Maximum Payoff Guide for Sellers

THE MAXIMUM PAYOFF

GUIDE
FOR SELLERS
100’s of resources to help you make
money when you sell your home

ESSENTIAL

SELL YOUR HOME AT THE TOP OF THE MARKET!

THE MAXIMUM PAYOFF 910.619.1533

GUIDE BenEisenbergGroup.com
FOR SELLERS

For most people, the sale of their home is the most important
financial transaction of their entire life.

Who you select to represent you in this transaction can have a
tremendous effect when it comes to getting what you deserve from
the sale of your home. The information in this guide will help you
make the right choice in a Realtor. A Realtor that will do all they can
for YOU.

Many Realtors think their most important job is satisfying the
customer. We do not believe in working with customers; we believe
in taking care of our clients. What is the difference?

CUSTOMER:
A person who purchases a good or service from another

CLIENT:
A person that depends on the protection of another

Many agents strive for customer satisfaction, but on our team,
satisfaction is not enough. We work constantly to improve our
systems and processes. And as a result, we go well beyond the
standard level of service provided by most Realtors. We’re obsessed
with serving our clients in a way that leaves them feeling thrilled by
our team, not merely satisfied by it.

The Ben Eisenberg Group is built on a strong foundation of core
values and purpose. We operate in a fun, exciting and challenging
environment that helps all of us achieve our goals. Each of our staff
members and agents are dedicated to teamwork, self-improvement,
positive attitudes and most importantly, a passion and drive to
surpass the expectations of every client who does business with us.

Our main objective is to provide you as a seller: the most amount
of money, in the least amount of time and with the fewest hassles.
Our unmatched expertise, phenomenal service, and aggressive
marketing allow us to achieve that goal time and time again with
our clients.

There are many factors involved in selling a home, but it really boils
down to four things: Aggressive marketing, a sound pricing strategy,
knowing the numerous options that are available to you, and finally,
having an agent who is fully invested in your best interests. This
guide will go over all of those elements in great detail, so grab a cup
of coffee, kick your feet up, and prepare to be blown away!

WHAT ARE YOUR

GOALS
WHEN SELLING YOUR HOME

THAT MY HOME WILL SELL!

That it sells in a reasonable amount of time.
That the whole process is smooth and enjoyable.
That I receive consistent communication.

910.619.1533 | BenEisenbergGroup.com

54.1%

OF HOMES EXPIRE OR ARE WITHDRAWN

IN TODAY’S EVER CHANGING REAL
ESTATE MARKET, YOU NEED EVERY
POSSIBLE ADVANTAGE TO SELL YOUR
HOME FOR TOP DOLLAR.

This year, less than 50% of the homes listed have sold. That
means your Realtor, their track record and their experience are
more important than ever.

We study the market daily so we can help advise our clients
to make the best decisions, opt for the most effective
improvements and set the best price that will attract the most
potential buyers. These are 4 the major factors that affect
your sale:

LOCATION

CONDITION

PRICING STRATEGY

EXCEPTIONAL MARKETING

We cannot change your location, but we can do is advise about
how your home can show in the best condition possible. We
can also expertly help you price your home correctly. Finally,
we will provide you with the most proven marketing strategies
in the business.

Selling one of your largest investments is a huge step and the
right Realtor can make the process quick and easy. Don’t list
your home with someone who will let it expire, hire the Realtor
that will get it sold in the least amount of time for the most
amount of money!

910.619.1533

BenEisenbergGroup.com

HOW TO RECOGNIZE

INEFFECTIVE
REAL ESTATE PRACTICES

REAL ESTATE HAS BEEN PRACTICED FOR OVER 100 YEARS AND THIS IS
THE WAY MOST AGENTS OPERATE TODAY...

• Advertise themselves These traditional methods in real estate have
• Place a sign in your yard proven less and less effective as times have
• Create a flyer for your property changed. In today’s market, you need an
• Post your listing on the MLS expert with the knowledge and experience
• U se an unpredictable SHOTGUN to get your home sold. We utilize the latest
technology, consumer innovations and a
marketing approach unique team system to market your home for
• Try an Open House all it is worth and get you what you deserve.
• Price your home based on CMA
• U tilize an OUTDATED Comparative THINK ABOUT THIS

Market Analysis Would you entrust your life to a surgeon
• Provide you with no communication who only had 11 successful surgeries
and still practices with equipment and
knowledge from 1950?

If you and your family were about to
vacation overseas, would you trust a
pilot who flies just once or twice a year
and who doesn’t understand the proper
way to use aviation technology?

In Real Estate, there are well known
facts about how most agents conduct
business. The pitfalls are typical
and unfortunate.

MOST AGENTS…

Promise too much, to too many
customers and therefore lose focus.
Have little or no support staff and end
up wasting time, energy and money.
Sell very few properties due to lack of
efficiency. Have very limited resources.

910.619.1533 | BenEisenbergGroup.com

WHY HOMEOWNERS

DON’T

GO BACK TO THE SAME REAL ESTATE AGENT

ACCORDING TO THE NATIONAL ASSOCIATION “Ben is on YOUR side!
OF REALTORS PROFILE OF HOME BUYERS AND We contracted with
SELLERS, 69% OF ALL HOMEOWNERS DO NOT
GO BACK TO THE SAME REALTOR! WHY? another realtor for a year
and even extended that
• Lack of Communication contract an extra month.
• Too many promises, nothing delivered We had no results which
• Little to no marketing of my home
• Priced my home unrealistically was very frustrating.
• Hard to get in contact with We were tired of the
• No advice on how to stage my home process and considered
• Less experienced than what they appeared just giving up for awhile.
• Most buyers they brought weren’t qualified We met Ben and were
• Lack of professionalism immediately impressed
• Failed to keep me up to date on the market with his knowledge and
• Didn’t show my home professionalism. He had
• Too busy for me showings scheduled
• Didn’t listen to what I wanted constantly and provided
• Poor negotiating skills feedback on all of them.
• Sold my home for too low a price Our listing had a presence
• Left out important details everywhere! Ben sold
• Lack of representation our home in LESS THAN
• Too pushy TWO MONTHS! He helped
• My home never sold us with the process of
• Didn’t do anything I couldn’t have done purchasing/building our
beautiful new home and
was available and present
through moving day!”

– Heather I.

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BenEisenbergGroup.com

CRITICAL 910.619.1533

QUESTIONS BenEisenbergGroup.com

YOU MUST ASK YOUR REALTOR

It’s important to know the track record of the agent who is going to
take care of one of your largest investments. Ask another Realtor these
questions to see who will do the most for you!

Where does your Team Rank in Wilmington? ...........................................................................................Top 5%
How many combined years of experience on your team? .................................................................Over 30

years
What is your list price to sales price ratio? ...........................................................................................Over 97%

(vs 92% for avg agent)
What percentage of your listings sell? ................................................................................................... Over 80%

(vs <50% for avg agent)
How many home buyers are you working with? ..............................................................................Over 1,500

currently in our system
How much do you spend on marketing each month? ................................................................... $4,000 (vs

<$200 for avg agent)
On average, how long does it take a listing to sell? ...................................................................... 30 days (vs

120+ for avg agent)
Do you have a partnership with a top ranked lender in Wilmington? .................................................... Yes
How many homes will you sell this year? ................................................................................................ Over 100
Are you FULL TIME? .................................................................................................................................................. Yes
Do you specialize in existing home sales? ......................................................................................................... Yes
How many staff do you employ? ............................................................................................................................. 5+
Do you have a marketing plan with you right now? ...................................................................................... Yes
How many steps are there in your marketing plan? .......................................................................................151

complete steps
Do you have a Prospect Management System? .............................................................................. Yes, One of

the best
Are you an Expert Negotiator? .............................................................................................................................. Yes
Do you control marketing or does your broker? ........................................................................................ I am a

broker and Team Leader!
Can you sell my home? ..............................................................................................................................Absolutely!
How soon can you start? ....................................................................................................................................... Now!

OUR 910.619.1533

TEAM CONCEPT BenEisenbergGroup.com

WORKS FOR YOU

LISTING AGREEMENT SIGNED THE BENEFITS OF OUR TEAM CONCEPT

LISTING COORDINATOR LISTING AGENTS
MANAGES FILE
›› Professional, licensed, full-time Brokers handling the
AGGRESSIVE MARKETING listing of your home
SYSTEM IMPLEMENTED
›› E xperienced Brokers handle all negotiations
BUYER CONTACTS OFFICE ›› U pload photos, create virtual tours, make highlight

FULL-TIME AGENT TAKES CALL sheets and input listing onto multiple websites
and the MLS
BUYER QUESTIONS ANSWERED ›› 2 4-hour recorded message
AND SHOWING ›› M anage marketing programs
›› M anage any listing questions and detail
APPOINTMENT SET
CLOSING COORDINATORS
YOUR BROKER HELPS YOU
NEGOTIATE A CONTRACT ›› P rofessional, full-time closing coordinators handling
the sale of your home through transfer of title
BROKER NEGOTIATES
ANY REPAIRS ›› D aily contact with Lenders, Title Companies,
Inspectors, Agents, Loan Officers, etc.
CLOSING COORDINATOR
MANAGES FILE AND WORKS WITH ›› S chedule and follow-up with appraisals
›› H and over the keys to the new buyer!
LENDER AND ATTORNEY
LEAD MANAGEMENT SYSTEM

›› F ull-time lead coordinator
›› N ever miss out on possible buyers
›› G et qualified buyers into your home and making offers!
›› E nsures buyers are pre-approved for loan

DEAL IS COMPLETED AND
TRANSFERS SEAMLESSLY

ONE DAY
LISTING GUARANTEE

What’s your biggest fear when you list your
home with a real estate agent? It’s simple.
You worry about being locked into a lengthy
listing agreement with a less than competent
real estate agent, costing your home valuable
time and exposure on the market.

Well, worry no more. The Ben Eisenberg Group takes the risk and
the fear out of listing your home with a real estate agent. How?
Through the One Day Listing Guarantee.

WHEN YOU LIST YOUR HOME THROUGH THE BEN EISENBERG
GROUP ONE DAY LISTING GUARANTEE.

›› You can cancel your listing anytime.
›› Y ou can relax, knowing you won’t be locked into a lengthy or

binding contract.
›› E njoy the caliber of service confident enough to make this

offer to you.
›› No hassles. It’s easy.

It takes a strong belief in the quality of one’s service to make
this kind of stand, but Ben Eisenberg never settles for less than
the highest standards from himself and his staff of real estate
professionals. He is confident you will be happy with his service
and results. That’s the simple truth.

The Ben Eisenberg Group always stands behind our service
because we believe you deserve “Excellence, pure and simple.”

If at any time you no longer want us
to market your property, you may cancel

the listing and pay nothing!

910.619.1533

BenEisenbergGroup.com

OUR PROVEN 910.619.1533

VIP SELLER BenEisenbergGroup.com
PROGRAM

OUR 151 STEP VIP SELLER PROGRAM HAS ENABLED US TO SELL 100s
OF HOMES FAST AND FOR MORE MONEY OVER THE PAST FEW YEARS.

›› In-depth marketability consultation VPIRPOSGERLALEMR
151 STEP SYSTEM
›› A dvise you on “staging” your property for
prospective buyers

›› P rofessionally measure and create a detailed floor
plan for added exposure

›› H ave professional photographs taken of your home
to highlight the various marketable aspects to draw
buyers to your property from MLS, listing sheets,
postcards & the internet

›› Install highly visible yard signs for
maximum exposure

›› W e collaborate with Showing Time, which provides
immediate notifications and feedback from agents
for every showing

›› Utilize “IVR” technology – a direct link to any
mobile phone with property information straight
from the MLS

›› Create a virtual tour of your home to be placed on
multiple websites and the MLS

›› A dvertise your property on 100s of websites such
as, Zillow.com, Trulia.com, Realtor.com, Homes.
com, Google, Yahoo, etc., exposing the home to
thousands of potential buyers daily

›› E xpose your home to millions of people through
our Network

›› Keep you updated with an activity report of the
market conditions in your neighborhood

SELL YOUR HOME ESSENTIAL

AT THE TOP OF THE MARKET!

PRICING YOUR HOME FOR 910.619.1533

MAXIMUM BenEisenbergGroup.com
VALUE

WHAT ABOUT ALL THE MONEY WE’VE PUT INTO THE HOME?

In reality, it’s rarely possible to recover all the value from an improvement. Consider the questions.
The final question determines how many buyers would attach the same value to an improvement
that you as the owner would. In most cases, very few buyers value your improvements as you do.

›› W hen were the improvements made?
›› A t that time were you planning to sell or stay?

$ ›› If you had known then that you were going today,
would you still have made improvements?
›› If the improvements were removed, what percent
of today’s buyers would put them back and pay
what you did?

SHOULDN’T I EXPECT TO GET OUT OF THE PROPERTY THE
COST OF WHAT I PUT IN IT?

A builder sold the first home below which included a $20,000 well, for $400,000. A similar home
was built next door, but the well went through harder rock and to a deeper water table, so the well
cost $40,000. How much is this home worth? $400,000. Even though the builder has an additional
$20,000 in the cost of building it.

According to the principle of substitution, value is determined not by what a seller puts IN a home,
but by what a buyer gets OUT of the home — in both cases they get water.

VALUE – $400,000 VALUE – ???

PRINCIPLE
OF

SUBSTITUTION

WELL COST $20,000 WELL COST $40,000

PRICING YOUR HOME FOR 910.619.1533

MAXIMUM BenEisenbergGroup.com
VALUE

HOW DOES THE PROPERTY IN YOUR NEIGHBORHOOD AFFECT
THE PRICE YOUR HOME?

Value of a larger home is REDUCED by the Sometimes owners will brag that their home
influence of smaller surrounding homes. is the “biggest on the block” as a way of
puffing value.
Value of a smaller home is INCREASED Actually, when a property is oversized for
by the influence of larger surrounding homes. the neighborhood, it often experiences the
adverse effects of regression — the value
HOW CAN THE CORRECT PRICE is reduced through the influence of less
ATTRACT BUYERS? expensive homes.
In contrast, progression demonstrates
Think of it in terms of this simple illustration. that value can be increased by the more
When the magnet (price) is too high, it expensive surrounding homes.
doesn’t attract buyers (steel balls). As the
magnet moves closer to market value, it YOUR PRICE IS LIKE A MAGNET.
attracts buyers in that price range.
QUALIFIED
As you move your price closer to market, BUYERS
it will reach the point at which it attracts
buyers and produces a sale. A PRICE CLOSER TO MARKET VALUE
ATTRACTS MORE BUYERS.

PRICING YOUR HOME FOR 910.619.1533

MAXIMUM BenEisenbergGroup.com
VALUE

WHAT EXTERNAL FACTORS AFFECT THE VALUE EXTERNAL
OF A HOME?
INFLUENCES
A common mistake that many owners make is to focus solely on ON VALUE
their home when determining value. Yet in dynamic markets, many
influencing factors are completely out of their control. Interest rates
New listing
We’ve witnessed recent dramatic market change in which the
economy, interest rates and financial Area competition
markets have negatively affected values. Local economy
Builder offerings
The simple act of a neighbor reducing a price can lower street Neighbor’s price
values. A subdivision of new construction can lure buyers away
from existing homes and lower their value. ?$?

WHAT ABOUT INTERNAL INFLUENCES ON INTERNAL
HOME VALUE?
INFLUENCES
The classic determinants of value are the intrinsic characteristics ON VALUE
of location, size and amenities. The cliché “the three most
important factors of value are location, location, location” has Location
basis in fact. Size

Again, many sellers cite their home’s amenities and conditions as a Amenities
reason to overprice. Condition

?$?

PRICING YOUR HOME FOR 910.619.1533

MAXIMUM BenEisenbergGroup.com
VALUE

CODEPENDENT PRICING. Codependency is a behavior in which a
party engaging in dysfunctional behavior
OVERPRICING YOUR HOME stays the same while the codependent
ANTICIPATION OF A LOW OFFER. “enabler” changes their behavior to
compensate. In this case, the buyers are
OVERPRICE the dysfunctional party making low offers,
COMPENSATION but the seller overprices to compensate.
Sellers say:“But I know the buyers will
MARKET VALUE offer low so I’m just going to raise the
price so we end up at market value.”

ANTICIPATED By doing this, sellers end up with an
LOW OFFER overpriced home that doesn’t sell, while
buyers continue on with their lives. Price
YOU HARM YOUR OWN MARKETING EFFORTS properly and you’ll get the buyers to
BY APPEALING TO THE WRONG BUYERS. change their behavior.

YOU DON’T WANT TO BE A
PINBALL LISTING.

CODEPENDENT PRICING.

You don’t want to become a ‘Pinball Listing’. In BUYERS BOUNCE OFF OVERPRICED
a pinball game the ball bounces off bumpers HOMES MAKING OTHER HOMES
(overpriced homes) to scoring positions (properly APPEAR MORE ATTRACTIVE.
priced homes).

Buyers ‘bounce’ off an overpriced listing into
properly priced homes instead.

If your home is overpriced, it makes the others look
better and may help the competing homes sell first.

PRICING YOUR HOME FOR 910.619.1533

MAXIMUM BenEisenbergGroup.com
VALUE

WHY NOT TRY A HIGHER PRICE FOR A COUPLE OF WEEKS?

ACTIVITY

TIME If you knowingly chose to overprice your
home, you would be overpriced during
DON’T OVERPRICE YOUR HOME DURING the period of highest potential for buyer
THE PERIOD OF HIGHEST ACTIVITY, ONLY activity. You would then lower the price
TO LOWER THE PRICE AFTER THE BUYERS after buyers have already seen your home
and decided not to preview it.
ARE GONE.
Price it right during the initial phase of
exposure in order to capture the best
buyers.

THE BENEFITS OF PRICING YOUR ADVANTAGES OF PROPER PRICING
HOUSE TO SELL.
• FASTER SALE
Remember your last move? How long was your • LESS INCONVENIENCE
home on the market? What was it like to keep your • INCREASED SALESPERSON
home ready for showings all the time?
RESPONSE
Did you know that up to 60% of sales are generated • MORE INTERNET RESPONSE
by cooperating agents? Overpricing will deter • BETTER SIGN AND AD RESPONSE
them showing it to their prospects. Proper pricing • AVOIDS BEING “SHOPWORN”
increases the response we get from the internet. • ATTRACTS HIGHER OFFERS
• MEANS MORE MONEY TO SELLERS
When a home is priced right, buyers get excited and
make higher offers.

GETTING HOMES

SOLD

HOW IMPORTANT IS THE NUMBER
OF HOMES YOUR REALTOR SELLS
PER YEAR?

Success in Real Estate equals getting homes sold. The
track record of your Realtor is the only measure for future
performance.
What the average Realtor sells in a year, The Ben Eisenberg
Group sells every few weeks.

100+

3-4 The Ben Eisenberg
Group
Average Agent
3-4 homes 100+ homes per year
per year

910.619.1533

BenEisenbergGroup.com

GETTING YOU MORE

MONEY

WHEN YOU LIST YOUR HOME, HOW
CLOSE WILL IT SELL TO THE ORIGINAL
ASKING PRICE?

When you hire us to market your home and negotiate your
contract, we will net you MORE MONEY for your home than
other Realtors in the greater Wilmington area.

97%

92% The Ben Eisenberg
Group
Average Agent

We focus on Proven Principles for selling Real Estate for
more money than the average agent. Our proven, repeatable
marketing system will get your home sold for the most amount
of money, in the least amount of time and with the least amount
of hassles.

910.619.1533

BenEisenbergGroup.com

EFFECTIVE
CLIENT DEVELOPMENT

MANY AGENTS DO A DECENT JOB OF
MARKETING HOMES ONLINE AND IN PRINT.
HOWEVER, ACCORDING A NAR REPORT, THE
AVERAGE RESPONSE TIME TO AN INTERNET LEAD
IS 16 HOURS… AND 32% OF ALL LEADS NEVER
GET ANY RESPONSE TO AT ALL!

Our websites convert interested buyers into hot leads at
a rate that quadruples the industry average. We generate
over 300 internet buyer leads every month. That’s why lead
response is just as critical to having buyers view your listing.

We employ 3 full-time buyer specialists to immediately
respond to incoming calls from potential buyers. Our lead
response time is typically under five minutes within the hours
of 8am-9pm, seven days a week. Our buyer specialists also
make outgoing calls to prospective buyers daily. Our proven
system not only attracts buyers, our timely response to
buyers plays a huge role in the sale of your home.

SELLER BENEFITS
Our lead conversion system will bring

you more interested and qualified buyers.
We have leads sent to our agents via text
message as soon as they are received for
immediate response.

BUYER BENEFITS
Potential buyers have complete access

to see any home while getting the
answers they want quickly. With our lead
conversion, buyers get the response they
need to make the decision to buy.

910.619.1533

BenEisenbergGroup.com

A GUARANTEED

MARKETING
APPROACH

OUR TEAM APPROACH EMPLOYS PROVEN SYSTEMS AND RESOURCES TO
AGGRESSIVELY MARKET AND SELL YOUR HOME.

Why? Because we work in an environment that ADVANCED PROPERTY MARKETING SYSTEM
demands quality service and guaranteed results. Our exclusive marketing system is built and
Therefore, we expertly handle every detail from designed around the principles that govern
initial contact to closing. Each person on the best practices in other industries. By applying
team has a specific responsibility to you, our these principles, we are able to maximize the
client, in the process of selling your property. saleability of your property.
Our team approach makes the possibility of
getting your home sold fast, and for top dollar, PROFESSIONAL COPY
a REALITY. As critical marketing professionals we recognize
the need for professional copy, this best conveys
EXPERT ADVISORS the beauty and emotion of your home. That is
Based on our industry research surrounding why we only use the most professional copy in
indisputable laws of selling real estate in a new all of our advertisements.
market, our system focuses on critical points
and marketing that ensures your home sells for EXPERT NEGOTIATORS
the highest price during the peak marketing All of the marketing in the world is useless if we
time frame. can’t successfully negotiate a win–win deal for
all parties, especially you, our client. By ensuring
it is a win–win situation, we increase all parties
commitment to a successful closing.

SOCIAL & MULTIMEDIA MARKETING SYSTEM
We all understand that social media has
overtaken traditional internet traffic, in it’s
effectiveness to reach the consumer. This means
better exposure for our clients’ homes. We are
prominent on all of the top social platforms
where 90% of your audience is.

910.619.1533 | BenEisenbergGroup.com

ADVANCED

BUYER
LEAD MANAGEMENT SYSTEMS

BUYER DASHBOARD Our Innovative “Buyers-In Waiting”
Program gives buyers priority
access to hot new listings that
match their home buying criteria.

Our “leads by price point” and
“Hot leads” allow us to find buyers
registered in our database that may
be a potential fit
for your home.

With our dashboard of registered
buyers we can see if any buyer who
has visited our site has EVER
showed interest in your home.

BEST FIT LEADS
Tracking Buyers
at your pricepoint

910.619.1533 | BenEisenbergGroup.com

WE MAXIMIZE

EFFECTIVE
REAL ESTATE WEB TECHNOLOGY

THE INDUSTRY’S LEADING LEAD
SYNDICATION SITE.

In order to obtain the farthest reach for your home, we utilize
the most advanced syndication networks such as List Hub. Your
home will be syndicated to 100’s of national sites including Zillow
& Realtor.com when you list with The Ben Eisenberg Group.

97%

“I highly recommend Ben Eisenberg. We chose him 910.619.1533
solely on the fact that he was the agent for a home
very similar to ours that sold very quickly. We were BenEisenbergGroup.com
very impressed with his energy, knowledge and
professionalism. He was readily available and kept
us well informed with every step of the sale. He
is an incredible negotiator which was essential in
dealing with our first time and young buyer”
– Deborah S.

INTERNET
MARKETING & ECARDS

PAID ADS AND ECARDS PROFESSIONALLY
DESIGNED FOR YOU.

TRACK SENT TO
VIEWS OVER 4,000
AGENTS

AD REACH OUR MARKETING
We pay for ads that • Our Marketing
get you the highest
is designed to
click-thru rate MAXIMUM exposure
for your home.

• W e spend 10 times
more money to
market your home
than average
agents.

• 9.58% click through
rate. Average agent
gets 2%.

910.619.1533 | BenEisenbergGroup.com

MAXIMIZING

SOCIAL MEDIA
REAL ESTATE MARKETING

910.619.1533

BenEisenbergGroup.com

MULTIPLE

LISTINGS
DONE RIGHT!

When we post your property on local MLS systems, we make sure
the description is engaging and the photos present your property
in its best light. We have our own professional photographer
and experienced graphic designer on staff to assure that your
property is shown in the best possible light right from the start.
We get it done right!

OUR PHOTOGRAPHY

97%

PHOTOGRAPHY FROM AVERAGE AGENTS

910.619.1533

BenEisenbergGroup.com

PROFESSIONAL

PHOTOGRAPHY
MAKES A DIFFERENCE

OTHER THAN THE PRICE, THE MOST IMPORTANT THING TO
SELL YOUR HOME IS PHOTOGRAPHY!

We have professional photographs taken of your home to highlight the various marketable aspects
and complete floor plan for added exposure in ads, highlight sheet and the internet.

910.619.1533 | BenEisenbergGroup.com

PREPARING
YOUR HOME FOR PEAK SHOWING CONDITION

ENSURE THAT YOUR PROPERTY SHOWS AT ITS VERY BEST! YOUR HOUSE IS
BEING “INTERVIEWED” BY THE POTENTIAL BUYER. USE THESE TIPS TO ENSURE
THAT YOUR HOME’S BEST FEATURES ARE DISPLAYED.

CURB APPEAL BEDROOMS
• Keep grass mowed • M ake beds and smooth bedspreads
• De-weed flower beds and trim shrubs • P ut away clothes and shoes
• Front door (painted not chipped) • S tore any personal items ( jewelry, bills, etc.)
• Remove cobwebs on front porch • K eep top of dresser cleaned off
• D on’t have excess items around the sides of
ENTERING HOME
• K eep entryway clear. Remove any shoes or rooms
• C lean out closets and organize them
accessories from walkway
• H ave a rug for buyers to wipe their feet on BATHROOMS
• F ill the house with pleasing scents, such as • K eep towels hung up
• K eep sink counters cleared of items - put
potpourri or air fresheners, but keep as subtle
as possible - nothing too overwhelming excess items under sink
• K eep toilet bowl clean and lid down
KITCHEN • S howers, tubs and sinks are very important to
• K eep counter tops clear of clutter and items
buyers. Try to remove water stains and lime
that can be stored in cabinets buildup
• K eep all dishes washed and put away
• C lean appliances LAUNDRY ROOM
• S tore food items out of sight • K eep appliances clean and cleared
• C lean around faucet for rust and deposits • O rganize dirty laundry and keep out of sight
• K eep sink clean
• W e recommend the use of Old English on as much as possible

wood cabinets to diminish scratches and help EXTERIOR
them look new again • P orches, steps, balconies and patios should be

FAMILY/LIVING/GREAT ROOM uncluttered, swept and in good condition
• K eep coffee and end tables cleared off • G ates, fences, sheds and other outer buildings
• R emove excess furniture to make the room
should be cleaned repaired and painted
look larger • Clean and repair all gutters and downspouts
• O rganize clutter (toys, magazines, • Keep toys and sports equipment put away
• If you have a pool - keep it sparkling
newspapers, etc.)
• K eep furniture dusted and mirrors cleaned FINAL TOUCHES
• C lean carpets
DINING ROOM • K eep trash cans emptied
• R emove extensions from tables if not needed • K eep pet boxes clean and fresh
• O pen blinds to let light in
to make room appear larger • T urn lights on throughout the home
• P lace seasonal centerpiece on the table
for showings

910.619.1533 | BenEisenbergGroup.com

WE INSTALL

MULTIPLE
YARD SIGNS

• With multiple signs in your
yard, we are able to attract more
drive-by buyers and help them
with their home search and
financing options immediately.

910.619.1533

BenEisenbergGroup.com

MULTIPLE PROFESSIONAL

PROPERTY
PHOTOS!

WHEN SEARCHING FOR A HOME,
BUYERS MAKE DECISIONS
BASED ON WHAT THEY SEE.

If your home is being advertised without enough property
photos, it is overlooked 75% of the time. Buyers want to see what
they are getting and the more pictures they see, the better. You
can have the best description in the world but without pictures,
your property will not sell. We have a professional photographer
and graphic designer on staff.

We understand how buyers think and where they look to find
their perfect home. 94% of buyers begin their search for homes
on the internet and most search through pictures before reading
descriptions. We know buyers will stop and look at multiple
professional photos. It’s important to understand what the
buyer is looking for and we want to show them every aspect of
your home.

BENEFITS TO SELLERS

We post multiple property photos in all of our internet advertising
as well as on property brochures to give buyers the full spectrum
of your home.

By posting the maximum number of photos on the MLS, we get
buyers and other realtors interested in YOUR property.

We’ll take photos inside and out to show what your home has
to offer.

BENEFITS TO BUYERS

Buyers get to see your home from every aspect through
the multiple photos posted online.

Buyers are more apt to see a home in person after liking
what they see online.

910.619.1533

BenEisenbergGroup.com

QUALITY LEAD

CONVERSION

PROBLEM

Even if an agent markets homes online and in print, their
lead response process is just as critical to getting buyers to
ultimately view their listings. NAR reports that the average
response time to an internet lead is 16 hours with 32% of
all leads never being responded to at all! Is this how you
would want interested buyers treated when inquiring about
your home?

SOLUTION

Our revolutionary websites convert interested buyers into
hot leads at a rate that quadruples the average website.
We generate hundreds of internet buyer leads and sign
calls each month. The Ben Eisenberg Group has a team of
buyers agents taking incoming calls from and prospecting
for buyers. Our lead response time is typically under five
minutes within the hours of 8am-7pm, seven days a week.
Our system for attracting buyers plays a huge role in the
sale of your home.

SELLER’S BENEFITS

• O ur lead conversion program will bring you more
interested and qualified buyers.

• W e have leads sent to our agents via text message as
soon as they are received for immediate response.

BUYER’S BENEFITS

• P otential buyers have complete access to see any home
while getting the answers they want quickly.

• W ith our lead conversion, buyers get the response they
need to make the decision to buy.

910.619.1533

BenEisenbergGroup.com

BUYER’S

ADVANTAGE
PROGRAM

PROBLEM

Did you know 90% of home buyers are not interested in the home
the Realtor wants to show them? That’s because usually it’s the
real estate agent who picks the homes the buyer will view, and
that is a waste of everyone’s time.

SOLUTION

When we talk talk to prospective buyers, they are entered into
our client database along with their home buying criteria. Our
unique computer system sends potential buyers the information
on homes that match their criteria as soon as the property
becomes available. We regularly contact a large group of buyers,
many of whom are potential purchasers of YOUR PROPERTY.

SELLER’S BENEFITS 97%

• Y our home is in front of a large group of qualified buyers that
are very interested in purchasing.

• T he emails to our “Buyer Lead Program” group are very select
and represent a powerful way of representing your home to
this group.

• T his service builds buyer loyalty, giving us serious prospects to
bring through your home.

• W e work with buyers to ACTIVELY sell your home.

BUYER’S BENEFITS

• B uyers receive regular updates on all the homes that match
their criteria.

• A fter previewing the material, buyers can select which homes
they are interested in viewing.

• T he service is absolutely FREE and obligates buyers to nothing.
We even offer buyers of your home a Buyer Satisfaction
Guarantee.

910.619.1533

BenEisenbergGroup.com

910.619.1533 AMAZED AND

BenEisenbergGroup.com DELIGHTED
CLIENTS

WHAT OUR CLIENT’S ARE SAYING:

“After my for sale by owner contract fell through, I listed
with Ben Eisenberg and we got a CASH offer within 6
weeks and closed in less than 30 days!”
– Amy T.

“As the President of McAdams Homes, I have had the
opportunity to work with several Realtors over the years
in Wilmington. Over the past two years, Ben and his team
have represented our company in all of our residential
real estate transactions. Because of Ben’s efforts, last year
was a record sales year for McAdams Homes as Ben and
his team successfully sold 100% of our inventory! In fact,
many of our homes sold in less than 30 days..it was truly
amazing! I have witnessed first hand how Ben’s knowledge
and expertise of our local market, aggressive marketing
campaigns and unwavering integrity have translated into
more sold homes for our company! I feel very fortunate
that we have Ben on our side when it comes to selling our
homes and look forward to working with him and his team
for years to come!”
– Adam S.

“When it comes to real estate in Wilmington and
surrounding areas, Ben Eisenberg should be anyone’s
first choice. Ben sold my home faster than I could
have imagined and not only started my home on the
market at a fair price, but delivered a higher sale price
than I expected with great negotiating. His aggressive
marketing techniques brought on a frenzy of showings
for my home, and he really went the extra mile to make
sure I received what I deserved. Ben also found me a
great property to replace mine when the home I wanted
to purchase went off the market just as I was making an
offer. He is a great agent and went above and beyond
from start to finish.”
– Kristen D.

THE BEN EISENBERG GROUP

RE/MAX ESSENTIAL

910-619-1533

1650 MILITARY CUTOFF RD, SUITE 100
WILMINGTON, NC 28403

B E N E I S E N B E R G G R O U P.CO M