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Lesson 09 Drone x Entrepreneurship

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Published by Richard Yeung, 2018-12-16 05:18:35

L09 Marketing Strategy

Lesson 09 Drone x Entrepreneurship

Keywords: CHW Drone Project 2018

Drone

Marketing Strategy
Angus YEUNG

Agenda

 Self Introduction
 Marketing concept 1: Needs vs Wants vs Demands
 Marketing concept 2: 4Ps marketing
 Case study (how’s drone in travel industry)
 Applying theories to drone

Self-Introduction – Angus Yeung

 Assistant marketing manager in a world- leading
online travel agency

 Mainly focusing on marketing and partnership
 Utilize what you have, gain somethings what you

want and meet common goals
 Drone is an up-and-coming method in terms of

creating travel content

Needs vs Wants vs Demands

Needs vs Wants vs Demands
 Our Job: Transfer wants to demands

4Ps of Marketing

 Product
 Place
 Price
 Promotion

Case study: Yurutabi 滿足由我 九州篇

 A joint promotion with Japan National Tourism Organization and Hong
Kong Airlines

 Common goals: bring more HKers to Kyushu and choose HKA as their
carrier

 Why they choose Trip.com? One of the most popular OTA selling flights
and hotels

 Angle: 20s/30s/40s solo travel

Applying theories to Drone

 What kind of services can we provide through Drone tech?
(Product setting)

 How much is it? Is it accessible? (Pricing)
 What’s the differences between traditional camera shooting and

Drone? (Market Positioning)
 What kind of people or industries may need your drone service?

(Target audience)
 What can you do to make more people know your service and

use your service? (Promotion)


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