THANIDA K.
PATIENT ID (LIMITED) FUNKY OF RAGSTOCK
expires 01/2022
Patient ID #720202
DOB: 16/10/20
Sex:
esoteric equality
GUERRILLA VETEMENTS
Employee Name
Employee Title
Employee ID: 72765343278
CONTENT # MARKETING
# RESUME AND CV 0.5 GURRILLA (rebrand marketing and collection desihn)
# WORK EXPERIENCE 0.6 VETEMENTS (fashion merchandising)
# FASHION DESIGN 0.7 OCCULT SANCTUARY (new brand creating)
0.1 THE GROTESQE (creative wear) # EDITORIAL FASHION AND ACCESSOIRES
0.2 ESOTERIC EQUALIY (womenswear)
0.3 FUNKY OF RAG STOCK (menswear)
0.4 POTEADO THE ART OF THE CHARRO (occasion: casual party)
THANIDA KIJKUSOL.
ABOUT ME
39/1 Sukkumvit11 Klongtoey Nua Wattana,
Bangkok, Thailand 10110
Contact:
(T) 0953697144
Email [email protected]
Website (instagram) https://www.instagram.com/g2sss/
EDUCATION Wattana Wittaya Academy
Hight Scool
2012 - 2018
Chulalongkorn University
2019 - PRESENT Undergraduated Majoring in Fashion Design, Faculty of Fine&Appiled Arts
CAREER OBJECTIVE
An imaginative and ambitious student who seeks new experiences in Visual Merchandising with a the Visual Merchandising
position, in fashion retail team as well as enhancing my teamwork skill. To work in an organization to acquire knowledge and
sharpen my skills. Furthermore, obtaining and improving work skills in Visual Merchandising which is signages for various
promotions,product management, information of sale product management, window display, store image, and items and
brands identity arrangement.
SUMMARY
Thanida is a 3rd-year undergraduated fashion student who is studying design, styling, graphic, marketing, and mer-
chandise. And passionate about the fashion trend, art, technology, the creative process involved graphic design, adver-
tising design, street fashion, and eccentric freaky culture that combines with youth and reconstruction. As well as mood
and tone of works are urban, rejuvenate, and eclectic. A person who is passionate about looking for inspiration from the
surroundings such as a book, social media, world trends, and old things. Along with, the experiments and old movies.
WORK EXPERIENCE
2019 Edit video and Director, Fashion Designer for fashion film
2020 Fashion shooting for project at university
2021 Visual Design (intern) at pomelo
SKILLS OTHER 2
COMPUTER LITERACY Teamwork
Communication
Adobe Photoshop Creative
Adobe Illustrator Attensive Learner
Blender Reserch
Cinema 4D Problem Solving
Microsoft Office
I-Movie (video editing program)
39/1 Sukkumvit11 Klongtoey Nua Wattana,
Bangkok, Thailand 10110
January, 31 2022
Dear, Mr. Suthitham Charathivat
(Central Pattana Public Company Limited)
I am writing this regard to the Visual Merchandising position, in fashion retail at Central Department Store. I
am highly attentive in the position. I am attaching my resume and portfolio with this mail to guarantee you that my
qualification meets the company’s expectation.
I am currently studying fashion design at Chulalongkorn University. During my course, I have gained
research, design, creative skill, styling, graphic, marketing, and merchandise such as market research, merchandis-
ing, and collection design. In addition, I was to do a lot of research and analysis of fashion trends and fashion brands
to adapt to my work. I have a passion for arranging and displaying, a mix of elements, aesthetics, and creating a
composition. Moreover, I am a person who is eagerly looking for creativity and gives importance to every detail of
work. Along with, being open-minded to learn new things. Thus, I am assured that I will be able to apply this knowl-
edge to this position at your company.
I would like to further explain my motivation for the position of Visual Merchandising and I would be available
starting in June - August 2022 as a full-time position. Thank you in advance for your consideration, and I look forward
to hearing from you.
Sincerely,
Thanida Kijkusol
APP CARD work experience
Pomelo. (visual design part)
CAT FEED
EMAIL
From December-February 2021 AFFILIATE DPA
I was worked experience at
pomelo in a visual design
position. I got many experienc-
es working in a fashion e-com-
merce company. Working in an
actual environment at the
company by designing the
assets such as email, social
media posts, and signages for
various promotions and
campaigns .
COL
GENERIC DISCOUNT
cHRomosOmE
CREATIVE DESIGN COLLECTION
(of, relating to, or having the characteristics of the grotesqe)
INSPIRATION / CONCEPT
The concept of this collection is grotesque. So, I have got
inspiration from chromosome in human body that are
abnormal. I would like to present the story of human who
is deformed since birth
because chromosome x or y is lost or exceeded. I choose
shape of the morbid body to present the peculiarity of
human. Thus, I choose grotesque to be my concept
because it is a synonym of
abnormal. Grotesque means weirdness which is imagina-
tion and fanciful. So, I bring the characteristics of the
disease and alter to be new perspective. For example,
Jacobsen syndrome is bone deformity and delay of move-
ment. And Charcot-Marie tooth is nerve dysfunction.
Theme of this art work is plain but still look Avant-garde.
The symbol is shape and form of chromosome. I do an
experiment on shape and form by stuffing kapok into cloth
in a distorted shape. As well as bring the leather and
create it to look like skin which is morbid. The silhouette
looks swelling. The materials in this collection are cotton,
leather, polyester, and neoprene. The target group of this
collection is LGBT.
EXPERIMENT fashion design
first sketchs TECHNIQUE
a.gathering
b. string
c. stu ng cotton into cloth
final sketchs
0.2 esoteric equality
(WOMENSWEAR)
01 02 03 04 05
06 07 08 09 10
2
TECHNIQUE DETAILS INSPIRATION / CONCEPT
develop from the amazing poster art of the UFO club (psychedelic art). The concept of this collection is esoteric equality that is inspired by LONDON CALLING
- use gradient and hippy font which is tards card in 80-90s. The London cardtard is stuck in telephone box to find the
job ,and advertise of call girl which was not reconciled in London. So, it shows the
inequality which is declared through this collection that everyone is able to do every job
and wearing what they prefer. In the collection used sihouette mood and tone of call girl
with the leather. The colors of tard cards are black and printed in silk screen technique
which is used in this collection. For sub inspiration is SAND IN MOTION of Studio Rive
Rosha which is asymmertical furniture that used Quartz sand as well as bringing a
frabric that had sand texture. So, the inequality is connected to the main inspiration in
silk screen of tard card, and another sub inspiration is THE AMAZING POSTER ART OF
THE UFO CLUB (1966-1967) which is pyschedelic club that is a gathering of variety
artists that is playing music and showing the movies. Furthermore, the club is insipired
by American music venve poster which has romantic detail, strong imagi- nation, silk
screen, maximum color, and gradating. It is a powerful work that used pop art with
interesting elements which are sexully, graphice, mystical sym- bols, and dissentiny
messages. So, some elements were appeared in this collection.
MOODBOARD TREND FORCAST fashion design
CONNECTED
womenswear palette S/S 22
TARGET BOARD CiientBoard
Target group is women in age 20-35 years old b. HOTTIE
and appropriate for women who are confident,
modern and progressive. a. CONFIDENT
PHYSICAL TARGET GROUP c. CONTEMPORARY
- Teenage and working women which are
age between 20-35 years old d. MUSIC
- shopping
- confidenct
- charming
- hottie
- tasteful urban
- revolter
- salary 50,000-100,000 bath
PSYCHOLOGY TARGET GROUP f. PARTY
- open minded
- positive attitude
- hang-out (party)
- interesting in contemporary art
- different fondness with the others
- music
e. ART
DESIGN DEVELOPMENT AND A MUST
A MUST ITEMS and SIHOUETTE DETAILS MATERIALS COLOUR
deconstruction cut and paste SUPPORT1 colour
leather cotton polyester SUPPORT colour
Tube / bell
symmetric asymmetric
silk screen deconstruction
gradation
a. asymmetric knit cotton corn colour
b. c. stretch pu fashion colour
d. f.
e.
chofame
g.
a. coat
b. leather jacket
c. flare
d. tank top
e. shoulder bar
f. skirt
g. ligerie
GARMENT WORKSHEET
ITEM
b. Long corset top c. esoteric skirts
a. leather c49519577
d. eclectic tank-top
e. black are pants f. gray cut-out are
h. esoteric black
g. cut and paste
i. cut and paste
j. esoteric are k. esoteric dresses
0.3 FUNKY OF RAGSTOCK
(MENSWEAR)
INSPIRATION / CONCEPT
Re-emergergency reconnecting is the title of this project, with a section of sustainable fashion. So, the inspiration is a thrift
shop which is a second hand shop in the 80s-90s to reuse the clothes. Most of the second hand clothes are denim, tartan,
and striped shirts. As well as, emphasize on the cyberpunk era which brings the silhouette of this era to use. Having the
motivation to bring those clothes to patchwork to create a new design with circular design principle, which is reuse to save
the environment.
TECHNIQUE
DESIGN ELEMENT
DETAILS
MATERIALS SIHOUETTE
- cotton
- nylon
- denim
- tartan
- polyester
- leather
patchwork
print
COLORWAY
SKETCH DESIGN 03 04 fashion design
01 02
05
06 07 08 09 10
TECHNICAL SKETCH CHECK FLARE PANTS LOOK 1
a.REGSTOCK PATCHSHIRT b.CHECK FLARE PANTS
LOOK 2
c. CYBER TANK TOP d. ELELECTIC PANTS
e. UNDERSHIRT
LOOK 3
f. CYBER_02 TANK i ELELECTIC BLAZER
g. SHORT PANTS
Re-emergergency reconnecting is the title of
this project, with a section of sustainable
fashion. So, the inspiration is a thrift shop
which is a second hand shop in the 80s-90s
to reuse the clothes. Most of the second hand
clothes are denim, tartan, and striped shirts.
As well as, emphasize on the cyberpunk era
which brings the silhouette of this era to use.
Having the motivation to bring those clothes
to patchwork to create a new design with
circular design principle, which is reuse to
save the environment.
04 piteado; the art of the charro
(CASUAL-PARTY)
01 02 03 04 05
DESIGN ELEMENTS This collection proposes to find textiles that I am
interested in. So, I do research and found Piteaso
a. culture textile which is embroidery Maxico. This
collection represents youth, muse, and occasion
c. casual parties. Bringing silhouettes to adapt to be
more modern and fresh with new techniques such as
d. patchwork, alternating patterns, repetition, as well as
changing pattern reduction to be embossed. Further-
b. more, using silhouettes and elements from Charro
cowboy of Mexico such as the splitting patterns in
pants, leather belts, and jackets. Combining the
silhouette of Mexican American teenagers, some
clothes are deconned to be imaginative, and rejuve-
nate.
e.
a. develop>texture
b. mix stpiped, reduce, keep original
c. reduce, keep original
d. pattern
e. cut-out
Pattern develop from fashion design
- oral, vine, charreria, animal Charreria
HISTORY Jaripeo
COLOTLÁN, JALISCO COLORWAYS
There is a unique and singular art form in Mexico, MATERIALS (Pita Fiber)
found in regions of Jalisco, Zacatecas, Hidalgo and
other States, called “piteado”. One town in particular, The word piteado is derived from the word
Colotlán, Jalisco, takes the claim as the, “Capital for the fiber that is used in this embroidery
Mundial del Piteado”, not only for the number of people art form. Pita is a long, resistant plant fiber
dedicated to this work, but also for the quality of their that comes from the leaves of the Aech-
workmanship. Located in the northern extremity of mea magdalenae plant, a plant in the
Jalisco, close to Zacatecas, Colotlán hosts an annual bromeliad family.
“Feria Nacional del Piteado”, where about 200 work-
shops compete for prizes and showcase their work.
The narrow streets of Colotlán are lined with shops
selling gorgeous traditional items.
PITEADO ART AND THE CHARRO
Now that we know a bit about what pita fiber is, let’s
take a look at the art of the “piteado”, the art form that
uses the thread of the pita fiber to embroider the rich
embellishing of the saddles, hats and belts of the
charro.
PROCESS / PRODUCTION
1. Torcedores
2. Dibujantes
3. Talabarteria
0.5 GURRIILLA
(REBRAND MARKETING AND COLLECTION DESIGN)
BRAND IDENTITY GUERRILLA GUERRILLA GUERRILLA GUERRILLA GUERRILLA GUERRILLA GUER
Futuristic GUERRILLA GUERRILLA GUERRILLA GUERRILLA GUERRILLA GUERRILLA GUERRILLA GUERRILLA GUERRILL
street GUERRILLA GUERRILLA GUERRILLA GUERRILLA GUERRILLA GUERRILLA GUERRILLA GUERRILL
GUERRILLA GUERRILLA GUERRILLA GUERRILLA GUERRILLA GUERRILLA GUERRILLA GUER
focusing on design in black, shiny, complex sew, and minimal.
The design is modern, and comfort that is able to change from day to
night wear easily, high waisted pleated trouser that call up “ ceo
collection”, razorback blouse, classic denim, as well as short jean and
short skirt with legging.This collection has athieisure wear style which
is a comfortable clothes, and has notable point which is ASS bag that
is mixture of fun stylish. Furthermore, this collection is also glamou-
rous with adding coupled wallet in the look. Also, putting on sparkle,
pink buttoned to look asymmetrical. It is extremely modern design that
show the taste and well designed.
Jackets & Outerwear Shorts & Skirts GUERRILLA
PRODUCT LINE eclectic power sholder blazer fire truck red digital skirt
Jackets & Outerwear $850.00 $525.00
eclectic power sholder blazer
Top & Shirt
Shorts & Skirts
fire truck red digital skirt
Top & Shirt vibrant digital shirt eclectic houndstooth top eclectic houndstooth sweatshirt
$695.00 $325.00 $625.00
vibrant digital shirt Pants Accessories
eclectic houndstooth top
eclectic houndstooth sweatshirt
Pants
brown guerrilla eclectic flare pants guerrilla bag
shamrock digital flare pants $625.00
Accessories
guerrilla bag
digital boots
brown guerrilla eclectic flare pants shamrock digital flare pants digital boots
$325.00 $375.00 $825.00
Marketing
LOGO WITH COLOUR
WHITE YOLO YELLOW RAVEN DIGITAL
BLACK GRIZZLY
GUERRILLA GUERRILLA GUERRILLA
GUERRILLA GUERRILLA
GARMENT LABEL 2021 2021 2021
2021 GUERRILLA GUERRILLA GUERRILLA
GUERRILLA
FEMME / HOMME / UNISEX 100% COTTON FEMME / HOMME / UNISEX 100% COTTON FEMME / HOMME / UNISEX 100% COTTON FEMME / HOMME / UNISEX 100% COTTON
STYLE STYLE STYLE STYLE
MATERIALS - WASH SEPARATELY MATERIALS - WASH SEPARATELY MATERIALS - WASH SEPARATELY MATERIALS - WASH SEPARATELY
SIZE - COOL HAND WASH SIZE - COOL HAND WASH SIZE - COOL HAND WASH SIZE - COOL HAND WASH
FACTORY - IRON ON REVERSE SIDE FACTORY - IRON ON REVERSE SIDE FACTORY - IRON ON REVERSE SIDE FACTORY - IRON ON REVERSE SIDE
- DRY AWAY FRM DIRECT - DRY AWAY FRM DIRECT - DRY AWAY FRM DIRECT - DRY AWAY FRM DIRECT
NO.GS20124 SUNLIGHT NO.GS20124 SUNLIGHT NO.GS20124 SUNLIGHT NO.GS20124 SUNLIGHT
EXCLUSIVE OF ORNAMENTATION EXCLUSIVE OF ORNAMENTATION EXCLUSIVE OF ORNAMENTATION EXCLUSIVE OF ORNAMENTATION
MADE IN THAILAND KEEP AWAY FROM FIRE MADE IN THAILAND KEEP AWAY FROM FIRE MADE IN THAILAND KEEP AWAY FROM FIRE MADE IN THAILAND KEEP AWAY FROM FIRE
- MACHINE WASH COLD - MACHINE WASH COLD - MACHINE WASH COLD - MACHINE WASH COLD
- DO NOT BLEACH - DO NOT BLEACH - DO NOT BLEACH - DO NOT BLEACH
- DO SOAK - DO SOAK - DO SOAK - DO SOAK
- TUMBLE DRY LOW - TUMBLE DRY LOW - TUMBLE DRY LOW - TUMBLE DRY LOW
- WASH SAPERA LOW - WASH SAPERA LOW - WASH SAPERA LOW - WASH SAPERA LOW
- WASH SAPERATELY - WASH SAPERATELY - WASH SAPERATELY - WASH SAPERATELY
- WARM IRON - WARM IRON - WARM IRON - WARM IRON
WHITE LABEL YOLO YELLOW LABEL RAVEN BLACK LABEL DIGITAL GRIZZLY LABEL
PACKAGING DESIGN SHOPPING
GUERRILLA
GUERRILLA
PACKAGING GUERRILLA
BOX
HANGTAG 12
34
GUERRILLA focusing on design in black, shiny, complex sew,
and minimal. The design is modern, and comfort that is
able to change from day to night wear easily, high
waisted pleated trouser that call up “ ceo collection”,
razorback blouse, classic denim, as well as short jean
and short skirt with legging.This collection has
athieisure wear style which is a comfortable clothes, and
has notable point which is ASS bag that is mixture of fun
stylish. Furthermore, this collection is also glamourous
with adding coupled wallet in the look. Also, putting on
sparkle, pink buttoned to look asymmetrical. It is
extremely modern design that show the taste and well
designed.
GUERRILLA
style
SHAMROCK DIGITAL FLARE PANTS
no.
2GS1234781
colour
SHAMROCK
size
24
price
$375.00
COLLECTION
BACKGROUND/STORY
According to Alexander Wang Fall 2020 came up with athieisure wear that looks minimal which makes this collection looks
casual and party. Additionally, glam is also combined in this collection. The design in this collection is modern comfort that is
able to change from day wear to night wear and asymmetrical of silhouette target that looks youth like tasteful urban. So, I
would like to add trading line in this collection to be more street, as well as focus on unisex target.
NEW COLLECTION
This collection has inspirations from Alexander Wang Fall 2020. So, bringing the distinctive of this collection ,which is athieisure
wear, and comfort but still captivating,
sense of modern also urban, along with the peculiar techniques in this collection, to adjust. Together with, using the sihouette
that is asymmetrical and technic like smock,
houndstooth as well as using material which is leather. Moreover, putting on trend s2s 22 connected digital underground such
as photographic lens, and provide a digital
to make this collection look street and futuristic. And enhancing in the unisex target for every gender to access easier
TARGET GROUP d.20-35 years old
a.Genderless / Unisex g.Youyhful & Tasteful Urban
e.TAME IMPALA
b.Tasteful Urban
c.Sporty f.Party and enjoys travelling.
13
MOODBOARD TARGET GROUP
GUERRILLA GUERRILLA GUERRILLA GUERRILLA GUERRILLA GUERRILLA GUERRILLA GUERRILLA GUERRILLA GUERRILLA GUERRILLA GUERRILLA GUERRILLA GUERRILLA
TECHNICAL a.eclectic houndstooth sweatshirt b.fire truck red digital skirt
SKETCH
a.vibrant digital shirt
b.shamrock digital
flare pants
a.eclectic power sholder blazer b.eclectic houndstooth top
c.brown guerrilla eclectic flare pants
can scan the
QR-Code for original
design
0.6 VETEMENTS
(FASHION MERCHANDISING)
VETEMENTS VETEMENTS FOUNDER / BRAND HISTORY
VETEMENTS The fledgling brand Vetements has only been in the popular consciousness for a
VETEMENTS mere four years. The venture is helmed by a pair of brothers, Demna Gvasalia,
VETEMENTS the designer, and Guram Gvasalia, the head of finance. Through their shared
visions, they founded Vetements in 2014 in Demna's apartment; that’s not to say
that they are lacking in experience, however. Guram holds university degrees in
business, management, and law, and worked in sales at Burberry, while Demna
designed for Maison Martin Margiela, Louis Vuitton, and currently, Balenciaga,
all after graduating from the prestigious Royal Academy of Fine Arts, Antwerp.
Since its rise to fame, Vetements and its post-Soviet aesthetic, has been
embraced by streetwear aficionados and high fashion connoisseurs alike. Their
ability to appeal to a broad range of audiences stems from the dichotomous
approach they’ve taken to their business strategy and design sensibilities.
Vetements has made shockwaves in the industry by forging a unique path that
goes against established norms in the fashion system. On the other hand, they
are also embracing certain aspects of history, constantly highlighting two major
themes within their work: appropriation and legacy.
Pronounced “vet-MAHN,” Vetements is French for “clothing.” A large part of Vetements’ success may be attributed to
their broad relatability, especially amongst the Millenni-
CORPORATE IDENTITY (LOGO) als. For one, by staging coed shows – a relatively new
practice that few brands have adopted thus far – and by
creating a plethora of androgynous and unisex pieces,
Vetements is tapping into the zeitgeist by working to
dismantle the gender binary propagated by fashion.
STORE LOCATION Vetements Men’s Spring 2018
The brand for its “No-Show” event, held
Most of the brand has a store selling in in a car park, presented looks shot on
multi-label Boutique and online website. locals in Zurich, where the brand is now
These websites include Vetements based.
websites, Mytherese, Net-A-Porter, Mr.
Porter, Dover Street Market London, “A collection of, basically, carryovers,” is
Ssense, and Matchesfashion. how Demna Gvasalia described the
collection, based on re-editions of looks
ADVERTISEMENT AND PROMOTION from across the brand’s shows. “There
are no novelties,” added the designer,
There are advertisements by post photos on who had shot the pieces on “real”
Instagram for promotion. Most photos are locales in Zurich, Switzerland, where the
relevant to identity lifestyle. Vetements create a brand is now based.
new private account name vetements_uncen-
sored to make people interested to see it. HAUTE
COUTURE
TARGET MARKET
HIGH-END FASHION
PHYSICAL
MIDDLE MARKET
- Target market towards celebrities and athletes
MASS MARKET who can afford brand with high price point prod-
uct.
VALUE MARKET (Upper/middle class – wealthy customers)
- Genderless, Unisex
high price - The gender binary
- Millennials or generation y as anyone born
low quality between 1981 and 1996 (ages 22-37 in 2018).
- Garments sold in Dover Street Market so
high quality obviously being targeted at wealthy adults who
buy luxury fashion as the norm – you could say
low price their demographic is anyone who is aware of the
brand and is willing to pay their prices.
MARKET POSITION
PSYCOLOGICAL
- streetwear and luxuary
- youth culture
- re-imagining and reconstructing classic.
- grungy, surreal and disproportionate pieces
Target Board Marketing
CHARACTERISTIC ACTIVITY
LIFE STYLE HOUSING
Collection Design TASTEFUL URBAN YOUTHFUL RECONSTRUCTION DISTORD
MOODBOARD Metaverse of Herero
Metaverse The collection was inspired by "The world
metaverse" The word "Metaverse". The
The collection was inspired by "The world metaverse" The word term is typically used to describe the
"Metaverse". The term is typically used to describe the concept of a future concept of a future iteration of the internet,
iteration of the internet, made up of persistent, shared, 3D virtual spaces made up of persistent, shared, 3D virtual
linked into a perceived virtual universe. The metaverse in a broader sense spaces linked into a perceived virtual
may not only refer to virtual worlds but the Internet as a whole, including universe. The metaverse in a broader
sense may not only refer to virtual worlds
the entire spectrum of augmented reality. Also, show the new virtual but the Internet as a whole, including the
worlds. There are used distorted, pixel, and artificial colors. The silhouette entire spectrum of augmented reality. Also,
show the new virtual worlds. There are
and items were inspired by the Herero people. The Herero (Otjiherero: used distorted, pixel, and artificial colors.
Ovaherero) are a Bantu ethnic group inhabiting parts of Southern Africa. The silhouette and items were inspired by
Ovaherero is known as bold culture keepers.[citation needed]The big ball the Herero people. The Herero (Otjiherero:
gown dress and the headgear are the main wear for women while men Ovaherero) are a Bantu ethnic group
are mostly seen with leather hats and walking sticks. Thus, the collection inhabiting parts of Southern Africa. Ovah-
erero is known as bold culture keepers.[ci-
uses the clothing of the Herero people to develop the new design. tation needed]The big ball gown dress and
the headgear are the main wear for
women while men are mostly seen with
leather hats and walking sticks. Thus, the
collection uses the clothing of the Herero
people to develop the new design.
can scan the
QR-Code for original
design
DESIGN ELEMENT OF THE SEASON
SILHOUETTE AND ITEM DETAILS MATERIALS COLOR
FIT AND graphic knitted logo patches in HEADGEAR RED
STRAIGHT pattern multicolor URL WHITE
I-LINE SHOLDER PADS OVERSIZE printed cotton-jersey nylon twill
BOTSWANA BLUE
multilayer REVERSIBLE BLACK
leather denim NEON YELLOW
HERRING GRAY
V LINE MULTILAYER AND OVER-LAYER BLAZER logo repetition print
ASYMMETRIC pocket and embroidery KGALAGADI
LAYER INTERNET BLUE
collar wool-blend polymide OFF-WHITE
viscose satin latex ROADWAY
frilled and smock BOOMERANG PATENT
SPACTRUM GREEN
LONGNECK T-SHIRT COAT SHIRT EPIDERMIS
LIGHT ORANGE
button
slit at the waist mesh fabric
slit at tbheeltwaist
pleat
JACKET
COLLECTION AND PHOTO SHOOT
VETEMENTS
VETEMENTS VETEMENTS
OVAHERERO AFRICA
GENOCIDE EDICONEG
1904
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VETEMENTS
Fall 2022 Ready-to-Wear
VETEMENTS
VETEMENTS VETEMENTS
OVAHERERO
AFRICA
GENOCIDE EDICONEG
LOOK1 LOOK2 LOOK3 LOOK4 LOOK5 LOOK6
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LOOK7 LOOK8 LOOK9 LOOK10 LOOK11 LOOK12
RANGE PLAN
STORE and Window Display
Pop Up-Store
SECRET EVENT AT POP-UP STORE
(SILK SCREEN PROJECT FOR TARGET CUSTOMERS)
0.7 occult sanctuary
(NEW BRAND CREATING)
01 02 03 04 05
06 07 08 09 10
11 12 13 14 15
The brand focuses on sustainability to reduce waste and protect against global warming
because of saving the environment and sustainability. Then, regeneration of future gener-
ations with climate conductive, circular design and better environment. It represents repair
and redesigns by existing materials such as dead-stock via over-dyeing, reconstruction
for sustainable product. And the brand is inspired by surroundings, life, and people. The
identity of the brand is contemporary, occult, sustainable, freaky and revolutionary.
PROCESS Marketing
TARGET BOARD BRAND COMPITITOR
CHARACTER HIGH-END FASHION
DESIGNER BRAND
LIFESTYLE
ACTIVITY HOUSING
TREND ANALYSIS
TreND AnaLysis
01 70% 02 20% S/S 2022 Theme Trend Keyword
mysterious psychic
REPURPOSED RAVE MYSTERIOUS PSYCHIC
Womenswear Forecast S/S 22
Repurposed Rave
03 10%
METAMORPHOSIS / REBIRTH
MAIN TREND
TREND SUPPORT Rebirth Design Aesthetic S/S 22
metamorphosis / rebirth
A MUST ITEM Repurposed RAvE
Repurposed RAvE
TREND ANALYSIS A MUST SILHOUETTE
SS22
EsignD ElemEnts Board A MUST DETAIL Repurposed RAvE MYSTERIOUS PSYCHIC METAMORPHOSIS/REBIRTH
A MUST MATERIALS Repurposed RAvE MYSTERIOUS PSYCHIC METAMORPHOSIS/REBIRTH
A MUST COLOR Repurposed RAvE MYSTERIOUS PSYCHIC
TECHNIQUE (PRINT, DYEING, D.I.Y)
Repurposed RAvE MYSTERIOUS PSYCHIC
OBSIDIAN
01 REPURPOSED RAVE 02 MYSTERIOUS PSYCHIC 03 METAMORPHOSIS/REBIRTH
A MUST ITEM A MUST DETAIL A MUST DETAIL
Dresses, bottoms (flare), recycling tank-top, asymmetric shirt, Sheers, Body suit as a layering piece Roung (Fruits and Vegetable), Spotted Texture, Line Texture,
knitwear A MUST MATERIALS Latax
A MUST SILHOUETTE Soft Chiffon, Sheer, Stretch Mesh, Silk Blend Twill A MUST MATERIALS
Asymmetric, Mulyilayer, Over-Layer, A-line, Sheath A MUST COLOR Oraganic Cider, Granulated Sugar, One piece Kombucha,
A MUST DETAIL Sliver Cloud, Jet Black, Corsican Blue Two Green tea bags
Patchwork, D.I.Y (over dyeing denim), Cut-Out TECHNIQUE (PRINT, DYEING, D.I.Y)
A MUST MATERIALS Prints
Knitting, Denim, Polyester Voile Sheer, Cotton-Jersey,
Polymide, Soft Satin
A MUST COLOR
Clay, Red Glow, Fresh Ginger, Olive Oil, Gloden Harvest,
Orchid Flower, Sepia, Daylight Blue, Black
TECHNIQUE (PRINT, DYEING, D.I.Y)
Painting, Dyeing, Fabric D.I.Y
TREND PROPORTION
70% REPURPOSED RAVE 20% 10%MYSTERIOUS PSYCHIC METAMORPHOSIS/
REBIRTH
A MUST ITEM A MUST ACCESSORIES
A MUST DETAIL A MUST MATERIALS A MUST DETAIL Womenswear Forecast S/S 22
Repurposed Rave
BAG Sheers
70%
EARRING
STOCKING SHOES Soft Chiffon Stretch Mesh
Sheer Silk Blend Twill
Dresses bottoms (flare) recycling tank-top Roung (Fruits and Vegetable)
TECHNIQUE
Body suit as a Latax Spotted Texture S/S 2022 Theme Trend Keyword
layering piece mysterious psychic
asymmetric shirt knitwear
A MUST SILHOUETTE
PRINTS 20%
A MUST MATERIALS
Technology and Traditional printing Rebirth Design Aesthetic S/S 22
Dyeing Craft metamorphosis / rebirth
modernism mix mystery
Fit & Straight Asymmetric Mulyilayer Over-Layer A-line Sheath
Patchwork D.I.Y (over dyeing denim) A MUST MATERIALS
10%
A MUST COLOR BIO COTURE
INGREDIENDS
A MUST DETAIL A MUST COLOR BIO-BASED MATERIALS
Cut-Out Oraganic Cider
Granulated Sugar is a research project on materials obtained from
Knitting Polymide One piece Kombucha biomass. The objective is to investigate an
Two Green tea bags alternative to conventional materials that often
Denim Soft Satin have a great negative impact on the
STEP1!: environment. The development of these
materials obtained from biomass would not only
1. Brewing the liquid mean an improvement for the planet, but could
also offer new sensations, colors, textures,
STEP2!: smells and interactions between the user and the
object. This project is developed within the
2. Addition of the live framework of the Final Project of the Product
kombucha culture Design Title at the EASD Valencia.
Polyester Voile Sheer
Cotton-Jersey
CREATED NEW TREND
KEYWORDS This main trend is Repurpose Rave. It represents repair and
- contemporary modern redesigns by existing materials such as deadstock via over-dyeing
- occult
- novelty and reconstruction for sustainable products. And merge with a
-eccentric mysterious psychic who have strange mental and soul power. So,
-electic
the ethnic group establishes a new Rubbish doctrine which is
natural, ancient arts, and awareness of global warming. They
believe in the rubbish or waste of clothes and worship it. In the
worship place, there is a contemporary sanctuary that was
designed in contemporary, traditional, and modern style, which
express the occult. Normally, some doctrines worship the objects
for comfortable but, this doctrine changes some substances to
clothing, such as endowment, or waste of bulk cargo because of
saving the environment and sustainability. Then, regeneration of
future generation with a climate conducive, circular design and
better environmental.
AND INSPIRATION
KEYWORDS WASTE NOT WANT NOT
- rejuvenate
- ugly Based on a new trend referred to as rubbish doctrine. Therefore,
- reality gaining inspiration from Photography "rubbish_01" by Harley Weir.
- surreal This work is concerned about overconsumption and what we can do
- eccentric
- electric to help minimize it. Weir has built an Instagram account named
- strang beautiful @rubbish_1..2. The photographer started posting her favorite images
on her feed. Without context, the photos themselves could pass as
surreal, strangely beautiful still lifes, but are the full-blown, ugly reality
of our overconsumption. Represent to surrounding and understand
the impact of the world. And acknowledge plastic waste. So, I got
inspired by the shape and form of wastage, such as used paper, used
plastic. Then, using overconsumption waste to repair and recycle to
be new things.
COLOUR PLANNING
Basic 045-66-24
Fashion OBSIDIAN 19-3902 TCX
Running
045-66-24 1st MONTH
2nd MONTH
FRESH GINGER 3rd MONTH
15-0643 TCX
091-27-14
SEPIA 19-1220 TCX
091-27-14
SILVER CLOUD
15-4502 TCX
150-38-21
ORCHID FLOWER
19-2434 TCX
034-70-21
GLODEN HARVEST
14-1036 TCX
044-52-13
JET BLACK
19-0303TCX
044-52-13
OLIVE OIL
17-0636TCX
035-75-06
CLAY 13-0401 TCX
126-29-25
DAYLIGHT BLUE
19-4037 TCX
031-43-37
RED GLOW
013-43-37
031-43-37
CORSICAN BLUE
18-3828 TCX
153-19-0
BLACK 19-4203 TCX
MATERIALS PLANNING
basic color fashion color running color
COTTON-JERSEY DENIM STRETCH MESH KNITTING
POLYESTER VOILE BIO MATERIALS KNITTING POLYESTER
1st MONTH
POLYESTER STRETCH MESH SOFT CHIFFON DENIM
basic color fashion color running color
SOFT CHIFFON SILK BLEND TWILL DENIM POLYMIDE
COTTON-JERSEY KNITTING BIO MATERIALS SHEER
RUNWAYS SUPPORT
0.8 FASHION EDITORIAL and aceesories
(tHE SALVAGE COMPANY)
MOODBOARD
Employee Name
Employee Title EDITORIALS
Employee ID: 72765343278
Necklace
INSPIRATION
MATERIALS (Earrings)
From the background, we have to develop recycle objects into 1. Spring
fashion editorials. 2. Staples
3. Remnant of iron
To communicate with people through only the editorials, we
decided to set the theme before started editing ,so we ended
up with ‘error office’ theme.
Every details, materials ,and items are related to office stuffs
in real life such as glasses, briefcase bag, high heels, necktie ,etc.
OBJECT
Earrings
MATERIALS (Necklace) EARRINGS
1. Keyboard Key
01). 2. Earphones
3. Remnant of iron
4. Bead COMPARNINYG BUSINESS
5. Clip
(waen)
MATERIALS
BROOCH
KEYBOARD KEY
CABLE
02).
MATERIALS
REMNANT OF IRON
PLASTIC SCRAP
BEAD
ADVERTISEMENT 03).
MATERIALS
REMNANT OF IRON
PLASTIC SCRAP
EARRINGS
MATERIALS
1. Earphones
2. Remnant of iron
3. Waste paper
4. Bead
5. Keyboard Key
6. Plastic scrap
COMPANY BUSINESS
EARRINGS
WWW.HT[POKSXCJDCND
a, earrings (HYPERREAL)
c. bracelet
b, hairpin
d. glasses
e. rings BRAND IDENTITY
The brand identity is contemporary combined with old cultures to create a
more modern, fresh, and distinct style. Along with, ancient, freaky, and contem-
porary. HYPER REAL is a name of this brand which represents the reality that
is more than reality in this world. So, the most inspiration of this brand is
culture, architecture, and furniture in each era.
The inspiration of this collection is ancient art nouveau which brings the
silhouette to adapt to be more modern and merge with contemporary that is
vivid to not look traditional but more novelty. Moreover, sub trend is intimates
forecast s/s 23: full spectrum, footwear & accessories materials forecast s/s
23:
f. nacklace