SugarBomb KMS2094: CAREER DEVELOPMENT IN ORGANIZATION PREPARED FOR: DR. AGATHA LAMENTAN
GROUP MEMBERS RAHMAT BIN ROSLI (81018) NOR BADIRIAH BINTI NAPISA (80426) NUR IZZA NABILA BINTI ISHAK (80640) JESLINA NADIA AK AMMI (79663) NUR BALQIS BINTI MOHD NASIR (80578)
Success Factors / Measure of Enterprise CONTENT Background Lily Drus Factor Leading to Enterpernuership Factor Contribute to Success Rewards Stress in Career Obstacle and Strategies to Overcome Appendix Picture Type of Sugarbomb Product Conclusion Background of Sugarbomb
BACKGROUND OF SUGARBOMB
In 2015, the founders of Sugarbomb met in the UK and discussed the concept and future of this business. What originally produced only perfumes has since grown to produce other noteable goods like air fresheners, hand sanitizers and other good. The words "Sugar" and "Bomb" , which stand for the best in perfumery, are the source of the name SugarBomb. Together, they stand for "sweet fragrance" that will blow the perfume industry. SugarBomb employs over 200 talented people at its headquarters in Klang and its factory in Meru, Klang, which has grown from a small home workshop to a sizable 3-arce facilities.
BACKGROUND LILY DRUS
Bachelor of Business Administration Marketing (UNIMAS) ✏️Name: 42 years old Lily Anak Drus ✏️Age: ✏️Origin: Maludam, Sarawak ✏️Occupation: Teacher at SK Tabuan Hilir Kuching WHO IS MDM. LILY DRUS? ✏️Ethnic: Iban ✏️Academic: ✏️Position in Sugarbomb: Ultimate Patner area Kota Samarahan ✏️Join Sugarbomb: 2017 with capital RM750.00 Contact info: Lily Drus Lily Drus lilydrus2021
FACTOR LEADING TO ENTERPERNUERSHIP
Personal believe and family support lead she brave involved into business career with Sugarbomb company. She believes as teacher also can be success business women too. Maintaining a family business legacy for secure the future of her children. Personal desire when involved in business automatically can change family lifestyle from zero to hero. Adding side income for dearself and support family survive especially for ease the burden of her husband. When we have side income, we believe that we can stable our family finances. Personal interests venture into business career because of self efficacy expectations outcome. Personal goals needed to achieve their own goals dream as a success businesswoman. This is because, if we want something we have worked to achieve the desire. FACTOR LEADING TO ENTERPERNUERSHIP ?
SUCCESS FACTOR
2020: 3 million sales Sugarbomb achieved 500,000 monthly sales in online sales twice in 2020, during the COVID-19 pandemic phase and the Movement Control Order (MCO). There are achievements in the sales of Sugarbomb fragrance products for the years 2020, 2021, and 2022, which are: 2021: 2.5 million units sold 2022: The first 10 million sales of Sugarbomb Success Factor/ Measure of Enterprise
Don't be shy about asking Sugarbomb superiors if you don't understand how to start selling Sugarbomb fragrance products. -Don't forget about promoting social media every day in its own way, which is six times a day in a week, with content about Sugarbomb products such as posting stock of sugarbomb fragrance products, sharing feedback from customers, and posting pictures and videos of sugarbomb products, including motivational words. Mdm. Lily is disciplined in taking care of capital with the concept of "MU," which is capital and profit. She is consistent in selling, even though the profit is small at the beginning of the business. -She uses social media applications such as Instagram, Facebook, and TikTok as a tool to help promote and update Sugarbomb fragrance products. Therefore, video content itself is the best because it can improve creative skills in product marketing. Frequent uploads about Sugarbomb fragrance products prove that the seller is a reseller, not a scammer. She advises students to start a dropship business with 1 set of small sugarbomb fragrance products (8 ml) and a capital of only RM30 in order to reduce the burden on their parents.
TYPE OF SUGARBOMB PRODUCT
Aromatic Home Diffuser There are 30 types of body fragrances, 30 types of car fragrances, and 5 types of fabric fresheners. New products are coming for 2023, such as Sugarbomb bar soap. Essence is imported from Switzerland and bottled in Malaysia.
FACTOR CONTRIBUTE OF SUCCESS
In order to succeed a field, must definitely face several obstacles during its early stages. Despite obstacles and problems, Madam Lily, a prosperous Sugarbomb businesswoman, can always overcome them. Madam Lily's accomplishments are a result of a variety of factors. to make the current life better in order for the future to be better owing to a strong interest in business even if sales earnings drop, don't give up easy. Consistency in every sale Manage finance wisely Being open to new things which is willing to learn the latest technological facilities Dare to face the risk. For example the risk to loss in business
REWARDS
Sugarbomb is a business that sells fragrance products. The product is becoming known by all parties, especially to adults who like to smell good. Thanks to her patience in running the business in the end, Mrs. Lily Drus has received various awards after going through various trials and obstacles. The awards obtained by him can advance himself in a better direction in the future. Sugarbomb has earned many awards. Among them are: ANUGERAH KHAS OUTSANDING FEMALE RESELLER AWARD 1 MILLION AWARDS REWARD TRIP BALI 2023 TOP ULTIMATE PARTNER AUGUST 2021 BALI AWARD TOP SALES
STRESS IN CAREER
What Is Job Stress? Job stress can be defined as the harmful physical and emotional responses that occur when the requirements of the job do not match the capabilities, resources, or needs of the worker. Job stress can lead to poor health and even injury. 1. Lack of communication/no feedback Mdm. Lily said that the workers at Sugarbomb often have communication problems. Employees like to keep quiet and don't want to talk when asked. This problem caused them to be unable to attract customers to buy products at the Sugarbomb store. 2. Lack of knowledge Mdm. Lily said that employees at Sugarbomb suffer from a lack of knowledge about Sugarbomb products. Some workers still do not know the type of products sold, the ingredients and how to make the products and much more. This will make it difficult for buyers to choose the product.
4. Product delivery problem. In the past, they only sold the products on a small scale and did not use the available platforms to market their products. Mdm. Lily also often feels afraid when sending products purchased by customers, especially when exporting long-distance products. Often they experience problems in delivering goods to customers such as broken product bottles, stolen, missing from the radar so that the product does not reach the hands of the customer who bought it. This problem results in losses for them. 5. Lack of customers. During the covid-19 outbreak season in Sarawak, they have experienced a lot of loss problems. The profits during that season were so bad that it was difficult to pay the rent of the shop, and the wages of the workers. Nevertheless, Puan Lily remained patient and did not give up to market their products for the sake of children. 3. Competition from other stores. Mdm. Lily told that their store has many competitors. This competition refers to price, product quality, brand and marketing techniques. She stated that this problem has become a habit for those who venture into business. Sometimes profits go up and down every day and month. But they remained patient and believed in God's provision.
OBSTACLE & STRATEGIES TO OVERCOME
OBSTACLE STRATEGIES OBSTACLES STRATEGIES Direct selling. Deal with other organizations and supply the product to them. Sales slow Dropship with no information at all Ask he/she if they have a problem with the sale. Teach them how to increase sales. Share information from HQ with them on a Whatsapp group.
OBSTACLE STRATEGIES OBSTACLES STRATEGIES Always promote Sugarbomb products on social media such as Tiktok, Facebook, Instagram and so on. Always give the best to the customers. Build a team Make an advertisement on social media such as Facebook or Instagram to find dropship. Put the advantage of becoming dropship Sugarbomb in the advertisement. Focus on school students, university students and housewives who are looking for side income. Deal with competitors
APPENDIX
PICTURE
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