Orloff_2015

A TUFTS COMMUNICATIONS FINE JE WELRY PUBLICATION

MAGAZINE

Refresh, Restyle, Redesign
Healthcare Tech Revolution
Style Secrets of
European Women
David Yurman:
Signature Scintillation
The Boulders Resort:
Arizona’s Hidden Eden

AUTUMN/HOLIDAY 2015 • ISSUE 2

Give our kids every W
chance to get better.

PUT YOUR MONEY
WHERE THE
MIRACLES ARE.

JENNIFER LOPEZ
ACTRESS, MUSICIAN,
TV PERSONALITY, MOM

Like all moms, I’m always concerned about my children’s well-being. But sometimes they get sick. Sometimes they get hurt.
That’s why I’m so grateful we have children’s hospitals. If any child needs a miracle, they’ll do everything in their power to
make one happen. Please join me in giving sick and injured children every chance to get better. Put Your Money Where the
Miracles Are. Give to your Children’s Miracle Network Hospital.

Children’s Miracle Network Hospitals® raises funds and awareness for 170 member hospitals that provide 32 million treatments each year to kids
across the U.S. and Canada. Donations stay local, fundiing critical treatments, pediatric medical equipment and charitable care. Find out why
children’s hospitals need community support and find your member hospital at CMNHospitals.org and facebook.com/CMNHospitals.

CMNHospitals.org Give Today

to Valley Children’s Hospital

ORLOFF JEWELERS MAGAZINE • AUTUMN/HOLIDAY 2015

W Warmest regards from all of us at Orloff Jewelers. This year will mark our 60th year in business, our Diamond Jubilee, and for that we thank
you. Your support has allowed us to be Fresno’s Family Owned Jewelry Store for three generations and we have been blessed to help countless
families find the perfect gift for their most important occasions. Nothing pleases us more than when a child that we have seen grow up comes
into the store because their parents recommended us. We have seen a lot of that this year and it is with heart filled thanks that you have allowed
us to be your family jeweler for generations.
We have been celebrating our Diamond Jubilee with on-going contests and fun promotions. We invite you to stop by the store to sign up for
our latest contest and see our special offers.
For 60 years, Orloff Jewelers has had a track record of providing our customers the best in quality, service and selection, and this year was no
exception. In celebration of our Diamond Jubilee we hand selected new fine jewelry and timepiece designers to Fresno including Marco Bicego,
Michele Watches, Gabriel & Co. New York, Lashbrook, LaFonn, JudeFrances and more. These designers are the definition of couture jewelry
with renowned designs and craftsmanship. They also have extraordinary stories and a passion for jewelry that you can see in their work. If you
have not seen these new lines, or heard their unique stories, please come by and a take a look.
We also re-designed our website and added thousands of products including millions of dollars of loose certified AGS and GIA diamonds. You
can also fill out a Wish List and learn about the history of the Orloff Diamond. We are excited that this technology has allowed us to enhance
our services in new and innovative ways.
In addition to our new lines of fine jewelry, we have enriched the ‘experience’ of shopping at Orloff Jewelers. For our clients who want to
design their own jewelry we have the CounterSketch Studio, the latest technology for jewelry design. You can literally sit down with one of our
Jewelry Consultants and create your own engagement ring or fine jewelry piece using the latest 3-D design technology. Creating your own jewelry
is not only romantic and sentimental, it’s easy, fun and a one-of-a-kind experience. In addition to engagement rings, CounterSketch, is also an
excellent way to redesign dated jewelry, or re-create an heirloom piece that you can wear every day.
Designing your own jewelry is only one of the many experiences that sets Orloff Jewelers apart. We are committed to providing the best over
the counter service and this year we have hired additional Jewelry Consultants and Managers with more than 40 years combined experience.
After a statewide search we are pleased to welcome our new Store Manager, Kirk Gentry, to Fresno. Gentry hails from Michigan, has 30 years of
experience in the jewelry industry, and has the right mix of customer service and jewelry expertise to help our guests find the perfect gift.
In closing, we want our guests to enjoy the experience of shopping at Orloff Jewelers as much as the jewelry and it’s what motivates us every
day to be your jeweler of choice. We look forward to seeing you again soon.
With gratitude,
James and Mary Ann Orloff

770 W. SHAW AVENUE #101 • FRESNO, CALIFORNIA 93704
(559) 221-6622 • ORLOFFJEWELERS.COM

contents O R L O F F J E W E L E R S M A G A Z I N E • I S S U E 2

3 Welcome 18 Hot Trend: Pearls 38 Family Foundations ­
20 European Style Secrets
6 Orloff Jewelers Events 24 Designer Hoops 41 Refresh, Restyle, Redesign
8 Signature Scintillation 26 The Boulders Spa Resort
10 Get the Look 32 Watchmaking Wonders 45 Healthcare Tech Revolution
14 Fancy Diamonds 47 The Midnight Special
16 Hot Trend: Gold 36 Gin Is In 49 A Band for Every Man

10 20 41

Todd Tufts • Editor in Chief/Publisher/Creative Director

Carol Besler • Assistant Editorial Director Vence Vida • Production Manager/Designer Kyle Boyer • Art Director

Stephen Lewis • Assistant Copy Editor Larry Stuart • Designer Ron Saltiel/RSP Media • Select Jewelry Photography

Prices are subject to change. Please contact the store for current pricing and availability.

Orloff Jewelers Magazine is published by Tufts Communications, 1201 E. 5th Street, Suite 1009 • Anderson, IN 46012
T: 765-608-3081 • E: [email protected] • © 2015, Tufts Communications. All rights reserved. Printed in the USA.

marcobicego.com

store happenings

EVENTS

WITH ORLOFF JEWELERS THIS PAST YEAR

David Yurman Holiday Party

CEO of Valley Children’s Hospital
Todd Suntrapak and Tammy Suntrapak

On November 6, 2014, David Yurman, America’s premier Danielle Parnagian and Armen Bacon
jewelry and timepiece designer, hosted an event at Orloff Jewelers Kimberly, Rachel, and Cookie Goldring
benefiting Valley Children’s Hospital.
  The event showcased the many new introductions from renowned
designer David Yurman, as well as an enhanced selection of his classic
collections. In addition to donating a portion of sales from the evening
to Valley Children’s Hospital, Orloff Jewelers gave away a David
Yurman timepiece as a prize to one lucky winner out of the first
100 participants. All of the participants received a commemorative
Sterling Silver giraffe pendant as a gift for their donation.

Kathy Horstmann Huebert and Robert Huebert

]6 O R L O F F J E W E L E R S M A G A Z I N E

Fresno’s Premier Floral Provider

SPECIALIZING IN

UNIQUE FLORAL ARTISTRY
AND

EVENT PLANNING FOR ALL OCCASIONS

Located in the Bullard Fair Shopping Center on the northeast corner of Bullard and West
1760 W. Bullard Ave. • Fresno, California • 559-431-2278

designer spotlight

Signature Scintillation

David Yurman’s Albion collection brings out the beauty of unique gemstones
The Albion, first introduced in 1994, is one of David Yurman’s most
recognizable designs. Albion is a celebration of the beauty of cushion-shaped
gemstones with the signature checkerboard faceting that creates a greater play of
color and light. Now, David Yurman unveils a refined new iteration of the Albion,
with softer, more sensual edges and a setting that holds the stone closer to the skin.
The colored gemstones are backed with sterling silver for enhanced brilliance, and
diamonds are set in a mosaic pattern, creating a scintillating sparkle.
  David Yurman’s wife, Sybil, once told him she wanted a bracelet that told time.
This was the starting point for a timepiece collection that combines signature
David Yurman design elements with exceptional technology and craftsmanship.
Now, playing on the new look of the Albion Collection, David Yurman is
introducing a watch that truly combines timekeeping with jewelry. The watch
dial is square with rounded corners, taking its inspiration from the collection’s
recognizable cushion-shaped gemstones. The linked bracelet makes the design
perfect for pairing with a stack of David Yurman bracelets.
David Yurman, one of America’s leading jewelry designers, has become an icon
of American style. A former sculptor, David began to design jewelry more than 30
years ago, developing his passion into a global business. His signature pieces have
become legends in jewelry design.

]8 O R L O F F J E W E L E R S M A G A Z I N E

Albion stud earrings, with gold
domes and white diamonds in
sterling silver.

The Albion elongated cushion
bracelet, with prasiolite and white
diamonds in sterling silver.

[O R L O F F J E W E L E R S M A G A Z I N E 9

menswear fall/winter by LESLIE C. SMITH

America, with the world following right behind, is back in business again, and it feels

mighty good. It looks good too. Today’s business suit is trending towards a no-nonsense,

get the hard-working model that, while still maintaining a slimmed silhouette, successfully fits a
wider segment of the population. Key to this are slightly longer jackets and higher-
rising trousers that appear more correctly balanced than they have over
the past several seasons. Crisp tailoring gives sharp definition to the

LOOKThis season’s new suits skewed to classic fabrics and cuts shoulderlines, and in some cases interior roping has been used to
delineate them even further. Jacket bodies trace the torso without
confining it. The trousers, too, are well cut and sometimes offer
more room at the top, thanks to a touch of pleating at the
waist. This not only provides a pleasing flow of fabric down
to the tapered leg, but it also allows you to slip a hand into

your side pocket without struggling.

MAN ABOUT

]10 O R L O F F J E W E L E R S M A G A Z I N E



menswear fall/winter

This fall’s no-nonsense attitude towards suiting styles is not only a breath of fresh air,
it also has a lot in common with what your old high-school coach used to say on the eve

of a big football game: Stick to the fundamentals, and you’ll do all right.

Two-button single-breasted jackets remain the market The addition of three-piece suits into this mix offers even more

leader, but there are signs that their days of solo sway are num- dress options. Indeed, the appearance of a vest set off with a well-

bered. Three-button jackets have once again moved back into shaped jacket and slightly pleated trousers is forcefully reminiscent

the picture, as have six-button double-breasted jackets. In both of menswear’s golden age of the 1930s. Shrug a big, double-breasted

cases, you can make these styles come across as fresh simply by overcoat over top, snap down the brim of your felt fedora, and

doing them up on only the middle button. This relaxation of you’re ready to start channelling your inner Gary Cooper.

the recent hard-and-fast rule about the number of allowable Just as classic are this season’s fabric patterns and colorations.

jacket buttons is welcome news. A man should be able to chose Blue (the color of the season in menswear), khaki, and gray,

more than a single tailored style and select what suits him best worn on their own in a solid cloth or enlivened by pinstriping or

rather than succumbing to fashion dictates. checks, always make good choices.
TOWN]12 ORLOFF JEWELERS MAGAZINE

Make this your

DECEMBER TO REMEMBER

2016 LEXUS RX 350 F SPORT

Only at Fresno Lexus.
Once driven, there’s no going back.

FRESNO LEXUS

777 W PALMDON DRIVE FRESNO I 559-354-5500
FRESNOLEXUS.COM

rainbow radiance by HEDDA SCHUPAK

A radiant-cut pink center
diamond is set in a 14k rose
gold bezel with pink accent
diamonds surrounding it.

Diamonds are formed when carbon sized colorless stone: some vivid pinks and blues have sold at auction in
atoms are compressed for millions
of years under tremendous heat and excess of $1 million per carat, whereas a 100-carat D-flawless diamond
pressure deep within the earth. But
when minute traces of other elements was valued at $190,000 per carat (and sold for $22 million) at Sotheby’s
are blended with the carbon, the result
is the most precious and rare of all: a fancy in April.
color diamond.
The value of a diamond is determined by Red is the rarest color for a diamond. Most jewelers have never seen one
four factors: the well-known four C’s of color, cut, clarity, and carat
weight. A flawless, colorless diamond has significantly more value than except in pictures. Reds don’t get very big: the largest known is the 5.11-
a heavily included stone with a visible off-color. But the value scale for
diamonds is a “u” shape, not a downward trajectory. Once the color of carat Mousaieff Red Shield. (By contrast, the Hope diamond, the world’s
a stone is saturated enough to become an asset rather than a detriment,
the diamond again begins to gain value and is reclassified as a fancy color largest blue diamond, is 45.52 carats.) Other shades close to red (pink and
diamond. Both the particular hue and the intensity of color help to
determine the value of a fancy color diamond. purple) are also extremely rare and costly. These almost always come from
In addition to traces of elements such as boron (blue) and nitrogen
(yellow) in the carbon, color also can come from a quirk of nature that the Argyle Mine in Australia, owned by mining giant Rio Tinto. The finest
twists the crystal while the stone is being formed (pinks and reds) or
radiation, either natural or man-induced, that displaces the carbon atoms selection from the mine each year is offered at an annual sealed-bid auction
(green).
Natural color diamonds are graded face-up on a scale progressing from light called a tender. The 2015 tender, called the Connoisseur’s Collection, is
to fancy to intense to vivid. Light is the most affordable option of any color
and vivid is the most expensive. Diamonds also frequently have modifying comprised of 65 stones weighing a total of 44.14 carats. Included are four
colors. An orange-ish yellow diamond has undertones that distinguish it from
a pure yellow, like a marigold instead of a daffodil. A diamond’s modifying fancy reds, as well as a fancy vivid purplish pink and a fancy intense pink.
hue is given first and its primary color last: a grayish blue — such as the
famous Hope Diamond — is a blue diamond with a hint of gray, like a The tender debuted at the Sydney Opera House in Australia in June before
summer thundercloud.
Most diamonds contain minute flaws called inclusions that affect its value. being shown in New York, Hong Kong, and Perth.
The number and size of the flaws determine the stone’s clarity grade. For a
colorless stone, the fewer the better, but clarity matters less in a fancy color Natural blues and greens also are very rare. Not quite as rare as red, but still
diamond. The primary driver of value for a colored diamond is its color
first and clarity second, especially because, in many cases, the color masks rare enough to be among the world’s most valuable stones. As with all color
the inclusions to the naked eye. Certain colors of diamonds tend to have
more inclusions than others: because of the way they are formed, pink and diamonds, even a slight variation in color or intensity can add thousands, if
red diamonds often have lower clarity values than natural blue or yellow
diamonds. not millions, to the price per carat.
The cut of a stone is also valued differently for a colored diamond.
For a colorless stone, the goal is to arrange the facets to achieve as much Brown and yellow diamonds are ideal for those who are beginning
brilliance as possible while retaining as much weight as possible, and to
minimize the visibility of any inclusions. collections. Brown is the most common fancy color diamond, dating back
But those proportions don’t apply to fancy color diamonds. While
brilliance and sparkle are important, the goal when cutting a natural color to the ancient Romans, who often set them into jewelry. In addition to
diamond is to have as much color as possible facing up. This impacts
carat weight. The kind of cutting required to bring out the best color in its renowned pinks, Australia’s Argyle mine also produces the majority of
a diamond often requires more weight reduction than if it were merely a
matter of arranging the facets for best light return. As a result, the value brown diamonds. Rio Tinto developed a special grading scale for these,
of a large natural color diamond will far surpass that of a comparably
ranging from pale champagne to deep cognac, with many variations in

between.

Yellow is the second most common fancy color diamond. While the

term “canary” is often used to describe these diamonds, it’s not a proper

term for valuation or grading. Yellow diamonds are most often found in

South Africa.

Black diamonds have recently become extremely popular in jewelry

design. Natural black diamonds are very rare, with the color being formed

by enough dark inclusions, usually graphite, to create a solid appearance.

But more commonly, black diamonds are treated with heat or radiation

to turn them such a dark green that they appear black.

Heat, pressure, and radiation can be recreated in a laboratory to

turn off-color diamonds into higher-value fancy color diamonds. These

treatments are safe and permanent, and the technology has brought fancy

colored diamonds within budgetary reach of more consumers. Collectors

tend to prefer natural color diamonds; fashion- A 1.17-carat internally
lovers on a budget may choose the flawless light pink pear-
more affordable treated gem. shape diamond is set in
We can tell you if a stone
18k rose gold.

is natural or treated, and

can show you the price

comparison between

a treated stone and

a natural stone in a

similar size.

]14 O R L O F F J E W E L E R S M A G A Z I N E

MICHAELMCOLLECTION.COM

rocking the trend

DIAMOND AND 18K GOLD
NECKLACE FROM THE LUNARIA
COLLECTION BY MARCO BICEGO

LESLIE’S 14K SCRATCH FINISH SINGLE ROW CUFF IN 18K
ROUND WITH YELLOW GOLD YELLOW GOLD FROM THE
DRUZY POST DANGLE NECKLACE VENETIAN QUATREFOIL
COLLECTION BY DAVID YURMAN.

CHARLES GARNIER GOLD
AND DIAMOND BANGLES.

Yellow gold is back, and

BELMONT EARRINGS back big. Thanks to the
IN 18K YELLOW GOLD resurgent fashion styles
AND STERLING SILVER. of the ’70s and ’80s, the

warmth of yellow gold

completes bold ensembles

BELMONT RING like nothing else. It fits!
IN 18K GOLD AND Go big or go home, you
STERLING SILVER.
say? Gold prices have

the new baGrgain iOs LD dropped33percentin
two years, resulting in
a return to the beloved
mineral as witnessed at
recent Golden Globe and
Oscar award shows. In
short — stock up...like
our friend Heidi Klum,
shown here in chunky
yellow gold earrings!

]16 O R L O F F J E W E L E R S M A G A Z I N E



rocking the trend

DAVID YURMAN
STARBURST PEARL
RING WITH PEARLS
AND DIAMONDS IN
STERLING SILVER.

DAVID YURMAN STAR BURST
PEARL DROP EARRINGS WHITE
CULTURED FRESHWATER
PEARLS.
DAVID YURMAN CABLE CUP
PEARL CLASSICS RING IN
STERLING SILVER WITH PEARL
AND DIAMONDS.

LUSTROUS TAHITIAN BLACK PEARLS
BY ORLOFF JEWELERS.

While a strand of pearls
might seem mundane when

it comes to haute couture
fashion, fall’s runway shows

in Milan made it clear
the new trend is a classy
option. We give a nod to the
past while embracing the
future. Designers including

Givenchy, Alexander
McQueen, Balenciaga, and
Thom Browne demonstrated
pearls don’t always have to

mean precious. Stars like
Jennifer Lawrence and Sarah
Jessica Parker prove how the

modernP& cEhic ARLS jewelrystalwartcanlook
fresh, sophisticated, and
modern. Pearls have been
translated into double rings,
double-sided earrings, and
the funky yet chic choker
necklaces using double
stranded pearls. Layer them
as you see fit!

]18 O R L O F F J E W E L E R S M A G A Z I N E

Fresno’s Premier Medical Spa

Get smart about your skin

at Intelligent Skincare, Fresno’s
advanced medical spa at the office of

Dr. Markéta Limová and Dr. Leah Press.

Intelligent Skincare offers the latest We a ls o c ar r y t he l atest advance d sk in c are
non-invasive anti-aging technology to lines, including Intelligent Skincare, a line of
help you achieve the best looking skin specialized skin care products developed and
possible with virtually no down time.
Licensed Medical Aestheticians can formulated by Dr. Limová.
recommend a skin care regimen ideal for
your skin and perform advanced Visit
rejuvenating facials, microdermabrasion, www.IntelligentSkincare.com
LED  treatments and various chemical
peels, to effectively treat ne lines and 5% off your rst order
w r in k les. We a ls o offer b o dy s c u lpting and
localized fat reduction with I-Lipo and with promo code ISC5

CoolSculpting treatments.

Ready to take the next step?

Dr. Limová, Dr. Press, and Nurse Practitioner Sherri
Nash are skilled in the latest minimally invasive
procedures, including various llers, lasers,
Botox/Dysport/Xeomin, Kybella injections and
Ultherapy to help you look younger and more

refreshed with minimal down time.

To schedule a complete skincare consultation, call (559) 438-2000
Intelligent Skincare is located at 1340 W Herndon between Palm and Fruit avenues

fashionably chic

On your last trip to Europe,
you may have noticed that

European women exude
a sense of style and class
not often found in other
parts of the world. Maybe
you even wished that you
knew the secrets that make
them the great beauties and
fashion icons that they are.
Luckily for you, it’s not as
complicated as you think.
By adopting the principles

that European women
follow, you, too, can flourish

when it comes to fashion,
beauty, and personal style.

womenEUROPstyEle sAecreNts of

]20 O R L O F F J E W E L E R S M A G A Z I N E

“Elegance is not the prerogative of those who have just escaped from adolescence,
but of those who have already taken possession of their future.”

COCO CHANEL

Skincare Develop a Sense of Mystery
European women know that an effective skincare routine is While we in the West often think that a close relationship means
essential to retaining the lustrous complexions for which they are so knowing each other inside out, European women recognize the
famous. Purchase a few top-notch products to wash and moisturize value of establishing a of sense mystery. Rather than boring your
your face with, and use them morning and night. Choose a simple significant other with the details of your latest dental procedure,
routine rather than a complicated one, and follow it religiously performing intricate hair removal routines in front of them, or
to give your face a healthy glow. Drink lots of water, as well, to repeating every word of your latest conversation with your best
moisturize from the inside out. friend, leave some things to the imagination.

Play Up Your Femininity Perfume
European women are not afraid to look feminine. In fact, they European women often choose a signature scent that works well
strive to do so. They often opt for skirts or dresses rather than with their body chemistry and stick with that scent for years. Like
pants, even for casual occasions. They are also not afraid to show a with fine jewelry, when selecting your signature scent, don’t be
pair of shapely legs or a hint of cleavage to reinforce their power as afraid to spend a bit more money for a quality perfume. Cheap
women. When you choose your outfit, look for clothes that nip in scents often give off noxious fumes, while expensive perfumes are
at the waist, emphasizing your figure, and be bold about showing more subtle and inviting. Try several scents until you find the one
your feminine side. that is just right for you and spritz it on sparingly every day.

[O R L O F F J E W E L E R S M A G A Z I N E 21

fashionably chic

“Dress shabbily and they remember
the dress; dress impeccably

and they remember the woman.”

COCO CHANEL

Wardrobe
European women know that
when it comes to their wardrobe,
less is more. Since accommodations
in Europe are often smaller than
what we are used to in America,
European women may not have
room to maintain a walk-in closet full
of items they rarely wear. Instead,
European women often create a
capsule wardrobe consisting of no
more than 20 pieces of clothing that
they can easily mix and match to
create a multitude of looks. Choose
classic pieces rather than following
the fads and create a timeless look
that is quietly classy.

Accessories
European women approach
accessories in the same way they do
clothing, with a minimalist mentality.
They would rather have fewer high-
quality pieces instead of hoarding
piles of costume junk jewelry. They
also choose classic pieces that they
can wear with casual outfits or for
a dressy evening out. Opt for pieces
of jewelry in real gold and silver and
take immaculate care of them so
they’ll last for generations.
While there’s nothing wrong
with American style, anyone who’s
encountered a European woman
has witnessed the timeless sense of
style that they present and the aura
of confidence that they project. By
following the rules above, you can
take your style from acceptable to
super chic in no time.

]22 O R L O F F J E W E L E R S M A G A Z I N E



timeless elegance by MAGDA PESCARIU

DESIGNER HOOPS

How adventurous turned out to be sophisticated.

We could give you the historical tour — how earrings have been
around for over five millennia; how it has been discovered that
not less than five different styles of silver hoop earrings adorned
the ears of Canaanite women 3,200 years ago, long before minted
coins were invented; or how even the oldest mummy uncovered
was found sporting a fine pair of studs.
We could go over the social reasoning with you, talking in depth
about the way hoops have been associated with the wearer’s status
or wealth ever since King David himself tried on the style.
Or we could set the stage for the beautiful claim that hoop
earrings have been superstitiously worn for their alleged power to
change our lives for better. Wouldn’t that be nice?
But none of the above would do justice to this remarkably
timeless piece of jewelry, the hoop earring. Not to mention that it
would also bore you out of our jewelry store in no time. Mysterious
and undoubtedly sexy, the first thing hoops bring to the modern
genderless mind is the fact that they embody the adventurous
spirit of the pirates (oh, so charmingly dangerous) and of the gypsy

]24 O R L O F F J E W E L E R S M A G A Z I N E

women (oh, so elegantly dark). Both used
to wear hoops as a mark of their travels
and voyages, as a celebration of their firsts.
We rest our case here, for our job is
done — from the classical smooth gold
hoops; hollow or diamond-studded inside
and out; round, oval, square, or freeform; to
the twisted, cable, oxidized, or confetti look;
avant-garde or vintage style, the hoops are not
a whim or a fad. They are a bold and edgy fashion
statement here to stay, with no age, face shape, design preference,
or personal style limitations.
Hoops say something about us very few other accessories
know how to say: that we are adventurous and confident, as our
elegance has its own story and history. That we’ve had our firsts and
remember them with gusto. That being the sophisticated women
we are today took some flair and courage; it took some jumping
through hoops as well.
Wearing hoops says: lived it, learned from it, look forward to the
next experience. Cheshire cat smile.

Images shown are similar to what we have in stock.

[O R L O F F J E W E L E R S M A G A Z I N E 25

desert escape by JEFF WALLACH

Oa s i sThe Boulders Resort: Arizona’s hidden eden
A lot of resorts, particularly those built back in the boom of it still provides the perfect atmosphere to see the Stones play —
the 1980s, have grown tired enough to be forced into retirement, no not those stones: I’m talking about Fred and Wilma, Barney
especially with all the great new boutique properties popping up and Betty, who would have appreciated the surroundings. While
full of eco-engineering, flat-screens TVs as thin as their 600-thread geology provides the backdrop, comfortology is the operative word.
cotton sheets, and animatronic deer walking past your room on The public rooms and casitas blend Native American crafts, the
cue (okay, I’m making that part up). scent of mesquite from ubiquitous fireplaces positioned perfectly
Which is what makes a visit to The Boulders Resort, north of around the resort, and the enticing perfume of the Southwest-
Scottsdale, so refreshing (I mean, in addition to 36 great holes of golf, accented New American cuisine being created by Chef Stephen
a Golden Door Spa, Four-Diamond Restaurant, and newly renovated Jones at Latilla, the AAA Four-Diamond restaurant, one of
private casitas). Few places on this planet are just inexplicably six eateries on property. Start with the grilled romaine salad
magical. That said, The Boulders — not coincidentally located in the with Spanish white anchovies, cotija cheese, piquillo pepper
town of Carefree — is the destination you hardly dared dream of. marmalade, Kalamata olives, croutons, and Mexican crema
The resort and golf courses have collected scads of awards, including dressing. Follow this with the venison short loin in fire-roasted
the coveted Platinum Resort designation from GOLF magazine. It is poblano butter and encourage your dinner companion to order the
the rare property that just keeps getting better with age. sea scallops with roasted cauliflower, Japanese eggplant, pistachio
Of course, the sublime setting on 1,300 acres of Sonoran desert pudding, and several other incongruously brilliant flavors, so you
foothills has not changed much since, well, the Mesozoic era, and can steal tastes of that, as well.

]26 O R L O F F J E W E L E R S M A G A Z I N E

After dinner, you might want, as our host at
Latilla suggested, to enjoy dessert and a glass
of ice wine back at your casita while leaning
back in the big leather club chairs next to your
own fireplace, with the patio doors open to
the occasional yips of coyotes asking whether
you are finished with that gingersnap crumble.
The 160 sand-colored low-rise casitas boast
550 sq. ft. decorated with hand-hewn wood
beamed ceilings, wood-burning fireplaces,
decks, earth-tone furnishings, glazed tile,
and fresh, original artwork. They’ve just
been upgraded with new finishes in browns,
beiges, and subtle desert hues and received
technology enhancements at the same time,
something I am awaiting for myself.
My advice to you is do not let the coyotes
in your room, as they have a reputation for
refusing to go back out to the desert once
they taste the interior luxuries. They will be
unimpressed by the fact that the casitas have
won the Urban Land Institute’s environmental
award of excellence. In my own experience,
they’ll be far more interested in borrowing
your key to the mini-bar.
While celebrating The Boulders, let us not
forget the 36 holes of Jay Morrish-designed
golf comprising the far under-descriptive
North and South Courses, which might have
benefitted from more fitting names such as
Rock Garden and Oh, My God, for example,
and which artfully curve through pure desert
with tough penalties, an occasional pulse-
quickening carry, and views of the granite
boulder formations all around you. Playing
well here honors the architect, yet you’ll be
intoxicated enough by the terrain that you’re
unlikely to really care about your score. Both
courses weigh in at just under 7,000 yards
from the tips, but there’s no reason to play
from back there — as you may recall, golf is
supposed to be fun.
Highlights include the first hole on the
North Course, which proffers a double
dogleg of 513 yards with a forced carry on the
second shot. The South Course features back-
to-back par threes of 151 and 198 yards at
the fifteenth and sixteenth holes — possibly
to make up for the impossibly long 601-yard
eleventh. Keep an eye out for wild javelinas
— and don’t embarrass them by flubbing a
drive. The so-called signature hole is South
#5, a narrowing par five with dramatic rock
outcroppings sheltering the green.

[O R L O F F J E W E L E R S M A G A Z I N E 27

dexeosetirct desecsatipneations

Equally well camouflaged as some of the putting surfaces is a crevice in the rock will have exhausted you to the point where
a world-class Golf Academy commanded by top-100 teacher only a visit to the 33,000 sq ft Golden Door Spa will revive you.
Donald Crawley. It offers a variety of clinics, including a scoring The spa is an oasis within the oasis of the property itself, quiet,
zone school and lessons for beginners, women, and other private, with a labyrinth, tipi, and views of Black Mountain in
constituencies, ranging from one hour to three days. the distance, in addition to private pools and treatment rooms
Following golf you’ll also want to consider rock climbing, featuring services like an underwater Watsu treatment or a
biking, horseback riding, hot air ballooning, hiking, or just a Native American turquoise wrap. Check out the next page for
stroll through the organic garden. Or not. Perhaps lying by the complete details on spa services.
pool and listening to the splash of a waterfall dropping through

]28 O R L O F F J E W E L E R S M A G A Z I N E

JENNIFER LOPEZ

SILVER BRACELET, 3-STRING AND LEATHER NECKLACE COLLECTIONS

desert escape

Salon & Spa Services Aromatherapy Awakening
Choose from five colors, each of which represents an aspect
The Boulders spa and salon services are modeled from of life to be nourished and expanded. Watch as your therapist
the paradigm of a Zen Desert Lifestyle: lavish, yet humble; creates an alchemic blend of oils to accompany your bespoke
contemporary, yet grounded in timeless traditions of healing massage. Treatment includes a gift to extend the benefit of your
and connection to the earth. Our services encompass the global treatment at home.
traditions of healing and well-being through the essential
simplicity of zen and the unique essence of desert living. Silent Stones
View our Spa & Salon Menu or contact the Spa at 480-595- Ancient basalt stones,
3500 on to reserve your treatment. believed by many
native cultures to
Luminous Brightening Facial hold great spiritual
This facial is a skin rejuvenator that will add brightness and and healing power,
radiance while helping to even out skin tones. Features a flower are primed with ra-
acid peel, intense pigmentation booster, and green algae/vitamin diant heat to melt
C mask. Dull, tired skin is remarkably brightened. knotted muscles and
bring blessed relief
Turquoise Wrap from tension. Using
Our exclusive signature treatment is based on the Native La Stone massage
American belief that turquoise stone carries the vibration of techniques and our
protection, self-confidence and positive energy. A revitalizing signature blue cy-
desert salt exfoliation supports a nourishing warm turquoise clay press and vetiver oil
wrap to purify and refine the skin. Sumptuously beautiful for the blend creates a relaxing and grounding experience.
body and soul.
Acupuncture
Desert Zen Signature Massage By inserting thin, painless needles into specific points along the
Our signature Swedish massage creates the shift from busy to meridians, the acupuncturist enhances circulation and helps
relaxed. Blissful, reviving hot towel compresses are combined direct your Qi, or life force, to where it will be most healing and
with massage techniques tailored to your specific needs. We reparative to improve function within the body.
finish with calming strokes as a gentle mist of citrus and jasmine
envelops you.

]30 O R L O F F J E W E L E R S M A G A Z I N E



time for style by CAROL BESLER

Watchmaking

3 TTroepndsWonders
Today’s luxury timepieces are designed to stand the test of time, with increasingly maintenance-free mechanical movements and cases
made of precious metals and space-age materials. Because it is made to last, there is always a classic, timeless element to the design of
a luxury timepiece. However, several trends and style developments are revealed each year at the two main watch fairs in Switzerland,
Baselworld and the Salon International de la Haute Horlogerie. Some of these trends are nuanced variations on previous designs, and others
represent innovations that push the boundaries of craftsmanship and technology. Here are three trends that are currently shaping the modern
mechanical watch industry.

14. Classic timepieces and traditional movements are
making a comeback, after several years of oversized watches with
multiple complications. Characteristics of the classic dress watch
include clean, minimalist dials with Roman numerals or sleek
markers, and rarely more that one complication aside from minutes,
hours, and seconds.


Carrera 39mm
Automatic, with

>steel and 18k rose

gold bezel, anthracite
dial and anthracite

alligator strap. $4,950

<Monaco 37mm Calibre 6 Automatic,
stainless steel with alligator strap.
In 1969, TAG Heuer released the first automatic
chronograph, and broke with tradition by creating the
first square water resistant case to house it. The Monaco
became an instant icon on the wrist of legendary actor
Steve McQueen in the 1970 film, Le Mans.

]32 O R L O F F J E W E L E R S M A G A Z I N E

WHILE LIGHT ALLOWS US TO SEE,
HIS PHOTOGRAPHS ALLOW US TO DREAM.

A world-class, world-travelling adventure photographer, he captures the beauty of light in darkness.
Every photograph reveals moments of awe in perfect detail, inviting all to reconnect with the

wonders of the world. He ventures to remote landscapes, guided only by the stars, his imagination
and the micro gas lights of his trusted timepiece. For him, every moment is an opportunity to
experiment without reservations. To feel the impact of light on life. To be Paul Zizka.

TO BE YOURSELF

ENGINEER MASTER II SKINDIVER II
Revolutionary micro gas lights
5,000Gs shock resistance
4,800 A/ms anti-magnetic
Automatic helium release valve

www.ballwatch.com

2. Mixed materials
Watches are no longer made of just one
material. Historically, luxury watches were
made of gold, and then stainless steel began

2to dominate the industry in the late 1980s.
Today, timepieces are just as likely to be
made of titanium, ceramic, carbon, or a

< combination of these materials, mixed with
stainless steel or gold.

The Ball Engineer Hydrocarbon
Spacemaster Orbital II Chronograph
This titanium watch comes to life after dark. It’s
got a total of 39 micro-tubes lighting it up, as
well as the application of traditional luminous
paint.. $5,300

>30mm Classic watch in

stainless steel with mother-
of-pearl dial and diamond

bezel, David Yurman. $5,200

6. Jewelry watches
Today’s jewelry watches range from the high jewelry category,
fully set with diamonds, to timepieces that are uniquely designed

3using diamonds in innovative applications — to form a motif on the
dial or case, or to add sparkle in a freeform pattern to an everyday
watch. Diamonds are no longer just for special occasions, but some
occasions in particular call for diamonds.

> >The Urban Mini

27mm Albion Diamond with Diamond
watch in Dial by Michele on

stainless steel 5-link Bracelet. 29mm
by David x 30mm. One-hundred
Yurman. thirty-five diamonds grace
$2,100 the glamorous bezel and

]34 O R L O F F J E W E L E R S M A G A Z I N E markers of a stainless
steel watch case. The
guilloche dial-featuring an
inset second-hand timer-
radiates with alternating
textures underneath a
scratch-resistant sapphire

crystal.

THE SEREIN COLLECTION

Make It Yours with Interchangeable Straps

happy hour

Gi n Is In

a An old world cocktail has made a fashionable Luxury Colonial
reemergence. The new drink of choice among movie The long touted medicinal history of a gin and tonic has been
stars, young jet setters, and behind-the-scenes power documented. Gin was an accidental creation by a Dutch physician
brokers is once again the Gin and Tonic. attempting to make a juniper berry tonic to aid circulation and
fight stomach issues. Many of the botanicals in gin, like rosemary
Refreshing and light, gin and tonic cocktails today come in a and coriander, have properties that fight heart disease, arthritis,
and diabetes.
multitude of flavor profiles. The use of exotic ingredients, which A main component of tonic water is quinine, an anti-malarial
alkaloid. Adding gin to tonic water originated in India during the
began in haute cuisine, now extends its influence to the art of nineteenth century. British officers began to mix gin with their
daily mandatory dose of quinine tonic to fight malaria while on
mixology. Telicherry peppercorns, Vietnamese cinnamon bark, duty in India.
Next time you are in the mood for a libation, order a gin and
natural essence of Damiana flower, licorice, and green cardamom tonic. The evolution of the drink from grandpa’s favorite to sexy
and modern will surprise you. It doesn’t hurt that you are doing
are no longer ingredients exclusive to cosmetics or gourmet your health a favor, too. Cheers!

cuisine. They are some of the favorite ingredients mixologists

infuse into their gin and tonics.

The ever growing availability of gins, coupled with the range

of high quality tonics, promises to make every sip of a gin and

tonic a luxurious, sensory experience.

Notable Gins
With more than 100 gins on the market today, there is
something for every taste and budget.
Among the classic big boys, such as Tanqueray, Bombay
Sapphire, and Beafeater, is Gin Mare, a small boutique distillery
from Spain. Gin Mare created a gin with the essence of the
Mediterranean Ocean. Made with a combination of botanicals
such as Arbequina olive, basil, rosemary, and thyme, this is the
perfect drink to enjoy deck-side in Cannes.
Named the best gin in the world by the Wall Street Journal,
Hendricks Gin is often on the top 5 list of any gin connoisseur.
Presented in a Victorian apothecary bottle, it gives a nod to the
turn of the century and the medicinal history of gin. Scottish
whisky distillers William Grant use rose petals and cucumber
for a distinctive, well-balanced flavor. Served with a slice of
cucumber, Hendricks makes an ordinary gin and tonic deluxe.
Anyone who believes that gin is typically English has been
missing out on the gin craft renaissance in the U.S. Leopold’s,
Aviation Gin and Voyager have given some of their over-the-
pond competitors a run for their money with their unique
distillations. For a truly different gin and tonic, try 94 Bourbon
Barrel Gin. Infused with citrus peel and spices, it is aged in a
former bourbon barrel for 12 months.

]36 O R L O F F J E W E L E R S M A G A Z I N E

Look Great,
Feel Great

Live the life
you deserve!

Do more of what
makes you happy!

Now partnering up with...

Vote for us in the
2015 Luxury Awards!

Book your appointment today!

680 W. Shaw Ave #101 & 103 | Fresno, CA (559) 229-9553 | www.thespaatfgv.com

The answer is simple:ecause establishing a private family foundation allows philanthropicallycharitable giving

B minded families to achieve any number of worthy goals while also providingby D A R W I N F . I S A A C S O N , C P A , P F S
Executive Vice President, Wealth Management Group
significant tax benefits. Many donors are surprised to find that they need not be
extravagantly wealthy to create their own family foundation. This helps to explainwhywhy set up a family foundation?
why more than 1,300 private foundations operate in Wisconsin alone. Nationwide,
there are more than 90,000 foundations holding more than $600 billion in assets.philanthropy
Simply stated, a private family foundation is an independent charitable entitytax benefits
organized under Sec. 501(c)(3) of the United States Internal Revenue Code. Thiscollaboration
entity makes annual grants to one or more public charities. At inception, the
foundation usually is funded by a tax-deductible gift of cash or appreciatedfunds to provide future net income. The board then uses the investmentfamily values
securities from one individual or family. After a gift is received, the foundationincome to make annual grants to the charitable organizations of its choice.

?board can sell the gifted asset, paying no capital gains tax, and reinvest the Board members are typically part of the extended family that created

the foundation. Serving on the board can encourage family collaboration,

reinforce important family values, and prove a useful training ground

for younger generations. The foundation can help to keep a family

together, supporting mutually agreed causes and beliefs. Family

]38 O R L O F F J E W E L E R S M A G A Z I N E

members who serve giving back
can receive salaries
that are reasonable and the grant-making process. When a family
and customary for foundation is properly structured, the founder
administrative or board can guide nearly every aspect of the operation.
duties. But salaries Unlike direct gifts, which benefit one charity on
usually are not large, one occasion, a private family foundation can
perpetuate the donor’s generosity by giving to
Their Hoperanging from a few hundred more recipients over a longer period of time.
The IRS imposes a very modest excise tax of
to a few thousand dollars per only 1% to 2% on the net investment income
year. of foundations. Because they offer so many
advantages, however, private foundations are
Starts The funding of a private foundation subject to serious oversight and strict operational
constraints. Under what is known as the “big
offers important income tax and estate tax tax rule,” the IRS requires a private foundation
benefits. Gifts of cash to a family foundation can to distribute at least 5 percent of its total assets
be deducted from individual income taxes up to 30% of the to approved charities every year. The tax
requirements for establishing and governing
With You.donor’s adjusted gross income (AGI). Gifts of qualified appreciated stocks (publicly traded private foundations can be challenging, so the
creator will need help from a lawyer, CPA, or
stocks or mutual funds) can be deducted at their fair market value, up to 20% of the donor’s trust professional with experience in charitable
AGI per year. These deduction limits are slightly less favorable than those on gifts to public giving. Particularly vital is a competent attorney
charities, but any unused deduction can be carried forward for a period of five years. to advise on foundation structure and prepare
the Internal Revenue Service tax-exemption
Court Appointed Special Advocates Gifts of closely held company stock are not typically donated to a private foundation application (Form 1023) at inception.
(CASA) of Fresno and Maderabecause of valuation concerns, business reasons, and unfavorable tax treatment. For
[O R L O F F J E W E L E R S M A G A Z I N E 39
example, if you elect to contribute closely held stock to a family foundation, the deduction

Counties is a non-profit organizationis limited to the cost basis up to a ceiling of 20% of AGI. In addition, an appraisal of the

company stock would be required in order to determine a value for purposes of income

whose mission is to recruit, traintax deduction.
and support volunteers to advocate Estate tax benefits also come into play. Upon a funder’s death, a private foundation

can receive gifts or bequests free of any federal or state estate tax. The foundation can be

and speak for the best interests ofa designated beneficiary of an IRA, for instance, or a remainder beneficiary of a charitable
foster children in the Child Welfareremainder trust. Family members frequently make their largest contributions to the private

foundation at death, as part of their overall estate planning.

? and Juvenile Court systems. While the benefits are many, the primary advantage of a private foundation versus
other charitable alternatives can be stated in one word: control. The founder, together
with selected family members or friends, controls the assets, the investment decisions,

“ The funding of a private foundation offers

”important income tax and estate tax benefits.

members who serve giving back
can receive salaries
that are reasonable and the grant-making process. When a family
and customary for foundation is properly structured, the founder
administrative or board can guide nearly every aspect of the operation.
duties. But salaries Unlike direct gifts, which benefit one charity on
usually are not large, one occasion, a private family foundation can
ranging from a few hundred perpetuate the donor’s generosity by giving to
to a few thousand dollars per more recipients over a longer period of time.
year. The IRS imposes a very modest excise tax of
The funding of a private foundation only 1% to 2% on the net investment income
offers important income tax and estate tax of foundations. Because they offer so many
benefits. Gifts of cash to a family foundation can advantages, however, private foundations are
be deducted from individual income taxes up to 30% of the subject to serious oversight and strict operational
donor’s adjusted gross income (AGI). Gifts of qualified appreciated stocks (publicly traded constraints. Under what is known as the “big
stocks or mutual funds) can be deducted at their fair market value, up to 20% of the donor’s tax rule,” the IRS requires a private foundation
AGI per year. These deduction limits are slightly less favorable than those on gifts to public to distribute at least 5 percent of its total assets
charities, but any unused deduction can be carried forward for a period of five years. to approved charities every year. The tax
Gifts of closely held company stock are not typically donated to a private foundation requirements for establishing and governing
because of valuation concerns, business reasons, and unfavorable tax treatment. For private foundations can be challenging, so the
example, if you elect to contribute closely held stock to a family foundation, the deduction creator will need help from a lawyer, CPA, or
is limited to the cost basis up to a ceiling of 20% of AGI. In addition, an appraisal of the trust professional with experience in charitable
company stock would be required in order to determine a value for purposes of income giving. Particularly vital is a competent attorney
tax deduction. to advise on foundation structure and prepare
Estate tax benefits also come into play. Upon a funder’s death, a private foundation the Internal Revenue Service tax-exemption
can receive gifts or bequests free of any federal or state estate tax. The foundation can be application (Form 1023) at inception.
a designated beneficiary of an IRA, for instance, or a remainder beneficiary of a charitable
remainder trust. Family members frequently make their largest contributions to the private
foundation at death, as part of their overall estate planning.
While the benefits are many, the primary advantage of a private foundation versus
other charitable alternatives can be stated in one word: control. The founder, together
with selected family members or friends, controls the assets, the investment decisions,

The funding of a private foundation offers

”important income tax and estate tax benefits.

]40 O R L O F F J E W E L E R S M A G A Z I N E

renewed beauty by DEBORAH YONICK

refrreesshtyle THEMAXIM“SOMETHINGOLD,

redesign SOMETHING NEW” CAN ALSO APPLY
TO YOUR WEDDING JEWELRY

Just because it’s been a while since you walked down the aisle, melt it down to form a brand new ring design. We are constantly
doesn’t mean you can’t celebrate how far you have come, and evolving as people and couples, and celebrating our lives together
dream about milestones left to celebrate! Why should newly in our wedding rings affords lots of opportunity to be creative.
married couples have all the fun! Long-time clients of Orloff Jewelers know that they are in good
As tastes and financial circumstances change, many couples look hands and that any redesign of their precious jewels will reflect
to refresh, restyle, and redesign their wedding rings. The jewelry their own personal sense of taste and style.
you wear everyday is steeped in sentiment and symbolism, and An engagement ring upgrade can mean anything from
by restyling your engagement ring, you can preserve the special swapping out a center stone to enhancing the original setting
meaning attached to it while updating the design or the diamond. with a halo of diamonds or a detailed prong and gallery setting.
It’s the best of both worlds. Many couples add diamond anniversary bands or wraps that
Redesigning your engagement ring means you don’t
have to give up the precious keepsake of your can also have the power to alter the look and elevate
wedding day. You can keep the original metal the impact of a diamond in an existing ring. And
and even the setting, while upgrading the through the use of Counter Sketch technology,
diamond or adding more gemstones to we can offer a preview of your piece as a
create a variation on the original design. CAD drawing, so you can be sure the new
You could even use the same gold and design will look just right.

[O R L O F F J E W E L E R S M A G A Z I N E 41



renewed beauty

REFRESH, RESTYLE, REDESIGN

For some couples, the best option is to upgrade to a new engagement ring due to a
change in style preference or damage to the original ring. Consider enhancing the design
with layers of meaning by adding children’s birthstones, specialized filigree metalwork,
inscriptions to the band or three-stone “past, present, and future” symbolism.
The trend for stackable bands is a wonderful way to upgrade existing jewelry and at
the same time, to build on the story of you and your partner’s lives together. Adding
bands for special anniversaries and life events creates new wedding ring ensembles.
Many women also upgrade by adding color to their rings, with fancy color diamonds a
favorite choice, as well as color in metals like rose or yellow gold.
Just as when you picked out your original wedding
rings together, it might be fun to make
the choice to upgrade together —
including a new ring for the
groom — reliving the original
moment of commitment.
If you do choose to buy
a new ring, take care to
preserve the original,
either for yourself or
future generations. It is
always possible to renovate
fine jewelry in the future!

[O R L O F F J E W E L E R S M A G A Z I N E 43

101 Utah Street Suite 201
San Francisco, CA 94103

(415) 626-8288
www.padisgems.com

health and technology by JIM EPSTEIN

Healthcare Tech Revolution

The Apple Watch Could Revolutionize Healthcare

B Before the Apple Watch was revealed, it was rumored about changing federal health laws to empower consumers. In
to include several biometric sensors that could track the February, Theranos scored a victory when the Department of
vital signs of the person wearing it. The first iteration of Health and Human Services issued a new rule allowing patients in
the device turned out to be disappointing in that it has all 50 states to view their lab results without involving a doctor.
Other ventures aim to help patients make use of all this health data.
only a heart rate monitor. But future generations will Curious, a health technology firm cofounded by Linda Avey (who also
helped start the personal genetics firm 23andme), will start beta testing
likely track our body temperature, glucose levels, tremors, oxygen, a new platform in November that synethesizes genetic information
(collected by 23andme), microbiomic profiles (collected by a startup
and hydration, helping patients stay out of the doctor’s waiting room. called uBiome), personal traumas and life events that users will enter
manually (such as a fight with a spouse), and (eventually) biometrics
This is just one of many promising ways in which Silicon Valley is poised collected by wearables such as the Apple Watch. It will then analyze
the information in a way that helps users determine what’s helping,
to remake the monstrously inefficient health care industry. But can the causing, or exacerbating various ailments and conditions.
The company’s cofounder and chief technology officer, Mitsu
tech industry stop the government from strangling its emerging ventures? Hadeishi, compares Curious to other peer-to-peer tech companies like
Airbnb and Uber because customers will “anecdotally share things”
Take the Palo-Alto based company Theranos, founded in 2003 with each other and the software will utilize its network to “look
at patterns on a larger scale.” As an example, Hadeishi cites reports
by Stanford University sophomore Elizabeth Holmes. It developed that eating the root black cohosh helps mitigate hot flashes. Through
Curious, users could track the treatment’s effectiveness and share their
a new approach to phlebotomy that involves a simple finger prick. experiences with other users. If black cohosh helps some participants
and not others, the software would look at other aspects of their
The company uses software to test a single drop of blood on the spot health profiles that might explain the difference. “It’s not just people
randomly saying things on message boards,” says Hadeishi.
at prices that read like they’re written on the menu board above a

deli counter: Checking cholesterol levels costs $2.99. A glucose-

tolerance test runs $8.85. Looking for the presence of a cancer antigen

sets customers back $14.31. Holmes, now 30, tells the story of a

diabetic who recently had several tests performed by Theranos for

$34 that otherwise would have cost the insurance company $876.

Clinical labs like Quest Diagnostics, which booked $7.1 billion in

revenues last year, aren’t the only firms that need to watch out for

Theranos. Patients don’t need to bother with insurance companies

when a test costs just $2.99. Holmes, whose board of directors is

packed with former high-profile government officials, is passionate

[O R L O F F J E W E L E R S M A G A Z I N E 45

Ultimately, clinical studies will be necessary to establish links President Obama to cut red tape — who are “aware of the types of things
between treatments and outcomes, and Hadeishi sees Curious’s we want to do and want to find a way to accommodate innovation.”
software in part as a “hypothesis generation source.” In the past, Another way for patients to make use of all the health data
clinicians could come up with broad theories about what works available to them while avoiding costly and time-consuming office
simply by observing their patients, but in the future, doctors need visits is through the burgeoning field of telemedicine. Doctors
to develop treatments tailored to subsets of patients based on their on Demand, which the Mercatus Center’s Robert Graboyes
unique physiologies; these patterns are harder to detect. Tools like wrote about recently, offers users 15-minute online video chats
Curious’s software could help scientists develop testable ideas. with physicians for a flat fee of $40 — or about the price of a
Medicine is, in part, about solving mysteries, and eventually co-pay to visit a doctor’s office under many insurance plans.
Curious’s software (or similar products by other tech firms) could The Palo-Alto based HealthTap offers a similar service, with
be much more effective at diagnosing problems than high-priced unlimited calls for $99 a month (plus $10 additional per family
specialists. Yet Curious, like any company seeking to enter this member), and participating physicians will call in prescriptions and
space, has to look out for the Food and Drug Administration (FDA). examine physical symptoms photographed with a smartphone. A
Companies don’t need the agency’s approval to market products current limitation is that providers can’t check a patient’s pulse or
that track and share raw information on patients, but they get into temperature through a video call, but biometric data-gathering
trouble with the FDA when they try and make “predictive claims,” devices could change this, making telemedicine considerably more
says Paul Howard, the director of the Manhattan Institute’s Center useful. A less surmountable limitation are state laws dictating that
for Medical Progress. Last November, the agency forced 23andme to a physician licensed in one state can’t treat a patient in another.
pull its $99 personal genome test off the market for giving customers In its efforts to Uber-ize health care, Silicon Valley’s biggest
too much information about the implications of their test results. challenge will be convincing states to repeal competition-killing
Curious is walking a fine line in this regard, and the FDA could force licensing laws and working with the FDA to let software eat its way
the company to submit to an expensive approval process that would through our antiquated, expensive, and labor-intensive approach to
likely put it out of business. (Curious has raised about $900,000 in seed patient care. There’s reason for optimism: In recent years, the tech
funding to date.) But Hadeishi says he’s fairly confident that his product industry has become far more adept at navigating the regulatory terrain
won’t require FDA approval, and he’s been in touch with staffers in in Washington. The next big political idea to fix our nation’s health
the office of the U.S. Chief Technology Officer — a position created by care system should be to get out of the way.

]46 O R L O F F J E W E L E R S M A G A Z I N E

inside scoop by ROBERT HAM

How did it all end?

The Midnight Special was an unusual addition to the TV schedule cast of famous folks like Richard Pryor, Joan Baez, Doc Severinsen,
when it began airing regularly in 1973. Until that point, artists and and Johnny Rivers (who also recorded the show’s theme song). They’d
bands were relegated to an occasional guest spot on a variety show or offer a bit of light banter and then introduce one of the batch of acts
a miming performance on American Bandstand. The idea of putting a playing that night.
handful of the hottest musical acts of the era on TV and insisting that Where things get interesting is when you look back through the list
they actually perform live, let alone putting it on the air at 1 a.m. on of performers that logged time on the show. The tastes of the book-
Friday nights, was a bold one. So bold in fact that NBC, the network ers was impressively broad, pulling in acts from across the musical
that producer Burt Sugarman insisting on working with, turned him spectrum. In its first year alone, The Midnight Special brought out the
down when he first brought it to them. “I had trouble getting any of soft pop of Paul Anka and Jose Feliciano, country stars George Jones
the networks,” Sugarman recalled recently. “I wanted NBC because and Tanya Tucker, progressive icons Genesis and King Crimson, and
I wanted to follow The Tonight Show. I knew that rating would be wild cards like Ravi Shankar, Sonny Terry and Brownie McGhee. The
terrific to lead into something. But the network felt that the rock and only rules they put in place were regarding scheduling certain perfor-
roll people were all drugged-out and half of them wouldn’t show.” mances to air at certain times to better ease the transition from the
To convince them, the then 36-year-old producer and former fast friendly talk-show vibe of The Tonight Show. “I knew the demographic
food magnate put up his own money (with a little help from sponsor was a little bit older than I wanted,” Sugarman says, “so I would usu-
Chevrolet) and framed the 1972 pilot episode as a “get out the vote” ally put softer music, whether it’s Jim Croce or the Bee Gees, in
show for young people. It was a gamble, but it paid off. That first the first 40-45 minutes. Then at about 1:45, if I had something that
90-minute show, which featured performances by guest host John might be heavier, I would start to put that on — real rock and roll.”
Denver, War, The Isley Brothers, Linda Ronstadt and Argent was a Of course, the show certainly offered up its fair share of hitmakers
big hit, and by February of next year, The Midnight Special had a lock like Olivia Newton-John, Fleetwood Mac, and Peter Frampton. But
on Friday night/Saturday morning for the better part of eight years. for an NBC show, the producers used the late-night time slot to their
For the most part, The Midnight Special held true to the standards of advantage, taking some interesting chances as they did. They devoted
variety shows of the time. Hosting duties were handled by a rotating an entire episode to one of David Bowie’s last performances as Ziggy

[O R L O F F J E W E L E R S M A G A Z I N E 47

Stardust, filmed live in London. Along those same lines, they offered well in the ratings. So, why did NBC scuttle the show in 1981 right
up airtime to other gender-bending acts like Jobriath, Sylvester, and as the boom of music on television was about to get underway, thanks
the New York Dolls. They let Robert Fripp show off his Frippertronics to MTV?
set-up in 1979. And they even dared to comment upon their parent It started when Sugarman walked away in 1979 after NBC decided
network’s standards and practices by sitting Lou Reed down for an to change their agreed-upon advertising rates, cutting into the show’s
interview with Flo & Eddie of The Turtles to discuss why he was not and the producer’s income. The network pulled in Dick Ebersol, a
allowed to perform live on the show. former NBC VP who left his position to do independent production
Outside of those stray moments, though, The Midnight Special stuck work, to take over. (This is why the recently released box set of Mid-
pretty closely to the middle-of-the-road chartmakers of the day. They night Special clips doesn’t feature any material from the show’s last
followed the tide of current musical movements with disco and new two years on the air.) The plug was finally pulled completely in 1981
wave infiltrating the program more and more, while almost entirely when the network offered Ebersol the job of running Saturday Night
ignoring the influence of punk and really heavy rock (something Don Live, after that show’s disastrous 1980-81 season. He agreed, but only
Kirshner had no problem acknowledging). if they would take Midnight Special off the air.
Sticking with the hit parade still provided the show with some Quite the undignified end for such a great show, which was quickly
televised live music: a sweaty impassioned Barry White keeping the forgotten in the wake of the cultural tidal wave that was MTV. The
camera operators on their toes as he left the stage to do a little crowd legacy of The Midnight Special isn’t given much to grow on either.
work with the ladies in the room; KISS tearing through three songs DVD releases, including the six-disc set Time/Life released in Sep-
with maximum volume; Redbone offering up a ceremonial Native tember, are spotty compilations due to Sugarman et. al. not being
American dance prior to running through their sole hit “Come And able to secure the rights from a great many of the acts that played
Get Your Love”; and a very chemically enhanced rendition of “Hocus during the show’s run. In addition, YouTube only provides bits and
Pocus” by the Dutch prog group Focus. pieces, rather than full episodes. But at least those little portions are
The producers seemed to have great success with it all, too. They out there, hopefully adding up to music fans of all stripes giving The
kept pulling in top-tier talent and, with little competition, did very Midnight Special its rightful place in the music-on-TV continuum.

]48 O R L O F F J E W E L E R S M A G A Z I N E First Appeared in Paste, Jan. 2015

wedding planner by REBECCA VERMA

andan

How to pick the wedding ring that’s right for you

When it comes to wedding rings, men now have an array of choices
and styles that rival the options that women enjoy for engagement

rings. This can make choosing the band more complicated.

Rings by Benchmark.

Do you go with a traditional gold band? Do you want a more is lighter and more affordable, and therefore a great choice for a wedding
masculine style? Is platinum the “in” metal? Will a titanium band give band. Like platinum, palladium is hypoallergenic.
you the sportier look you want? Should your ring have a bit of sparkle Titanium is extremely lightweight and very strong — three times
in it? What will a ring with combined metals look like? Never fear. We stronger than steel — so it will last a lifetime. Titanium bands are highly
will arm you with the information you need and guide you in the process resistant to bending and denting, but because titanium rings are so strong,
of selecting a ring that you can cherish for a lifetime. resizing or changing them can be difficult. Titanium is hypoallergenic,
Start by choosing a metal. Gold is the traditional material for wedding very affordable, and comes in a variety of colors, including white, gray,
bands. This symbolic metal is available primarily in yellow, white, and black, purple, blue, and more.
rose, although other colors such as blackened and brown gold can be Tungsten Carbide wedding bands are usually dark slate gray or black
found. Gold can be finished in a variety of ways — from polished to in color. This metal is quite dense, which makes the rings feel similar
matte. Since it is a softer metal, it can be scratched or dented, but it can in weight to other traditional metals. It is affordable, durable, and
easily be re-polished to its original shimmering glory. extremely scratch resistant, but it can crack or shatter if dropped or hit
Platinum has also become a popular choice for wedding bands. It against a very hard surface, so it may not be the right choice for someone
is one of the most durable and expensive of the precious metals, with who works with his hands. Also important to consider, tungsten carbide
a beautiful grayish-white luster. Platinum is heavier and stronger than rings cannot be resized.
gold, due to the density of the metal. It is also hypoallergenic — some After deciding on the metal, you’ll need to think about a style. Classic
people develop allergies from the alloys used in other metal bands. weddings bands have made a comeback. According to Amanda Gizzi,
Palladium, part of the platinum group of metals, shares many of of the Jewelry Information Center, the classic vintage style has regained
platinum’s attributes, such as its white color, strength, and durability. popularity because this generation of grooms and brides has a strong
Since it is not quite as rare as platinum, and also not as dense, this metal connection to their grandparents. Traditional, understated rings are

[O R L O F F J E W E L E R S M A G A Z I N E 49