WI PressKit

A GLOBAL

VOTING EVENT

“The World Votes”

A Press Conference Event, Introducing Web-Impac.

The world’s only Trump Clinton or Trump!
software that helps Participate at
1,000,000 votethisorthat.com.
websites look and A virtual election
perform better, web-impac.com with results in
and its powerful real-time.
product; a new ®
software from HOW IT WORKS
Web-Impac, the
This or That Make your choice by
Button. selecting the triangle
icons on the button,
Clinton which will then turn
green to register your
1,000,000 vote, then watch
the counter number
web-impac.com display.

1,001,000

web-impac.com

Illustration by gogregor.net votethisorthat.com.

THE WORLD’S ONLY SOFTWARE
THAT HELPS WEBSITES

LOOK AND PERFORM BETTER!

iwnwfow@. web-impac.com 603.570.4844

One New Hampshire Avenue, Suite 125, Portsmouth NH 03801

A Software Division of Hampton Bates.Com Public Relations 603.570.4816

COMPANY Overview

Web-Impac Software and Applications, part of the newly formed
technology Division of Hampton Bates Public Relations and Marketing, is
founded on the notion that the visual impact of a website generates a “First
Impression” that drives the online sales process for products and services.

With a finely honed eye for what makes a company look good and keen insight into how to make it stand
out from competitors, Sylvia Hampton, a public relations and marketing master, has been helping customers
across the globe improve their brand, reputation and sales for more than 25 years.

Captain Eric Robinson, Sylvia’s younger brother, is not only a world class pilot but also a successful entre-
preneur of several ventures and together they founded Web-Impac whose sole mission is to help companies
and corporations get inside the minds of online buyers and consumers and enhance their understanding of
what drives online sales, why buyers buy and how to convert more website visitors into paying customers.

Web-Impac’s team of technical engineers, business developers and marketing experts base their products
and strategies around several ground-breaking studies including recent pieces from Google Research and
Harvard validating their theory that web designers have about 0.05 milliseconds to make a good first im-
pression before users form an opinion to determine whether they like a site or not; whether they’ll stay and
peruse or leave. Additionally, a Consumer WebWatch study proffered that the average consumer paid far
more attention to the superficial aspects of a site, such as visual cues, than to its content.

FIRST IMPRESSIONS COUNT

It is information like this that drives the dedicated and talented Web-Impac team to not only develop soft-
ware and products that measure visual impact but also to build proprietary, unique algorithms that blend
public relations, user input and traditional metrics that are reduced to mathematical formulas that will give a
company a deeper look into what is successfully or isn’t working on their website.

Web-Impac currently has several projects in development but are currently focusing on their two newest
releases: the Web-Impac, “Star-Points Voter System®,” which allows a website visitor to rate First Impres-
sions on the site itself as well as specific products or services; and their “This-or-That?” button, which is
a comparative tool that allows visitors to give a straight up or down vote on a website, product or service but
can be used within the political arena to help political candidates gauge their popularity over an opponent.

Future versions will not only be able to tell whether someone likes one thing or another but how much and
to what degree they like or dislike something.

MANAGEMENT Biographies

Sylvia Hampton Co-Founder & President Matt Randall VP, Business Strategy
From the cobblestone streets of Boston to the What’s it like to be the best in the world at
celebrity-studded red carpets in LA and back what you do? Well, you can ask Matt Randall
to the bright lights of New York City, word on because not only is he a world champion martial
the street is that Sylvia Hampton is the “go-to” artist and an award winning competitive speaker
person for stellar public relations and market- but he leaves no doubt that if he’s in it – it will
ing services. Not only is she co-founder of win! With more than 30 years in sales, advertis-
Web-Impac but she’s led New England-based ing and marketing, eight successful companies
Hampton Bates Public Relations for more than 12 years, of his own under his belt and a flourishing international
handling exclusive accounts with some of the world’s largest coaching business to his credit, Matt brings his extensive
organizations including the World Bank and Harvard Univer- knowledge to Web-Impac’s marketing and sales team.
sity. Her expertise in fundraising as well as her capacity for With a firm handle on business enhancement practices
accurately pairing venture capitalists with innovative, suc- that increase sales as well as his drive to see every project
cessful new projects and businesses has given her a unique become a success, Matt is a great example of how good
insight into what it takes to move any project from idea to leadership and communications come together to create
startup to success. a winner.

Captain Eric Robinson Jacqueline Knight VP, Marketing
Co-Founder & Chief Strategy Officer Since her days on Madison Avenue and through
Not everyone can say that they’ve done busi- her years as an editor, journalist and ghostwriter,
ness with President Bill Clinton, Senator Ted Jacqueline Knight has been a leader in develop-
Kennedy, and former Chicago Bears coach ing and directing public information, social me-
Mike Ditka. Captain Eric Robinson is one of dia, public and community relations campaigns
those rare people who can say that he has. As for Knight Owl Communications. Both unique
co-founder of Web-Impac, Eric is often touted and cutting edge, her innate talent for copy
as a brilliant entrepreneur who has a keen mind for technical and content development, combined with her genius for
details acquired from his life-long passion for all things avia- creative ideas and focused approach to customer-centered
tion. As a former Test Pilot, Instructor Pilot, Chief Pilot, FAA relationship management, has made her a much sought
Director of Operations, among many other aviation activities, after team member for more than 29 years. Hungry for her
Eric brings his skills of clear thinking and processing data next big accomplishment, she joins Web-Impac with an eye
that allow him to take the complex concepts needed in the on seeing it become the “next big thing” in internet apps.
highly technical field of application development and see
them brought into the reality of a product that can enhance Tommy Morris VP, Business Development
a business’ brand. Whether he’s launching an outreach program to
serve underprivileged kids, studying comparative
Glenn Graham Chief Information Officer economics at Budapest University of Economic
When MIT called, Glenn Graham answered Sciences or starting an international program
and once armed with a prestigious degree, he to end child sexual abuse, Tommy Morris takes
launched a laudable career that has taken him on the heavy task of “virally changing the world
around the world. With a reputation for straight for those most in need” with both passion and
talk and the genius to back it up, Glenn is an dedication. He brings that same commitment
innovative business leader, technologist and and enthusiasm to Web-Impac’s marketing and sales team.
creator of multiple inventions and patented de- His strong background in strategic business development,
vices. He has a penchant for snagging Fortune 500 clients advertising, and communications helps him focus on the
and turning them into Glenn Graham fans. From engineering task of bringing Hollywood, music, the arts, and technology
to manufacturing, and a dozen other industries, Glenn uses a together to develop a platform that makes a difference in
wide array of software technologies to improve business for the lives of those who need it most.
his clients and partners.

winwfow@. web-impac.com 603.570.4844

One New Hampshire Avenue, Suite 125, Portsmouth NH 03801
A Software Division of Hampton Bates.Com Public Relations 603.570.4816

PRODUCT Information

The Web-Impac Star-Points Voter Button allows a visitor the opportunity to share their
opinion based on an immediate First Impression of the look and feel of the website, measuring
the visual impact of how people view and vote on your website. Through the use of propri-
etary software and detailed algorithms, our metrics assign a numerical value to each vote that
quantifies the user input.

Customers can then access their private dashboard to add in their traditional SEO metrics and other information
to get a clearer picture of the abilities and limitations of their website. Final scores or “points” are a combination
of stars, web views and user input, web sales and actions, page metrics and traditional SEO.

Armed with this in depth knowledge, the website owner can properly build, format, and annotate the look and
content in a way that potential customers and buyers can digest and act upon.  Website owners have the option
to display their scores to the public.

The Web Impac Star-Points System-:

Special algorithms and traditional SEO data in a new way that gives website
owners a more detailed look into the minds of their potential customers.
Gives website visitors the opportunity to vote on the website and make comments that gives the website owner
a deeper insight into what is working.
Helps website developers make their web pages more responsive to customer’s needs.

FAQ’s Important Information

So, what is Web-Impac anyway? Can I improve my website, products, or services
Web-Impac is the world’s first visual analytics software using the Web-Impac software application? 
application. Designed by a leading PR firm as a measure- First Impressions Count when it comes to making a
ment tool that gives you instant results based on the “first positive impact on your customers or clients. How a
impressions” of how your internet visitors feel about your person feels the first time they encounter your website
website, products or services, there is no more need to can mean the difference between a sale and no sale.
guess whether or not your website makes an impact or When advanced users combine our revolutionary
is easy to navigate, or whether your visitors understand analytical application with traditional SEO analytics, you
your product or service explanations. Simply host our Star get the kind of vital information and data that you can
Points Voter System and get the information you need. use to fine tune your presentation to increase sales and
Get started TODAY with a FREE Trial! conversions on your website. Information is power and
  Web-Impac delivers you relevant information that can
How are we different from every other web increase your sales and build your business.
analytics tools out there?
Web-Impac gives you more than just a number telling Where can I get support?
you how many people came to your website or how long If you’re looking for help, please read the FAQs,
they stayed on a page. This powerful application, gives the Documentation, or search Web-Impac.com
you critical insight into what your visitors think about your using the search box on the bottom of the left
website, products or services in real-time as they input menu of this website.
vital information that is then delivered directly to your
private dashboard. We give your first-hand data, directly If you can’t find the answer you’re looking for,
from your potential customers about what they think and please post a message on the Web-Impac con-
feel about your visual presentation, web content and of- tact page, where you can get help from one of
fered products or services. our professional and talented Customer Service
  reps or a member of our Technical Team.
How does Web-Impac work?  
It’s simple. You host our Star Points Voter Button on your If you need professional PR & Marketing sup-
website and your visitors get to vote on what they see. So, port, you can contact a member of our Con-
whether it’s a page, a product, web content or a service, sulting Team at Hampton  Bates Public Rela-
your visitors can vote and comment about your website. tion by telephone at 603-570-4816. With more
The data is tracked inside your private dashboard where than 150 years of combined experience, we’re
you enjoy full control over the information. Advanced us- sure to have the right professional to suit your
ers can add custom variables, segmentation, or even run needs.
manual queries in order to build more in depth reports.
The Web Impac Star-Points Button:
What is the Web-Impac Dashboard and how
does it work?  
Like any dashboard, the Web-Impac Dashboard is the
nerve center of your Web-Impac operation. It is where you
go to retrieve data for analysis, add in other metrics, sales
and comments as well as run a variety of queries to help
you discern the necessary steps you need to take to im-
prove your business.

We could give you step-by-step instruction, but it would
definitely be better and a heck of a lot more fun for you to
test it out yourself in our FREE Trial!

One New Hampshire Avenue, Suite 125, Portsmouth NH 03801

617.413.6764

For Immeadiate Release

VP, Marketing 603.570.4844 / [email protected]

WORLD’S ONLY SOFTWARE THAT HELPS WEBSITES
LOOK AND PERFORM BETTER

Boston, MA – Public Relations powerhouse, Hampton Bates Public Relations expands into the app development
world by announcing the worldwide release of their Web-Impac visual website evaluator (http://webimpac.com).
Co-founders, Sylvia Hampton and her brother, Eric Robinson, have developed the world’s first and only website
application that combines traditional metrics with a voting system that not only allows website visitors to rate the
site but also gives site owners the ability to measure the visual appeal and usability of their sites.

“We are thrilled to have brought together a talented team of technical engineers, designers, business development
specialists and pr and marketing experts to launch and expand this new product.” Said Hampton. “First impres-
sions count and Web-Impac is the tool that can help businesses improve their customer’s online experience.”

Performance
Web-Impac is a powerful measurement and analysis application that will help business owners take complete
control of their customer’s online experience. Their patent-pending Star Points Button prompts a website visitor
to vote on various aspects that make a website appealing and easy to navigate. The button can also be used to
rate services and products offered on the website. The data is then processed through their innovative Star Points
Rating System and sent to a private dashboard. From there, website owners can evaluate the information and use
it to improve their pages, products or services.

Prices and Availability
The Web-Impac Star Points Button is now available at http://webimpac.com at prices ranging from $20 per month
for the Simple Start Edition to $150.00 a month for a company requiring more robust analytics. They will also offer
affordable private consultation and services in marketing, branding and public relations for small businesses that
might not be able to afford the costly professional services.

“This measurement tool is the first of several online products we will be releasing,”
says Robinson. “We have some very exciting offerings coming out this year.”

About Hampton Bates
Hampton Bates is a top rated, internationally known, boutique PR agency with a reputation for handling exclusive
accounts with some of the world’s largest organizations including World Bank and Harvard University. Under the
leadership of CEO, Sylvia Hampton, whose expertise in fundraising as well as her capacity for accurately pairing
venture capitalists with innovative, successful new projects and businesses has given her a unique insight into
what it takes to move any project from idea to startup to success, HB has offices in Portsmouth, NH, Atlanta, GA,
New York City and Los Angeles and enjoys a stellar reputation with businesses, chambers and entrepreneurs up
and down the New England coast, Los Angeles.

To learn more about product launch activities, additional products or to book an interview,
contact Jacqueline Knight at 603.570.4844, [email protected] or visit the website at webimpac.com.

One New Hampshire Avenue, Suite 125, Portsmouth NH 03801

617.413.6764 For Immeadiate Release

VP, Marketing 603.570.4844 / [email protected]

ELECTION 2016: THE WORLD VOTES

Boston, MA – On Tuesday, July 12, 2016 from 11:00 am to 12:30 pm, an unprecedented,
worldwide event will take place at the Boston Harbor Hotel. “The World Votes,” is a Global
Voting Event and Press Conference hosted by Web-Impac Applications and Software as part
of their international launch and the introduction of their first two products, the “Star-Points
Voter Button” and the “This or That” tool.

Web-Impac.com a division of Hampton Bates Public Relations, is an impressive, new player in the internet applications
and software industry. With this event, they mark the first time in history, that the entire internet world will have the
opportunity to vote either Republican or Democrat in a virtual American election that features, Hillary Clinton and
Donald Trump; the final contenders in the 2016 race for the White House.

As this year’s campaign season has shaped up to be a strongly partisan affair, the eyes of the world have been laser-
focused on American politics. Now people around the world will have their voices heard as they weigh in on this
election battle.

The virtual polls will be open from Tuesday, July 12, 2016 through Friday, September 30, 2016; giving participants
three weeks to cast their votes. The winner will be announced at an online Facebook Press Conference on Tuesday,
October 3, 2016. Early voting will be available onsite at the event.

“The World Votes,” Press Conference is a bi-partisan event that will feature politicians, media representatives,
business and community leaders, from throughout the New England area. Guest speakers include Governor Charlie
Baker, Massachusetts, Governor Maggie Hassan, New Hampshire, Mayor Jack Blalock, Portsmouth, NH and Mayor
Marty Walsh, Boston, Mass.

They will be joined by Web-Impac co-founders, brother and sister, This world premiere event
Captain Eric Robinson, former pilot and Chief Strategist for Web- is open to the public and will be
Impac, and Sylvia Hampton, CEO of public relations powerhouse, held on Tuesday, July 12, 2016
Hampton Bates and President of Web-Impac Applications and from 11:00 am to 12:30 pm at the
Software. Also in attendance will be Web-Impac’s Vice Presidents: Boston Harbor Hotel, South
Glenn Graham, Chief Information Officer; Matt Randall, Business Atlantic Room, 70 Rowes Wharf,
Strategy and Tommy Morris, Business Development. Jaqueline Boston, MA 02110.
Knight, VP of Marketing will not be in attendance.
Light refreshments will be served.
The "This or That" software application, which is being used Seating is limited, so those
to collect and tally votes during “The World Votes,” Global Voting planning to attend this event and
Event (votethisorthat.com), is a robust information management press conference should RSVP
tool that collects data for marketing research purposes. This to Sylvia Hampton at
dynamic software enables its users to measure consumer [email protected]
response to any product or service in real-time; much the same or 603-570-4816.
as having an online virtual focus group.  You can place the “This
or That” button on your website to get direct feedback from your
visitors about your product or service, or you can use the “This or
That” tool to get comparison feedback between your product or

service and your competitor(s).

First impressions are powerful tools

“From the very first moment we see someone or average consumer paid far more attention to the super-
something, we begin to get a sense of its impact ficial aspects of a site, such as visual cues, than to its
on us and we inevitably start to form judgments. content.
Those first seconds might be the most important for
a visitor to your website.” Sylvia hampton • Results of a study conducted by Wichita State
University’s Software Usability Research Laboratory
Hampton, who has more than 25 years in public relations indicate that “first impressions” are most influenced by
and marketing, is not alone in her theory on first impres- the visual appeal of the site and that users gave high
sions. Many researchers believe that in those initial sec- usability and interest ratings to sites with high visual
onds a person gauges attractiveness, trustworthiness, appeal and low usability and interest ratings to sites with
education level, income/success and sometimes even low visual appeal.
parental upbringing or social background based specifi-
cally on what they are able to immediately see. So, if visual appeal is such a decisive factor for users
when it comes to websites, one is tempted to ask web
In fact, from romance to automobiles to pets or buying a developers, why don’t we see more movement in this
home, it is in those early moments that we decide if we area? “Until now, no one has come up with a reliable
like something or we don’t? Is it friendly and approach- way to measure visual impact,” says Hampton. “There’s
able or should we flee? Does it suit our worldview and lots of software out there that will tell you how many
lifestyle or should we move on in our search? Our split- people visit & how long they stay but nothing, until
second reaction to things is how we assess their value recently, that measures how a user actually feels or
as it relates to our own social strata and we react accord- what they really think about a website & its offerings.”
ingly in support or opposition.
“The first impression will dominate regardless of how often
In the Internet world, and especially when it comes to it is contradicted by new experiences,” wrote Bertram
website development, the same criterion that we use to Garonski in his landmark study, “Why First Impressions
form judgments about things remains true. For web de- Are Difficult to Change.”
signers, just like everyone else, the old axiom continues
to be relevant: “You never get a second chance to make Gawronski, a Social Psychologist and Professor of
a first impression.” Psychology at the University of Texas at Austin, whose
research investigates the mental processes underlying
Several studies on the impact of esthetic appeal in social judgments and social behavior, takes it one step
website development support this adage: further by suggesting that first impressions not only
affect our immediate decisions but may have longer
• A recent Google study suggests that it takes about 50 lasting effects than can affect future decisions. In other
milliseconds (that’s 0.05 seconds) for users to form an words, if you sabotage a first-time visitor’s trust with a
opinion about your website that determines whether they bad first impression, chances are you just might lose
like your site or not, whether they’ll stay or leave. them forever.

• A Missouri University of Science and Technology re- In 1991, the first website ever produced at info.cern.
search confirms that it takes 2.6 seconds for a user’s ch, was nothing more than simple words on a white
eyes to land on that area of a website that most influ- background. Today, not only has the Internet matured with
ences their “first impression.” professionally trained designers and copywriters joining
ranks with programmers and developers but the plethora
• British researchers concluded that a user’s “first im- of designs is astounding; upping the ante and leaving no
pressions” are 94% design related and that the look and excuse to have an unappealing website. “Visual appeal
feel of the website is the main driver. matters,” says Hampton. “And it matters a lot. It’s
important to know what your users and visitors think and
• Research for Consumer WebWatch, conducted by it’s worth the time, effort and money to find out.”
Stanford University’s credibility experts showed that the

winwfow@. web-impac.com 603.570.4844

One New Hampshire Avenue, Suite 125, Portsmouth NH 03801
A Software Division of Hampton Bates.Com Public Relations 603.570.4816

Multimedia & Social Media

Co-Founder Eric Robinson Interview

Web-Impac Video Web-Impac Video
“Why First Impressions Count” “The World Votes – Clinton or Trump”