Brand Guidelines
Table of Contents
About Company
Logo identity usage
Primary brand colour
Typography
Print media
Outdoor
Mobile app
Website
About Company
Roll-on is an lipstick brand. The brand manufacture, market
and sell beauty and cosmetic products worldwide.
Roll on lipsticks are intense matte, 12 hours
long lasting and has smoothing primer.
Logo Mark
The brand logo is created after its brand name initials 'R' and 'O'
i.e Roll On. Roll on refers to the word "quick".
Font - The logotype of the initials are executed in "marta" font
whereas the words written below the initials are executed in
" berkshire swash" font.
Color - Background of the logo is of purple, teal, texture, colorful
gradient background.
Logo Final Version
Brand Colors
The brand color is executed with purple and teal color.
Referring its an cosmetic brand, purple and teal refer to
luxury, power and ambition.
Therefore, the brand colors are executed in purple and teal
colors.
Typography
The initials "R" and "O" are executed in "marta" font
which makes the initials bold and clear.
Whereas the words written below the initials are
executed in " berkshire swash" font which makes the
word concise and precise.
Print Media
Business Card
Letterhead
Envelope
Outdoor
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