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Published by josephine_martinez, 2016-07-12 16:58:12

HBC CULTURE

HBC CULTURE

OUR CULTURE





OUR

our core values our winning ways

CULTURE

With a history stretching more than 340 years, brands that exemplify the best in retailing, a
dynamic e-commerce presence and growing strength in real estate — it’s hard not to be both
inspired by the legacy of our company and passionate about our future.

As we continue seeking out new avenues of growth and opportunity, it is essential that
everyone at HBC be aligned around a common set of core beliefs that we live by and support,
regardless of our role or responsibility. We call this framework Our Culture.

HBC’s Culture is comprised of two elements: Core Values and Winning Ways. Together, they
define the way we work, treat those around us and operate as a company. This includes how
we hire, train, recognize and measure everyone who works at our company.

dear associates,

We created this document to help you become familiar with and understand HBC’s Culture.
Inside are descriptions of our Core Values and Winning Ways along with explanations of how
they should be reflected at each stage of an Associate’s career. We encourage you to review
this material and reflect on how to make HBC’s Culture a more prominent part of our day to
day lives and our overall company culture.

We thank you for your support and commitment to HBC on our journey to become the
premier full-service global retailer.

Sincerely,

Richard Baker, Governor Jerry Storch, CEO

THIS IS ABOUT HOW WE

3our core values

1 2 3

We are inspired by our We act with TRUST, We work with an
ADVENTUROUS
HERITAGE INTEGRITY
SPIRIT
& passionate about our & RESPECT We explore unchartered territory,
challenge convention with
FUTURE We treat everyone with dignity imagination and spread fun.
We cherish where we came and respect and do the right
from and are energized by thing for the right reasons.
what we’ve yet to create.

WORK TOGETHER

3our winning ways

1 23

Build WORLD-CLASS Relentlessly focus on Think and act like an

TEAMS DELIGHTING OWNER
Be passionate about excellence.
Recognize performance that goes above THE CUSTOMER OPERATOR
and beyond and communicate with impact.
Focus on bringing out the best in yourself, “Wow” the customer. Anticipate Build relationships that help our
needs and exceed expectations. business grow. Take smart risks and
your teams and community. Work as a team across banners innovate to win. Embrace change
to provide unmatched service.
and move with speed and care.

Expectations of
our winning ways

change across

CAREER STAGES,

whereas
our core values
are the same regardless
of where you are
in your career.

HOW WINNING WAYS PROGRESS
ACROSS CAREER STAGES

Core Values are the same for all, whereas the expectations
of Winning Ways change through career stages.

CAREER STAGES PROGRESSION OF WINNING WAYS

4 managing functions • SHAPES STRATEGY
3 managing managers • LEADS AND INSPIRES TEAMS
• DRIVES CULTURE AND HAS BROAD

BUSINESS IMPACT

• INFLUENCES BUSINESS DIRECTION
• MANAGES TEAMS
• GAINS TECHNICAL DEPTH AND BROADENS

LEADERSHIP SKILLS

2 managing others • OVERSEES PROGRAMS OR PROJECTS
• MANAGES SELF AND OTHERS
• GAINS PROFICIENCY IN OWN AREA

1 managing self • SUPPORTS TEAM IN ACHIEVING GOALS
• MANAGES SELF
• GAINS UNDERSTANDING OF THE BUSINESS

CAREER STAGE 1

managing self

Supports team in achieving goals | Manages self | Gains understanding of the business

Build WORLD-CLASS Relentlessly focus on Think and act like an

TEAMS DELIGHTING OWNER

THE CUSTOMER OPERATOR

• Collaborates with others to • Looks for opportunities to partner • Performs tasks with an
accomplish tasks and actively seeks with others to better service understanding of how business
feedback for self-development and internal/external customers and works and how one contributes to
opportunities to continuously learn. improve business performance. HBC’s performance.

• Respectfully listens to others • Always focuses on the customer • Is open to change and rapidly
and quickly understands how experience by providing courteous, adapts to new information,
information influences the responsive, knowledgeable and changing conditions or unexpected
organization and its stakeholders. accessible service. obstacles.

• Establishes credibility by delivering • Actively seeks out feedback from • Seeks out opportunities for
written/verbal communications internal/external customers to continuous improvement and holds
that are clear, concise and audience adjust behaviors to improve the self accountable to deliver high-
appropriate. customer experience. quality work on time.

CAREER STAGE 2

managing others

Oversees programs or projects | Manages self and others | Gains proficiency in own area

Build WORLD-CLASS Relentlessly focus on Think and act like an

TEAMS DELIGHTING OWNER

THE CUSTOMER OPERATOR

• Builds teams that track • Collaborates with peers across • Takes action when faced with
performance against targets team/departments to discuss shared challenges and ensures decisions
and produces superior results by issues and create opportunities are made with speed, quality and an
recognizing each team member’s to better service customers both understanding of the impact to the
contributions and providing internally and externally. rest of the organization.
coaching and timely, relevant and
constructive feedback. • Actively identifies and removes • Identifies and communicates the
barriers within departments/teams need for change due to market/
• Facilitates productive working that impede great service, treating internal requirements and works
relationships by expressing each interaction as an opportunity closely with teams to increase agility.
positive attitudes, sharing relevant to build an ongoing relationship.
information and considering others’ • Sees trends and untapped business
perspectives when making decisions. • Demonstrates a strong opportunities before others and
understanding of internal/external experiments with new ideas that are
• Translates complex information customers, anticipating their likely to benefit HBC and outpace
into clear, compelling messages needs and identifying new ideas to the competition.
and leverages multiple channels enhance the experience.
of communication to align team
members and stakeholders.

CAREER STAGE 3

managing managers

Influences business direction | Manages teams | Gains technical depth and broadens leadership skills

Build WORLD-CLASS Relentlessly focus on Think and act like an

TEAMS DELIGHTING OWNER

THE CUSTOMER OPERATOR

• Utilizes a blended approach • Brings together individuals from • Synthesizes complex information
(delegation of stretch assignments, different areas to align various (market trends, competitor analysis)
job rotations, training) to create resources and stakeholders to deliver and sets and achieves challenging
development opportunities for teams. extraordinary customer focus. targets for self and others aligned
with business priorities.
• Understands the main drivers of • Defines excellent service for the
engagement to promote morale team by modeling these behaviors • Rapidly translates change initiatives
and fosters an environment of and holding teams accountable into actionable deliverables, helping
openness, trust and mutual respect to deliver an unforgettable teams stay energized, execution-
while continuously working to build experience. focused and become drivers
stakeholder relationships.
• Utilizes various sources of internal/ • of change.
• Monitors team activity to ensure external data and lessons learned
deliverables are on track, shares to improve future service and • Inspires the team to think
results to improve performance executes strategies that address creatively and empowers them with
standards, provides recognition and changing customer needs. authority and resources to consider
demonstrates managerial courage untested approaches that will
by expressing own perspective with benefit the organization.
confidence and decisiveness to all
levels of the organization.

CAREER STAGE 4

managing functions

Shapes strategy | Leads and inspires teams | Drives culture and has broad business impact

Build WORLD-CLASS Relentlessly focus on Think and act like an

TEAMS DELIGHTING OWNER

THE CUSTOMER OPERATOR

• Creates a culture of trust and • Builds infrastructure and business • Actively breaks down barriers across
development with a focus on processes that are customer-centric; organizational silos and assesses key
monitoring and driving engagement; overcomes internal/external barriers business metrics in developing the
personally invests time to coach delivering unmatched service. long-term strategy to position the
and continuously develop top talent business as a market leader.
through stretch assignments that • Inspires teams to deliver
build a pipeline for the future. extraordinary customer service by • Spearheads change by identifying
always keeping customers’ interests opportunities, driving the vision
• Acts as an HBC ambassador in at the forefront. and enabling nimbleness in teams
building and maintaining sustainable to successfully navigate through
relationships by encouraging open, • Shapes strategy with a long-term ambiguity; instills a sense of
honest and regular communication view of customer demands by urgency where teams set high
across teams, stakeholders, levels, monitoring service perceptions and standards to deliver on promises on
functions and banners. staying ahead of customer needs. time and within budget.

• Communicates authentically, • Creates a work environment driven
energizes others and generates by inclusion and innovation, where
widespread support and commitment everyone is an “owner” open to taking
for ideas and initiatives that will calculated risks to achieve results.
positively impact the bottom line.






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