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Published by Enhelion, 2019-11-24 08:14:27

FL_Module_5

FL_Module_5

MODULE 5: FASHION SHOWS AND PRESENTATIONS

The fashion shows and presentations involve ideas if the individuals, in fact
comprise of the creative work behind all of its components, being the clothing
and styling of the models walking on the ramp, the selection of background
music mix, the theme, and the sequence an styles of walking and presenting the
show. A fashion show is a presentation like any other artistic performance, say a
dance, song or a painting. In fact, there is more to it than just the presentation of
the apparels. The apparels presented or rather launched by a designer through a
fashion show is the launch of his style and work of creativity that he presented
to the world through the show. The models walking the ramp in the styled
outfits as by the designer, undertake to act as under him/her, by wearing those
outfits and presenting it to the world. They strictly wear what and how they are
styled and any changes made to that would amount in to something undesired
by the designer. Based on a study conducted by the Model Alliance,
approximately 70 percent of models suffer from anxiety or depression and 65
percent have been asked to lose weight by their agencies. Around 50 percent of
models do fasts or cleanses to restrict their caloric intake over a certain period
of time and 31 percent have had eating disorders.1Therefore, a pretty wide arena
of legal rights and duties are involved here in order to be ensured so as to
protect the intellectual property rights and commercial contract rights of the
designer.

1Fashion Week And What Regulations To Protect The Models- studybreak

• LABOUR LAW

Fashion industry is as huge as it is ever-growing. There are humongous
numbers of people working on the apparels, on creation, maintenance,
modifications and so on. Right from manufacturers, exporters, tailors to
designers, models and the fashion critiques, everyone has an unparalleled role
and significance. Therefore, it is very crucial to realise the value of the labour
put in by the skilled as well as the unskilled work force and ensure the safety of
their rights and interests in order to keep up the growth and development of the
respective industries along with the society.

In Wang v. Hearst, where Wang filed a complaint in December 2011, in the
federal court in New York, where she spawned at least a dozen other similar
lawsuits where she and up to 3,000 other former interns for Hearst's various
publications, were actually entry-level employees, but were classified as interns,
and thus, were denied both minimum wages and overtime payment in violation
of the Fair Labour Standards Act, as well as the New York state law. The
Second Circuit in this case, considering whether Wang and co. were interns or
entry-level employees, referred to the test established in Glatt v. Fox
Searchlight Pictures Inc., which is another unpaid internship case, centering on
whether the intern or the employer was the "primary beneficiary" of the so-
called internship relationship.

Finally, the court held that the plaintiffs were, in fact, interns and not entry-level
employees, the Second Circuit's panel of judges specifically noted that it was
made clear in advance that Hearst's internships did not entail monetary
compensation.

Model Alliance

The Model Alliance promotes fair treatment, equal opportunity, and sustainable
practices in the fashion industry, from the runway to the factory floor.
By assisting models and other stakeholders in understanding the laws applicable
to them, and by encouraging them to have a voice in their work, the Model
Alliance identifies common areas of concern in the fashion industry, conducts
strategic research with leading research institutions to inform policy initiatives,
and educates the industry and the public about our core issues.
Model Alliance is a fiscally sponsored project of the Center for Transformative
Action, a 501(c)3 organization.
The Model Alliance partners with leading academic research institutions to
assess and better understand issues in the fashion and modeling industries and
how they could be addressed. Research partners include the Legal Clinic at
Fordham Law School, the Strategic Training Initiative for the Prevention of
Eating Disorders (STRIPED) at Harvard University, and the Applied
Psychology Program for Eating and Appearance Research (APPEAR) at
Northeastern University. In January 2017, the Model Alliance’s study, “The
Results of a Strategic Science Study to Inform Policies targeting Extreme
Thinness Standards in the Fashion Industry,” was published in The International
Journal of Eating Disorders.2

Model Alliance launched a legally binding agreement “Respect Program” to
protect the models against abuse and unfair practices by a way of implementing
a Code of Conduct and transparency in May,2018. The main objective of the

2 https://modelalliance.org/mission

said agreement was to offer and ensure safe working environment for people
engaged in the fashion industry.


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