Erik Werth_Colibri_Brandbook

Brandbook



Brandbook

Contents

What Follows:

1. Colibrí
Dr. Sergio
The
Hummingbird
Community

Colibrí Chiropractic

2. The Brand 3. In Use
Logomark 4. Summary
Typography
Color
Image

1

1

Colibrí

Dr. Sergio
The Hummingbird
Community

Colibrí

Sergio is...
A former builder.
Passionate about health.
Interested in Martial Arts.
Deeply engaged in people.

4

Colibrí Chiropractic

Who is Dr. Sergio?
When trying to answer the question of who or what
Colibrí is, it’s important to go right to the source—to
the man whose essence is Colibrí.That man is named
Sergio Barrera.
Before he had dedicated his life to the chiropractic
process, Sergio was a builder in southern California.
While that context is important, it’s also important
to understand the wide diversity of interests and
passions that Sergio brings to his work. Sergio’s world
view—his dedication to people, and to their health—
that is Colibrí.
The word Colibrí itself means hummingbird, and the
motif is central to the story of Sergio and his practice.
The hummingbird is a symbol of transformation;
which is at the core of everything that Colibrí—and
Sergio—does.

Dr. Sergio
The Hummingbird
Community

5

Colibrí
6

Colibrí Chiropractic

The hummingbird
is a creature that
represents the
spirits’ journey
from the physical
world to the next.

The hummingbird was also the beginning of Dr.
Sergio’s journey toward working as a chiropractor.
A hummingbird visited his mother-in-law right before
she died. Soon, Sergio was making a life change.

Dr. Sergio
The Hummingbird
Community

Sergio emphasizes the decision to stop working as a
builder, and to begin his journey as a healer was felt
like as a calling that he was to answer.

7

Colibrí

It’s all about
building a
community of
people who are
fascinated
by the body’s
natural ability
to heal.

8

Colibrí Chiropractic

Dr. Sergio
The Hummingbird
Community

9

2

The Brand

Logomark
Typography
Color
Image

Logomark
Typography

Color
Image



Logomark

Primary Mark
The primary mark should be used in all
applications where sufficient room exists to
read the type within the mark itself. If there
is insufficient room for the primary mark, the
secondary mark should be used.
14

Colibrí Chiropractic

Secondary Mark
The secondary mark is to be used only in
contexts where the primary mark does not fit.

If the primary mark is present, the secondary
mark should not be used.

15

Logomark

Primary Mark, Clear Space
Clear space is the empty area surrounding a
logomark.
When placing the primary Colibrí logo it is
important to give the mark enough room;
specifically because the beak leaves the
central frame.The beak should never make
contact with another piece of content.
Clear space for the primary logomark is the
distance between the edge of the frame, and
the end of the beak x2.
16

Colibrí Chiropractic

Secondary Mark, Clear Space
Clear space for the secondary logomark is the
distance between the edge of the í, and the
edge of the logo frame x2.

17

Logomark

Typography

Color
Image

Alda OT CEV, Bold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn
Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1234567890

Alda OT CEV, Light Italic

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp
Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1234567890

18

Colibrí Chiropractic

Univers LT Std, 45 Light

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn
Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1234567890

Univers LT Std, 55 Roman

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn
Oo Pp Qq Rr SsTt Uu Vv Ww XxYy Zz
1234567890

Univers LT Std, 65 Bold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn
Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
1234567890

19

Typography

Application:

Alda OT CEV, Light Italic

“Pull quotes, slogans,
& catchphrases find
a personal touch
with Alda OT CEV,
Light Italic.”

Alda OT CEV, Bold

Headers, Headers,
*As a rule, headers set in Alda OT CEV,
Emphasis, Emphasis. Bold, should not be visually larger than the
primary Colibrí logomark.

20

Colibrí Chiropractic

Univers LT Std, 55 Roman

This is the stable foundation of the brand. Body type and
standard applications exist in Univers LT Std, 55 Roman.
This type is presented in 8pt. For web applications, the
type size should be bumped up to between 12pt and 14pt.

Alda OT CEV, Light Italic

Chapter Titles

In printed materials use Alda OT
CEV, Light Italic for chapter titles.

Univers LT Std, 45 Light

Sections

*in books, brochures
& pamphlets.

21

Color

Primary Color Logomark
The primary color and texture within Typography
the Colibrí brand is a nod to Sergio’s
background as a builder. Rather than Color
have a specific color, the logo mark relies Image
instead upon the material that it is printed
upon.

For this reason, care should be taken to
print the logo, letterhead, and all other
externally facing documents on a material
with some tactile quality.

For books, brochures, stationary, business
cards, and affirmation cards a cream paper
should be used.

For structural items such as furniture, use
the wood, metal, or stone itself.

22

Colibrí Chiropractic

Secondary Color Trim Color
PANTONE: 5777 C Black
RGB: 162 165 105
HEX/HTML: A2A569
CMYK: 26 9 56 20

Primary Accent Color
PANTONE: 3516 C
RGB: 209 53 15
HEX/HTML: D1350F
CMYK: 0 83 100 0

Secondary Accent Color
PANTONE: 3574 C
RGB: 87 70 118v
HEX/HTML: 574676
CMYK: 70 76 13 19

The secondary color and trim are the
grounding colors for the brand. Both the
primary materials and the accent colors
benefit from the presence of the green and
black finding a reoccurring presence.

Accent colors should be used when the
presence of light and color are necessary.

23

Color

The Logomark & Color
The primary logo may be represented in the
secondary color, or as a knockout on either
the secondary, trim, or accent colors.This use
should be considered if the logo is not being
placed or printed upon a material that adds to
the quality of the brand.
24

Colibrí Chiropractic
25

Image

Photo Treatment
Texture and material come first,
but when presented, imagery
should be printed in monotone.
26

Colibrí Chiropractic

Logomark
Typography
Color
Image

27

3In Use



In Use
30

Colibrí Chiropractic
31

SECTION
32

Colibrí Chiropractic
33

4
Summary

The fundamentals of the Colibrí brand are structural and
material based. It is rustic, grounded, referential to the
styling of mixed martial arts, while staying firmly planted
within the community driven world of healing that is Dr.
Sergio’s passion.

The intimacy of the Colibrí hummingbird blends with
Dr. Sergio’s background as a builder and his love for
fitness and martial arts to create a visual system that is as
personal and approachable as he is.