WF pitch book_blog

Title here

Walden FarmsTem ipid qui temperchil incturio. Iliquatur? Pitch book

Odit, quas nem hiliandelent landerro ma pos dusciendita voloremos eatiasp iendiam nusamus

mpoasxdimusucsiennodssituasvdoilaovremnios siseraetsiatospqiueinudtiaumt endaeptas sit am et as dolupta coribus voluptis pa

innuvsealmigeunsdmitalxaibmoursandoitsvsuens ditaiuvmenfiasciseruemstovoqluuiptasit excearu mquatin ressum rerunt dolupta

cuotruetiuemnd,aceups,taqsuesitrearmfeertovaistdaolilsudpotalucpotriiobsuasndictem lit a se exersped modipsa ndignamet labo.

Ovoflfuicpiti,scupasciinisvietlliagceinpdsaitnltaebpolraabdoirtaveesnodliotiruamtur autatest veligen iscillu ptasit, ommolorrum conesti

nfaccteartuibmuvsdoalunptthaasritioerxecseta, riduqmuqiautaetinnisresussnutm.

Urerr?uAnctedaotliuapetnaocnosreeqiuumi b, ecurist,ioquiuesr. erferovit

Taliibsudsorleuipctaitoiasaqnudi iocftfeicmatliitsaimseuseexet restp, oedffictatem ut adictem eratus, ut voloribeatis as dolorem

mquoidiqpusaisnedvieglneasme qeut ildabioon. Ocofnfisceitr,cchuiscciiaismiteum ipsuntendem. Senimod eum aut alitemos aspe quas

lidaceinpissai ntveelpitlabqouriaceonsoseloqruaitautreapuotsaatensttfvaeccliugsenobita quid quatiatia explantur se volestia des nia

iscillu ptasit, ommolorrum conesti nctatib

usdant hariorest, id quiate nis sunt.

Ur? Aceatiae nonsequi beritio ius.

Tibus reicatia qui officat isimus et et,

offictatem ut adictem eratus, ut voloribeatis

as dolorem quid quis evelese quidion conserc

Table of Contents

Plan
Style Guide
Logo
Photography
Advertisement
Conclusion

Plan

This repackaging is a wonderful new step for Walden Farms. The goal for Walden Farms was to transform the old
and loudly designed product to a simple, healthy, sophisticated look. Walden Farms is known for having delicious
zero-calorie salad dressings. Being a healthy substance, this package redesign was about focusing on the overall
look and feel of the company.

The front of the old bottle has 5 different fonts. The flavor is even bigger and draws more attention than the actual
company name. The contrast is off and the labeling around the text is very busy. The new bottle design completes
the Walden Farms healthy and tasty look.

Walden Farms already has a reputation of being delicious, but there is a lack in the advertising and the simplicity
of the packaging. Walking down any dressing isle in a grocery store, Walden Farms is too easy to be glanced
over. With new commercial work displaying the redesign and with new packaging, the simplicity will jump out at
customers and sell itself.

Style Guide

Colors Fonts

#a11d03 Logo/title font:

Chipotle Ranch -Edwardian Script ITC [negative warp arc of
30 percent) (37pt with 44.4pt leading)
#cd436f
Flavor text:
Raspberry Vinaigrette
Lato regular (22pt with 22pt leading)
#715f8e
Zero calories text:
Classic Italian
Lato regular (12pt with 14.4pt leading)

Fl. Oz text:

Lato regular (7pt with 8.4 leading)

Back label description:

Lato regular (6pt with 7.2pt leading)

Logo

The Walden Farms logo can be set straight Walden Farms
to any banner, flyer, or advertisement. Given
the curve to the new glass bottle, only for the 12 FL.OZ (335 ml) RVainsapibgerrertyte
bottle should there be a negative warp arc 0 calories
curve of 30 percent to allow the curvature of
the title to flow with the bottle.

The title should be center-aligned at the top
of the new labels. All flavors will have the
same hex value color code of the outside
boarder color and will be placed in the bottom
right corner of each label.

Each flavor icon (fruit/vegetables) will be first
center-aligned and then off-centered to the
left to allow more space.

Photography



Advertisement

This advertisement is the ending still of a
video. After seeing a beautiful salad prepared
with fresh vegetables and lettuce, the plate
will brought over to a table and set down to
eat. The dressing will be poured in a beautiful,
silky, slow fashion over the salad. The bottle is
set down and the focus is drawn to the bottle
and its label with the food slightly blurry.

“Eat good. Eat healthy” is what we are letting
people know about Walden Farms. We
are delicious, we are healthy, we have zero
calories and great flavors.

In With The New

Walden Farms has a name for itself with
great tasting zero-calorie dressings, but
the name can be bigger. This new campaign
will effectively portray the healthy yet
delicious side of Walden Farms and draw in
new customers with a sleek new bottle and
packaging. The look is there, and soon, the
customers will be too.

Contents created by