumps in the road.
Sometimes, the bumps are easily navigable and sometimes we need a little help finding This team is able to successfully as-
our way. sess and treat a vast array of issues, so
no matter your need, you will find a help-
Planting Seeds Counseling and Coaching is a group counseling practice in Frisco that ing hand. Areas that are addressed at the
provides growth-oriented therapies and life coaching services, as well as psychological facility mirror those that many local fami-
assessments for individuals, couples and families in our community. They work to plant lies struggle with on a day-to-day basis,
the seeds of faith, hope and courage in local lives by building respectful and authentic including addictions, anger, anxiety, au-
relationships with clients on their journey towards emotional health. Sometimes, we all tism, Christian counseling, depression,
need a new perspective or a nudge in the right direction, and Frisco residents are lucky grief, loneliness, marital counseling, par-
enough to have access to professionals who truly care about their well-being. enting, self concept, suicide and more.
You may recognize one or more of these
Jennifer Bradt began Planting Seeds as a solo practice when she moved to Frisco in issues as something your family tries to
2008. “I had previously worked in community agencies and felt a calling to ‘hang my shin- find a way to cope with.
gle,’” said Ms. Bradt. Over the course of the last seven years, Planting Seeds has grown
The group provides a resource for
families and the entire community. “On
many occasions, we spend time with a

FRISCOSTYLE.COM FEBRUARY 2016 29

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caller answering questions and then as- Helping the Community Cope
sisting them with getting connected to
the right agencies within our community, ANDREA ADAMS, MA, LPC, special- al assessment, ADHD, emotional and
even if that ends up not being us,” ex- izes in grief and loss, trauma, life tran- behavioral issues, autism spectrum
plains Ms. Bradt. “Part of our mission is sitions, parent coaching, stress, anxiety, disorders and positive behavioral sup-
to make sure those who reach out for help depression and childhood, adolescent ports. She thinks assessment should
find the very best fit for their need and and adult issues. She believes it is the be utilized not only to answer ques-
we recognize that sometimes a referral perception of life events that can control tions about why a person is struggling,
to other agencies is what is best for that our thinking, moods and behaviors. whether it be academically, socially or
person.” Because Planting Seeds believes behaviorally, but also to develop rec-
that emotional and relational education is JENNIFER BRADT, MS, LPC-S, NCC, ommendations for effective supports
critical, they are also involved in the com- CERTIFIED TRAUMA PROFESSIONAL, and interventions.
munity by providing workshops for local specializes in grief and loss, trauma,
churches, Project Mom and community- life transitions, forgiveness, cognitive- TAMARA SCHOW, MA, LPC, INTERN,
based support groups. behavioral therapy, mindfulness, stress, has experience in the fields of anxiety,
anxiety, depression and parenting and panic, depression, marital reconcilia-
Last year, Planting Seeds decided to women’s issues. Ms. Bradt believes that tion, family and parenting concerns,
broaden the scope of their services by our lives are centered on the relation- adult and child divorce recovery, inti-
introducing life coaching as an added ships we create and our perception of macy and pornography issues, work/
option. This came in response to commu- how well they are working, beginning life stress, family of origin issues, shame,
nity members who voiced a desire for this with sibling rivalry, peer difficulties and grief/loss, shyness, self concept im-
type of service, as well as understanding strained familial relationships. provement, healthy boundary develop-
the benefits coaching can offer clients. ment and spiritual issues. She wants to
BENJAMIN CLINARD, LMFT, LPC, spe- help people untangle themselves from
Coaching is a life cializes in adolescents/children and unhealthy patterns.
their families, life changes, low self-es-
changer. For anything teem, stress, anxiety, depression, bipo- JENNIFER STRIPLING, MS, MED, LPC,
lar disorder, men’s issues, marriage and specializes in medical trauma, post-
in life you are facing, it couples. Through family and couples partum depression, individual adult
therapy, solution-focused therapy and counseling, counseling with children,
creates a level of peace. cognitive-behavioral therapy, clients play therapy, parent coaching, couples
can reach the goals they have for them- counseling, counseling for anxiety and
You can do more than selves. depression, family counseling, women’s
issues, trauma and loss. She believes
cope with life. It helps CHRISTOPHER JOHNSON, MA, LPC, our families and past experiences shape
provides services regarding children/ us into who we become.
you live to your fullest. adolescent issues, anxiety, depression,
grief, bipolar disorder, geriatrics, father- KATHY WALTER, LIFE DEVELOPMENT
Coaching helps move you from simply hood, men’s issues and work/life bal- COACH, IPEC CERTIFIED, sees great-
functioning in your life to an optimal place ance. He believes every person has the ness and an opportunity to live a fully-
where you are functioning at a higher lev- ability and the right to live a content and conscious, rewarding life in everyone
el. Old habits and patterns are reviewed purposeful life. she meets. So often in our society, we
and steps are put in place to move you struggle to get it all accomplished
from your “standard mode of operation,” ERIC LUONGO, MA, LPC, INTERN, deals and then move on to the next task.
if necessary. Especially if you want to get with couples counseling, individual Completion and perfectionism can
to “point B” but keep facing obstacles or adult counseling, grief and loss, adoles- dominate our forethoughts.
road blocks. Counseling and coaching cent issues, depression, anxiety, divorce
can make a world of difference for your care, men’s issues, sports counseling TARA GANZER WEDEMEYER, MS, LPC,
family members. “Creating awareness and life coaching. His passion is to work focuses on relaxation therapy, addic-
is the most important thing in how you with those who struggle to deal with the tion, play therapy and chemical/sub-
move forward. It is your perspective, your pressures that life places on all of us. stance abuse/dependency. She helps
life experiences, your thought processes. people gain better balance and over-
So, when you are operating at an optimal ELIZABETH OLSON, PHD., LSSP, come difficulties, thus facilitating cogni-
level, you are better able to identify mul- helps in the areas of psychoeducation- tive, emotional and behavioral growth.
tiple options. Coaching teaches you how
to operate on a higher level,” explains Ms.
Walter.

At Planting Seeds, clients set expecta-

30 ECONOMIC DEVELOPMENT

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At Planting Seeds, clients set expectations for their work with coaches and strive to meet their goals throughout their time with a professional.

tions for their work with coaches and work to meet their goals throughout their time thing. You can find peace and live a hap-
with a professional. Brandon, who has had the opportunity to see firsthand the help that pier life. You can accomplish your dreams.”
coaching provides, shares, “My goal was to get more grounded in several areas, as well
as create a ‘plan’ on how to better support/manage relationships. I have met with several After going through this learning pro-
counselors in the past working through past relationship issues. I do not remember ever cess, Brandon shares, “I am more prepared
having so many ‘light bulbs above my head’ turned on. I have a solid picture of where I than I ever have been to approach relation-
want to be and a much better idea on how to get there. I am excited to put my new skills ships in a healthier manner. I look forward
in place and act upon them.” to continuing my sessions to ensure I am
applying my knowledge correctly. I would
There are many new people moving into Frisco every day, and the very act of moving describe my experience as motivating. It is
can be a huge stressor. It is an adjustment for the entire family. Changes range from new nonstop back and forth communication.”
schools and friends for the kids, to a new house and jobs, plus, finding a new support
system for adults. Each of these changes are adjustments and can become disruptive When life for your family begins to feel
issues leading to stress and strain. Working with a coach can help you establish yourself overwhelming or small problems begin to
in your new location, set you up for success and help reconcile everything mentally, as grow into large problems, Planting Seeds
well as physically. Parents want their children to get along and thrive as a family unit, but can help implement change and help you
sometimes help is needed when life situations become challenging. get back on track. You only get one life to
live, and if you are lucky enough to share
“We strive to offer effective, ethical and grace-based services to all who enter our it with a family of wonderful individuals
practice. We do each offer faith-based counseling for those who are interested. Our who have real feelings and real struggles,
team is constructed in a way that we are able to meet most outpatient behavioral health make sure everyone is operating to their
and wellness needs,” says Ms. Bradt. Collectively, clients include children from age 4 full potential and living life to the fullest!
through late adulthood, which is somewhat unique among other group practices. No Consider visiting plantingseedscc.com
matter what your family’s story is, there can be times of strain or lack of understanding to start the healing process you may not
between family members. Maybe you face struggles that come with a family member’s even realize you need.
disability or your communication methods need strengthening.
Wendi Cartwright is a long-time Frisco
Ms. Walter says, “Coaching is a life changer. For anything in life you are facing, it creates resident, freelance writer and owner of a
a level of peace. You can do more than cope with life. It lets you live to your fullest. You local travel agency.
fall into your comfort zone and sometimes it just takes a push to get you there. It is a mind

32 ECONOMIC DEVELOPMENT

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34 ECONOMIC DEVELOPMENT

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MAKING A DIFFERENCE

Mary Graham and Roger Kemp, Insight for Living
board members, are seen with Chuck Swindoll during
a radio broadcast. Provided by Insight for Living.

Messengers of Faith

BY DAWN BLUEMEL OLDFIELD

FOOD, SHELTER AND CLOTHING are considered the basic necessities of life, but let us was being encouraged to share his Bible
not neglect communication and education, especially in a time where the world seems teaching with others outside of the church
besieged with images of half-truths, non-truths and hatred. Sometimes, the answers and through radio broadcast. The church was
reassurances we seek cannot be found in the media, in a traditional classroom, on the not interested in a radio program, so
pages of a book or on a pulpit. Sometimes, we need to tune in to other sources to find the Chuck and his wife, Cynthia, embarked on
essential love, faith and hope necessary to nourish and comfort our spirit, mind and soul. setting up Insight for Living and began op-
We need a source to help us understand how to commune with God and understand His erations from their garage in Calif.”
teachings and communications with us.
Mr. Gemaehlich shares, “With a new
“We can no more do without faith than mission in their hearts, Chuck and Cyn-
we can do without food, shelter or clothing.” thia, along with their four children and a
few employees, started responding to lis-
-Ernest Holmes teners’ requests for cassette tapes, Bible
study guides, questions, prayer requests
Frisco-based Insight for Living Ministries is one such resource. Bill Gemaehlich, Insight and biblical counseling. To help Chuck
for Living Ministries’ executive vice president and chief operations officer, says, “Insight for continue to write his sermons and books,
Living Ministries is the Bible teaching ministry of Pastor Chuck Swindoll. Our mission is a and to remain behind the pulpit, Cynthia
commitment to excellence in communicating biblical truth and its application in a practi- took over the reins and became the presi-
cal way that anyone can understand and apply to their life. The primary vehicle to accom- dent of the ministry. Under her leadership,
plish this mission is a half-hour radio broadcast distributed around the world, airing ap- Insight for Living Ministries has grown to
proximately 2,000 times per day. Accompanying the program, we provide biblically-based international status.”
counseling services, Bible study guides, books, compact disks, MP3s and other materials.”
As a city known for its sense of commu-
For more than 36 years, Insight for Living Ministries has taught the truths of the Scrip- nity and diverse cultures, Frisco is the per-
ture and who Jesus Christ is in an accurate, clear and practical manner, to help people fect location for Insight for Living Ministries
understand God’s plan for their lives, as well as their significant role as authentic Christians and its growing outreach. Mr. Gemaehlich
in our world. Mr. Gemaehlich explains, “Insight for Living Ministries began in July of 1979. says, “Insight for Living Ministries has a
Pastor Chuck was the senior pastor of EV Free Church in Fullerton, Calif., at the time. Chuck global impact for teaching and educating
people from all walks of life (including new
believers clear up to pastors and seminary

FRISCOSTYLE.COM FEBRUARY 2016 35

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graduates) through practical biblical teaching. Our program and teaching material draws Vision 195 is the goal within the mission

people to a closer walk with the Lord and helps them live as authentic Christians in a needy, to have ministry impact in all 195 coun-

hostile and desperate world. Insight for Living Ministries also ministers to families with tries in the world, so that believers (both

special needs children through our website and written material, and we have a pasto- new and those who have been around

ral counseling program by phone call, for a while) everywhere

written correspondence and a pastoral will have the basic un-

blog. Insight for Living Ministries’ new derstanding of how to

international headquarters in Frisco observe, interpret and

will provide a local Christian bookstore correlate with other

and coffee shop. Our plan is to open Scriptures and then ap-

The Book Shoppe & Coffee sometime ply the understanding

between late 2016 and early 2017. We of the Scriptures in their

will offer free Wi-Fi and a pleasant en- lives. With this scope

vironment where people can read and in mind, Vision 195 be-

purchase quality Christian books while gins with teaching and

enjoying a nice cup of coffee.” training pastors in other

As a media Bible teaching ministry, countries where biblical

Insight for Living Ministries strives to study material and train-

reach both the local community as well ing may not be readily

as a global audience. If you do not have available.

time to stop by the new bookstore and For those who might

coffee shop, tune into Insight for Liv- be a tad confused, Mr.

ing Ministries’ daily radio broadcast Gemaehlich explains,

to feed your heart and soul. Mr. Ge- “Insight for Living is not

maehlich says, “We receive daily feed- a church, nor are we

back from people around the world, as affiliated with Chuck’s

well as locally, that our programs are church. Our mission is

drawing people closer to their walk to connect with people

with the Lord. Many people share with who desire to know and

us how our daily message helps them to grow in their relation-

through difficult times — overcoming ship with the Lord Jesus

things such as divorce, abuse, finan- Christ; those called to

cial difficulties, changing jobs, adoles- be disciples of Christ.”

cent issues, special needs, questions Insight for Living Min-

about theology and preventing suicide istries provides many

through our call-in pastoral counseling resources for individu-

ministry.” als, married couples

Children are at the heart and cen- and families. The minis-

ter of Insight for Living Ministries. Mr. try is great to work and

Gemaehlich says, “Our children’s min- volunteer for. People

istry, Paws and Tales, provides biblical who are looking for a

resources (for Bible studies, theology Insight for Living’s daily, half-hour radio broadcast is expositional teaching of place with stellar bibli-
the Bible. The group wants to help people all over the world establish a deeper
questions, guidance, etc.), daily devo- relationship with God as they learn to become Christians. Provided by Insight for cal teaching material
tionals, books, a video library, special and resources will find
needs ministries, podcast teaching, a Living. that the online ministry,

broadcast library (to listen to any previ- as well as the Frisco lo-

ous broadcast by topic, book of the Bible, etc.), MP3s and translation into seven languages cation (when it opens), are great places to

(English, Spanish, Arabic, Polish, Portuguese, Mandarin and Russian). German is currently learn. Also, for those looking for ministry

being translated, and Romanian is coming soon! We are committed to teaching biblical work and opportunities, the environment

theology age appropriately as children grow spiritually. We also provide resources to give is challenging, rewarding and a down-right

parents the encouragement they need.” fun place to be!

Mr. Gemaehlich shares, “Our daily, half-hour radio broadcast is expositional teaching of The new Insight for Living Ministries fa-

the Bible. This means we teach only from the text of the Bible using the original Hebrew cility will be located in Frisco at 5330 Park-

and Greek meaning and intent of Scripture to teach in a practical and understandable wood Boulevard. Visit insight.org for more

way. This is done by observing the text of Scripture, probing the meaning of Scripture, information or to get involved.

comparing the truths of Scripture and applying the wisdom of Scripture. Again, this is for

the purpose of not only drawing people to Christ, but to help them establish a deeper Dawn Bluemel Oldfield is a local freelance

relationship with Him as they learn to become Christians.” writer.

36 ECONOMIC DEVELOPMENT

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38 ECONOMIC DEVELOPMENT

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HOME & GARDEN

Frisco Fresh Market will feature a pedestrian
esplanade with 10 to 12 micro restaurants with
patios. There will even be a brewery, beer garden

and wine bar! Provided by Frisco Fresh Market.

IF THERE IS ONE THING Frisco residents ability to the already booming and growing area. Part of what sets Frisco apart from other

can agree on, it is that there has been no cities is that it offers so many activities and destinations that other communities do not.

shortage of change, growth and economic We have restaurants and shopping venues that are not chain companies, providing visitors

development in the city over the past sev- and residents with something truly unique and special to take part in. This also helps keep

eral years. Flash back to many decades money local! With the new Frisco Fresh Market business venture, profitability will increase

ago, when the town boasted nothing for local farmers and it will only add to what makes Frisco stand out. While technically this

but grain silos, train tracks and a cotton is a new business venture, it is helping keep Frisco in touch with its past, which is not such a

warehouse. I wonder, was there a farmers’ bad thing. The destination for purchasing quality and organic foods is coming! Jeff Cole-

market in those days? Where did people man, an owner and co-developer of Frisco Fresh Market LLC, shares, “This will be the first

purchase their fruits and vegetables? We project of its kind in North Texas. It offers a permanent indoor and outdoor place for local

know there was Henry’s farmers to sell produce and foods.”
Grocery Store (where
So, what is the plan? The mixed-use Frisco
“Fresh” Off the Press!the Depot Café is now) Fresh Market, inspired by European and U.S.

and that residents could BY CHRISTINE PERRENOT farmers’ markets, will be located just east of
go to the fruit and veg- Toyota Stadium, at the corner of Frisco and

etable stand in Lolaville Main Streets. “The architecture will lend itself

(during the 1940s through 1970s), a stretch to Texas and the southwest. It will reflect local customs and flavors. It will be Texan-ized!”

of land where Sam Rayburn Tollway now Mr. Coleman says. This tract of land, originally farmed by Billy Joe Pearson, is where the

sits. Could it be that after all these years, original train depot that started Frisco was located. Once inside the state-of-the-art mar-

Frisco is reintroducing a new concept that ket, visitors will be surrounded by local farmers, artisans, chefs and artists. There will be

ties closely with its roots? an indoor and outdoor shed, as well as a variety of restaurants. “There will be inside food

It is no secret that Frisco is no longer vendors and outside areas for fruits, vegetables and anything else you can sell outside. We

the small farm town it used to be. While are going to have a pedestrian esplanade where we will have 10 to 12 micro restaurants

the community spirit and small town feel with patios. All of them will be serving different kinds of foods. There will be a brewery,

remain in the spotlight of Frisco’s glow- beer garden, wine bar, and famous restaurant tours in Dallas will get involved,” Mr. Cole-

ing reputation, the city is moving away man shares. This will keep customers entertained and help meet the needs of the various

from being what some consider only aver- vendors who will be selling their products at the market. The facility will feature large cool-

age. With the grand opening of the Frisco ers and plenty of storage.

Fresh Market planned for 2017, one of the While you may be able to find a farmer’s market in surrounding cities, very few, if any of

area’s newest business ventures is bound them, are open seven days a week, like the Frisco Fresh Market will be. Back in September

to bring additional uniqueness and profit- of 2015, City Council approved plans for the new 32.6-acre development. Mr. Coleman

FRISCOSTYLE.COM FEBRUARY 2016 39

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The architecture of Frisco Fresh
Market will lend itself to Texas and the
southwest. It will reflect local customs

and flavors. Provided by Frisco Fresh Market.

and Preston Cheng, an owner and co-developer, are the faces of this exciting project. Mr. ects in the surrounding area is unlimited.
Coleman, who has had his hand in several local projects, has traveled the world looking Will there be transportation amenities
at other food markets to help create his vision. He has been able to investigate firsthand built? Will we see more apartments and
what he does and does not like about these venues to incorporate in the new project. “The living spaces? We are sure to witness
idea came from global trends resonating across the U.S.,” Mr. Coleman says. (Fun fact: the more entertainment destinations pop up
same architectural group that designed the Milwaukee Public Market is credited with the quickly, also merging the downtown area
plans for Frisco Fresh Market). Frisco’s new market will reflect the successful features of with Frisco Square. It will be an experience
other already profitable markets, located in various cities. that both visitors and residents alike will
be able to enjoy any time. “After we got
With the grand opening of the Frisco Fresh Market planned our zoning to allow us to do the project,
for 2017, one of the area’s newest business ventures is we saw a lot of response on Twitter and
bound to bring additional uniqueness and profitability to Facebook. People are asking all kinds of
questions! They were very keen to find out
the already booming and growing area. when this would get off the ground. A lot
of people are saying this is very refreshing.
The community will be exposed to things it has not had access to before, including It is a new shopping experience that has
cooking classes put on by Frisco Fresh Market vendors. The indoor shed featured in the been around for centuries!” Mr. Coleman
market design allows space for chef-led classes, events and celebrations! “We are look- says.
ing all over for the farmer who grows the best strawberries, peaches, etc. We are going to
have the best of the best! Hopefully, local entrepreneurs will jump on this exciting band- An exciting wave of change, that will
wagon!” says Mr. Coleman. Tourists from other counties will undoubtedly show interest also preserve Frisco’s small town feel and
and the project will be instrumental in tying “old downtown” to Frisco Square. This is vital liven the area, is coming soon. Frisco Fresh
in helping businesses develop all over Frisco, not just in one targeted area. People will be Market will be open on Monday through
able to walk to surrounding destinations, without ever moving their vehicles. Creating an Sunday. “This is a project we are very ex-
urban environment for people of all ages will only make this area of town an even better cited about and working very hard on. We
place to live, visit and work. “Vendors from all different walks of life and all types of experi- believe the city of Frisco will be proud of
ences will have different wares to sell. There is an entertainment factor that comes with it this,” Mr. Coleman assures. Do you want
too! People like to walk around and look. It will be an outing,” Mr. Coleman shares. This to be a vendor? If you are excited to learn
helps promote the development’s “live, work and play” mentality. Within the fresh test more about this new attraction coming to
kitchen, chefs who are new to the restaurant industry can even make their mark on the test Frisco in 2017, visit friscofreshmarket.com.
kitchen row. Mr. Coleman says, “We are confident that Frisco Fresh Market will bring a lot Stay updated on news about the project
of jobs into the community. We are going to have people moving to Frisco who have come and prepare for an awesome new addition
from cities that have this kind of thing. There are thousands of people moving to the area to Frisco’s shopping scene next year!
that this will be good for.”
Christine Perrenot is the editor of Frisco
With the opening of Frisco Fresh Market, the opportunity for new or additional proj- STYLE Magazine.

40 ECONOMIC DEVELOPMENT

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FRISCOSTYLE.COM FEBRUARY 2016 41

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FEATURE BY ALLIE SPLETTER

THE

OF
FRISCO

44 ECONOMIC DEVELOPMENT

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At any given point in the year, Frisco Square is the place to be
to mingle with other community members and to take part in

quality entertainment. Provided by Frisco Square.

TO SAY THAT FRISCO is growing is quite an understatement. Have you been
taking a good look lately at all of the new places opening as you drive through
town? The most popular and accurate adjective used to describe our fantastic
city should be “booming!” From continued construction and growth up and
down Preston Road to the impressive sights seen at the $5 Billion Mile, there
are cranes and “coming soon” signs dotting the sky every time you look up! A
little further north from the dirt that is traveling up and down the much buzzed
about, expensive mile along the Dallas North Tollway, lies the heart of our city,
where much growth and development is also rapidly taking place!

The dirt has long since been moved and ongoing construction has readily
prepared and finished a large, new multi-use building called “The Tower at
Frisco Square.” Frisco Square has also recently welcomed Ablon at Frisco
Square, a large, new apartment building. Grace Church is in full building
mode for their new facility and numerous restaurants are opening throughout
the space. The $5 Billion Mile might be just down the road, but it has not
overshadowed Frisco Square’s development in the past few years. The
astounding changes are notable, noticeable and pumping money into our
economy. The exciting operation is making citizens even more proud to call
Frisco home!

FRISCOSTYLE.COM FEBRUARY 2016 45

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46 ECONOMIC DEVELOPMENT

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THE PLACE TO BE AND BE SEEN Arts in the Square is a collaborative effort
As a long-time staple in our vastly-growing community, Frisco Square is a multifaceted, with the Frisco ISD. Proceeds go to the Frisco
master-planned development located at the intersection of Main Street and the Dallas Education Foundation and Frisco Family
North Tollway. Some people (as you may have heard recently) are referring to the inter- Services. During Music in the Square, families are
section as the “$1 Billion Intersection.” From homes and offices to retail, multi-family and invited to hang out on the Simpson Plaza lawn
municipal facilities, the quaint, yet quickly growing, development spans an area of some while listening to music performed by locals.
147 acres and neighbors Toyota Stadium, home of FC Dallas soccer and the future site
of the National Soccer Hall of Fame. Frisco Square already offers a wide variety of res- Provided by Frisco Square.
taurants, specialty shops, small business, boutiques and entertainment, conveniently lo-
cated within walking distance from one another! As most Frisco residents already know one of Frisco’s most popular destinations
from experience, locals can easily grab a burger at Jakes Uptown or sip on margaritas at for a night out or some family fun. Mark
Mattito’s before heading over to POParella’s, a specialty popcorn shop, for a snack while Flynt, the president of the Frisco Square
waiting for their movie to show at Cinemark Theatres. Visitors can even catch some live Property Owners Association, explains,
music at Espiritu Fine Wine, Ale & Spirits. We already seem to have it all, and so much “Although slower than anyone antici-
more is yet to come! pated, and due to the significant reces-
sion the country faced from 2007 to 2011,
Frisco resident Genny Black says that Frisco Square already provides the perfect at- Frisco Square has become, and continues
mosphere and environment for a fun date night. One can only imagine the new destina- to be, an excellent, family-friendly dining
tion options with all of the continuous growth! “My husband, Randy, and I love going to and entertainment venue. The ameni-
the Square for date night and we are always excited to try out the new restaurants and ties offered also attract residents for the
little shops. Our favorite thing to do is grab dinner to go and picnic on the lawn of Simp- multi-family projects and office tenants
son Plaza in the summertime, while we listen to the bands that are part of Music in the
Square,” she says. In addition to all of the great options for dining and entertainment, the
area is also home to facilities that are innovating and expanding all the time. Here you
will find the Frisco Public Library, the Heritage Village and Museum, the Frisco Discovery
Center and Black Box Theatre, the Sci-Tech Discovery Center, as well as offices for Collin
County and Frisco’s picturesque City Hall.

The evolution of Frisco Square through the years, although slow at first, has made it

FRISCOSTYLE.COM FEBRUARY 2016 47

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loved by long-time residents) with new,
unique businesses has really changed
the look and feel of Frisco Square. It has
quickly proven itself as a popular destina-
tion in North Texas -- one that residents
are proud to call their own. Mr. Flynt adds,
“Since the City of Frisco chose Frisco
Square to locate City Hall as the focal
point of the development, Frisco Square
has both the opportunity and the obliga-
tion to be a premier development. We
value our relationship with the City and
the developer to have a surrounding de-
velopment that is considered one of the
best life, work and play environments in
the metroplex.”

Frisco Square has quickly proven itself as a popular destination in North Texas -- one that residents are The evolution of Fris-
proud to call their own. Provided by Frisco Square.
co Square through the
for the office properties. Frisco Square has become one of the best-known mixed-use
developments in the Dallas/Fort Worth area, as a result of the numerous events in and years has made it one
around Frisco Square, like Christmas in the Square, Arts in the Square, Music in the
Square, soccer games, high school and college football games and concerts across the of Frisco’s most popu-
street at Toyota Stadium, along with many other city-sponsored events.”
lar destinations for a
At any given point in the year, Frisco Square is the place to be for quality entertain-
ment. The many events Mr. Flynt mentioned are part of what make Frisco Square so night out or some fam-
family-friendly and fantastically unique. Year after year, regardless of the growth and
changes in the area, these events return by popular demand. The annual Christmas in ily fun.
the Square holiday lights and music spectacular is one of the most popular Christmas
destinations in the metroplex. As you may have had the joy of experiencing this past Office and retail tenants are making
holiday season, the Square dons millions of dancing lights and extravagant Christmas the move to Frisco Square to join in on
decorations that create a truly magical feeling. This past Christmas, there was even an the fun and to make Frisco Square even
outdoor ice skating rink! In the spring, the Square hosts Arts in the Square, which is a better than it was before. In the past few
collaborative effort with the Frisco ISD. Proceeds go to the Frisco Education Founda- years, the addition of Cinemark Theatres,
tion and Frisco Family Services. The event features more than 120 of some of the best Jakes Uptown, Barre3, RocketFizz, NOLA
local and regional artists who sell their handmade creations. Visitors enjoy incredible Grill, Three Squares and Pizzeria Testa
art and can sit and relax by Simpson Plaza while listening to local musicians, watching have all brought unique and exciting
performing arts, enjoying interactive art activities and indulging in the food and spirits components, only adding to the variety,
available at the variety of award-winning restaurants on site. Frisco AP art and ceramics allowing patrons many options to enjoy a
teacher, Brook Buchanan, has participated in the exciting Arts in the Square event for family meal, get a workout in or shop for
the past couple of years. She shares, “I have been a part of Arts in the Square for the unique and exclusive items. Mr. Flynt says
past two years, and even in that short two-year period, I have seen much growth. The the growth in and around Frisco Square
festival itself has grown, and with each year, they have finessed the festival to function has helped the retail tenants, as well as
more effectively.” the restaurants, as sales are trending up-
ward. It is anticipated that the growth will
Throughout the summer, Frisco Square hosts Music in the Square on Saturday nights. continue as the surrounding areas prog-
Families are invited to hang out on the Simpson Plaza lawn while listening to great tunes ress toward full maturity. He adds, “We
and soaking in all that summertime brings with it here in Frisco. In addition to the more are very pleased and proud of the variety
advertised large events, there are also events like 5K walks/runs, parades and the ever- of dining and entertainment venues that
popular Frisco Rotary Farmers’ Market. Frisco Freedom Fest during the Fourth of July have joined us at Frisco Square, and are
showcases the local sense of American pride with fireworks and festivities and it helps committed to adding additional venues
local businesses continue to thrive during the summer months. that enhance the tenant, resident and pa-
tron experience.”
Like a good bottle of wine, Frisco Square has only gotten better and bolder through-
out the years. The task of merging all the previously mentioned events (that are so dearly THE NEW KIDS ON THE BLOCK
In addition to continued success and

48 ECONOMIC DEVELOPMENT

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The Tower at Frisco Square is a $35.7 million development that includes five stories and 173,157 square a building that has any artistic features to
feet of office and retail space, fronting Main Street with a brand new, five-story parking garage just to its the façade because the economics are so
south. important to the investors. We were able
to add a ‘tower’ element to the building
growth, the area around Frisco Square experienced much change recently, as it wel- and design something that is unlike any-
comed its newest development project, The Tower at Frisco Square. The Tower at Frisco thing in the city of Frisco. The city lead-
Square is a significant addition to the area! It offers retail and office space, along with ers have done a terrific job in creating a
a new, fresh look to the surrounding architecture. The Tower at Frisco Square is a $35.7 city unlike any other in the metroplex; the
million development that includes five stories and 173,157 square feet of office and re- land use planning, the size of schools in
tail space, fronting Main Street with a brand new, five-story parking garage just to its the school district, the right mix of com-
south. The building was developed by Encore Office LLC in partnership with Wolverine mercial versus residential tax base, the
Interests, which acquired the land to de- forward thinking fire department and the
velop the mid-rise office building for Gear- list goes on and on. I am proud to be as-
box Software. Mr. Flynt is encouraged and sociated with that kind of quality people
excited about the addition of The Tower at and honored to be a part of it. It is truly a
Frisco Square, as it is an important addition great place to live (and work).”
to the area for many reasons. “The fact that
a major tenant, Gearbox, has chosen to lo- Amidst the excitement and talk of the
cate its headquarters in The Tower validates $5 Billion Mile, Mr. Leslie credits our city
that Frisco Square is a viable large tenant leaders’ planning with the momentum
alternative to all of the development to the that Frisco Square and The Tower at Fris-
south. Additionally, the ground floor retail co Square have gained and continue to
space provides additional restaurant and gain. He explains, “I certainly appreciate
retail options for tenants, residents and pa- all of the hype around the $5 Billion Mile
trons of Frisco Square,” Mr. Flynt explains. and the message the City has created
“The Tower parking garage, along with the around it. The activity there simply shows
adjacent public parking garage, will provide how terrific the city leaders have been in
visitors multiple covered parking options when they visit Frisco Square.” planning the community and the attrac-
tiveness it has to so many users around
Regarding the vision for The Tower at Frisco Square, Wolverine Interests’ managing the country. That being said, the timing of
partner, Jim Leslie, shares, “We have worked closely with the leaders of the City to come absorbing all of the announced develop-
up with a plan that will create a vibrant city center that all of the residents can be proud of. ment in that mile will take close to a gen-
We continue to attract the appropriate occupancy to create a strong sense of place you eration to finalize. The Cowboys’ move
would expect to experience somewhere in Europe. We were trying to create something will be exciting and will bring some excit-
that would be attractive for the next generation to be a part of, not only working, but the
entire experience. It was important the architectural quality fit with the ‘old world’ theme ing buzz to all of
we were trying to create, as well as have a 24-hour feel to it. It is hard, today, to design North Texas. I be-
lieve the intersec-
tion of Main Street
and the Tollway
will be much more
the lifeblood of the
community, as so
much is there now,
and it continues to
show momentum
as the center of all
of the meaningful
city activity. The
Tower at Frisco
Square is simply
one more piece of that puzzle.” Mr. Les-
lie adds, “The activities and development
have been very thoughtful and consider
the human element in all of the plans. As
compared to Victory Park in downtown
Dallas, we have not lost the scale of build-
ings to the human element. The area is
very warm and has many things to attract
people (Toyota Stadium, City Hall, Cin-

50 ECONOMIC DEVELOPMENT

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