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Published by shuzhenn1112, 2021-07-22 13:39:26

LEESHUZHEN_Internship Report book

Internship Report book

INDUSTRY
WORK

PLACEMENT

APRIL - JULY 2021

report book
LEE SHU ZHEN J19031273

1

LIE DESIGN & ART DIRECTION

2

TABLE OF
CONTENT

01 PREFACE 5
6
• Declaration 7
• INTI Internship Letter 8-9
• Resume
• Internship Offer Letter

02 CONTENT 11-18
19
• Company Information 20-22
• Scope of Work 23
• Project Involved 24
• Covid-19
• Reflection

03 SUPPLEMENTS 25-42
• Weekly Log Sheets 43-47
• Selected Project Documentaries
3

01

4

Declaration

Disclosure by the Internship Supervisor:
This is to confirm that I have read the report and all the
information enclosed is correct and contains no confidential
information.

Driv Loo
Founder & Art Director of
LIE DESIGN & ART DIRECTION.
15 July 2021

5

INTERNSHIP LETTER

March 1 2020
TO WHOM IT MAY CONCERN

Dear Sir/Madam,
Subject: Certification Letter for Internship
Greetings from INTI Center of Art and Design.
This is to confirm and certify Lee Shu Zhen (IC/Passport No: 011112-10-1628) is currently registered in our
College as Year 2 Semester 6 in Diploma in Graphic Design student.
As part of the program curriculum requirement, each student from the above mentioned semester is
required to undertake internship from April 12th – July 23rd ( 15 Week academic Weeks) to enable him/her
to enhance both technical and soft skills.
Please do not hesitate to contact me for any further clarification.
Thank you.

Yours sincerely,
Firdaus Anuar
Head of Programme, Graphic Design
INTI Center of Art and Design
INTI International College Subang
[email protected]
+603 56232800 ext 2722
INTI: Education that Empowers.

6

RESUME

7

OFFER LETTER

LIE DESIGN &
ART DIRECTION
002027073 – K
35, Jalan 21/16, Sea Park,
46300 Petaling Jaya,
Selangor, Malaysia.
www.wearenotlie.com

Lee Shu Zhen
Tel: 010-366 8916
E-mail: [email protected]

Letter of Appointment – Internship
We are pleased to offer you an internship position, with effect from 01 April 2021 to
30 July 2021.

Allowance
RM500 per month.

Performance and Duties
Assist on design work including Brand & Identity, Print & Publication, Illustration, Packaging,
Web Design, Promotional Design, Event & Exhibition Design, etc.

Working Hours
Monday to Friday: 10:30 a.m. to 6:30p.m.
Break time: 1 p.m. to 2 p.m.
Whenever necessary, working overtime may be required.

Public Holidays
You are entitled to all public holidays.

Thank you.

––––––––––––––––––– 1
Driv Loo
Founder / Art Director
LIE Design & Art Direction

8

9

02

10

about lIe

11

LIE is an acronym of Little Ideas Everyday, an
independent graphic design studio based in Kuala
Lumpur.
Founded in 2011, LIE works across a diverse range of
visual communication projects. Constantly practice
and seek for fresh approaches everyday, provide
innovative, beautiful solutions for clients, as well as
self-initiated projects. Not sticking with the norm or
patterns, LIE believe there’s always room to explore in
design.

10 Years of LIe

The day I joined LIE was LIE’s 10th anniversary! :D
On April 1st 2011, Driv starts off LIE. Since then, April
Fool's day means more than just prank and lies. - LIE

2011 - KL Design week 2011. Curate 2016 - Exhibit curated works at Urban-
group exhibition ‘Makanlan scapes 2016- ‘Treasury Preserve’.

Buah-Buahan Tempatan’. Co-found A Good Reason, a riso-
2013 - Curate ‘Makanlan Buah-Buahan graph printing studio.

Tempatan’ in conjunction with 2018 - Design Jury members of Kancil
Chatime’s 100th store opening. Awards.
Logo design for Team Tech- se-
lected as Toyko TDC AWARDS 2013 Launch Lain-lain, a risograph
In Book. zine.
2014 - Co-organize ‘Makanlah
Buah-Buahan Tempatan Exhi- 2019 - Self-publish SEARCH BOOK.
bition’ in Singapore. Recipient of Golden Pin Design
2015 - Participate in New Vision: Asia
Poster Awards, Taiwan. Kancil Awards
Design Exhibition 2015, Taiwan. Bronze. Take part in art book fairs
Take Part inDOOR to ASIA, Japan. in Toyko, Singapore, Bangkok
and Indonesia.
2021 - SEARCh book showcased, select-
ed works and designer goods by
SEA design studio.

12

people of LIe

Driv Loo Se Yin Poong
Founder & Art Director Writer

Vanissa Foo Nick Hoong
Designer Designer

Chia Yee Hsean Fei • Sai • So
Designer
Cats

13

what LIe do

• Brand Identity
• Art Direction
• Print & Publication
• Book Design
• Curation
• Illustration
• Packaging
• Spatial/Environmental
• Web Design

project by LIe

'Makanlah Buah-Buahan Tempa-
tan' (Eat Local Fruits) is a group
exhibition held in Kuala Lumpur in
the year 2011 and 2013. We've invited
more than 30 local designers/art-
ists to reinterpret this nostalgic &
popular drawing theme during our
primary school. A collaborative effort
to promote local fruits as well as to
rally the nation to appreciate (and
consume) locally crafted art. After
all, art is also one of the fruits of our
homeland.

14

Container Hotel is built from renew-
able-freight-containers, bringing the
value and concept of sustainabili-
ty into practicality. Inspired by the
graphics on shipping containers, we
created a bold and modern identi-
ty with a full set of visual language
based on the same grid system.

Kaiju is the first Thai–Japanese
fusion restaurant in Kuala
Lumpur. The name Kaiju is a
Japanese film genre that features
giant monsters, so we used a
Godzilla as the main logo and a
Thai Dragon as it's nemesis.

and many more...

15

Wokring environment

WORKING AREA studio
SAM NICK V
ANISSA

16

LUNCH
TEA TIME
MEETING
AREA

hello

FEI
SO

SAI

17

's online presence

You can find out more about the company’s
news and history through their website. In
addition, you can also get to know the designer
of the studio and contact them. They are more
active on Instagram, LIE will often post various
latest works and some funny & interesting
things happened in the studio.
https://wearenotlie.com
@wearenotlie

18

scope of work

In the beginning, I was assigned to work for some parts of the
projects running by LIE . Driv, the director of LIE advised on
my work and gave suggestions. Meanwhile, all my works was
arranged by Se Yin, the copywritter of LIE.
Throughout the internship, I tried a lot of styles and applied
to the project design. Initially, I was focused on designing
landing page and this was my first experience of webpage
design. After that, there were more and more projects coming
in. Advertising and branding were my main tasks and I felt
a bit challenging as some of the styles were something
that I have yet to try before I worked for LIE. I have designed
and created posters, flyers, banners, annual reports and
wayfinding design. Among all the designs, wayfinding was
the most difficult task for me to work on because I required
to find out the contents and the sizes of the clients’ products.
Although it was a hard task, Driv was willing to correct my
mistakes and gave me some practical references to improve
my work through some websites. I applied some of my
academic knowledges on all of my internship works and I
realised it is different between academic projects and current
company projects.
There was a great experience for me to join my colleagues on
site visit as well. We was required to observe the environment
of the buiding and had a brainstorm session over there
before we designed. I gave some suggestions to make the
session to be executed smoothly and generated better ideas
for our team.
Last but not least, Logo designs and youtube banners design
were my main tasks from my mid of internship till the end.
I was become more skillful and get used to design those
similar projects after been through all the projects of LIE.

19

project involveD

20

wIn this project, we required to design banners, flyers, icons
and wayfinding. In the beginning, we designed flyers for
Komune before we get to go their sites.
On the day of site visit, we took the temporary constructional
lift that was outside of the building which was quite
terrifying. When we reached the site, we started to look at the
surroundings and understand the structure of the building. It
helped us to clarify what the designs should be making and
created in order to fit in the whole structure and theme as
well.
Throughout this project, I learnt that design is full of
variables and it should not be limited to a certain design
but think out of a box is what the design work most needed.
Being more careful to check the completed designs was one
of the lessons that I had after this Komune project.

uuhoo

21

Designing landing page, banners, personas and presentation
slides were the main tasks for this company projects. This
was the first project task that I got from Se Yin.
CADS’ s design style was totally different from my initial
design style so that I have done a lot of research and visited
their company webiste to get more understandings about
their brand styles and meanings behind.
For this projects, there might have a sudden urgent request
from clients to amend on the design and to be completed
within a certain time frame. It made me to be better in terms
of time management and setting up a working schedule for
this project. Prioritizing what task to be done first before
others has made me to be more effective in this company
project and this may shorten the duration needed for me to
accomplish urgent tasks in the future.
About CADS
CADS were the first in ASEAN to deliver Harvard Business
School’s Executive Program – Competing in Business
Analytics and Big Data as well as first ever collaboration with
Data Incubator New York, to deliver Data Science Enablement
in Malaysia.

22

covid-19

This covid-19 really affect every single industry and most of
the people are working from home since the first MCO. Our
design industry is one of these work from home industries as
well.
Our company, LIE also being compliant to SOP and allowed
us to work from home every day after FMCO declaration. We
used to arrange and assign work to each other by texting in
our company whatsapp group. Se Yin, will also remind me
the deadline of every task and the task coming up next to be
submitted.
We have a meeting set on every friday via Google Meet to
discuss our process about tasks on hand and future progress
on a project. Driv normally shares his new design knowledge
to have us growing together and be better ones in this design
field.
For me, design industry doesn’t get affected in terms of
effectiveness and productivity since we do everything using
our own laptops. Work still goes on smoothly.

work from 23
home desk

reflection

Throughout the whole internship, I found that the knowldege
and skills learnt from the past semesters are really useful
that out of my expectations. These skills made me being able
to catch up the pace and perform the tasks given by Driv and
Se Yin. Typography was the skill that I used the most for my
internship project tasks. Other than that, computer graphic
and illustration were widely used on designing webpages,
flyers and banners for my clients.
Furthermore, I really appreciate my hirer, Driv who showed his
unselfishness to me by teaching me pratical knowledge and
skills to be applied on everything related to design.
From this internship, I have learnt a lot of things that I
never had chance to learn before. The working spirits and
attitude of my colleagues towards really inspired me a lot and
slowly I turned out to be the same type of person after their
inspirations. They made me to be more passionate towards
graphic design and can’t even stop to thank them once again
for offering me an internship position.
Accepting me as an intern in LIE was a big recognition to
myself and a great milestone has been achieved here. I
strongly believe what I have learned here in terms of design
skills and attitude will make me to be a better designer and
have more breakthroughs in my career.

24

03

25

daily log sheetsINTI Center of Art and Design
Name & Student I.D
ADS2888 Industry Placement LOG SHE
Lee Shu Zhen J19031273

Supervisor's Name Driv Loo

Company LIE Design & Art Direction

DAY, DATE AND WEEK MONDAY TU
() (

DETAILED DESCRIPTION OF DAILY TASKS:
PROJECT NAME
DUTIES
TASKS
ACHIEVED GOALS

26

INTI Center of Art and Design ADS2888 Industry Placement LOG SHEET
Name & Student I.D
Supervisor's Name Lee Shu Zhen J19031273
Company Driv Loo
LIE Design & Art Direction
DAY, DATE AND WEEK
MONDAY TUESDAY WEDNESDAY
() () ()

DETAILED DESCRIPTION OF DAILY TASKS: During t
PROJECT NAME internsh
DUTIES the CAD
TASKS their we
ACHIEVED GOALS page. I w
necessa
guide ab
Furtherm
the stud
annivers
pack LIE
[Lain-La
launchin

EET WEDNESDAY THURSDAY FRIDAY SUPERVISOR'S
() ( 2/04/21 ) VERIFICATION
UESDAY ( 1/04/21 )
)

During the first day of my Working on the first part of

internship, I was assigned the project which is

the CADS project to design 'training section'. I made

their website and module 3 options on this webpages

page. I was provided the as task requirement, as

necessary infromation and well as explored new

guide about the brand. websites for better design

Furthermore, today was improvement. The work

the studio's 10th was more focused on the

anniversary. I helped to overall layouts and ensured

pack LIE's Special edition the contents are easily

[Lain-Lain] zine before understand. WEEK 1

launching to public.

week 01

27

INTI Center of Art and Design ADS2888 Industry Placement LOG SHEET
Name & Student I.D
Supervisor's Name Lee Shu Zhen J19031273
Company Driv Loo
LIE Design & Art Direction
DAY, DATE AND WEEK
MONDAY TUESDAY WEDNESDAY
( 5/04/21 ) ( 6/04/21 ) ( 7/04/21 )

Continued working on Driv and I went through the Worked on mobile version Started
training section. Today's 3 options that I did.
work was focused on Simultaneously, Driv of the webpage and to second
design elements, selecting helped me to do some
photos to suit the content amendments and make sure user experience which w
and attempting on colour improvements. I continued
matching. By the end of to do adjustment after his between mobile version Landing
the day, I showed my feedback.
progress to my boss, Driv. and laptop version. was mo

the cour

feedbac

tried on

colours

categor

DETAILED DESCRIPTION OF DAILY TASKS:
PROJECT NAME
DUTIES
TASKS
ACHIEVED GOALS

HEET INTI Center of Art and Design ADS2888 Industry Placement LOG SH

Name & Student I.D Lee Shu Zhen J19031273
Supervisor's Name Driv Loo
Company LIE Design & Art Direction

TUESDAY WEDNESDAY ( TH8U/0R4S/2D1AYD)AY, DATE AND WEEK FRIDAY SUPERMVOISNODRAY'S T
6/04/21 ) ( 7/04/21 ) ( 9/04/21 ) V(ERIF1I2C/A0T4/I2O1N ) (1

went through the Worked on mobile version Started working on the Did some final touch up onSubmitted 3 design options Continued w
hat I did. of the webpage and to second part of the project
ously, Driv make sure user experience which was 'Learning Path training section before of training section. I did Learning P
to do some between mobile version Landing page'. The work next week's submission toamendments to change page. I was
nts and and laptop version. was more towards about
ents. I continued the course and previous client. In addition, Driv some details of the content new tasks i
tment after his feedback from the users. I
tried on lines, shapes and briefed me about another as client requested. homepage
colours to present and
categories the contents. upcoming project that was Komune fly

about a café branding. references

client to kno

want and ne

committed t

work.

DETAILED DESCRIPTION OF DAILY TASKS: WEEK 2
PROJECT NAME
DUTIES
TASKS
ACHIEVED GOALS

week 02

28

INTI Center of Art and Design ADS2888 Industry Placement LOG SHEET

Name & Student I.D Lee Shu Zhen J19031273
Supervisor's Name Driv Loo
Company LIE Design & Art Direction

THURSDAYDAY, DATE AND WEEK FRIDAY SVUE(PREIFRM1IVC2OI/AS0NT4OD/IR2OA1'YNS ) TUESDAY WEDNESDAY
( 8/04/21 ) ( 9/04/21 ) ( 13/04/21 ) ( 14/04/21 )

working on the Did some final touch up onSubmitted 3 design options Continued working on Started working on CADS Started
part of the project
was 'Learning Path training section before of training section. I did Learning Path Landing homepage revamp. Komun
g page'. The work
ore towards about next week's submission toamendments to change page. I was assigned 2 Client's demand was to was to f
rse and previous
ck from the users. I client. In addition, Driv some details of the content new tasks including CADS make the product informat
n lines, shapes and
to present and briefed me about another as client requested. homepage revamp and presented more seamlessly client in
ries the contents.
upcoming project that was Komune flyer. I study the through design. I assigned A4 size

about a café branding. references provided by to make a advertising languag

client to know what their poster for Mobile Tech, as compos

want and need before well as create a slogan. best pre

committed to the design Beside that, I also assigned flyer. Sh

work. to create instagram post options

WEEK 2 and edit photo for Lain- feedbac

DETAILED DESCRIPTION OF DAILY TASKS: Lain store on Shopee. on the la
PROJECT NAME
DUTIES some tip
TASKS
ACHIEVED GOALS concept

HEET

TUESDAY WEDNESDAY THURSDAY FRIDAY SUPERVISOR'S
13/04/21 ) ( 14/04/21 ) ( 15/04/21 ) ( 16/04/21 ) VERIFICATION

working on Started working on CADS Started working on Continued making changes
Path Landing
s assigned 2 homepage revamp. Komune flyer, my task to Komune flyer. I was
including CADS
e revamp and Client's demand was to was to fit in all the relevant misunderstood the client's
yer. I study the
make the product information provided by the request to have dual
provided by
ow what their presented more seamlessly client in to a front and back language at the same time,
eed before
to the design through design. I assigned A4 size layout with dual not separate chinese and

to make a advertising language. I tried a few english into front and back

poster for Mobile Tech, as compositions to make the page. So I did a big

well as create a slogan. best presentation by the changes on the layout and

Beside that, I also assigned flyer. Showed a few added more interesting

to create instagram post options to Driv for photos to promote the

and edit photo for Lain- feedback. He commented place. WEEK 3

Lain store on Shopee. on the layout and gave me

some tips on better design

concept.

week 03

29

INTI Center of Art and Design ADS2888 Industry Placement LOG SHEET
Name & Student I.D
Supervisor's Name Lee Shu Zhen J19031273
Company Driv Loo
LIE Design & Art Direction
DAY, DATE AND WEEK
MONDAY TUESDAY WEDNESDAY Continu
DETAILED DESCRIPTION OF DAILY TASKS: ( 19/04/21 ) ( 20/04/21 ) ( 21/04/21 ) to Komu
PROJECT NAME and Hse
DUTIES Continued work on Showed Driv the CADS Started working on logo's the cafe
TASKS Komune flyer and did homepage revamp and did sketches, and did some and sha
ACHIEVED GOALS some final adjustment on some final touch up before research to get a better
CADS homepage revamp next week submission. I idea on creating Rubique
before next week was assigned to make a and Acceltic logo.
submission to client. quick logo adjustment for
Rubique and Acceltic from
CADS. Besides, i created
logo for this two subtitle
that associated with CADS
logo. Apart from this, I did
some sketches for cafe
branding.

HEET INTI Center of Art and Design ADS2888 Industry Placement LOG SH

Name & Student I.D Lee Shu Zhen J19031273
Supervisor's Name Driv Loo
Company LIE Design & Art Direction

TUESDAY WEDNESDAY THURSDAYDAY, DATE AND WEEK FRIDAY SVUE(PREIFRM2IVC6OI/AS0NTO4DI/RO2A1'NYS ) T
20/04/21 ) ( 21/04/21 ) ( 22/04/21 ) ( 23/04/21 ) (2

riv the CADS Started working on logo's Continued making changes Joined the Komune Started work on CADS Showed Dr
revamp and did sketches, and did some
touch up before research to get a better to Komune flyer. Me, Driv project's site visitation acceltic and rubiqe logo Rubiqe logo
submission. I idea on creating Rubique and Hsean dicussed about section to understand the design. Did some research options. Th
ned to make a and Acceltic logo. the cafe branding project design requirement and and created a moodboard making cha
adjustment for generate ideas on the for these logo design to get and rubiqe
nd Acceltic from and share our idea. ground with Driv and Se better inspiration and
sides, i created
s two subtitle Yin. Whereafter, I did last design direction.
ated with CADS
from this, I did modification and showed to
ches for cafe
Driv about the Komune

flyer then submit to Se Yin.

DETAILED DESCRIPTION OF DAILY TASKS: WEEK 4
PROJECT NAME
DUTIES
TASKS
ACHIEVED GOALS

week 04

30

INTI Center of Art and Design ADS2888 Industry Placement LOG SHEET

Name & Student I.D Lee Shu Zhen J19031273
Supervisor's Name Driv Loo
Company LIE Design & Art Direction

( TH2U2/R0S4/D2A1YDA) Y, DATE AND WEEK FRIDAY SUPERMVOISNODRA'YS TUESDAY WEDNESDAY
( 23/04/21 ) VE( RIF2IC6/A0T4I/O21N ) ( 27/04/21 ) ( 28/04/21 )

ued making changes Joined the Komune Started work on CADS Showed Driv Acceltic and Submit a few options of Public h
Rubiqe logo design acceltic and rubiqe. Started
une flyer. Me, Driv project's site visitation acceltic and rubiqe logo options. Then continued working on Mobile Tech
ean dicussed about section to understand the design. Did some research making changes to acceltic poster.
e branding project design requirement and and created a moodboard and rubiqe logo design.
generate ideas on the for these logo design to get
are our idea. ground with Driv and Se better inspiration and

Yin. Whereafter, I did last design direction.

modification and showed to

Driv about the Komune

flyer then submit to Se Yin.

DETAILED DESCRIPTION OF DAILY TASKS: WEEK 4
PROJECT NAME
DUTIES
TASKS
ACHIEVED GOALS

HEET

TUESDAY WEDNESDAY THURSDAY FRIDAY SUPERVISOR'S
27/04/21 ) ( 28/04/21 ) ( 29/04/21 ) ( 30/04/21 ) VERIFICATION

riv Acceltic and Submit a few options of Public holiday. Continued work on Mobile
o design acceltic and rubiqe. Started Tech poster. Client
hen continued working on Mobile Tech requested a few more
anges to acceltic poster. option for acceltic and
logo design. rubiqe logo. Beside that,
SeYin and Driv explain with
me about Komune Living
way finding design, in order
that i can start brainstorm
and start work on this next
week.

WEEK 5

week 05

31

INTI Center of Art and Design ADS2888 Industry Placement LOG SHEET
Name & Student I.D
Supervisor's Name Lee Shu Zhen J19031273
Company Driv Loo
LIE Design & Art Direction
DAY, DATE AND WEEK
MONDAY TUESDAY WEDNESDAY
( 3/05/21 ) ( 4/05/21 ) ( 5/05/21 )

Working on few more Showed Driv Acceltic and Continued making changes Continu
option for Acceltic and Rubiqe logo design
Rubiqe logo. options.Beside, I did some on tactical factsheet Komune
final touch up of CADS
Homepage revamp. amendment. After many

advice by Driv, I have

learned and improve about

my layout design and

design detail.

DETAILED DESCRIPTION OF DAILY TASKS:
PROJECT NAME
DUTIES
TASKS
ACHIEVED GOALS

HEET INTI Center of Art and Design ADS2888 Industry Placement LOG SH

Name & Student I.D Lee Shu Zhen J19031273
Supervisor's Name Driv Loo
Company LIE Design & Art Direction

TUESDAY WEDNESDAY ( TH6U/0R5S/2D1AYD)AY, DATE AND WEEK FRIDAY SUPERMVOISNODRA'YS T
4/05/21 ) ( 5/05/21 ) ( 7/05/21 ) VE( RIF1IC0/A0T5I/O21N ) (1

riv Acceltic and Continued making changes Continued work on Continued work on Working on Komune Showed Dri
o design Komune LW wayfinding. Tratical Flyer and did final poster and
side, I did some on tactical factsheet Komune LW wayfinding. touch up for Mobile Tech Then contin
up of CADS poster. changes to
revamp. amendment. After many

advice by Driv, I have

learned and improve about

my layout design and

design detail.

DETAILED DESCRIPTION OF DAILY TASKS: WEEK 6
PROJECT NAME
DUTIES
TASKS
ACHIEVED GOALS

week 06

32

INTI Center of Art and Design ADS2888 Industry Placement LOG SHEET

Name & Student I.D Lee Shu Zhen J19031273
Supervisor's Name Driv Loo
Company LIE Design & Art Direction

THURSDAY FRIDAY SUPERMVOISNODRA'YS TUESDAY WEDNESDAY
( 6/05/21 D)AY, DATE AND WEEK ( 7/05/21 ) VE( RIF1IC0/A0T5I/O21N ) ( 11/05/21 ) ( 12/05/21 )

ued work on Continued work on Working on Komune Showed Driv Mobile Tech Submited options of CADS Public h
e LW wayfinding. Komune LW wayfinding. Tratical Flyer and did final poster and submit to client. landing page. Started
touch up for Mobile Tech Then continued making working on LAIN-LAIN
poster. changes to Komune Flyer. store images. SeYin
briefed me about another
tasks which is CADS cert
and Komune banner.

DETAILED DESCRIPTION OF DAILY TASKS: WEEK 6
PROJECT NAME
DUTIES
TASKS
ACHIEVED GOALS

HEET

TUESDAY WEDNESDAY THURSDAY FRIDAY ) SUPERVISOR'S
11/05/21 ) ( 12/05/21 ) ( 13/05/21 ) ( 14/05/21 VERIFICATION

iv Mobile Tech Submited options of CADS Public holiday. Public holiday.
submit to client. landing page. Started
nued making working on LAIN-LAIN
Komune Flyer. store images. SeYin
briefed me about another
tasks which is CADS cert
and Komune banner.

WEEK 7

week 07

33

INTI Center of Art and Design ADS2888 Industry Placement LOG SHEET
Name & Student I.D
Supervisor's Name Lee Shu Zhen J19031273
Company Driv Loo
LIE Design & Art Direction
DAY, DATE AND WEEK
MONDAY TUESDAY WEDNESDAY
DETAILED DESCRIPTION OF DAILY TASKS: ( 17/05/21 ) ( 18/05/21 ) ( 19/05/21 )
PROJECT NAME
DUTIES Working on Lain-lain store Started working on FYI...We started work from Continu
TASKS images. it's been a while
ACHIEVED GOALS since I did photo editing Komune banner, my task home since the pandemic Report.
therefore I went through a
lot of editing video. This was to design a minimalist getting worse. Started send us
project enhance my photo
editing skills. After that, I banner and circle grapic working on Techfast regradin
was assigned the Techfast
project to design their element with relevant Annual report. This was my flyer,thu
Annual Report.
information provided by the first time design annual amendm

client. I tried a few report, so Driv taught me improve

compositions to make the lot of skills InDesign which feedbac

best presentation by the makes my works easier. At

banner. Then, showed a the beginning, I put all the

few options to Driv for content into Indesign. After,

feedback, and pass it to I started with the content

client. Whereafter, Driv layout. (I have learn about

brief me about the Techfast charater style and

Annual Report. paragraph style through

todat's task)

HEET INTI Center of Art and Design ADS2888 Industry Placement LOG SHEET

Name & Student I.D Lee Shu Zhen J19031273
Supervisor's Name Driv Loo
Company LIE Design & Art Direction

TUESDAY WEDNESDAY DAY, DATE AND WEEK THURSDAY ( 2(F1R/0ID5M2/A24OY1/0N5D/2A)1Y ) SVUEPREIFRIVCIASTO(IRO'NST2U5/E0S5D/2A1Y )
18/05/21 ) ( 19/05/21 ) ( 20/05/21 )
CoInwtinauseadswsiogrnkeindgaonneTwFtask Started working on CADS
rking on FYI...We started work from Continued with TF Annual annfruoaml rCepAoDrtS. Ttooddaeys'sign 6 module landing page. I Public
taspke, rIswoinllabsebdaesseigonnththeeme. made 3 options on this
anner, my task home since the pandemic Report. Besides, client graCpohnintintuhedawnnourkailnrgepoonrtT. F webpages as task
requirement and did some
ign a minimalist getting worse. Started send us some feedback annual report. I redesigned research to make it looks
the chart in their previos better from the previos
d circle grapic working on Techfast regrading the Komune report and showed Driv website.
and client about my
th relevant Annual report. This was my flyer,thus I did some progress.

provided by the first time design annual amendments and

d a few report, so Driv taught me improvements base on the

ns to make the lot of skills InDesign which feedback.

ntation by the makes my works easier. At

en, showed a the beginning, I put all the

s to Driv for content into Indesign. After,

and pass it to I started with the content WEEK 8

reafter, Driv layout. (I have learn about
DETAILED DESCRIPTION OF DAILY TASKS:
bout the Techfast charater style and PROJECT NAME

port. paragraph style througTDhAUSTKIESS

todat's task) ACHIEVED GOALS

week 08

34

INTI Center of Art and Design ADS2888 Industry Placement LOG SHEET

Name & Student I.D Lee Shu Zhen J19031273
Supervisor's Name Driv Loo
Company LIE Design & Art Direction

( TH2U0/R0S5/D2A1DYAY), DATE AND WEEK FRIDAY SUPEMROVNISDOARY'S TUESDAY WEDNESDAY
( 21/05/21 ) V( ERI2F4IC/0A5T/2IO1 N ) ( 25/05/21 ) ( 26/05/21 )

ued with TF Annual Continued working on TF I was assigned a new task Started working on CADS Public holiday. Did som
Besides, client annual report. Today's from CADS to design 6 module landing page. I Techfast
task, I will be design the personas base on theme. made 3 options on this base on
s some feedback graph in the annual reportC. ontinued working on TF webpages as task Driv, and
ng the Komune requirement and did some
us I did some annual report. I redesigned research to make it looks
ments and better from the previos
ements base on the the chart in their previos website.
ck.
report and showed Driv

and client about my

progress.

DETAILED DESCRIPTION OF DAILY TASKS: WEEK 8
PROJECT NAME
DUTIES
TASKS
ACHIEVED GOALS

WEDNESDAY THURSDAY FRIDAY SATURDAY SUPERVISOR'S
( 26/05/21 ) ( 27/05/21 ) ( 28/05/21 ) ( 29/05/21 ) VERIFICATION

c holiday. Did some touch up for Weekly group meeting with Client send in some
Techfast annual report my boss and colleagues. amendments. I did
base on the feedback from We discuss our work in changes on some details
Driv, and send it to client. progress and coming of the content as client
project. Then I continued requested.
on Module landing page. I
tried a few layout and
position. and Driv gave me
some tips on better design
concept.

WEEK 9

week 09

35

INTI Center of Art and Design ADS2888 Industry Placement LOG SHEET
Name & Student I.D
Supervisor's Name Lee Shu Zhen J19031273
Company Driv Loo
LIE Design & Art Direction
DAY, DATE AND WEEK
MONDAY TUESDAY WEDNESDAY Start wit
DETAILED DESCRIPTION OF DAILY TASKS: ( 31/05/21 ) ( 1/06/21 ) ( 2/06/21 ) slide an
PROJECT NAME infograo
DUTIES Continued making final Continued working on Did some touch up for
TASKS changes for Tech Fast CADS Cert. CADS Cert and submit to
ACHIEVED GOALS Annual Report. Start client. SeYin brief about
working on CADS Cert. changes for CADS Rubiqe
Beside that, I was and Acceltic logo.
assigned a new task from
DR Salgo company to
beautiful thier investor's
presentation slide by
simplifying the info with
infographic, icon and etc.

OG SHEET INTI Center of Art and Design ADS2888 Industry Placement LOG

TUESDAY Name & Student I.D Lee Shu Zhen J19031273
( 1/06/21 ) Supervisor's Name Driv Loo
Company LIE Design & Art Direction
nued working on
S Cert. WEDNESDAY ( THURSDAY D) AY, DATE AND WEEK FRIDAY SUPERVISOMRO'SNDAY
( 2/06/21 ) 3/06/21 ( 4/06/21 ) VERIFIC( ATI7O/N06/21 )

Did some touch up for Start with DR.Salgo PPT Continued with DR.Salgo Public Holiday Started
CADS Cert and submit to for CAD
client. SeYin brief about slide and create ppt slide. I was assigned researc
changes for CADS Rubiqe vector
and Acceltic logo. infograohic. with another new task from webpa
charac
Kanger Medical look cu
So this
International to design the task fo
differen
branding for the company differen
style. A
new product ( colorful finalize
Persen
medical face mask ).

DETAILED DESCRIPTION OF DAILY TASKS: WEEK 10
PROJECT NAME
DUTIES
TASKS
ACHIEVED GOALS

week 10

36

INTI Center of Art and Design ADS2888 Industry Placement LOG SHEET

Name & Student I.D Lee Shu Zhen J19031273
Supervisor's Name Driv Loo
Company LIE Design & Art Direction

( THURSDAY D) AY, DATE AND WEEK FRIDAY SUPERVISOMRO'SNDAY TUESDAY WEDNESDAY
3/06/21 ( 4/06/21 ) VERIFIC(ATIO7/N06/21 ) ( 8/06/21 ) ( 9/06/21 )

th DR.Salgo PPT Continued with DR.Salgo Public Holiday Started creating personas I drew the personas on my Started

nd create ppt slide. I was assigned for CADS. I did some Ipad yesterday and show Komune

ohic. with another new task from research on how to create them to Driv. After received breakdo

Kanger Medical vector for education comment from Driv, I start Komune

International to design the webpage, because vectorlize the personas in is selling

branding for the company characters I create usually Illustrator. Soon afterwards, images

new product ( colorful look cute and not serious. I worked on Rubiqe and banners

medical face mask ). So this is a challenging Acceltic logo design. On

task for me to create today, I submit both project

different style totally to client.

WEEK 10 different from my usual

style. Apart from this, I also

DETAILED DESCRIPTION OF DAILY TASKS: finalize DR.Salgo
PROJECT NAME
DUTIES Persentation slide.
TASKS
ACHIEVED GOALS

G SHEET

TUESDAY WEDNESDAY THURSDAY FRIDAY SUPERVISOR'S
( 8/06/21 ) ( 9/06/21 ) ( 10/06/21 ) ( 11/06/21 ) VERIFICATION

d creating personas I drew the personas on my Started working on 3 new I received amendment for
DS. I did some Ipad yesterday and show Komune Banner to clearly Komune flyer which to
ch on how to create them to Driv. After received breakdown and show what make a big changes on the
for education comment from Driv, I start Komune Living & Wellness front page to show that 3
age, because vectorlize the personas in is selling. Client provided category ( Wellness Hub,
cters I create usually Illustrator. Soon afterwards, images and text for the Co-Living and Senior care).
ute and not serious. I worked on Rubiqe and banners. After that, I started working
s is a challenging Acceltic logo design. On on Kanger face mask. Me,
or me to create today, I submit both project Driv and Seyin discuss
nt style totally to client. about the brand name for
nt from my usual the name and send a few
Apart from this, I also option to client. Then I start WEEK 11
e DR.Salgo doing research to created a
ntation slide. moodboard for the brand.

week 11

37

INTI Center of Art and Design ADS2888 Industry Placement LOG SHEET
Name & Student I.D
Supervisor's Name Lee Shu Zhen J19031273
Company Driv Loo
LIE Design & Art Direction
DAY, DATE AND WEEK
MONDAY TUESDAY WEDNESDAY
DETAILED DESCRIPTION OF DAILY TASKS: ( 14/06/21 ) ( 15/06/21 ) ( 16/06/21 )
PROJECT NAME
DUTIES Started working on CADS Continued making changes Client approve on the first 3 I was as
TASKS DDO presentation slide. on Komune flyer
ACHIEVED GOALS This task is to redesign the amendment, and passed pages of CADS DDO slide, assigne
slide and turn them into file to Driv.
automade report. I have to thence I continued with rest to create
done the first 3 pages and
send it to client today. of the pages. clickable

Learning

CADS, C

banner a

Driv pas

that i ne

catalog

this proj

G SHEET INTI Center of Art and Design ADS2888 Industry Placement LOG

Name & Student I.D Lee Shu Zhen J19031273
Supervisor's Name Driv Loo
Company LIE Design & Art Direction

TUESDAY WEDNESDAY ( TH1U7/R0S6/D2A1YDA)Y, DATE AND WEEK FRIDAY SUPERVISMOORN'SDAY
( 15/06/21 ) ( 16/06/21 ) ( 18/06/21 ) VERIF(ICAT2I1O/0N6/21 )

nued making changes Client approve on the first 3 I was assigned I was Started on draft for CADS I received amendment for Continu
pages of CADS DDO slide, assigned with 4 new task certification and learning CADS DDO slide. MU cat
mune flyer
path banner. Showed DrivContinued making changes
dment, and passed thence I continued with rest to create a certification
clickable banner for CADS, some options for feedbacko.n DDO slide, then started
Driv. of the pages. Learning path banner for Sent in 3 options for each working on UR-MU

CADS, CADS youtube banner to SeYin for client catalog. I did some
research on some museum
banner and URMU catalog. feedback.
catalogto make it looks
Driv passed me all the file
better and get more ideas
that i need for URMU
before start designing.
catalog and brief me about

this project. WEEK 12

DETAILED DESCRIPTION OF DAILY TASKS:
PROJECT NAME
DUTIES
TASKS
ACHIEVED GOALS

week 12

38

INTI Center of Art and Design ADS2888 Industry Placement LOG SHEET

Name & Student I.D Lee Shu Zhen J19031273
Supervisor's Name Driv Loo
Company LIE Design & Art Direction

( TH1U7/R0S6/D2A1YDA) Y, DATE AND WEEK FRIDAY SUPERVISOMRO'NSDAY TUESDAY WEDNESDAY
( 18/06/21 ) VERIFI(CAT2IO1/N06/21 ) ( 22/06/21 ) ( 23/06/21 )

ssigned I was Started on draft for CADS I received amendment for Continued working on UR- Continued work on UR-MU Driv com
catalog. Beside that, SeYin banner,
ed with 4 new task certification and learning CADS DDO slide. MU catalog. emailed me amendment for a few m
e a certification path banner. Showed Driv Continued making changes CADS Banner to add in BM created
words in the banner, then submit t
e banner for CADS, some options for feedbacko. n DDO slide, then started send it to SeYin and Driv.
g path banner for Sent in 3 options for each working on UR-MU
CADS youtube banner to SeYin for client catalog. I did some

and URMU catalog. feedback. research on some museum

ssed me all the file catalogto make it looks

eed for URMU better and get more ideas

and brief me about before start designing.

ject. WEEK 12

DETAILED DESCRIPTION OF DAILY TASKS:
PROJECT NAME
DUTIES
TASKS
ACHIEVED GOALS

G SHEET

TUESDAY WEDNESDAY THURSDAY FRIDAY SUPERVISOR'S
( 22/06/21 ) ( 23/06/21 ) ( 24/06/21 ) ( 25/06/21 ) VERIFICATION

ued working on UR- Continued work on UR-MU Driv commented on CADS Continued working on UR-
talog. catalog. Beside that, SeYin banner, he suggested me MU catalog, and send my
emailed me amendment for a few more layout. I work in progress to Driv.
CADS Banner to add in BM created a few options and
words in the banner, then submit them to SeYin.
send it to SeYin and Driv.

WEEK 13

week 13

39

INTI Center of Art and Design ADS2888 Industry Placement LOG SHEET
Name & Student I.D
Supervisor's Name Lee Shu Zhen J19031273
Company Driv Loo
LIE Design & Art Direction
DAY, DATE AND WEEK
MONDAY TUESDAY WEDNESDAY
( 28/06/21 ) ( 29/06/21 ) ( 30/06/21 ) I receive
Komune
Driv assigned a quick task Continued working on Driv commented on UR- did som
to prepare FA for Komune Komune level indicator and MU catalog and give me fine-tun
Living and Wellness's level send it to SeYin. some examples. Hereafter, After I s
indicator and redesign I continued working on it. the ame
pylon to a simpler and submit t
elegant version. I created a the day.
few options for pylon and
share it to Driv.

DETAILED DESCRIPTION OF DAILY TASKS:
PROJECT NAME
DUTIES
TASKS
ACHIEVED GOALS

G SHEET INTI Center of Art and Design ADS2888 Industry Placement LOG

Name & Student I.D Lee Shu Zhen J19031273
Supervisor's Name Driv Loo
Company LIE Design & Art Direction

TUESDAY WEDNESDAY ( TH1U/0R7S/2D1AYDA)Y, DATE AND WEEK FRIDAY SUPERVISMOORN'SDAY
( 29/06/21 ) ( 30/06/21 ) ( 2/07/21 ) VERIF(ICA5T/I0O7N/21 )

ued working on Driv commented on UR- I received amendmen for Continued working on URC- ontinued working on Continu
e level indicator and MU catalog and give me MU Cat
to SeYin. some examples. Hereafter, Komune level indicator to MU catalog. Beside that, ICADS Youtube banner. I assigne
I continued working on it. task. Fir
did some small changes, started working on the created a few options and researc
for Kom
fine-tune number 9 and 15. research for CADS show it to Driv. He another
CADS Y
After I started working on Youtube banner. Client suggested to change some Second
Busines
the amendment, and provide us 3 style for theirfonts. After some changes, Data Dr
Last but
submit them by the end of Youtube banner. They I submit them to SeYin. Medical
request
the day. requested 2 options for logo.

each style. By next week

we have to sumbit first

style to them which is WEEK 14

futuristic and robotic style.

DETAILED DESCRIPTION OF DAILY TASKS:
PROJECT NAME
DUTIES
TASKS
ACHIEVED GOALS

week 14

40

INTI Center of Art and Design ADS2888 Industry Placement LOG SHEET

Name & Student I.D Lee Shu Zhen J19031273
Supervisor's Name Driv Loo
Company LIE Design & Art Direction

THURSDAY FRIDAY SUPERVISMOORN'SDAY TUESDAY WEDNESDAY
( 1/07/21 DA)Y, DATE AND WEEK ( 2/07/21 ) VERIF(ICAT5/I0O7N/21 ) ( 6/07/21 ) ( 7/07/21 )

ed amendmen for Continued working on URC- ontinued working on Continued working on UR- Send UR-MU catalog to Start wo
e level indicator to MU catalog. Beside that, ICADS Youtube banner. I MU Catalog. I was Driv. Subsequently, started sketch f
me small changes, started working on the created a few options and assigned with some new working on research for Internat
ne number 9 and 15. research for CADS Kanger Medical urgent r
show it to Driv. He task. First is to do more International logo design to redes
started working on Youtube banner. Client suggested to change some research on Pylon material and letterhead. then pro
endment, and provide us 3 style for theirfonts. After some changes, for Komune. Second, and PN

them by the end of Youtube banner. They I submit them to SeYin. another style option for
y. requested 2 options for
CADS Youtube banner.
each style. By next week
Second style will be
we have to sumbit first
Business/ Formal look with
style to them which is
WEEK 14 Data Driven Organiaztion.
futuristic and robotic style.
Last but not least, Kanger

DETAILED DESCRIPTION OF DAILY TASKS: Medical International
PROJECT NAME requested us to design a
DUTIES logo.
TASKS
ACHIEVED GOALS

G SHEET

TUESDAY WEDNESDAY THURSDAY FRIDAY SUPERVISOR'S
( 6/07/21 ) ( 7/07/21 ) ( 8/07/21 ) ( 9/07/21 ) VERIFICATION

ued working on UR- Send UR-MU catalog to Start working on logo Continued working on KMI
talog. I was Driv. Subsequently, started sketch for Kanger Medical logo. Beside that, I started
ed with some new working on research for International. Recived a working on the research for
rst is to do more Kanger Medical urgent request from CADS CADS Youtube banner.
ch on Pylon material International logo design to redesign a cert in AI
mune. Second, and letterhead. then provide them a AI file
r style option for and PNG file.
Youtube banner.
d style will be WEEK 15
ss/ Formal look with
riven Organiaztion.
t not least, Kanger
l International
ted us to design a

week 15

41

INTI Center of Art and Design ADS2888 Industry Placement LOG SHEET
Name & Student I.D
Supervisor's Name Lee Shu Zhen J19031273
Company Driv Loo
LIE Design & Art Direction
DAY, DATE AND WEEK
MONDAY TUESDAY WEDNESDAY
( 12/07/21 ) ( 13/07/21 ) ( 14/07/21 )

Finalize Komune Level Working on CADS's July Continued working on Start wo
of CADS
Indicators and client DDO report slide and send Kanger logo and Second
formal lo
requested more options for it to SeYin. Other than that, letterhead. I created two driven o
up with
Komune pylon. Besides, I prepare final artwork for logo options and show sketch.

there's another task from Komune banner. them to Driv.

Komune which is to design

self check-in Kiosk.

DETAILED DESCRIPTION OF DAILY TASKS:
PROJECT NAME
DUTIES
TASKS
ACHIEVED GOALS

G SHEET

TUESDAY WEDNESDAY THURSDAY FRIDAY SUPERVISOR'S
( 13/07/21 ) ( 14/07/21 ) ( 15/07/21 ) ( 16/07/21 ) VERIFICATION

g on CADS's July Continued working on Start working second style Started working on digital
of CADS Youtube banner. draft for CADS Youtube
port slide and send Kanger logo and Second style is business / banner.
formal look with data
Yin. Other than that, letterhead. I created two driven organization. I start
up with some research and
re final artwork for logo options and show sketch.

e banner. them to Driv.

WEEK 16

week 16

42

THURSDAY FRIDAY SUPERVISOR'S
( 15/07/21 ) ( 16/07/21 ) VERIFICATION

orking second style Started working on digital
S Youtube banner. draft for CADS Youtube
style is business / banner.
ook with data
organization. I start
some research and

WEEK 16

Selected project
documentaries

43

CADS

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SENIOR CARE • 参与每日或每星期的社区活动
Care for your health & wellbeing * Add-on RM120 nett Upgrade to Two Bedroom Studio • 专属使用共享设施和健身设施
养生中心 • 共享生活 • 乐龄护理 关心 您 的 健 康;重 拾 最 佳 身心 状 态 * 10% OFF group bookings (5 rooms or more) • 提供长者生活计划咨询和观房服务
* 附加RM120 nett 升级到Two Bedroom Studio (347 sqft)
Stay for the short or long term * 团购预定可享有10%折扣(5间房间或更多) * Add-on RM890 nett Upgrade to Two Bedroom Studio
适合长宿与短宿 * 附加RM890 nett 升级到Two Bedroom Studio (347 sqft)

Begin your senior living journey Senior assisted living and nursing care packages available Terms Apply 必须符合条规
提供乐龄协助式生活配套与护理服务配套
迈上更精彩的晚年生活

CONTACT & M. 017 688 6860 BUKIT IKEA MY TOWN
BOOKINGS E. [email protected] BINTANG JLN CHERAS
www.komunewellness.com JLN SUNGAI BESI SUNWAY
立即询问详情 PUDU JLN MRR2VELOCITY
JLN LOKE YEW
MIHARJA H H
PROPOSED CHERAS PANTAI HOSPITAL
BANDAR CHERAS REHABILITATION
MALAYSIA JLN TASIK PERMAISURI 1 HOSPITAL CHERAS
CHERAS
MID VALLEY SALAK CHERAS TAMAN H HUKM LEISURE MALL
SELATAN TASIK BANDAR
PERMAISURI TAMANJLN CHERAS
TUN RAZAK CONNAUGHT

BANDAR
TUN RAZAK

LEBUHRAYA HUBUNGAN TIMUR-BARAT UCSI
BANDAR

TASIK SELATAN

DESA PETALING

Herbal medicine prepared by TCM specialists Be surrounded by nature everyday Live in the heart of a 99-acre park Komune Living & Wellness
由传统中药师精心调配的草药 投入大自然的怀抱 生活在99英亩的翠绿公园中 No.21 Jalan Tasik Permaisuri 2, Bandar Tun Razak, 56000 Kuala Lumpur

BANNER SENIOR CARE PENJAGAAN
SENIOR
Diuruskan bersama oleh IOA dan CARE Concierge

Malaysia’s largest Senior Care facility
with over 300 senior living units and
24/7 caregiver assistance

Pusat penjagaan senior terbesar di Malaysia dengan lebih 300 bilik
penginapan khas, serta perkhidmatan penjagaan senior 24 jam

HIDUP DAN KESEJAHTERAAN FOR MORE www.komunewellness.com
INFORMATION
Untuk maklumat lanjut 017 688 6860

CO-LIVING HOTEL BERKONSEP WELLNESS HUB HAB
KOMUNITI KESIHATAN

Over 550 private studios, co-living Over 65,000 sqft of Medical, TCM and
facilities and engaging activities for Wellness Specialists to care for your
community-focused living health and well-being

Lebih 550 bilik penginapan, kemudahan dan ruang komuniti, Lebih 65,000 kaki persegi kemudahan kesihatan dan perubatan
serta aktiviti-aktiviti untuk kehidupan berkomuniti untuk menjaga kesihatan dan kesejahteraan anda

HIDUP DAN KESEJAHTERAAN FOR MORE www.komunewellness.com HIDUP DAN KESEJAHTERAAN FOR MORE www.komunewellness.com
INFORMATION INFORMATION
46 Untuk maklumat lanjut 017 688 6860 Untuk maklumat lanjut 017 688 6860

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0895827999

Ki007, 14 Guava Way
Halls Head,
Mandura WA 6210

CATALOG

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LEE SHU ZHEN J19031273

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