Cutting Edge Products Fall 2022

THE PRODUCT GUIDE FOR HOME IMPROVEMENT RETAILERS

FALL 2022 • VOLUME 14 • ISSUE 3

BULLY TOOLS
Page 10

SUNNYSIDE
CORPORATION

Page 26

STAR BRITE
Page 58

MOTOROLA
Page 56

CHAPIN
Page 36

NO SPILL
Page 2

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Sell All Year Long
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Customers buy Sloggers
because of the all-day comfort,
waterproof dependability.

The average Sloggers customer
owns more than two pairs.

Sloggers are the go-to footwear
for homesteaders, gardeners,
pet lovers, and DYI-ers.

Many styles of shoes, boots
and hats available through your
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Polka Dots Clogs PRO TIP order quantity
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can mix sizes and colors within

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Dear Readers,

Today’s economy is a mixed bag. Raw material and fuel costs are soaring, leaving few Published by
options except to raise the price of goods. Although inflation is at the highest level 4M Communications
in 40 years, consumers are still spending on home improvement products. Overall, 117 South Cook Street #306
people are switching to brands that offer more value and are holding onto money Barrington, IL 60010
tighter than last year. It’s always a good idea for retailers to keep an eye on new
consumer trends, sudden shifts in economic conditions, and slower housing market ADVERTISING SALES
sales. These situations factor into how you manage your business and the ability to
generate profits. Midwest/Great Lakes Territory
Tony Sarantakis
Kudos to our readers! CEP magazine is the fastest-growing trade publication in our Co-Publisher
industry. Based on your feedback, we expanded our online enterprise by launching 847-934-9515
CuttingEdgeProducts.org and CEP Now, a digital bi-monthly EBLAST. You can read [email protected]
timely articles and get in-depth details about new products. Retailers can also
request additional product information from suppliers. Digital Marketing Manager
Robin Daugherty
Robin and I are grateful that many positive things are happening for the CEP brand. Co-Publisher
The magazine is profitable in a challenging economy where other publications 773-569-1360
consolidated operations. When a business is thriving, owners want to maintain the organization’s current [email protected]
success and promote long-term growth.
West Coast
Both of us are excited about working together as co-publishers and sharing the responsibilities of leading Kristy Dziukala
our team. This collaboration will take the company to the next level of success. We are confident the 815-353-9493
community of retailers and suppliers who support our magazine and follow us online can help us make [email protected]
this happen.
North & South East Territory
We remain committed to connecting wholesalers, retailers and suppliers by highlighting products and
taking a behind-the-scenes look at the manufacturing process. Everyone involved is a critical link in Leonard Munson
a supply chain that goes above and beyond to deliver quality products to consumers. Additionally, 773-308-6030
companies that develop POS systems and technology offer crucial support to the overall operation. [email protected]

Home improvement can be a challenging industry, but it’s rewarding to meet entrepreneurs who perform EDITORIAL AND MEDIA
at the top of their game. Networking with people who are passionate about doing business is one reason Wanda Lenoir
to participate in buying events. You’ll learn about hot products in demand next season or can attend Editorial Director
educational sessions. Be sure to say hello when we see each other on the market floor. [email protected]

Great Selling,

Robin Daugherty, Co-publisher Tony Sarantakis, Co-publisher

CONTENTS 20 U se Point-of- PRODUCT SPOTLIGHT Free Product Information!
Purchase Displays 30 P lant Parents Bring
MADE IN AMERICA to Generate Sales New! Hover the camera on
8 B ully Tools: Moving Nature Indoors your smartphone and scan
on the Fast Track 22 What You Need the QR code at the bottom
to Know About 32 L awn & Garden of page 62. It’s the quick
SPOTLIGHT ON BUSINESS DIY Customers and easy way to request
14 What Motivates 47 R aw Materials more information about
MANUFACTURERS’ Shortages Rock products and services
Female Shoppers SPOTLIGHT the Paint Industry advertised in this issue.
to Buy 24 Sunnyside: Going
18 Transform the Future 48 Paint & Sundries Receive a quick response!
of Your Business with the Extra Mile…
Better Technology Honoring a Tradition 52 Illuminate Sales SERVICES
of Excellence with Energy- 62 Product Information
efficient Lighting
Request Form
54 Hardware &
Building Supplies

ONLINE FALL BUYING FALL CONVENTION FALL MARKET FALL REUNION
EVENT
August 16-18 September 9-12 September 16-18
August 15-26 Chicago Indianapolis Denver

Dates and location are subject to change. Please check convention websites for current status and updates.

Fall 2022 CUTTINGEDGE Products 7

MADE IN AMERICAMANUFACTURER SPOTLIGHT

Moving Tools on the Fast Track
New facility, training, and technology
fuels double-digit growth

8 CUTTINGEDGE Products Fall 2022

W hen you operate a company, there isn’t a GPS raw materials and some labor shortages, but that coincided
or map to clearly identify the road to success. with new efficiency from capital improvements, employee
Sometimes there are major roadblocks to training, and manufacturing software that we started imple-
overcome before you head in the right direction. menting in 2020.
However, it’s easier to get from point A to point B when
someone is willing to help you avoid the pitfalls that come Is there a competitive advantage to manufacturing
with the territory of owning a business. products 100 percent in America?
The simple answer is, “Yes.” But contrary to popular belief, I
Mark Gracy, President of Bully Tools, is a successful entre- don’t think it’s as great a draw as many believe. We estimate
preneur. He shares timely insights about the rewards and that approximately 10-15 percent of our business comes
challenges of manufacturing in these times of economic from a loyal base that demands or is enticed by the made in
uncertainty. Twenty-eight-years ago “outsourcing was the the USA philosophy. Manufacturing and sourcing materials
name of the game.” Mark chose to take a different road domestically is a plus.
because he believed in one product and a dream.
On a personal level, when we started the company almost
How has the company consistently 28 years ago, “outsourcing” was the name of the game. That
achieved double-digit growth? wasn’t a business plan I could wrap my personal beliefs
Overall Bully Tools experienced a 21 percent sales around. All in all, I thought it was a huge mistake for compa-
increase in 2020 and a 45 percent sales increase in 2021. nies of all sizes and our economy. I truly felt those decisions
Sales have never been a problem. Frankly, our only growth would come back to bite. There was a strategic value and
restraint has been production capacity and cash flow. Since some challenges to sticking to the domestic plan. But I knew
much of that was fixed in 2021, I allowed the company to our company would not have to worry about factors out of
grow more quickly. I am a salesperson at heart, and sales our control like dock strikes or waiting for a slow boat from
drive the manufacturing process. China to deliver inferior parts. Having the company and the
I believe it’s a competitive advantage to have the sales depart- quality control under our own roof in the USA made perfect
ment in charge. They have the final say on what products we sense.
develop, what they look like, and the final designs. I continu-
ally keep abreast of trends and research how our products Knowing that the quality of our products was well in hand,
are perceived. I believe Bully Tools has the ear of consumers. we found the pricing issue just didn’t exist for us. When it
We simply make products that the customers like! comes to online sales, the new generation of homeown-
ers and the more informed and now tech-savvy, seasoned
Was the business impacted by supply chain homeowners place more importance on customer reviews
issues or shortages of materials? and “star” ratings to make their decisions. The question on
Because we are 100% domestically sourced and have good price is lower on their priority list. On the direct retail level,
relationships with our suppliers, we grew at what I believe the same result of increased sales and a happy customer base
to be an incredible amount of 45 percent with minimal can be reached by implementing certain point-of-purchase
problems. Naturally, we had incredible price increases for practices, informed customer service, and simple merchandis-
ing methods for contractor-grade tools.

Fall 2022 CUTTINGEDGE Products 9

MADE IN AMERICAMANUFACTURER SPOTLIGHT

The company has completed a 60,000-square- become more efficient while
foot expansion of the manufacturing facility. What increasing production. Being
is the impact of this $6.7 million investment? more productive enabled us to
Adding a new facility to our campus in December of 2021 raise wages, and as of January,
has provided us the necessary room to upgrade and add new we were fully staffed.
equipment and streamline operations. Most importantly, it
gave us ample space to hire more employees. What advice would you
give to entrepreneurs who
The benefits were realized very quickly. In early December plan to start a company?
of 2021, we had a five-week lead time for order fulfillment. I’ve been involved with many
By March of this year, we were shipping within days of entrepreneurial organizations
receiving a purchase order. That rate continues today, and over the years, and I’ve seen so
our sales YTD are up close to 30 perent. many individuals, who are more
educated than myself, that have
What are some of the challenges manufacturers face today? great business models for various
Our biggest concern is one that we all face – inflation. The products or services, but they
steel commodity provides a snapshot of what we have been still failed at some point. The
facing when it comes to all materials we need for manufac- common denominator, in my
turing. In a twenty-four-month period, our steel raw material view, is that they would/could
cost has increased 130 percent. It’s a test for sure, but we’ll not recognize their weaknesses.
get it done.
When you have a weakness,
Another concern is the possibility of penalties for being maybe several, surround yourself with individuals who excel
a large energy user, which is always a go-to in political in the areas you do not but do so without blindly delegat-
circles. Being penalized for carbon emissions would make ing. Entrepreneurs must push themselves to excel in areas
us less competitive with our Chinese counterparts. They that may not be their cup of tea. By doing so, their skill sets
can produce without being subject to the same laws. United improve. In due time they will be able to discuss and answer
States manufacturers are making products cleaner than ever. questions about all aspects of their company and see how
The same products will be manufactured outside of the each department is unique yet intricately involved. More
United States with little to no regulatory compliance and the often, I’ve witnessed that many do not entirely understand
loss of jobs domestically. their balance sheet and cash flow statements and do not reli-
giously evaluate how their company is fairing. It’s a common
Labor shortages became less of a problem as our equip- downfall. Face the numbers and faults, keep abreast of your
ment and tracking technology investments allowed us to industry or the changes that may affect your services, and
keep an open ear and mind.

You must be able to have an educated conversation and
see through any excuses and or BS that is proffered to you
by your team members. In particular, you must know the
sales process, manufacturing process, the financials and cash
flow, tax implications of decisions, and keeping ahead of a
constantly changing market. I don’t mean you need to be an
expert in any of these, but you must have a basic understand-
ing to make educated decisions.

Why is research and development important?
Some people say you must, “Keep up with the Joneses.”
I’ve always believed that you must stay one step ahead. A
large part of our early growth was to have products that
the consumer could immediately see at a glance that our
products were better. You wouldn’t think it could be done
with rakes, shovels, and hoes, but our initial success and
market penetration were based on what a consumer expects.
My kids and employees are surely tired of hearing me say,

10 CUTTINGEDGE Products Fall 2022



MADE IN AMERICAMANUFACTURER SPOTLIGHT

“perception is reality.” It is crucial that when you develop After our oldest child Katelyn graduated from college, she
and properly market and merchandise a product, consumers pioneered our E-Commerce sales and social media activities.
perceive it as being better than the competition at first sight – She left the company to take on a more demanding job as
or they will never get the chance to find out that it actually is. a mom. Our middle child, Adam, has worn many hats over
the years and now heads up brick-and-mortar sales. He’s
Do you have suggestions that may help small businesses been on medical leave for a while but will return to the trade
improve inventory management or profit margins? show scene soon! Our youngest, Sean, was a highly sought
Boy do I! Bully Tools continually tries to educate store candidate after graduating #1 in his college class. He worked
owners on how to increase their profits and turns while for other firms for five years before we could steal him away
lowering their inventory and GIMROI. We do it in a smaller three years ago. He now manages all E-Commerce on both
footprint that allows room for other products they normally the sales and technical side, continually works on brand
wouldn’t have carried. A link in our ad provides valuable building, and keeps our website working seamlessly.
information in detail that, regardless of the benefit of offering
Bully Tools in their product mix, can be applied to other cat- What is your vision for Bully Tools in the next five years?
egories throughout their retail establishment. I expect to be opening additional factories farther west and
south, strategically placed to serve all our customers better.
Many of our readers operate family-owned These facilities will enable Bully Tools to continue to supply
businesses. Are there other family members our customers if unforeseen issues may curtail production
who hold positions in the company? in a particular facility. We also plan on dramatically
Yes, ten years ago, my wife, Carol, although actively involved increasing our marketing campaign and hope to be a
from the beginning, took on a more hands-on position with household name in the near future. Who knows, maybe
the company. She initially handled trade show coordination when people see me on the street, they’ll say, “Look, isn’t
and eventually managed all aspects of human resources. that the ‘My Shovel’ guy?”

12 CUTTINGEDGE Products Fall 2022

We invite you to
Vliortgu-ainl Mtoaorukret
October 3-7, 2022 VirtMuaalrDkeetaler

Our Virtual Market will have
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Call Pat McCutcheon, Vice President of Sales: 1-800-333-0520 | [email protected]
House-Hasson Hardware Company, Inc. Knoxville, Tennessee | www.househasson.com

SOPONTLIGBHTUSINESS 233577531 © Iakov Filimonov | Dreamstime.com

Understanding
What Motivates
Female
Shoppers
to Buy

F emale shoppers have tremendous buying power and home centers are leveraging the opportunity to create a niche
often influence the purchasing decisions of other business. Owners are committed to identifying the needs
family members. Independent retailers who analyze of female shoppers and are taking the necessary steps to
this group’s shopping and spending behavior will communicate with them effectively.
understand their motivation and can develop an effective
strategy that targets these shoppers. Retailers need to • Studies indicate shopping online plays a strong emotion-
continually attract new customers to be viable and grow their al and psychological role for women.
businesses.
• Research by the Wharton School of Business says, “men
Creating a female-friendly presence in-store and online buy, women shop.”
requires incorporating appealing visual design elements,
product assortments, and signage. The idea is to develop • Female shoppers plan out their shopping based on
a plan to increase the number of women shoppers, make future needs
them stay longer, influence their purchases, and turn them
into loyal customers. Some Independent hardware stores and WOMEN TAKE A LONGER TIME TO SHOP

Hardware stores hang their hats on, providing fast, friendly
service. However, female shoppers like to linger around for

14 CUTTINGEDGE Products Fall 2022

■

Consumers continue to have an increased interest in home entertaining and THE
contracting DIV improvement projects. When they update a bathroom, remodel
their kitchens or reimagine their backyard patios, they're not done once the project INSPIRED
materials have been purchased and installed. Those spaces will need new HOME
housewares-vanity accessories, kitchen electrics, planters and more-that you
can provide with your end-to-end product offerings. SHOW.

Discover thousands of new, trend-forward home + housewares products that MARCH 4-7, 2023 I CHICAGO, IL
will delight your customers, complete their projects and inspire return visits.

REGISTER TODAY at ThelnspiredHomeShow.com © 2022 International Housewares Association. All Rights Reserved.

SOPONTLIGBHTUSINESS

a while. Studies indicate that men prefer an uncomplicated consider offering specific services for a limited time or to loyal 41251685 © Hongqi Zhang (aka Michael Zhang) | Dreamstime.com
and straightforward shopping experience and stop shopping customers. While big-box retailers are in a position to absorb
after finding the product they believe will work best. In the costs of free shipping, providing this service may not be
contrast, women enjoy shopping and the social aspects of the practical for independent retailers. Since women like to buy
experience. gifts for other people, retailers can assist them by highlighting
giftable items such as power and hand tools, home décor,
• Men get bored of shopping in 26 minutes. Women show locally sourced specialty items, and special offers.
signs of fatigue after two hours.
• Sixty percent of men and women think free shipping is
• Women compare products, check for alternatives, and important
roam aisles
• Seventy-four percent of men and seventy-seven percent
• Women are highly selective and will continue looking of women like getting the best bargain
until they find the specific product that meets their
requirements • Seventy-four percent of women vs. fifty-seven percent of
men buy on sale
FOLLOWING THE LATEST TRENDS IS IMPORTANT
MARKETING TO
Some women may not think of the neighborhood hardware FEMALE SHOPPERS
store as the spot to purchase trendy products. Yet, retailers
can change that perception by offering updated product Female shoppers seek social
assortments and helpful services. Categories such as engagement and inspiring
housewares and home décor, paint, and outdoor living are ideas. It may be surprising that
areas of opportunity. Retailers should be aware of new color women (44 percent) are just as
choices and design trends in fashion, design, and architecture likely to work on DIY projects
to ensure merchandise assortments meet the expectations of as men (48 percent). According
female shoppers. to studies, seventy-one percent
of women use social media to
WOMEN LIKE SHOPPING FOR BARGAINS network, get ideas for projects,
and purchase products.
There are aspects of the shopping experience where men Pinterest is the go-to place for
and women have similar expectations. Small operations may DIYers who want to watch
tutorials or ideas. Pinterest pins
have a 42 percent higher click-
through rate than other pins.
• Forty million more women

use Twitter than men.
• Women do Sixty-four

percent of sharing on
Facebook
Retailers should make it a
point to connect with female
shoppers by discussing products that can help them complete
projects, offering DIY tips, and establishing a forum to
communicate. To increase the visibility of your business,
you may also consider YouTube and Instagram. Consider
including traditional marketing methods to achieve a higher
response. Women are receptive to emails, coupons, and sales
events.
It’s essential to communicate with female consumers
regularly to build lasting relationships. Let them know you
are a local business owner. Surveys indicate shoppers prefer
doing business with local retailers and small businesses.
Whatever approach you take, be creative.

16 CUTTINGEDGE Products Fall 2022

One True Measure

Customer satisfaction is one of the many ways we measure success.
Paladin Point of Sale and our unsurpassed support provide retail
stores the tools to succeed.

Check out what customers have to say about how Paladin
makes their businesses run better at
paladinpointofsale.com/success

To learn more call 800.725.2346
and press 1 to speak with a sales rep

SOPONTLIGBHTUSINESS

Transform the Future
of your business with
Better Technology

S mall businesses play a crucial role in building local investing in modern technology is essential to improving
communities and driving the country’s economic productivity and running a successful operation.
recovery. In 2021 these companies employed almost
47 percent of the country’s private workforce. LEVERAGE SMALL BUSINESS
Although owners continue to face many financial challenges, ADMINISTRATION RESOURCES
they remain optimistic about the Future. These entrepreneurs
recognize that continually upgrading their businesses by The U.S. Small Business Administration and supporting
organizations also recognize the role technology plays in

18 CUTTINGEDGE Products Fall 2022

the health and wealth of 32.5 million small businesses. ENHANCED DIGITAL SECURITY
Equipping businesses with digital resources created the
Small Business Digital Alliance (SBDA) partnership with Cybercrime is an ever-present danger that is often ignored
supporting organizations. “In today’s economy, small until the company becomes the victim of a ransomware
businesses are moving online to attract customers, open new attack. While it’s commonly believed that hackers prefer to go
markets, develop new products, and obtain capital – and after bigger fishes, criminals know that small businesses can
there is a range of new digital tools and services that can be easy targets. Almost 20 percent of small businesses have
help, particularly when small businesses partner with their been victims of cyberattacks. It may be surprising to learn
community,” said Jim Doyle, President of Business Forward. that 40 percent of companies with 50 or fewer employees
“By leveraging their have no cyber defense plan in place. Securing data
community’s local
tech incubator, VC protects proprietary
firm, university lab, information,
training program, financial accounts,
and free digital tools and information
from global businesses customers expect
– small businesses are is safely secured.
more likely to succeed. Installing multifactor
Collaboration is authentication to
critical, and the access business
SBDA will help small applications and
businesses and their devices will improve
communities work security and deter
together to achieve criminals.
and maintain critical
mass for success.” IMPROVED
INVENTORY
START WITH MANAGEMENT
THE ESSENTIAL AND ANALYTIC
REQUIREMENTS RESOURCES

Owners often The inability of a
believe that incorporating new technical solutions into their store to accurately
organizations comes with a hefty price tag that outweighs track inventory can
any potential benefits. In reality, failing to upgrade limits result in an excess product in the storage area or empty
the company’s potential growth and gives competitors a shelves during peak selling seasons. Both situations can
distinct advantage that increases over time. Start by focusing cause issues with cash flow. However, inventory management
on technological advancements essential for operating the systems are available that quickly identify what products are
business, securing data, and improving productivity. in stock and those that need to be ordered. These programs
make owners aware of how specific products are selling.
SOFTWARE-AS-A-SERVICE TECHNOLOGIES Some independent hardware stores may already have this
capability and utilize this function through their point-
Hardware store owners may not consider the ability to of-sale system. Inventory management software can also
work remotely to be a priority. However, if the department provide analytics that points out business areas that can
manager is offsite at a convention, a natural disaster improve, such as transactions, payments, and slow-selling
occurs, or there is a resurgence of the pandemic, it’s best merchandise.
to be prepared. Employees can continue to function and
collaborate if the company is equipped with software PUT TECHNOLOGY TO WORK FOR YOU
that facilitates communication. Apps such as BaseCamp
or Slack are readily available and can maintain business The digital age has technical solutions that can take your
flow. Additionally, Software-as-a-service (SaaS) companies business to the next level of success. Most large companies
can tailor the software to meet the business’s technical were small in the beginning—think Amazon or Apple.
specifications requirements. Although your dreams may be different, every organization
can benefit from improved productivity, better data, and
streamlined communications.

Fall 2022 CUTTINGEDGE Products 19

OSPONTLIGBHTUSINESS

Use Point-of-Purchase
Displays

to Generate Sales for Your Business

20 CUTTINGEDGE Products Fall 2022

H ow do shoppers feel when they enter ENDCAPS INCREASE
your store? Can they look forward PRODUCT’S VISIBILITY
to an enjoyable experience that
motivates them to start their Setting up endcaps requires
spring projects? Or are the signs and being intentional about what
displays from last season thrown together you plan to accomplish.
without rhyme or reason? One of the These displays are placed
things customers expect from home at the end of the aisle and
improvement retailers is to shop in an are visible to customers
inviting environment that is visually who may not opt to go
merchandised with informative signs and down a particular aisle. This
inspiring point-of-purchase displays. area is “prime real estate”
that influences shoppers’
• The average attention span is 8 seconds purchasing decisions and
• 65 percent of people are visual learners
• Showing visual messages can increase reten- motivates them to make impulse
buys. Endcaps can have seasonal
tion by 42 percent themes, focus on holidays like the 4th
When products are displayed in an organized fashion, it of July or Christmas, or spotlight causes
drives sales and promotes a positive reflection of the brand. such as Fire Safety Month, energy savings, or sustainability.
Smaller retailers face stiff competition from big-box retailers Stocking shelves within this high-traffic area with impulse
such as Home Depot and Walmart, so connecting with merchandise can boost sales.
customers is vital. • 49 percent of impulse purchases are made by adults ages
Point-of-purchase (POP) displays are ideal for highlighting 18-24
or advertising products for a limited time. These digital and • People 65 and older account for 35 percent of impulse
physical displays keep promotions fresh and exciting and buys
encourage shoppers to take notice. When POP displays
are placed next to products, they function as both the INTERACTIVE DISPLAYS OFFER
expert and salesperson and help customers make a faster A DIGITAL EXPERIENCE
purchasing decisions.
Bringing the digital experience in-store with interactive
DISPLAYS CAN BE SIMPLE OR COMPLEX displays can be an opportunity to “Wow” customers. These
vehicles actively engage shoppers in the discovery process and
Any POP display should be eye-catching and draw attention enable them to get information about the product creatively
to whatever service or product is promoted. Displays are and memorably. Shoppers are invited to engage through inter-
simply one aspect of the total visual merchandising strategy. active kiosks, touchscreens, immersive sound, and LED lights.
POP displays include essential elements such as printed
signs, shelf-talkers, price cards, or more complex digital DIRECTIONAL AND INFORMATIVE SIGNAGE
interactive displays, mobile apps, or iridescent floor signage.
POP material is often provided to retailers by manufacturers Use colorful and clever signage to direct customers to specific
who want their products to stand out from the crowd. merchandise or locations within the store. These silent guides
can save time and do not require assistance from employees.
Store owners should decide what products to target. Customers often prefer to browse and leisurely collect
Are they best-sellers in constant demand by consumers or information. Many businesses also use signage to support
slow-selling products that need a slight push to move? Free- a theme or advertise a specific promotion. Window signs
standing displays allow retailers to place them anywhere in can be fun and eye-catching. Setting up sidewalk sandwich
the store to attract customers. They should fit easily into the boards can prompt people to come inside to find out what
layout of your store and serve several purposes. your establishment offers.

• Create a narrative by using displays as focal points to POP MARKETING IS COST-EFFECTIVE
guide customers through the store and lead them to
what you want them to see Since both manufacturers and retailers benefit from POP
displays, the cost to store owners is very affordable.
• Use strategically placed POP materials to fill space, Arranging products to be visually appealing requires
provide information, promote products, and persuade creativity, time, and labor. However, if you time them
customers to buy correctly and consistently ensure the displays are relevant to
your customers, your results will be successful.
• Capture customer’s imagination by showcasing visually
stimulating displays that prompt customers to take action

Fall 2022 CUTTINGEDGE Products 21

OSPONTLIGBHTUSINESS

D IYers rolled up their sleeves and tackled a record products and deliver the personalized level of customer
number of home improvement projects during service required to attract these influential consumers.
the past two years. Their buying power caused a
surge in sales for independent retailers and big-box DIY PROJECTS ON THE RISE
chains that prosper when homeowners repair or improve
their homes. Although most retailers may believe they know According to mortgage lending agency Freddie Mac, DIY
what motivates DIYers, the reality is that these customers projects will rise 4.2 percent in 2022. Statista, a research
have different needs based on their age, income, and skill firm, indicates sales in the U.S will reach approximately $624
levels. When store owners have insights into what influences billion by 2025, with most sales being in home centers. A
the purchasing decisions of DIYers, they can stock the right significant share of these consumer dollars will be spent at
operations owned by independent retailers. It’s essential to

22 CUTTINGEDGE Products Fall 2022

know that seventy-seven percent of DIY projects focus on the pastime. Fully 73 percent of millennials have taken on a
interior of the home, while 23 percent are exterior projects. variety of projects. These may reflect a trend that indicates
millennials are buying and restoring older homes that require
• Painting is at the top of the list for 55 percent of home- repair. Consumers ages 21-40 comprise 50 percent of those
owners engaging in DIY projects.

• Landscaping, new flooring, bathrooms, and lighting • YouTube, Instagram, and Twitter are the most viewed
fixtures are affordable fixes social platforms for DIYers.

• DIYers prefer smaller projects that cost less than $5,000 • Seventy-eight percent of begin with people doing online
research
WHAT MOTIVATES HOMEOWNERS
TO BECOME DIYERS? • Forty-seven percent of DIYers bought a product or were
inspired to start a project based on what they viewed
The most obvious reason people decide to do projects online
themselves is to save money. Additionally, DIYers view their
home as an investment that is often considered a work-in- As baby boomers age and enter a new phase of life, they
progress. According to statistics, the average home has nine are working on a few projects. However, this population
projects that need to be done. However, the task can feel accounts for a significant share of DIY sales at hardware
overwhelming, and a few are postponed until the following stores and home centers. People ages 51 to 70 account for 35
year. In 2021, almost 41 percent of homeowners took on a percent of DIYers.
home improvement project.
THE BOTTOM LINE
• 37 percent of homeowners give up the project before it
is completed What DIYers want and need from retailers is continually
evolving based on what happens in our society and the
• 57 percent of DIYers think there is more work to be growing influence of social media. Rather than offer these
done on their homes savvy homeowners only the cheapest options, realize they
consider their homes an investment that deserves the best
• Only 10 percent of homeowners feel there is no mainte- products and materials. DIYers enjoy getting inspiring ideas
nance required and learning from people who can help them improve their
skills. Hardware stores and neighborhood home centers
There are also emotional reasons that motivate people to operated by independent retailers can be an excellent
spruce up their homes. When the pandemic forced people resource for DIYers of every age. Add a touch of creativity
indoors, they desired to make the space they inhabited more by holding in-store workshops, posting tutorials online, and
enjoyable. Fixing up also became an outlet for reducing stress building visual merchandise displays that inspire DIYers to
and coping with mental health issues that resulted from being buy more products.
isolated and concerned about Covid-19.

The housing market is hot right now. Completing small
home improvement projects can increase the value of a
home. Sellers know that a bit of paint, lush grass, and the
proper lighting can improve their home’s curb appeal and
make it more attractive to buyers.

DIYERS WILL PAY MORE FOR QUALITY PRODUCTS

With inflation on the rise and costs of materials and goods
skyrocketing, it’s natural for retailers to be concerned about
higher prices. One way to address the issue is to sell product
assortments that give consumers options regarding prices and
quality levels. Although 67 percent of DIYers make purchases
based on a specific budget, they prefer to pay more for
higher quality products instead of lower grade items that are
less expensive.

• Seventy-one percent of homeowners choose to pay more
for quality products

• 65 percent of DIYers want sustainably sourced materials

MILLENNIALS ARE THE BUSIEST DIYERS

The popularity of HGTV, YouTube, and other social media
channels has made DIY projects a necessity and favorite

Fall 2022 CUTTINGEDGE Products 23

CMAONUMFACPTUARENR SYPOTMLIGHITLESTONES

Going the Extra Mile...

Honoring a Tradition

24 CUTTINGEDGE Products Fall 2022

of Excellent Service

S ometimes the more things change, the more How does Sunnyside navigate
they remain the same. In 1893, folks were disruptions in the supply chain?
mindful of spending wisely and getting Sunnyside is fortunate to have longstanding
value for their hard-earned dollars. It was a relationships and partnerships with many of our
year of economic instability and huge swings in the suppliers, but nonetheless, we are having the
stock market. Yet, people imagined life would get same daily challenges other manufacturers are
better. They were eager to see the new inventions having. It’s a very complex environment with
and products at the World’s Fair in Chicago. increasing prices, allocation of raw materials,
labor shortages, and unpredictable product
Even then, entrepreneurs brought products to demand. Working closely with suppliers,
market that offered their customers solutions. When customers, and employees combined with
Henry Lueders began distributing kerosene and flexible manufacturing and purchasing resources
other oils from a horse-drawn wagon, he founded H. have all contributed to our ability to meet our
Lueders & Company. The business rapidly expanded customers’ needs over the last 24 months.
and eventually moved to the suburbs of Chicago.
The name was now Sunnyside Corporation. Are there benefits to being centrally
located in the Midwest?
What guiding principles instilled by founder Henry Sunnyside’s location in the Chicago suburban
Lueders continue to shape the business today? area has helped with our exposure to and
Henry Lueders started this business by always procurement from suppliers and provided a
keeping the customers’ interests in mind. His central shipping point to our customers. While
founding principle was to provide quality products at we distribute nationally, our location does help
fair prices with outstanding service. Today, Sunnyside with the transportation lead times to get products
continues to build on that foundation by investing in to market.
the company, our products, and our customers.
What role does research and development
Why do you think the demand for Made in play in introducing new product categories?
America products continues to grow? We are consistently looking for innovative ways
The recent supply chain disruptions have opened to introduce new products and improve existing
the eyes of many consumers and manufacturers to products. This area is also of great focus due to
see the vulnerability of foreign-produced goods. existing and pending regulations limiting VOCs.
US companies are reevaluating the cost-benefit Again, this goes back to cooperative relationships
equation of producing overseas. Increasing retail with our suppliers for new ingredients/additives
prices and lack of availability have limited consum- for developing formulas or tweaking current
ers and prompted the question, “why can’t we make products. Our relationship with our customers
that here?” Sunnyside products have always been also fosters the development of new products if
produced domestically. While we source from sup- they seek a solution for a competitive replace-
pliers affected by the global market, we feel very ment or category gaps in their existing offerings.
proud to make all our products here in the USA.

Fall 2022 CUTTINGEDGE Products 25





MCAONUMFACPTUARENR SYPOTMLIGHITLESTONES

How do Sunnyside’s products differ from competitors? exceptionally high fill rates and service throughout the
High-quality products are developed through meticulous pandemic by proactively managing our packaging, raw
innovation—consumer-focused packaging with clear materials, and workforce. Our teams work diligently to
instructions on use and safety. Uniform container options eliminate bottlenecks in our processes to allow us to keep
provide a more appealing and organized planogram filling orders and get products out the door. Customer
presentation. We offer a product line encompassing requirements are constantly changing and demanding
hundreds of items and sizes, offering the broadest range of specific conditions for their orders. It’s an operational
thinners, solvents, cleaners, removers, and paint additives. necessity to keep providing more information to match
logistic automation. One principle guides our philosophy
There is a shortage of skilled labor in the on the level of service to our customers, “Quality products,
manufacturing sector. Does this impact Sunnyside? shipped complete and on time.”
We have been challenged by the labor shortage, but
Sunnyside has been very fortunate to have a great group What is the most important thing you want
of long-term employees. We have historically been able to retailers to know about Sunnyside Corp.?
retain talented employees, and many have tenures of 20 The company’s longevity in the industry has been
years or more. This stability is a testament to the quality of predicated on supplying a complete range of products
our working conditions and the safe environment here at for consumers buying in the paint, hardware, and home
the company. improvement channel. Our goal is to develop superior
products and deliver service exceeding the customer’s
Does the company support any local or expectations. Next year is a huge milestone for us.
national charitable organizations? Sunnyside will celebrate its 130th year in operation. We
We support several charities in conjunction with our custom- must be doing something right. I think that says it all.
ers, including The Boys and Girls Clubs of America, St. Jude
Children’s Research Hospital, and other foundations.

Share your philosophy of customer service.
Sunnyside has always strived to retain customers through
our high service level and quality products. We maintained

28 CUTTINGEDGE Products Fall 2022



LAWN & GARDENPRODUCT SPOTLIGHT

Plant Parents Bring
Nature Indoors

G rowing plants or herbs indoors is one ships with the “plant babies “they nurture and
of the most common hobbies in the grow. While boomers may be downsizing, they
U.S. Even folks without a green thumb still manage to make space in their homes for
manage to pick up a few houseplants. In beautiful plants and tasty edibles.
Fact, 66 percent of Americans own at least one
plant. Many “plant parents” live in apartments or • 7 in 10 millennials are plant parents
condos and optimize their small spaces to create • Houseplants improve productivity by 15
plant-filled environments. Millennials often use
the term plant parent to describe their relation- percent
• 67 percent of adults grow or plan to grow

edible plants

30 CUTTINGEDGE Products Fall 2022

IMPROVES HEALTH AND WELLNESS growing plants for food or have an activity that the entire
family can share. Older gardeners enjoy the beauty associated
Stress is a by-product of living in a technology-driven society. with plants and the ability to get physical exercise.
Being digitally connected 24/7 has resulted in technostress,
a modern ailment caused by the inability to deal with stress PLANT PARENTHOOD SPURS RECORD SALES
in a healthy way. The journal of Physiological Anthropology
studied the benefits derived from interacting with house- According to the National Garden Association, Americans
plants. The results indicate that indoor plants reduce stress by spent a record $52.3 billion on lawn and garden products last
suppressing automatic activity in the nervous system. After 15 year. Twenty-five percent of sales were generated by millen-
minutes, participants in the study felt soothed, comfortable, nials who have embraced “plant parenthood.” Consumers
and natural after interacting with ages 35-44 spent about $608—up to $105 from 2020. Growing
plants. The activity also lowered the
participants’ diastolic blood pressure. edible plants is a hobby that pays for itself since every $1
This study is one of several that finished yields $6 worth of produce.
show plants positively affect mental
health. INCREASE INDOOR GARDENING SALES

PLANTS PURIFY THE AIR Retailers who operate in areas with apartment complexes and
senior living communities have an opportunity to increase
Nasa scientists often conduct ground- sales. Offering equipment that fits in small spaces is the
breaking research that has practical ideal solution for indoor gardeners. Compact garden kits
applications beyond space explo- make growing edibles simple and stress-free. LED lights are
ration. In 1989, the organization essential for plants in dark areas. It’s a good idea to stock
wanted to improve an aircraft’s air a mixture of basic supplies and hi-tech products. Selling
quality by removing volatile organic potting soil, planters, snips, spray bottles, and seeds, along
compounds (VOCs) from the cabin. with more sophisticated merchandise, offers something for
Researchers discovered that the beginning to expert gardeners.
roots, foliage, and soil of common
houseplants reduced the level of
interior pollutants such as formalde-
hyde and carbon monoxide up to 87
percent in 24 hours. Recent studies
have validated Nasa’s research. A
survey conducted in 60 office build-
ings found that adding plants to the
environment reduced airborne toxins
by 50-75 percent. Plants have been
proven to reduce indoor pollutants
and improve the overall well-being of
plant owners.

MOTIVATIONS DIFFER BY GENERATION

Plants give millennials who are not parents a sense of joy
and purpose. Growing plants requires significantly less
responsibility than raising a child or caring for a pet. Younger
millennials tend to be renters rather than homeowners. Since
their homes have limited space, caring for houseplants tends
to be the natural solution. Their main worries revolve around
plant care and maintenance.

• 60 percent—Making sure plants get enough sunlight
• 56 percent—Making certain plants get enough water
• 48 percent—Keeping plants alive
Younger gardeners say they are primarily interested in

Fall 2022 CUTTINGEDGE Products 31









LAWN & GARDENPRODUCT SPOTLIGHT

GUTTERFOAM – 10 PC BOX PRESSURE WASHERS FOR FLY TRAP MAX
MULTIPURPOSE CLEANING
GutterFoam, the easiest self-installed The all-new Fly Trap Max is the
gutter guard on the market. It is The Mi-T-M ChoreMaster cold water biggest fly trap RESCUE!® has ever
affordable and invisible from the pressure washers are great for keeping built, allowing homeowners to catch
ground. GutterFoam eliminates patios, decks, siding and equipment thousands of flies with very little effort.
dangerous and dirty gutter cleaning clean. Ranging from 3000 to 4200- To use the trap, all that’s needed is
so you can spend time doing the PSI, these washers feature a powerful a little bit of water — the fast-acting
things you enjoy. Unlike other systems, Mi-T-M OHV engine with 3-year attractant does the heavy lifting. It’s
installation is simple and easily installs warranty, powder-coated steel frame easy, clean, and effective. The smarter
in minutes. It does not require special and built-in detergent injector. Each unit combination.
tools. The 10-piece box is our new comes with wire-braided hose, 36-inch
compressed packaging that allows for wand and quick-connect nozzle for RESCUE!®
more product on your retail footprint. precise cleaning. URL: RESCUE.COM/BOOKNOW
40 linear feet of product per box.
GutterFoam will bounce back to original MI-T-M
form after your customer unpacks it. 800-553-9053 OR MITM.COM
Easier for your customer to carry and
saves shelf space!

TJM INNOVATIONS, LLC
866-766-3442 OR GUTTERFOAM.COM

™

BECAUSE 2 TANKS ©2022 CHAPIN INC.
ARE BETTER THAN 1. 6/29/22 1:24 PM

SEE OUR LINE OF REVOLUTIONARY
MIXES-ON-EXIT™ SPRAYERS AND
ACCESSORIES AT CHAPINMFG.COM

36 CUTTINGEDGE Products Fall 2022
2207CUTEDGE_Chapin.indd 1

NEW SIGNATURE FLAVORS!

GRILLING GAME CHANGER:

FLAVOR BOOSTERS MADE
WITH 100% REAL SPICES

EXPERIENCE FLAVOR LIKE NEVER BEFORE

+

The QUIKRETE® app provides product searches, how-to videos, and a handy
product quantity calculator to help make you and your sales staff more
knowledgeable in just a few clicks. Download it today or visit quikrete.com
to learn more.



LAWN & GARDENPRODUCT SPOTLIGHT

NEW! SPRING 2023 PRINTS! SLOGGERS NEW! BRAVE STUMP GRINDER
RAIN AND GARDEN COMFORT SHOES
Brave’s new Stump Grinder is powered
Step into Spring with a pair of new by a KOHLER® Command PRO CH440
Sloggers Waterproof Comfort Shoes. engine and offers superior torque at
Super comfortable. Super cute. Keep your 22.7 Gross ft. lbs. delivered to 9 high
feet comfortable and dry and leave the speed carbide 3600 RPM cutters.
mess outdoors. Sloggers is number one in The direct belt drive eliminates clutch
waterproof comfort footwear. slippage, and the extreme duty 2x2
SLOGGERS axle with dual locking pins ensures
CONTACT: REED BADERSNIDER trouble free breaking. This unit also
800-900-3339 OR SLOGGERS.COM boasts a 12-inch 50 lb. cutting head,
Tri-Cut dual bolted teeth, and 16-guage
KINGSFORD® SIGNATURE FLAVORS FLAVOR BOOSTERS, 2LB. BAG steel decking with anti-vibration welded
chip head safety shield for protection.
Elevate your everyday grilling with Kingsford® Signature Flavors Flavor Boosters Cut any diameter stump 9 inches high
infused with 100% Real Spices. These new Flavor Boosters come in three flavors: and 9 inches below ground comfortably
Basil, Sage, and Thyme; Garlic, Onion, and Paprika; and Cumin Chili. Get real spice using the multi-position adjustable bow
and wood flavor from your grill for a smooth, balanced flavor that’s one of a kind. handle.
KINGSFORD CHARCOAL
901-395-4812 OR KINGSFORD.COM BRAVE PRODUCTS
800-350-8739 OR
WWW.GNEDI.COM/BRAVE

FRUIT FLY TRAPS

RESCUE!® Fruit Fly Traps use food-based lures and an
exclusive design to start catching fruit flies in minutes. With
more holes and a higher concentration of attractant, this trap
is proven to catch adult fruit flies eight times more effectively
than competitors. Each trap comes with a 30-day supply of
attractant (with refills sold separately).

RESCUE!®
URL: RESCUE.COM/BOOKNOW

40 CUTTINGEDGE Products Fall 2022

At Mi-T-M, we pride ourselves on building mighty, damn good equipment. It’s what sets
us apart from our competition. When you purchase equipment with
the Mi-T-M name on it, you are buying dependable equipment that is
designed, built, and tested by good people. Mighty. Damn. Good.

UMaSdeAin POWERED BY www.mitm.com
3 YEAR WARRANTY 800-553-9053
with Globally Sourced
Components

Air Compressors | Water Pumps | Air Compressor/Generator Combinations
Air Compressor/Generator/Welder Combinations | Cold and Hot Water Pressure Washers | Wet/Dry Vacuums

Jobsite Boxes | Portable Heaters | Portable Generators | Water Treatment Systems





LAWN & GARDENPRODUCT SPOTLIGHT

NEW! INVERTERS WITH CO DETECTOR VALVOLINE ADVANCED FULL
SYNTHETIC MOTOR OIL
Mi-T-M inverter generators provide clean and quiet power for jobsites, workshops,
recreation and power outages. Each model, ranging from 2000 up to 8000 watts, Valvoline Full Synthetic is designed
is equipped with carbon monoxide (CO) detection and auto shutdown if CO specifically for customer’s hardworking
levels become unsafe. These inverters are easy-to-use, feature GFCI protected cars, trucks, and SUVs. Provides a
receptacles and are powered by Mi-T-M OHV engines. All Mi-T-M invertors come great opportunity to grow premium mix
with 1-year alternator and 3-year engine warranties. and drive increased profit margins for
your business. Valvoline’s Full Synthetic
MI-T-M motor oil is formulated for increased
800-553-9053 OR MITM.COM thermal and oxidative stability to keep
your vehicle on the road longer. Our
MIXES ON EXIT BACKPACK SPRAYER full synthetic helps reduce formulation
of sludge and varnish deposits in
Our innovative Mixes On Exit technology is now your engine. Additionally, this formula
available in an easy to use backpack sprayer. The provides resistance to chemical and
M.O.E. system mixes as you spray, eliminating the physical breakdowns, which helps
need to pre-mix chemicals, which saves set-up and extend engine life. Compared to
maintenance time. The 63950 M.O.E. backpack standard motor oils, our full synthetic
sprayer comes with two chemical tanks so you features lower oil vaporization as well
can use one and keep one handy when you need as lower consumption when driving in
to switch. Unused chemical can be stored in the extreme temperatures.
concentrate tanks which reduces waste. Clean
water goes directly into the main tank, chemical VALVOLINE
into the smaller tank, and a mixing dial adjusts 800-832-6825 OR VALVOLINE.COM
the concentrate ratio from 1 to 10 ounces per
gallon.

CHAPIN INTERNATIONAL, INC.
800-444-3140 OR CHAPINMFG.COM

NEW! MAXIM BRUSH CUTTER

Introducing the new Maxim Brush Cutter! Powered by a
Honda GXV390 engine, the MBC190H features a hydro
transaxle with enhanced traction control, forward and reverse
operation, 2” diameter sapling cutting capacity, 10-gauge
steel deck, and double-sided 26” cutting blade. This cutter
will make short work of all of your high brush areas.

MAXIM
866-994-8414 OR MAXIMMFG.COM/CEP
OR E-MAIL: [email protected]

44 CUTTINGEDGE Products Fall 2022

THIS STILL ISN’T AN
APPLES-TO-APPLES COMPARISON.

Unlike our fruit-shaped competitors, RESCUE!® Fruit Fly Trap is
reusable, won’t tip over and contains a highly concentrated lure that
starts taking care of fruit flies in just one day. With that strength and
efficacy, try as they may, but no other trap compares.
Visit rescue.com/BookNow for distributor and co-op order information.

LAWN & GARDENPRODUCT SPOTLIGHT

EASY TO USE GASOLINE CAN DOSKO SWIVELING NEW! SKEETER HAWK
STUMP GRINDER MOSQUITO DEFENSE
New from No-Spill! No-Spill introduces
a new 5 Gallon Fuel Can with View Dosko’s new 337S Swivel Grinder Introducing SKEETER HAWK, the
StripeTM ! On both the front and back, features a swiveling grinder head world's first complete line of flying
the View StripeTM let’s you know how that allows for easy sweeping action insect defense products that combine
much fuel you have left. This great of grinding head. Simply wheel the safe, all-natural ingredients with
feature can also be found on No-Spill’s stump grinder to the stump, engage powerful elimination technology. Now
1.25 and 2.5 Gallon models. All No-Spill the single lever wheel lock, and grind you can protect your family from
Portable Fuel Containers feature the the stump with the swivel action gliding annoying pests and the harmful effects
innovative Push-Button Control with left and right over the stump. The side of harsh chemical repellents. With
Auto StopTM, a large neck opening for discharge keeps grindings away from SKEETER HAWK, you get layers of
fast flow, a wide, stable design and a the machine and the operator. Grinding proven protection – while hanging out
3 year warranty. The No-Spill Gasoline a stump has never been so easy! in the backyard patio or hiking in the
Can is the easiest to use in the industry. woods. The complete line of SKEETER
“The Button Makes It Easy.” DOSKO HAWK includes wearable repellents,
866-994-7102 OR DOSKO.COM/CEP traps, zappers and bait stations.
NO-SPILL OR EMAIL: SALES@ DOSKO.COM
913-888-9200 OR WWW.NOSPILL.COM For more information or to place an
order, contact your Skeeter Hawk sales
manager.

SKEETER HAWK
800-255-6061 OR SKEETER-HAWK.COM

RHINO CART ALL- NEW! BRAVE CONCRETE SCREED CORD PROTECT
TERRAIN MOVER OR CONCRETE VIBRATOR
The Twist and Seal Cord Protect is
The Rhino Cart all terrain mover is the Brave now offers a Concrete Screed specifically designed to fit standard
most rugged all terrain moving cart on and Concrete Vibrator! Each unit is built homeowner extension cords.
the market. It’s a heavy-duty moving with a durable, heavy-duty design to Protecting cord connections on string
dolly specifically designed to conquer stand up to hard use. Brave’s Concrete lights, bird baths, fountain pumps, and
thresholds, uneven surfaces, and even Screed is powered by a Honda GX35 yard lights is a breeze with the Cord
hard pack dirt & gravel while carrying engine and offers a hardened aluminum Protect. The patented sealing system
up to 1,500lbs. The telescoping frame blade, heavy rubber mounts to reduce and built-in strain relief will keep your
easily adapts to move items from 6” vibration, adjustable handle height, connections together and the water
- 46” while the non-marking wheels and tilt-up stand to keep the engine out. Proudly made in the USA.
protect your floor. The perfect option out of the concrete and off the ground.
for moving heavy appliances, gun The Concrete Vibrator features a 3.1 TWIST AND SEAL
safes, furniture, and building materials. HP motor, strong plastic housing with 888-945-4545 OR TWISTANDSEAL.COM
Proudly made in the USA. water-proof protection, IP44 protection
against splashes and access, and filter
RHINO CART in air inlet. Screed boards and Vibrator
866-744-6628 OR RHINOCART.COM accessories available in several sizes.

BRAVE PRODUCTS
800-350-8739 OR
WWW.GNEDI.COM/BRAVE

46 CUTTINGEDGE Products Fall 2022

Raw Material Shortages
Rock the Paint Industry

C onsumers who are looking for sales and deep RISING PRODUCTION COSTS
discounts on paint may face sticker shock and
be disappointed with the assortments. Like In January the Producer Price Index (PPI) for interior and
other industries, paint manufacturers have also exterior coatings rose 9 percent.
experienced disruptions in their supply chains and
shortages of raw materials. These continuing problems have Year over year the prices for each product has increased
significantly driven up costs and created uncertainty about 30.3 percent and 21.2 percent.
when paint products will be available to meet the growing
demand fueled by builders, pros, and DIYers. Michael McGarry, PPG CEO, says, “We expect raw material
costs to remain at an elevated level and are experiencing
• Winter power outages in Texas damaged supplier’s additional inflation in other cost areas, including logistics
plants and labor.”

• Shortages of petroleum limit the flow of an essential When speaking to CNN, John Morikis, Sherwin-Williams
ingredient in paint CEO, said, “The reality is there’s a tight supply chain market,
there’s a strong demand, and we expect raw materials costs
• Surging industrial demand for raw materials in short will stay elevated for a period of time.”
supply
INFLATION FUELS SUPPLY AND DEMAND
• Limited availability of critical resins, additives, and
solvents Small Business owners are worried about inflation, which
has reached its highest level in 40 years. In response, owners

Fall 2022 CUTTINGEDGE Products 47

PPRAODIUNCT TSPO&TLIGSHTUNDRIES

increase the average selling prices of goods to levels not seen that is fully capable of producing epoxies, acrylics, and
since 1974. Their concerns are reflected by the U. S. Chamber solvents.
of Small Business Index for Q4 2021. Seventy-four percent of
small business owners said they are concerned about inflation. “Companies seem to be most confident in the current
At the same time, 71 percent responded that higher prices solid demand environment persisting through 2022 but are
have significantly impacted their business. watching production levels like the rest of us related to the raw
material environment,” Andrews said.
• Disruptions in the supply chain make it challenging to
obtain specific products. PASSING COSTS ON TO CONSUMERS

• Paying higher prices for the same supplies limits cash With inflation at record highs, it’s difficult to avoid raising
flow and reduces profits. prices. Consumers feel the pinch at grocery stores, gas
stations, and airlines. Small businesses have a real need to
• Customers may be unwilling to pay higher prices share rising costs with their customers. Rather than raise
prices without explanation, communicate the problem to
EXPERTS DEBATE WHEN PROBLEM WILL IMPROVE customers. They are dealing with the impact of inflation in
their everyday lives and understand the continuing challenges
Some government experts in the Federal Reserve believe the small businesses have faced in the past few years.
supply chain issues that fuel the high inflation rate are slowly
improving. They point to the prices for hardware and building CHECK INTO OPTIONS
materials that peaked at the height of the pandemic but are
gradually falling. Other analysts in the private sector disagree. Although businesses can’t control inflation, they have options to
Vincent Andrews, an equity analyst at Morgan Stanley, pre- combat the effects. The actions to be taken will depend on the
dicted high inflation rates until mid-year, followed by deflation specific situation. Whether owners need a loan to receive more
in the second half. Reducing the current paint shortage will working capital or reduce overhead costs are options to consider.
require a functioning supply chain for the chemical industry

BLUE MAX TILE & FLOOR QUICK FIX SMALL ENGINE TREATMENT

Ames Blue Max Tile & Floor is an The perfect small engine treatment for restoring engine performance
elastomeric, liquid rubber adhesive, and fuel efficiency. Combining ultra-powerful engine detergent
crack prevention membrane, and polyetheramine (PEA) with Star Tron enzyme technology, Quick Fix
waterproofer for the application of can help rescue hard-starting or rough-running gas engines. Quick
tile and stonework. It is easy to apply Fix helps clean deposits, eliminate gum or varnish, or maybe avoid
with a brush or roller and can be a costly repair. A 4oz bottle will treat up to 20 gallons of gas and
used in both vertical and horizontal is recommended to be added in every 4 to 5 tanks or as often as
applications. Blue Max Tile & Floor is needed.
Uniform Plumbing Code listed for use
as a shower pan liner. STAR BRITE
AMES RESEARCH LABORATORIES 800-327-8583 OR STARBRITE.COM
888-345-0809 OR AMESRESEARCH.COM
BLUE BEAR® EMERGE™
48 CUTTINGEDGE Products Fall 2022 CLEANER & DEGREASER

An easy-to-use formula that tackles tough
cleaning jobs indoors and outdoors—
without harsh chemicals. This versatile low-
odor cleaner eliminates grease, grime and
oil on most hard surfaces, including painted
walls, metal, concrete and asphalt. Ideal for
clean-up after using BLUE BEAR mastic
remover and paint strippers. Emerge also
has a multitude of other uses in the house,
garage and workshop! Emerge is available
at: Ace Hardware 53093

FRANMAR
800-538-5069 0R FRANMAR.COM
[email protected]

NEXT GENERATION OF AUTOMATIC PAINT DISPENSERS BLUE BEAR®
SAFENOL™ PAINT
Both the AccuSmart 7500 and AccuSmart 9500 are engineered to improve the & URETHANE
operator experience. Canister layouts are optimized to make it easier to fill and avoid STRIPPER
spills. Next-generation DVX™ valveless pumps deliver instant-on dispense and
helps reduce power consumption by 50%. Alignment is easier and more accurate Make your customers’
with the high-visibility array of 16 LED lights, speeding the dispensing process while DIY projects safe
reducing the chance of mistints. and enjoyable! It
effectively removes
FLUID MANAGEMENT paint (including lead-
847-212-2348 OR FLUIDMAN.COM based), varnish,
enamel, urethane and
more, without harsh
chemicals or noxious
odors. Safenol’s
easy-to-use gel
formula strips multiple layers in a single
application, softening paint in as little as
20 minutes. Safenol is available at:

Ace Hardware 53093

True Value 9238

Do It Best 7068

FRANMAR
800-538-5069 OR FRANMAR.COM
[email protected]

ALL-IN-ONE

The #1 asked for project paint!

www.beyondpaint.com

PPRAODIUNCT TSPO&TLIGSHTUNDRIES

ALL-IN-ONE SPECIALTY PAINT KEROSENE

Beyond Paint is specifically formulated to allow you to refinish your furniture, Kerosene is a highly refined 1-K heater
cabinets, countertops, masonry, tile, metal, plastic and almost any surface with and appliance fuel, ideally suited for
this all-in-one bonder/primer/finisher that cures to a durable, washable surface. use in kerosene heaters, lanterns and
No stripping, no sanding, no priming required. Beyond Paint is much thicker than stoves. It is crystal clear, has no dyes,
normal paint and requires only two coats and minimal prep. It is formulated with and is refined to reduce sulfur content,
4x the paint particles to that of regular paint, offering superior coverage and a and extend the wick life of kerosene
professional grade finish. This durable paint is eco-friendly and contains a low VOC burning appliances. Kerosene meets
so it’s safe around children and pets. Beyond Paint is proudly made in the USA ASTM 1-K Specifications and is suitable
for all kerosene-burning heaters, lamps
BEYOND PAINT and stoves.
866-266-0650 OR [email protected]
SUNNYSIDE CORPORATION
847-541-5700 OR SUNNYSIDECORP.COM

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