MAYBANK CORPORATE BOOK

LeadingAsia

CONNECTING LIVES IN OUR DIGITAL WORLD

Humanising Financial Services Maybank Coporate Identity 2018

Name : Kavin malar Shanmugam

Student ID : 3164003921

Group : DG32B

Subject : AGD 2444 Coporate Identity

Lecture Name : Miss Rosliza Ahmad

Contents

1 The Maybank Berhad 3.13 Typography – Gill Sans MT 26
3.14 Colour 27
3.15 Colour – Prevous Logo 28
3.16 Colour 29
1.01 Introduction. 04 3.17 Photography – New logo 30

1.02 Background 05 – Subsidiary logo

1.03 Vision and Mision 06 – lifestyle

2 Our Logo 4 Templates

2.01 Our Previous and New logo 07 4.01 Stationery choice 33
2.02 Our Subsidiary Logos 08 43
4.02 Website 44

4.03 Online Banking 46
57
3 Brand Elements 5 Brand to life

3.01 Brand elements – Introduction 11
12
3.02 Our logo – Introduction 13 5.01 Promotional items
14 5.02 Advertisment
3.03 Our logo – Logo Description 15
16
3.04 Our logo – Landscape view 17 6 Website
21
3.05 Our logo – Potraite view 22 6.01 Look & feel
23
3.06 Our logo – Positive Variations 24 60
25
3.07 Our logo – Logo Scale

3.08 Our symbol – Pattern 7 Contact us

3.09 Incorrect logo usage

3.10 Our tagline 7.01 Contact 63

3.11 Typography – Introduction

3.12 Typography – Dax Wide

Humanising Financial Services Coporate Identity 2018

1 The Maybank Berhad

Introduction

Maybank was founded on 31 May 1960. The bank
was formed and founded by Malaysia business
tycoon Khoo Teck Puat and Oei Tjong Le, son of
Chinese-Indonesian Conglomerate Oei Thiong
Ham.The company was lead by President and CEO
Amirsham Abdul Aziz from 2002 until March 2008
after April 2009.

The company was lead President and CEO
Amirsham Abdul Aziz from 2002 until March 2008
after April 2009.Then Dato’ Sri Abdul Wahid Omar
was President & CEO of Maybank Group from May
2008 to June 2013. On August 2013 Datuk Abdul
Faris Alias, Maybank’s Deputy President appointed
as President & CEO of Maybank Group. Maybank
has an international networof over 2,400 branches
and offices in 20 countries .

Humanising Financial Services 4 Coporate Identity 2018

1 The Maybank Berhad

Background

Maybank is Malaysia’s largest bank by market
capitalisation and total assets and one of the largest
banks in Southeast Asia. Maybank is also ranked 91st
in The Banker’s 2015 Top 1000 world bank at July
2015 and is ranked 362 in the Forbes Global 2000
Leading Companies at June 2016.

Maybank is the largest public listed company on Bursa
Malaysia. Maybank categorised as Maybank, which
used by everyone, Maybank Islamic that specialised for
muslims and Maybank Invesment. Maybank Islamic is
ranked as the top Islamic bank in Asia Pacific and 5th
in the world in terms of asset. Our home markets
are Malaysia, Singapore and Indonesia. We also have
presence in the international financial centres of
Hong Kong, Shanghai, London, New York and Bahrain
with associates in Pakistan.

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1 The Maybank Berhad OUR VISION

Vision and Mision Advancing Asia’s Ambitions With You

Our Maybank 2020 Vision and Mission guides our Meaning :
strategic objectives: > To be the leading financial services provider in Indonesia.
• The Top ASEAN Community Bank > Driven by passionately committed and innovative people.
• The Leading ASEAN Wholesale Bank Linking Asia > Creating value and serving communities.
• The Leading ASEAN Insurer
• The Global Leader In Islamic Finance OUR MISSION
• Digital Bank Of Choice
Humanising Financial Services
Humanising Financial Services
Meaning :
> Providing people with convenient access to financing
> Having fair terms and pricing
> Advising customer based on their needs
> Being in the heart of the community

6 Coporate Identity 2018

2 Our Logo

Previous Logo
New Logo

Humanising Financial Services 7 Coporate Identity 2018

2 Our Logo Syariah

Subsidiary Logo PT Bank Maybank Syariah Indonesia is a subsidiary of
Maybank. It was established in January 1995 under the
Apart from the main logo maybank also name of PT Bank Maybank Indocorp as the first Indonesia
have sudsidiary logo. The examples shown - Malaysia Joint Venture Bank and offered a wide range of
on this page illustrate some subsidiary. banking services including trade and term financing for
corporate and commercial customers. In 2010, PT Bank
Humanising Financial Services Maybank Indocorp was converted into a commercial
Shariah bank and changed its name into PT Bank Maybank
Syariah Indonesia (Maybank Syariah). Maybank Syariah
has committed to become the most prominent and
preferred wholesale Shariah financial services provider in
Indonesia and the region. Its business strategy focuses on
corporate banking, transaction banking, treasury as well as
corporate advisory services.

8 Coporate Identity 2018

2 Our Logo Investment Bank

Subsidiary Logo Maybank Investment Bank Berhad is a wholly-owned
subsidiary of Maybank and the Malaysian investment
Maybank Islamic Berhad is Maybank Group’s banking operation of Maybank Kim Eng. It offers a
whollyowned, full-fledged licensed Islamic bank complete range of investment banking products and
and the leading provider of Islamic financial solutions including corporate finance and advisory,
products and services in ASEAN. Maybank strategic advisory, equity markets, stock broking, debt
Islamic leverages on the Group’s system and IT markets, derivatives and research
infrastructure and distribution network to offer
end-to-end Shariah based financial solutions
across Maybank touch points in Malaysia, as well
as our overseas outlets in Indonesia, Singapore,
Hong Kong, London, Labuan and Bahrain. In 2016,

Humanising Financial Services 9 Coporate Identity 2018

2 Our Logo

Subsidiary Logo

Kim Eng Asset Managament

Maybank Kim Eng Holdings Limited is the wholly Maybank Asset Management Group (Maybank AM
owned investment banking arm of Maybank Group) is one of the pioneers in the local asset management
Group. Maybank Kim Eng comprises businesses industry with over 30 years of experience specialising in
stretching around the globe with offices in Asian markets. It is wholly-owned by Maybank Group.
Singapore, Hong Kong, Thailand, Indonesia, the Maybank AM Group Maybank AM Group possesses
Philippines, India, Vietnam, United Kingdom, and vast capabilities in managing local and Asian focused
the United States of America. A leader in many of portfolios ranging from equity, fixed income to money
the ASEAN markets that it operates in, Maybank market instruments for corporations, institutions,
Kim Eng has been in ASEAN for more than 40 pension funds, insurance and Takaful companies and
years and provides services in corporate finance, individual clients through direct mandates, unit trust and
debt markets. wholesale funds.

Humanising Financial Services 10 Coporate Identity 2018

3 Brand Element

Introduction

Brand elements are the building blocks
of our visual identity – our logo, symbol,
colors, and typeface. this section introduces
and illustrates how to use and combine
these elements to produce a bold.

Humanising Financial Services 11 Coporate Identity 2018

3 Brand Element A logo is a graphic design, stylized name,
unique symbol, or other device for identifying
Our logo – Introduction an organization.

A press release says that the previous logo has been
around since 1993, and that certainly seems believable.
They are however given a refresh, and a contemporary
typeface is introduced for the wordmark.

The refreshed corporate identity is more modern and
up-to-date – a visual symbol that endears the bank
to the hearts of the people in its expanding reach. It
incorporates a more noble, majestic rendition of the
tiger to further demonstrate the bank’s strength and
leadership especially in the region.

Humanising Financial Services 12 Coporate Identity 2018

3 Brand Element

Our logo – Logo Description

The colour that used for maybank logo are
Yellow and Black.Yellow used as backgroud
colour and Black for the text

The Circled Tiger
symbol is Maybank’ s
identity

The font used for Maybank is DaxWide - Extra bold

Humanising Financial Services 13 Coporate Identity 2018

3 Brand Element

Our logo – Landscape View

Humanising Financial Services 14 Coporate Identity 2018

3 Brand Element

Our logo – Potraite View

Humanising Financial Services 15 Coporate Identity 2018

3 Brand Element Reverse colour

Our logo – Positive Variations This logo should be used on black or dark backgrounds.

Full colour

This logo should be used on white or light backgrounds.

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3 Brand Element 1 . 7 cm
1 . 5 cm
Our logo – Logo scale

7 . 8 cm

7 . 6 cm

Humanising Financial Services 17 Coporate Identity 2018

3 Brand Element 2 . 2 cm
2 . 2 cm
Our logo – Logo scale

5 . 8 cm

Syariah

5 . 8 cm

Humanising Financial Services 18 Coporate Identity 2018

3 Brand Element

Our logo – Logo scale

5 . 9 cm

Kim Eng 2 . 2 cm

6 . 9 cm

2 . 2 cm

Asset Managament

Humanising Financial Services 19 Coporate Identity 2018

3 Brand Element 2 . 2 cm

Our logo – Logo scale

6 . 9 cm

Investment Bank

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3 Brand Element

Our symbol – Pattern

The MayBank logo features a circled tiger head which
demonstrates the bank’s strength and leadership
especially in the region. The new one keeps the tiger
motif and the yellow colour, as stakeholders wanted
them kept.

Humanising Financial Services 21 Coporate Identity 2018

3 Brand Element Distortion
do not stretch, condense or distort the logo in any way
Incorrect logo usage
Proportions
The examples shown on this page illustrate do not alter the proportion between the symbol and text
some of the most common application error.
Relationship
Framing do not alter the relationship between the symbol and the text
do not use the logo Inside a border or frame, out line

Colours
do not change the colours of the logo

Humanising Financial Services 22 Coporate Identity 2018

3 Brand Element

Our Tagline

“Humanising Financial Services”

“ Humanising Financial Services “ used as mission and
also as our tagline for Maybank. Definition of
Humanising Financial Services is providing people with
convenirnt access to financing, having fair terms and
pricing, advising customer based on their needs. being
in the heart of the community.

Humanising Financial Services 23 Coporate Identity 2018

3 Brand Element

Typography - Introduction

In typography, a sans serif term comes from the French
word sans, meaning "without". In print, sans-serif fonts
are more typically used for headlines than for body
text, while sans-serif fonts have become the de facto
standard for body text on-screen, especially online.We
haxe been choose two sans serif from two diffrent family
font. That are DaxWide - Extra bold from Daxwide
family and Gill Sans Mt - Regular , Bold from Gill Sans
MT. The example from the font that stated above.

Daxwide - extrabold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
12345678=0
Gill Sans Mt - regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
Gill Sans Mt - Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890

Humanising Financial Services 24 Coporate Identity 2018

3 Brand Element

Typography - DaxWide

DaxWide Extra Bold

“Maybank” text set in a sans serif . It has choosen from
Dax Wide family thats is DaxWide ExtraBold. DaxWide
sans serif family with subtle roundings on stems and
corners.

There are many weights available within the DaxWide
family. the weights we predominantly use are:
· DaxWide regular
· DaxWide Black
. DaxWide Light
. DaxWide Medium

Humanising Financial Services 25 Coporate Identity 2018

3 Brand Element

Typography - Gill Sans MT

Gill Sans MT Regular

Gill Sans MT Bold

Maybank text set in a sans serif . It has choosen from
Gill Sans MT family thats is Gill Sans MT Regular and
Bold. Gill Sans MT sans serif family

There are many weights available within the Gill Sans
MT family. the weights we predominantly use are:
· Gill Sans MT Italic
· Gill Sans MT Bold Italic

Humanising Financial Services 26 Coporate Identity 2018

3 Brand Element

Colour - Previous Logo

Previous yellow Previous Black

Hex : FDCFOB Hex : 000000

R : 253% C : 0% R : 0% C : 0%
G : 184% M : 30% G : 0% M : 0%
B : 19% Y : 100% B : 0% Y : 0%
K : 0% K : 100%

Humanising Financial Services 27 Coporate Identity 2018

3 Brand Element

Colour - New Logo

New yellow New Black

Hex : FDCFOB Hex : FDCFOB

R : 253% C : 1% R : 35% C : 0%
G : 207% M : 17% G : 31% M : 0%
B : 11% Y : 99% B : 32% Y : 0%
K : 0% K : 100%

Humanising Financial Services 28 Coporate Identity 2018

3 Brand Element

Colour - Subsidiary Logo

Yellow C : 0% Asset Managament
M : 23% Investment Bank
Hex : FFC600 Y : 100%
K : 0% Syariah
R : 255% Kim Eng
G : 198%
B : 0% 29 Coporate Identity 2018

Black C : 0%
M : 0%
Hex : 231F20 Y : 0%
K : 100%
R : 35%
G : 31%
B : 32%

Humanising Financial Services

3 Brand Element

Photography - Lifestyle

Maybank photographic styles help to unlock
and convey the essential spirit and attitude
of our brand. We mostly used one creative
photographic styles which is our lifestyle
photography.

Humanising Financial Services 30 Coporate Identity 2018

3 Brand Element

Photography - Lifestyle

Humanising Financial Services 31 Coporate Identity 2018

4 Templates

Photography - Lifestyle

Humanising Financial Services 32 Coporate Identity 2018

4 Templates

Stationary - Brochure

H /W Gill Sans MT Bold
0 . 4 cm
Gill Sans MT Regular
Humanising Financial Services 9 . 1 cm Gill Sans MT Bold
33 Gill Sans MT Regular
1 . 3 cm

Coporate Identity 2018

4 Templates

Stationary - Brochure

Gill Sans MT Bold

Gill Sans MT Bold
Gill Sans MT Regular

Height / Width 9 . 1 cm 1 . 3 cm
0 . 4 cm / 0 . 3 cm 34
Coporate Identity 2018
Humanising Financial Services

4 Templates

Stationary - Envelope Front

2 . 0 cm

1 . 0 cm

1 . 5 cm

5. 6 cm

Humanising Financial Services 35 Coporate Identity 2018

4 Templates 2 . 3 cm
1 . 10 cm
Stationary - Envelope Back
1 . 8 cm
Gill Sans MT Regular

6 . 10 cm

Gill Sans MT Regular 0 . 20 cm

0 . 7 cm

Humanising Financial Services 36 Coporate Identity 2018

4 Templates 1 . 5 cm

Stationary - Envelope Front

2 . 1 cm
1 . 0 cm

5 . 6 cm

Humanising Financial Services 37 Coporate Identity 2018

4 Templates

Stationary - Envelope Back

2 . 3 cm

1 . 10 cm

Gill Sans MT Regular 1 . 8 cm

6 . 10 cm

Gill Sans MT Regular

0 . 20 cm
0 . 7 cm

Humanising Financial Services 38 Coporate Identity 2018

4 Templates

Stationary - Bank statement

7 . 9 cm

0 . 3 cm
1 . 6 cm

0 . 9 cm 4 . 4 cm Gill Sans MT Regular
39
Humanising Financial Services 0 . 9 cm
0 . 5 cm

0 . 2 cm

Coporate Identity 2018

4 Templates

Stationary - Bank statement

Gill Sans MT Regular

1.2 cm 0 . 2 cm

Humanising Financial Services 40 Coporate Identity 2018

4 Templates

Stationary - Bank card Front

Height / Width 4 . 0 cm 0 . 2 cm
0 . 3 cm

2 . 1 cm 0 . 7 cm

1 . 0 cm 0 . 8 cm

0 . 5 cm

2 . 2 cm

Height / Width
0 . 3 cm

Humanising Financial Services 41 Coporate Identity 2018

4 Templates

Stationary - Bank card Back

Height / Width Height / Width Height / Width Height / Width
0 . 5 cm / 0 . 4 cm 0 . 2 cm / 4 . 1 cm 0 . 2 cm / 1 . 3 cm 0 . 2 cm / 0 . 5 cm

Height / Width Height / Width
1 . 2 cm / 1 . 6 cm 0 . 5 cm / 1 . 9 cm

Height / Width Height / Width
0 . 5 cm / 0 . 4 cm 1 . 3 cm / 5 . 9 cm

Height / Width
1 . 2 cm / 0 . 6 cm

Height / Width Height / Width Height / Width
0 . 2 cm / 1 . 9 cm
1 . 5 cm / 2 . 4 cm 1 . 2 cm / 0 . 6 cm

Humanising Financial Services 42 Coporate Identity 2018

4 Templates 17 . 1 cm

Website 1 cm

3 . 9 cm

0 . 6 cm

Humanising Financial Services 43 Coporate Identity 2018

4 Templates 3 . 9 cm 17 . cm

Online banking

5 . 9 cm

1 cm

Humanising Financial Services 44 Coporate Identity 2018

4 Templates

Online banking

5 . 9 cm 3 . 9 cm 17 . cm

1 . 0 cm

Humanising Financial Services 45 Coporate Identity 2018

5 Brands of life

Promotional Item

Humanising Financial Services 46 Coporate Identity 2018

5 Brands of life

Promotional Item

Humanising Financial Services 47 Coporate Identity 2018

5 Brands of life

Promotional Item

Humanising Financial Services 48 Coporate Identity 2018

5 Brands of life

Promotional Item

Humanising Financial Services 49 Coporate Identity 2018

5 Brands of life

Promotional Item

Humanising Financial Services 50 Coporate Identity 2018