KUDA KEPANG

Fakulti REVIEW 03

Seni Lukis

& Seni Reka

NAME : MUHAMMAD AZWAN BIN ISHAK@SOHAK
STUDENT ID : 2018250472
SUBJECT : GDG696 CONTENT DESIGN
LECTURER : EN. FADLY BIN MOHAMED SHARIF

PREPARATION

STAGE

CONSUMER Awareness Informati
Phase
JOURNEY MAP
Pre-purchase brand building

Who are they? - Facebook ads -
- Social media group/ e
Youth, adults & elderly - Liv
Urban areas page - Soc
- Youtube ads - Re
Knowledgeable
Kuda kepang owner - Website - Lo
Kuda kepang lover - Live display -R
- Blogger post
Social media user - Mudah.my - Re
- See people -T
What’s important - Qu
to them with the
product -
Types of kuda kepang
Style Follow me on

Good value price @YourUse
Plenty of option

What’s NOT important

Brand
Innovative product

Searach Purchase & Post-Purchase
Phase ConPshuamspetion Phase

ion search and evaluation Information search and evaluation C/sat & Loyalty impact

Compare & Search the product * Give a feedback
explore site
* Rate the product
ve chat online Observe the product
cial media ads * Satisfaction
ead description Contact seller
ook the location * Share it
Read review Ask the details &
ead their blog Negotiate * Recommend to
other
Trusted seller Online payment/
uality provided Cash on delivery
- Packaging

find me on facebook Bought in online store

@YourUserName Delivery & Check the
goods
n instagram

erName

follow me on twitter

@YourUserName

CONTAC T me on whatsapp

(+00) 012 345 678

follow me on youtube

Your User Name

M
O
O
D

INCLUDE, MALAYSIA YOU
KUDA KEPANG COLL

STUDENTS & KNOWLEDG

UTH ADULT,
ECTOR,
GE PERSON

DESCRIP

This mood board is a way to show to people what
traditional calture (Kuda Kepang). For the first pict
to attract people to search about Kuda Kepang. F
young generation to them know what the traditio
we can see that lack of promotion through social m
from the people. Social media actually good platform

thing and content, this makes more di

PTION

actually we need to do if we want to maintain the
ture, the pandemic was main issue because it hard
For the next picture, education must implement to
onal culture and activities. Besides the education,
media and main platform because less of attention
m but as we can today, more access to interesting
ifficult to expose about Kuda Kepang.

GDG696 CONTENT DESIGN

INCUBATION

STAGE

Audience 1

Age Range 21 - 25

Whats imporant The value of uniqueness
to them & Hard to find items

Lifestyle Buy limited edition items
& Buy hard -to -find
Interest items

Like editing video,
Take a picture &
Outdoor person

Preferred Channel Instagram, twitter,
Facebook & Ads

Audience 2 Audience 3

25 - 30 21 - 25

The effect of a show There is an element
ever made & Elements of mysticism & The effect

absorbed into kuda on the item
kepang

Educated & Find suitable price &
Collect limited items Clever to select rare items

Love to watch movie, Like to play games, watch
survey on online shop drama & outdoor person
& like simple but worthy

things

Email, Instagram, Instagram, Facebook, Ads
twitter, Facebook & other social media

& Ads

SOCIAL MEDIA US

Limited Item

PERFORMING EDUCATED
ART

SER

CREATIVE



“EDUCATED, SOCIAL MEDIA
USER, CHEAPER PRICE,
VARIOUS OPTION,
SIMPLE BUT WORTHY”

Playing geme, Retro stylr,
Youth adul ts & Enthusi

treveller,
iastic

MOODBOARD
MOODBOARD 2

MOODBOARD

D 1 : Art & Creative
2 : Minimalist & Clean

3 : Retro & Classic

CREAT

TIVITY



“EDUCATED, SOCIAL MEDIA
USER, CHEAPER PRICE,
VARIOUS OPTION,
SIMPLE BUT WORTHY”

Playing geme, Retro stylr, tre
Youth adul ts & Enthusiast

veller,
tic

ILLUMINATION

STAGE

Audience 1

Concept Minimalist & Creative
Typeface Look
Colour
Subject Sans serif &
Background Custom font

Modern &
Simple Color

Kuda Kepang
(Johor)

Plain























DESIGN 1

DESIGN 2

E-BOOK

DESIG N