Drone
Marketing Strategy
Angus YEUNG
Agenda
Self Introduction
Marketing concept 1: Needs vs Wants vs Demands
Marketing concept 2: 4Ps marketing
Case study (how’s drone in travel industry)
Applying theories to drone
Self-Introduction – Angus Yeung
Assistant marketing manager in a world- leading
online travel agency
Mainly focusing on marketing and partnership
Utilize what you have, gain somethings what you
want and meet common goals
Drone is an up-and-coming method in terms of
creating travel content
Needs vs Wants vs Demands
Needs vs Wants vs Demands
Our Job: Transfer wants to demands
4Ps of Marketing
Product
Place
Price
Promotion
Case study: Yurutabi 滿足由我 九州篇
A joint promotion with Japan National Tourism Organization and Hong
Kong Airlines
Common goals: bring more HKers to Kyushu and choose HKA as their
carrier
Why they choose Trip.com? One of the most popular OTA selling flights
and hotels
Angle: 20s/30s/40s solo travel
Applying theories to Drone
What kind of services can we provide through Drone tech?
(Product setting)
How much is it? Is it accessible? (Pricing)
What’s the differences between traditional camera shooting and
Drone? (Market Positioning)
What kind of people or industries may need your drone service?
(Target audience)
What can you do to make more people know your service and
use your service? (Promotion)