CPJ ATSe-compressed

Creative
Process
Journal

Davina Limawan ATS
DM3G 2022
F19DM0624



ATS 2022 Foreword

The Creative Process Journal for this semester in
the final year is meant to serve as both a reflection
in process and documentation of thoughts and
progress of both dissertation and studio projects,
because of the high connectivity in the nature of
both parts that would not make sense without the
presence of each other: which is why this version
of the CPJ is meant to include for processes and

feedbacks for both the dissertation module as
well as the studio module. The format of this
Creative Process Journal follows a chronological
order, in which it is intended to be read from start
to finish, sequentially. It will begin with the chosen
brief researches, followed by case studies, trial
and errors, then processes and feedbacks, and
finally the end results.

3

ATS Brief

Get people motivated to
do their daily lesson.

1 2

Background Target Audience
Learning a language is a commitment; Anyone around the world who is interested
the hardest part about learning is staying in learning a language. The focus is existing
motivated. In most cases life events get in the users. The brief is about bringing old users
way, routines change, and some slowly fall out back into the fold and integrating Duolingo
of the habit of doing their daily language lesson. into their daily lives.

3 4

Challenge Key Takeaway
Develop an idea that gets people back into the 1. Get People Talking, show idea in the
daily habit of learning a language and keeps
them there. most buzz-worthy way to catch people’s
attention
2. Create a big, innovative, and scary ideas
3. Keep it fun, they aim to continuously and
humorously keep learning fun
4. Partner up with new media channels,
or hacking/using new technology to get
people to do their lesson

4 CPJ

Week 1

The final semester begun with showing Ties That Bind!
lecturers our chosen briefs and our return
brief. I was in torn between Netflix and Learn daily phrases with native speaker
Duolingo, both briefs catch my attention the A weekly videos where people can watch
most but are also very tricky; it requires a lot of native speakers teaching slang and daily
thinking and researches. Upon considerations, phrases in different languages. For example, a
I decided to go with Duolingo. My first rough Malay makcik, who owns a food stall teaching
ideas was to localize the brief. We all know malay. The purpose behind this idea is to
that Singapore is a melting pot of ethnics, teach language audience in a fun way while
from Chinese, Malay, Indians, Eurasians, and also learning different races’ cultures and
a sprinkle of people from other decent. heritage.

However, most people don’t really Ties That Bind
understand each other language. According When we speak to locals in their language,
to CNN, speaking languages give us power they’ll be surprised and it also can strengthens
to communicate, besides it eliminates the connection between the people hence
the boundaries to open up to strangers. Ties That Bind.
Conversation can flow better when we can
speak in other’s native languages. The best
way to learn language is to talk to native and
live in the environment. People learn language
by interacting with local, we pick up phrases
from our daily interactions.

ATS 2022 5

Brand Research

A look into Duolingo’s brand identity and Within their website, they mention their
their strategies. Through this research, I pro’s and selling point of their brand
learnt about their way and techniques to that attract new users and maintain the
grasp users’ attention. loyalty of old ones, In doing so they are
showcasing their credibility that influence
learners.

experts involved = credible source to
learn from = gained user’s trust

Everyone can
Duolingo.

Duolingo is very active on Instagram. They The brand uses random areas to comment
upload posts, stories, and hold live sessions on, to further talk about their general
frequently. attitude toward achieving multiple goals.
This page also maintains their visual language
and keeps the users updated with the next big CPJ
thing happening.

6

Free. Fun. Marketing through interactive videos that talk about
Effective. real life challenges for a person to “start” learning a
language and how Duolingo is acting upon those
to help. Free, Fun, and Effective. These keywords
reflect the overall approach of the brand and how
that help one’s day to life.

When user subscribe to their email, newsletter,
and turn on reminders. They will send some quirky,
motivating, and passive-agrassive messages to get
them back to practicing everyday.

Duo Con
Duo Con is Duolingo’s annual free learner
conference with talks from leaders
in language and people behinde the
application. It consists of new feature
breakdowns and other upcoming
language learning features.

ATS 2022 7

Visual Research

Duolingo has their own typeface: Feather
Bold. This quirky typeface goes with the logo
as well as the overall developed style of the
brand. Some of the ascenders and decenders
are inspired by their image of Duo; which
makes the entire font look more dynamic.

Their color palette consists of multiple bright
colors that is applied to the characters and as
backgrounds. The bright colors bring life to
their character and keep the users engaged.
Contrasting colors are used in the characters
and they are mood specific.
(e.g. green for envy, blue for sorrow, etc)

The character Duo is the iconic image that
Duolingo uses. The owl, “Duo” represents the
symbol of knowledge, and over the years it
has developed into cute emoji-like form. The
different expressions add to the dynamic
visual language and help the users connect
with the logo as a friend.

The dynamic poses and interaction also present
in the other diverse range of characters.
They have a wide range of diverse characters
from differents part of the worlds, representing
different cultures.

8 CPJ

Competitor Research

1. Paid app 1. Paid app, various pricing options
2. Limited range of languages 2. Personalized lesson plan
3. Their promotion page often 3. The app allows user to choose from

glitches and takes too long to load dozens of different languages and
4. Often has subscribtion problems build a curriculum plan that best
fits their learning style
and users end up losing progress 4. Sometimes repetitive lessons.
5. Not much visuals, interaction gets 5. Limited instruction or explanations

boring and for users

1. Paid app 1. Free for basic, paid for premium
2. Offers only 14 languages 2. Limited pronunciation, reading,
3. The interface is simple and
and listening comprehension
does not have many engaging exercises
interactions or character and logo 3. Limited range of languages
to relate to 4. Interaction with native speakers
4. Initially it was not free at all, but 5. Topic-based lessons to help user
now it is free in United States learn vocabulary and increase their
5. Have to subscribe for lifetime to conversational skills gradually
keep the lessons, once expired
user lose all the data

ATS 2022 9

Case Study 1

Cultura Obscura

Instagram page

Cultura Obscura is a miniseries by Kinetic that
features a lesser-known local languages as well
as the rich stories behind them. These languages
are rare and endangered. Thus Kinetic wants
to feature the lesser-known communities and
shows people their contribution to Singapore’s
exciting cultural and gastronomic landscapes.
Through the miniseries, Local minority
communities show the history of their culture,
including daily phrases and traditional food
names. This miniseries inspired me to also make
a platform where local hawker owners can share
their heritage and language through videos, it’s
such a fun way to learn a culture. On other hand,
people can also pick up local phrases and simple
sayings by watching the videos.

The millennial brother-sister duo at
Ming Chung Restaurant, teach names
of Henghua traditional dishes

10 CPJ

ATS 2022 Feedbacks

The feedback that I had gotten from Jovan were
to find interest value and explore more on other
big ideas. The idea I have was okay but it’s not
big and innovative enough to attract audience.
The learning lesson here is also to not always
be too quick to be affirmative about processes,
but to look of it as a continual progression and
incremental work that gets better each time
you look at it.

Reflection

After the first round of open critique session,
I decided to do more reasearch on Duolingo,
knowing the detailed of the briefs and having
established an earlier system of working in
semester one had allowed for a smoother
transition of working styles and formats
this semester. It definitely will speed up the
working process and time allocation to the
tasks at hand.

11

Research 1

Challenges Facing
Non-Native English Speakers

Key Fact Causes of Language Barriers
Research by Robertson, Line, Jones, 1. Different in Accent, often times people
and Thomas (2000), concluded that
the difficulties and challenges faced by speak differently and, at times, do not
international students are far-reaching. understand each other
Due to language difficulties, the majority of 2. Phrases and Idioms, some phrases and
international students has low self-esteem idioms are used commonly in spoken
and are feeling uncomfortable, or even English only, not in writing. As a result,
afraid, to speak up during classes as they students with little expose to these
fear of not being understood or laughed at. phrases and idioms would find them
particularly
What are the barriers? 3. Structure of English, In some languages,
1. International students with language there are suffixes which cannot always
be converted into English. This has made
barriers don’t have a strong ability to communication in English very difficult
express themselves for international students
2. Difficulty in adjusting academically to the 4. Slang, Many of these words are not
new environment, thus having a negative defined in the dictionary and their
effect on the international student’s usages are limited to small regions. Thus,
ability to receive an effective education it is very likely that international students
3. International students with language are not exposed to these words. As a
barriers tend to make friendships only result, the students have to struggle to
with students from the same origin comprehend the context and meaning of
4. Majority of international students will these words
suffer from a lack of self-confidence
which is crucial when learning a new
language

“Confidence in speaking a second
language occurs when one is not
ashamed to communicate while
making mistakes.”

Clément & Bourhis, 1996

12 CPJ

Case Study 2

Why Tinder is Addictive?

The convenience and immediate gratification Tinder is actually posing a real threat to their
of the ever popular dating app Tinder has social and psychological development. Much
swept the world over the past 6 years, and like other social media platforms, the same
for some is breeding a new type of addiction. problem persists. The poisen of immidiate
Social psychologist Jeanette Purviswrote her gratificaton. It conditions your brain to be
dissertation on sexual conflict on Tinder. impatient.

“Tinder’s interface is perfectly The question is, how do we make Duolingo
constructed to encourage this addictive like Tinder and other social media
rapid swiping. Since users platforms like Instagram and Tiktok?
don’t know which swipe
will bring the “reward” of a FOMO (Fear Of Missing Out) is one of the best
match, Tinder uses a variable tools to drive the users to open the app again
ratio reward schedule, which and again and make it addictive. The app has
means that potential matches to contains elements the user doesn’t want to
will be randomly dispersed.” miss and thus, it will bring a good mobile app
engagement.
Our brains are wired to seek pleasure and
avoid pain. Tinder feeds this addiction with For example in Snapchat, people only have 24
brutal efficacy. That’s why it’s so addictive. hours to view the snap from their friends. So,
It’s easy and immediate ego feeding. no one wants to miss any update, especially
from their friends. Hence, they keep coming
back to the app.

ATS 2022 13

Return Brief

Talk Like a Local!

Key fact Aim
In 2019, there were over 6 million 1. To get international students around 17-
international students, up from 2 million in
2000. The US (with 976,853 international 22 years old to download and incorporate
students), Australia (509,160 students), Duolingo to their lives
and the UK (489,019 students) were the 2. To help international students learn
most popular destinations, receiving 33% of new language, slang, and adapt to new
international students. environment
3. Connect international students with local
Problem people
While studying abroad can be fun and
rewarding; there’s no denying that adjusting Action
to a new place, culture, even a new language 1. Adapt to new environment while having
can be tough. These international students
are left alone in a new environment; fun learning new custom and language
problems like loneliness and homesick can 2. Make friends with locals or other
easily arise, especially when they have
trouble communicating in new language and international students through the app
adapting with new culture.
Reward and Support
Target If I am an international student moving into
International students, around 17-22 years a new country,
old. A fun and easy going person, who just Instead of isolating myself from the new
moved to a new country, wants to make environment,
friend with locals, learn their custom and I will utilize my Duolingo app,
language. Because it’s fun, helps me communicate
better, and I can even make friends through
“An international student is the app!!
likely to be misled by ‘Give me a
ring,’ for example, especially if
‘Call me’ is more accurate and
appropriate”

Wang, 2002

14 CPJ

Taxonomy

The World is
Yours To Explore

Brand Experience Learn local lingo and make friends through the app
Archetype Explorer
Consumers International students, Gen-Z
Sound Fresh, Fun, Exciting
Look and Feel Bold and eye-catching
Social Issues International students face so many obstacles when learning
English as their second language

ATS 2022 15

Presentation Deck

Design solution draft for presentation in class. The point is to present the “Big Ideas” to the class and
align some doubts that I had with regards to my ideas. The content inside is not final, it might change
after consultation sessions with the lecturers.

16 CPJ

ATS 2022 Feedbacks

I had the courage to pick myself up and
presented voluntarily at the end of the session.
I thought it helped align and make specific
some of the doubts that I had with regards to
my project; questions posed were clarified and
updated in my design brief. Rachel gave some
comments regarding my ideas, she said the
idea is okay, it’s just people still use Duolingo
as utility not because it’s fun and addicting. The
challenge is to make it addicting. Think abot
what can I do to make people keep coming
back for more,

Reflection

I was also speaking to Jovan to see if there
could be improvements made to the key
visuals that I had done earlier last weekend.
Jovan was okay with international students as
my target audience. He wanted me to explore
more on the missing element to convince
people that Duolingo is worth a try. I felt that
the consultation would be the last time to help
peers who may be struggling with their ideas,
as well as my own chances to consult for help
with regards to my own work and design.

17

Concept Ideation

In this phase upon completion of the
research, I went ahead and started to create
iterartions based on understanding of the
topic. Furthermore, I worked on creating
wireframe for the app design.

User Flow Learn slang, idioms, phrases

Home Screen

Profile

Find Friends Match Chat Meet up

Scan QR Code

Communicate with Locals

Process Wireframing Prototyping Design Thinking

Research

User Flow

18 CPJ

First Draft

Home Page Learn slang and phrases on Profile Page
Learn slang and phrases sentences, turn on the voiceover See points and streak on this

on this page to hear the pronounciation page, find friends through
the find friends tab

See profiles of other international If the user matched, they can chat
students, swipe right if you are over, learn about the language, city,
interested with the person and even explore the city together

ATS 2022 19

First Draft

To communicate with locals,
user can learn about the dishes by
learning about the ingredients.

There will be QR codes spreaded
over the city, in public places to
help user communicate with locals.

20 CPJ

ATS 2022 Feedbacks

I was speaking to Rachel to see if there could
be improvements made to the key visuals
that I had done earlier last weekend. Rachel
mentioned that the design look too “kiddish”
for my target audience. I decided to redo my
app design to suit my target audience.

Reflection

I need to look at the look and feel of the
deliverables as well as possible layouts
that the deliverables. Jovan has also noted
that it is important to keep him updated on
processes, especially when the alternate week
consultations puts more authority on our
individualism and independence. Always come
prepared with sketches or ideas, move on to
refining sketches and always start with the
most important outcome.

21

Return Brief Updated

Duonited

Key fact Aim
In 2019, there were over 6 million 1. To get international students around 17-
international students, up from 2 million in
2000. The US (with 976,853 international 22 years old to download and incorporate
students), Australia (509,160 students), Duolingo to their lives
and the UK (489,019 students) were the 2. To help international students learn
most popular destinations, receiving 33% of new language, slang, and adapt to new
international students. environment
3. Connect international students with local
Problem people
While studying abroad can be fun and
rewarding; there’s no denying that adjusting Action
to a new place, culture, even a new language 1. Adapt to new environment while having
can be tough. These international students
are left alone in a new environment; fun learning new custom and language
problems like loneliness and homesick can 2. Make friends with locals or other
easily arise, especially when they have
trouble communicating in new language and international students through the app
adapting with new culture.
Reward and Support
Target If I am an international student moving into
International students, around 17-22 years a new country,
old. A fun and easy going person, who just Instead of isolating myself from the new
moved to a new country, wants to make environment,
friend with locals, learn their custom and I will utilize my Duolingo app,
language. Because it’s fun, helps me communicate
better, and I can even make friends through
“An international student is the app!!
likely to be misled by ‘Give me a
ring,’ for example, especially if
‘Call me’ is more accurate and
appropriate”

Wang, 2002

22 CPJ

Taxonomy Updated

Brand Experience Learn local lingo and make friends through the app
Archetype Explorer
Consumers International students, Gen-Z
Sound Fresh, Fun, Exciting
Look and Feel Bold and eye-catching
Social Issues International students face so many obstacles when learning
English as their second language

ATS 2022 23

Stylesheet I am using multiple fonts for the design, it
Aa Aa make the overall design looks more fun and
Aa Aa attractive. Especially because I am using the
groovy modern font. I found out that a lot of
my friends aroung the age group attracted to
these kind of fonts

The color palette consists of multiple bright
colors combined with black bacground.
The bright colors keep the users engaged
combined with black background to tone it
down, so it is still pleasant to the eyes,

Instead of using illustration, I chose to go with
shapes, combining shape and color. It is simple
but also fun at the same time.

24 CPJ

ATS 2022 Feedbacks

Rachel was quite shock when I show the
wireframe and even though I have a different
perspective, I understand her point of view. I
am quite lost as to how to feel about the whole
situation is ongoing since there is literally no
time left to fix this up. I will try my best to
present my ideas and perhaps go with one of
the ui design, either the tinder ideas or the qr
codes on the next term.

Reflection

I’ve had a consultation with Rachel, and as I’m
writing this, I feel the exact same emotions
as I had felt during the session: that perhaps
it wasn’t very connected between all the
features. It felt like there was suddenly a huge
crack in the core of my project, that I had to fix
in order to keep this going. However there is no
time left to fix this up, I tried to make a rationale
and hoping I can fix this up on term 2

25

Second Draft

The update ui design has the same content, the different is only the style that suits gen-z/younger
audience. I tried to use the groovy font and colorful color palette, to catch the attention.

26 CPJ

Second Draft

Update

One thing Jovan commented on my ui design
was the menu icon was a bit different from
the rest of the ui design, it’s too “normal”
compared to the rest. I decided to use the
shapes for the icon to match the ui design,

Here is the updated menu icon, it looks more
cohesive with the design and has the fun,
groovy feeling.

ATS 2022 27

QR Codes

To help international students interact with locals
there will be QR codes all over public places, This
way, they will be more confident to interact with
locals, knowing they have help from the app.
28 CPJ

Case Video Storyboard

everyone wants until....
to study abroad reason abc

videos of so what am I
international supposed to do??
students

Introducing A mobile app...
Duonited

screen record QR codes
of the app

ATS 2022 29



Return Brief Term 2

Duonited

Key fact Aim
In 2019, there were over 6 million 1. To get international students around 17-
international students, up from 2 million in
2000. The US (with 976,853 international 22 years old to download and incorporate
students), Australia (509,160 students), Duolingo to their lives
and the UK (489,019 students) were the 2. To help international students learn
most popular destinations, receiving 33% of new language, slang, and adapt to new
international students. environment
3. Connect international students with local
Problem people and other international students
While studying abroad can be fun and 4. Raise awareness about culture diversity
rewarding; there’s no denying that adjusting and learn about each other cultures
to a new place, culture, even a new language
can be tough. These international students Action
are left alone in a new environment; 1. Adapt to new environment while having
problems like loneliness and homesick can
easily arise, especially when they have fun learning new custom and language
trouble communicating in new language and 2. Make friends with locals or other
adapting with new culture.
international students through the app
Target
International students, around 17-22 years Reward and Support
old. A fun and easy going person, who just If I am an international student moving into
moved to a new country, wants to make a new country,
friend with locals, learn their custom and Instead of isolating myself from the new
language. environment,
I will utilize my Duolingo app,
“Eventually, once these Because it’s fun, helps me communicate
international students begin to better, and I can even make friends through
the app!!

make friends with local students,
it would motivate international
students to become more
personally involved in learning a
new culture, vice-versa.”

Robertson, 2000

ATS 2022 31

Research 1

Social Influences on
Language Learning

Learning a second language is a long and “A social environment directly
complicated process that involves all aspects affects language development.
of a language such as lexicon, grammar, Interaction is crucial in
reading, writing speaking etc. In this process, developing social and language
some language learners are, not surprisingly, skill. When talking and
more successful than others depending on conversations are decreased in
many factors. the home and surroundings,
language development may
However there are some crucial factors decrease as well.”
influencing the success in language learning.
In the current study, some of the central Norton, 2001
concepts of sociocultural theory were
investigated to determine their influences on Conclusion
the language learning process. In conclusion, the role of social interaction in
language learning has, thus far, been widely
These concepts include peer interaction overlooked, partly because of technical
and feedback, private speech, and self- constraints posed by interactive settings in
efficacy. Twenty participants’ answers to imaging studies. Furthermore, studies on
the questions in the interviews related with language learning in adults should further
the sociocultural factors in question were explore the powerful impact of social
analyzed to obtain an overall picture of their interaction. This necessity comes from at
ideas and thoughts based on their language least four lines of research: first, language use
learning experiences. intended as communication is an interactive
phenomenon, relying on the ability of the
partners to infer the others’ mental states and
to coordinate with each other in successful
turn-taking.

32 CPJ

Research 2

How Game Can Support
Language Learning

In recent years, there has been a much Some additional benefits from learning
research to show that students learn better through gaming:
when the intention or objective of the lesson
is clear to them. In short, they understand 1. Games could make language lessons
what they’re supposed to be learning and less threatening, as their concern about
why and, when taking it to the next level, getting form wrong was reduced and so
can assess their own learning and be actively their production greater.
involved in planning their next steps.
2. Students learn more than just the
Students learn more than just the language language of the lesson when playing
of the lesson when playing a game, they a game, they may learn instructional
may learn instructional language through language through discussion or rules and
discussion or rules and sometimes sometimes negotiation skills and a lesson
negotiation skills and a lesson in cultural in cultural differences too
differences too! Students can form a greater
variety of emotional connections with 3. Students can form a greater variety of
language through playing games. emotional connections with language
through playing games. E.g acting out a
Lengeling and Malarcher (1997) took the list word or seeing another student do so, or
of potential benefits of games: remembering a clue for a word.

1. Games lower the affective filter.
2. They encourage creative and

spontaneous use of language.
3. They promote communicative

competence.
4. Games are both motivating and fun.

ATS 2022 33

Case Study 1
Elevate App

Elevate Labs is a app that has a mission to
improve people’s minds. Through the app they
created an innovative, personalized meditation
experience that helps people improve their
stress, sleep, and more. Through the app users
can improve their reading, writing, speaking,
math, and memory skills by playing more than
40+ games. It is customizeable, user can focus
and choose between 3 and 5 games per-day.

The game contain 5 levels that need
to be done everyday to collect streaks.
Each level has a different theme, which
are reading, writing, speaking, memory,
math, and memory. The games is fun
and addictive because it pushes user to
think fast before the times is out.

34 CPJ

Case Study 2
Tandem

Tandem is a plaform to find language How It Works
exchange partner who shares our interests 1. Join the community
and has similar language goals. Tandem was
launched in 2015 by three friends on a mission Download the application for free
to connect the world through languages 2. Find a partner

User will be shown members from all over the Once you set up your profile, search partner
world who speak the language(s) they want to by language, location, interests, and more,
learn and who want to learn the language(s) 3. Start partner
they speak. User will then be able to reach Pick any way to talk: text, voice note, audio,
out to other members of the community and or video call. In app correction keep the
start their language exchange. conversation flowing

ATS 2022 35

Case Study 3

Trivia Royale

TriviaRoyale is a quiz game for many people at
the same time. Each player sees the exact same
question but only the first player to answer
correctly gets points. The game is a chat, after
they type their answer and hit send. If their
guess was correct, the round ends and they get
points awarded. This game is a good example of
multiplayer game, especially the way it connects
strangers in game, users can add the other player
after they finish the game and chat with them.

User can play as much or as little as they
like. Be it a 5 minute break at work or
an hour of intense quizzing, everything
goes. Collect points to rank higher in the
leaderboards.

36 CPJ

Case Study 4
HelloTalk

HelloTalk connects users with native speakers The interface is really responsive and has
to chat with for free. Native speakers teach a lot of cool features like bookmarking your
you their language, while you teach them favourite messages. You get to read lots
yours. Chat with language partners via text, of posts written by different people with
voice messages, voice calls, video calls, and different backgrounds. I’m surprised at how
even doodles! friendly people are and how they genuinely
are interested in learning and meeting new
The interface is packed with innovative friends.
tools to make it fun and effortless to learn
a new language. Users can chat with
individual members, or join group chats for a
collaborative learning experience. Users can
search for language exchange partners by
native language, city, distance from you, and
more. Whether it’s across the world or across
town, you’ll instantly find suitable partners to
begin a conversation with.

ATS 2022 37

Concept Ideation

In previous term, I made a feature where user
can meet friends through the application.
While in this term, I want to upgrade the app
even further to a platform, where they can
play game with people they have matched.
Before moving on to the design, I created the
user flow of the application.

User Flow Learn slang, idioms, phrases

Home Screen

Profile

Custom your own quiz

Find friends This user flow is a continuation from the
Match previous term. Focusing on term 2 purpose,
which is gamifying the application.

Do the match’s quiz

Unlock the profile

Become mutual, appear in leaderboards

Do Multiplayer game

38 CPJ

ATS 2022 Feedbacks

I told Rachel my first idea, of what I want to
make on Term 2. I am still not sure how I am
going to execute it but I know I want to make
a game. either it’s online or offline. Rachel
suggested to look for AR map journey and
make a storyline and mission. It can be talking
to several people, different quests. She also
recommend me to look through similar game
app such as Elevate.

Reflection

After the first round of open critique session,
I decided to do more reasearch on multiplayer
game, knowing the detailed of the briefs
and having established an earlier system
of working in term one had allowed for a
smoother transition of working styles and
formats this term. It definitely will speed up
the working process and time allocation to the
tasks at hand.

39

App Design

The homepage is what the users
will see when they first login into
the app and create their account. It
is a basic guidance of the contents
of the app, as well as giving them
the freedom to choose which part
of the app the want to go to first.

The game page will let the users
learn chosen language, in this
section users can learn not only
basic language, but also local lingo,
phrases, etc. Earn points in this
section to have higher rank and
compete with friends.

40 CPJ

App Design

This section of the app lets the users
filter the friends that will be shown
in the app. From the gender, age,
languages, and to put bio/short
introduction about themselves.

In this section of the app, users can
choose the questions they want
to show in their “quiz”. as well as
topics they interested about. There
are 5 main sections in this to cover
all the parts to introduce themselves
to their matches.

ATS 2022 41

App Design

The “Find Friends” page will let
the users choose people they are
interested in learning language
together with, this is based on the
friends filter they applied. They can
see the language they are speaking
and want to learn,

After they matched with the person,
users need to complete all levels of
quiz the person has created about
themselves and their interests.
These quiz are personal and
created based on the categories in
the application.

42 CPJ

App Design

Here is how the quiz look like, users
need to translate certain sentences
and words to the match’s native
language. The purpose of this
section is also to get to know the
person better.

ATS 2022 Once users finish all 5 levels they
will unlock the match’s profile and it
will appear on their friend list. After
this, they can compete with each
other in Duolingo games.

43

App Design

This section of the app where
users can compete with each other
through Duolingo game to reach the
highest rank in the leaderboard.
44 CPJ

App Design

The town is a leaderboard for the game, compete with friends in the app. Bigger/taller building
means higher rank. In order to have a higher rank users need to win games from other players.
This layout of the leaderboard makes the overall look more fitted to the target audience, as it
is less formal and more playful.

Beginner Intermediate Advanced Experienced
ATS 2022 45

Advertising

The design for the advertisement has a bright
colour scheme to it, making the vibe of the page
itself more lively. I also played around with the
pattern that segments the title and the contents
for the landing page. This layout makes the
overall look more fitted to the target audience,
as it is less formal and more playful.

The advertisement for the application, it will be
in places in common traffic for students such as
subway and bus stop.

46 CPJ

ATS 2022 Feedbacks

The pages are all very easy to follow and is
getting there with the contents and the design.
The colours are also very uniformed and there
is a clear colour scheme in every page. Next
thing to start working on is the prototyping of
the app and creating a simple case video on
how the app works and how each page will be
used by the users. Just a simple demo to help
others understand how the app works.

Reflection

I need to work on the aesthetics of the app
and make sure to design all the pages from the
wireframe. Remove any unnecessary pages as
it can get quite confusing for the user in the
long run and also think about how I want to
present it to the audience walking by.

47

Case Video Storyboard

This storyboard is a continuation of the Term 1 case video, which will be focus more of the
gamification of the app. The style will be based on the design solution.

find your language screen record
partner and of the app

practice together

and now you
can play together
with your partner!

game app design

leaderboard leaderboard
visual visual (level)

title
closing

48 CPJ

ATS 2022 Feedbacks

I told Rachel my first idea, of what I want to
make on Term 2. I am still not sure how I am
going to execute it but I know I want to make
a game. either it’s online or offline. Rachel
suggested to look for AR map journey and
make a storyline and mission. It can be talking
to several people, different quests. She also
recommend me to look through similar game
app such as Elevate.

Reflection

After the first round of open critique session,
I decided to do more reasearch on multiplayer
game, knowing the detailed of the briefs
and having established an earlier system
of working in term one had allowed for a
smoother transition of working styles and
formats this term. It definitely will speed up
the working process and time allocation to the
tasks at hand.

49