The words you are searching are inside this book. To get more targeted content, please make full-text search by clicking here.

The Product Guide for Home Improvement Retailers

Discover the best professional documents and content resources in AnyFlip Document Base.
Search
Published by , 2022-05-26 11:10:56

Cutting Edge Products Fall 2018

The Product Guide for Home Improvement Retailers

Keywords: Cutting Edge Products: Wanda Lenior: Home Improvement: Ace Hardware

YOUR PRODUCT GUIDE TO THE SPRING & FALL CO-OP MARKETS

FALL 2018 • VOLUME 10 • ISSUE 3

KWIK-HANG
Page 44

SUNNYSIDE
CORPORATION
Page 36

STERLING
INTERNATIONAL

Page 24

FLUIDMASTER
Page 56

MR. LONGARM, INC.
Page 36

FEDERAL PROCESS
CORPORATION
Page 54

WATCHER
TOTAL

PROTECTION
Page 44

FOR MORE INFORMATION CIRCLE 101

FOR MORE INFORMATION CIRCLE 102

FOR MORE INFORMATION CIRCLE 103

DEAR RETAILERS, CONTENTS

Are you preparing for the future? Whenever I hear MADE IN AMERICA
retailers talk about “the good old days” it reminds me
of how complex operating a business has become in a 10 Honoring Veterans
relatively short period of time. For example, Facebook®
is just 14 years old, yet the social media giant already SPOTLIGHT ON BUSINESS
has 1 billion active users. The platform influences
how people think, what products they buy, and where they shop. In all 14 3 Reasons Why Hiring Older Employees
probability, you promote your business on Facebook because you feel it is is a Smart Decision
an important way to connect to your customers.
18 Digital Payment Options Offer
Like most retailers, you wear many hats—employer, buyer, sales Shoppers Flexibility
person, merchandiser, marketer, and more. But, the heart of everything
you do revolves around making your store a destination point that sells 19 Selling Snack Foods Helps Retailers
distinctive products and delivers outstanding service. And, to make that Enjoy the Sweet Taste of Success
happen you must have access to resources and information relevant to
retailers in the home improvement industry. LAWN & GARDEN

In a few weeks, summer will be over and you will be looking for new 22 Growing Garden Sales in Fertile Ground
buying opportunities to ensure your business meets the sales goals you have 24 Product Spotlight
established for the 4th quarter. I suggest you get the ball rolling by attending
the upcoming fall markets and conventions. You’ll have a chance to see, feel PAINT & SUNDRIES
and demo the latest products and meet hundreds of vendors who are eager
to make a deal. Be sure to say hello to the suppliers and manufacturers who 32 Predicting 2019 Colors of the Year and Trends
feature their products in this magazine. 36 Product Spotlight

As I mentioned earlier, its important to be in the loop about the trends, HARDWARE & BUILDING SUPPLIES
initiatives and products that shape the industry. This issue of the magazine
includes many of the new products your customers will be shopping for 44 Product Spotlight
next season. Plus, it includes tips and ideas from experts on a variety of
subjects that can help your business become more successful. HOUSEWARES & CONSUMABLES

Of course, you definitely want to read what Dan DeMeyer, Kellogg’s 52 Product Spotlight
Director of Sales Strategy and Trade Planning has to say about selling impulse
merchandise. And, our interview with David Kurrasch, CEO of K-Co. offers PLUMBING & ELECTRICAL
you a behind-the-scenes look at a small company that thrives on innovation
and creating jobs for veterans by selling products made in America. 54 Product Spotlight

Preparing for the future begins with taking steps today to provide SPOTLIGHT ON BUSINESS
amazing customer service and distinguish your business from competitors.
It’s up to you to make your vision for success a reality. 57 Disruption Doesn’t Only Happen
to the Other Guy
Great Selling,
60 Four Factors to Motivate Your Employees Daily
Tony Sarantakis, 61 Wholesale Events
Publisher
For Quick Response
Published by AJS Communications.
1404 Afton Circle, Receive FREE Vendor Product Information
Barrington, IL 60010 See the Free Reader Service card located on page 62.
Circle the item numbers listed below the ads or products.
For advertising information, contact:

Tony Sarantakis or Kristy Dziukala

P. 847-934-9515 P. 815-353-9493

F. 847-934-2494 F. 847-934-2494

E. [email protected] E. [email protected]

ACE HARDWARE FALL ORGILL FALL DEALER TRUE VALUE FALL DO IT BEST
CONVENTION & EXHIBITS MARKET REUNION FALL MARKET

August 16-18, 2018 August 23-25, 2018 Sept. 28-30, 2018 October 12-15, 2018

Chicago Las Vegas Denver Indianapolis

Fall 2018 CUTTINGEDGE Products 5

Griller’s Gold is the premium BBQ Pellet that’s
heating up the market. Help your customers grill
like champions with five 100% natural wood flavors.

Order Griller’s Gold BBQ Pellets today! Use

Promo Code
FALL2018 to get
10% off your

first order.

PREMIUM BBQ PELLETS competition fruitwood OAK, HICKORY & MESQUITE PREMIUM BBQ PELLETS

FOR USE IN ALL PELLET GRILLS, SMOKERS, AND BARBEQUES MAPLE, HICKORY & CHERRY MAPLE, CHERRY & APPLE PREMIUM BBQ PELLETS FOR USE IN ALL PELLET GRILLS, SMOKERS, AND BARBEQUES

ALL NATURAL INGREDIENTS PREMIUM BBQ PELLETS PREMIUM BBQ PELLETS FOR USE IN ALL PELLET GRILLS, SMOKERS, AND BARBEQUES ALL NATURAL INGREDIENTS
ADD FLAVOR TO YOUR GRILLED FOOD ADD FLAVOR TO YOUR GRILLED FOOD
FOR USE IN ALL PELLET GRILLS, SMOKERS, AND BARBEQUES FOR USE IN ALL PELLET GRILLS, SMOKERS, AND BARBEQUES ALL NATURAL INGREDIENTS
COOK LIKE A PROFESSIONAL ADD FLAVOR TO YOUR GRILLED FOOD COOK LIKE A PROFESSIONAL
ALL NATURAL INGREDIENTS ALL NATURAL INGREDIENTS
ADD FLAVOR TO YOUR GRILLED FOOD ADD FLAVOR TO YOUR GRILLED FOOD COOK LIKE A PROFESSIONAL

COOK LIKE A PROFESSIONAL COOK LIKE A PROFESSIONAL

WHAT’S IN THE BAG?

It’s the all natural flavor of 100% pure wood, no additives, just the good stuff.
It’s BBQ fuel from a renewable resource. It’s the premium BBQ pellet
that’s made in the USA.

TRY WITH Elevate your grilling prowess with this
authentic smoke shack blend for the
Ribs Beef Pork Shoulder most robust flavor around.

SMOKESHACK

TRY WITH

Beef Brisket Pork Shoulder Ribs

TRY WITH

Seafood Chicken Pork

TRY WITH

Seafood Poultry Pork

TRY WITH Ribs

Beef Pork Shoulder

FOR MORE INFORMATION CIRCLE 104

NEW STYLES

AVAILABLE FOR
DROPSHIP

Fresh Cut 5119FCNV Sell All Year Long
5019FCNV
5119FCBL Customers
5119FCGR Hummingbirds buy Sloggers
because of the
Horse Spirit 5117HUMRD all-day comfort,
waterproof
dependability.

The average Sloggers customer
owns more than two pairs.

Sloggers are the go-to footwear
for homesteaders, gardeners,
pet lovers, and DYI-ers.

Many styles of shoes, boots and
hats available through your RDC.

5118HSBK Drop ship

minimum

5018HSBK 5117HUMPK PRO TIP order quantity
is one case
Clogs
(6 pairs of
260CG
When Pigs Fly boots / 12 pairs of shoes). You
260SR
&ORJV DUH DYDLODEOH LQ PRUH FRORUV can mix sizes and colors within

footwear categories of shoes,

boots, ankle boots or clogs.

5019PFBL 6L[ SDFN ERRW DQG RU KDW ȴ OO
in orders sell through quickly,
5119PFBL double your pack order for
maximum selling potential.

)UHH 6HOI 6HUYLFH
5DFN $YDLODEOH

WITH ORDERS OF 48 PAIRS

OF SHOES OR BOOTS

SKU #197ZZ SKU #494BB “A good day is any day
(Free with 96 hats.) that I am outside
(Shown here with wearing my Sloggers.
optional hat rigger, So comfortable!”
free with 24 hats.)
– Jackie M.
Atlanta, GA

VENDOR #96511 VENDOR #02015 VENDOR #5348 Questions?

Contact Reed Badersnider
1-800-900-3339

[email protected]

For more information circle 105

www.sloggers.com

MANUFACTURER SPOTLIGHT

MADE IN AMERICA

HONORING VETERANS
K-CO Helps Disabled Vets Rebuild Their Lives

D avid Kurrasch is always thinking of new product hands. Every person has a unique story. Besides sharing the
ideas that will keep the disabled veterans he bond of military service, these vets play another important
employs at his small company in California busy role together−helping David Kurrasch build a company that
makes them all proud.
year-round. Kurrasch is passionate about creating more jobs
WILDLY SUCCESSFUL MONKEY HOOK
and believes K-CO Products offers the best chance many of
Kurrasch has spent his entire career on the manufacturing
these vets have to earn a living and rebuild their lives. side selling into North American retailers. For several years,
he was a successful senior executive in charge of running
In reflecting on his employee’s personal circumstances,

Kurrasch mentions one vet who is homeless and another

with limited mobility who must work slowly when using his

10 CUTTINGEDGE Products Fall 2018

several divisions of two multi-national food companies. After very hands on and I get involved in every aspect of the
leaving the industry, Kurrasch started a company called business. I design my own packaging and I even come
Monkey Hook. He points out the product is now a “hugely up with all of our trademarks. I am involved in the
popular iconic product that is sold all over North America.” entire process —anything that ultimately confronts the
Kurrasch later moved on to new things because he felt his consumer.”
skillset and the opportunities that came his way went well
beyond picture hanging. “Our company only brings products to
the marketplace that we really believe in.
Yet, other entrepreneurs constantly ask Kurrasch the We do everything possible to make sure
secret behind Monkey Hook’s phenomenal success. They consumers and our retail customers are
realize the probability of convincing wholesalers to add an satisfied. When we show up with a product,
unknown product to their inventories is extremely low. And, it has to meet everyone’s expectations.
to complicate matters even more, Monkey Hook was a single But, we won’t overpromise. K-CO wants
product from a small company without a track record in the customers to buy our products for the
industry. right reason. We don’t want to sell them
something they don’t want. We’re not
In response, Kurrasch says, “I was able to do it based on looking for that kind of business. People
my consumer packaging background in the food industry. should believe that our products are high-
I knew I needed to convince retailers to try my products. quality and we stand behind them.”
Simply put, I had to put my product into some stores and
give them a significant discount. In return, I got sales data — David Kurrasch,
that I could then take to corporate buyers that showed what CEO, K-CO Products
the product could generate in terms of sales.

So, it takes a lot of hard work and a lot of persistence. But
the main challenge to overcome was I had a limited product
line with only one or two items.”

WORDS OF WISDOM

To grow his business, Kurrasch must continually establish
new relationships. He recalls words of wisdom he received
years ago from a buyer during a presentation. The buyer said
“I rely on my big program suppliers for 80% of my items, but
then I go to people like you for 20% because entrepreneurs
bring more innovative to the market than what I see in the
big programs.”

COMPETING WITH THE BIG GUYS

Kurrasch adds, “I feel I can compete with the big guys in
both arenas. Not only with high-volume items, but also
with relevant innovations in products that use category
management principles. Every buyer wants to spend time on
items that grow the category and make it more profitable.
So, I always have an element of category management in
every presentation that I make and in every product that I
present to the market.”

WHAT MAKES K-CO DIFFERENT

Kurrasch believes there are three things that make K-CO
different from other companies. Firstly, his training in
two major food companies, namely Hunt Wesson Foods
and ConAgra, helped him tremendously along the way. In
particular, Kurrasch learned things most small business
owners would never be exposed to. For example, category
management. Kurrasch says, the second point is “I am

Fall 2018 CUTTINGEDGE Products 11

MANUFACTURER SPOTLIGHT

MADE IN AMERICA

The third thing that differentiates K-CO is their part- social causes. “In our case, that’s an important thing. Our
nership with disabled U.S. veterans through the Veterans veterans have risked their lives to support and fight for our
Administration. Veterans are exclusively responsible for country. Many of them have become disabled or gotten
assembling 100% of the company’s products and all of injured. It’s sad when you hear stories of vets coming back
them are made in the USA from USA materials. According and they can’t get their appointments at the VA. They’re on

to Kurrasch, “We didn’t start out with that idea. But, instead the street, or they’re homeless.
of bringing in our hose nozzle from China we decided we Society often forgets about
can make them here. There’s no real advantage to bring- veterans and that’s a shame.
ing something in from China that is essentially made on a One of our employees lives in
machine and automated. You get a big advantage in China if his van because he’s homeless.
your product is labor intensive since labor is cheap in China. He now has the ability to get
But, the rest can be made in the USA.” out of his situation by coming
here and earning money 40
HIRING DISABLED VETERANS hours a week.”

The company considers employing disabled U.S. veterans to Another veteran is a
be a real benefit because it gives veterans an opportunity paraplegic who rolls up to his
to earn income they otherwise wouldn’t have. Kurrasch work table in a wheelchair, but
says, “Our relationship with veterans really endears us to he has the use of his hands.
some of our customers like Home Depot. Their foundation Kurrasch explains that the
exists exclusively for the benefit of U.S. military veterans. So, vet is not the fastest guy, but
when they realized we were assembling our products with he makes an income. There
disabled veterans, it’s like we became blood relatives.” are few other places where
this employee could earn an
“Our company also generates interest from the media income by doing this type of
because people have an interest in social causes and Made work. Kurrasch says, “That
in America products. In our case, there is an absolute and part is very satisfying for us. We didn’t start out with all of
increasing level of interest in products that have a social this in mind, it’s just the grace of God that this thing was
aspect. Veterans needs got a lot of play in recent election, presented to us. It’s worked out beautifully.”
That’s important.”
CAMARADERIE AND COMMUNITY
HONORING THEIR SERVICE
The majority of veterans have been with the company for
Kurrasch discusses the connection between products that over five years, some have been working on projects for
are made in America and the growing interest in supporting eight years. Most of the products are seasonal with peak
selling seasons. “Little Big Shot is a seasonal product,” says
Kurrasch, “We typically start with the veterans working in
November, then they pretty much finish up in July. So, for
nine months in the year they’re working and then come
July they have three months off because we’re not produc-
ing hose nozzles in August, September and October.”

JOHNNY JOLTER HELPS K-CO EXPAND

Recently, K-CO introduced a new product in the plumbing
category, Johnny Jolter. It has been well received by
retailers and received the retailers Choice Award at the
National Hardware Show. The product is a toilet plunger.
As it happens, the Little Big Shot hose nozzle is seasonal to
the Spring/Summer and the Johnny Jolter toilet plunger is
seasonal to the Fall/Winter. “We’re excited about growing
this business and expanding,” says Kurrasch, “We hope to
be in a total of 2,000 stores in 2019. That will create the
revenue stream that will enable us to employ at least some
of the veterans all year-round. I can’t wait for that day.”

12 CUTTINGEDGE Products Fall 2018

Now at

“We must do more to help our Veterans find jobs.”

- President Donald J. Trump

®® At K-CO Products, our quality products are Made in America and have been assembled by Disabled
US Veterans for 8 years and counting. We are proud to have provided much needed income for

more than 50 Veteran men and women during that time. On their behalf, we wish to thank our customers for their

support of K-CO Products as we strive to add more Veterans to out Team, both seasonally and Full-Time.

If you are a Hardware Retailer who has not yet considered stocking our products, we ask for the opportunity to
demonstrate for you why our items consistently rank among the very top-selling items in their sets, and how they
are uniquely able to increase your revenue and profitability. And, when you add our SKU’s to your assortment, know
that your patronage will directly help a Disabled US Veteran.

Professional Power Plunger ®

2018 WINNER! • Fully Adjustable
Retailer’s Choice Award • Brass or Aluminum
National Hardware Show • 40% More Force
• 40% Less Water
• One Push • Will Not Leak
• No Mess • Fits Standard
• Toilet Clear!
Garden Hose

SRP $34.95 SRP $9.99

K-CO Products has proudly served the Retail Hardware industry since 2008 through:

FOR MORE INFORMATION CIRCLE 106
K-CO Products,LLC • 1601 Alton Parkway Unit D - Irvine, CA 92606

PhoSneR:P(9$4394) 2.9756-5252 • FAX: (949) 276-5253 • e-mail: [email protected] • www.kco-innovations.com

SPOTLIGHT

ON BUSINESS

3 REASONS

Why Hiring Older Employees
is a Smart Decision

I n the 2015 movie The Intern, Robert DeNiro starred downsides, Simon says, but the upsides can be tremendous
as a 70-year-old widower who returns to the when it’s the right fit for the right person. He says a few
workforce as an under-appreciated and seemingly things businesses should keep in mind as they weigh
out-of-step intern working for a young boss played by Anne whether to hire older workers include:
Hathaway.
Initially, Hathaway’s character can’t quite relate to this 1. EXPERIENCE COUNTS. Baby boomers come to the table
baby boomer who ditched retirement out of boredom, but with a whole set of experiences, including 30 or 40 years of
by the film’s finale she comes to appreciate his skills and interpersonal people skills that make them more adept at
experience. dealing with unique situations or different types of people.
In real life you’re unlikely to encounter many “On the flip side,” Simon says, “some of them could lack the
septuagenarian interns, but it’s not unusual for people to technical skills that we take for granted in today’s workforce.
re-enter the labor market or launch new careers when they So, be careful what you are asking them to do.”
are well into what was once considered retirement age.
And that can be good for businesses that are willing to take 2. SELF-MOTIVATION. The odds are older employees will
advantage of all those decades of hard-earned experience, be self-motivated. “If these potential workers would like
says Andrew Simon, a partner in Simon Associate to join an organization or start a new career after 60, they
Management Consultants (www.simonassociates.net) who probably like the idea of work,” Simon says. “They need
himself is in his 70s. to do something every day. Perhaps they view their job as
“Starting a new career after 60 is not for everyone,” Simon intellectually stimulating.” You do need to make sure of their
says. “But it can be rewarding for those with energy and motivation, though, he says. If they’re just working for a
commitment levels that are high, and who are willing to paycheck, that might not cut it.
learn new skills and keep up with the constantly evolving
technology.” 3. DIFFERENT AGE GROUPS HAVE THEIR OWN BEHAVIORS. Baby
The question is whether businesses will balk at hiring boomers often have a very different set of values than
workers who, in many cases, are old enough to be the millennials. “Different things motivate them,” Simon says.
parents of the people supervising them. Sure, there are “The culture of an organization is very important and can

14 CUTTINGEDGE Products Fall 2018

be tricky. You want to make sure these older workers have ABOUT ANDREW SIMON
an opportunity to thrive in your new environment.” While Andrew Simon, a partner in Simon Associate Management
it’s best to avoid stereotyping the generations too much, in Consultants (www.simonassociates.net), has had a 50-year career
general baby boomers tend to be productive, loyal to the as a senior executive. He founded and ran Questar Assessment Inc.,
company, willing to put in long hours to get the job done the fifth largest K-12 summative assessment company in the U.S. As
and prefer to have conversations in person. a serial entrepreneur, Simon also developed and ran businesses in
real estate development and did start-ups inside larger corporations,
 “Companies that pass on hiring older workers risk such as Citibank, Bankers Trust, Norcliff-Thayer and Lederle Labs.
missing out on people who could become some of their Earlier in his career he was part of a team that launched L’Oréal into
most valuable employees,” Simon says. “Age shouldn’t be the consumer-products arena. Simon also is a trained and certified
the issue. Instead, as with any hire, the issue is what skills Innovation Games® facilitator and has conducted more than 50
and experiences each of these people can bring to the client engagements using Innovation Games methods.
workforce.”
Fall 2018 CUTTINGEDGE Products 15



FOR MORE INFORMATION CIRCLE 107

SPOTLIGHT

ON BUSINESS

A s payment methods continue to evolve, merchants consumers’ preferred payment methods. “Forward-thinking
must keep pace to meet consumer expectations. retailers understand that consumers want options. Dictating
Risk management specialist Chargebacks911 the ways customers can pay may hinder merchants’ ability
to maximize revenue.” She urges merchants to ask their
explains how merchants can prepare today for tomorrow’s payment processor about implementing digital options such
as PayPal, Masterpass by Mastercard, Visa Checkout, and
changing payment landscape. Digital and mobile payment Apple, Android and Samsung Pay.

options have become increasingly popular: If a processor doesn’t support these methods, she
recommends exploring other providers to ensure merchants
• 37% of North American merchants now accept PayPal are able to meet consumers’ demand for alternative payment
types.
and Apple Pay
While bitcoin is not yet widely accepted, many merchants
• By end of 2018, that figure will rise to 63% for Apple are intrigued by its promise of zero chargebacks and the
possibility of reducing or eliminating transaction fees.
Pay, 51% for PayPal and 49% for Android Pay
Yet concerns persist over hacker heists and market
• Mobile proximity payments are projected to be 33x volatility. In December, the price of one bitcoin soared from
under $10K to nearly $20K; by early February, it fell below
higher in 2018 than in 2014—an estimated $118 $7K.

billion this year vs. $3.5 billion four years ago For now, Eaton-Cardone counsels merchants to follow
payment industry developments, expand their payment
• Over 100,000 merchants worldwide now accept options and implement proven chargeback-
management solutions.
bitcoin, including Microsoft, Expedia, Newegg,
ABOUT THE AUTHOR
Overstock.com, Dish Network and Shopify stores Monica Eaton-Cardone is an advocate for better
chargeback mitigation and risk management and
Consumer research shows flexible billing and payment has been featured in the National Post, PYMNTS
and CBS News regarding her industry insights and
options can account for 20% or more of total Chargebacks911’s proprietary solutions.

customer loyalty and satisfaction scores. FOOTNOTE: The statistics used in this article are
attributed to the following sources.
Monica Eaton-Cardone, COO of Statista. “Digital Payment Methods That North American
Retailers Accept or Plan to Accept as of December 2017”;
Chargebacks911, says merchants could February 2018.
Blumberg, Jonathan. “Here’s How You Can—and Can’t—
miss out on sales if they don’t accept Spend Bitcoin”; CNBC; December 7, 2017.
Moreau, Elise. “13 Major Retailers and Services That Accept
Bitcoin”; Lifewire; updated March 7 2018.
Fiserv. Research Paper: Boosting Satisfaction and Loyalty
With Billing and Payments; November 2014.
Floship. “Pros and Cons of Accepting Bitcoin as a Payment
Method”; undated blog post accessed March 28, 2018.
Bitcoin.com. “Bitcoin Price”; chart accessed March 28, 2018.

18 CUTTINGEDGE Products Fall 2018

SPOTLIGHT

ON BUSINESS

Selling Snack Foods
Helps Retailers Enjoy the
Sweet Taste of Success

Selling impulse items such as snack foods is a great
way to diversify your product offering and generate

a high-volume of repeat sales.

D an DeMeyer, Kellogg’s Director of Sale Strategy Consumers will continue to demand choices to meet their
and Trade Planning shares helpful in-sights snacking and impulse needs. Providing grab and go options,
about the snack food industry and identifies from Pop Tarts® Toaster Pastries, the #1 toaster pastry, to
Pringles® and Cheez It®, salty snack favorites, to Special K®,
opportunities for retailers to satisfy their customer’s growing NutriGrain® and Rice Krispies Treats® bars, provide options
to meet a wide variety of snack needs.
demand for snacks.
How would retailers benefit from Kellogg
What type of impulse merchandise is offered by Kellogg? being a supplier of impulse items?
Snacking is the new norm for consumers, with 94% of US Kellogg’s partners with retailers by providing great
adults snacking at least once daily. (Mintel Salty Snacks, impulse snack options. Retailers benefit in several ways
US 4/16). Snack food consumption at or between meal or from selling Kellogg’s portfolio of top branded items,
“snack” occasions is forecasted to grow 7% from 2014 to 2019 including high margins, strong impulse sale items that are
(NPD Snacking Landscape, 4/17).
complimentary to other product categories
Kellogg’s offers a variety of impulse brands and products within the store.
that meet today’s snacking needs. These
products are usually consumed within an Why is selling impulse items an
hour of purchase, which means the next important way for home improvement
time this customer visits your store, they retailers to improve sales?
may be looking to purchase an immediate Home improvement retailers cater to
consumption item again. consumers that are consistent shoppers,
potentially entering the store multiple times

Fall 2018 CUTTINGEDGE Products 19

SPOTLIGHT

ON BUSINESS

per day or week. These consumers are typically heavy Consumers typically have a list of planned purchases and
snack consumers and are looking to add items that can be will go straight to those locations. Understanding what
consumed throughout the day. Providing easy access with the key destination areas in the store are key to knowing
end-aisle merchandising options and considering placement where to place impulse items. Examples in Convenience are
near complimentary items for bundling provides quick, easy transaction counters, front lobby near the entrance, soda
access to consumers. fountain, coffee area, beverage coolers, food service area.

Does Kellogg offer promotional or visual merchandising The biggest mistake a retailer can make is placing the
support to retailers? If so, what kind? impulse item in the snacks aisle as the only location in the
Kellogg’s offers a variety of merchandise support through- store. Only 25% of consumers will shop the snacks aisles as
out the year. Several of our products are featured in cor- it is typically not a planned purchase.
rugated counter units or shippers that can be displayed at
the point of transaction or in high traffic areas throughout Share a few best practices that will help
the store. retailers sell more impulse products.
Place product in multiple locations throughout the store in
Kellogg’s also offers wire racks for permanent fixtures — the highest foot traffic locations.
secondary displays in locations where consumers typically
walk the store can lead to un-planned or impulse sales. Everyday multiple pricing encourages consumers to buy
multiples at a discount. The advantage for a retailer is that
In addition to checkout, are there other prime they make a higher margin on the single purchase and they
spots within the store to plan impulse items? sell more units with the multiple purchase option.
The #1 location to display impulse items is at the check
stand since 100% of consumers that purchase an item in Seasonal impulse items are an incremental opportunity.
the store go to that area and have a propensity to purchase During key seasons, snacks can become a planned purchase
incremental impulse items. for Valentines, Easter, Halloween, and the Holiday Season.
Consumers motivation during seasons is to often purchase
Other key areas in Convenience stores are placing product seasonally wrapped product as a gift for family, friends or
at destination areas throughout the store. Examples are near co-workers.
beverage coolers, fountain soda areas, food service locations,
and coffee bars. Bundling items with other categories, i.e., a beverage and
a can of Pringles, incents consumers to purchase multiple
The lobby or area near the entrance and prominent end categories, which will increase their basket size. Bundling
caps are also desired locations to convert consumers to two impulse items together may result in 100% incremental
impulse purchases. sale to the retailer.

In-aisle is also important for consumers that have planned Bundling with a Food Service item — Food Service items
purchases — however in Convenience Stores, only 25% of are typically very high margins and a key focus for retailers.
consumers go down the snacks aisle, meaning 3 out of 4 Adding a snack item, will increase the overall purchase.
consumers will not convert an impulse purchase if that is
the only location in the store. Point of sale material like signage or shelf danglers can
draw attention to impulse items.
If space is limited, what merchandise/display
options should smaller business consider? What are the most important things you want
Kellogg’s offers a variety of in and out corrugate units. These our readers to know about Kellogg?
displays are available in smaller counter units and floor At Kellogg Company (NYSE: K), we strive to enrich and
shippers that have the flexibility to be displayed throughout delight the world through foods and brands that matter. Our
the store. beloved brands include Pringles®, Cheez-It®, Keebler®, Special
K®, Kellogg’s Frosted Flakes®, Pop-Tarts®, Kellogg’s Corn
Kellogg’s also offers permanent wire racks in various sizes Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®
that can have the flexibility to be placed throughout the and more. Net sales in 2017 were approximately $13 billion,
store or affixed to existing racking in stores. comprised principally of snacks and convenience foods
like cereal and frozen foods. Kellogg brands are beloved
What are the biggest mistakes retailers in markets around the world. We are also a company with
make when selling impulse items? Heart & Soul, committed to creating three billion Better
Impulse items need to be placed in multiple locations Days by 2025 through our Breakfasts for Better Days global
throughout the store to capitalize on their full potential. purpose platform. Visit www.KelloggCompany.com or
www.OpenforBreakfast.com.

20 CUTTINGEDGE Products Fall 2018

CHEESY CRUNCH!


™™

BE READY WITH LOTS OF VARIETY!

Now’s the time to add Cheez-It® brand products to your salty snack set. With cheese crackers as the top-selling cracker
type in the hardware and home improvement channel1, and Cheez-It® as the #1 cracker brand made with 100% real cheese2,
you’ll have a sought-after snack winner. Stock top-selling varieties, including Cheez-It® Original, Cheez-It® White Cheddar,

and Cheez-It Duoz® Sharp Cheddar & Parmesan, and satisfy your customers’ demand for delicious snacks today!

FOR MORE INFORMATION CIRCLE 108 For more information, visit www.KelloggsSpecialtyChannels.com

1Nielsen Panel Data Hardware and Home Improvement Stores Latest 52 weeks ending 4/21/18.
2Nielsen AOD Total U.S. Convenience Channel Latest 52 weeks ending 9/9/17.
®, TM, © 2018 Kellogg NA Co.

PRODUCT SPOTLIGHT

LAWN & GARDEN

IN FERTILE GROUND

Gardening has become a national pastime beloved by shapes of non-flowering plants in pots or macramé hangers
millions of folks who enjoy getting their hands dirty by acting as cheap room dividers.” While baby boomers are
planting flowers, growing food and connecting with nature. the primary drivers behind the surge in horticulture sales,
Operating an outdoor garden center or dedicating a visually millennials gravitate to indoor plants.
dynamic indoor space to this growing enterprise and hobby
is an opportunity to grow sales by attracting younger “DO IT FOR ME” SERVICES
customers and maintaining strong ties with loyal customers.
Wealthier households are now opting to pay for professional
According to the National Garden Survey conducted by lawn and garden services. These include landscaping, lawn
Harris Interactive, American gardeners spent a record-high care, and irrigation. The DIFM service industry accelerated
$47.8 billion on lawn and garden sales, with an average rapidly in 2017. Purchase of these services have doubled in
spend of $503. This is $100 more than was spent in the the past six years.
previous year. This growth can be attributed to an increase
in consumer confidence in terms of discretionary spending SHARING OPINIONS ON CANNABIS
and the benefits that result from devoting more time in
gardening. Here are some noteworthy trends you’ll want to For the first time, survey respondents were asked to give
be aware of: their opinion on cannabis. The result? 33 million households
(27%) believe growing cannabis for your own use should be
YOUNGER GARDENERS GROW SALES legal, and 19 million households (15%) said they would grow
the plant if it was legal. To date, there are nine states, and
Ian Baldwin, an industry analyst and contributor to the the District of Columbia where recreational marijuana use is
report says, “18 to 34-year olds now occupy 29% of all legal.
gardening households. It’s a strong sign they are finally,
‘in.’ From small beginnings with a succulent here and a RIDING MOWERS OPERATED BY
houseplant there, the under 35s are now truly engaged in a LITHIUM ION BATTERY
full range of gardening activities.” Interestingly enough, 77%
of these young gardeners are male. The category grew from Until recently, there was limited demand for riding lawn
23% in 2016 to 27% in 2018. mowers that used lithium-ion battery technology since the
market is dominated by gas-powered mowers, However,
GROWING FOOD FOR LIFE this may change due to Techtronic Industries introduction
of a lithium-ion battery-powered lawn mower for the U.S.
There has been a significant increase in households that consumer market.
grow food at home and in community gardens. 35 percent
of households, particularly young people actively grow their ABOUT THE 2017 GARDENING SURVEY
own food. This reflects a 200 percent increase since 2008. Harris Interactive surveyed more than 2,000 households to gain insight
into their indoor and outdoor lawn and garden activities. The National
INDOOR GARDENING BLOOMS Gardening Survey is published by the National Gardening Market
Research Co. The survey has been conducted annually since 1973,
According to the report, 30% of all households own at least and provides in-depth, current information on retail sales, industry
one houseplant. Baldwin believes its symbolic of the ‘70s and trends, household participation and consumer data.
‘80s when “no home was complete without various sizes and

22 CUTTINGEDGE Products Fall 2018

FOR MORE INFORMATION CIRCLE 113

PRODUCT SPOTLIGHT

LAWN & GARDEN

ANT BAITS MM 56 C-E STIHL
YARD BOSS®
New from RESCUE!®: A child-resistant, mess-free way to
destroy an ant colony. With an exclusive dual-bait formula (a The STIHL MM 56 C-E YARD
carbohydrate and a protein), RESCUE!® Ant Baits outperform BOSS® has everything you
common sugar-based competitors by eliminating both need and more in a multi-tasking
adult ants and developing larvae. Ants find the bait fast and tool, offering users versatility to
transport it back to the nest – wiping out the workers, larvae effectively tackle a variety of lawn
and queen within days. The gel formula stays contained and garden work. It comes standard
within the bait station and won’t spill on the carpet or floor. as a cultivator and easily transitions to
any of its eight optional attachments to
STERLING INTERNATIONAL become a trimmer, edger, dethatcher,
1-800-666-6766 OR RESCUE.COM lawn aerator, and more, allowing
FOR MORE INFORMATION CIRCLE 139 you to use the right tool for the right
application with ease.

STIHL
800-467-8445 OR STIHLUSA.COM
FOR MORE INFORMATION CIRCLE 141

NEW! BATMAN GLOVES AND GEAR
LEAF &
DEBRIS These colorful Batman products are great for pre-school
TARPS ages 3 and up and are a “must buy” for mom, dad, grandma,
grandpa and gift givers. Licensed line of products feature the
The simple distinctive Batman graphics that have delighted and inspired
design makes generations of fans. Assortment includes gripping and jersey
it easy to garden gloves, watering can and hat.
transport
virtually any MIDWEST QUALITY GLOVES, INC.
material. 1-800-821-3028 OR WWW.MIDWESTGLOVE.COM
DeWitt’s Leaf FOR MORE INFORMATION CIRCLE 142
& Debris
Tarps are
made from a
permeable,
heavy-duty
3.2 oz.
polypropylene fabric that resists tearing and puncturing. Has
built-in loop handles for easy maneuvering and transporting.
Leaf & Debris Tarps are great for landscaping and lawn
maintenance projects and designed specifically to withstand
the weight and sharp edges of any waste material.

DEWITT COMPANY
800.888.9669 OR DEWITTCOMPANY.COM

FOR MORE INFORMATION CIRCLE 140

24 CUTTINGEDGE Products Fall 2018

Just in time for fall SMALL
WORK
Walk Behind Blowers and Brush Cutters FOR BIG
JOBS

www.braveproducts.com/CEP | (866) 994-0902 www.dosko.com/CEP
(866) 994-7102
AUGERS LOG SPLITTERS PRESSURE WASHERS PUMPS TRENCHERS
FREE SHIPPING IN CONTIGUOUS 48 states*
FOR MORE INFORMATION CIRCLE 114 FOR MORE INFORMATION CIRCLE 115

NEW

VERTICAL/HORIZONTAL SPLITTERS

FREE SHIPPING IN CONTIGUOUS 48 states

TORSION AXLE

MODEL AVAILABLE

• Auto Latch System locks beam for safe towing
• 4-stage hydraulic filtration system prevents
damage to the hydraulic system
• Heavy-duty wedge with five bolts per side
• Dislodger, log cradle and fenders standard

I&ROONAK® www.ironandoak.com/CEP BLOWER BUGGY
(866) 994-6830
The JRCO Blower Buggy Carrier is designed to hold walk
FOR MORE INFORMATION CIRCLE 116 behind blowers on the front of zero-turn and riding mowers.

www.jrcoinc.com | (800) 966-8442

FOR MORE INFORMATION CIRCLE 117

PRODUCT SPOTLIGHT

LAWN & GARDEN

IRONCLAD UTILITY GLOVE BBQ PELLETS

Ironclad’s most popular glove is a long- Griller’s Gold BBQ Pellets are made with a single ingredient:
wearing, tough utility glove with an natural wood. These dense, consistent wood pellets generate
incredible tactile feel and dexterity. intense heat for smoking, grilling or BBQ. Flavors include
It’s the perfect glove for cherry, fruitwood, hickory, smokeshack and competition.
construction, material handling,
demolition, landscaping, GRILLER’S GOLD
lumberyards and more. 715-532-3042 OR WWW.GRILLERSGOLD.COM
Duraclad® reinforcements FOR MORE INFORMATION CIRCLE 145
make them 8X more
durable than normal
synthetic leather. Hybrid
cuff system provides a
secure fit with built-in quick
release safety feature.

IRONCLAD
888-314-3197 OR IRONCLAD.COM
FOR MORE INFORMATION CIRCLE 143

STIHL HSA 25 GARDEN SHEARS SPIN-DIGGER™
DECORATIVE YARD POSTS
When it comes to touching up your trimming job or
performing precise cutting of ornamental shrubs, turn to Curb appeal gets a stylish new spin!
the HSA 25 battery-powered garden shears. The HSA 25 is SPIN-DIGGER—the innovative, multi-
lightweight with a rubberized handle for user comfort and purpose, no-dig yard post—means
secure grip and features two attachments – grass shear and decorative mailbox posts, yard light
shrub shear – to meet specific trimming needs. The HSA 25 posts, patio umbrella stands, and more
kit is complete with a carrying bag, battery and charger for . . . easily installed within minutes.
convenient transportation and storage. SPIN-DIGGER’S one-piece design
features an 18-inch screw-like tip and
STIHL a 5-foot fluted upright post—in black,
800-467-8445 OR STIHLUSA.COM white, or oiled bronze. To install, simply
FOR MORE INFORMATION CIRCLE 144 plunge the tip into the ground and turn.
No digging, no concrete, no mess.
Add eye-catching dimension to your
landscape with SPIN-DIGGER posts
today. They’ll stand the test of time for
years to come, guaranteed.

U.S. POST COMPANY:
CONTACT RICHARD PARENT
800-977-2626 · [email protected]
OR SPINDIGGER.COM
FOR MORE INFORMATION CIRCLE 146

26 CUTTINGEDGE Products Fall 2018

Xienna Arlanza– Assembler Cynthia Griffin – Assembler Sergio Ortiz – Utility Operator

Built in America. Believing in America.*

STIHL believes in the power of American yours. Because it’s real people, STIHL peo-
manufacturing and our employees are proud ple, who help make STIHL the number one
to help rebuild our economy one American- selling brand of gasoline-powered handheld
built product at a time. We also believe in outdoor power equipment in America.*
local businesses and that’s why for more
than 40 years we have only retailed our To become a STIHL dealer:
products through servicing dealers like STIHLusa.com/Dealer

*A majority of STIHL gasoline-powered units sold in the United States are built in the United States from domestic and foreign parts and components. “Number one selling brand” is based on syndicated Irwin Broh Research as well
as independent consumer research of 2009-2017 U.S. sales and market share data for the gasoline-powered handheld outdoor power equipment category combined sales to consumers and commercial landscapers. © 2018 STIHL

FOR MORE INFORMATION CIRCLE 118

PRODUCT SPOTLIGHT

LAWN & GARDEN

MILITARY FLAG SETS BED SCULPTOR

3 x 5 ft. Flag, 6 ft. x 1.25 in. Aluminum Pole This bed sculptor (BRPT9SH) manufactured by Brave
& Bracket. 100% Made in the USA! Show products, defines the boundaries between a flower bed and
your support for active and retired Military a lawn. It has a tungsten carbide landscaping rotor available
Personnel. These military flag sets feature in a 3-, 4-or 5-inch size. Optional, interchangeable trenching
the official designs for the Army, Navy, Air rotors are also available. The bed sculptor operates with a
Force, Marine Corps and Coast Guard. Each double belt and pulley drive system powered by a Honda
set includes a 3 x 5 ft. Nyl-Glo® flag, sturdy GX270 commercial engine.
6 ft. x 1.25-in. aluminum pole and bracket
for easy mounting. Annin is an Officially BRAVE PRODUCTS
Licensed Manufacturer for the Department 800-350-8739 OR [email protected]
of Defense. Complete line of military flags FOR MORE INFORMATION CIRCLE 149
with branch seals and logos in eight styles.

ANNIN FLAGMAKERS: CONTACT ED SCOTT
855-223-6164
[email protected]
FOR MORE INFORMATION CIRCLE 147

STIHL RMA 460 BATTERY-POWERED LAWN MOWER SYNTHETIC GEAR OIL

The STIHL RMA 460 lawn mower is the first lawn mower Valvoline™ SynPower™ Full Synthetic Gear Oil is
in the AK Series of the STIHL Lightning Battery System™, formulated for protection and performance. A
providing an ideal solution for homeowners with small- to thermally stable, extreme-pressure
medium-sized residential yards under a half acre. Users don’t gear lubricant, it is designed to
have to worry about gas or fuel mixing. With zero exhaust operate and protect in both high
emissions, the RMA 460 provides a more environmentally and low extreme-temperature
friendly lawn care solution compared to traditional gasoline- conditions. SynPower Gear Oil
powered mowers. is recommended for limited-
slip hypoid differentials and is
STIHL compatible with conventional
800-467-8445 OR STIHLUSA.COM gear lubricants.
FOR MORE INFORMATION CIRCLE 148
VALVOLINE
800-832-6825
OR VALVOLINE.COM
FOR MORE INFORMATION
CIRCLE 150

28 CUTTINGEDGE Products Fall 2018

FOR MORE INFORMATION CIRCLE 119

PRODUCT SPOTLIGHT

LAWN & GARDEN

DUAL CUTTING TRIMMER HEAD BRUSH CUTTER

Combined Mfg., the makers of the EZ-POUR® spouts has Brush cutter (BRPBC26HE) has a 26-inch cutting width and
introduced the new BRUSH DAWG® string trimmer head. This can handle saplings up to 3-inches in diameter. It features a
patented unique head combines a traditional bump feed head hydrostatic drive system with 1 forward and 1 reverse drive
with a metal blade allowing the user to perform normal string speed. Powered by a Honda GX390 commercial engine.
trimming duties along with brush cutting capabilities without
changing heads. Tough and durable, the head comes with BRAVE PRODUCTS
20’ of dual core line, stainless blade and adapters to fit any 800-350-8739 OR [email protected]
straight shaft commercial style gas string trimmer. FOR MORE INFORMATION CIRCLE 153
COMBINED MFG.
[email protected] MINI TILLER/CULTIVATOR
FOR MORE INFORMATION CIRCLE 151
Maxim® now offers the Mini Max,
FERTILIZER a mini tiller/cultivator powered by
INJECTOR LINE a Honda GX35 engine. The Mini
Max can till hard soil to create new
Fertilize your garden garden beds or prepare soil for
and landscape easily planting by loosening and mixing
and consistently soft soil. An exclusive heavy-
with the new duty transmission enables the
HydroFeed fertilizer tiller/cultivator to work in tough
injector line from ground conditions and maintain
Chapin International. existing or overgrown gardens
HydroFeed delivers with ease. An adjustable tilling
liquid and water width tills widths of 7,
soluble fertilizer at 13 or 16-inches.
a constant ratio Features 6 rugged
through garden steel forged tines.
hoses, sprinkler A drag stake is
systems, drip easily adjustable
irrigation lines and without
soaker hoses. Easy tools. The
to set-up, fill and convenient
monitor. Durable carrying
poly and brass handle doubles as
construction. Available in various sizes. an engine guard and
CHAPIN INTERNATIONAL makes for easy transport.
1-800-444-3140 OR WWW.CHAPINMFG.COM
FOR MORE INFORMATION CIRCLE 152 MAXIM
800-621-2789 OR MAXIMMFG.COM
FOR MORE INFORMATION CIRCLE 154

30 CUTTINGEDGE Products Fall 2018

FOR MORE INFORMATION CIRCLE 120

PRODUCT SPOTLIGHT

PAINT & SUNDRIES

W hen it comes to predicting the hottest national retail chains, and cosmetic firms, among others. You
interior paint colors for 2019, the sky is can credit them with creating the new color palettes that
the limit—literally. Color experts are busy consumers will be craving next year and coming up with
whimsical paint names like “Touch of Pink.”
traveling the country and visiting chic cities around the
Your customers want to know about the hottest colors and
world to get inspiration from fashion, culture, nature, art latest design trends to make their homes stylish and enhance
their lifestyles. So, when they visit your paint department
and architecture to identify the next big color trends. These

experts are employed by paint manufacturers, design firms,

32 CUTTINGEDGE Products Fall 2018

be prepared to help them select their perfect color and get “When I created this color, I was daydreaming about
inspiring decorating ideas. To get a heads up, review these enjoying a delicious dessert while on a relaxing vacation in
color trends to understand how they can influence your Sicily with my daughter,” said winner Francine C. “The color
paint sales in 2019. is soothing and yet bright; sweet with just a bit of tartness.
It was so much fun to participate in this process and I hope
SHERWIN-WILLIAMS 2019 COLOR TRENDS everyone loves Pineapple Cream Granita as much as we do!”
REFLECT THE HUMAN TOUCH
“We couldn’t be more excited to announce Pineapple
Sherwin-Williams recently announced its 10th annual Cream Granita as our 2019 Color of the Year,” said Shannon
Colormix® Color Forecast, with a single master palette to Olear, Paint Brand Manager for Ace Hardware Corporation.
inspire and help professionals and DIYers select the right “At Ace, we’re always working to give our consumers the
color scheme for any project. This year’s 42-color palette can best possible service – and The Color of the Year contest
be divided into six themes, or color journals: Shapeshifter, was a great way for us to engage directly, both locally and
Wanderer, Aficionado, Enthusiast, Naturalist and Raconteur. nationally, to inspire fans to create colors they want to see
Together, the journals are fresh, fluid swipes of color that are in their homes. It’s important for us at Ace to continue being
key for 2019 color and design trends. a helpful resource for consumers during their paint journey,
and we enjoyed working so closely with our loyal consumer
“Every color in the Color Forecast, whether alone or when base to create some fantastic paint shades.”
combined with others, tells a different story, a different
riddle or different song, similar to the honesty found only PPG PAINT BRAND’S 2019 COLOR OF
in a written journal,” said Sue Wadden, director of color THE YEAR IS NIGHT WATCH
marketing at Sherwin-Williams. “Our intent was to ask
ourselves, ‘If this palette were a person, what kind of person According to the color experts at PPG Brands, the most
might they be?’ making it important to bring forth a forecast impactful color trends for the upcoming year will be closely
that is personal and aspiring, yet attainable—how all design tied to nature. They believe their 2019 Color of the Year,
should be.” Night Watch (PPG1145-7) will lead the way. “Hand-selected
by PPG’s global color experts, this rich, luxurious, and classic
Wadden developed this year’s trends with the Sherwin- shade of green will be at the forefront of design trends
Williams Color Forecast team by identifying colors from free- in 2019, and it allows homeowners to emulate the feeling
spirited wanderers and old-world storytellers, while drawing of lush greenery and the healing power of nature in their
inspiration from every corner of the globe extending to the spaces.”
cosmos. The result: an organic and spontaneous palette.
“The restorative power of nature is important in society
ACE HARDWARE NAMES PINEAPPLE CREAM now more than ever,” explains Dee Schlotter, PPG senior
GRANITA AS 2019 COLOR OF THE YEAR color marketing manager. “Night Watch is about bringing
the healing power from the outdoors into your home
After recently holding a contest that invited customers to through color. The dark green hue pulls our memories of
name the company’s 2019 Clark+Kensington Color of the natural environments to the surface to recreate the calming,
Year, Ace has named Pineapple Cream Granita as the official invigorating euphoria we feel when in nature.”
winning color. The shade is a light and airy yellow. It is the
first color to ever be mixed, created and named solely by “Night Watch’s ability to invoke a deep connection to
an Ace consumer. According to the company, the contest nature is universal, which allows the hue to be versatile for
was held in an effort to inspire and encourage consumers to a variety of spaces and design segments – from healthcare
create colors they would like to see in their homes. to commercial and residential design,” adds Schlotter. “The
color can be incorporated into interiors as a focal accent wall
During Ace’s Neighborhood Paint Party in March, in a bedroom or dining room, and it pairs nicely with gold
consumers were encouraged to hand mix, create and name or brass accents and décor. It can be especially impactful in
their own paint color for a chance to be entered into Ace’s places without any view or tie to the outdoors, like the end
Color of the Year Contest. Submissions were judged by a of a windowless hallway of a hospital. For exteriors, Night
panel of Ace color experts who selected 25 finalists, with Watch is a gorgeous alternative to the trending black or
consumers leading the ultimate decision process as over deepest blue-black, and it works well as an accent on doors
35,000 fans voted for their favorite color on Ace’s social and shutters.” Although Night Watch is recognized as the
media channels. The winning Clark+Kensington color, PPG 2019 Color of the Year, it is only one of 200 colors in
Pineapple Cream Granita, was created by Francine C., of the PPG 2019 Global Color Trends Forecast.
New Jersey at her local Ace, Costello’s Ace Hardware of
Lincoln Park, NJ.

Fall 2018 CUTTINGEDGE Products 33

A FINISH FOR ALL

Masters Armor® protects floors, cabinets,
furniture, and all types of woodwork with a
clear, beautiful finish. Using the latest in water-
based technology, Masters Armor is extremely
easy to apply and fast drying allowing you
to quickly create the wood project of your
dreams. The finish imparts excellent clarity
allowing the beauty of the wood to show
through. The superior durability of Masters
Armor keeps your project looking great for
years. It is available in flat, satin, semi-gloss,
and gloss sheens.

To learn more visit myoldmasters.com or call 800-747-3436

A PALETTE
OF COLORS IN

THREE UNIQUE
STAINS.

Old Masters® is the only company in the industry to offer multiple stain categories (Wiping,
Gel & Penetrating) in the same palette of colors. This allows customers the unique ability to
match a fiberglass door to an oak floor or pine window moldings to maple cabinets.

MAKE YOUR STAIN WORK FOR YOU!

To learn more visit myoldmasters.com or call 800-747-3436

FOR MORE INFORMATION CIRCLE 121

PRODUCT SPOTLIGHT WOODMATES® 7” DECK
STAIN APPLICATOR KIT
PAINT & SUNDRIES
Includes 7” stain applicator
WATER- for deck boards and contour
BASED FINISH stain applicator for rails and
spindles. Tear-resistant foam
Masters Armor™ is pads hold and release more
designed for clarity, stain than other pads and
easy application prevent dripping and pooling.
and fast drying Best for use with water based
with durability. stains. 7” applicator attaches
For use on floors, to an extension pole and
cabinets, furniture or edging guides keep stain off
woodwork. Available siding. Contour flexes in and
in four sheens: Flat, out to easily stain contoured
Satin, Semi-Gloss surfaces such as spindles,
and Gloss. Optional rails and balusters. Contour
Part B Hardener pad is replaceable with one
Additive provides replacement included.
maximum protection
for heavy floor traffic, MR. LONGARM, INC.
bars or table tops. 800-821-3508 OR
OLD MASTERS MRLONGARM.COM
800-747-3436 OR MYOLDMASTERS.COM FOR MORE INFORMATION CIRCLE 157
FOR MORE INFORMATION CIRCLE 155

TUB O’ TOWELS HEAVY DUTY CLEANING WIPES NEW READY STRIP ADVANCED
SAFER PAINT REMOVER
Tub O’ Towels are heavy duty cleaning wipes designed to
make cleaning even the most stubborn messes effortless Removes paints, varnishes, stains, lacquers and
and instantaneous. These large, 100% solution soaked wipes urethanes. Removes up to seven layers of paint in
are non-abrasive and safe on hands. The industrial-strength one application. Begins working in sixty minutes.
cleaning formula contains no harsh chemicals. Great for Does not contain methylene chloride, NMP or
project clean-up, use on floors, walls, countertops, appliances, caustics.
sinks, and tools to remove grease, oil, inks, paints, adhesives,
epoxies and more. Available in 40-count and 90-count tubs as SUNNYSIDE CORPORATION
well as single packs. WWW.SUNNYSIDECORP.COM
FOR MORE INFORMATION CIRCLE 158
FEDERAL PROCESS CORPORATION
800-846-7325 OR TUBOTOWELS.COM
FOR MORE INFORMATION CIRCLE 156

36 CUTTINGEDGE Products Fall 2018

FFOORR MMOORREE IINNFFOORRMMAATTIIOONN CCIIRRCCLLEE 112242



FOR MORE INFORMATION CIRCLE 123

Storable.

Portable.

+PƂPKVGN[
XGTUCVKNG

Xtend+Climb® is the worldwide leader in climbing innovation
and the largest manufacturer of telescoping ladders. For
more than 15 years, we’ve consistently delivered the safest,
easiest-to-use solutions for professional and residential DIY
customers alike—and a proven retail opportunity.

%GTVKƂGF VQ ANSI standards

ULTRALIGHT SLIMLINELIGHT

www.xtendandclimb.com
612-330-9915

HOMESERIES™ PROSERIES™ CONTRACTORSERIES™

PROFESSIONAL DIY + RESIDENTIAL PROFESSIONAL DIY PROFESSIONAL

750P 760P 770P 780P 785P CS125/300 CS155/250

STABLESTEP STABLESTOOLS

FOR MORE INFORMATION CIRCLE 125

PRODUCT SPOTLIGHT

PAINT & SUNDRIES

CHALLENGER CONCENTRATED CLEANER DEGREASER PAINT TOOLS

CHALLENGER Cleans Walls, Floors, Doors, Windows, Red Devil manufactures tools painters keep in their arsenal
Concrete, Tile, Grout, Siding, Outdoor Furniture, Grills, to provide a professional finish to every project every time.
Engines, Heavy Equipment, Auto, Waste Containers. Cleans Whether it’s prepping, painting or adding a decorative finish,
Soot, Grease, Oil, Dirt, Paint, Mildew Stains. Concentrated our tools make the project easier without sacrificing quality.
formula is economical to use on many cleaning and Products like our professional scrapers and extension brush
degreasing projects. holders help Pros save time and energy, while products like
our graining tool and Create-A-Color Caulk mixer® gives them
SUNNYSIDE CORPORATION the freedom to add decorative elements to customize any
WWW.SUNNYSIDECORP.COM project.
FOR MORE INFORMATION CIRCLE 159 RED DEVIL
800-A-DEVIL OR REDDEVIL.COM
PREVAL VALPACK FOR MORE INFORMATION CIRCLE 161

The Preval Valpack is a TELEWASH® WATER-FED
complete assortment CLEANING SYSTEM
of sprayers and
sprayer accessories. The Telewash quickly cleans many outdoor
This cost-effective kit surfaces including wood, composite, brick,
provides everything stone, tile and concrete. Telewash won’t
the professional or damage wood the way pressure washers
DIY user needs to can and its stiff bristles gently remove
apply various types stubborn dirt while the water washes it
of paints, chemicals, away. Use Telewash with a deck cleaner
finishes, coatings and to help bring back woods’ natural beauty
most other liquids and prep it for staining. Telewash attaches
in a multitude of to a standard garden hose and has an on/
prep, touch-up and off valve to adjust the water flow and help
maintenance applications. The aerosol-based spray system conserve water.
allows professional users to mix up any paint, chemical or MR. LONGARM, INC.
solution and turn it into sprayable material through Preval’s 800-821-3508 OR MRLONGARM.COM
patented Venturri® vacuum process. This process draws FOR MORE INFORMATION CIRCLE 162
the medium from the attached reservoir and delivers a
professional-grade finish on virtually any surface without
mixing the propellent and medium together. This results in a
smooth finish with no color change.

PREVAL
877-634-5861 OR WWW.PREVAL.COM
FOR MORE INFORMATION CIRCLE 160

42 CUTTINGEDGE Products Fall 2018

PUSH THE BUTTON...
TALK TO YOUR TEAM...
GET THE ANSWER...
NEVER LEAVE YOUR CUSTOMER.

YOUR For every 6 radios purchased, you are eligible to receive one of the following:

CHOICE VISA GIFT FREE FREE
REBATE CARD UP RADIO MULTI-UNIT
TO $150 CHARGER
9/1/18 – 12/31/18
Details at www.MotorolaSolutionsRadioRewards.com

FOR MORE INFORMATION CIRCLE 126
acsradios.com | 800.248.5391 | [email protected]

Ace Hardware 1740 | Do it Best 4522 | True Value 45864 | United Hardware 0803

027252/$ 027252/$ 62/87,216 DQG WKH 6W\OL]HG 0 /RJR DUH WUDGHPDUNV LQ WKH 8 6 3DWHQW DQG 7UDGHPDUN 2IÀFH $OO RWKHU SURGXFW RU VHUYLFH QDPHV DUH WKH SURSHUW\ RI WKHLU UHJLVWHUHG RZQHUV 0RWRUROD 6ROXWLRQV ,QF $OO ULJKWV UHVHUYHG

PRODUCT SPOTLIGHT

HARDWARE & BUILDING SUPPLIES

GPS TELESCOPING LADDER
TRACKER
The XXC Multipurpose Ladder
Track your with a 300-pound duty rating
commercial has a patented, semi-automatic
vehicles & assets hinge-locking system. The
24/7 with our new patented technology makes the
GPS tracking transition from telescoping step
options. Free ladder to telescoping extension
software, free ladder seamless and simple.
smart phone
apps included. CORE DISTRIBUTION
Receive instant 612-330-9915 OR
alerts for XTENDANDCLIMB.COM
speeding or out FOR MORE INFORMATION
of zone incidents. CIRCLE 166
Reduce operating costs, increase employee productivity
& recover assets faster in the event of a theft. No contract LIGHT & QUIET PORTABLE
commitment required! Visit www.watchergps.com for info on AIR COMPRESSOR
a free 30-day trial!
The California Air Tools Light & Quiet
WATCHER TOTAL PROTECTION 1P1060SP Portable Air Compressor
877-289-2824 OR WATCHERPROTECT.COM is designed to be one of the quiet-
FOR MORE INFORMATION CIRCLE 163 est air compressors in the industry
having only 56 decibels of sound.
KWIK-HANG The .6 HP motor operates at only
CURTAIN ROD 1680 RPM creating less noise and
BRACKETS less wear. The new “IP” Ultra Quiet
& Oil-Free Motor is a Large Single
Kwik-Hang’s Piston Pump design engineered for
revolutionary, high performance and durability. The
no-drill curtain 1.0 Gallon Steel Air Tank is lightweight (34 lbs.) making it very
rod brackets easy to transport. The 1P1060SP Air Compressor has an oil-
install in free single piston pump designed to have a life cycle before
seconds, wear of 3,000 plus hours compared to other comparable air
saving time, compressors with life cycles of 250 hours or less. The Oil-
money and Free Pump allows for use in a variety of different temperatures
effort. Simply (cold) and uneven terrains. The easy to see and read control
tap into the top panel makes using this air compressor even more user friend-
of the window ly. The 1P1060SP produces 1.2 CFM @ 90 PSI allowing you
trim and you’re to use staple guns, brad nail guns, finish nail guns, nail guns,
done. It’s that airbrushes and blow guns. This air compressor is great for
simple. This patented curtain rod bracket design can hold the garage and perfect for cleaning and inflating tires, beds,
up to 20-lbs., so you don’t have to worry about wear and toys and sport balls. This air compressor is ideal for anyone
tear. Color options include black, silver, brass and white. working inside where noise is a major issue.

KWIK-HANG CALIFORNIA AIR TOOLS
KWIK-HANG.COM 619-407-7905 OR WWW.CALIFORNIAAIRTOOLS.COM
FOR MORE INFORMATION CIRCLE 164 FOR MORE INFORMATION CIRCLE 167

WIRELESS CALLBOXES ALLOW CUSTOMERS TO QUICKLY GET ASSISTANCE

Ensure your customers receive prompt assistance with Indoor or Outdoor Callboxes by Motorola.
They are widely used in areas such as the key counter, propane island, paint department, lawn &
garden, service desk, gates, entryway and receiving dock. Customers simply press a button and
a customized recorded message (up to 10 seconds) is sent to all radio-equipped workers alerting
them that a customer needs assistance. Messages can be easily changed.

MOTOROLA/ACS
630-325-2700 OR ACSRADIO.COM
FOR MORE INFORMATION CIRCLE 165

44 CUTTINGEDGE Products Fall 2018

Just Tap It In!

No Screws • No Nails • No Damage

Revolutionary design installs in seconds! Kwik-Hang Curtain Rod Brackets will save you time
and tons of effort when you hang your next set of curtains. As easy to install as a thumbtack

and won’t leave holes in walls or woodwork.
Simply tap into the top of the window frame and you’re done!

100% Money Back Guarantee
We’re so sure you’ll love these curtain rod brackets, we offer a 100% money back guarantee.

www.kwikhang.com • [email protected]
508-801-5435

FOR MORE INFORMATION CIRCLE 122

PRODUCT SPOTLIGHT

HARDWARE & BUILDING SUPPLIES

FLOOR SQUEAK FOAM GUTTER FILTER INSERT
ELIMINATOR
GutterStuff® by TJM Innovations is the easiest self-installed
Squeeeeek No More® gutter filter on the market. It is affordable and invisible from
stops floor squeaks the ground. GutterStuff® eliminates dangerous and dirty
from above the floor. gutter cleaning.
The special screw Unlike other systems,
safely passes through installation is simple
the carpet, and then and easily installs in
is snapped off below minutes. It does not
the wood of the floor. require special tools.
Users can’t see or feel GutterStuff® fits completely inside any 5" K style gutter—the
the screw in the carpet. most common style and size on the market today. When you
The kit includes a tool reach a corner you make a miter cut using a scissors or a knife.
to find the joist through GutterStuff® seals out leaves while allowing large volumes of
the carpet. water to flow through quickly. No other gutter cover, screen or
guard system works as effectively to keep debris from entering
O’BERRY ENTERPRISES the gutter. Product comes in 4' sections made from polyether
800-459-8428 OR outdoor durable foam, this lightweight insert won’t crumble,
SNMCATALOG.COM dent, bend or cave in, allowing for satisfied customers. It also
prevents mosquitoes from breeding in the gutter. The foam’s
FOR MORE INFORMATION main structure includes a UV stabilizer and a germicide.
CIRCLE 168 Includes a 5 year warranty.

TJM INNOVATIONS
866-766-3442 OR GUTTERSTUFF.COM
FOR MORE INFORMATION CIRCLE 169

FOR MORE INFORMATION CIRCLE 127

WIRELESS CALLBOXES MAKE IT EASY
FOR YOUR CUSTOMERS TO GET HELP

Put callboxes in unmanned areas where customers often need assistance or are difficult for store personnel to see.

When a customer pushes

the callbox button:

1 The callbox plays a message
confirming that store personnel
have been summoned to
their location

2 A message is transmitted to
all radio equipped workers
that assistance is needed at
the customer’s location

FOR MORE INFORMATION CIRCLE 128
acsradios.com | 800.248.5391 | [email protected]

Ace Hardware 1740 | Do it Best 4522 | True Value 45864 | United Hardware 0803

027252/$ 027252/$ 62/87,216 DQG WKH 6W\OL]HG 0 /RJR DUH WUDGHPDUNV LQ WKH 8 6 3DWHQW DQG 7UDGHPDUN 2IÀFH $OO RWKHU SURGXFW RU VHUYLFH QDPHV DUH WKH SURSHUW\ RI WKHLU UHJLVWHUHG RZQHUV 0RWRUROD 6ROXWLRQV ,QF $OO ULJKWV UHVHUYHG

PRODUCT SPOTLIGHT

HARDWARE & BUILDING SUPPLIES

ROOF BONDING CONCRETE MIX

Quick Roof Q-Max Pro is a concrete
Ultra Bond is mix for structural or non-
manufactured structural applications. It
with a proprietary requires a 1-hour working
blend of synthetic time and a 3-hour walk-on
co-polymers and time, coupled with 6,500 psi
butyl rubber. Quick in compression strength.
Roof Ultra Bond The mix contains alkali-
instantly stops leaks resistant fiberglass fibers,
and is ideal for the a corrosion inhibitor to
permanent repair increase performance and
of roofs, gutters, more.
skylights, windows, QUIKRETE
flashings, garden 800-282-5828 OR QUIKRETE.COM
sheds and more. It FOR MORE INFORMATION CIRCLE 136
is available in black
and white and is TORQUEMASTER CONCRETE ANCHOR PROGRAM
guaranteed to never
crack, harden or shrink. This two-step system installs quickly and simply and provides
COFAIR PRODUCTS a neat finished appearance. The screws feature added torque
800-333-6700 OR COFAIR.COM to reduce the risk of cam-out. Midwest Fastener screws are
FOR MORE INFORMATION CIRCLE 135 strong, or stronger than any other anchor of the same size.
Drill bit and driver bit are included. The low cost of using
Squeeeeek No More® Floor Squeak Elimination Kit Torquemaster masonry screws lowers the overall installed cost.
Coated with Blue Ruspert™ finish for superior rust resistance.
,W VWRSV ÀRRU VTXHDNV TXLFNO\ DQG HDVLO\ IURP DERYH WKH ÀRRU E\ JRLQJ WKURXJK WKH FDUSHW MIDWEST FASTENER
800-444-7313 OR FASTENERCONNECTION.COM
ELIMINATE PESKY FLOOR SQUEAKS FOR MORE INFORMATION CIRCLE 137

Squeeeeek No More® LQFOXGHV D WRRO WR TXLFNO\ ¿QG
WKH MRLVW 7KLV DOORZV \RX WR IDVWHQ WKH ÀRRU WR WKH MRLVW E\
GULYLQJ WKH VSHFLDOO\ VFRUHG VFUHZ VDIHO\ WKURXJK WKH
FDUSHW 7KH KHDG RI WKH VFUHZ WKHQ JHWV VQDSSHG RII
OHDYLQJ QRWKLQJ WR VHH RU IHHO LQ WKH FDUSHW 7KLV
HOLPLQDWHV WKH QHHG WR PRYH IXUQLWXUH SXOO WKH FDUSHW
EDFN DQG UHVWUHWFK WKH FDUSHW EDFN WR LWV RULJLQDO SRVLWLRQ

For Carpeted and Hardwood Floors

STEP 1
STEP 2
STEP 3
STEP 4

In the area of the 8VLQJ WKH GULYHU 6OLS WKH 6FUHZ There is no STUD FINDERS
VTXHDN ¿QG WKH ELW SURYLGHG
joist from above GULYH WKH VFUHZ Gripper over the GDPDJH WR Franklin Sensors has built its reputation
WKH ÀRRU XVLQJ WKH GRZQ DV IDU DV on professional-grade stud finders that give you accurate
-RLVW )LQGLQJ WRRO WKH ¿[WXUH ZLOO VFUHZ KHDG DQG WKH FDUSHW DQG readings. The ProSensor T6 doesn’t waste your time
in the kit. Then DOORZ with calibration procedures or inaccurate readings. Just
SXVK WKH $OLJQPHQW URFN WKH ¿[WXUH OHIW QRWKLQJ WR IHHO press and scan to find studs instantly. The T6 has a max
DQG 'HSWK &RQWURO detection depth of 1.1" and its 3" wide LED display instantly
)L[WXUH ¿UPO\ LQWR WR ULJKW VQDSSLQJ ZLWK \RXU EDUH shows the center and edges of studs. The T6 runs on AAA
the carpet. batteries.
WKH KHDG RII 7KH foot. FRANKLIN SENSORS, INC
208-918-2403 OR FRANKLINSENSORS.COM
VFUHZ EUHDNV DW WKH FOR MORE INFORMATION CIRCLE 138

score that is set 48 CUTTINGEDGE Products • Fall 2018

VOLJKWO\ EHORZ WKH

ZRRG RI WKH ÀRRU

Ace Hardware #5106125 O’Berry Enterprises, Inc.

Do It Best #239992 800-459-8428

True Value #811065 9-5 CST

FOR MORE INFORMATION CIRCLE 109

COFAIR
PRODUCTS, INC.

WINDOW & DOOR FLASHINGS

‡ 7,7( 6($/
‡ 7,7( 6($/ )/(;
‡ 7,7( 6($/ %87</
‡ 7,7( 6($/ )2$0

ROOF & GUTTER REPAIR

‡ 48,&. 522) 8/75$ %21'

‡ 48,&. 522)

‡ (3'0 48,&. 522) DECK & POST PROTECTION

‡ 6+,1*/( 67$57(5 ‡ '(&. )/$6+

‡ &29(5 µ1 &2$7 %$55,(5

‡ 522) '(&. 6($0 7$3(

‡ *877(5 6($/

POND REPAIR & DRIVEWAYS
MAINTENANCE ‡ '5,9(:$< 0(',&

‡ 6($0 7$3(6
‡ 5(3$,5 .,76

For More Information visit us at www.cofair.com or call 800-333-6700
Available At:

Vendor # 72511 Vendor # 51912 Vendor # 3844

FOR MORE INFORMATION CIRCLE 110

FOR MORE INFORMATION CIRCLE 111


Click to View FlipBook Version