Matsuri Proposal

Project Proposal

Deadline 12 August 2016 (deadline for submission and event sign-up)

Project Date 3 - 4 September 2016
Project Location Parkir Timur Gelora Bung Karno ,Jakarta

BACKGROUND/SITUATION ANALYSIS

Jakarta Multicultural School has an exceptional reputation with the Japanese community. In
addition, we are considered at high standing with the Japanese Embassy in Jakarta. The Jak-Japan
Matsuri is one of the biggest events for the Japanese community that happens in Jakarta every
year.

The JMS Marketing Team is proposing to participate in the Jak-Japan Matsuri 2016 event in order
to promote the Jakarta Multicultural School and to display solidarity with the Japanese
Community.

PRIMARY OBJECTIVES

 To stimulate the growth of student enrollments and prospective enrollments for JMS.
 To promote and advertise Jakarta Multicultural School to the Japanese community as well

as to the general public.
 To boost awareness of the Jakarta Multicultural School’s services and existence to the

public.
 To publicize and popularize the JMS brand.

SECONDARY OBJECTIVES

 To display and maintain solidarity with the Japanese community.
 To support and advocate the relationship maintained by both the Indonesian and Japanese

communities and governments.

ITEM DETAILED BUDGET REQUIREMENT AMOUNT NEEDED
Booth Sign-up IDR 7.000.000
DESCRIPTION
JMS giveaway
Marketing Allowance Jak-Japan event requires a vendors to
TOTAL rent booths.
Includes:
 Booth size : 3 x 4 m
 1 table
 2 chairs
 Lighting and power outlet
 5 free pass ID cards

Round fan (instead of flyers) IDR 4.200/pc x 200
= IDR 840.000
Transportation, Food and drinks for staff IDR 1.200.000
(4 people) who will be promoting JMS at
the event for two days IDR 9.040.000

STAND PLAN
FAN DESIGN (still being improved)

FRONT BACK

Proposed sign up for budget