THEPALMER / iStock / Getty Images Plus FERRET Page 23 TWIST AND SEAL Page 34 MOTOROLA Page 54 SUNNYSIDE CORPORATION Page 48 GUTTER FOAM Page 46 NO-SPILL Page 2 COFAIR Page 63 THE PRODUCT GUIDE FOR HOME IMPROVEMENT RETAILERS SPRING 2022 • VOLUME 14 • ISSUE 1
* Available only on select Models No-Spill® Gas Cans • Push Button Control • View StripeTM * • Auto StopTM • Fast Flow Rate • Wide Stable Design • Professional Quality • 3 Year Limited Warranty Our original family of gas cans continue to set the industry standard for ease-of-use and professional quality PORTABLE GENERATORS LAWN MOWERS LANDSCAPING TOOLS ill ® PROUDLY MADE IN USA No-Spill Portable Fuel Containers www.nospill.com 913-888-9200 No-Spill Portable Fuel Containers www.nospill.com 913-888-9200 The Button Makes it Easy! The Button Makes it Easy! EASY TO USE DESIGNED FOR SAFETY No-Spill cans are made to meet or exceed all industry standards. PROUDLY MADE IN USA 2201CUTEDGE_No Spill.indd 1 12/16/21 1:21 PM
* Available only on select Models No-Spill® Gas Cans • Push Button Control • View StripeTM * • Auto StopTM • Fast Flow Rate • Wide Stable Design • Professional Quality • 3 Year Limited Warranty Our original family of gas cans continue to set the industry standard for ease-of-use and professional quality PORTABLE GENERATORS LAWN MOWERS LANDSCAPING TOOLS ill ® PROUDLY MADE IN USA No-Spill Portable Fuel Containers www.nospill.com 913-888-9200 No-Spill Portable Fuel Containers www.nospill.com 913-888-9200 The Button Makes it Easy! The Button Makes it Easy! EASY TO USE DESIGNED FOR SAFETY No-Spill cans are made to meet or exceed all industry standards. PROUDLY MADE IN USA 2201CUTEDGE_No Spill.indd 1 12/16/21 1:21 PM
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Spring 2022 CUTTINGEDGE Products 5 Some of the most rewarding things about working in this industry are the relationships I build along the way. Anyone who knows me can tell you I’m quite a talker and ask a lot of questions. But that’s ok. It shows I enjoy spending time with people and am interested in what they say. So, you can imagine how happy I was to return to the tradeshows last fall. The events were everything I hoped for and more. Where else can you see so many new products? Or, network with people in the industry who know about trends, technology, and the challenges of operating a successful business? Like the retailers who attend the shows, I work the floor and talk to manufacturers. A retailer needs to buy merchandise to stock the store shelves. My team and I are looking for opportunities to promote products, meet new manufacturers, and gain insights into the home improvement business. Going to tradeshows and building relationships benefits everyone. The focus of this magazine is to update retailers about quality products your customers will want to purchase each season. And to help you connect to the companies who manufacturer these items. Understanding who you’re doing business with is the foundation of a solid relationship. The pandemic has forced all of us to adjust to unusual circumstances. Operating a business is stressful when you continually pivot and change plans on short notice. Hopefully, the disruptions within the supply chain are a thing of the past. Our industry remains strong and keeps moving forward. Thank you for supporting Cutting Edge Products Magazine, and our digital enterprise. Because you consistently demonstrate you value our relationship, this magazine is one of the fastestgrowing trade publications in the industry. Let’s keep the momentum going in the year ahead. Great Selling, Tony Sarantakis, Publisher DEAR READERS, CONTENTS Free Product Information! New! Hover the camera on your smartphone and scan the QR code at the bottom of page 62. It’s the quick and easy way to request more information about products and services advertised in this issue. Receive a quick response! SPRING V-UNION March 1–3 SPRING MARKET February 11–14 Indianapolis SPRING CONVENTION March 8–10 Las Vegas Published by 4M Communications 117 South Cook Street #306 Barrington, IL 60010 ADVERTISING SALES Midwest/Great Lakes Territory Tony Sarantakis Publisher 847-934-9515 [email protected] West Coast Kristy Dziukala 815-353-9493 [email protected] North & South East Territory Robin Daugherty 773-569-1360 [email protected] Leonard Munson 773-308-6030 [email protected] EDITORIAL AND MEDIA Wanda Lenoir Editorial Director [email protected] DEALER MARKET February 24–26 Orlando Dates and location are subject to change. Please check convention websites for current status and updates. MADE IN AMERICA 6 Forging Ahead to the Next 165 Years Mayhew Tools Invests in the Future of American Manufacturing SPOTLIGHT ON BUSINESS 10 Getting to Know the Reimagined Consumer 12 8 Ways to Make the Most of Trade Shows 16 Online Reviews Translate Into Revenue LAWN & GARDEN 18 Cultivating Millennials The key to Future Growth for Garden Centers & Nurseries 22 Product Spotlight PAINT & SUNDRIES 44 Things Customers Don’t Know About Paint (but should) 46 Product Spotlight HARDWARE & BUILDING SUPPLIES 52 Product Spotlight HOUSEWARES & CONSUMABLES 60 Product Spotlight MANUFACTURERS’ SPOTLIGHT 61 Doing Good in the Neighborhood SERVICES 62 Product Information Request Form
MANUFACTURER SPOTLIGHT MADE IN AMERICA 6 CUTTINGEDGE Products Spring 2022 Forging Ahead to the Next 165 Years
Spring 2022 CUTTINGEDGE Products 7 Mayhew Tools honors the past while successfully adapting to the future. The company remains steadfast in manufacturing quality products that customers can depend on for optimum performance. Founded at the height of the industrial revolution, Mayhew continues to embrace innovations that make the company a trailblazer in American Manufacturing. What is the driving force behind Mayhew’s success as a company? Mayhew’s success from the beginning has always been driven by our dedication to product quality and dependability. Our team is continually committed to consistent product innovation and developing new products that fill a void in the market so that the end-user has the best tool for the application at hand. Mayhew was founded in 1856. Why is “Made in America” important to consumers? We believe that when consumers are investing in ‘Made in America’ products, it signifies to them the quality and dependability of the item(s) they are purchasing. They can trust the product they are buying will do the job because they can know that Mayhew has remained true to its roots from the beginning and has stayed constant in quality craftsmanship and production processes. Can you identify product innovations and trends driving the hand tools category? Ultimately, consumers are looking for quality product solutions that will save them time, make their projects and jobs easier to accomplish, and are ergonomically designed, allowing for more comfortable use. We at Mayhew pay attention to these trends when we are developing new items and updating current lines to ensure the customer gets what they need and want. What role does research and development play in bringing products to market? Research and development are key parts of bringing successful product solutions to market. Mayhew always tests each new tool we develop initially, in-house, to very specific standards. We then follow up by conducting field-testing to ensure each product performs as intended. Forging Ahead to the Next 165 Years Mayhew Tools Invests in the Future of American Manufacturing
8 CUTTINGEDGE Products Spring 2022 MANUFACTURER SPOTLIGHT MADE IN AMERICA charities (both locally and nationally) in multiple ways throughout the year. Some of the charities we support include: • United Way of Franklin County • Toys for Tots • Big Brothers & Sisters • We just finished a 3-year program with Baystate Franklin Medical Center • YMCA • American Cancer Society • Make a Wish During the COVID-19 Pandemic, we also began producing Face Shields and donated them to local hospitals and those that needed protective gear. Share Mayhew’s philosophy on environmental stewardship and social responsibility? As an organization and U.S. manufacturer, we believe in creating a positive and safe work environment where all our employees feel secure and are valued. We also make sure that we take the time to consistently review our processes, products, and packaging to reduce or eliminate waste and minimize our environmental footprint. Recommend several Mayhew tool lines retailers should stock to attract pro customers. Mayhew produces nothing but the highest quality tools. Once people purchase them, they become loyal customers. Some of the lines we recommend include; our varieties of punches and chisels, pry bars, masonry tools, hooks, picks and scrapers, pneumatic tools, screwdrivers, screw extractors, brass punches, and more. We also recommend our new made in the USA insert and power bit product lines. They each feature hundreds of SKUs in various fastener styles and sizes to accommodate numerous applications. What is the most important thing our readers should know about the company? Mayhew Tools has been dedicated to manufacturing innovative, high quality, made in the USA hand tools and providing customers with products they can trust and rely on for over 165 years. We are passionate about delivering the highest quality tools the market expects from the Mayhew name. Mayhew has expanded into new areas. Why is this important to the company’s growth strategy? We believe it is important to have a diversified product line to offer our customers that also aligns with our core markets and competencies. We invest a significant amount of time and research into identifying which new products and lines we should bring to market based on the needs and solutions identified by our customers. The supply chain has experienced disruptions caused by a lack of materials, shipping delays, and labor shortages. How has Mayhew been impacted? Mayhew has unfortunately felt the impact this year by all of the above. We are doing everything we can to maintain the quality and service our customers know and trust in the Mayhew brand and are working diligently to reduce the impact of these issues at the customer level. How do employees contribute to the success of the company? The people behind the Mayhew brand are what make us successful. From the craftsmen who make our products, customer service, to the team that ships our products out to the customers, and everyone in between, we could not do it without them; it is a complete team effort. Does the company support specific philanthropic causes or sponsorships? At Mayhew, we believe in community and doing what we can to help those around us. We focus on supporting various
EX PLO RA TION 2201CUTEDGE_Inspired Home Show.indd 1 12/3/21 1:18 PM
T hose who experience traumatic life-altering events reflect on their relationships with family and friends and their impact on society. Regardless of an individual’s point of view, most will acknowledge our collective response to the pandemic touches everyone. A recent Accenture survey, titled Life Reimagined: Mapping the Motivation that Matters for Today’s Consumers, looks at how consumers’ values and purpose have changed in the past 18 months. One US consumer says, “I’ve realized the importance of friendships, being closer to family, really valuing the things that truly matter in life.” NEW REALITY CHANGES ATTITUDES The survey was conducted in 22 countries among 25,000 consumers. The results identify two distinct consumer segments—the Traditional and the Reimagined. Those Getting to Know the Reimagined Consumer By Wanda Lenoir 181490786 © Sdecoret | Dreamstime.com 10 CUTTINGEDGE Products Spring 2022 SPOTLIGHT ON BUSINESS
consumers in the Reimagined category have made monumental shifts in their attitudes and primarily focus on what matters most to them in life. They have been impacted by the pandemic and have adjusted to living in a time of uncertainty. This new reality motivates what the Reimagined buy and the causes they support. Companies and brands that are to survive must differentiate themselves once again and recognize the priorities of these emerging consumers. • 17 percent of the Traditional say they were unchanged by the pandemic • 33 percent of respondents are still evolving WHO ARE THE REIMAGINED CONSUMERS? These consumers are more alike than they are different. Gender, age, income, and employment status make little distinction on how they respond as a group. Pre-pandemic, there were identifiable patterns of behavior within individual demographic subsets. Although the Reimagined consumer’s response to the pandemic is based on uniquely personal experience, this broad group of individuals now expect a company’s purpose to align with their perspective on life. Previously, it was primarily young consumers who held that belief. • 50 percent say many companies disappointed them by not providing support and understanding during challenging times • 72 percent want brands to be highly ethical when sourcing services and materials • 55 percent would switch to another provider that promotes sustainable products and services WHAT MOTIVATES THEIR BUYING DECISIONS? Accenture’s research reveals the “Reimagined” have a “desire to feel better and have confidence in the products, services, and companies they patronize.” The survey pinpoints five new purchasing motivations for these consumers. • Health and safety (11 percent) • Service & Personal Care (14 percent) • Trust and Reputation (12 percent) • Product Origin (10 percent) • Health and safety (12 percent) Price and quality continue to be the most significant factor in the consumer buying decision. However, they have less influence for the Reimagined–Quality (21 percent) and Price (19 percent). Traditional was slightly higher. They ranked quality at (26 percent) and Price at (25 percent). NEW PURCHASING MOTIVATIONS FOR TRADITIONAL CONSUMERS • Health and safety (11 percent) • Service & Personal Care (12 percent) • Trust and Reputation (10 percent) • Product Origin (7 percent) • Health and safety (9 percent) HOW BUSINESSES CAN LEVERAGE THE OPPORTUNITY There is an opportunity for businesses to broaden their scope by recognizing that consumers are moving beyond Price and quality as the sole factors in determining which products they purchase. Understanding and responding to the personal motivations of the Reimagined consumer is critical to the future success of every business. Their viewpoints are only the beginning of an emerging trend that will continue to grow over time. The Accenture Survey identifies five measures companies should implement to drive growth and create the experiences consumers expect. • Investing continuously to understand your customer’s evolving mindset • Reimagine the experiences the company delivers to meet rising motivations with speed, agility, and innovation • Structure the entire organization to create experiences that capture consumer’s evolving demands across all aspects of operations • Examining the business model to improve experiences and meet the needs of customers “By embracing the business of experience in these ways, organizations can seize the opportunity, meeting the Reimagined and others where they are and building new loyalty and revenue streams.” 8147076 © Janeh15 | Dreamstime.com Spring 2022 CUTTINGEDGE Products 11
12 CUTTINGEDGE Products Spring 2022 SPOTLIGHT ON BUSINESS S ome retailers are seasoned pros who have “worked” the floor of buying markets and trade shows for years. However, there are also younger retailers or new store owners who may be attending events for the first time. Practically, everyone can use a few tips on navigating the buying floor now that in-person events are up and running again. Remember to follow the safety protocols convention organizers have in place. One of the best ways to learn about new products and gain insights into industry trends is to attend a convention or trade show. When done right, the events create a sense of excitement and make participants feel good about spending three or four days engaging in a host of activities prepared especially for the occasion. Home improvement conventions tend to be high-energy affairs held in large convention centers. The booths are staffed by enthusiastic folks who hope to get a few minutes of your time. Ultimately, it’s all about buying and selling. However, before heading to the show, you can take steps to prepare and ensure things go smoothly. Working the market floor with a plan of action lets you manage your time wisely and accomplish the tasks you need to complete. 8 Ways to Make the Most of Trade Shows By Wanda Lenoir Adobe Stock | #305349806
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14 CUTTINGEDGE Products Spring 2022 SPOTLIGHT ON BUSINESS CREATE A “MUST DO” LIST When you register for a market, you’ll receive tons of information from wholesalers and vendors about special deals, new products, networking activities, and educational sessions. Take the time to read it. Consider dividing activities among the attendees and ask each person to create a list of five top priorities. Hold a meeting to review everyone’s suggestions and build a master list. Be sure to include the contact person or vendor’s name, booth number, the reason for your visit, and time restrictions, if applicable. Remember to download convention Apps that will assist you in navigating the floor and receiving updates. SCHEDULE MEETINGS IN ADVANCE Long lines can be the norm at trade shows. But there are ways to avoid them. Preregister or schedule meetings before you arrive to secure a seat or time slot for activities that are high-priority. There are days when you will eat a late lunch or deal with long lines. Come prepared with snacks and water to tide you over—it also saves money. GET EDUCATED ON PRODUCTS This is a great time to get educated about the features and benefits of new products. Ask the salesperson to show you how the product works. Find out if it is currently popular with consumers or a new product launch. Visit the vendors on your list on the first or second day. However, don’t wait until the last minute since some vendors pack up and leave before the final day of the show, DRESS FOR COMFORT Walking the market floor for two or three days is an excellent exercise, but it’s tough on the feet if you aren’t wearing comfortable shoes. Bring two pairs and alternate days. Dress in casual clothing typically worn on outings with family or friends. If you plan to go out on the town, you might also want to pack dressier attire. Avoid overpacking since you may need space for a few things you pick up during the trip. BE SOCIAL AND NETWORK People from every state and country around the world attend the Market. Many retailers take this opportunity to catch up with old friends and meet new vendors. Sharing ideas and discussing common business challenges are often the beginning of long-term friendships. Remember to bring along business cards to share with other attendees. KEEP TRACK OF YOUR BADGE Things can get a little hectic when you’re wheeling and dealing. But remember to keep track of your badge and cart. It’s not uncommon to mistakenly grab the wrong cart after talking to a vendor or checking out a new product. TOUR THE SIGHTS Families often go on vacation during or after the convention. If fun is on your schedule, check into discount tickets and special offers at theme parks, restaurants, and tourist attractions. The information may be included in your attendance packet, or you can see what’s posted on Groupon or other online sites that promote discounted products, services, and vacations. WORK IT Go to Market prepared to come home with new products for your customers and plenty of ideas to share with your staff. At times, it’s a crazy, busy place. But, well worth the trip if you know how to work it to your advantage. 1 6 7 8 2 3 4 5 shapecharge / E+ / Getty Images
Spring 2022 CUTTINGEDGE Products 15 CALENDAR OF WHOLESALE EVENTS Help simplify and automate your time-consuming processes with a complete retail solution from Epicor. Software, hardware, payment processing and support— all on a modern, easy-to-use, integrated platform. Contact us at [email protected] or visit epicor.com/retail Made with expertise. Made for you. Copyright © 2021 Epicor Software Corporation. All rights reserved. 2108CUTEDGE_Epicor.indd 1 6/16/21 2:23 PM FEBRUARY Do it Best Spring Market February 11–14, 2022 Indiana Convention Center, Indianapolis Orgill Spring Dealer Market and Online Buying Event February 24–26, 2022 Orange County Convention Center, Orlando, Fla. MARCH True Value Hardware Spring V-Union March 1–3, 2022 Hearth Patio & Barbecue Expo. March 2–5, 2022 Georgia World Congress Center, Atlanta The Inspired Home Show March 5–8, 2022 McCormick Place, Chicago Ace Hardware Spring Convention March 8–10, 2022 Las Vegas Convention Center, Las Vegas, Nev. Blish-Mize Spring Dealer Market March 18–19, 2022 Overland Park Convention Center, Overland Park, Kan. APRIL National Hardware Show April 5–7, 2022; Las Vegas Convention Center, Las Vegas, Nev. JUNE House-Hasson Hardware Summer Dealer Market June 10–11, 2022 Sevierville Events Center, Sevierville, Tenn. AUGUST Ace Hardware Fall Convention August 15–17, 2022 McCormick Place, Chicago SEPTEMBER Do it Best Fall Market September 9–12, 2022 Indiana Convention Center, Indianapolis Blish-Mize Fall Dealer Market September 16–17, 2022 Overland Park Convention Center, Overland Park, Kan. OCTOBER True Value Fall Reunion October 15–17, 2022 Orange County Convention Center, Orlando, Fla. Dates and location are subject to change. Please check convention websites for current status and updates.
16 CUTTINGEDGE Products Spring 2022 SPOTLIGHT ON BUSINESS Online Reviews Translate into Revenue
Spring 2022 CUTTINGEDGE Products 17 O ne of the highest compliments a consumer can give any retailer is to tell someone the company can be trusted and operate with integrity. Perhaps the accolades were prompted by receiving exceptional service, selling quality products at fair prices, or exceeding the person’s expectations at every step of the buying journey. Whatever the reasons, these comments are worth their weight in gold. The Better Business Bureau surveyed consumers to determine the importance of honesty and integrity when conducting business within the home improvement industry. The survey points out understanding customer expectations will help retailers figure out what matters most to customers. Business owners can then use the answers to create a positive customer experience to generate repeat business and a steady supply of referrals. THE POWER OF ONLINE REVIEWS One of the best sources to get insight into customer expectations is online reviews. But, managing online reviews and responding to negative ones can be difficult for small companies. However, the feedback from customer reviews is a valuable and powerful way to improve operations and profitability. The BBB spoke to Dr. Evans Baiya, a growth strategist and coach, who says, “We have to think about small targeted segments. You need to have a good understanding of the “what” and “how” of your customer. When you talk about new value—what is it that you are going to take to your customers this year that they instantly will find value in?” There’s no doubt customers read and respond to online reviews. • Almost 95 percent of customers read reviews before buying a product. (Spiegel) • Seventy-two percent of customers won’t decide before they read reviews. • (Testimonial Engine) • Ninety-three percent of customers use reviews to determine the quality of local businesses. (BrightLocal) HOW REVIEWS TRANSLATE INTO REVENUE Potential customers constantly seek information about local businesses on Google, Yelp, and Facebook. While many companies fear those negative reviews they may find posted by disgruntled customers —the situation is not as dire as it seems. Womply, a local commerce platform, surveyed 200,000 U.S. small businesses to understand the correlation between reviews and revenue better. Their research indicates that there are simple things retailers can do to manage and improve reviews and use them to generate income. • Claiming free listings on at least four review sites can earn a business 58 percent more revenue • Replying to about 25 percent of reviews can average 35 percent more revenue Five-star rated businesses have below-average sales. The best rating is 3.5 to 4.5 stars WHY RESPONDING TO REVIEWS MATTERS In the eyes of consumers, businesses that respond to positive or negative reviews are seen as being more credible since they actively engage with customers. Surprisingly, only 25 percent of companies respond to their online reviews. That means the vast majority fail to do so. However, when customers see that businesses are active on review sites, they are more prone to spend money with the company. • Responding to just one review can earn businesses four percent more than average • Businesses that respond to at least one review react to an average of 26 reviews HOW STAR RATINGS IMPACT REVENUE While there are several factors that business owners directly control with online reviews, star ratings fall into the hands of consumers. Low ratings on Google are more damaging to a businesses’ revenue than a low rating on Yelp or Facebook. Womply survey results indicate that high star rating matter, but not as much as local businesses think they do. Five-star rated establishments average much less revenue than the typical business because they have fewer reviews and are less established. They could also be compromised by buying fake reviews. • 3.5 stars to 4.5 stars is the sweet spot for a local business • 4 to 4.5 stars rating earns the highest average revenue FOCUS ON INCREASING THE NUMBER OF REVIEWS Google is the most critical review site for small businesses. The average number of reviews across all sites is 82.5. The survey shows a direct correlation between the number of reviews customers post and the company’s sales revenue. Businesses that exceed the average number of reviews generate 82 percent more annual revenue than those with less than the average number of reviews. • 82 reviews trends above-average levels • Thresholds above 82 reviews generate much higher levels of revenue • Businesses with over 400 reviews more than double the revenue of an average business Small businesses should do what is necessary to get as many authentic and honest reviews from customers as possible. Although some may be negative, customers value those as well. When organizations respond, potential purchasers view this as a desire to resolve the problem and ensure that the customer is satisfied with the service or product.
18 CUTTINGEDGE Products Spring 2022 PRODUCT SPOTLIGHT LAWN & GARDEN Cultivating Millennials By: Wanda Lenoir G arden Centers and nurseries had their share of ups and downs in the past five years due to external factors in the marketplace. Revenue declined from $16.2 billion in 2015 to $15.3 billion in 2020, with intermittent growth spikes in individual years. According to experts, the primary reasons for fluctuations within the industry are consolidation, imports, and volatility. However, it appears there are brighter days ahead. It’s projected the industry will grow at a rate of 1.9 percent, generating $16.8 billion in revenue by 2025. Additionally, the horticulture sector is riding a wave of popularity with consumers, led by gardening enthusiasts The Key to Future Growth for Garden Centers & Nurseries
Spring 2022 CUTTINGEDGE Products 19 and homeowners. Yet, it is millennials who are shaping the future of the industry. CONFRONTING MAJOR CHALLENGES According to the State of the Greenhouse and Nursery Industry Report 2021, conducted by GroPro, three factors are slowing the industry’s growth. Consolidation: Major companies that previously purchased only from local nurseries are now sourcing from a broad range of suppliers. Price is the primary determining factor for large-scale purchases, making it more difficult for smaller nurseries to compete. Imports: The U.S. currently imports more nursery goods than it exports. Imports totaled $2.2 billion in 2020, whereas exports amounted to $497 million. Major retailers buy flowers at more affordable prices from countries such as Columbia and Ecuador. Volatility: Consumer demand is often seasonal or related to holidays. Flowers and plants are non-essential luxury items subject to price fluctuations and household budgets. POSITIONING FOR GROWTH Rather than focusing on obstacles, forward-thinking garden center owners will develop contingency plans to mitigate disruptions caused by unforeseen events. In the event of an emergency, businesses should be prepared to safeguard personnel, assets, and inventory. Since orders from florists may continue to fall, nurseries could potentially benefit from incorporating more food-related items. Larger nurseries might become eligible for agriculture subsidies. Investing in automation to improve operations could reduce labor costs and increase efficiency. COUNTING ON CONSUMER DEMAND According to the 2022 Gardening Insights Survey conducted by Axiom Marketing, a market strategy consulting company, the planting trend that has occupied consumers throughout the pandemic will continue in 2022. Sixty-two percent of respondents say they will plant more in the coming year than they have previously. The response is even higher among millennials at 76 percent. • 28 percent of people surveyed will buy more gardening products • 44 percent will spend more time gardening this year While 84 percent of gardeners feel they accomplished their tasks in 2021, the response among millennials was even higher. “What is even more encouraging is that number jumps to more than 90 percent when it comes to millennials. We believe if this group feels successful, the industry will have long-term growth. Millennials see gardening as more than just a hobby; it’s an extension of their home and a chance to enhance outdoor living space,” says Kathleen Hennessy, head of Axiom’s horticulture marketing group. GARDENING IS THERAPEUTIC The primary reason respondents enjoy gardening is that it lowers stress and makes them feel healthier and happier. Secondary reasons were being outdoors with their families and spending time at home. The final reasons were growing food and creating a lovely space outdoors. Operating a garden center or nursery can be challenging. However, owners can weather the storms by making sound business decisions, running a safe operation, and understanding the trends that are changing the industry. AdobeStock | 313633780
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22 CUTTINGEDGE Products Spring 2022 PRODUCT SPOTLIGHT LAWN & GARDEN NEW! DITSY SPRING SHOES Step into Spring with a pair of new Ditsy Spring Shoes. Super comfortable. Super cute. Keep your feet comfortable and dry and leave the mess outdoors. Ideal for wearing in the rain or garden. Sloggers is number one in waterproof comfort footwear. SLOGGERS CONTACT: REED BADERSNIDER 800-900-3339 OR [email protected] JAPANESE BEETLE TRAP REFILLS The RESCUE!® Japanese Beetle Trap uses a floral attractant that disperses pheromones in all directions and has a catch capacity four times larger than the competition. The sturdy, double-layer nylon bag is easy to empty and reuse. And now, with brand-new refill lures, homeowners can get more use out of each trap. RESCUE!® RESCUE.COM/JAPANESEBEETLETRAP SPIDER AWAY How many of your customers love spiders? Exactly. Spider Away is perfect for use in gardens, sheds, boat houses, RVs, gardens, and even campsites. The natural formula “shoos” spiders away without harming them. STARBRITE CONTACT: VICTOR PHILLPOTTS 954-587-6280 OR [email protected] GUTTERFOAM—DRAIN TUBE An easy way to prevent mosquitoes and other pests from using your gutter system to breed in. Easy to install while letting rainwater pass through unimpeded and keeping out the bugs and pests. GutterFoam—Drain Tube is made from the same high-quality polyether form as GutterFoam and helps keep out bugs and pests from your gutter system. Available in packs of four to protect every corner of the home. TJM INNOVATIONS, LLC 866-766-3442 OR GUTTERSTUFF.COM
WORLD’S MOST VERSATILE INSPECTION CAMERA The Ferret Lite is a general-purpose high-quality inspection camera that allows you to see and reach where you can’t. Ideal inspection camera for all Homeowners & Professionals. Features: Built-in WiFi with a range of up to 50’, 720p HD streaming, free Ferret App. The kit includes a full range of attachments & thread adaptors. Ferret Lite - Multipurpose Wireless Inspection Camera Multi Award-Winning Technology IDEAL INSPECTION CAMERA FOR ALL HOMEOWNERS & PROFESSIONALS AUTOMOTIVE PLUMBING DIY LINKS WIRELESSLY TO YOUR CELLPHONE ELECTRICAL EXTENDED REACH < - - - - - - - - - - - - - - - - - - - - - 3 ¾” long < - - - - - Call us at: 312-485-2156 Visit: www.ferrettools.com 1” wide COMPACT & LIGHTWEIGHT Inspect with a Ferret - Smart Tool. Smart Choice. Built-in WiFi with a range of up to 50’ 2201CUTEDGE_Ferret Tools.indd 1 12/13/21 10:16 AM
Sell All Year Long Customers buy Sloggers because of the all-day comfort, waterproof dependability. The average Sloggers customer owns more than two pairs. Sloggers are the go-to footwear for homesteaders, gardeners, pet lovers, and DYI-ers. Many styles of shoes, boots and hats available through your RDC. New! Classic Chickens Bees Ditsy Spring Polka Dots Clogs NEW STYLES AVAILABLE FOR DROPSHIP Contact Reed Badersnider 1-800-900-3339 [email protected] www.sloggers.com Drop ship minimum order quantity is one case (6 pairs of boots / 12 pairs of shoes). You can mix sizes and colors within footwear categories of shoes, boots, ankle boots or clogs. Six pack boot and/or hat fillin orders sell through quickly, double your pack order for maximum selling potential. VENDOR #96511 VENDOR #02015 VENDOR #5348 Free Self-Service Rack Available WITH ORDERS OF 48 PAIRS OF SHOES OR BOOTS 5120BEEBL 5020BEEBL “A good day is any day that I am outside wearing my Sloggers. So comfortable!” For more information circle 000 (Shown here with optional hat rigger, free with 24 hats.) SKU #494BB (Free with 96 hats.) Questions? – Jackie M. Atlanta, GA PRO TIP 5021CHKBK 5121CHKBK 5122DSYBK 5122DSYBL 5113BP 5013BP 1CHKBK 260SR 260CG Clogs are available in more colors. 5013BP 2201CUTEDGE_Sloggers.indd 1 12/16/21 10:14 AM
Sell All Year Long Customers buy Sloggers because of the all-day comfort, waterproof dependability. The average Sloggers customer owns more than two pairs. Sloggers are the go-to footwear for homesteaders, gardeners, pet lovers, and DYI-ers. Many styles of shoes, boots and hats available through your RDC. New! Classic Chickens Bees Ditsy Spring Polka Dots Clogs NEW STYLES AVAILABLE FOR DROPSHIP Contact Reed Badersnider 1-800-900-3339 [email protected] www.sloggers.com Drop ship minimum order quantity is one case (6 pairs of boots / 12 pairs of shoes). You can mix sizes and colors within footwear categories of shoes, boots, ankle boots or clogs. Six pack boot and/or hat fillin orders sell through quickly, double your pack order for maximum selling potential. VENDOR #96511 VENDOR #02015 VENDOR #5348 Free Self-Service Rack Available WITH ORDERS OF 48 PAIRS OF SHOES OR BOOTS 5120BEEBL 5020BEEBL “A good day is any day that I am outside wearing my Sloggers. So comfortable!” For more information circle 000 (Shown here with optional hat rigger, free with 24 hats.) SKU #494BB (Free with 96 hats.) Questions? – Jackie M. Atlanta, GA PRO TIP 5021CHKBK 5121CHKBK 5122DSYBK 5122DSYBL 5113BP 5013BP 1CHKBK 260SR 260CG Clogs are available in more colors. 5013BP 2201CUTEDGE_Sloggers.indd 1 12/16/21 10:14 AM
26 CUTTINGEDGE Products Spring 2022 PRODUCT SPOTLIGHT LAWN & GARDEN VERSATILE GARDEN STAND. Silhouette & Stand planter stands can be used throughout your yard and garden. Elevate flowerpots, gazing balls, grapevine spheres, garden orbs, bird baths, pumpkins and all spherical and round outdoor decor. Silhouette & Stand can be adjusted to 2 heights from 18 to 40 inches tall. Line pathways, walkways and driveways to keep paths clear and add LED’s to light for safety and to keep cars on your driveway in winter months. Perfect for all year around. SILHOUETTE AND STAND 650-690-5000 OR [email protected] SPIDER TRAPS The RESCUE!® Spider Trap has four entrances and a surface area filled with hundreds of glue dots, so spiders won’t just get caught on the edges. Its sturdy plastic shell features a subtle, sleek design that fits in narrow spaces. And with two sides of glue, a quick flip doubles the amount of spider-catching. RESCUE!® RESCUE.COM/SPIDERTRAPS EASY TO USE GASOLINE CAN “The Button Makes It Easy.” The No-Spill Gasoline Can is the easiest to use in the industry. All No-Spill Portable Fuel Containers feature the innovative Push-Button Control with Auto StopTM, a large neck opening for fast flow, a wide, stable design and a 3 year warranty. Plus – the 1.25 and 2.5 Gallon models feature the View StripeTM on both the front and back, so you always know how much fuel you have left. NO-SPILL 913-888-9200 OR NOSPILL.COM BETTER!BROOM Better than a broom… the Better!Broom is a broom, a rake, and a decorative accessory all in one! Heavy duty, yet lightweight, the Better!Broom powers through leaves, gravel, pine needles, light snow, sand, and other outdoor debris; then, when the chores are done, the Better!Broom looks fantastic on the front porch or patio. Handmade in Sri Lanka from the Coconut Palm tree, the Better!Broom is all natural, eco-friendly, and Simply a Better Broom! BULLSEYE ENTERPRISES 714-996-6995 OR BETTERBROOM.COM
Spring 2022 CUTTINGEDGE Products 27 CORD DOME Trying to protect multiple cord connections or an entire power strip? With over an 11” diameter of interior space and flexible kerfed edges to accommodate any cord thickness, the Cord Dome is a game-changer for keeping your outdoor power connections dry. Easily protect a power hub for outdoor entertainment, angled plug heads, or oversized connections for an RV. Proudly made in the USA. TWIST AND SEAL 888-945-4545 OR TWISTANDSEAL.COM WEED BARRIER DeWitt WeedBarrier® Pro was designed specifically for professional landscapers, contractors and garden centers. It conserves moisture, blocks weeds, is easy to cut and install, and comes in colors black and brown. Multiple-layer technology provides the ultimate in light blockage and water permeability. It requires no chemical pre-treating of the planting area and is guaranteed by the DeWitt Company to be 100% weed free. In addition, DeWitt Weed Barrier® Pro is professional grade, easy to cut and install, and saves on watering by helping to conserve the soil’s moisture. DEWITT COMPANY 800-888-9669 OR DEWITTCOMPANY.COM
The QUIKRETE® app provides product searches, how-to videos, and a handy product quantity calculator to help make you and your sales staff more knowledgeable in just a few clicks. Download it today or visit quikrete.com to learn more.
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32 CUTTINGEDGE Products Spring 2022 PRODUCT SPOTLIGHT LAWN & GARDEN DOSKO SWIVELING STUMP GRINDER Dosko’s new 337S Swivel Grinder features a swiveling grinder head that allows for easy sweeping action of grinding head. Simply wheel the stump grinder to the stump, engage the single lever wheel lock, and grind the stump with the swivel action gliding left and right over the stump. The side discharge keeps grindings away from the machine and the operator. Grinding a stump has never been so easy! DOSKO 866-994-7102 OR DOSKO.COM/CEP OR EMAIL: SALES@ DOSKO.COM NEW! MAXIM BRUSH CUTTER Introducing the new Maxim Brush Cutter! Powered by a Honda GXV390 engine, the MBC190H features a hydro transaxle with enhanced traction control, forward and reverse operation, 2” diameter sapling cutting capacity, 10-gauge steel deck, and double-sided 26” cutting blade. This cutter will make short work of all of your high brush areas. MAXIM 866-994-8414 OR MAXIMMFG.COM/CEP OR E-MAIL: [email protected] 8-GALLON GASOLINE AIR COMPRESSOR This wheelbarrow style air compressor is essential to have for powering air tools such as nail guns, air hammers and impact wrenches. Its unique design allows for the portability needed to move from one job to the next with ease. The air compressor includes a stainless-steel braided discharge hose, large canister intake filter, regulator and two gauges for tank and outlet pressure. In addition, it comes with a 2-year pump exchange warranty and the fitted OHV engine comes with a 3-year limited warranty. MI-T-M CORPORATION 800-553-9053 OR MITM.COM LITTLE BIG SHOT® NOZZLE The Little Big Shot®, Nozzle is one of America’s best-selling hose nozzles, introduces its new “Little Blue” version. Made from Polyketone, perhaps the hardest, most durable thermoplastic material known to man, ‘Little Blue” delivers 100% of the benefits of its older sibling “Big Brass,” but at a retail price point far below. With rising costs of metals, “Little Blue” offers Retailers a terrific vehicle with which to drive traffic and impulse purchase! K-CO PRODUCTS, LLC 949-276-5252 OR [email protected]
Spring 2022 CUTTINGEDGE Products 33 Air Compressors | Portable Generators Air Compressor/Generator Combinations Air Compressor/Generator/Welder Combinations Cold and Hot Water Pressure Washers Jobsite Boxes | Portable Heaters | Water Pumps Wet/Dry Vacuums | Water Treatment Systems At Mi-T-M, we pride ourselves on building mighty, damn good equipment. It’s what sets us apart from our competition. When you purchase equipment with the Mi-T-M name on it, you are buying dependable equipment that is designed, built, and tested by good people. Mighty. Damn. Good. www.mitm.com | 800-553-9053 Made in with Globally Sourced Components USA P O W E R E D B Y 3 YEAR WARRANTY 2201CUTEDGE_Mi-T-M.indd 1 12/13/21 3:45 PM CORD PROTECT The Twist and Seal Cord Protect is specifically designed to fit standard homeowner extension cords. Protecting cord connections on string lights, bird baths, fountain pumps, and yard lights is a breeze with the Cord Protect. The patented sealing system and built-in strain relief will keep your connections together and the water out. Proudly made in the USA. TWIST AND SEAL 888-945-4545 OR TWISTANDSEAL.COM RHINO CART ALL-TERRAIN MOVER The Rhino Cart all terrain mover is the most rugged all terrain moving cart on the market. It’s a heavy-duty moving dolly specifically designed to conquer thresholds, uneven surfaces, and even hard pack dirt & gravel while carrying up to 1,500lbs. The telescoping frame easily adapts to move items from 6” - 46” while the non-marking wheels protect your floor. The perfect option for moving heavy appliances, gun safes, furniture, and building materials. Proudly made in the USA. RHINO CART 866-744-6628 OR RHINOCART.COM
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36 CUTTINGEDGE Products Spring 2022 PRODUCT SPOTLIGHT LAWN & GARDEN GUTTERFOAM PRO FR PLUS GUTTER FILTER This is the easiest self-installed Gutter Filter on the Market! It is Class A rated, which means that it will not start a fire when exposed to a flame. Meets California Building Code Section 7A with testing done per Section 703A and SFM Standard 12-7A-5, Ignition-Resistant Material, in accordance with ASTM E84-18 “Standard Method of Test for Surface Burning Characteristics of Building Materials”. If you live in a California Wildlife Urban Interface (WUI) zone, GutterFoam Pro FR PLUS is the accepted gutter filter for these zones. TJM INNOVATIONS, LLC 866-766-3442 OR GUTTERFOAM.COM PREMIUM RED DRAGON PROPANE TORCH KIT The 500K BTU torch kit continues to be the most popular torch kit in North America and is our most powerful vapor torch which can handle the toughest jobs all year long. A great overall utility torch for years and years of service. Perfect for farm and ranch, construction, road crews, grounds maintenance, industry, and more. Certified for Safety & Performance. Made in USA. FLAME ENGINEERING, INC 800-255-2469 OR FLAMEENGINEERING.COM COLD WATER CHOREMASTER® PRESSURE WASHER Designed for multipurpose cleaning to keep patios, siding and equipment immaculate. Includes a built-in detergent injector that can be used with a Mi-T-M detergent to effectively remove mold, mildew and dirt buildup. The ChoreMaster pressure washer also has a durable hose, 36-in. wand and quick connect nozzles for angled precision and increased cleaning power. 3-year engine warranty along with a continued 1-year pump warranty. MI-T-M CORPORATION 800-553-9053 OR MITM.COM LEAF & DEBRIS TARPS DeWitt’s Leaf & Debris Tarp are made from a permeable, heavy-duty fabric complete with built in loop handles. Leaf & Debris Tarps are great for landscaping and lawn maintenance projects and designed specifically to withstand the weight and sharp edges of any waste material. The simple design makes it easy to transport various materials. 3.2 oz. polypropylene is resistant to tearing and puncturing. Built in loop handles allow for easy maneuvering and transporting. Multipurpose fabric great for landscaping and maintenance projects. One company. One call. Over 600 products! DEWITT COMPANY 800-888-9669 OR DEWITTCOMPANY.COM
THE RIGHT CAN FOR any job GET THE CAN BUILT TO WITHSTAND CONSTANT CONSTRUCTION AND INDUSTRIAL USE, INDOORS AND OUT. CHECK OUT THE TOTER ROUND CAN FAMILY TODAY. try.toter.com/rounds ROBUST HANDLES Side-molded for solid carrying and bottommolded for easy dumping. THICK DRAG STRIPS For bottom durability INTEGRATED BAG CINCH Helps keep bag in place ERGONOMIC DESIGN FOR EASY HANDLING VENTING CHANNELS For speedy bag changes Dolly compatible Optional dolly for the ultimate in maneuverability UNIQUE INTEGRATED THIRD HANDLE Ergonomic handle aids in effortless lifting 2201CUTEDGE_Wastequip_REV.indd 1 12/14/21 10:32 AM
...Down To Earth Results! Fabrics for Every Reason. Products for Every Season. • Accessories • Aquatic • Edging • Erosion Control • Fencing • Ground Covers • Landscape Fabrics • Pet Products • Plant Protection • Retail Support • Shade Cloth • Tarps • Tree Care • Wildlife Control & Geotextiles One Company. One Call. Over 600 Products! 800.888.9669 I dewittcompany.com DeWitt Dew Right Tree Bag and Tree Mat Circle DeWitt N-Sulate Plant Protection DeWitt Leaf & Debris DeWitt Bird & Pond Netting Dewitt Mocha Shade Cloth DeWitt Plant Jacket 2201CUTEDGE_DeWitt.indd 1 12/13/21 3:30 PM
...Down To Earth Results! Fabrics for Every Reason. Products for Every Season. • Accessories • Aquatic • Edging • Erosion Control • Fencing • Ground Covers • Landscape Fabrics • Pet Products • Plant Protection • Retail Support • Shade Cloth • Tarps • Tree Care • Wildlife Control & Geotextiles One Company. One Call. Over 600 Products! 800.888.9669 I dewittcompany.com DeWitt Dew Right Tree Bag and Tree Mat Circle DeWitt N-Sulate Plant Protection DeWitt Leaf & Debris DeWitt Bird & Pond Netting Dewitt Mocha Shade Cloth DeWitt Plant Jacket 2201CUTEDGE_DeWitt.indd 1 12/13/21 3:30 PM
Heavy-duty Attachments for Commercial Mowers &OAK IRON ® DO MORE WITH YOUR MOWER! Upgrade your mower with JRCO Heavy-Duty Attachments! These attachments are designed to span all seasons, are easier to maintain, and cost significantly less than their stand-alone counterparts. www.jrcoinc.com/CEP [email protected] 866-537-6231 braveproducts.com/CEP | 866-994-0902 | [email protected] #BRPA325H Towable Earth Auger 1. Swiveling grinder head allows for easy sweeping action 2. Comfortable to use - walk behind design with adjustable handle 3. Honda GX390 Engine with Cyclone Air Cleaner 4. Unique side discharge keeps debris away from machine and operator 5. Eight 700 Series Greenteeth standard NEW! 337S Swivel Stump Grinder 1 2 3 4 5 dosko.com/CEP · (866) 994-7102 · [email protected] ITEM# 337S-13HC #BH2W2016GX 20 Ton Horizontal Log Splitter www.ironandoak.com/CEP | (866) 994-6830 | [email protected] VERTICAL/HORIZONTAL . HORIZONTAL . ACCESSORIES PREMIUM LOG SPLITTERS Makes short work of high brush areas! MAXIM WALK-BEHIND BRUSH CUTTER The Maxim MBC190H Brush Cutter features a hydro transaxle with enhanched traction control, forward and reverse operation, 2” diameter sapling cutting capacity, and is powered by a GXV390 Honda engine. See it in action! Search “Maxim Brush Cutter” gnedi.com/products | 800-822-0295 | [email protected] on YouTube North Star Brand Rental Exclusive Power Equipment delivers premium quality with long-lasting performance. Suitable for professionals and homeowners, this equipment is easy to use and simple to maintain. Choose between concrete equipment, compaction equipment, generators, pressure washers, sprayers, and more! #BRPA180H One Person Earth Auger #BRPA265H Two Person Earth Auger EARTH AUGERS Earth augers available for every application and every soil type. Each auger is powerful, reliable, and easy to use. Find yours today! Earth Auger Bits Available! SPLITS BOTH WAYS maximmfg.com/CEP 866-994-8414 [email protected] 2201CUTEDGE_Great Northern.indd 1 12/16/21 10:49 AM
Heavy-duty Attachments for Commercial Mowers &OAK IRON ® DO MORE WITH YOUR MOWER! Upgrade your mower with JRCO Heavy-Duty Attachments! These attachments are designed to span all seasons, are easier to maintain, and cost significantly less than their stand-alone counterparts. www.jrcoinc.com/CEP [email protected] 866-537-6231 braveproducts.com/CEP | 866-994-0902 | [email protected] #BRPA325H Towable Earth Auger 1. Swiveling grinder head allows for easy sweeping action 2. Comfortable to use - walk behind design with adjustable handle 3. Honda GX390 Engine with Cyclone Air Cleaner 4. Unique side discharge keeps debris away from machine and operator 5. Eight 700 Series Greenteeth standard NEW! 337S Swivel Stump Grinder 1 2 3 4 5 dosko.com/CEP · (866) 994-7102 · [email protected] ITEM# 337S-13HC #BH2W2016GX 20 Ton Horizontal Log Splitter www.ironandoak.com/CEP | (866) 994-6830 | [email protected] VERTICAL/HORIZONTAL . HORIZONTAL . ACCESSORIES PREMIUM LOG SPLITTERS Makes short work of high brush areas! MAXIM WALK-BEHIND BRUSH CUTTER The Maxim MBC190H Brush Cutter features a hydro transaxle with enhanched traction control, forward and reverse operation, 2” diameter sapling cutting capacity, and is powered by a GXV390 Honda engine. See it in action! Search “Maxim Brush Cutter” gnedi.com/products | 800-822-0295 | [email protected] on YouTube North Star Brand Rental Exclusive Power Equipment delivers premium quality with long-lasting performance. Suitable for professionals and homeowners, this equipment is easy to use and simple to maintain. Choose between concrete equipment, compaction equipment, generators, pressure washers, sprayers, and more! #BRPA180H One Person Earth Auger #BRPA265H Two Person Earth Auger EARTH AUGERS Earth augers available for every application and every soil type. Each auger is powerful, reliable, and easy to use. Find yours today! Earth Auger Bits Available! SPLITS BOTH WAYS maximmfg.com/CEP 866-994-8414 [email protected] 2201CUTEDGE_Great Northern.indd 1 12/16/21 10:49 AM
The Easiest Self Installed Gutter Filter on the Market Available for ALL Gutters! K-Style, Half Round, Fascia, and Custom Cuts www.GutterFoam.com More GutterFoam Products! Class A Fire Rated Meets California Building Code Section 7a WUI Approved (Wildlife Urban Interface Zones) www.GutterFoam.com 2201CUTEDGE_IJM Innovations.indd 1 12/9/21 2:21 PM
The Easiest Self Installed Gutter Filter on the Market Available for ALL Gutters! K-Style, Half Round, Fascia, and Custom Cuts www.GutterFoam.com More GutterFoam Products! Class A Fire Rated Meets California Building Code Section 7a WUI Approved (Wildlife Urban Interface Zones) www.GutterFoam.com 2201CUTEDGE_IJM Innovations.indd 1 12/9/21 2:21 PM
183702740 © Tatiana Chekryzhova | Dreamstime.com 44 CUTTINGEDGE Products Spring 2022 PRODUCT SPOTLIGHT PAINT & SUNDRIES “Give me the cheapest brand you got.” Painting walls is a popular DIY project that most people think is easy to tackle. However, customers often know little about what quality of paint works best, how many gallons to buy, or how to apply it. Rather than asking for help, shoppers often wander around paint departments hoping to figure it all out for themselves. Here’s where independent retailers can step in to offer their customers expert advice that points them in the right direction. CHEAP PAINT COSTS MORE IN THE LONG RUN Paint consists of pigments (color), solvents (liquid), resins (binder), and additives (performance attributes). Less expensive paints are formulated with a high volume of solvents. This is the ingredient that makes paint liquid and evaporates as it dries. Adding more solvents reduces the pigments and resins by about 50 percent in a gallon of paint. Cheap paint is primarily water or mineral spirits. Once the paint is applied, it can require up to four coats before enough pigment is left on the wall to cover the original color. It’s best to encourage customers to trade-up by explaining the benefits of paints that are paint and primer in one, stain-blocking, or mold-killing without disparaging the opening price point brands. This information helps customers make informed decisions not solely based on cost. WATER-BASED (LATEX) VS. OIL-BASED (ALKYD) Water-based paint uses water as a solvent. It is also called latex paint, although it doesn’t contain latex. Those waterbased paint that has acrylic are acrylic-latex paints. These paints are the most common types used for painting homes. They clean up easily with soap and water, are environmentally friendly (low VOCs), dry quickly, and prevent mold and mildew. Alkyd paints are most commonly used for areas in the home that receive the most wear, such as floors, trim, and cabinets. The longer drying time makes it less prone to showing brush strokes. A few of the drawbacks to alkyd paint are its cost, pungent odor, and cleanup requiring mineral spirits or paint thinner. Additionally, municipalities may restrict Alkyd paints to reduce the levels of hazardous materials entering waste streams. SHEEN: HOW SHINY IS THE SURFACE? Customers can articulate if they want surfaces to look shiny or dull after painting. However, it’s harder to visualize the subtle nuances between glossier sheens. Flat paint has the slightest glow. It hides imperfections and has hardly any glare. Since this paint is not very washable, it is best used on ceilings. Eggshell has a moderate sheen with little glare. It hides imperfections, and since it’s scrubbable, it can be used on almost any wall in the living area. However, it is not the 2201CUTEDGE_AmesResearch.indd 1 12/17/21 1:31 PM By Wanda Lenoir Things Customers Don’t Know About Buying Paint (but should)
2201CUTEDGE_AmesResearch.indd 1 12/17/21 1:31 PM best option for kitchens and baths. Similar to eggshell, satin has a moderate sheen, only slightly glossier. Eggshell and satin sheens are often used interchangeably. Semi-gloss is the preference for bathrooms, kitchens, and rooms that require washable and moisture-resistant paints. While eggshell and satin will also work, both should be used on surfaces that remain dry. Gloss paint is the shiniest sheen. Since it is durable and washable, it is an excellent option for doors, trims, and cabinets. Gloss reflects light and gives character to slight imperfections. HOW MANY GALLONS DO I NEED? The simplest way to estimate how many gallons of paint to buy is to multiply the wall height by wall width. Now divide the total square footage by 350 since one gallon of paint covers 350 square feet. This calculation will change dependent on the number of coats of paint that are used. SELECTING THE RIGHT BRUSHES OR ROLLERS Helping customers select the best paint tool for the job can generate add-on sales. The brush or roller chosen will depend on the type of paint used and the type of surface being covered. Some projects will require natural paintbrushes made of animal hair, whereas others will have better results with synthetic brushes. Large-scale projects such as walls, ceilings, and floors may require rollers. The width and size are based on the surface being painted. Rollers cover large surfaces quickly and efficiently and can be used repeatedly by replacing the cover. There are several other painting tools customers will need to give projects a finishing touch. Asking a few questions about the project will help ensure shoppers don’t have to return to buy products they overlooked on an earlier visit. HELP CUSTOMERS FIGURE IT OUT People who shop at the neighborhood hardware store aren’t necessarily trying to save money. They know the folks who work at the store are happy to help them select the right products and advise how to use them correctly. The painting looks simple on the surface, but it’s much deeper than it appears. When it comes to painting, customers don’t know what they don’t know. They’ll appreciate it if you can help them figure it out.
PRODUCT SPOTLIGHT PAINT & SUNDRIES 46 CUTTINGEDGE Products Spring 2022 SAFE-T-DECK WATERPROOF COATING This thick, acrylic, granulated deck coating is designed to preserve, protect and renew decks, patios, walkways, ramps and more. It is suitable for use on properly prepared exterior wood, concrete and masonry surfaces and provides a durable, matte, anti-slip surface. Safe-T-Deck is easy to apply with a brush, roller, or sprayer. Available in 5 stock colors, tintable white, and a wide variety of custom colors. AMES RESEARCH 888-345-08O9 OR AMESRESEARCH.COM 2 MINUTE REMOVER ADVANCED GEL PAINT REMOVER 2-Minute Remover Advanced stripping gel is designed to remove multiple layers of finish in one application. This Methylene Chloride Free, semi-paste formula clings to rounded and vertical surfaces to make paint removal easy. It quickly attacks the finish and lightens wood stain but will not harm wood or corrode metal. Use on wood, metal, masonry, marine and automotive finishes removing latex and oil-based paint, lacquer, shellac, varnish, epoxy and polyurethane finishes. SUNNYSIDE CORPORATION 847-541-5700 OR SUNNYSIDECORP.COM 2201CUTEDGE_PearsonRanch.indd 1 12/22/21 1:22 PM BLUE BEAR® BEAN•E•DOO® MASTIC & ADHESIVE REMOVER Customers looking to restore or beautify old concrete can do so safely and easily with BLUE BEAR® BEAN•e•doo® Mastic & Adhesive Remover. BEAN•e•doo works on all types of mastics, including asbestos-based black mastics, as well as vinyl glue and other carpet/ tile adhesives. Made with American-grown soybeans, it contains no petroleum distillates or other harsh chemicals often found in mastic removers. Soy-based solvents are an affordable, superior alternative because they can easily penetrate adhesives and more, without noxious odors or side effects. Easy to use and easy to clean up, BEAN•e•doo is the preferred choice of the DIYer! Stop by our booth at the Ace Hardware Spring Convention and the Do It Best Spring Market (#4322) for drop ship specials! Available at: Ace Hardware #53093 and Orgill #85069 FRANMAR 800-538-5069 OR FRANMAR.COM [email protected]
Our interactive website makes it easy to access featured products and articles from any computer or mobile device. FEATURED PRODUCTS Convenient search feature lets you locate products by item or category and request additional information from the manufacturer. PRODUCT SPOTLIGHT ARTICLES Get updates on trends and innovations in core departments—Consumables, Electrical, Hardware & Building Supplies, Housewares, Lawn & Garden, Paint & Sundries, Plumbing. MANUFACTURER SPOTLIGHT Meet the companies behind the products. Owners and team members share insights about the business, industry, and consumer in candid interviews. INDUSTRY NEWS Stay in the know about the organizations, industry experts, and supply chain teams that shape the future of the Home Improvement Industry. CUTTING EDGE PRODUCTS NEW! MAGAZINE WEBSITE VISIT US ONLINE! www.CuttingEdgeProducts.org 2108CUTEDGE_CEWebsite.indd 1 7/20/21 11:05 AM
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50 CUTTINGEDGE Products Spring 2022 PRODUCT SPOTLIGHT PAINT & SUNDRIES BLUE BEAR® SAFENOL™ PAINT & URETHANE STRIPPER BLUE BEAR® Safenol™ Paint & Urethane Stripper is a DIYer’s BFF! Our easy-to-use gel formula works on wood, brick, concrete and metal and removes just about any finish you can think of: paint (including lead-based), varnish, enamel, urethane, some epoxies and more. Because it stays wet for more than 24 hours, multi-taskers can apply Safenol, leave to run errands and return later to effortlessly strip their projects. This revolutionary new formula is also low-odor, biodegradable and free from the harsh chemicals often found in paint strippers. Safenol is the safer, effective choice for your customers’ home improvement projects! Stop by our booth at the Ace Hardware Spring Convention and the Do It Best Spring Market (#4322) for drop ship specials! Safenol is available at: Ace Hardware #53093 True Value #9238 Do It Best #7068 Orgill #85069 FRANMAR 800-538-5069 OR FRANMAR.COM [email protected] BLUE MAX LIQUID RUBBER TILE & FLOOR ADHESIVE Blue Max Tile & Floor is an elastomeric, liquid rubber adhesive, crack prevention membrane, and waterproofer for the application of tile and stonework. It is easy to apply with a brush or roller and can be used in both vertical and horizontal applications. Blue Max Tile & Floor is Uniform Plumbing Code listed for use as a shower pan liner. AMES RESEARCH 888-345-0809 OR AMESRESEARCH.COM MULTI-STRIP ADVANCED PAINT REMOVER Multi-Strip Advanced is a unique, environmentally friendly safe paint remover that is designed to remove up to 15 layers of paint and varnish. A lighter coat will remove 1 to 4 layers quickly while a heavier coat will remove multiple layers over time. It is biodegradable, non-flammable, low odor and contains no Methylene Chloride, NMP or Caustic. It can be brushed, rolled or sprayed on with an airless paint sprayer. Multi-Strip removes most varieties of paints and varnishes which are oil or water based. Unlike other removers it can remove more difficult coatings such as two-part epoxy and urethanes. MultiStrip Advanced works on interior and exterior surfaces. SUNNYSIDE CORPORATION 847-541-5700 OR SUNYSIDECORP.COM SEAL-ONCE WOOD STAIN U-C Coatings, LLC, a leading manufacturer of Wood Protection Products announced the latest additions to the Seal-Once® family of products. Seal-Once Nano+Poly Redwood offers natural beauty by offering a true, semi-transparent wood stain that can be applied both in the field or in prefinished machine application. Seal-Once Exotic Light Brown is a lightly pigmented finish made to enhance the natural beauty of Tropical Hardwoods and Thermally Modified Wood while offering additional UV protection. SEAL-ONCE is the leading brand of non-toxic, high-performance waterproofing wood sealers & deck stains warranted to prevent long-standing water accumulation for up to 10 years on vertical surfaces and 6 years on horizontal surfaces. U-C COATINGS, LLC SEAL-ONCE.COM OR EMAIL [email protected]